Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News - June 3, 2022: Tamagotchi Children, Griller Time with Miller Light, and Pepsi Pepperoni!

Episode Date: June 3, 2022

Welcome back to another episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Christina Yasi talk about the ever expanding Metaverse, as well as Miller Lite and Pepsi's latest campaigns!Here are the biggest headlines in marketing and the metaverse!  Gucci  Opens Persistent Digital Space on Roblox South Korea to Invst $177 Million Directly In Metaverse Platforms Tamagotchi Kids: Could the Future of Parenthood be Having  Virtual Children in the Metaverse? American Girl Unveils Podcast Network Rooted in the Brand's Characters Miller Lite Fires Up the Grill with Beer-Infused Charcoal Pepsi Spins Cola-Infused Pepperoni Pizza in Latest "Better with Pepsi" push The 80's are Back - At least in Ad Design TikTok is Testing a 'Clear Mode' for a Distraction Free Scrolling Experience If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver_ If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey guys, what's up? Welcome to the latest edition of the Radcast. Here is the Radcast News. It's Friday, June 3rd, 2022. And welcome to our weekly marketing and news episode. I'm joined by the lovely Christina Yossi. Hello, hello. Back again.

Back again. I'm your host, Ryan Alford. Glad to have you today. Hope everyone, wherever, whenever, however you are, is fabulous. Yeah. And staying cool. It's heating up here. It has been sticky this week, hasn't it?

Sticky and hot. I got a black car with black everything, and it's like you get in and it's a sauna in here. I'm like, let me roll the windows down and get a fire hydrant out. Yep, there you go. There you go. Cracking egg and you could have that thing cooking in about 10 seconds on the dashboard. I bet. I bet.

Over easy. Anyway, it's been a good week. How's your week been? It's been good. It's been good. My insomnia has been bad. bad, but aside from that. Yeah, but it's great.

It's what good concealers for. No, it'll ever know. It's concealing. Right, exactly. Very concealing. Yeah, I've, I don't know. I've rarely had trouble sleeping. I've had it since high school.

And it's always worse this time of year. I don't know why, but I've had doctors, be like, yep, just have fun with it. So I read a lot. I mean, I'll stay up too late to them sometimes. Sure. But, like, once I'm ready to go sleep, generally, I can get there. Oh, it's 2 a.m. Cool.

I'll just be awake. But the few times it has happened, it is not a fun thing. Well, and my dad would kill me if he knew this. But the nice thing about living in an apartment is, like, I've gone down to my fitness center at, like, two, three in the morning and run on the treadmill for 30 minutes. Read my lips. No. Try to wear myself out. And then I'll go back up to bed.

At 2 a.m. Yeah, 2.3. Yeah. I mean, I got up at 5 a.m. to do workouts. You know, but I've usually had at least six or seven hours of sleep. Zombie running on the treadmill. Like, this is fine. Yeah.

This is fine. Yeah. No. Not at 2 a.m. This is not normal. Not normal behavior. No. I wouldn't recommend.

Yeah. So it's been a good week. I did see this. It was a late breaking. It didn't make the article. But I thought it was interesting. Heineken has developed a new bottle opener. Oh.

That it's called the closer. And when you open up a bottle, it's somehow, I guess maybe it's Bluetooth or something, it turns off your laptop. So all the apps, your work apps turn off. That's kind of nice. You can actually unplug a little bit. Unplug the closer. So it's called a closure. The appliance resembles a traditional bottle opener with Heineken branding.

It depicts use cases people feel overloaded with work demands and then quickly unplugged as snapping off. a Heineken bottle top simultaneously shutting down the laptop. Offline. It's kind of interesting. Yeah. I don't know how exactly it does that functionality. No idea. But you're right.

It's got to be Bluetooth. And it just like is a do not disturb setting, probably. I guess. Nick, you need one of those? The closer? Definitely. Go to buy one. I know.

