Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, June 17, 2022: R.I.P. Internet Explorer

Episode Date: June 17, 2022

Welcome back to another episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Christina Yasi talk about Timbaland and Chobani entering the Metaverse, and TikTok's rising stats!Social Holidays June 17: National Eat Your Veggies Day June 18: National Sushi Day, National splurge day June 19: Juneteenth, Father’s Day June 21: First day of Summer!, International Yoga day June 22: National Onion Ring Day, National Chocolate Eclair Day June 23: National Pink Day Trends in the Metaverse Chobani launches intergalactic oat milk race on Roblox Yes, advertising students are working on Web3 Timberland brings boot innovation to the metaverse with Fortnite island Victoria’s Secret’s Happy Nation brand launches Roblox hub Weekly Marketing News Sour Patch Kids taps Twitch streamers for flavor competition Edgewell debuts Gen Z-focused skincare brand, Fieldtrip YouTube Reaches 1.5 Billion Users of Shorts, Its TikTok Rival Facebook is changing it’s algorithm to take on TikTok Amazon gets into AR shopping with launch of ‘Virtual Try-On for Shoes’ Bye Bye Internet Explorer  If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver_ If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey guys, what's up? Welcome to the latest edition of the Radcast. You're listening to the latest Radcast News Update. It's Friday, June 17th, 2022. And we hope you're celebrating this Saturday, National Drones Safety Week. International Drone Safety Day. There you go. Yes.

I'm joined by the lovely Christina Yossi. Thank you, thank you. It's our weekly marketing and advertising news edition here. I hope everyone, wherever, however, whenever, whenever you. are you could be in 2024 wherever you are hope you're doing well but hopefully you're listening topically yes because chronologically you don't want to miss out on these headlines right the news yes speaking of the news uh hopefully you're watching the u.s open wherever you are it is u.s open weekend yes you know when this was filmed you're a golf person yes I'm a golf person former former golfer

I guess I'm a gaug. I guess you're always a golfer. You're just not an irregular golfer. But yes, golfer. I golf mainly in my dreams now. You know, birdies every time. There you go. But it's U.S. Open week being a little, there's a little drama at the U.S. Open.

Between the rival faction, the LIV group. We've got rival factions in golf. Drama's come to golf. Imagine that. Hey, it might be good for the business. There you go. A little bit interesting. Ah, we do love a soap opera.

I'm watching Phil Mickelson on defense all week. So that's been interesting. So it's what happens when competition. No one likes competition, you know. People always go where there's the most money. That's true. Always, always. That's true.

So hopefully everyone's enjoying the U.S. Open. I'm going to, Justin Thomas, I think, is going to win. So go ahead and circle that. We'll see. We'll watch it back to see if I was right. Place your bets now. Yeah. Minus seven, Justin Thomas.

There's your bet. Some movie news. Yeah, there have been some articles circulating about The Joker 2 being a musical with Lady Gaga as Harley Quinn. As if they couldn't make it worse. Read my lips. Here we are. No. It's a terrible idea, I think.

I think it's terrible. And I love musicals. Don't get me wrong. Well, the Joker was just great. Oh, see, I didn't like it. I liked it. Okay. Well, we can disagree.

I don't know. I think it was universal. Most people liked it. Mm-hmm. They did. They did. No wonder you don't like it. What does that mean? A lot of nerd, like, super true nerds didn't like it. Okay.

I don't know. Because it wasn't like true. It was fine. It was like hardcore true to like the comic books or something. Right, right, right. And I, like, I thought it was entertaining. I don't, I don't love Joaquin Phoenix. Okay. He's okay. Yeah.

I just thought it was intriguing. It was entertaining. It was not bored. You know, I watched those movies more. I'm not a comic book junkie. Sure. And like I know the basic pot lines, good guys, bad guys, all that. But I watched it just, is the storyline good?

Is it entertaining? Yeah, totally. And the design was great. And when all these Marvel movies are so CGI, blow it up, like, you know, and it had its moments, but it was, you know, character-driven more. Totally. I don't know. I appreciated it for what it was.

Yeah. And not to be, you know, just over-the-top C-GI. Like, I don't know, there was a rawness or realness to it, you know. And now we're going to add danceovers. There we go. There we go. There it goes. Make up for it.

