Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, May 13, 2022: R.I.P iPod
Episode Date: May 13, 2022Welcome to this week's episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Christina Yasi talk about Apple’s announcement that they will discontinue the iPod Touch, Tom Brady ...is expected to make $375M over 10 years for joining Fox Sports as its lead NFL analyst after he retires, Social Holidays and a recap about our previous guest, Mark “The Deal Maker” Evans and a brief introduction on our upcoming guest, Alvin Johnson.Here are this week’s biggest metaverse and marketing headlines:Introducing The World's First 24-Hour Metaverse Festival (And Everyone's Invited!)NASA Partners With Epic Games To Create A Martian Metaverse SimulationReal Madrid Metaverse Offers Virtual Stadium And Real Time Translation ToolsMaterial Girl In The Metaverse: Madonna And Beeple Team Up On An NFT TriptychKraft Heinz Wants To Solve Its Supply Chain Problems — In The MetaverseSneaker Supremacy: Nike And Adidas Battle For Brand LoveDoritos Hosts Virtual Concert From The Upside Down For “Stranger Things”Taco Bell Asks Diners To Swap Out Mundane Meals Via Tiktok Dance ChallengeAirbnb’s Huge Summer Update Preps For A New Era Of TravelNetflix Could Launch Streaming With Ads Even Sooner Than We ExpectedIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Discussion (0)
You know, everybody had it.
Oh, nice iPhone.
Oh, it's an iPod Touch.
It's an iPod Touch.
You know, the TV always had 500 cases next to it.
Your car has CD cases everywhere.
And I would like that much jumps on your car in.
Oh, yeah.
Oh, yeah.
You know, it is like, this seems like a reasonable application.
I agree.
Okay.
You can't simulate Mars in the real world.
Right.
So you go to the Metaverse and you can simulate Mars and simulate, like, the activity based on the day that you have practical use.
Look at that.
Hardest pride of ending is starting again.
You're listening to the Radcast.
If it's radical, we cover it.
Here's your host, Ryan Alford.
Hey guys, what's up?
Welcome to the latest edition of the Radcast.
It's Friday.
The 13th, May.
13th of 2022.
Our weekly marketing and advertising news episode,
I'm joined by the lovely Christina Gassie.
What's up, Pratern?
Ever present.
always here. I do love Friday the 13th.
Yeah. We used to have a sound effect,
but, you know, it kind of got
buried amongst the sound effects.
It's probably one of these buttons, and I'm not sure which one of it is
anymore. Don't want to risk it. No, we won't risk it.
But, yeah, Friday the 13th. Did you watch the movies
growing up? I didn't. No. I can do
horror in very limited genres. I love
the id movies, though. It's horror gen's so
crappy now. I know. It's like,
oh, you know, like. Very
A trope.
Yes.
Yes.
Yes.
But happy Friday the 13th.
Yes.
Been a good week?
Stay safe out there.
It has been.
It has been.
It has been.
Aside from my allergies.
But.
Man.
Man.
Coming on thick.
Layed and on thick.
No, my voice is so much lower this week.
Yeah.
I'm just.
Sniffle City.
Oh, yeah.
So we did have a burial this week by Apple.
Yes, you did.
They discontinued the last iPod.
The iPod touch.
It's the end of an era.
Which is the, you know, the wish I had at iPhone.
Exactly.
You know, everybody had it.
Oh, nice iPhone.
Oh, it's an iPod touch.
When I was.
You know, the shame what you get like, no, it's not an iPhone.
I always wanted when I was a kid, I wanted my phone and my iPod separate because if I got in trouble, I would only have one taken away and never both.
Because that was a common punishment in my household.
Give me your iPod.
Give me your iPod.
Give me your iPod touch.
Yep, for a week.
So it's being, I will say this, it's an iconic device.
Yeah.
If you think about through the years, all the variations, the number of songs,
the inability to have Napster put stuff on there when you start to actually have to buy music.
Like, you know, it's like a positive and negative, you know.
