Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News July 29, 2022: Bring Back the Old Instagram

Episode Date: July 29, 2022

Welcome back to another episode of the Radcast! We've got your social media holidays, Tik Tok updates, and so much more!Social Holidays July 29: Talk in an elevator day July 30: International day of friendship July 31: National Mutt Day, National Avocado Day August 1: Respect for parents day Tik Tok News Kylie Jenner and Kim Kardashian tell Instagram to 'stop trying to be TikTok,' Honda Civic Tour expands beyond live shows with TikTok videos from Future X Trends in the Metaverse Metaverse Real Estate Sales to Grow by $5 Billion by 2026 Chipotle’s Buy the Dip game will give away $200K in crypto Marketing News:SoulCycle exchanges used Peloton bikes for in-person classesIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's up guys? Welcome to the latest edition of the radcast. Here is the radcast news. Friday, July 29th, 2020. 22. Christine Agassi, what's up? Not much. I can't believe it's almost August. Almost August.

I like that's a good name of a song. Almost August. Or a band. Yeah, almost August. There you go. Yes. Copyright trademark. Almost August and definitely hot.

Yes. It's toasty. Toasty here in South. Kakalaki. Balmy. Yeah. But, yeah,

summer's kind of flying by here. Yeah. Kind of want to slow down. Same. I don't even to go back to school. Like,

my life doesn't really change in the fall. I know. I'm like, I like the summer. Kids aren't in school or not on everything's the timeline. I'm always kind of timeline driven anyway.

So it's like, I like a little bit of laid back summer, you know? Totally. You know, not being confused as hot girl summer. Layback summer in the offered family. There you go.

You know? You know, know what I'm talking about. Oh, yeah. Yeah. Is it single girl summer or hot girl summer? Hot girl summer. Yeah.

And then sad girl autumn. Yeah. Yeah. That's when I thrive. That's my brand. Yes. Yes. Yes.

It's, uh, and it's kind of like sort of slow, but not slow. Yeah. Like things are happening. But it's fun things. Yeah. But it's like, I don't know. Something happens. Less pressure.

It gets fall in the winter. And it's like, I don't know, everybody gets back on the grind. Yeah. On the grind. I like working hard, but playing hard. There you go. It's called balance, as we talked about before the show. Yes.

I hope everyone's doing well wherever, whenever, however. However, you might be listening or watching. It's been a good week. Yeah. We're rocking and rolling doing big things here, Radical. On stop. I saw a big fucking mattress get delivered. Yes, finally.

About time. We're doing a commercial here for a company. You might have heard of sheets and giggles. Good friends of ours and a good partner. We're shooting a new mattress line coming out. They're sustainable, which is good. And just in the mattresses. Matcher just kind of go to, you know, clog up land hills.

Yeah. Yeah. So, and, you know, I might get a new mattress out of all of it. So who knows. There you go. Work smart, not hard. Yeah. And we got all kinds of stuff going on. It's been lots of shoots.

Had my kids in our... Shoots with shoes. Shoots with shoes. Yeah. Start him young. Yes. We were all over the place. Even Nick was out there directing, shooting, telling my kids what to do.

Smacking them around. I can't believe you smag my kid, Nick. Kidding. Kidding. I might have. All jokes. They were actually pretty well-behaved. Maybe they have a future.

Future modeling career. Yeah, maybe. There you know. There's a lot of money in the foot modeling industry. Zero diversity. Blonde hair, blue-eyed kids. It's like, okay. They are what they are.

But if you need some blonde hair, blue-eyed kids, give me a call. Minor affroction. It's like whore him out, man, whore-mout. I've got four, you know. We could settle for some times having fewer. Joking. They're all good kids.

Actually, lots of birthdays at the Alford family house. Hudson turned 11 two weeks ago. Good year. Clayton this week turned 13. I have a teenager now. Oh, my gosh. I am old. Sobering.

Yeah. So we're having a party later today. And I said it bought him anything. He's the hardest kid to buy it for. I'm like, I'm going to go out of lunch and grab him something. I'm like, what do you buy a 13-year-old boy? Any suggestions? Does he like clothes?

Not really. Okay. He does but doesn't. He hasn't gotten to where he cares about that yet. Money's always good. I want him to like, I'm wearing my Air Jordan ones today. I'd love for, you know, like my pocketbook would or my wallet would, or my pocketbook. I do love pocketbooks.

