Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, March 25, 2022: NFL In The Metaverse

Episode Date: March 25, 2022

Welcome to this week's episode of The Radcast! In this news episode, Host Ryan Alford and Co-Hosts Joe Hamric and Cristina Yasi discuss the Latest Trends in the Metaverse, Social Holidays, a new comedy series called “Up and Coming”, NFTs, and a recap of our previous guest, Mike Sancho and a brief intro on our upcoming guest , Heidi Cortez.Here are this week’s biggest marketing headlines:Why Pusha T And Arby's Tipped The Scale With A Diss Track Against McDonald's Filet-O-FishPepsi Enlists Silent TikTok Star Khaby Lame To Pour New Nitro ColaCoors Light Calms March Madness Stress With Beer-Flavored LollipopYou Can Now Make GIFs In Twitter’s iOS AppAn Official NFL Game Is Coming To Meta Quest And PSVRBumble Turns Honest DMs Into Clever Print AdsIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's a lot of money being thrown around at the stuff. That's all I know. Oh, God. And I do, again, I believe in the backbone of it. But the scarcity-driven, terrible art is just a no-for-me-dile. But I'm interested in how they blend the physical and digital, as they say. Sure. Here's what I can't figure out with a lot of this stuff.

Are people interested in it because they're interested in it? Are they interested in it because it's the talk of all the news? It's starting again. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast.

It's Friday, March 25th, 2022, somewhere in outer space, also known as the Radcast Studios for our weekly marketing and advertising news. Christina Gassie, Joe Hamrick. Excellent. Don't even need any help anymore. You know them both too. Wow. I'm impressed.

Here we are. Welcome. It is another world in this studio. It kind of is. Soundproof it is. Every guy walking. I'm like, oh yeah.

This is a part of my life. We're like in a human zoo. People are walking by like. Like a goldfish. I don't feel like you could blast off though at any time. Like, um, proportion.

Sink into the earth. You feel like you could blast off at the time maybe for the energy drinks. Yeah. Maybe not today. It's just time to get her mom. Trying to not blast off. Yeah. Hey.

Hey, hey, early, early and often. Here we go. Wow. Everyone had a good week. Yeah. Christina? I have. What's the most exciting thing on Christina's radar?

Come on. Anything exciting? I start rehearses for my next show. On Tuesday. Comedy? No, it's a soccer drama. A little soccer team. Sock drama.

A little sock drama. I dressed like a soccer mom today for the occasion. There you guys. Not really. But yeah. It's called the wolves. It's going to be at the warehouse theater. Nice.

I like it. Yeah. Did you get your tickets? Yeah, I was waiting on you to get mine for me. I have comps. I have comps. I will actually go. I will actually go to it.

I will actually go. Is it for kids? No. No. Not at all. I mean, it depends on how you raise your kids. I'm not clear to tell you. That's what I'd recommend.

Fair enough. That's what I'd recommend. I think there's some same sex action maybe going on in there? Oh, really? This is part of your character? No, actually. Not. Sorry.

To disappoint the fans. Oh, no. Dang it. Well, I'm not going to see it now. Joseph? Yeah. Most exciting thing that happened to me? Yeah.

Well, uh, let's see what stupid thing I have to say here. Yeah, well, you do have, you had some good releases. Let's talk about those. You and, you and Joey?

Yeah. So we put out another, uh, male carons for, uh, women's history month. Yeah. Big,

uh, situation for us, big deal there. Yeah. Uh, no, Karen can love it. Um,

um, um, Lil John follows us on TikTok. Yes. The girl that was the voice of Kim Possible, whose name is. Christy Ramana. Oh.

Yes. You guys are getting famous. Famous A-F shit, dude. A-F. Famous A-F. Yeah. Hey, I mean, people, what was the rapper again? Lil John?

Little John. I mean, have you? Little John doesn't just follow anybody, right? I think he only follows, like, 12 people. It's not a kind of hundreds, but he has like 750,000 followers or something. It's a pretty big deal.

The algorithm of TikTok. The cock is amazing. It is. It is. It is. Yeah. Yes. It is.

Yeah. So I, like I said, went to see my daughter in Atlanta and every third person came up to me. He was like, oh, bro. Is that what they sounded like? Is that what like every third person? Yeah. Like 17. One person.

15. So like every third person, two people came up to you? One person I said. Naga. And it was my daughter. Nagah. I got to. My mitching anymore.

Anyway. Anyway, so that's my stupid thing. That's good. Now you're not off the hook. Yeah. My. Most my least exciting was yesterday Which was about with food poisoning

And I wrestled that thing to the ground Yeah right to the toilet I think it won You got a sound effect I think No So long No fun But I came out on top

And here to talk about today So brave Other than that I had a really cool Like discussion around Up and Coming With a couple producers and potential NFT drop.

Sure. And for anyone that doesn't know, up and coming is a comedy series that we've filmed the pilot for that Joe and Christina both act in. Excellent. Main characters. Yeah.

Mark and Christina. Yep. Yeah. The only one that doesn't have my real name. And I don't know where they came up with Mark. Count yourself lucky, you know. I do every day. Yeah, every day.

Count your lucky stars right here. Yeah. So, yeah. Very interesting. interesting discussion. You know, as much as we kind of have fun around here with the NFT stuff, there is some real possibilities, especially like holding on to creative control and kind of self-monetization and stuff like that.