When I was in college, Napster and all that had just come out like an MP3 player started coming out and it was like the greatest thing ever.
And I'll plead ignorance.
Obviously, I'm smart enough now to know.
the artists were getting ripped off.
Like, and I don't know why you're, I was ignorant not to kind of get that when I was 19 at first.
You're just like, oh, we get access to this music.
Right, right.
But like, Navis for downloading any song you want and throwing it on your iPod, I was like, this is heaven.
We've had CDs.
I was like the first guy to like throw away every CD and DVD.
Physical media was gone out of the offered house faster than any of their house.
As soon as it could be digital, I nixnaid every physical CD and DVD.
Were you happier?
Did you feel better?
I felt lighter than...
You know, the TV always had 500 cases next to it.
Your car has CD cases everywhere.
And I would like that much junk is on your car anymore.
Oh, yeah.
Oh, yeah.
So, uh, death...
I still have some CDs in my life.
To the iPod.
It was definitely a game changer in its day.
And, you know, I thought this was interesting as we, you know, build up.
These are not necessarily marketing points, but I, hard to ignore $375 million, anything.
thing.
Tom Brady, who's already hurting for money, good looks.
Poor guy.
General success, just a lack of success in general.
He's signed a 10-year, $375 million contract with Fox Sports to be an analyst when or if he retires.
Right.
I mean, I think he's a robot.
He might ever retire.
Does, yeah, doesn't this like make him unretired officially?
Yeah, he's completely unretired, retired football player.
Ah, that's it.
So he can start getting that pension.
He needs it.
It's ridiculous.
He really needs that check.
That's going like straight to his Butler, you know.
Exactly.
This is his NFL pension.
He's just going to donate it.
He's going to sign that over.
Like, Stefan, you know, whatever his name.
He's helper.
What about she's like Dale?
Dale, Roger.
Butler, Dale.
You know, his helpers.
Signs his pension over.
Insane.
As an analyst.
So, 375 million over 10 years.
He's going to be good at, though.
Touchdown.
He's going to be great.
He's good on camera.
He's speaking.
well, you know, if Tony Romo, who actually is pretty good at it, he's a little annoying kind of, like, calling plays.
But, like, he'll do well.
Yeah.
And he's got a big enough following.
And, I mean, it's a smart call.
It's still 37.5 million a year.
Like, that's just how big football is.
You know, like, I don't even know how that math exactly works out.
Right, right.
It's Tom Brady, but, you know.
That's insanity.
375.
A lot of quarterbacks aren't even making that now.
Right.
Most quarterbacks in the league, even like a B-level quarterback makes like $25,30 million,
which is a lot of money, by the way.
But he's going to make more money to go be in the analyst booth than most quarterbacks.
What a slap in the face to know.
Do you think it's weird for everyone to know how much he makes, like when he goes to work,
and it's like, oh, we know that you're significantly overpaid.
I don't know.
I think it's just like.
You know what I'm making.
I know.
There you go.
Just back off.
There you go.
Two ways to look at it.
And I'd go.
Read my lips.
No.
This week on the podcast, we had Mark Evans, DM, the dealmaker, was on.
Good, good feedback.
Mark's been polite, like some of our guests aren't.
He's sharing, getting lots of pub for the episode.
We share our episode content with all our guests.
And for whatever reason, they either forget or, like, they'll share something,
then they don't share the rest of it.
So, like, share the stuff.
It helps you out, yeah.
So, yes, we've had thousands of downloads of Mark Evans' DM.
We're approaching 175,000 downloads a month now on the podcast, by the way.
So thank you all for that.
Yes, so thank you if you're listening.
We really appreciate it.
Next week, Alvin Johnson joins the show, real estate guy, investor, just a really cool guy from Dallas.
Alvin joins the show.
He's got a really great story.
You know, let's just say from suicidal to U.S.
Uber successful.
So a really powerful story.
Alva Johnson on next week, probably part one.
Probably going to do a part two with album.
We got a little cut short with timing because his flight was off.
He came into studio.
So yes.