Satchels. Doesn't want them to like nice shoes, but I kind of want them to. I'm like, hey, get some cool shoes. Most. Hogan loves them. Hudson's kind of like. Hudson got some yeezies. Oh.

You're just strutting in the Alfred house. Took a second mortgage out on the house. I get some yeasies. There you go. I'm kidding. They were borrowing for shoes. But Clayton's like, eh. Does he like tech?

Yeah. And, you know, his mom got him some AirPods. Okay. That was going to be my. suggestion. So that was like, that was in the back of my head. She's like, I got his mirror. I'm all right. Damn it. Get him an Apple watch. Yeah. Do you look at mine? I did think about getting him a nice watch. Yeah, there you go. I don't know. That's a nice like 13 year old gift though. But like that's kind of thing that's like oh, you know, I mean, am I going to get, I mean, I'd want to get him like a brightling or something. Yeah. Yeah. Those are like three grand. Yeah. You know, like, sure. I don't know. I'm not going to get them Cassio.

have $2. Share. I'm a Cassio. My tastes are too expensive for buying my kids stuff. You know, it's like, and not everything. I'm a, you know, cheap t-shirt jeans guy, you know, that usually. But shoes, watches and, I don't know, wine. Acutrament.

Oh, God, same. Yes. Expensive taste. But I don't know. So you could send me in your recommendations, but it would be too late because I'll have already gone. When in doubt, cash. Yes. So, you know, the news this week's been.

about potential recession and we're here to talk about positive news but i did want to mention something that was interesting coca cola one of the biggest brands in the world has increased marketing spending the last quarter um to create brand value even amid they've been raising prices because they've had to like everybody else and there's been this presumed recessions and they had one of the best quarters we've ever had 12% up and i say this to remind people that people are going to don't want to kind of pull back, but it's actually sometimes when you do the opposite, you have the opposite effect. And I'm not saying be irresponsible.

And I know Coca-Cola is, you know, one of the biggest brands in the world. Right, right, right. But it caught my attention because of how bold and confident they were to spend and overspin on branding and marketing, even amidst all these fears and price hikes and all their stocks up. Everything's up for the quarter. It's incredible. So just keep it in mind

Yes, you can't use Coca-Cola as a proxy for everything But I would just keep it in mind That when others Zig, you zag And when everyone pulls back, that means Advertising is probably going to be a little less expensive Marketing is be less expensive And you can stand out more because everyone else is running less And so keep it in mind

Great tip We've got some Radcast news We do. We had a little re-release this week I looked at the downloads on that We are outpacing the original release like 4 to 1. Look at that. Yes. Great episode.

Bruce Buffer. Yeah. We did hit a record 7,500 downloads yesterday in one day. That's exciting. Thank you all. Yes. Thank you, everyone listening. Wherever you are, South Korea seems to be really picking up.

I don't know how, but we love you South Korea. We appreciate it. Yes. We're maintaining our top 100 Apple position. in the U.S., which is great. But it's just interesting looking at some of the countries where things pop up. And so we love you wherever you are. Love that algorithm.

But yes, Bruce Buffer, his episode was really relevant, super bright guy, obviously Uber successful. And I've been looking for his It's Time energy drinks. I'm drinking my Alani Nu, who doesn't see anyone to call us back. Nope. I'm just going to keep promoting you for free. the uh it's time brand of energy drinks is out along with the other stuff so but bruce was super insightful been really releasing a lot of his highlight clips and i'm like watching them back one

okay this is it's pretty pretty good i get reminded you know we've done almost 300 episodes now so right you know they're all my babies but like i get go watch him i like you're like oh that's my favorite one yeah that was great that's the one that gets the brightling watch yes and for all of you of our lives, Star Wars, lovers. Christopher Sean joined us a few weeks ago. His episode will be releasing next week. Christopher was awesome. Cool guy.

And super, super, like, down to earth. Yeah. And we taught hardcore. So, look, just get over it. We did have about a five to seven minute a bit talking about dates for all the lives and soap operas. But it's really like the reality of how it was produced. I just find it fascinating, like, you know, like how much of a different

animal soap operas hard right with that kind of serial mindset yes how fast it moves at least in the production the storylines do not move fast but everything else does right yes um and then yesterday we recorded ashley parker angel any of you o town fans out there you go oh the long episode too yes he'll talk for a long time we did and uh you know his one of his business managers and co-founders came on the show with him. Bobby, and I'm going to miss his name, but you'll see him in the show notes. But Bobby.