Yes. Yeah, I don't know. I mean, I'm no hater on Lady Gaga or anything. No, I love Gaga. You know, but, but, yeah, musical. It's just weird that it's a sequel. It's not the Muppets. I don't want to watch it.

There you go. The Joker with the Muppets. Who knows? At this point, everything is fair game. If I had like a Taps music thing, you know, we'll maybe sound bedded in. We'd be putting to rest. Internet Explorer is officially biting the dust. After 27 years.

Yeah. Wild. I remember, you know, every computer comes, you know, before Mac really took off, like all computers, Windows-based. and the old Internet Explorer being there. That was the first place I was downloading, you know, illegal music in college on Napster. Oh, yeah. I think it was through Internet Explorer until the Napster app came out,

you know, air quotes. But, yeah, there was, you know. It is the end of an era. It is. It's wild to think about it. Now everybody uses Chrome. Yeah. Which, you know, just kind of blew the doors off of Internet export.

Yeah. And Mozilla. I was like, what are we still using this? Right. Yeah. Right. And Safari, I still don't like Safari. See, I use Safari.

I only use Chrome for work. God. And I have Mac. I mean, but I put Chrome on everything. And as great as Mac is with most of their software, I just have never gotten down with Safari. Sure. You know, I kind of feel like I'm on a safari looking for the buttons that I want.

I'm like going where? Totally. I never know what thing. I didn't have Chrome until I started working here. I downloaded Chrome because I started. And I readily admit it's what you get used to. So now you're used to Chrome. Totally.

I get that. But even fuzzling around with Safari, you know, occasionally apps will open on the smartphone and Safari. I'm like, what the hell? Like, I don't want to be here. This is not what I want. This is not. This is just too hard.

You know. First world problems. Yes, first world problems. But it is interesting just to see the evolution of Internet and how we, I don't know, use the phones in our computers. and the apps and like, I don't know. iPads and how connected everything is. I know.

What's going to be the internet browser of the future? I don't know. Stay tuned. Well, they said it was going to be all, everything's going to move to voice search, you know, like so that it's all driven by that instead of your, you know, browser searching around. And that hasn't quite happened. Like people said it would. It would be web three.

Yeah, web three on the metaverse. Yeah, my avatar is going to do lots of searching. Right, right. This week, as we've been highlighting, because, Too big to ignore folks. TikTok. We've got some stats here. I'm going to let the lovely Christina call these out.

You found most of these. I did. You tweaked? Yes. A little bit. But what's you got here? Yeah. So as of June 17th, 2020, TikTok is the sixth most popular social media platform in the world.

The globe has 4.8 billion internet users. And TikTok is used by 20.8%, which is about 1 billion people. One billion people. Yep. Who use it? And then over one billion videos are seen every single day on this app. Incredible. Yes.

Too big to ignore. Growing by like 6 million users like a week or something crazy like that. Lots of growth, lots of people, a lot mainstream. A whole lot more sponsored videos. I don't know if you've noticed that this week, but I'm getting a lot of sponsored videos. It's time to run ads, folks, before it gets crowded. Yeah. But, I mean, and 50% of the audience is over 30.

Yep. So lots going on there. I get into vortex every little bit. I, you know, I tried to avoid it. Like last week, I got in like a 40-minute vortex in this week. It's so easy. It was like I've been, you know, keeping it in the 15 minutes, you know, like the rabbit hole, like shallow rabbit holes this week. Sure.

Multiple of them. They probably add them all up. It was probably more than last week. But, you know. You spaced it out, though. Spaced it out. It took a walk in between. Yes, it is.

but I do think they're coming out with some pretty cool ad features and the ability to share content and to run ads from influencers. That integration, I think, is a lot slicker than some of the other social media networks, the way to work with influencers. You don't feel like you're being sold to. Yeah. Yeah. So it's interesting. And, you know, there's companies out there where they're leveraging tons of, like, user generated content. Like, I got contact this week to do user generated content for a investment firm. And they didn't even want me to post on my channel. They just, they're essentially, it's like really, wanted me to shoot it and they would post it. But basically they're hiring cheap actors.

