Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, May 13, 2022: R.I.P iPod

Episode Date: May 13, 2022

Welcome to this week's episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Christina Yasi talk about Apple’s announcement that they will discontinue the iPod Touch, Tom Brady ...is expected to make $375M over 10 years for joining Fox Sports as its lead NFL analyst after he retires, Social Holidays and a recap about our previous guest, Mark “The Deal Maker” Evans and a brief introduction on our upcoming guest, Alvin Johnson.Here are this week’s biggest metaverse and marketing headlines:Introducing The World's First 24-Hour Metaverse Festival (And Everyone's Invited!)NASA Partners With Epic Games To Create A Martian Metaverse SimulationReal Madrid Metaverse Offers Virtual Stadium And Real Time Translation ToolsMaterial Girl In The Metaverse: Madonna And Beeple Team Up On An NFT TriptychKraft Heinz Wants To Solve Its Supply Chain Problems — In The MetaverseSneaker Supremacy: Nike And Adidas Battle For Brand LoveDoritos Hosts Virtual Concert From The Upside Down For “Stranger Things”Taco Bell Asks Diners To Swap Out Mundane Meals Via Tiktok Dance ChallengeAirbnb’s Huge Summer Update Preps For A New Era Of TravelNetflix Could Launch Streaming With Ads Even Sooner Than We ExpectedIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript
Discussion (0)
Starting point is 00:00:00 You know, everybody had it. Oh, nice iPhone. Oh, it's an iPod Touch. It's an iPod Touch. You know, the TV always had 500 cases next to it. Your car has CD cases everywhere. And I would like that much jumps on your car in. Oh, yeah.
Starting point is 00:00:12 Oh, yeah. You know, it is like, this seems like a reasonable application. I agree. Okay. You can't simulate Mars in the real world. Right. So you go to the Metaverse and you can simulate Mars and simulate, like, the activity based on the day that you have practical use. Look at that.
Starting point is 00:00:28 Hardest pride of ending is starting again. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday. The 13th, May.
Starting point is 00:00:51 13th of 2022. Our weekly marketing and advertising news episode, I'm joined by the lovely Christina Gassie. What's up, Pratern? Ever present. always here. I do love Friday the 13th. Yeah. We used to have a sound effect, but, you know, it kind of got
Starting point is 00:01:08 buried amongst the sound effects. It's probably one of these buttons, and I'm not sure which one of it is anymore. Don't want to risk it. No, we won't risk it. But, yeah, Friday the 13th. Did you watch the movies growing up? I didn't. No. I can do horror in very limited genres. I love the id movies, though. It's horror gen's so crappy now. I know. It's like,
Starting point is 00:01:30 oh, you know, like. Very A trope. Yes. Yes. Yes. But happy Friday the 13th. Yes. Been a good week?
Starting point is 00:01:38 Stay safe out there. It has been. It has been. It has been. Aside from my allergies. But. Man. Man.
Starting point is 00:01:45 Coming on thick. Layed and on thick. No, my voice is so much lower this week. Yeah. I'm just. Sniffle City. Oh, yeah. So we did have a burial this week by Apple.
Starting point is 00:01:59 Yes, you did. They discontinued the last iPod. The iPod touch. It's the end of an era. Which is the, you know, the wish I had at iPhone. Exactly. You know, everybody had it. Oh, nice iPhone.
Starting point is 00:02:08 Oh, it's an iPod touch. When I was. You know, the shame what you get like, no, it's not an iPhone. I always wanted when I was a kid, I wanted my phone and my iPod separate because if I got in trouble, I would only have one taken away and never both. Because that was a common punishment in my household. Give me your iPod. Give me your iPod. Give me your iPod touch.
Starting point is 00:02:29 Yep, for a week. So it's being, I will say this, it's an iconic device. Yeah. If you think about through the years, all the variations, the number of songs, the inability to have Napster put stuff on there when you start to actually have to buy music. Like, you know, it's like a positive and negative, you know. When I was in college, Napster and all that had just come out like an MP3 player started coming out and it was like the greatest thing ever. And I'll plead ignorance.
Starting point is 00:02:57 Obviously, I'm smart enough now to know. the artists were getting ripped off. Like, and I don't know why you're, I was ignorant not to kind of get that when I was 19 at first. You're just like, oh, we get access to this music. Right, right. But like, Navis for downloading any song you want and throwing it on your iPod, I was like, this is heaven. We've had CDs. I was like the first guy to like throw away every CD and DVD.
