Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, June 10, 2022:

Episode Date: June 10, 2022

Welcome back to another episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Christina Yasi talk about theft in the metaverse, Prada NFT's, and the importance of branding on TikTok! Report: South Korea to Recruit Companies for Metaverse Content Creation Project - https://news.bitcoin.com/report-south-korea-to-recruit-companies-for-metaverse-content-creation-project/ Thefts, Fraud and Lawsuits at the World’s Biggest NFT Marketplace - https://www.nytimes.com/2022/06/06/technology/nft-opensea-theft-fraud.html Prada plans monthly product, NFT drops - https://www.marketingdive.com/news/prada-plans-monthly-product-nft-drops/624793/ Wonderful Pistachios deploys baby Groot for plant-based protein push - https://www.marketingdive.com/news/wonderful-pistachios-baby-groot-Marvel-Disney-plant-based-protein-push/624929/ Absolut mixes cocktail personalities in biggest campaign in over a decade - https://www.marketingdive.com/news/absolut-world-born-to-mix-global-campaign-CMO/624811/ How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’ - https://digiday.com/marketing/how-abercrombie-fitch-is-using-tiktok-to-reintroduce-the-brand-and-reflect-back-who-our-consumer-is-today/ If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver_ If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey guys, what's up? Welcome to the latest edition of the Radcast. You're listening to the latest Radcast News Update. I'm Ryan Alford, your host, and today is June 10th, 2020. It's our marketing and advertising weekly news edition. Christina Gassi, what's up? Not much. What's up with you?

Oh, you know, just reading through this, just doing all our takes and getting geared up for the podcast. Always, always ready to go. Yeah. Look forward to it every week. Mr. Weaver is a perfectionist and he likes to get everything just right. So got all our camera angles today. Three. Yes.

Three in one, folks. Exciting. So if you're listening, I'm going to go ahead and plug. You need to be watching us on IG, YouTube, Facebook. Wherever you watch your podcasts. Just not the car. Shopify. Excuse me, not Shopify.

Spotify. There it is. Spotify. Now it has a watch. And you can watch it on Spotify. There you go. We're there. Anywhere you want to watch, you need to watch it.

So you can see all the angles, all the info, all the cool stuff in our room, even our cool merch, which we'll talk about shortly. Yes. It's been a good week at Radical. It has been. Been a busy week. Indeed. New clients onboarding. Yeah.

Lots of exciting stuff. Hustle, bustle, tussle. All right, Dr. Seuss. Hey. You know. Is that alliteration? or rhyming. That was rhyming.

Okay. That was rhyming. Sorry. I didn't pass grade school or whatever. And look at you doing great. I'm okay. It worked out. So did you about the Morbius release?

I did. I heard the office talking about it. You heard me tell you about it. But me. I had heard of it, but I didn't know all the ends and outs of the re-release. Enlighten us. So for our listeners who might not know, Morbius is a Marvel film, a terrible Marvel film got horrible reviews. Jared Lito's in it. And after it was released, the internet,

you know, did their thing and trolled it and started making memes that it was the best movie ever and they were going to have a sequel. And it was, it's morbid time was the tagline. And so Sony listened to the internet and said, oh, we should re-release it. So they re-released it in about a thousand theaters across the States. And each theater made about $200. That sounds about right. That's what happens when you follow the trolls. It made like... Social movements are not always sales movements. Right, right.

And all publicity is good publicity, but that doesn't mean it's money. Yeah. I wonder if like the downloads are higher though or something. Are they, you know, probably always... They sell all the popcorn at the theater, but they may be more streams. I don't know. Who knows? Who knows?

Somebody made money off of it. Same. I'm going to not see it twice. And we had Queen Elizabeth's Platinum Jubilee. Yes. It's even a 10. Yeah, she did. Okay, I saw where she ran when I'm 10.

Yeah, it was, it was a testy there for a little while, but the woman's been queen for 70 years. I just hope I live 70 years. Right. So let's be queen. And there, she's met Elvis. She met Marilyn Monroe. I mean, she's been alive for an iconic figure. A lot of wars.

I don't quite get all. I'm just going to go ahead and be American. I don't get all the royalty shit. Like, I get the history. I understand the monarchy. I get. understand it at a high level, but I don't totally get it. I feel like you're either really into it or you're not.