Sure. So, yeah, autonomy. And they've got a really huge community. They're really interested in having further discussions around the show, maybe being a centerpiece for the community. Does this mean multiple episodes? Yes, it would. So we'll see.

Unfortunately for you, the part of Christina's being recap. Did Sean not tell you about what happens in episode two? Copyright trademark my name. How would that work? Oh, you know. I don't know. I'd have to talk to.

I'd have to like sell my name back to you. Yeah. We could change it. So if you're out there listening, you want to follow along with the series. Up and Coming. That series on Instagram. You can see all the behind-the-scenes stuff.

We are going to start releasing some unseen footage here shortly. Uh-oh. So, yeah. And if you're a network out there and you want to just get on the distribution bandwagon, you know where to find us, too. Yeah. Yeah, I'd love to be on Peacock. I bet you would. What?

What? I don't. What? Huh? Nick, what did you say, baby? That's good. Good time. Very good.

Very good. So that was one of my best things of the week. That is very good. I do want people to go follow the series. So, hey, if you're listening, if you follow Mr. Dumbat last week, week. You can at least go follow. He's broken a hundred followers. Thank you all. It really is. It really is. It is. It is. It is exciting times. Marvelous. Mr. Marshall. Marshall. He's also in up and coming. He plays himself as well. You were there that day. Yeah. Yeah. Exciting.

Isn't it? The trailer is pretty funny, though. I'll have to show it to you after this. I think I've seen it. I haven't. So I would love to see it. You're not in it. It's pretty good.

We cut you out. Yes, go check that up-and-coming. Dot series. We had a good week on the radcast. Jason Pfeiffer was on Tuesday. If you haven't gone and check that out, the Mr. Change, Champion of Change.

And it's like, makes your mind go would. But he's the editor-in-chief at Entrepreneur magazine. So he can call himself whatever the hell he wants to. He can. But he's actually really cool dude. He did a really nice video review for coming on the show. He's been posting the content.

And it's been good. Everything you want to guest. I know, exactly. Like, we do all his content for people. And, like, it shows you it's less that, like, they don't, I really don't believe that they're choosing not to use it because they're not proud of it or they don't like it. Sure. That's how little people kind of understand social. media.

Like, oh, I can post us and it helps promote the show, which helps promote me. It's like, so if you're a guest

on the show, promote the show. That's how it works. Christina. You know? Hey, exactly. You two.

Yeah. I mean, the cat probably, he's got 100 followers. He does. Yeah. I should. Made famous by the Radcast.

Yeah. Yeah. Yeah. There you go. Yeah. Could he be the official mascot of the Radcast? Excellent. We have to ask Nick.

That's right? Take next job. Yeah. Take Nick's job. Yeah. He wouldn't be very good. Yeah, good luck listening, you know. Probably not.

Nick can do about a thousand things, so his job's safe. The, um, Heidi Cortez, Tuesday. She, uh, claim to fame. I'll just say this. She started several businesses now, very successful business woman, very cool. Um, we've become buddies on Instagram, just, you know, liking each other's content like you do. Sure.

Social buddies. But she's actually really cool chicks. started a women's clothing brand. She's doing really well with. But admittedly, and we discussed this on the show, her claim to fame came with the Howard Stern Show, like 15, 17 years ago. Sure.

She did bedtime stories on Howard Stern Show. So let your mind go there. Sure. She wasn't part of the whack pack, was she? I don't think it was technically that. They had Beetlejuice and all those other guys. Yeah. She's probably elevated a little bit above that.

Yeah, I think she was. She was on for like six months, I think. And then it kind of dwindled, I guess, though, that storyline or whatever. But she would come on and like to put, like, his listeners to sleep or something, like bedtime stories. Okay. Wow. Wow. So, anyway.

Like that an NFT. Yeah. But look, I gave her credit for, you know, back in the day before all social media and stuff is as big as it is now, leveraging that attention into future opportunities, which she did. So you can you check that out. Heidi Cortez next Tuesday on the radcast. And just a little show note on the radcast. Next week, we talked about last week. We had the host of The Bachelor, Jesse Palmer, was recorded last week.

His show will be coming out in three weeks. Next week, Torik El Mousa from Flip or Flop. Any of you house flipping shows. I actually know who that is. I do too. Wow. Torik will be on, we're recording Wednesday. That's exciting.

The first time I've ever heard that name said out loud. Right. Not to see it. Totally. That's not how I would have said it, but I would have been wrong. Yes. Torrick, cool guy. And we've been texting back and forth about show notes, and he's going to give us all your house flipping knowledge,

as well as all the dirt around flip or flop, I'm sure. Because it's just going off the air finally. Yeah, because they're not doing well. Oh, yeah, yeah, yeah. They divorced, I think. But they divorced, but they did three seasons after divorce. They've actually stayed very amicable, but I think maybe it's just run its course. He's doing a couple other shows, too.

Yeah. I've read something about maybe the last couple shows, like they weren't really very happy with each other or something like that. Maybe that's starting to shine through. Makes perfect sense. But I'm going to get his perspective on personal branding and how the shows impacted him. And then he's got some business ventures that our listeners might want to hear about to make some investment opportunities. Okay. Exciting.

Torik El Mousa coming in the coming weeks. We've got an exciting lineup. I've got some other names. I can't mention. just yet. We're talking a list, A list stars, people. A list stars. You can guess if you like. Michael Jordan. Maybe.