Starting point is 00:03:19 Physical media was gone out of the offered house faster than any of their house. As soon as it could be digital, I nixnaid every physical CD and DVD. Were you happier? Did you feel better? I felt lighter than... You know, the TV always had 500 cases next to it. Your car has CD cases everywhere. And I would like that much junk is on your car anymore.
Starting point is 00:03:40 Oh, yeah. Oh, yeah. So, uh, death... I still have some CDs in my life. To the iPod. It was definitely a game changer in its day. And, you know, I thought this was interesting as we, you know, build up. These are not necessarily marketing points, but I, hard to ignore $375 million, anything.
Starting point is 00:03:58 thing. Tom Brady, who's already hurting for money, good looks. Poor guy. General success, just a lack of success in general. He's signed a 10-year, $375 million contract with Fox Sports to be an analyst when or if he retires. Right. I mean, I think he's a robot. He might ever retire.
Starting point is 00:04:16 Does, yeah, doesn't this like make him unretired officially? Yeah, he's completely unretired, retired football player. Ah, that's it. So he can start getting that pension. He needs it. It's ridiculous. He really needs that check. That's going like straight to his Butler, you know.
Starting point is 00:04:33 Exactly. This is his NFL pension. He's just going to donate it. He's going to sign that over. Like, Stefan, you know, whatever his name. He's helper. What about she's like Dale? Dale, Roger.
Starting point is 00:04:45 Butler, Dale. You know, his helpers. Signs his pension over. Insane. As an analyst. So, 375 million over 10 years. He's going to be good at, though. Touchdown.
Starting point is 00:04:55 He's going to be great. He's good on camera. He's speaking. well, you know, if Tony Romo, who actually is pretty good at it, he's a little annoying kind of, like, calling plays. But, like, he'll do well. Yeah. And he's got a big enough following. And, I mean, it's a smart call.
Starting point is 00:05:12 It's still 37.5 million a year. Like, that's just how big football is. You know, like, I don't even know how that math exactly works out. Right, right. It's Tom Brady, but, you know. That's insanity. 375. A lot of quarterbacks aren't even making that now.
Starting point is 00:05:30 Right. Most quarterbacks in the league, even like a B-level quarterback makes like $25,30 million, which is a lot of money, by the way. But he's going to make more money to go be in the analyst booth than most quarterbacks. What a slap in the face to know. Do you think it's weird for everyone to know how much he makes, like when he goes to work, and it's like, oh, we know that you're significantly overpaid. I don't know.
Starting point is 00:05:49 I think it's just like. You know what I'm making. I know. There you go. Just back off. There you go. Two ways to look at it. And I'd go.
Starting point is 00:05:57 Read my lips. No. This week on the podcast, we had Mark Evans, DM, the dealmaker, was on. Good, good feedback. Mark's been polite, like some of our guests aren't. He's sharing, getting lots of pub for the episode. We share our episode content with all our guests. And for whatever reason, they either forget or, like, they'll share something,
Starting point is 00:06:22 then they don't share the rest of it. So, like, share the stuff. It helps you out, yeah. So, yes, we've had thousands of downloads of Mark Evans' DM. We're approaching 175,000 downloads a month now on the podcast, by the way. So thank you all for that. Yes, so thank you if you're listening. We really appreciate it.
Starting point is 00:06:38 Next week, Alvin Johnson joins the show, real estate guy, investor, just a really cool guy from Dallas. Alvin joins the show. He's got a really great story. You know, let's just say from suicidal to U.S. Uber successful. So a really powerful story. Alva Johnson on next week, probably part one. Probably going to do a part two with album.
Starting point is 00:07:03 We got a little cut short with timing because his flight was off. He came into studio. So yes. And we've got a lot of big names in the pipeline. Some we can't name now. Not yet. Yes. Not yet.
Starting point is 00:07:17 But it's coming. But we do appreciate everyone listening, making our numbers continue to rise. And, you know, part of what I think having to do is some of the rise, just be, you know, how cool these hats are. Absolutely. I could not agree with you more. You know, I don't have our new designs. I think my kids walked off with like 10 of them. That's what everyone's wearing in the office, too, is the new design. Yes, yes. Branded Bills, branded bills.com, official merchandise sponsor of the Radcast.
Starting point is 00:07:42 Get your hats. It's Bill. Bills, they're a hat company, but sweatshirts, T-shirts. They have flannels, yes. I love a good flannel. Who doesn't like it? Well, it's getting hot. A little toasty for him now, but. But, yes. By now, we're later. Yes, but you need hats and t-shirts for your summer gear. Exactly.