They need one that like shut your phone down too. Like, you know, it's like, at least goes into like do not disturb mode. present yeah hey don't mess with the music keep the Bluetooth go on because my Bluetooth speakers play yeah leave the music alone yeah because you know it's probably playing oh no I'm turning on Nikki Nicky no money cash money yeah I'm universal oh sorry I thought I was more of a doja cat person myself

oh no that's a too new school you need old school you know Yes, yes. So it's been a good week. I hope everyone checked out the radcast on Tuesday. Yeah. Old Tracy. She's so cool. Tracy Doos came on. I thoroughly enjoyed that episode.

The Queen of Elixirs. I never get tired of saying that. It'd be never want to wear shoes again. I love my shoes. I'm glad everyone at work guys is keeping their shoes. Well, Nick has on flip-flops, but it'd get pretty stinky around here. Yeah, yeah. No shoes. It could. Certainly could. There'd be an aroma. No shoes. No shirt. No problem.

is my good friend who sings that song. Oh, Kenny. There you go. Kenny Desney. There you go. Testing the country music.

Yeah. I'm going to fail that every time. Yes. Next week, JJ, owner, founder of Ace of Spades, PR,

personal branding, and a magician. Oh. Ex musician. Jay was cool. He owns a PR company down in Miami, and really cool.

We talked a lot about personal branding, what it takes, the reality of it, and how it's not about the fake bullshit anymore. It's about thought leadership being out there, leveraging PR connection, all that stuff. Jay was great. So check that out on Tuesday. So if you hadn't listened to Tracy's, listen to her, all the reasons you need to be drinking more water. Yes.

Structured water. And the quality of your water. Quality of your water matters. Exactly. And next week, Jay, Jay, will get you pumped up on personal brain. and why you need to be doing it. So be on lookout for those. I thought Tracy was cool, though.

Yeah. Cool, cool, cool. So great. Any other news from the week to highlight? I think that we've got, I mean, Father's Days this month, and I think we've got a great gift option. Yes, we do. Branded Bills.

Yes, branded Bills. Branded Bills.com. Official merchandise sponsor of the Radcast. And we've ordered T-shirts, everyone. Yes, we've got some T-shirts coming in. So DM us. We're going to do us some contests. eventually keep saying that.

We've got to do them on our Instagram. Keep us accountable, right? But go to branded bills. They've got a Father's Day collection. Look, every dad likes hats. If they don't, they're not a true dad. Or they haven't tried branded bills. That's true.

That's the secret. So, yes, they've got a Father's Day collection. And you know what? If you're getting one for that father of yours, you've got two weeks, you've got plenty of time to order. Plenty of time. And use Radcast 20 for 20% off your entire purchase. enter Radcast 20 at checkout or go to our website

the radcast.com click on sponsors the sponsor list is growing click on branded bills branded bills and you click on the link there it will plug Radcast 20 in for you so anything you added your cards automatically deducted that 20% off so go check out our friends at the brand of bills.com for the father's day your dad wants a new hat let me tell you I love a new hat I'm a dad same you know I'm not a But I would love a new hat.

But thanks to me, my father is one. If you want to give Dad a Radcast hat, you can DM us that too. We'll give it to them. Dadcast hat. They're all the rage right now. So we do have a few social holidays. We've got some fun holidays, don't we? Yeah, no.

What's today? Today is Global Running Day, which I've celebrated at 3. I'm going to text my wife. She must be tired because she's been running through our mind all day. Oh, not bad. It's not good. It's not good, but it's not bad. It's a dad joke.

I get it. Are you a runner? Do you run? I run. Away from my problems. Yeah. Yes. That wasn't.

That was my life. I was projecting. No. I was projecting. But I'm tired. I'm like, yes, I run. But I'm not like a runner. A two to three mile guy.

Okay. Totally. Like, I'm a big dude like pounding on the knees. Yeah. with like 10 miles is a little much. I'm not a marathon person. Yeah, but I do like it because it, I feel like it burns the most calories,

the fastest for me, being a big guy. Sure. Versus, you know, like any of the other stuff. So I will, you know, do it a couple times a week. Totally, totally. You know, either outside or on the treadmill. Yeah. Nicole and I've been running a little bit around downtown

after work with the kids. Nice. You know. Yeah, global running day is today. Yeah. Which tomorrow, after you run today. Exactly. This is my favorite.