And we've got a lot of big names in the pipeline.
Some we can't name now.
Not yet.
Yes.
Not yet.
But it's coming.
But we do appreciate everyone listening, making our numbers continue to rise.
And, you know, part of what I think having to do is some of the rise,
just be, you know, how cool these hats are.
Absolutely. I could not agree with you more.
You know, I don't have our new designs. I think my kids walked off with like 10 of them.
That's what everyone's wearing in the office, too, is the new design.
Yes, yes. Branded Bills, branded bills.com, official merchandise sponsor of the Radcast.
Get your hats. It's Bill. Bills, they're a hat company, but sweatshirts, T-shirts.
They have flannels, yes. I love a good flannel.
Who doesn't like it? Well, it's getting hot.
A little toasty for him now, but.
But, yes.
By now, we're later.
Yes, but you need hats and t-shirts for your summer gear.
Exactly.
They got streetwear out.
They've got a premium hat collection that just came out.
The elite collection, go give our sponsor some love.
Radcast 20 at brandedbills.com.
Do you get 20% off your entire order?
Share it with friends, share it with families.
Use it as often as you like.
You can use it only once in per order, but get 20% off.
They're already great value for the Uber premium.
Great fit.
Great quality.
Look at these logos like both all in here.
Oh, no.
I can't put it on because I got a client meeting later, but no hat here here here.
Go to our website, the radcast.com.
Click on sponsors, click on Radcast or excuse me, branded bills.
The code will be put in immediately.
You don't even have to put it in.
You just start shopping from that link on our website.
Go get them some love.
Sell them the Radcast sent you, Radcast 20 at brandedbills.com.
We do have a couple social holidays that we do.
Some that I'm very excited about.
You know, there's only five, you know, May 13th today.
Today.
And then Sunday, there was a couple that just, you can't ignore.
They deserve to be celebrated.
Yes.
So we need you to know.
But first, and we don't even have one.
I know.
Missed opportunity here.
Christina, that was kind of on your to-do list.
I'm sorry.
I'm sorry.
I should have.
World cocktail day is today.
I'll celebrate later.
I don't know about you.
Drink them if you got them.
What's your go-to cocktail?
If I'm in Mexico or something like, you know, margarita, like on the rocks, no salt.
Sure. Okay.
But like generally speaking, crown and ginger.
Okay.
Yeah.
Noted.
Yeah.
Well, crown of ginger.
Okay.
And, you know, one of my favorite days is also today, which is National, blame someone else day.
Which is what you just did with me not having the cocktails.
You know, it's always your fault.
It's definitely your fault today.
Should have brought those cocktails.
See?
Yes.
It is.
It is.
And, you know, I do think.
I don't know if this is purely.
I do think the new Top Gun movie comes out.
It's Top Gun Day today.
Oh, it does.
I think the new Top Gun.
Oh, yeah.
Did you see the highlight clip, folks?
That's what we're talking about.
We're giving you all you need here on the Radcast.
Top Gun!
With Tom Cruise.
Today's Top Gun Day.
Top Gun Day.
May 13th, Friday, 13th, Top Gun Day.
Jason Forties is going to make a surprise appearance.
There you go.
In the plane.
In the plane.
Snakes on a plane.
May 15th, National Chocolate Chip Day.
Are you a chocolate chip cookie person?
I am.
Those crumpled cookies yesterday.
Life-changing, right they?
I'm telling you that I can kind of pass on like a hard cookie.
Like I'm not like if I'd walk by and there's cookies on the table.
I'm going to grab one every time.
I can usually give it a hard pass.
Yeah.
But those crumble cookies are ridiculous.
Listen, they are my personality.
A little crunchy on the outside, soft on the inside, just like me.
The flavors change every week.
Maybe we can get them as a sponsor.
Crumble, if you're listening, please sponsor.
That's all I always says.
You're a little crunchy on the outside, but soft and gooey on the inside.
Like a hedgehog.
National Chocolate Chip Day.
Brought to you by our non-sponsor, Crumble cookies.