Totally. You know, instead of, you know, shooting a commercial, they're just going to use the content. Sure. They're not even trying to put it on my platform. Right. Which is a little different. But I'm like, okay. Then I did the math on the time.

I'm like, I don't know if that works out. With payment and everything. Yeah. I hear that. Yeah. If you live in your parents' house. something maybe you never know though not with this housing market yeah we've had a good week here at the radcast yes um rob luna was on on tuesday financial wizard strategy wealth management

tells you where to put your money knows what he's talking about yep that's for sure uh rob was great enjoyed him we also recorded a uh a few episodes this week um really what really emotional episode that I'm really excited for people to hear a story. I'm going to leave it there, but more to come on that. And then we had a ton of fun with Casey Webb from Man versus Food. That was recorded this week. That'll be out in a few weeks. Hey, guys, who doesn't like watching people like munch down like massive amounts of food?

And Casey's so cool and just so down to earth. He was so easy to talk to and I don't know. I had some great stories. Yeah. And so don't miss that episode coming up. And the next week, Andy Paul, author of of sell without selling. Come in Tuesday.

We got lots of tips next week. Andy dropped the knowledge for how to sell in 2022 without really selling. That's magic, my friends. That's what we call it. Sponsored ads. There you go. Some kind of black wizardry going on and sell without selling. Sorcerity.

No, but Andy was cool. You check it out next Tuesday. Everywhere where you listen and watch, just like you're doing now. And yeah, we're always sitting here in lovely studio surrounded by our lovely sponsor. Merch, yes. And we have more coming. Yes. And they still have that 80s collection going on, which is fantastic.

Great for summer. The Electric America Rogue Yacht Hat, which we don't have yet. But stay tuned. If you're watching at home, I'm doing my. Vana White is modeling, yes, for us. And of course, as you all know, you get 20% off with the TV. discount code radcast 20 can use that automatically populates if you purchase the website still waiting on my rogue yacht hat it's coming yeah that's got some uh processing yeah but it's a great father's

i got you know fanny packs look i love a good fanny pack you know i love my fanny pat i like a good fanny pat on my wife hey there it is hey he went there i went there go likes it when i gave her a fanny pat there you go you know it's better than fanny pats You know? Marketing, advertising, and relationship news, ladies gentlemen. Hey, everything. Nothing is all. It's a Radcast, folks. Yeah. Radcast 20 at brandedbills.com.

These guys are great. Father's Day's coming up. Get a gift card. It's probably a little late since Father's Day Sunday. Right, right. But gift card's always a great option. Yes. And Radcast 20.

Go to the radcast.com. Click on sponsors. Click on branded bills. Takes you right in. Don't even have the end of the code. Yep, Radcast 20. Save 20% off. Drop them a little note on social media and tell them the Radcast sent you and do yourself a favor and get yourself a new hat because... It's hot out there, folks.

The whole country is like blanketed. Oh, it's awful. You need to get that SPF up and a hat on, you know, especially that rogue yacht hat. There you go. Don't be buying too many now because I want to get mine before they get sold out. Anyway, Radcast 20 branded bills, official merchandise. sponsor of the radcast, brand of bills, brand of bills.com. There you go.

Got a few social holidays to talk about. Yeah, the happy national eat your veggies day today. I'm not going to not celebrate that. You're not a veggies guy? I like veggies, but being Friday, Friday's kind of a, I don't feel bad eating like shit day, you know, like pizza, french fries. But French fries count. I don't eat French fries on a Tuesday.

Like, because it's like something like, guilt. Like I'm like, it's a Tuesday. And it's not because I'm eating like, you know, hundreds of vegetables either. But it's just like, you know, it feels like a spurt. I just like eat what I want. Yeah. Just don't want a lot of it. Yeah. It means that to run harder. There you go. Right. Go to another hot yoga class. I know. But eat your veggies day today. Get out there and grill some, you know, on the hot fire. So will you be celebrating National Sushi Day tomorrow? That one is more likely. Okay. God, I love sushi. I do too. Making me. hungry.

National sushi. Because you know what I'm going to do more than anything on Saturday? Day 18th. I'm going to splurge. There you go. National Splurge Day. Spurge Day. Treat yourself.