Clebinoff. There you. Hey. Very good. Very good. I'm good. Five, five. I'm right. Yes.

But we could have talked for like two hours. It just like went on and on and on. Ashley was great. Talked about his O-Town days. Talked about leveraging all of that attention into new platforms. Talked about failures that they had tried, which I did like, I heard about cereal.

opening up a cereal restaurant. Like literally, I was like, I'll have me some cereal. Right, same. You know? Then they looked at like rents for like L.A. and New York. They're like, uh, maybe this won't work. Yeah, it's unreal. It's a lot of cereal.

Or like not a lot of very expensive cereal. You need more of like a pop-up for that. Right, right. There you go. Pop-up store. There you go. You know, like when you go in those buffets and it's got the drop down, like you push the bowl up against it.

Yep. You need a big ring of those. Like a continental breakfast. Hey, don't worry about COVID or anything, but just already germs. Right, right, now. So, Ashley Parker, Angel. Coming soon. Coming soon.

And we've got several big guests lined up. I'm actually reaching out, if anyone working on Kirk Herb Street from ESPN. I'm working the angles there. Kurt, if you're listening, checking us out, seeing if you belong, you belong. You too can be on the radcast. Yeah, he had you. And I got quite a few ESPN connections. So we'll see what happens.

The speaking of connections, my good friends at Brandon Bills got my new white hat on. Yeah, there you go. Rocking this to the lake. It felt more appropriate to the white, not absorbing all the sun. Right, right. A little cooler. Yes. Branded Bills, brand of bills.com.

The official merchandise sponsor of the Radcast got a performance hat. Yes. You know, I didn't even know what it was getting into. Yes. Sweatband. Lightweight. Great for summer. Certainly lightweight.

Yeah. Use Radcast 20 on the website for 20% off your purchase. Go to our website, the radcast.com, click on sponsors. Click on the button that says branded bills. Discount code that will plug it in automatically for you. You get 20% off the entire site. And they do custom work people, just like. this Radcast hat. You can get custom logos, anything you want on their hoodies, t-shirts,

hats, beanies, you name it. They got it. Some of the best merchandise in the country. Great quality. High quality. Give them a shout out. Tell them we sent you. Go to branded bills. Brandedbills.com. We got a few social holidays today. Happy talking an elevator day. Yes. It's a day. It's a long computer. Too bad we don't have an elevator. I do a talk at it. Yeah. Talk to myself in it, but it's fine. Yeah. Do you talk to yourself in the elevator? Sometimes. In your mind or out loud?

I've done it out loud before. I never answered though, so it's fine. Oh. A lot of times it's like, I don't want to do this when I'm going to the gym, but it's fine. And then tomorrow is... I hope this fucking elevator doesn't break. Also that, yeah. And mine's broken several times, but it's fine.

Never with me in it. Tomorrow, international day of friendship. What a good day. Say hello to my little friends. Celebrate those friends. You know what I'm talking about Nick. Oh, Godfather. Absolutely.

International Day of Friendship. You know, hug a friend day. We'll call it. There you go. You can hug him or whatever. Text someone on Instagram. There you go. And the 31st is one of my favorite days, National Mutt Day.

I love a little mutt. Good Mutt. Not a pure bread. It's a mud. Rescues. Old Mutt. And it's also National Avocado Day. I like avocados.

I don't. No. Only time I've gotten food poisoning is from an avocado. Read my lips. No. Exactly. Yes. Like avocado's Nick. Yeah, I love them. Oh, see.

Avocado toast, baby. When you get sick on them, that'll do it. Remember that Panera sandwich we'd have with avocado on it, like belted that went away? Can't beat that. Panera, you need to get that back. Toasted, but, you know. We're giving all the free promos out there. I know. I'm like, stop mentioning the names.

It's just a taste once you get, you know. Your little sample of the sugar, you know, you're going to come back for work. Wink, wing, nudge, nudge. Yes. And then respect your parents' day. Okay. Bringing in the month. If my kids listen to this podcast, they need to really pay attention to this one.