Feed your face with some donuts. On National Donut Day. Donut Day. Cannot go wrong. Donuts galore. Do you have a favorite donut? I do. It's called a sour cream donut.

That's my favorite. Oh, my God. Are you serious? I'm going to bring him into the office. I'm going to do it. Yes. That's my very favorite. Oh, they're so good.

It's also National Hug Your Cat Day, which I will be celebrating. My cat was off obviously. Part of what I haven't been in two. Man, that's a successful plumbing system. That's how it's supposed to work right there, people. Full flush, all the way down with the trickle in the tank. Yeah, yeah. No doubles.

No courtesy flushes here. We flush that cat right down. No. Well, hugging the cat. How do you hug a cat anyway? They don't want you to pet them. My cat's very snugly. He will run to the door when I get home.

and wants me to pick him up. And I just toss them over my shoulder. Well, that's unusual. A little buddy. He is very unusual. It's also a national old maid's day. You have some foreshadowing there. That's where you're headed.

Cat lady one day to Old Made the next. My dad has been doing that. You weren't self-aware enough to know when that light switch flips. Oh, man. It'll be one day of the next. Listen, I have enough cat t-shirts to know that it's coming. It's like I cannot have any more cat T-shirts. You are self-aware of the stigma with cat ladies, right?

Oh, yes. And yet you still live and breathe it. I lean into it. Okay. It's part of my personal branding. Okay. Hallelujah. But then we have...

You know the cat lady's stigma, right, Nick? Yeah. Well aware of it. Well aware. Do you date girls that are cat ladies? Not usually. I don't know who dodged what bullet with that one though. Yeah, I know, right?

Yeah. Yeah. But it's like being a single mom. It's like, oh, you don't like my cat? Guess not? guess there's no future here. Yeah. But everyone loves my cat.

Well, June 5th, I don't, someone send me a text because I'll forget about this by the time Sunday rolls around. National Bubbly day. Perfect day for mimosa's. Yes. And I mean, bubbly is just champagne, right? Champaign and Prosecco. Yeah. Any, any fizzy.

I don't think it's national, you know, bubbly personality day. Yeah. Yeah. I guess I was where I was going. I'm like. Spurs and water. misinterpreted these holidays. Sparkling water?

Yes. That's what it is. We got lots of food this month or this week. And then June 7th is National Chocolate Ice Cream Day. Nash is going to be so happy for that. It's really National Chocolate Ice Cream Day for him every day. He gets a scoop before bed almost every night. Rightfully so.

Yeah. On June 7th, I'll make sure that he gets it. And then I can't talk like it, but hopefully Nick will add some sound effects after the fact. National Donald Duck Day. It's like, I can't do it. I can't. I can't. I don't even go there.

We'll fix it in post. We'll fix it in post. Yeah. But two days ago, June 1st, would have been Marilyn Monroe's 96th birthday, which I think is interesting. I love Marilyn Monroe. Love her movies.

Iconic. Very. Yeah. Very attractive, too. Yeah. Beautiful woman. So tragic. I know.

Such a tragic way. Too young. Too young and D-Day. Yeah. Celebration. The 78th anniversary. Yes. So we've had multiple back-to-back kind of military and or reminder.

Patriotic. Patriotic. Yeah. So 78th anniversary. Man. Isn't that crazy? And I know it was way before our hour time. But still it's like the years are adding up.

That's still not that long ago, which is what's incredible. 78. So someone, I guess there's probably still. maybe a few living at participants. They'd be right around 100, but I'm sure there's a handful. Oh, yeah. Thank you for your service. Yes, unbelievable.

And hopefully aren't headed towards World War III. Maybe in the Metaverse. Yeah. Speaking of that. Segway. Segway. Trends in the Metaverse. You know, almost all marketing news this day is somewhat related to the Metaverse.

or NFTs it would appear. But this was pretty cool. And since you're such a fashion queen, I'm going to let you tee it up. Am I spiriting this one? Yeah, I mean, anything with Gucci in it. Of course, and it's Italian, like me. Gucci opens persistent digital space on Roblox.