Starting point is 00:07:59 They got streetwear out. They've got a premium hat collection that just came out. The elite collection, go give our sponsor some love. Radcast 20 at brandedbills.com. Do you get 20% off your entire order? Share it with friends, share it with families. Use it as often as you like. You can use it only once in per order, but get 20% off.
Starting point is 00:08:18 They're already great value for the Uber premium. Great fit. Great quality. Look at these logos like both all in here. Oh, no. I can't put it on because I got a client meeting later, but no hat here here here. Go to our website, the radcast.com. Click on sponsors, click on Radcast or excuse me, branded bills.
Starting point is 00:08:39 The code will be put in immediately. You don't even have to put it in. You just start shopping from that link on our website. Go get them some love. Sell them the Radcast sent you, Radcast 20 at brandedbills.com. We do have a couple social holidays that we do. Some that I'm very excited about. You know, there's only five, you know, May 13th today.
Starting point is 00:08:59 Today. And then Sunday, there was a couple that just, you can't ignore. They deserve to be celebrated. Yes. So we need you to know. But first, and we don't even have one. I know. Missed opportunity here.
Starting point is 00:09:10 Christina, that was kind of on your to-do list. I'm sorry. I'm sorry. I should have. World cocktail day is today. I'll celebrate later. I don't know about you. Drink them if you got them.
Starting point is 00:09:18 What's your go-to cocktail? If I'm in Mexico or something like, you know, margarita, like on the rocks, no salt. Sure. Okay. But like generally speaking, crown and ginger. Okay. Yeah. Noted. Yeah.
Starting point is 00:09:33 Well, crown of ginger. Okay. And, you know, one of my favorite days is also today, which is National, blame someone else day. Which is what you just did with me not having the cocktails. You know, it's always your fault. It's definitely your fault today. Should have brought those cocktails. See?
Starting point is 00:09:50 Yes. It is. It is. And, you know, I do think. I don't know if this is purely. I do think the new Top Gun movie comes out. It's Top Gun Day today. Oh, it does.
Starting point is 00:10:00 I think the new Top Gun. Oh, yeah. Did you see the highlight clip, folks? That's what we're talking about. We're giving you all you need here on the Radcast. Top Gun! With Tom Cruise. Today's Top Gun Day.
Starting point is 00:10:18 Top Gun Day. May 13th, Friday, 13th, Top Gun Day. Jason Forties is going to make a surprise appearance. There you go. In the plane. In the plane. Snakes on a plane. May 15th, National Chocolate Chip Day.
Starting point is 00:10:36 Are you a chocolate chip cookie person? I am. Those crumpled cookies yesterday. Life-changing, right they? I'm telling you that I can kind of pass on like a hard cookie. Like I'm not like if I'd walk by and there's cookies on the table. I'm going to grab one every time. I can usually give it a hard pass.
Starting point is 00:10:50 Yeah. But those crumble cookies are ridiculous. Listen, they are my personality. A little crunchy on the outside, soft on the inside, just like me. The flavors change every week. Maybe we can get them as a sponsor. Crumble, if you're listening, please sponsor. That's all I always says.
Starting point is 00:11:06 You're a little crunchy on the outside, but soft and gooey on the inside. Like a hedgehog. National Chocolate Chip Day. Brought to you by our non-sponsor, Crumble cookies. Yeah, here. It should be a sponsor. I'll work on it. I would be big as this room.
Starting point is 00:11:23 Same. It's bring flowers to some one day as well. Oh. You're going to bring flowers. your wife flowers. Can you send me a text? I can do that. I can do that. Add it to my do list. Yeah, I know. I'm kidding. Kidding. And with that, we'll bring back everyone's favorite. Trends in the metaverse. That's for you, Nick. Yeah. And the note didn't split at the end. Yes. I know.
Starting point is 00:11:56 Oh, first up, we do have a lot of trends in the metaverse. Yeah. Introducing the world's first 24-hour Metaverse Festival, and everyone's invited. MetaFestival is back after a successful event in Berlin in last year. MetaFestable founded by Global Digital Agency Dept and Journey is inviting people from around the world to take a peek into the Metaverse with opportunities to hear from leading brands. Innovators and technologists, attendees will be able to connect with each other in a 24-hour virtual playground. taking place on Tuesday, June 28th in Metopoulos. Oh.
Starting point is 00:12:35 The festival's virtual world. All you need is a device and internet connection to attend. So there's going to be speakers. Brands include H&M. Calvin Klein. I wear a lot of H&M. They have good T-NM. This is H-M T-NM is great, yeah.