Respect your parents' day. August 1st. August 1st. There you have it. There's our social holidays. Celebrate accordingly. July's light on the social holidays. Yes, it is.

Don't hold us against us. At least that August will be good. Yeah. TikTok news. Here we go. Here we go. This is fascinating. I saw this.

It's everywhere. Kylie Jenner and Kim Kardashian tell Instagram to stop trying to be TikTok. They've both posted. They have a combined following of 686 million people on Instagram. And they said they told TikTok or Instagram to stop trying to be TikTok. They both shared the link and they said that they're over it. Make Instagram Instagram again. Yeah.

I saw this. And you know what? So here's the thing. I watched a video a couple weeks ago of, I think it was a couple weeks ago. It might have been this week. Things started running together in summertime blues or summertime fun, I should say. The one of the programmers or marketing guys, I don't know who was for Instagram. They talked about why it was moving towards video.

I saw that. And he said it's because there's more sharing, more engagement on the video, so they're doing more video. And I'm like, that might be true, but I don't know if it's chicken or the egg. Is it more video because you're pushing? more video and people are engaging with it because they're seeing fewer videos or photos. Right. Or is it truly because people want to engage more? Well, it's like set yourself apart.

You know, I don't want like four of the same apps. Yeah. But that's me. And apparently me and Kylie and Kim also feel that way. Yeah. And so I kind of miss some basic photos myself. Yeah. I don't see any in the feed.

Or just photos of people that I know as opposed to all. Like my Instagram is all memes. Yeah. Which is fine. but I'm going to start posting photos again. Photos of photos. Polaroids. Videos that are photos.

Yes. Like Hogwarts. Ooh, there we go. How about of a photo of a video? Never mind. Photoception. Photoception. No.

Not that. Honda Civic Tour expands beyond live shows with TikTok videos from FutureX. Honda's bring back. It's yearly summer concert series with a new format to reach fans through live shows and content on TikTok. The car makers Honda Civic Tour features the FutureX, a group that American Idol creator Simon Fuller formed this year. There you go. I mean, I do think of, I don't know, this generation, Honda Civics being kind of like that genre. It makes sense to me.

Same. I can't say I've seen or heard Future X yet. No, I gave them a quick Google when I read this article. And they're fine. They'll be successful. What kind of music? Like pop. Okay.

Like boy band pop? It's a little more techy than that. Not quite techno, but. Okay. Like chain smokers? A little bit. Okay. Yeah.

All right. I like some chain smokers. There you go. Chain smoking. You know, if I'm Honda and I'm, pushing civics i'm going to be on tick tock yeah 100% you know i might be pushing you anything but 100% but uh 100% makes sense it looks i saw some there was like some souped up honda civic that was like 80 grand or something i'm like who's buying an 80 000 honda civic yeah i'd rather buy a beamer

yeah hey just saying i don't know what do you think of honda civics nick i think they're good yeah yeah my sister had one growing up See? Did she pay $80,000 for hers? Not quite that much. Yeah. Understandably so. 8,000 seems right for a Honda Civic.

I remember having it like in college or something, you know? Yeah. I drove an accord in college. I did too for about five minutes. Do you wreck it? I know. I went back to, I had a Jeep. I got a Honda and I went back to a Jeep.

I got you. Yeah. So I did see this. Some small businesses are seeing organic success on TikTok. No. kidding. We've only been telling you. Yes.

This is an interesting concept. So essentially they're doing print-on-demand like T-shirts. Nice shirt, thanks, is the account. So basically you can send them your design idea and they print it and make it for you. Yeah. Which is cool. You send a couple words and they come up with it. Yeah.

It's great. It's fun. They got more than 1.5 million views and almost 370,000 likes on their video with the business idea. They're making a lot of money. Says they're going to plan to sell at least 50,000 shirts by the end of the year. So a business idea shared on TikTok, business created, and now executing and working straight off the platform. Organically. Incredible.

Right off of TikTok. There you have it. What else we got here? Let's see. We're entering the Metaverse. Oh, boy. Oh, no. Cued up.

Oh, no. I was waiting on you. Oh, no. I can't remember which button it is. Trends in the Metaverse. Just when you thought we were done with it. Metaverse real estates sales to grow by $5 billion by 2026. That's an insane number.