They've got, they've have several already, but a virtual piazza called Gucci Town includes mini-game heights, a creative corner for creating art pieces, an exhibition space called Vault Plaza, a shop that sells digital Gucci items, and a power-up place. where community members can meet and interact.

Users can earn inexperienced currency called Gigi gems and purchase virtual items. It's a whole town. Hey, Gucci Town. It sounds like a song. Gucci Town. I think we should start a radcast rap song called Gucci Town. Oh, I'm too white for that.

You're welcome to try. Oh, you know, I don't know. I'm a ukulean. Yeah, right. But with Gucci Town, the luxury brand is looking to carve out a permanent space in Roblox that will evolve over time, demonstrating its commitment

to the concept of a metaverse. So I'm going to do a little education here. Persistent digital space means that it's living, breathing, and changes as you go. And not a pop-up. And not just like every time. So like non-persistent would be, I mean, you know, for anyone that played like Mario Brothers.

Every time you start Mario Brothers, it starts from the beginning and it's exactly the same. Persistent means it stays on, It's online. It evolves. It evolves so that theoretically if there's a bush in a persistent metaverse and someone trims it and you come on five hours later, it's still trimmed. Right. And it's not the same original bush from like starting. Yeah, it's how to stay relevant. Yes. So it's going to be persistent, which is going to be interesting to see how Gucci evolves in a persistent place. I'm going to be smacking you with my

Louis Vuitton in Gucci town. They're trying to converge the metaverse with the real world and digital experiences. Lots of luxury brands have done this with NFTs to generate income and more engagement with consumers. Yeah, I mean, think about these brands, even though some of this stuff's more expensive. Like the luxury brands, it can stay luxury but maybe be more attainable. So they open up their audience base, which makes sense. As long as it doesn't start to creep into brand affinity and the perception of luxury. if it becomes too attainable.

Yeah, yeah, yeah. And then you do have brands like, I know American Eagle Gap and Forever 21 have also ventured into Roblox. So it is interesting. You're going to have all these stuck-up avatars in Gucci Town, and I'll be hanging out at like, you know, Gap. You know, like, you know.

In a Republic. I'll be at Forever 21. H&M T shirts. Yeah. There you go. Yes. And like, man, look at her. She's going into Gucci.

town. Their Gucci, Gucci Fanny Pack. Yeah. She must be so loaded in the Metaverse. Oh my gosh. How many coins does she have? Oh my God.

Gigi. Gigi terms. Gigi gems. Yes. Gigi gems. I mean, put her Gigi gems in her Louvitan pairs. Cross branding. Hey, I like it.

Yeah. That's cool. South Korea is investing $177 million directly in Metaverse platforms. What? Hello. The government of South Korea has announced it will start investing in

Metaverse projects directly. More than $177 million will be invested to kickstart national jobs and companies in the field. That says they're Minister of Science and Information and Communication Technology. South Korea is one of the first countries to put funds into this field. That's an investment part of a new tech focus South Korea has included in its digital New Deal. Well, is that the New Deal? Right?

What was that? JFK, or not JFK or what president was the new deal. Is it Roosevelt? Is it Roosevelt? FDR. FDR. FDR. FDR.

I should have known that. I know that. That's an Annie. Can ask my 12 year old. He's done in history right now. A set of guidelines that the government is following to push citizens to transition to a fully digital society. I mean, you know, when you live a little eerie.

When you live in a smaller footprint of a country and all you have is North Korea above you, I'd want to get in that digital world as fast as possible too. It's like escapism. It really is so fascinating if their government is funding this. Yeah. As long as Kim Jong-un stays out of. It makes my skin crawl. Think about it.

You know, and I get it, I guess, but $177 million is a lot of money for South Korea. A lot of money for any government, but a lot of South Korea. Well, for your government to be, I mean, again, I can't. get past the fact that it's it's being taken so seriously you know i think people are starting to give up on the real world a little too quickly i agree you know i'm not there yet and then there's still hope we'll see what else we got oh this this might make me give up on the real world though hey i've got some personal opinions on this next one tomagashi kids could the future of parenthood be having virtual children in the metaverse?