Like you're one of two people. Yeah. I don't really understand what powers, if it's purely just influence at this point. Sure. What powers do they really wield? Yeah, I don't know. I have fallen off of my European government. Yeah.

But it is interesting. Symbiotic. Symbolic. There you go. Symbiotic. That's what we're all working together to see how symbolic. it is. Nailed it. Nailed it. There it is. There it is. And we are going to be starting our Tic Tacs. Tic Tacs. I love Tic Tacs. Oh, there it is. That's who should sponsor this. Tick Tick Tick

Tick. I'll make a note. It was a Freudian slip trying to actually work out how we get a new sponsor. You're manifesting. Ticktack if you're listening. We need you for our TikTok stat of the week. It's too big to ignore people. So we're going to talk about it. 50% of users 40 and over send a video to a friend after viewing it. Wow. I struck me as high. Yeah.

Because I don't send that many videos and I may or may not be over 40. See, I'm under 40, but I send probably 62% of the videos. Oh, okay. So again, and here's another high number. 92% of users 40 plus plan to use the app the same amount or more in the future. Wow. So it's here to stay. I point out these 40 plus, I think these are interesting because everybody still thinks it's, you know, a teenager platform.

Not so fast, my friends. 40 plus, lots of users. And a stat we called out last week, over half of all daily users now are over 30 in the U.S. Wow. That's wild. There you go. And here's a big one. Growing nearly 5 million users a week.

That doesn't surprise me at all. Wow. That's wild. That one, I was like, whoa. I mean, how many people on the planet are? I guess there's billions. Yeah. I mean, but.

Five million. It's the fastest growing social media platform in history. And it's, I mean, it is. It's free marketing. The last show I did, one of the girls is obsessed with her TikTok, and she, like, was the sole marketing arm. It felt like for the show, because she would just make all these TikToks, and the theater would repost everything. And it got a lot of engagement. You know, I'm on the platform.

I post pretty regularly. I'm verified there. Oh. Somehow, I don't know why. I really don't. But with that said, I do get on it. And I went down the Vortex rabbit hole last night and got locked in. I'm telling you.

It was like 40 minutes and I thought it was like four. Yep. You know, and I was like, whoa, where, hey. I mean, luckily the kids were in bed. Like, it's like nine. I'm kind of halfway watching the NBA game. And like, you know, I got a, I got every year. I got so many tips on cooking, golf.

It's so positive. I love TikTok. My every interest is shining through. It's like golf, country music, some extreme guys fighting each other. Like, and I don't know what else. Nothing's very difficult about you at all. And then tips on everything.

No dude stuff at all. I'm like, okay, great. You know. I know mine's all like makeup stuff. And a lot of theater. A lot of theater and comedy. But look, hey, too big to ignore. If you need help with it, give us a ring.

Because TikTok is blowing up. And go follow me. Ryan. On TikTok. We got some ratcast news. We do. We had our 250th episode this week with JJ with Ace of Spades Agency. That's a big number.

Yeah. Congratulations to you. 250. I never thought we'd make it. Yeah. I mean, this is on like my eighth episode. Yeah. 250.

There you go. 250. Yeah. Great episode. He's a cool guy. Jay is awesome. Yeah. I've been texting with him this week.

I know we're going to be sending him some merchandise. You come on our show. You get treats. You do. We take care of you. We do. So JJ was great on personal branding. And it wasn't like the fluff of, oh, you just, you know, put stuff up.

Yeah, it wasn't just jargon. No. It was kind of the business aspect and practical. All the practical ways that you can grow your personal brand and leverage it for your business or yourself. So go check out that episode if you have an episode 250 with JJ. Next week, Rob Luna. Hey, look, if you need some wealth tips strategies, management, all that stuff, management, Rob Luna.

He's your guy. He's your guy. He's on Fox all the time, Fox Specialist and other stations for, CNBC. CNBC for finance and wealth management tips. And he graced us a few weeks ago. With his presence. Yes. Rob was cool.

He gave some fitness tips, if I recall. He just had some overall life tips. It's like fitness, finance, and something, freedom. I don't know. That's what it should be. That's an alliteration. Yeah. See?