This expansion will... With a B, first the Metaverse will gradually move towards more mixed reality experience, which we've talked about a lot, and then taking all annotations and decoding tags for different applications-specific purposes. This is insane. And then the second reason is they're trying to push more cryptocurrencies to cause passive income. Well, basically, you know, if you can't buy a house in the real world, buy it in the Metaverse. Right.

You can rent that thing out. The Metaverse doesn't have a recession yet. You know your avatar wants to stay in my house. Right. You know? Start marketing this day. Hey, hey, yeah, yeah. Working remotely from the Metaverse.

Yes. But, yeah, I'm working remote today in the Metaverse. So I'm somewhere. That's where we're going to start getting requests. Hey, guys. Sorry, I'm out of the office, but I'm going to be in the Metaverse. Okay. I'm at the Gucci store.

Yes, but real estate by $5 billion. Allegedly. Yeah. I don't know. It probably will, but like these numbers are staggering. And I feel like there's been a little bit of a, I told people to kind of, you know, slow their role in some of this stuff. Yeah.

You know, we kind of had fun. with the whole trends in the Metaverse and you know. But it does feel like it's reached a bit of a plateau. Yeah, just in the short term here, if you realize there's not much you can do with it. Yeah. Like, because people are like putting goggles on yet at home every day. Yeah.

You know, at least you aren't I might be, but. But Chipoli's getting involved. Nick lives in the Metaverse constantly. This is actually his avatar. Oh, I make sense. I can see that. Yeah, never come out. Hey, oh.

Yeah. Are we coming out? Oh. Coming out of the Metaverse. Mm. All right. I'm going to leave that one right there. Chipotle is getting involved, though.

They have Buy the Dip game, which will give away $200,000 in crypto. Chippoly Mexican Grill is celebrating National Avocado Day, no thank you, by launching a limited time stock market simulation game, buy the dip that will give away $200K and various cryptocurrencies to individual players. Nice. Yeah? All right. This is fun.

Chipotle's just the best. I do like some Chipotle food. Same. Buy the dip. Just no guac. You know that comes from. like the stock market. Oh, yeah.

I don't buy the dip. That's what's happening right now. Lots of buying the dip. I like dipping the dip. Like, literally like it's pull like. Koso? Koso's pretty damn good. It's the best.

God it's so good. I buy both the dips. Their dip and the dip. And but crypto, you know, I'm kind of like the weight in C mode on all that stuff. You know, it's like losing 100% overnight and comes back a little. I'm like, all right.

It's going to dip right out of that. Yeah. dip out. I'm saying that. Coming right out of it. I did like this. This will be our final article today. We got to keep it short to people.

This is summertime. You don't need to be listening to this. You need to be on a beach somewhere and enjoy it. SoulCycle. This is a great one. Exchange has used Piloton bikes for in-person classes. So good. It's brilliant.

It's so good. Because look, they can use the bikes in their studios, I would think. Right. Right. Exactly. So Workout Studios Soul Cycle is all. to exchange used peloton bikes for 47 free institute of classes as part of its new Souls Reunited program.

There you go. They use, you know, hashtag. They're weak. That would have gone on all that. Soul cycle will collect used used Peloton bikes, free of charge and recycle them. It's part of a larger campaign. Fuck it. Let's ride. to get people back in person. Which pushes the return of in-person workouts. This is brilliant. They can use them. I mean, anybody that... Double entendres.

So much going on there. A lot of fun. So much. I'm here for it. And, you know, I am intrigued by getting a Peloton. But I want the treadmill, not the bike. Sure. I'm not a biker.

I would get on there and run and do you like climbing and stuff like that. Right, right. But fun. Enjoyed it. Good stuff. Tight 25 minutes a day. I hope everyone's out there having a great rest of the summer. Summer's coming to clothes faster than we like people.

Enjoy it, though. Enjoy it. You know where to find us to radcast.com. Search for Peloton. You'll find all the highlight clips we've ever talked about Piloton and especially today. Fuck it. Let's ride. Yeah.

Fuck it. Let's ride. And go enjoy your friends tomorrow and have an avocado on Sunday. There you go. Tell the Radcast sent you. We'll see you next time. Christine Yossi, Ryan Offord. See you.

To listen to full episodes. or to contact us, visit us on the web at the radcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.