Katrina Campbell, one of the UK's leading authorities on artificial intelligence, believes that within 50 years, technology will have advanced to such an extent that babies which exist in the metaverse are indistinct from those in the real world. Technology has come a long way since the 90s. Campbell says virtual children will look like you and will be able to play with you and you can cuddle them. They will be able to simulate emotional responses as well. well as speech, which will range from Googugauga to backchat as they grow older. This comes from The Guardian.

The Guardian.com. Interesting. I will say this. There's definitely a segment, and I'm not going to say who's to judge. I'm just saying it strikes me that certain people might should be focused on maybe some meta-children and not real children. Right, right. Because they can barely keep up with themselves.

So they should practice in the metaverse. I'll keep my political beliefs to myself on this one. Yeah. So it's not in politics. Mine's just an opinion of like the lack of parenting that I see going around. I'm like, Jesus. Like, you know, maybe they need to practice in the metaverse first. Simulation.

Simulation. I mean, you know. Like we do it like we do with the military. Yeah. Yeah. Practice your parenthood. See how bad it is? You don't need to have a little kid.

And we can simulate birth for men so they can know what it's like. Hey, there you go. Nick's, Dick's already sounded up for that. He's doing Lamont's classes in the members. Cats won't look so bad after that. You'll be like, I'll be a cat, dad. That's fine.

Lots of screaming on this one. Always. That would be me with giving birth. Oh, yes. Nick. Read my lips. No. I will say this.

This is interesting. It's a little scary. This sounds like Westworld, especially when they start talking about virtual children that are exactly like you. Yeah. Her creating. Babies which exist in the middle of art are indistinct from those in the real world. Within 50 years.

Yeah. Well, that's fair. I mean. Yeah. Only time we'll tell. The writing's kind of on the wall a bit for this as much as it's being thrown into it. But it's still like, I don't know. 50 years, I'd be an old geezer by then.

You'd be pretty old yourself there. I'm going to be a pretty sassy 70-year-old. Listen, listen to me. Do all that hot yoga. I'm going to be fine. Yes. My 3 a.m. runs. I know, hot yoga.

We are next door to us is a good partner, Soul Yoga, who it does hot yoga right next to us. And it's warm. It is a warm. It will get you going. So if you're in Greenwood, go check out Soul Yoga. Talk about calorie burning. Yeah. Plugging our partners here.

So moving on. moving out of our trends in the metaverse. American Girl is unveiling a podcast network rooted in the brand's characters. The network known only as AG will consist of ad-free shows touching on a range of themes and formats and launch with three original shows. American Girl 10-minute mysteries will be scripted and adapted from the brand's slate of published content. American Girl Fan Club and the Smart Girls Podcasts. will be nonfiction style and features a slate of guests and behind the scenes content. Content is produced with Jess Weiner and Cloud 10 meter. Cloud 10 media.

Got it. So. I'm so excited about this. I would have been all over this as a kid. Yeah. This makes a lot of sense to me. Currently, 62% of Americans have listened to a podcast and 79% aware of them. That's just like this one, folks.

Here we are. If you're listening, you are. are on the forefront and you need to tell others to listen. And like and subscribe. But this makes a lot of sense. Yeah. I mean, it's,

it's like people, the kids, kids are listening to audio anyway with music and different things. They have this brand affinity built in. American girls like the pop most pop, I don't know what's the eighth group? It's up there with, I know it's up there with Barbie because it was like four to seven,

four to eight or even old. Is it a little older than that? But I mean, no one plays with toys anymore. So I think it's really smart for them to keep their relevance and starting a podcast. So it says that children have also gotten into podcasts. Yeah. 48% of kids between 13 and 17 have listened to a podcast in 2020.