Starting point is 00:12:51 Cheap and good quality. Volkswagen. Coca-Cola, Netflix. There's some big brands. Yeah. Hineken. Get a little. Drizunk in the Metaverse.
Starting point is 00:13:03 Octiverse. We love our MetaBos. Yes. So yes, 24-hour Metaverse Festival happening on June 28th. So mark your calendars. There you go. Everyone's invited. Lots of brands.
Starting point is 00:13:15 I'm curious how that's going to all come together. There's going to be a lot of speakers in the universe. So they can be avatars, I assume. Right. That's what I would think. That's cool. It's kind of neat. I got to get the Facebook goggles.
Starting point is 00:13:25 I know. It's on the list. You know, it's on the list, Nick. With the computer. We know. Don't give me that look. Like I've been telling you for six months, look. You see how Nick gives me that look?
Starting point is 00:13:35 Look, it's a national blame someone else's day. It's all your fault, Nick. It is. All right. NASA is partnering with Epic Games to create a Martian Metaverse Simulation. NASA, the U.S. Space Agency, if you didn't know. For those of you that are unaware. I guess some people don't know.
Starting point is 00:13:54 Has recently posted a challenge to attract developers to help build a Martian metaverse environment to aid in training purposes. The challenge is posted in Hirox, a crowd source sourcing problem solving platform calls for developers to aid the institution in building virtual reality assets and scenarios for use by NASA and research on for the surface of Mars. Cool. Yeah. All right.
Starting point is 00:14:22 It's like delightfully nerdy. You know, it is like this seems like. like a reasonable application. I agree. Okay. You can't get behind this. You can't simulate Mars in the real world. Right. So you go to the metaverse and you can simulate Mars and simulate like the activity
Starting point is 00:14:39 based on the day that you have practical use. Look at that. For the Metaverse. See? This makes sense to me. Agreed. A lot of this other shit doesn't make sense to me. Yeah. I agree. I kind of want to get on the Mars rover and like... Do I want to be an astronaut now? Yeah. But I'd be like they're taking that rover off of Mars and
Starting point is 00:14:57 taking it up in robocs, you know, like crushing some people. Going to Wendy's and Roblox? Yeah, I'd be up in Nike land with my Mars rover. Give me some $8,000 Nikes. There you go. Artifact. There you go. We see you.
Starting point is 00:15:12 I know. It's cool. NASA. Way to think ahead. Practical application. Real Madrid. You a soccer fan? Yeah.
Starting point is 00:15:20 I am now. Yes. I can't say that with a straight face. Proper turn. You know, my kids all play football. You know, they're all soccer. It does make sense, a lot more sense. But that's Americans.
Starting point is 00:15:32 We want to be the NFL. Yes. So Real Madrid Metaverse offers virtual stadium and real-time translation tools. Real Madrid hopes a new virtual social platform created in partnership with a Stosh technology. I think I'm saying that right. We'll engage the Spanish soccer Giants global fan pace. Several sports organizations. Stasins believe the Metaverse can engage younger and digitally native fans and bring them, which is true.
Starting point is 00:16:03 Yeah. That's why everyone's building on Roblox. This feels very practical to me as well. I agree. So they've got a 3D recreation of the trophy cabinet. Wow. They want to show up all their trophies. Are you a soccer fan, Nick?
Starting point is 00:16:20 Football. Football. Yeah. Pass. Not really. Hard pass. Watch Ted Lassow. College football.
Starting point is 00:16:28 There you go. I kind of felt this from you. So this is cool. I get it. I like it. We'll see where it goes. I'm not a big enough soccer fan to comment on Real Madrid's entire brand catalog. Sure.
Starting point is 00:16:46 You know, of like everything they have going on, but this seems cool. Yeah. Material Girl in the Metaverse. This is interesting. I'm obsessed with this. Yes.
Starting point is 00:16:54 Madonna and Beapult. team up on an NFT triptitch. Yep. There have been stranger collaborations in the art world, but not many have
Starting point is 00:17:04 been as headline hitting as the newly minted partnership, hey, pun intended, NFT minted, partnership between Queen of Pop Madonna and Beeple.
Starting point is 00:17:14 The like a virgin singer and the auction record-breaking digital artist have teamed up to create three non-fungible tokens, entitled Mother of Creation,
Starting point is 00:17:24 which will drop on super tomorrow, the platform for unique curated NFT works with the starting price of a dollar. You know it's going to go up. Oh, yeah. You think with Madonna, right? Yeah.