There you go. I told you to get to it. Nailed it. Rob was great. And you need to check that out. That will launch on Tuesday, the 14th. Tuesday the 14th. Rob Luna.

All the wealth tips, marketing tips, personal brand. He talked a little about his personal brand as well. And his coaching. So check that out next week. And speaking of personal branding. We have our lovely sponsors, branded bills, and we have a new order that was just placed. You check out their website. They have a brand new 80s collection.

As we mentioned last week, the 80s are back. Ryan's giving a lovely LeVanna White. Look at you switching your gender norms. Look at you go. They've got a new 80s collection and an electric America rogue yacht hat. I want that yacht hat. You sent me that email and I was like, okay, I can see what I can do with this. They have fanny packs.

Get 20% off. Belt bags. Yeah, use our offer code. Go straight, you know, you can use it from our website. Make it super easy. A little bladed birthday for me there. There you go. There is.

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You get 20% off. All orders. Share it with your friends. Share it with your family. Share with your enemies. We're not picky. Share with your enemies. Yes.

You know, you keep your enemies closer. That's how you do it. Radcast 20. Go to our website, the radcast.com. Click on sponsors. Click on the code that's right there. Take you right to the website.

Plugs it in automatically. Radcast 20. 20% off at branded bills. com. Yeah? Yes. We have some social holidays. We do.

We've got quite a few. They're very food forward this week. Yeah, you like this first one? I was hungry when I did this. Yes. I was. These holidays are making me thirsty. Hungry.

Pretzels are making me thirsty. So today is. National Egg Roll Day. I like an egg roll. I love an egg roll. You know, I like Chinese food in general. Same. And egg rolls are delicious.

One time. I don't think you could, you know how it sucks up soy sauce? Like you can like dump half a container in there and just keep soaking it up. Oh yeah. Oh yeah. It's like, I can barely taste it. It's like a sponge. You get some more MSG in this mofo.

I'm like, extra MSG. Thanksgiving where we took extra. We had, I was in Massachusetts with my family and we took our extra Thanksgiving leftovers and wrapped them in like egg roll wrap and fried them and had Thanksgiving egg rolls. They were phenomenal. Give me some Mugoo Guy, Pam. Here you go.

You know, I've become my son Nash, who just turned six or recently turned six, that dude can eat put down some beeflo main. Let me tell you. Dude can eat the large B. Flow main on his own and save nothing for Daddy. And I've become kind of a B. Floaming fan mouth as well. Pretty tasty those noodles. Oh, man. I love lemon. We like to make you hungry here on the Rackfest.

So what's Saturday? What are we celebrating on Saturday? Saturday, National Corn on the Cobb Day. All-American. All-American Day. I like some good corn on the cob. Same. With some Parmesan cheese and butter.

Oh, yeah. Isn't that like Mexican corn or something? Yeah, yeah, yeah. Street corn. Yep. You got it. Love it. National German chocolate cake day is also tomorrow.

Do you like German chocolate cake? Absolutely not. Really? I do not like coconut. Okay, interesting. This is a shame. I will not be celebrating that day. It's not my favorite.

On the day or off the day. You know what we can do with that? We don't have strong opinions here. My mom would always like, she's a great dessert cooker. And sometimes we'd have parties or whatever. And I'd go in and, you know, you're a kid, you're looking forward to like, you know, to dessert, right? Right. Damn German chocolate chaste sitting on that.

This is like, this is a biggest buzzkill ever. Like, I dealt with chicken and rice because I was going to get that damn cake and it's German chocolate. And there's coconut involved. I mean, who wants that stuff in your teeth? I love coconut, but I want coconut cake. I don't want it in my chocolate cake. No, I don't want that stuff in my teeth. See, that's what I'm saying.

It has no flavor, really. And then it's like. See, a good coconut cream cake. I'm here for that. I'm here for that. I'm here for that. I'm going to be celebrating Sunday, though. Sunday is World Gin Day.

Do you like gin? I guess I think I've told. this on the Radcast before, but if you didn't listen, yes, I used to like gin quite a bit. I drank gallons of it at college. It was my drink of choice. Bombay sapphire gin. That was what I started with. The blue bottle. It was so cool. I thought I was so cool in college. Oh, I got my blue Bombay Sapphire. Oh, yeah. And I drank the shit out of it for three years in college and I don't think I had one sense. I actually had one like a couple years ago. I was pretty I think I was ready. I'm ready now. It's been 24 years. Now I'm ready to have one again.