So it's probably higher than that now. Totally. It's where the stats from. Podcast listing is also higher than previous years at 32% for their demo of 8 to 12. And currently podcast advertising, is 8% of all digital audio spend and increased 68% year every year. I'll say this, speaking of that, we are accepting new sponsors. So if you were to be listening and you want to tap into our 150,000 downloads a month,

it would be a good time to plug that. Let's not forget that. It is worldwide. We're top 100 in seven countries. And we did hit back in the top 100 on Apple just this week. So. One million downloads. Let's not forget that.

One million. We did. We didn't even talk about that last week. That's just like how, you know, ingrained it's done. Right, right. Like one million downloads. So it's relevant.

And I think America Girl is on to something here. Yeah. Because, I mean, it will take for that audience, for that demo to kind of increase, the content has to bring it. Right.

You know, it's chicken to the egg. Well, why aren't more children listening? Because they haven't had podcasts for that demo. Right. So I think this will bring it along. I agree. Kind of paving the way.

Maybe we need a radcast, like, you know, for kids or something. I can spearhead that. I got you. I got you. Children's theater over here. We need to start them early, you know? Get them on the radcast bandwagon.

There we go. What's next here? Miller Light fires up the grill with beer-infused charcoal. Just in time for summer. Fired up. Miller Light beer coal is intended to flavor grilled foods with the taste of Miller Light. With four-pound bags available to purchase online at Millerlightbeercold.com for 1199 plus shipping. The It's Griller Time campaign is a play on It's Miller Time, the long-used

slogan of the beer. Beer coal is the latest taste-based initiative from the brewer following flavor drops that went on sale during March Madness. Similar to the drops, beer coal was released to coincide with Memorial Day. It acts as the unofficial marker of summer when beer sales tend to spike. I really like this. Makes a ton of sense. I love this. But you grill and you kind of cook with beer anyway. Great. You know, I thought the, the beer drops, the, uh, the flavors, the suckers were a little weird, but cool. Uh, this, it makes tons of sense. Right. Do you think it actually works? I have no idea, but I want to try it. And I'm, and I have, like, a traker, so I don't know. I have to figure out, I don't have a, a charcoal grill,

but I might have to buy, like, none of those, like, temporary ones. There are any charcoal grill people listening? Please sponsor us. This is great. This is great brand extension. Yeah. This is what you do when you have a brand you're trying to do something to extend your brand get more borrowed interest from certain holidays from certain interests from your tip you know look if you're a beer drinker you're probably a griller so this is the connecting the dots of the brand versus your target with the season versus the things that they do versus the time of year madness this is how you do brand extension marketing i'm going to give another clap for miller light and the miller light and then it's miller time it's griller time yeah i'm i love that i love a quippy remark alleluia

Agreed. What's next? Pepsi spends cola-infused pepperoni pizza and latest better with Pepsi push. This is pretty fun too. Lots of good crossover. I saw, I do interact and connected and share content back and forth with the CMO of Pepsi. And I saw him talk about this exact thing. It was Pepsi flavored pepperonies.

And they did it. They did a Pepsi. Pepsi-flavored pepperoni, which looked kind of interesting. Pepsi last week introduced a pizza topped with soda-infused pepperoni for its national pizza party day on May 20th. Pepsi is capitalizing on success from past efforts to associate its soda with favorite foods under the Better with Pepsi banner. The new push straws on data that shows 72% of national pizza chains serve Pepsi,

including pizza at Little Seasers, Papa Johns, and Papa Murphy's. It suggests about 9 and 10 people recommend Pepsi a long-sized pizza. Okay. So they have the data to back it up. Yeah. It's fun. It's cool. Yeah.

I mean, I thought it was. It can't be bad either, right? It's a good PR. I mean, no. It's probably like a sweeter. Exactly. It's a sweeter tasting. I bet you it's a sweeter tasting pepperoni.

Yeah. It's just limited supply. I was kind of hoping. And I think they used diet Pepsi, so it's not adding any calories to the, zero sugar. Pepperoni. There you go. Yep.

That's pretty good. You don't need any more calories to that pepperoni. Oof. With the pizza. I kind of love pizza. I might have a pizza. I might have some QT pizza for lunch. Can't go wrong.