Okay. Maybe. Miley Cyrus. Oh. I'd like to talk to Miley. I would too. I'd be fun. Yeah. I can make that happen. Let's see. I'll have Marshall sliding to her DMs. Yeah. Yeah, exactly. Slide into the DMs. I haven't heard that in a while. I like that.

I'd like that. I'd be one of those. Slide. Yes. As always. the official merchandise sponsor of the show. Branded Bills, I'm wearing their hat today with our American, excuse me, our South Carolina flag, proudly displayed. I think that's, is that so hybrid?

It's the American flag in the shape of South Carolina. That's why I can. Very creative. Yes, hybrid. Hybrid. Our Radcast hats should be here in about two weeks, and they're going to be badass. We're going to do some giveaways,

but you need to go check out branded bills. Custom, anything you want, hoodie sweatshirts, t-shirts, t-shirts, hats, high-quality, whichever side of my logo is on, the branded bills logo on every one of them. It's not one of those logos you don't want. It's kind of like one of those fashionable signs, I feel like, you know, hey, high fashion. Will they put swear words on stuff? I think they'll do anything you want, yeah.

Custom. What do you think in there? Don't worry about it. Joseph. Don't worry about it. Don't worry about it. Yeah. Radical AF.

Christina Rose-Jossi merch that I'm going to have made. Cry. Right. Yes. Right. Get 20% off Radcast 20 is the code. Radcast 20. You can also go to our website where you can click on the logo under our sponsors.

It actually fills in the discount for you immediately, so I'm going to have to do it. Everything. I mean, how many is it going to get? Branded Bills, brandedbills.com official merchandise sponsor of the Radcast. I'm going to be doing some promos. You're going to see it on my social, especially when the hats get here. So look out for that. The designs are cool.

With that. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A redcast, social media holiday segments. Yeah. Excellent. Yes. Everyone's favorite segment.

They're unmoved to end that. We have one, two, three, four days today to talk about. We're ahead of the game, as always. Friday, Saturday, Sunday, Monday. March 25th, today is a light day. This is the fewest amount of social holidays in one day that I've seen. National Puppy Day was this week. We kind of missed that.

It kind of fell in the gap. But today is National Lobster Newberg Day. I've been waiting all year. I do like some Lobster Newburgh. Remember Pixie and Bill's head? Yeah, I don't really remember what's in it, though. Lobster and cream sauce. What's the difference between that and lobster Thermidor?

Yeah. You better just have two of those. The name. Yeah, sure. Newberg. Sure. Thermador. I don't know.

I don't know. But Lobster Newberg Day. It seems a little... It's like the second week of spring or first week of spring. It feels like a odd time of year. Newburgh seems like a... I don't know, wintery dish. I guess if you're up in Boston,

it's still 20 degrees or something. Yeah. I'm going to write a letter to somebody on that one. And today, you know, I'm going to say this, and I haven't read any of these books, and I know how popular they are, and I'm probably going to get some looks. Toykin reading day.

Tolkien. Oh, God. Oh, yeah. It's misspelled on my head here. Like, Lord of the Rings. Yes. I didn't read any of the Lord of the Rings books. I also have not read it.

Oh, my God. I can also tell you. No, no, no, this is the scream button. I've not seen the movies either. I have seen one or two of the movies, but I don't know. I didn't get into that shit. And I'm not like that guy's like, oh, I've never seen it. I've just never.

Yeah, I've heard of it. The movies are worth it. J.R. Toyken. Tolkien. R. Toykin. Tolkien. Tolkien.

Toes? Toastin. Token. Token. No, Tolkien. Okay. Okay. Got it.

He was best friends with C.S. Lewis. Yeah. A little bit of a... Religion mixed in with some wizardry. God. It's so exhausting. I didn't get into all that stuff. Yeah.

Yeah. It's tough. I never saw you the Matrix movies either. I've never seen those. I did like those. I did like those, but I'm not going to hold it over anyone. March 26th Saturday. Like other people I know.

March 26 That was good Earth hour On Saturday Is that if you say Earth hour day It's just Earth hour What does that mean?

What part of the Which hour? It's got to be like Earth Day thing But it's not Earth Day It's Earth hour Yeah I don't know

They don't tell you What hour It's gonna be tough To do that one Yeah Tricky Guess what This is my favorite

Day of the year Sure March 26 Make up your own Holiday Day. Okay, go. Joe Day. Well, I think that's, you're a spoiler alert.

I'm going to make it Riano Day, Ryan Day. That was my Spanish name with my, with Miss Barnaby. Remember her from East Side? I do, actually. And she called me Riano. Okay. What about Riannon? Like a Flewwood Maksom.

That was just my Spanish name for her. Rihano was Ryan, and even though it doesn't technically like translate. I don't think, but I don't know. I've never heard that before my entire life, so I don't know. I can't believe I remember her name. Would you remember her name? I never had her? Let's see if I can think of a teacher.

Yeah, me either. Miss, okay, I know this one, this is a little bit of story because Andy and my brother and I were in the mall and we may have been slightly intoxicated in a certain way. And Ms. Bradbury or Dunlap because she got divorced. We called her Miss Bradbury slash Dunlap. Walked up and Andy and I like dove into. clothing and just left my brother standing there like an asshole. He was just like, what's going on, guys?

It was great. Good story. Did not want to have that discussion, did you? There's Ms. Bradbury slash Dunlaps out there. Yeah. Thanks for teaching me on a type. Thank you. Thank you for that.