I'm going to treat myself. I'm going to splurge myself. Snitch. Nick, I'm splurging on Saturday. Go for it. Go for it. And as we mentioned, it's also International Drone Safety Day. So you've got a little sneak peek of that.

Yeah, triple three and one. Sushi Day, Spurge Day, and... Drone Safety Day. And if you're smart, you'll go splurge at bradobills. com. There you go. Double drop right there. Go get yourself a hat. June 19th.

This always throws me off when I see the day. Juneteenth. It's something like a mind screw that's like, I don't know. It just looks funny. I don't know what it is. Like Juneeteenth. I'm always afraid I'm going to mispronounce it because I never do that with anything. Never.

No, you have perfect pronunciation all the time. Yeah, all the time. But more importantly, it is Father's Day. Father's Day. Yes. It's our day. you on Father's Day? So I get to splurge myself on Saturday

and it's Father's Day on Sunday. Look at you. You got a great weekend lined up. You'd meet the lake? I'm going to text Nicole and just tell her that this is my weekend. This is my weekend. It's Father's Day weekend.

Get some sushi. You'll be great. Exactly. It'll be great. Yeah. She'll feed it to me. Some sushi, right? You know.

Perfect. There we go. That's splurging. June 21st is the first day of summer. Longest day of the year. Yes. Fun fact. And it's international yoga day.

I will not be celebrating that. I'll be celebrating that one. You can do hot yoga just by doing it outside. This is true. Celebrate it next door with our great partner, Soul Yoga. The best. Yeah, if you're in Greenville, go check out Soul Yoga. They're great.

On national. So, international, not national. I think they've got some special classes going on, too, that day. Oh, very nice. Little Bertie told me. The 22nd. National Onion Ring Day. You know what?

I don't like raw onions, but I love some onion rings. I'm the same way. I can't stand them, but I'll put down an onion ring. Catch up? No, I'm. I'm like a mustard or honey mustard girl. Read my lips. I don't like ketchup.

No. It's a weird thing about me. You got to have ketchup with an onion ring. Come on. Nick, ketchup, onion rings, yes, no. Nacho cheese. No ketchup.

No ketchup. Oh, my. My kid. Do like onion rings. What about ranch? Are you ranch or blue cheese? On wings? In general?

Probably ranch. Okay. But I like blue cheese. But ranch is probably, you know, more choice. Go to. The go-to. It's also National Chocolate of Clare Day. I don't think I've ever had a chocolate of clear.

I know what they are. I'm going to have to bring one and then. And we'll do a little unboxing. Ryan tries a chocolate declare for the first time. Chocolate clear. 22nd. I can do that. So four months.

It's like, I'm having a chocolate clear. It's so French. I had my Eclare today. So European. I'm fake smoking. I'll smack you with that, Claire. With my onion ring. Yeah.

And then June 23rd is National Pink Day. I like, I kind of have a little. Yeah. it's kind of reddish. Maybe we were pink in the office. Yeah, I do have some nice pink t-shirts. Pink's a good color. Pink goes with everything.

Yeah. So there's the social holidays you can't miss. Don't miss those folks. Do not miss them, especially Splurge Day and Father's Day. You know, we get you well ahead of the timeline. There you go. So with that,

trends in the Metaverse. Got to love it. There we go. Nicely done. Trends in the in the Metaverse coming up now. I've actually. seen this next one on TikTok. This is Chabani launches intergalactic

oat milk race on Roblox. You like oat milk? I do like oat milk. My dad makes his own oat milk. It's very extra. Makes his own? Yeah, it's a lot. How do you make oak? I'll explain after. Where do you milk an oat

from? But Chabani Gnianne... Grab hold of that oat. Stop that. I would say it's off topic, but it's so on topic, it's not even funny. Squeezing those oats. I have to get my sales girl voice back on.

Yes, please. Please get it back. Chobani, known for its Greek yogurt, has entered, I'm not looking at you, has entered the Metaverse with the Chobani oat milk cosmic race, the competition and promotion in support of its oat-based offerings. I will never think of oat milk the same way again. The virtual experience. which is being hosted on Roblox,

has users racing through a virtual galaxy delivering oat milk to planets. Those who finish are granted points and are eligible for inexperience rewards. Once a target goal of awarded points is reached, Chobani will donate $75,000 to Hunger Free America. This is fun. Yeah.