So maybe go with Tangaree this time. Tangray number 10 is my gin of joys. Yes, Tangaree is good. And what else is that? Red Rose Day. Yeah, I put that in there for Nicole. Yeah. You have to remind me.

You're welcome. I'll be celebrating early the June 13th International Axe Throwing Day. Oh, are you going axe throwing? Nope. Oh, okay. You're throwing to me? I'll be dodging axes if I don't get some roses around here. There you go.

Have you gone axe throwing? I have. I'm terrible. You know where I axed? It doesn't really count. Dave and Busters has the plastic. Does not count. Does not count.

With my kids, hey, you know, it's safe. It's true. You know, I'm not sure you won't be with a throw-axes. A friend of mine went on a date. He took her axe throwing after they got drinks. And she was just like, I felt very weird that he intoxicated me and then gave me a sharp object. Yeah, that is a little weird. It's a choice.

It looks fun. I just have it. We've talked about going and it's like never worked out. But I think it would be pretty good. at it. Team building exercise. Yes. We should plan it. Okay. National kitchen clutches of America Day. I have no fucking idea what that means. National kitchen clutches of America Day. Clutses. Like if you're clutzy in the kitchen. I put this in there for me. Kitchen clutches. Yeah. Like you can't cook. Stranger. Are you kitchen clutz? Nicholas? I don't think so.

Yeah. Oh, I am. I will like have grand ideas to cook and then I get home and I don't have half of the utensils. I'm actually a pretty damn good cook. That's a secret you don't know about me. I was a sous chef in college. Were you really? Yes. And I actually know my way around the kitchen. Pretty well. What's the different thing to make? A dish called twin filets. Oh. With a little parmesan cream sauce and a little prosciutto burned off with a little cognac. I would have never guessed. I'm shaking not stirred. Oh, yes. I am pretty hands. candy in the kitchen. Made of many talents.

Yes. I'm going to be celebrating early this weekend. National Bourbon Day. There you go. See, bourbon's on that I can't drink. Oh, yeah, you got to have a bourbon. Oh, I got wildly sick on it once and have been able to sense. Yeah.

I like the smell, though. Hallelujah. Flag Day. Flag day. Flag day, and it's the 246th birthday of the U.S. Army, which is pretty fantastic. Okay. Yeah, 1774. We've had all these military holidays here recently.

Indeed. I guess it's me. It's the summer. It is the season. It is. It is. And with that, we have a special sweet treat for our listeners as well. We do.

Yes. And I'm excited about this because here's a deal. It's become a very non-personal corporate environment and with people. We have digital experiences and all this. But gifting still. works for driving influence. And you know what people like to get stuff that you eat? And you know what I like?

I like Grove Cookie Company. They sent us some samples a few months ago. To die for. Let's just say, I don't have even a sweets guy. I may or may not have taken my unfair share. There was like six cookies, and I think I had three of them. Oh, my goodness. And then they did send an extra pack after that.

I just said, dude, these are delicious. Phenomenal. I was like, so good. Grove cookie company. You can order them. They ship nationwide. They are owned by a woman and a veteran. Which is amazing.

You're supporting, I mean, look, how can you not want to support that? Women owned, veteran owned, all-American. And delicious. I'm telling you people, I'm not a huge dessert person. And I was hiding cookies at my desk. He knows what he's doing. He was a sous chef. I was a sous chef for about eight months.

But it was long enough to learn all the tricks of the trade. But you know what? I didn't learn to make. is cookies like this. Otherwise, I would have started this. Fresh, homemade taste shipped nationwide, and I can vouch the fact that they actually taste it. I was skeptical.

I was like, are these going to taste freshly made? Right. You know, they got shipped here. No, they tasted about like they had been made 10 minutes earlier. They weren't warm, but I'll tell you what they were.

They were gone. Cookies. There you go. Grovecookiecom. Get on there and order. You can send a custom note with your logo. This is how you get relationships now. It's not about cold emails.