So make up your own holiday day. Anything you want, folks, on Saturday. I'm going to make it another Father's Day, maybe. Radcast Day. Ooh. Okay. Okay. Well, that's the obvious one.

Yes. Radcast Day, March 26. Nick, write that down. Make some calls. Also, it's National Nugget Day. I love Nuget. Of course it is. Nuget.

Yeah. Naga Nuget. It's a fun word to say. It is. It is a fun word to say. It's kind of fun. It doesn't look like you say it on the page like anything else. But as we could tell, I didn't do so well in reading.

Some of my flaws come out on the show with, uh, the, uh, the, uh, sometimes the only one of, you know, a thousand. You're doing fine. You're doing fine. National. Spinoche Day. I mean spinach. Okay. Some people say it like that, though, do they not?

I don't know. Spinage. Spinoge? Probably. Yeah. Okay. There you go. Okay. Yeah, sure. Well, I'm not going to eat any spinach. That's tomorrow. Saturday. National spinach. Spenish. Wow. You're in your head now.

Spinach day. Hey, I like this day. I've got my Nike's on today. Sure. Air Jordan ones, by the way. Nike AirMax Day Saturday. That's very, very corporate holiday. You think? They made up the run holiday day. That's an Instagram holiday. What do you got? I'm wearing on clouds.

Oh, I don't know what that is. It's a running shoe. Yeah, cool. Those are really cool. I love these. Oliver wears on clouds. They are. Oliver wears them.

That means they're cool. Very cool. I guess so. It's a wear a hat day on Saturday. You're ahead of the game. Yeah. Yeah. game. So on Saturday, instead of wearing a hat, we're going to make it branded Bills

We're going to make it branded bills wear a hat day. We love our sponsors here. Sure. And so wear a hat day. Go on brandibills.com. Use Radcast 20. Get you a new hat. You have no excuse. Why are you thinking about it? It's half season. Yes. Take care of your skin. Don't think about it. Just do it. Just do it. March 27th, Friday, Saturday, Sunday. Sunday is International Whiskey Day. Okay. I thought you're just going to say whisk. Whiskey day. That's an easy one to celebrate. Yeah. On a Sunday?

Sunday. Sunday. Sunday. Okay. Whiskey day. Drink some Jameson. It's also your day, Joe. I mean, like, really your day. National Joe Day.

Happy for you. What I didn't look up and was not provided by our notes producer. Sure. Is it a coffee thing or is it Joe's like the name? National Joe Day. No, it's your own damn day. What's your fucking name too? Yeah.

That's true. My first name is Joseph. Yeah, but I don't go by it every day. I know you don't. But you still deserve it. I do. I'm going to celebrate myself with National makeup, my own holiday. I'm going to be Father's Day again.

And on the National Joe Day. And you can celebrate with whiskey. Yes. This is working out great. On World Theater Day, if I'm not mistaken. Yes, it is National Theater Day on the 27th Sunday. It's a good one. What are you going to do to celebrate?

I'm going to act like I care. I'm going, oh, which is what I do in. Anyway, I'm going to see anything goes at the movie theater. Sutton Foster. It's a recording. It's the most theater-nerd-thing with a group of my theater friends. No. Yeah, I'm very excited.

I bought tickets a month ago. It's at the movie theater, but it's... It's at Hollywood 20. It's a recording of Sutton Foster when she did it on Broadway. Yeah. So, just will. off the cliff. If you're watching like the meter of the drop off, it just happened right there.

National Spanish Paia Day. Getting on to hotter topics. Oh, okay. All right. Oh, well, I like some Spanish paella. I like it. Is there another kind of paella? I don't know.

Probably not, right? No. It's purely Spanish. I think there's Greek. I think there is. They call some different. National Italian pizza day. I'm kidding.

I was like you're serious? No. National Scribble Day. Sunday. You sure it doesn't say Scrabble? A.k.A. Scribble. There's no way there. International Scribble.

It's like three A.K.A.s. National Scribble Day. A.k.a. Scribble Day. International Scribble Day. Well, all right. They could have just said International Scribble Day and covered all that. What's the difference between scribbling and doodling? Is it the same?

Scribling, I feel like, is more words than pictures. That's kind of where I was going. gonna go but I didn't want to be made fun of. When you're right, people don't make fun of me. Okay. The Joe Hammer story. Hallelujah. Monday, National Black Force Cake Day.

Pins and needles. Yeah. I do like Black Force Cake. I like it too. I like this day. I like something on a stick day. Oh, okay. The food stuff?

Monday. You know, it doesn't specify. Anything. So, as the speech. Spirit leads. Yeah. Respect your cat day. Hell yeah.

On Monday. Easy for you. Marvelous Mr. Marshall. We'll respect him on Monday. There you go. And only on Monday. Just Monday.

Yeah. And finally, on Monday is National Weed Appreciation Day. There you go. I could appreciate that. Smoking if you got him. Yeah. Nick. All right.

I see. Nick doesn't like to share it. Read my lips. No. So are people okay to come in high to work on Monday? Yeah, of course. Okay. Yeah, sure.

If they're appreciative. Yeah. Only if they are, okay. Fair enough. I'm pretty sure most of them do. I really don't want to curb the creative juices. Right. Yes.

There you have it. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A red cast, social media holiday, Yeah. Yeah. Yeah. Everyone loves it. Everyone. We love it some months. We can't even wait to get into trends in the metaverse. Yes. Did you clean that up? Did you? It wasn't as much like ball. It didn't like split in the end. Yeah. Yes. All right. Trends as or otherwise known as news. Sure. It's exciting. There's like seven articles.