Yeah, here.
It should be a sponsor.
I'll work on it.
I would be big as this room.
Same.
It's bring flowers to some one day as well.
Oh.
You're going to bring flowers.
your wife flowers. Can you send me a text? I can do that. I can do that. Add it to my
do list. Yeah, I know. I'm kidding. Kidding. And with that, we'll bring back everyone's favorite.
Trends in the metaverse. That's for you, Nick.
Yeah. And the note didn't split at the end. Yes. I know.
Oh, first up, we do have a lot of trends in the metaverse.
Yeah.
Introducing the world's first 24-hour Metaverse Festival, and everyone's invited.
MetaFestival is back after a successful event in Berlin in last year.
MetaFestable founded by Global Digital Agency Dept and Journey is inviting people from around the world to take a peek into the Metaverse with opportunities to hear from leading brands.
Innovators and technologists, attendees will be able to connect with each other in a 24-hour virtual playground.
taking place on Tuesday, June 28th in Metopoulos.
Oh.
The festival's virtual world.
All you need is a device and internet connection to attend.
So there's going to be speakers.
Brands include H&M.
Calvin Klein.
I wear a lot of H&M.
They have good T-NM.
This is H-M T-NM is great, yeah.
Cheap and good quality.
Volkswagen.
Coca-Cola, Netflix.
There's some big brands.
Yeah.
Hineken.
Get a little.
Drizunk in the Metaverse.
Octiverse.
We love our MetaBos.
Yes.
So yes, 24-hour Metaverse Festival happening on June 28th.
So mark your calendars.
There you go.
Everyone's invited.
Lots of brands.
I'm curious how that's going to all come together.
There's going to be a lot of speakers in the universe.
So they can be avatars, I assume.
Right.
That's what I would think.
That's cool.
It's kind of neat.
I got to get the Facebook goggles.
I know.
It's on the list.
You know, it's on the list, Nick.
With the computer.
We know.
Don't give me that look.
Like I've been telling you for six months, look.
You see how Nick gives me that look?
Look, it's a national blame someone else's day.
It's all your fault, Nick.
It is.
All right.
NASA is partnering with Epic Games to create a Martian Metaverse Simulation.
NASA, the U.S. Space Agency, if you didn't know.
For those of you that are unaware.
I guess some people don't know.
Has recently posted a challenge to attract developers to help
build a Martian metaverse environment to aid in training purposes.
The challenge is posted in Hirox, a crowd source sourcing problem solving platform
calls for developers to aid the institution in building virtual reality assets and scenarios
for use by NASA and research on for the surface of Mars.
Cool.
Yeah.
All right.
It's like delightfully nerdy.
You know, it is like this seems like.
like a reasonable application. I agree.
Okay. You can't
get behind this. You can't simulate Mars
in the real world. Right.
So you go to the metaverse and you can simulate
Mars and simulate like the activity
based on the day that you have practical
use. Look at that. For the Metaverse.
See? This makes sense to me.
Agreed. A lot of this other shit doesn't make sense
to me. Yeah. I agree. I kind of want to get on the
Mars rover and like... Do I want to be an astronaut
now? Yeah. But I'd be
like they're taking that rover off of Mars and
taking it up in robocs, you know, like crushing some people.
Going to Wendy's and Roblox?
Yeah, I'd be up in Nike land with my Mars rover.
Give me some $8,000 Nikes.
There you go.
Artifact.
There you go.
We see you.
I know.
It's cool.
NASA.
Way to think ahead.
Practical application.
Real Madrid.
You a soccer fan?
Yeah.
I am now.
Yes.
I can't say that with a straight face.
Proper turn.
You know, my kids all play football.
You know, they're all soccer.
It does make sense, a lot more sense.
But that's Americans.
We want to be the NFL.
Yes.
So Real Madrid Metaverse offers virtual stadium and real-time translation tools.
Real Madrid hopes a new virtual social platform created in partnership with a Stosh technology.
I think I'm saying that right.