That sounds too bad, does it, Nick? Not at all. I'm excited about this. You pick it up when I'm throwing down? Mm-hmm. Uh-huh. Yes, sir. What's up next?

The 80s are back, at least in ad design. So why the resurgence? Serif fonts and simple graphics could be a response to years of sans-serif startup. fonts in millennial pink. It could also be part of the broader nostalgia marketing trends that's happening as people cope with the issues of today. Everything is always better in the past, or so it seems.

Arafeli Gunnari, zoomer and founder of Gen Z's social media agency, The ZLink, loves the 80s editorial look so much. She made a TikTok about it. I got so many comments from people say that the design themselves made them want to buy the products and check them out.

She credits its popularity in part to the sense of nostalgia that's popular among Gen Z, and millennials, even if many weren't alive in the 80s. Yeah, I was alive in the 80s, and so I love the 80s. That's why I love Stranger Things, which I just started season four of last night. Pretty interesting. I did fall asleep, but back to not having a trouble.

It was no reflection of the show. It was more. It just started creeping closer to my snoozy time. That's a little phrase I never heard for. Yes, old snoozy time. Nick knew what I meant. Copyright trademark. Yes, exactly.

Hallelujah. that's what I say when I get the Stozy time. So Burger King changed their logo back to like their 80s thing. There's a lot of trends moving in this direction. And I agree. When I see stuff this in the 80s, I tend to want to buy it more. Which is interesting because I know my mom will see things. And she's like, oh, God, please know.

My mom's a little older than you are. But it's interesting where that generational dynamic is. Somebody's been telling me tape cassettes are Kelly back. No way. I'm like, geez, that's such a pain. Like, you know, because the sound. I can get behind LPs and get behind. I totally got the records thing with cassette tapes. Come on.

They said it just sounds so bad. It's good. I'm like, eh. I don't know about that. I listened to so many audio books on cassette tape when I was a kid because I was homeschool. Yeah. I don't know about that. But I do like the 80s look.

And I am starting to catch it in a lot of design stuff. Yeah. And I think that nostalgia and things like Stranger Things is going to bring that. So if you're thinking about a little brand change up, lean towards. Look back. Not forward. Yeah. Hey.

There you go. Finally today, TikTok is testing a clear mode for a distraction-free scrolling experience. So essentially, when you open the app and you start scrolling, you've got the comments and the hashtag or the caption gone. All the stuff's kind of out of your way and it's just the content. And a lot of people have requested that because sometimes it gets cut off some of the video anyway. You can't take screenshots and trying to say recipes. So it makes sense to me. me. It's going to, if you're a marketer, you've got to rethink then if people are scrolling a lot

without the hashtags, or not without the hashtags, but the caption. So if you know the caption probably isn't being seen, you might still need it for like, I'll call it the SEO value, i.e. you're still getting pushed up by the algorithm based on maybe some of those hashtags and content. But if you know that it's likely not being read, it might make you rethink the actual video. You might put more of the words on screen on the video, or just make sure that your message is being fully conveyed via the video itself and not be counting on. And I think most people are doing that anyway, because you can't really count on the caption being read, but I think on some level it deprioritizes it even more. There are some comedic accounts that I follow,

and I think that the caption is such a nice addition and makes it funnier. So I'm interested to see what like what your performers are going to do with you know with this option it truly puts another meaning on hashtag no caption needed verily verily uh so don't she i don't know allelelujah but yeah it's be interesting you know it's such an immersive platform yeah it it makes sense it'll be interesting how that test goes if it rolls out more universally permanently right we'll see but if you're on on tic-tok you need to get And if you aren't there, you need to call us because we can help you all the platform. Yeah.

So take care of you. Any final words there, Christina? No, I think I'm good. Nicholas. I'm going to go hug my cat. Well, I really thought that TikTok thing was interesting because now not only are they thinking about the caption, but they're going to be thinking about how to put it on the video. Yeah.

It's going to make you think about how to edit. Yeah. Probably give me more flexibility. Yeah. So we'll see. Well, hey, guys, you know where to find out more about us. Go check out Brandebills.com. Search for, not search for, but look for those Father's Day's hats.

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