It's growing on just the Metaverse. There's a lot. Everything that's talked about. So is anyone familiar with the Board Ape Yacht Club? The NFTs around the board Ates. Not until I got the show notes. I have heard of that. Well, they raised $450 million to build an NFT Metaverse.

450. The owner of three of the biggest NFT brands on the market has raised $450 million in funding at a $4 billion valuation. the company announced today. You raise the money and then you say it's worth $4 billion. I like that approach. The team behind Borey Yacht Club plans to use the money to build a media empire around NFT, starting with games and its own Metaverse project. Teams describes its Metaverse project called OtherSide.

Other side. Not bad. As a, I can't read that. Oh, my God. As a way to connect to the broader other metaphors. versus. We're just going to call it that. All right.

They hope to create an interpolarable world. Hey, I got it out. I don't know what that means. That is gamified and completely decentralized. It means you can just go from anywhere. We think the real ready player one experience will be player run. Okay. Happy for them.

I think there's a ready player two movie coming out, by the way. I don't know if there's any kind of. I probably sinking, sinking of stuff. Sinking. There's a lot of money's being thrown around with this stuff. That's all I know. Oh, God. So much money.

Again, I believe in the backbone of it. But the scarcity-driven terrible art is just a no-for-me-dileged. Yeah, very frivolous. But the technology of protecting your own creative assets and being on the blockchain, sign me up for. Sure. Yeah. I'm, I don't know. I wanted to say I'm never going to buy an NFT, but I can't say that for sure.

Right, right. You definitely already have one in your metal wallet. But comes a thing. I have, no, I do not. I wouldn't know where to buy it, how to buy it. I guess you use cryptocurrency. Yeah. My guess.

You do. Ether. Ether? In your metal wallet. Get some ether and... Yeah. Put her over your face. That's why they're so popular.

That's why, because you were ethered up. People were high. Yes. You know, board eight clubs and $450 million raised. I can't knock them because it's a lot of fucking money. But it's like, you know, good grief. We'll see where it all goes to people. If you're an everyday brand, I think you need to watch and learn,

but don't waste a lot of money just yet. Right. Fashion takes center stage in the metaverse at DeCentralands Metaverse Fashion Week. Oh, boy. Fashion Week. We had Fashion Week here in Greenville here recently. It's coming up. The Metaverse, not me knowing how to go to Greenville anymore,

just make it in the Metaverse. Yeah. You don't have to even look at all the fashions that Greenville has to offer. Oh, you know it. with Dillards. So featuring AI and robots, luxury wearables, physical goods, and immersive experience. More than 70 participating brands, artists, and designers are coming together to be part of Metaverse 2020, the Metaverse Fashion Week.

A milestone event in the global fashion industry. I need to help them with writing some of these press releases. Today, the intersection of fashion and technology has birthed a new revolution. Wow. we're birthing revolutions around here which blurs lines between physical and digital lives fashion is not only centered entered the metaverse but it has also established itself as one of the

pillars pillars of the ecosystem there you go words a lot of words fashion week look my kids get in Nike land and like put on tennis shoes and all this stuff okay it's there but

how do you translate the I don't know how, like, think about that for a second. You get in there and your fashion week and you're seeing stuff that's digitalized. Yeah. And I guess if you want to buy some digital goods for your avatar or something, okay. But I'm interested in how they blend the physical and digital, as they say. Sure. Like.

I think a lot of the clothing you see at a fashion week or like kind of your more haute couture pieces are so impractical. It's just as impractical as it would be for an avatar, but your avatar is actually going to wear it. So I think it's actually really cool. So you'd spend $1,000 on it. a Gucci purse for your avatar? If it was a purse, I'd probably buy it for myself, but if it was like an insane gown that I have no event to wear it to.

No, I don't mean physical. The metaverse version. I mean, like, look, if I had $1,000 is a lot I would do with it. But if I could throw it around, why not, you know? So you're saying that, I get what you're saying? You know what I mean? They have, like, chains on them and shit,

and like the dresses are like so... Right. If it's so impractical and I don't need a lifestyle where I'm going to the Met Gala, why wouldn't I just buy it for an avatar? there's a lot of moving parts in this yeah yeah yeah just like if you know if you think of art as something that's stagnant which I don't believe that it is I don't know I think it's interesting I think it's interesting that fashion is

trying to get ahead of it as opposed to just watching I think they're smart to get ahead of it yeah I just I here's what I can't figure out with a lot of this stuff are people interested in it because they're interested in it are they interested in it because it's the talk of all the news that's how I feel about wokeism sometimes But you know what I'm saying? Yeah, I mean, that sounds, I don't know if that sounds deep or not deep, but it's like, is it just the hype cycle?

Is it a trend or not? Yeah. You know, like, so I'm like, I'm into this because everybody else is into it and all my friends care. And at the end of the day, it doesn't matter because attention's attention. Right, right. Is it because people are truly wanting to dive in to the digital space? And I know the kids are. And I know that like my kids care about it.

So, again, I get that side of it, but it's like does a 28-year-old fashion model? really care about or does she only care about it because everyone else seemingly caring about it? I don't know. So here's only time we'll tell. A question. Does it turn into like 80s, late 80s and 90s baseball cards to where it's just so watered down that nobody gives a shit anymore?