We'll engage the Spanish soccer Giants global fan pace.
Several sports organizations.
Stasins believe the Metaverse can engage younger and digitally native fans and bring them, which is true.
Yeah.
That's why everyone's building on Roblox.
This feels very practical to me as well.
I agree.
So they've got a 3D recreation of the trophy cabinet.
Wow.
They want to show up all their trophies.
Are you a soccer fan, Nick?
Football.
Football.
Yeah.
Pass.
Not really.
Hard pass.
Watch Ted Lassow.
College football.
There you go.
I kind of felt this from you.
So this is cool.
I get it.
I like it.
We'll see where it goes.
I'm not a big enough soccer fan to comment on Real Madrid's entire brand catalog.
Sure.
You know,
of like everything they have going on,
but this seems cool.
Yeah.
Material Girl in the Metaverse.
This is interesting.
I'm obsessed with this.
Yes.
Madonna and Beapult.
team up on an NFT
triptitch.
Yep.
There have been
stranger collaborations
in the art world,
but not many have
been as headline hitting
as the newly minted
partnership, hey,
pun intended,
NFT minted,
partnership between
Queen of Pop Madonna
and Beeple.
The like a virgin singer
and the auction
record-breaking
digital artist
have teamed up to
create three non-fungible
tokens, entitled
Mother of Creation,
which will drop on
super
tomorrow, the platform for unique curated
NFT works with the starting price
of a dollar.
You know it's going to go up. Oh, yeah.
You think with Madonna, right?
Yeah.
No matter how you feel about her, she's still got a
she's a freaking icon, yeah.
Project was a labor of love.
Sounds like a good new tune for her.
A year in the making, both artists partnered to connect the idea of
creation and motherhood as told through this
virtual medium.
Cool.
You know, like a prayer.
It's intense.
Take you there.
In the midnight.
Come on, you're much singer.
Better singing than me.
Let's go.
Sing it.
Just like a prayer.
Take you there.
You know, so here's an old, I'm going to age myself here.
This, I think it was a Super Bowl where it was really close to this role when that
video got released and Pepsi sponsored it as I recall.
And I'll never forget, like it's feeling a little sacrilegious or something.
And there's a lot of like stuff behind it.
I remember this.
I remember this.
Like, you know, there's a lot of flair about it.
It seemed to cool off eventually.
But as many things do.
Yes.
And people's interesting.
I don't know they had MTV.
They had the music video that launched and how,
you remember how everything's so dramatic around like the music video is launching.
We're all premiere of the media.
Yes.
They are intense.
I looked at them earlier.
Is that it?
That's one of them.
That's one of the NFTs.
One of them.
Excellent.
There's one where she's birth.
showing us the NFT.
Pretty freaky.
People does some very off-on-garde.
I might have to buy too.
A, there it is.
There it is.
You're an FD.
And getting roadblocks in there and play around.
You can like tape it to your Mars rover.
Yes.
Is that a doll?
A.
A.
Kraft Hines wants to solve its supply chain problems in the Metaverse.
This is interesting.
Don't we all?
Yeah.
Don't we all?
It's using Metaverse to have.
help get lunchables, Velvita and ketchup on the shells faster.
I was like, I had no idea where this is going when I started reading it.
Last month, the company announced a deal with Microsoft to help secure its supply chain
by other things, using automations to speed up operations and replicate the company's facilities
online.
Kraft created digital twins in the Metaverse that allow the company to problem solve virtually.
The tactics should help Kraft get its products to grocers more quickly,
ensure that factories are running as efficiently as possible.
So they're able to simulate things, the processes, so they can do it in the
metaverse.
So it's like creating an alternative world so that they learn how to get speedier and faster
by what they do.
Ah, okay.
Which makes sense to me.
That's another practical.
I'd have to see it.
Like, I'd have to get up in there and like really make the macaroni.
Understand.
There you go with the velvita shells and cheese.
But no, I'd have to see it in practice, but it makes sense.
It makes sense.
Yeah.
That's interesting.
Works smart, not hard.