It's not about texting people that don't know you. It's about sending them some cookies. It's affordable and it leaves an impression. Go use Radcast 15. You'll get 15% off your first order. GroveCookieCcompany.com. This is how you build relationships, people, and this is how you make up with anyone that's mad at you.

There you go. Send them some cookies. Send them to your enemies. Yes. Like we said. Nationwide. You don't have to be or worry about it local. can get fresh cookies sent nationwide with grove cookie company.com. Tell them Bradcast sent you.

Radcast 15. And you'll thank us later. Yeah. And with that, trends in the metaverse. Hard stop. Hard cut. We love it. Right into it. Here we go. What you got for me on South Korea. So, South Korea is recruiting companies for Metaverse content. content creation project. We talked about this a little bit last week with South Korea being on board with the Metaverse. And according to a report in the Korean language publication, the goal of the project is to engender trust in the metaverse across the country for companies, four companies will be

selected to participate in the project and each one will receive approximately $160,000. Does it have to be a South Korean company? Can we get in on that? I wish, right? Did you apply for us? No, it's only in South Korea. I did try, though. We are like literally top 60 podcast.

in South Korea. Oh, we love our South Korean listeners. Yes. If you're listening, get us on that list. Yeah. We can create some metaverse content. We would love to do that. The Director of Software Policy at the Ministry of Science and ICT said the project is being

promoted as part of the Metaverse new industry leading strategy. We will work hard to lay the groundwork for Korea to leap forward as a leading nation in the metaverse by providing content that can be enjoyed by various age groups and support for creative activities of creators. Yeah. This is fascinating. It is fascinating. I'm going to, I think we're going to have to, like, continue to follow where this goes.

I kind of want to see where this is from the original talk last week, and it probably won't be every week updates, but like, let's see where this all goes. I have my eye on it. Yeah. Totally. I'm hoping for the Olympics in the Metaverse so that maybe I can actually make it. You can be a stew chef in the Metaverse. I can throw a javelin at least 700 yards in the Metaverse. You know what I'm saying?

Dave and Busters. Yes. Oh, yeah. That's what I'm talking about. I mean, look, I had this discussion with Tom Roach, who's going to be joining. Yes. We recorded yesterday. Yes.

We talked about the metaversion. It's gaming. Yeah, it is. You know? It is. It's like that's where it started, but that's kind of still what it is. And it feels that fringy. Yeah.

Yeah. So, you know, let's simplify around here. So this, we talked about. this a couple months ago. We talked about it. I just said it wasn't a surprise. It was coming. Theft, fraud, and lawsuits, the world's biggest NFT marketplace. No kidding. OpenC. One of the highest profile crypto startups is facing, not faking, a backlash. It was stolen and plagiarized NFTs. They got in my closet and they took those NFTs. I knew they were. I mean, my goodness, but...

You got in your mobile closet. Can you imagine losing that much money, though? No, I can't. The company's clashes with users illustrate some of the central tensions of Web 3, a utopian vision of a more democratic internet controlled by regular people rather than tech giants. I mean, that's what I'm saying. Everybody wants it open and free, but there's no regulation at all. Right.

You're going to have bad players that ruin it for everyone. Exactly. It's anarchist. So, yeah. Not surprised. You've got, you know, all this hiding behind, you know, avatars and everything else. And this guy, I think that he was trying to sell one for like a million dollars

and he was only given, what, 300 grand? Yeah. And they couldn't do anything about it. There's a reason why we don't have the Wild Wild West anymore. Right, right. I mean, and look, I'm all for low government involvement. I don't like lots of government involvement, but there needs to be some involvement. Yeah, I just believe there are people smarter than I am.

Otherwise, because it's like the Wild Wild West, you know? Yeah, for as much of an advancement as this is, there's still a lot of evolution that has to take place. We need the boys in blue to get in the Metaverse. You know? We need something. Don't defund the police. We need to fund the police in the Metaverse. I'll run that campaign, Nick.

Fund them. Fund them hard. In the Metaverse. Yes. This is right up your alley here. For usual, Prada plans monthly product NFT drops. Feeding into the growing Metaverse hype among brands, Prada is releasing a time capsule NFT collection, which features gender neutral physical products and gifted non-fungible tokens,

NFTs. The company announced in a Monday press release. They're also launching Prada Cryptid, which is a community server. And it's kind of like the Gucci town that we talked about last. week where you can just kind of, you know, get together and trade your, trade your prodas. Yep. I like it. Yeah.