Yeah, I don't know. That's the question. There's an NFT for fucking every. I told you I went to that Hornets game and they're like 20 NFTs for sale at halftime. Like, for what? Right. For that game? Why would you buy that? Right. I don't know. I guess what A lot of people said why 20 years ago

when I'd buy baseball cards or probably 30 years ago now. Like, why are you buying baseball cards? Right. I don't know. Yeah, I'm just a dominant kid. That's why. Exactly.

Estee Lauder is diving into the metaverse with free NFTs. Oh, there you go. That's the water. Yep. Entering the metaverse through the front door. Not the back door.

How many doors is this? There's a lot of doors to get into the metaverse. I'm over to check this press release. Yeah. Yeah. Oh, they're busting right through the front door. And just denouncing the back door for now. Well, it's a cleaner approach.

As the exclusive partner of the very first Metaverse fashion week, see, they're in the fashion week. The Cosmetic Tcience will convey its first NFT inspired by one of its iconic products. The brand's advanced night repair serum. It's a good product. Is it? It is. It's very expensive. And your avatar really needs it.

Absolutely. Circles around your ass. But that's what I mean. This is what's interesting. Estee Lauder has kind of become like an older, more mature woman's brand. And so I think it's just fascinating. They're like, oh, to stay hip, will. NFT it.

I have an empty skin care. Is it like an older lady's? It's mature. Yeah, more mature. Yeah, it's definitely, like I think of it as something that my, like my grandmother wore Estabater. where does I stay a lotter. Okay.

I think what the brands are trying to do, though it's not clear in some of these articles. Sure. It could be your reading, possibly. Yeah. Hey. Well, if you call me a little bit. Yeah, it's okay.

I took reading, I had a reading interventionist, I think. Maybe. Yeah. And then I married one. Well, Nicole was one when I married her. They were reading interventions, I think. Do you want to have a talk with her?

Yeah, I did. I was like this is everything I wish my first Reader's was but the Train to thought here Bridging the gap with physical and digital I think you go into there and you get NFTs and there's probably some real world applicable like Get the product

Because a lot of these NFTs are kind of like the digital token Like for your access to a physical good Almost like a digital coupon in a way I'm simplifying it Yeah And someone's listening that's going, oh,

that's not how it works, man. Dude, that's not how the technology works, bro. Bro. Yeah, I know how it works, but I'm simplifying it for those of us who read Tolkien.

I know how it works too. I just don't want to talk. I don't want to say anything. I'm just really like you say it. Yeah. But because like a lot of these car manufacturers are doing like these really rare releases where they only produce like 100 cars or something.

And they're doing NFTs as like a digital key. But in actual, actuality, it's just kind of like, your record that you get to buy it. It's your digital record. It's a key, but it's just a funky way of like saying,

almost like your title, because I can see a world where house titles, car titles, all of the important legal documents might live, not necessarily as NFTs, but on the blockchain, the record of that. It's a lot cleaner and a lot,

and you're the only one that owns it. Because right now, think about how fucking messy it is getting house titles work done. Like all this stuff, there are all these paper records that back in these drawers. and like car titles.

Yeah. It's surprising that they haven't, someone hasn't done that already, right? It's coming. It's coming. I think we should do it. All right, well. Nick?

Write it down. Write that down. Yeah, we got it. Qualcomm. Quallcom. Betts on the Metaverse where they knew $100 million investment fund.

Every one of these is hundreds of millions. That's the thing. They've set up $100 million to invest in virtual and a augmented reality technologies in a bid to help jump start the Metaverse. The wireless technology firm announced this initiative called the Snapdragon Metaverse Fund. Here's other funds.

An example is the $100 Qualcomm Ventures Artificial Intelligence Fund created in 2018. In other words, they're helping people grow the Metaverse with lots of money. So happy for them. Yeah. We need to get in on that fund, you know? Yeah. I'm in. Yeah.

fun you didn't on that fun D uh parentheses Qualcomm is what do they make now Chips Chips

Yeah Like chips to go to computers Sure I didn't think I was good They're partnered with Pringles Yeah And lay is

Free chose Yeah And they stack them together You know Yeah Pizza Sure Sour cream and onion

Pretty good I just feel I feel like For some reason Maybe I'm Confusing Qualcom with something

I feel like it's an older technology company. Am I confusing with something else? Coalas. They've been around for a while. Fuck, it is koalas. It is. It is. Because koalas have been around forever.

Damn it. There's so much money in this. You don't want to talk about it. No. I like this. A. Secret Sessile is launching a cannabis powered NFT collection. Smoke them if you got them.

What do you? How does that work? Cannabis powered? So here it is. California's original licensed private can. event producer is excited to announce the launch of the secret sesh, secret sesh. Get in on that SESH. NFT project in Metaverse Community.

Project gives holders digital and real world utility. Back to what we're talking about. And we'll be debuting 2,500 unique roles for the NFTs across platforms. Rolls like. Yeah. Roll them up. Roll them up? Yeah.

Does it say R-O-L-L or R-O-L-E? R-O-L-E. That would have been a good pun. It would have been a great pun. Right? Yeah, absolutely. Missed an opportunity there. Yes.

They've partnered with cannabis brands and retailers across the country to offer special discounts to owners of these NFTs. So you own the NFT, you get a discount on all your weed. On your weeds. Yeah. National weed day on Sunday. So I own a all coming together. A weed stock. You did?

Yeah. Yeah. I did shit. The bed's so hard. So fucking bad. Like. Yeah, I think it's worth a fifth of what it was worth when I bought it. Wow.