I mean, Roblox every week, you know? Every week. Like, it must be good to be Roblox. Getting that. Gen Z. Yeah, everyone's there. Target audience. Get them drinking that oat milk.

So wean them off the regular milk, you know. There you go. I mean. Do you like that milk? I do. I didn't know that I'd like it, but then I tried it. I'm like, all right, this is okay. Is it truly non-dairy?

Like, you know, all the bad stuff or, I'm not bothered by milk. Yeah. No, it's, it's non-dairy. Yeah. And it doesn't have nuts either, obviously, because it's oat milk. So it's nice people who have nut allergies and no soy. Yeah. Your dad makes it.

He does. No scratch. Milk on those oats. Milk and those oats in the backyard. Oh. Yeah, that's great. This comes to us from Marketing Brew, the Marketing Brew. MarketingBrew.com.

Yes, advertising students are working on Web 3. Even if the market isn't taking Web 3 too seriously. Yeah, advertising students are. Yes, they are. Web 3 concepts are the current idea dejeure. It feels like every brand is either. unveiling NFTs or looking for property in the Metaverse. In the past year, McDonald's has turned the McRib into an NFT,

Chipotle built a restaurant and Roblox and Miller Light debuted a bar and DeCentraland. I think we talked about all those. All these words. I said all the, so all these students are focused on Web 3. We'll see. I feel, you know, it's going to be something, but they got to get their hands around some regulation on all this stuff. So my board apes don't get walking out the back.

door, you know. For hundreds of thousands of dollars less than they're worth. Yeah. Yeah. That cage. Hopped off on a drone. Flew away. I need a zoo for those bored apes. There you go.

But it's true. I mean, they don't have any regulation. No, it's insane. And people are just stealing shit left and right. And they're losing millions. Yeah. Which is wild. But back to Fortnite again.

Timberland brings boot innovation to the Metaverse with Fortnite Island. This is also from Marketing Dive. Timberland is debuting the concept during Milan Design Week at its flagship orifici 11 store. Amazed I said that. Their visitors can check out physical prototypes of the boots and watch live gameplay and participate as a fifth meta boot is put together in Fortnite. Fortnite, I can't read. Hallelujah. This is fun because, again, it combines your virtual with actual purchasing, actually purchasing products.

I know. It's like Fortnite and Roblox back and forth here. It's hybrid. Like one way or the other. Yeah, and this just happened at Milan Design Week, which ended, like, the 12th, I think, this month. Yeah, it was earlier in June. Yeah. But I think it did end this week.

Do you like Tim's? Yeah, there are. I mean. They're so New York. No, I feel like I'm cool enough to wear Timberlins anymore or something. Like when I grew up, like, Timberlins weren't shit. But now, like, suddenly they were all over when I was up in New York, yeah. Yeah.

It's like, I don't know if I. I am also not cool enough to wear them. I mean, there's certain vibe, you know. Yes, yes. And I don't know that I have the vibe, you know. And when I see people wearing, that's cool. I think if you've ever golfed, I don't think you can wear Tim's. I think you're right.

I think you're right about that. Nick, you're a Timberland fan? You wearing those Timbs? I love them. Yeah? Yeah, but you, I think that Nick could get the vibe. See? I could see it.

The vibe. Got a vibe. The Timberland vibe. Yep. Check them out on the latest. video games. Yeah, Fortnite. There you go.

All right. We've talked about this a lot, but it keeps coming up on our radar. Victoria's Secret Happy Nation brand launches a Roblox hub to connect with Generation Alpha consumers online. Happy Nation, which is the sub-brand of Victoria's Secret, is collaborating with Roblox to create a virtual Happy Nation hub with three themed obstacle courses. Everyone will compete on three courses. nation will donate one pair of underwear up to 10,500 of unhees to everyone until July 31st.