This is true.
So we'll see where, I mean, I don't know about you, but if I go to the grocery store
and there's not any velvita on the shelf, there's trouble we had.
Look, I will lose my mind.
Yeah.
That grocer doesn't know what's coming.
The produce guy that's going, hey, I think it's on all four.
And I'm like, no.
It's gone.
It's gone.
I needed velvita.
You can't have like.
You start like pulling shells down.
Yeah.
Fake velvitas no good.
No.
Velvita melts perfectly for like nachos and stuff.
It's already fake.
So if you get the knockoff brand, it's just.
Velveeta's not real cheese?
Didn't you know?
Come on.
That means it's healthy, right?
Yes, it is healthy.
So I do.
You got to have Vovita.
I got to have Velveeta, like melted with some chips.
Mm-hmm.
Well, Canada Rotel tomatoes.
You're set.
It is lunchtime around here.
Other news.
Sneaker supremacy, Nike and a D.
are battling for brand love.
Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic
wear industry for nearly 60 years, attempting to out-design, out-recruit, and out-cool one
another in order to dominate the $310 billion global sporting goods market.
The running boom of the late 60s and 70s kicked started the sneaker battle, but they have
remained in competition.
You know, this makes me think, here's where I wanted to bring this up, because growing up and watching the marketing between both of these, and they would really go after, like, Michael Jordan was like swooned by both, obviously end up being Nike icon.
That rest is history.
But certain athletes have gone to Under Armour or Adidas, but it's always been kind of like Nike.
It was Reebok.
See, Reebok gets left out.
That's right.
Nike and Reebok were like this, like battling it out, like 80s.
Yep.
And late 80s and somehow they fell off and Adidas took over.
You ever hear people say that?
I'm like, is that really how you're supposed to pronounce it?
That's what I've heard.
And I just roll my eyes at those people.
Yeah.
But anyway, but I remember the basketball, the people that would come out like into the NBA
and like the sneaker wars of like contracts and stuff.
And then like stuff started to go independent a little bit with La Mello.
like ball like what's his name he has own like baller jerk jerk i guess all that's fall oh yeah i know you're
talking about he's sponsored now right um and uh but i just remember the battles you know hearing
the contract emers back then compared to now it probably seemed paltry but uh like which we had adidas
and trying to get you know the spokesperson yeah it was kind of like the battle for the influencers
back before there was even social media and so you still see that a bit now um
I don't necessarily see them going at each other directly.
Right, like in a Pepsi Coke kind of way.
If it is, it's subtle.
It's more, you know, I think like the article states,
and this came from the marketing dive.
Great place for marketing news.
Go check them out.
He's calling out the historical nature of it
and the fact that they're maybe trying to out-cool one another.
You're seeing this with the NFTs and the Metaverse, too.
They're both getting heavily evolved.
They've both gotten a lot of patents and things.
the metaverse.
That's going to be the new frontier of the battle is who's got the coolest shoes.
In the metaverse.
In the metaverse.
So we'll see.
But it is a cultural thing.
I was going to say that the transcends just with sneaker heads.
Yes.
Yeah.
It's much more fashion than practical now.
And I've always thought that Adidas with their like streetwear like shoes, they
crossed the boundary better than Nike did as far as like street.
you.
Like casual sort of good, like, I'm sure someone out there is hearing this one, well,
you aren't going to wear a pair of, I got like five pairs of Jordans and, you know, all that
shit.
But like, like, if I'm going to go wear something, a pair of jeans and I want to wear
something that doesn't look like I'm a 21 year old, my wife thinks I look like a kid when I
wear my Jordans.
And, but, uh, no, I prefer aides, like I feel like I just slide on some Adidas, like low top,
you know, like soccer shoes or something.
Right.
Like your Stan Smiths or Cloudfoams.
Yeah.
I completely.
agree with you.
We'll see.
Doritos is hosting a virtual concert from the upside down for Stranger Things.
You watch Stranger Things?
I do.
Oh, yeah.
Oh, yes.