So. Cool. Congratulations. Thanks canopy growth. Yeah, all right. You still own it? Yeah, what am I going to do with it now? It was fucking useless.

Is it zero? No. Like 10 cents or something? No, it's still at like six bucks. Okay. But I bought it like 33. Yikes. So it went like it went up for like a week.

It went like way up. And I was like, oh shit. And then the next day. Yeah. Mir, mirror, mirror. Yeah. Is that Marshall? Yeah.

Excellent. Another brand in our moving off the metaverse notes, somehow it tells me I think we'll come back around to it. But the larger news categories. Sure. Why Pusha Tea and Arby's tips at the scale with a disc track against McDonald's Falaio Fish? This has kept me up at night. Yes. Are you okay?

Yeah, I'm okay. I'm hanging in there. Okay. You look terrible. Yeah. Food poisoning. On Monday, the rapper released a biting rap. titled spicy fish dis.

Ooh. Like spicy fish, D. Yeah. Like that? Like that? D's how it went. Spicy.

Spicy fish D's. Which takes aim at McDonald's, uh, fish. Filo fish. Fish or filet. The track is part of a longstanding partnership with Arby's time for release of the brand.

Spicy fish sandwich limited time offer. Mm. That's not. for you today. You should go get one right now. Yeah. It's really making me feel great. Extra tartar sauce.

Oh, God. Thank you, Joe. With it. Now, I have food poisoning by association. Yeah. Osmosis. Yes, yes. The, uh, it's no point now.

I don't like flay of fish anyway. It's all right. I mean, I don't know why you would necessarily order it unless you were Catholic on a Friday or whatever it is. Sure, sure. Right? Yeah, for Lent. But when you're on top, you know, you get, you get, you get, you get, Look, this is the second week in row.

Last week it was the ice cream and jack in the box. Yeah. Now Arby's got rappers dissing on McDonald's flay a fish. Hey, it's free marketing for them. Who are they going to get to clap back as the teens say? I don't think McDonald's normally does. Do the teens still say that? I don't think so.

McDonald's takes the high road as the leader, category leader. Yeah, as the most successful fast food chain. They sell more happy meals than any of these other companies sold total. Right, right. That's probably because you can eat five meals McDonald's for the price of one meal at Arby's. Yeah. That's a little different value equation.

Yeah. I was just going to say that shit is expensive. But yes, you're correct also. Thanks, Arby's. Mike's hard lemonade. They've got the meat. So that article is brought to you

by adweek, adweek.com. Go check them out. This comes to us from Marketing Dive. Pepsi and list silent TikTok star. Silent TikTok star. Interesting. I didn't know such things. Is this?

K. Be lame? Yeah, I don't know how to say that. to pour into new nitro cola. Have you seen that new nitro cola? Yeah. We got to start getting some of these products in here. I know. They need to get on it.

Nitro cola? Write that down. Fish sandwich. Pepsi frequently enlist Hollywood talent for ad campaigns have aimed to create a stronger cultural connection with consumers. With a smoother way to soda, the beverage marketers sites turn. Instead, towards the content creator space,

and particularly Tick-Tock. Smart. That's the guy that, like, does that shit. Yeah, yeah, yeah. Is it completely silent? No music, no nothing? I don't.

He stitches, mostly. So, like, if there's sound on the stitch that he's doing. Like, he started, like, somebody would do it, like, a life hack, whether it was stupid or whatever. And he would do it, like, the easy way and just be like, I have no idea how to pronounce that guy's name, by the way. No, either. Lame?

K-B. Looks like K-B. He's from K-H-A-B. Somewhere in Africa. Yeah. Yeah. So that could be pronounced in multiple ways, I would think.

Lame is the fastest growing global account on TikTok, according to Pepsi, and the most followed male creator on the platform. That's impressive. I wonder, whatever,

Addison Ray or whatever, maybe is the most followed? Or, yes. Probably. Says, what was that? Is that?

His focus on mocking life hacks or how-to videos that he deems counterintuitive. nailed it. Nailed it. They should probably have a pronunciation on there. That would be nice. Thanks a lot.

Yep. But hey, in all serious, this TikTok's blowing up. I give Pepsi credit for being on there and turning away from just the everyday stars and turning towards TikTok influencers. Yeah. So I don't know how the hell nitro cola is going to be. I'm kind of curious to taste it a little bit. Nitro coffee is really good.

I was just saying nitro coal brew is pretty good. Yeah. Nitro cola. Lots of smoothness. Just in time for summer. It's going to taste like a big fizz in your mouth. Like, you know. I would, maybe the, maybe the opposite.

Yeah. I don't know. I know a lot of beer, like beer, some beers when you run them on tap, they have to have nitrogen too. Yeah. Like Guinness and stuff. Coors Light calms March Madness Stress with beer flavored lollipops. Oh. Finally.

That sounds really gross. The sale of beer spikes approximately 19% during the college basketball tournament. It suggests brands like Coors Light can capitalize on the uptick around March Madness. 90% of fans plan on visiting or consider visiting a bar or restaurant to catch a game this month. So they're launching beer-flavored pot. Why, though? Just the flavor? There's no alcohol?