Players can track their impact using the live counter displayed at the Brands Hub. You know, the fact that it's still tied to Victoria's Secret, you know, the undies and it's like completely throwing off still. Totally. Totally. You know, this whole brand isn't having to like undo their whole brand. It's like. With this. Yes. Inappropriate.

away all of the sex appeal. Yeah, exactly. Here we go. They're starting to get there, that's for sure. They're trying. With the Roblox Hub. I mean, it's good at a point where the whole, everything in Roblox is going to be branded. Like it is like, you got a Wendy's on the corner and have some virtual, you know, milk shake.

Put my Gucci's on. Yep, Nike's. I'm going to go hit up, get my Happy Nation undies on. Chipotle. Tim's. I still don't know how they're going to feed me in the Metaverse, you know, like. Yeah. Do you actually need food or is it just another NFT? Like it's your NFT kitchen.

Maybe. I think maybe this is when they're going to have like you're going to be hooked up to like something that's feeding your nutrients and you think you're eating it. It's like a hybrid, like the hybrid cars. You like go to like a little charging station. Yeah. That's what it's going to be. Exactly. We'll see.

Axe is now involved too. So you can smell good question mark in the metaverse. This is fun. Yeah. Axe and Fortnite to launch the Mistiverse. male grooming brand acts is hoping to catch the eye of the rapidly growing gaming community with the new activation in Fortnite, the immensely popular online video game. The Mistiverse, as the activation is being called, will be launched tomorrow in partnership with Buga, a leading Fortnite streamer.

This is great, all these little gamers. The Mistiverse. I think that's what it should have been called to begin with. It's great. Yeah, that's very smart. Very layered. This is, I mean, so there's a can, like if you've ever played Fortnite, You know, they've got all these health ups and power ups and ways to, like, you know, get your power back and, like, rejuvenate when you've been getting your ass kicked.

And they happen to do a lot. They happen to look like axe, spray cans. And so the brand caught onto this and is tapping into that, which I think is really smart. Very smart. It makes a lot of sense. And look, we want those kids smelling good because, you know, you know, you want a stinky, a stinky kids coming out of the video game. A little grimy gamers. Yeah, little grimy gamers.

They smell well. Back to you, I love it. It was Irish Spring. Irish Spring. And the pods. Taking a bath while you kept playing. There you go. Yeah.

So no stinky kids. Now you don't even need a bath. You just need Axe. That's right. The Mistiverse. I like it. Very nice. And that's it for our trends in the metaverse, I think.

It is. Trends in the Metaverse. Sour Patch Kids taps Twitch streamers for a flavor competition. I love some Sour Patch Kids. That's like one of my all-time favorite candies. I can see that. I don't know why. Just got that sour kick.

Sour sweet. Sour sweet gone. Bit sour, bit sweet on the inside. Just like that's what they call me. Twitch continues to boost creators and tie up with brands with its Sour Patch Kids integration. Along with activating around gaming, the campaign allows the candy brand to collect valuable first-party data. It's consumers enter a sweepstakes by voting in the contest and buying limited edition boxes. of the candy.

Campaign comes as the marketers continue to find new ways to connect with audiences and gaming and e-sports. You know, no one wants to be marketed to. All these brands have to find ways to leverage, borrowed interest from other places. And so it makes a lot of sense. And look, as long as I get some sour past kids, you're happy.

You're happy. I'm like yada, yada, yada. Where do I get the sour past kids? You'll eat them regardless of how they're being marketed, right? Yeah. Not to be confused with, what was the baseball cards? The pale kids. What were they?

Garbage pale kids. Oh, yeah, yeah, yeah. Yeah, yeah. Oh, my God. Not to be confused with those. If you're out there and you know what I'm talking about, then if you know, you know. The girls would get it, get it. Before your time.

Yes, yes, it is. Well, before your time. Yes. Did you know garbage pill kids, Nick? Does that mean that's not even registering? God, he's younger than I am. Yeah. One of our lovely content producers, Joel's in the room reminding us, we're closer to the same age, reminding us of the garage pill kids.

There you go. Garbage pill, not garage. It kind of looked like garbage pill kids too. You just sing words. I know. But they were awesome. They're like, is the weirdest combinations of stuff. Like, like mixed together.