That seems up here, Allie.
Yeah, and I like it.
You're weird like that.
That was like such a backhand of compliment.
Thank you.
I know.
I like it, too.
It's like my favorite show on Netflix.
I'm weird too.
But I could just see you D.
And it's really good.
It's very good.
I don't know where they're going with the show, you know, all upside down stuff.
I haven't seen the newest.
season.
It is now, I don't think it's released yet.
I think that's what this is all about.
No, but I haven't seen like season three, whatever.
Oh, yeah.
Yeah, so I'm not bad at you do it.
Doritos is tapping into the rich vein of 80s nostalgia.
That's part of why I like the show.
Yeah.
Running through Stranger Things with the virtual concert event live from the upside down,
the symbols a trio of era appropriate acts.
We'll also see.
Are we going to have boy George?
Could you remember?
I think so.
I don't know.
I said that then I'm like, oh, God.
Made me think 80s.
We'll also see an appearance from Modern Pop Star, Charlie X-C-X.
Yes.
Who's performing a surprise collaboration with one of the artists in the lineup.
The Go-Go's.
I do love the Go-Go's.
You can't go-go-go's.
Cory Hart's sunglasses at night and never surrender.
And Salt Sells Tainted Love.
There you go.
Tainted Love.
Yeah, that's definitely 80s.
Are on the released set list so far.
Okay, I like this.
That's kind of fun.
It's fun.
Go Doritos.
Go Doritos.
I mean, it's going right at the genre, you know, kids, younger, but still the nostalgia of the parents.
Yeah.
Like, you're getting like a lot of play right there.
It's really, really smart.
It's making me want some Doritos.
Same.
We are hungry.
We've talked to love about food this episode.
Well, we're going to keep going.
Excellent.
Taco Bell asked diners to swap out Monday meals via TikTok dance challenge with Taco Swap.
Taco Bell is iterating on its international.
I see a taco campaign with an effort
that can help it engage with Gen Z consumers
by tapping into culture on their preferred platforms,
namely TikTok and Instagram.
The effort demonstrates how the chain
which named its first culture agency of record last year
tries to differentiate itself from other brand actions
around culture.
Taco swap.
Fun popping out.
So if you got a mundane meal,
you do a dance challenge and you get a taco.
It's fun.
Like if you're having, I don't know,
I remember growing up
And my mom, you know, you ate what was in front of you,
but we didn't get, but like, you know, man,
to get like a fast food versus having like chicken and rice or something,
they're like, oh.
Yep.
Yep.
Now our kids are spoiled and they get it all the time.
That's me as an adult.
I'm like, actually, I can do whatever I want for dinner now.
You're adulting.
I am.
I guess the TikTok dance thing is still going.
I've seen a couple of them.
But I didn't know that the dance challenge thing was still necessarily a thing.
There's a Lizzo one now, which is all over the place.
I do see like I listen to country music and Walker Hayes, who's blown up the last couple years.
He's always doing dance challenges.
And I guess I should know better that they're still alive.
Because I do see him dancing with his daughter all the time, which is pretty cool.
Maybe he'll have a taco.
Maybe.
Airbnb's huge summer updates, preps for a new level.
of travel last year.
They said the single biggest challenge was thinking like a startup because of all the lack
of growth.
But then they've had tremendous growth because of coming back from the pandemic.
Pendulum swing.
Their latest feature update, the biggest change is include a new search base on category
and ability to book two listings in one flow for stays over a week.
And air cover for guests, which is basically Airbnb provided travel insurance.
Do you ever use Airbnb?
Yeah, I love Airbnb.
I think they're great.
Do you use them over, what is it, in our VR, what is it?
VR.
Yes, yes.
Yeah.
Verbo?
Verbo.
Do that my second?
Yeah.
I do Airbnb.
Yes.
Vacation.
Yeah.
Rennels.
If my, you know, my dad's not booking something with his Marriott points.
Yeah.
I always go Airbnb.
Yes.
I've seen.
It's just cool.
When I lived in New York, that's what I did.