It's cool. A lot like Paxton's doing it. GameStop is doing it. I like as long as you got the online offline connection. Right. You know, like you're connecting the experiences. You're creating loyalty. You're doing things.

You know, you're playing into the trend, but you're creating brand engagement online and offline. Right. Because the reality is for the short term, however short or long that is, people, as far as to me will determine that, you still got to sell a lot of physical goods. Yes. And it makes sense to start building that connection online through these things. But if you can build loyalty through it for both, wherever this goes.

Yeah. You know, so you're, you know, have that connection. Right. If it does, if this becomes everything people think it will be in the next 10 years. Right. And I think we're, again, it's back to that gaming. It's going to be a place we spend time. I believe that.

Yeah. You know, I think no different than like me talking about the vortex with TikTok for 40 minutes last. I could see whenever the technology catches up to, you know, Universal's place. Right. You know, maybe spending 30 or 40 minutes doing it like a game or an experience or something. So I can see that coming. Escapism. And then like anything else, you'll have people to spend too much time there.

You know? Yep. The fringe people. and Instagram and Facebook. And you'll have people who make billions being involved. And call a duty. Yeah. You know, like,

yeah. There's a lot of people that all they do is play video games. And they make money with Twitch. And all they do is spend time in the Metaverse. Yeah. Yeah. So. But this is cool.

I like the, I like it. Yeah. Wonderful pistachios. I love some pistachios. I love pistachios. Nicole's gotten on this binge here recently. We've been snacking on pistachios, like on the front porch at our house.

And I'm enjoying. enjoying it quite a bit. Do you buy them shelled or unsheld? Shelled. Yeah. Completely shelled, not even popped open. We use our teeth to get in the... Hardcore.

We have pistachio crackers. The nutcracker doesn't work. You got to get a pistachio cracker. No. You don't want to take to eat a bag of pistachios if you had to crack, like, really, totally cracking up. Right, right, right. But you got to, I don't think they taste as good as...

I agree. They got to be in the shell still. Nope, I totally agree with you. Wonderful pistachios Deploys Baby Groot for plant-based protein push. Wonderful pistachios and Marvel Studios have teamed on a campaign

that deploys baby grute to promote the snack nut brand as a source of plant-based protein per a news release. I like it. I love it. Disney just ends everything. I can't say that I'm brand-loyal

on my pistachios to date, but maybe I will be. But I do find that... I will find that this is, planting a mineral memory in my brand. So I probably will buy a wonderful pistachios next time. I don't even think about like, you know, I just buy the bag. Yeah.

And I guess that's the point of this is you'll buy the one with Groot on it. Yes. Well, they need, I mean, this is the type of product of thing that needs some type of extension like that. It's got to attach itself to something. Totally. Some borrowed interest. Absolutely. This makes sense to me.

Sometimes people have borrowed interest that don't necessarily need it. Right. Right. But a pistachio probably does. by just the nature of my own focus group of one. Based on your research. My research that I've never thought about the brand of pistachio that I bought, but maybe I should.

You may do a taste test here on the radcast. There you go. Speaking of taste test, I think that we should do vodka per our next article. Absolute mixes cocktail personalities in their biggest campaign in over a decade. Hallelujah. After several years of regional marketing, Absolute returns today with what the brand says is its biggest global campaign. in over a decade. Have you seen this ad?

I have not. It's a really, really cool commercial. The World of Absolute Cocktails Born to Mix sees the brand anthropomorphizing classic vodka cocktails as human characters with different backgrounds and different characters. So in the commercial, each cocktail is a person. And they're not in, you know, cocktail costumes, but they look vaguely like what that drink would be. So you have a cosmopolitan and a Bloody Mary.

And it's, you know, to show that every. everything everybody mixes. Born to mix. I'm just going to give you for getting through anthropomorphizing. There's no way. She's a word nerd. I would not have gotten through that. I would have like struck through that. I've used that word in papers before. Really? Yeah. Do you know what it means? Sort of. Humanizing. Yeah. Anthropology is usually instead of humans or something. I was kind of working my way there. To anthropomorphize the cocktails. I don't pretend to be the smartest guy ever, but I can piece it together. I'm not smart.