Garbage pale kids? Yes. Yeah. Google it. Look it up. I am. Yes. Then we have Edgewell debuts Gen Z-focused skincare brand, Field Trip.

Dubbed Field Trip, the brand is unisex and features on-trend products with luxury formulations at affordable price points. All products are under $25 and are currently sold through Field Trip's DTC, which is direct-to-consumer and on Amazon. The direct-to-consumer beauty space has been on the rise lately as consumers recognize that they can buy their favorite products from a brand's website instead of big retailers like Ulta and Safeguble. Fora beauty conglomerates like Luriel and Estee Lauder have begun emphasizing a more DTC-focused strategy for their brands and new entrants continue to crop up. Get that Gen Z. Oh, yeah. What do you think about this? Are you, are you, Gen Z?

I think I'm, like, technically a zolennial. Like, I'm the end of a millennial and the beginning of Gen Z. Yeah. When I hang out with anybody and they're, like, late teens, I'm like, oh, God, I'm old. But, you know. What do you think of this, then? It's right? A little bit, right in your.

wheelhouse. Yeah, I like the direct-to-consumer. I think it's, you know, it's just easier and I prefer giving my money to, like, the company that I'm actually purchasing from as opposed to all of the in-between, you know, the middleman, if you will. Yep. Yep. Now are you going to be, are you picky on what you're going to use for the, your skin care is pretty personal. Yeah, I'm, I'm a total skincare snob. It's interesting how they, how they match you up. They're going to have like any AR-V-R stuff like your, you know, skin types and all that. All the products are clean as well, which is great. And, you know, sustainably made.

A, but that's very funny. Vegan cruelty-free. You don't need dirt on your face. You know what I'm saying? I can put a mud mask. There it is. You face mask guy? Oh, hell no.

Not for this glowing skin. Just that South Carolina humidity. That's what gets us to glow, right? It's just that sheen of the summer heat. There you go. But I think it's great. And I'm sure we'll have lots of, you know, TikTok partnerships as well with this. You know, a couple things here.

Like the D-to-C thing was like all the rage the last couple of years. It definitely grew with the pandemic. It's still alive and active, but it's still like, but it's looting a little bit of its sheen because the ad costs online have gone up. And it's been hard for the DDCs to stay in competition with Amazon and Walmart and some of the other players. Right. And so it's going to be interesting to see where this trend goes, whether, like,

startup companies like this can stay competitive. Right. You know, obviously, they've got a pretty big backing with some of the brands and stuff, so they can probably get there and kind of, you know, get through the early pains of growth. Do you think there's room for both kinds of models, or do you think that one will eventually beat out the other? I think there's room for now. because the reality is even Amazon has struggled with supply and demand with the supply chain. So there's stuff that you can't find there.

And what's happened is Amazon got too greedy and their costs have gone up. So a lot of these companies aren't putting their products on Amazon. Right. I mean, still a lot do. They're behemoth. Yeah, you can find almost anything. But that you're kind of seeing the battleground there between Amazon and the DTC stuff of who comes on, Who uses them?

Kind of the pendulum swinging the other way. Yeah. And I don't know. I think they're going to be both. There's room for both. Yeah. It's just really, I mean, Amazon just crunches the numbers so hard. And their shipping arrangements and everything else is so low.

It's just hard for the DDC companies to compete. So we'll see where it goes. You've got to have. But it helps when you have a differentiated product to kind of. And to target Gen Z, which is really we're seeing such a backlash against your big corporations with that generation. generation. I don't know. I think that that's interesting to me that they're targeting specifically that age bracket because that's how they're going to make their money.

Yep. So this number kind of didn't surprise me, but it's just, let me see these. It's shocking. YouTube reaches 1.5 billion users of shorts, the short form video that is rivaling TikTok. They said they reached 1.5 billion monthly logged in viewers of shorts. It's short form video feature that launched in late 2020. The focus on shorts is part of a broader trend in social media to challenge TikTok for the attention of viewers and creators. Everyone's trying to figure this out between Instagram and Facebook and, you know, between the algorithm with, which I think is our next article, actually.