Instead of doing a sublet, it was way more fun.
I'm looking into some investments to turn them into Airbnb.
That's what we should make some bank right now.
Finally today, Netflix, we've been talking about them.
It's going to be launching ads sooner than expected.
It's been less than a month since they announced the slowing revenue
and the New York Times reports that is accelerating the schedule to turn things around
and probably going to have ads on the platform before the years end.
Here's what I want to know is I'm spending.
now it was like $14 when I started.
I think it's $22 a month now.
So if I'm paying $22, I better not get any ads.
I'm assuming this is going to be, my understanding this will be, you know, a lower tier.
Like Hulu.
Like five bucks or something.
Yeah.
Hell, like maybe watch it like a cable show.
Right.
That would be nice.
If you just watch it for free, let them get paid by the advertisers.
Poor Netflix, doing all the brunt work and then just really struggling.
with this streaming.
Yeah.
And that's what happens
when Russia launches
attack on Ukraine
and like
that lose like
how many million people
in Russia
that's a good point.
That's what happened
all the subscribers
in Russia
dropped off.
Yeah.
And I think they were
headed towards trouble
anyway.
Yeah.
I mean,
and they spend so much
and I enjoy it
because the content's great.
Yeah.
You know,
camera thrones.
Awesome.
But it was like
$100 million
an episode.
Yeah.
Even the last kingdom.
Mm-hmm.
Excellent.
Recommended.
Yeah.
Got.
It's gotten pricey.
It's just a TV is so expensive.
Yeah.
And a lot of these companies now,
what you're seeing with the stock market dropping
and things like that
is these companies are actually going to have to start making money
and not just generating revenue.
That makes sense.
Because what's been happening is they
get these increased valuations
because they're generating billions of dollars in revenue.
Right.
But they're losing money.
Right.
And so, but you grow users.
So it does have value
because you do have that audience base
that you can monetize a different way.
But it's on the promise of making money,
not actually making money.
Now, Netflix has been making money,
but there's a lot of other startups that they've been playing this.
Like Amazon was the first to do it, really.
That's right.
They didn't make money forever.
Forever.
And even, I'm pretty sure they're profitable all the time now.
But it's not as much as it probably should be
because they offset it with free shipping
and all the stuff that keeps the user base there.
Free returns, all of it.
So fascinating.
The metrics of a.
all. Yeah. There you have it. Today's
Friday the 13th episode.
Friday the 13th episode. Now we need to go eat tacos or chips or something.
Yeah, I know. Something. I need to go finish some paperwork.
Sounds like fun, right?
With a cocktail. Yeah, I know. A non-coctail.
She's just some ground and ginger.
God, Nick. Blame someone else. You can, but see, but you can blame someone else.
You blame Ryan. Don't look at me.
Blame someone else day. Just blame someone else not blame
Christina Day.
When's Blame Yourself Day?
Didn't we miss that?
I think we skipped over it.
Purposely, strategically.
On that note.
On that note.
Any final parting words?
Have a great week, guys.
Great weekend.
Stay safe.
Nicholas.
Yep.
Have a good weekend.
Enjoy it.
Enjoy Top Gun.
Top Gun.
We can now watch today.
If you're listening to this two months later,
you can still watch.
It's still available.
It's probably out on, you know,
Cheapy.
Maybe on Netflix,
with an ad.
Yeah, with an ad.
By the time you hear it,
but who knows.
You know where to find us?
We're at the radcast.com.
Go check out branded bills.
Radcast 20.
Click on the link.
Go support our sponsor.
Might have some more coming soon.
You know where to find me?
I'm at Ryan Offord on all the platforms.
Go follow me on TikTok.
We're cutting it up over there.
We're Christina Gassie.
We'll see you next time.
Nick Weaver, our great host.
I'm not leaving Nick out.
We'll see you next time.
all the ratcast.
To listen to full episodes or to contact us,
visit us on the web at the radcast.com
or follow our host at Ryan Alford on Instagram.
Thanks for tuning in.