I'm just a nerd. But yeah, so they anthropomorphized the cocktails as characters. Nick's always anthropomorphizing stuff. Personifying. Personifying is another one, another option, a synonym, if you will. But yeah, it's a cool commercial. It's definitely worth the watch. I just like bored to mix.

Right. Better when they come together. And look, I'm going to get nostalgic on you here. And today's podcast brought to you by Absolute Vodka. Not really. Someday. Just kidding. But Absolute is, I remember growing up, it was like the first liquor that I remember

marketed because they had the absolute bottles and like it was cool, like the absolute T-shirts and it was like they started getting the different flavors and stuff. Yeah. But I don't know what it was. There was something cool about. Absolute. It was like, I don't know, somewhat, I don't know, exclusive or something. There was all kinds of other branding and marketing.

I remember this as a teenager. Smearn off is the first one that I remember, but I guess that would probably make sense, given our age difference. Yeah, age difference. What are you saying? I'm old. No, so this is cool.

Yeah. It's fun. The world of absolute cocktails. Here for it. Yeah. We have a little TikTok news. We do. And speaking of nostalgia,

this was like right high school, they came out or a little before. my high school time and we talked a little bit about, remember the naked people at the front door at Abercumbrian Fitch is using TikTok to reintroduce the brand and reflect back who our consumer is today because it's obviously changing. Yes. It used to be sex cells, abs. Abbs. No face. And bikinis or whatever. I'm very heterosexual. But for whatever reason, I remember, yes, quite. Swing one way over here.

It just, that's just me. But I just uniquely remember always the half-naked dudes at the front door or whatever. Oh, yeah. I remember on Black Friday. It was like a big thing. I remember that more than actually remember the girls. Like, because I just don't remember. Yeah, I don't remember having them being, they're being women outside.

I think that was kind of the iconic stuff. But it was kind of aspirational. I was like, I don't look like that, dude. Right. I had friends who would be going and be scouted and be asked to be, you know, front door models. And they made no money. No. But they had the credit.

So they're using TikTok to reintroduce the brands to millennials and Gen Z. Good place to be, folks. Yep. The 130-year-old brand is running a paid and organic ad strategy on the platform as well as working with TikTok creators to do so. The reintroduction follows Abercrombie and Fitz's overall brand transformation in recent years as it's slings. shed its reputation of preppy, preppy exclusivity for early aughts.

They're trying to become more inclusive. I think it's great. Which makes sense in today's environment and I think it's... And even style-wise, their designs are a lot better. You know, it's not just a t-shirt that says Abercrombie and Fitch.

It's a little bit more trendy, a little more mainstream. I just like the fact that they're using the exact platform that they should be using. You're working with influencers, doing the right content and so they're checking all the boxes for what brands should be thinking about.

They are. And it does give me nostalgia, whatever, wherever they're going with it now. I mean, I remember having the jeans that were just way overpriced or whatever, but they were some damn good fitting jeans, you know.

They were good jeans. They were. Hollister was too, but Hollister's kind of fallen off the face of the earth. Yeah, I haven't seen Hollister. And they weren't quite as, I didn't feel like quite as exclusive as Abercumby.

They weren't. I thought they were a little more inclusive, surfer. Right. That was West Coast. Abercombe was East Coast. Based on what I remember. Yeah.

Hollisher kind of came around after I was like at a college. I was like, oh, I'm not wearing Hollister. It's too young for me. I'm going to wear my golf shirt and buttonups. Right, right. There you go. But cool.

Yeah. Tight 30 minute window there. Good episode. Indeed. Good episode. Indeed. I'm hungry for our. an egg roll and some grove cookies and vodka and gin.

Yeah. And a shot of gin. Yep. There you go. Double shot my baby's love. Cool. Good episode. We appreciate her about there.

You know where to find us. The radcast.com. Search for all the episodes. Look up Grove cookies. You'll find the highlight clip from today on Groves. I'm just telling you. And you'll be hungry. And look up that Prada.

That Prada. NFTs. You've been eyeing it. We got you. I'm Ryan Alford. Justiniazzi. Find me at Ryan Offord on all the platforms. We'll see you next time. Bye y'all. Radcast.

To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.