I didn't say. It's a pretty important part of beer. Right. Like in I don't get it Right It's also refreshing Like part of why you want a beer is Because it's you know

I wonder if it's sugar in it Or if it's just like like sugar And then the beer flavor I don't know I mean this beer tastes That great that we need lollipops I don't know To some people maybe

You know there's a fully non-carb beer now Did we talk about this? But like next Yeah Zero carb I drink it You switch from Ultra? Yeah Full switch from Ultra

98%. That's kind of a big deal. Because you're on that ultra I know. But ultra's still like 2.8 carbs per beer. Yeah. I'm having like a big Saturday. That's 35, 40 carbs versus none.

Zero. You know? Vodka soda water does this. I'll do that too. Yeah. But that can get sideways quick. That is, I have noticed that, yes. In the sun.

That's on vacation. For lunch, you don't want to have. You want to go and start with some beers? Yeah. We'll start the vodka's later on. Yeah, a little later on in the evening. That's a good approach. Drinking those all day and sun.

Sideways is definitely the right word for it. It feels great like the first couple hours. Yeah. And then four o'clock rolls around and you're like, I don't know. Or the opposite and just making a total ass of yourself. Yeah. Get loud. Like you're being loud for no reason.

I love you. This is the greatest trip ever. Best day in my life. Best day of my life. I love this saying. Somebody get a pizza. Who ordered the pizza? Oh, yes.

You can now make GIFs on Twitter's iOS app. Sure. You've been waiting for this. Exciting. You wanted to make a GIF or GIF on how you pronounce it. Well, we've had this conversation before. From our iOS camera while using a Twitter app, today's your lucky day. Just today.

Twitter announced that now we can do just that. you pose a new tweet on iOS Click the camera button Then you can have the option Choose between a photo, a video Or an animated GIF GIF GIF. I think that's a

Change to that Sure So you've been waiting for this feature? Honestly like this is the best day of my life Best day of my life How many of my life? How many of my life? How many of us have you had?

Eight. Yes on time. An official NFL game is coming to the MetaQuest and PSVR. They're stepping into virtual reality with the announcement of a new official VR game. Real NFL. Yep. Simulation gaming title that we released on MetaQuest and PlayStation VR.

We've got to get in there and tackle somebody, I guess, while you get your goggles on. We have one of those collecting dust at my house, so maybe that'll jumpstart. Is it like the Facebook one? It's the PS PlayStation Whatever PSVR Yeah No one used it

No have you tried it Yeah Was it gonna get Yeah There's not a lot There's not a lot of There's not a lot of games for it And my son wanted it

For Christmas one year And he wasn't getting anything else big So he got it And now it just sits there Like a sad reminder Of my lonely existence Finally today And I like this one

I did like this Sorry I did like this Bumble Turns honest DMs into clever print ads This is clever Bumble is continuing its efforts to challenge their traditional rules of dating with an all-too-relatable print campaign. So they're taking DMs that are pretty funny and putting them as print ads. As you can imagine where that goes.

Dating apps are a wild world. They really are. We're actually talking to a company that I can't name that's launching a national dating app. Chef Waird. Yeah. Is that it? That's close. A little starfish tuna.

The is actually, I can't name them, but they're where you can tie background checks. And I think we may have talked about this. Yeah. Tinder. You can do STD and background checks like within the platform. It's not Tinder. Right. It's a platform where everything's kind of baked in.

It sounds smart to me. But, you know. I'm just throwing up food brands. I wish it was Chef Waird. That'd be amazing. Brought to you by Chef Berr-R-D. Tinder bought. Rutting you by chef-weared.

Just a bunch of old dudes with beards and pizza on their face and shit. Chef hats. I do like Bumble's marketing, though. It's pretty clever. I mean, you got all this conversation going on. Get all this UGC content out there. Like,

freaking use it. It's beautiful. Absolutely. Lovely. I'll have to check it out. I have no idea. Be like Christina's. And Bumble has.

Your DMs are going to be on that campaign. Oh, boy. I've been on Bumble in years. Years. Hours. That's it. It's a long-ass time. You up?

No, boy. No, I don't get those. How is Bubble different from Tinder? The girl messages first. So, like, men cannot. You can't send, if you're a guy, you can't send a message until she messages you first. And then you only have, they have to respond within 24 hours. Hallelujah.

Or what? You get electrocuted or something? No, you unmatch. It'll automatically unmatch you. It's really confusing. Yeah, it's very confusing. It's a small town because all the same people are on all the same apps. Oh, yeah.

Yeah. Yeah. Small towns. No good. Up and coming. Yeah. Lots of opportunities on bubble. Lots of opportunities here.

Tagline. Any final words? Gentle man. Gentle woman. Chef where are D? Liminal. Liminal. Okay.

All right. You just took it literally. Final word. That's what you did last week. Okay. Fine. Fine. Whatever.

Fine. I guess it's mine. A four letter F word. Very good. You know, Where to find us, the radcast.com. Search for today's content. Search for Bumble and NFTs.

You'll find like 37 articles a week on NFD. Chef Boyardee. Hashtag. Hashtag. Chef Boyardy. Go follow Marvelous Mr. Marshall. Joe Jolene on all the platforms. And Joe H. Comedy.

J.H. Comedy on TikTok. Lil John doesn't follow me specifically, but. Not yet. Not yet. Yet. I've got one verified follower. There we go. Real support.

Hey, hey, I'm with you. Hey. You know where to find us. I'm at Ryan Alford on all the platforms. Up andcoming. Dot series. See these two guys. Be clips coming this week.

Go follow it. It's hilarious. It's going to be fun. We're taking it places, folks. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at the radcast.com or follow our host at Ryan Alford on Instagram.

Thanks for tuning in.