Let's time both together. Facebook's like literally trying to change their algorithm to match the way. TikTok's is pretty scary. Like it's like you can watch like yeah one extra second of something and they start matching you with like I like I did look at some golf stuff and like suddenly like for the next three days like every other video was golf you know like they got that thing dialed in pretty tight. Well and like it takes about I don't know 20 minutes or so if when you first download the app for them to figure it out. Yeah. Because it took me forever to get on TikTok. So I was like everything I'm like my for you page sucked.

And a friend of mine was like sit down on your phone 20 minutes and within 20 minutes. and within 20 minutes, you'll be addicted. And that's exactly what happened. And I have not, like, my free you page is great. Well, it's kind of like if you're watching TV and it figured out exactly what you wanted to watch without, like, you know. It is. It really is.

And I guess in a way, what's funny is we have YouTube TV. And it does start to categorize certain things like programming that end the bar, thinking what you might watch, you know. And it's like, I'm watching Andy Griffith. They think I'll like Green Acres. I mean, it's like, you know. I love Greenmakers. I love Greenacres so much.

Like Family Feet, you must like the price is right. There you go. Peas in a pod. Yes. But it is. It's nuts. And then the people who I will always see who I don't follow, that's always interesting to me. But I can say this.

You know, we've tried the YouTube stuff to kind of break through. There's so many algorithms and different things. But like I don't get on, and I don't know if it's a younger generation, I don't watch YouTube shorts. I don't either. So, you know, Nick, you watch YouTube shorts regularly? I do, and I've been making some, but the thing is, you can only use 15 seconds of the audio. Oh, wow. Of the music.

Everybody else has, like, a minute or 30 seconds. Interesting. Huh. Okay. It really does feel like they're just trying to give, like, your big YouTubers a short form platform to keep it all within YouTube. Yeah. I don't really get the point of it. I mean, I get what they're trying to make the point of it.

But seeing how I feel like I'm in the middle of all this stuff, but I never get on it. I watch YouTube videos. Oh, yeah. I watch you good all the time. But tutorial stuff. I'm still more of the classical, like, if I'm looking out how to do something, I go watch a video. Right, right. How do I get this pickle jar open when it's been in a hot cabinet for 20 days?

How do I, you know, get away with, I'm kidding. Oh, no, no, strike that, strike that, strike that. Read my lips. No. I didn't hear anything. Yes, exactly. So we'll see. But everybody's trying to keep up with TikTok. Good luck. We'll see where that goes. But then there'll be something else coming along.

Oh, yeah, always. Amazon, back to our dear friends at Amazon, gets into AR shopping with the launch of a virtual try-on for shoes. This just happened today. Amazon is tapping into augmented reality in an attempt to appeal to sneakerheads shopping at site. The retailer this morning announced a new feature called Virtual Try-On for Shoes, so creative, that will allow, customers to visualize how a pair of new shoes will look on them from multiple angles using their mobile phones camera. Very practical. This makes sense to me.

I like this. Great for shoes. Yes. Buying shoes online is stressful. You know, like looking at them, getting all the angles. Yeah. Try it with an outfit. I know.

This makes sense. I wonder if they tapped into our friends at, oh, Allison, Frenchi. Yes. With camera. Camera IQ. Yep. Very call back. Hey, ding, ding.

I remember your e-call's not completely going to hell like I thought it was. You know. Nah. Nah. Hallelujah. There you go. No, this is cool. Practical virtual triads, you know?

It's like it makes sense. It's so great. I think you're seeing more and more of this. Yeah. And it just means I'm going to buy more and more shoes. Great. Never have too many. Damn it.

God, I love shoes. So much. There we have our news. There you go. News, trends, social holidays. Yeah. Oat milk jokes. All you oatmeal drinkers out there, you'll never think about it the same.

Nope. Especially if you watch the video. And we'll post Robert's recipe at some point. Yes. Cool. Sweet deal. We appreciate everybody out there. Happy Father's Day to all the fathers.

If you're listening before, shout out to Joel, our good friend here, and editor of the year. Couldn't do without you. Yeah. Hey, guys, you know where to find us the Radcast. com search for oat milk search for all the highlights from today you know where to get us i'm at ryan alfred on the platform for christina gossi we'll see you next time to listen to full episodes or to contact us visit us on the web at the radcast dot com or follow our host at ryan

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