Starting point is 00:17:36 No matter how you feel about her, she's still got a she's a freaking icon, yeah. Project was a labor of love. Sounds like a good new tune for her. A year in the making, both artists partnered to connect the idea of creation and motherhood as told through this virtual medium. Cool.
Starting point is 00:17:56 You know, like a prayer. It's intense. Take you there. In the midnight. Come on, you're much singer. Better singing than me. Let's go. Sing it.
Starting point is 00:18:05 Just like a prayer. Take you there. You know, so here's an old, I'm going to age myself here. This, I think it was a Super Bowl where it was really close to this role when that video got released and Pepsi sponsored it as I recall. And I'll never forget, like it's feeling a little sacrilegious or something. And there's a lot of like stuff behind it. I remember this.
Starting point is 00:18:27 I remember this. Like, you know, there's a lot of flair about it. It seemed to cool off eventually. But as many things do. Yes. And people's interesting. I don't know they had MTV. They had the music video that launched and how,
Starting point is 00:18:42 you remember how everything's so dramatic around like the music video is launching. We're all premiere of the media. Yes. They are intense. I looked at them earlier. Is that it? That's one of them. That's one of the NFTs.
Starting point is 00:18:53 One of them. Excellent. There's one where she's birth. showing us the NFT. Pretty freaky. People does some very off-on-garde. I might have to buy too. A, there it is.
Starting point is 00:19:07 There it is. You're an FD. And getting roadblocks in there and play around. You can like tape it to your Mars rover. Yes. Is that a doll? A. A.
Starting point is 00:19:18 Kraft Hines wants to solve its supply chain problems in the Metaverse. This is interesting. Don't we all? Yeah. Don't we all? It's using Metaverse to have. help get lunchables, Velvita and ketchup on the shells faster. I was like, I had no idea where this is going when I started reading it.
Starting point is 00:19:34 Last month, the company announced a deal with Microsoft to help secure its supply chain by other things, using automations to speed up operations and replicate the company's facilities online. Kraft created digital twins in the Metaverse that allow the company to problem solve virtually. The tactics should help Kraft get its products to grocers more quickly, ensure that factories are running as efficiently as possible. So they're able to simulate things, the processes, so they can do it in the metaverse.
Starting point is 00:20:04 So it's like creating an alternative world so that they learn how to get speedier and faster by what they do. Ah, okay. Which makes sense to me. That's another practical. I'd have to see it. Like, I'd have to get up in there and like really make the macaroni. Understand.
Starting point is 00:20:16 There you go with the velvita shells and cheese. But no, I'd have to see it in practice, but it makes sense. It makes sense. Yeah. That's interesting. Works smart, not hard. This is true. So we'll see where, I mean, I don't know about you, but if I go to the grocery store
Starting point is 00:20:31 and there's not any velvita on the shelf, there's trouble we had. Look, I will lose my mind. Yeah. That grocer doesn't know what's coming. The produce guy that's going, hey, I think it's on all four. And I'm like, no. It's gone. It's gone.
Starting point is 00:20:45 I needed velvita. You can't have like. You start like pulling shells down. Yeah. Fake velvitas no good. No. Velvita melts perfectly for like nachos and stuff. It's already fake.
Starting point is 00:20:55 So if you get the knockoff brand, it's just. Velveeta's not real cheese? Didn't you know? Come on. That means it's healthy, right? Yes, it is healthy. So I do. You got to have Vovita.
Starting point is 00:21:08 I got to have Velveeta, like melted with some chips. Mm-hmm. Well, Canada Rotel tomatoes. You're set. It is lunchtime around here. Other news. Sneaker supremacy, Nike and a D. are battling for brand love.
Starting point is 00:21:24 Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out-design, out-recruit, and out-cool one another in order to dominate the $310 billion global sporting goods market. The running boom of the late 60s and 70s kicked started the sneaker battle, but they have remained in competition. You know, this makes me think, here's where I wanted to bring this up, because growing up and watching the marketing between both of these, and they would really go after, like, Michael Jordan was like swooned by both, obviously end up being Nike icon. That rest is history. But certain athletes have gone to Under Armour or Adidas, but it's always been kind of like Nike.
Starting point is 00:22:13 It was Reebok. See, Reebok gets left out. That's right. Nike and Reebok were like this, like battling it out, like 80s. Yep. And late 80s and somehow they fell off and Adidas took over. You ever hear people say that? I'm like, is that really how you're supposed to pronounce it?
Starting point is 00:22:30 That's what I've heard. And I just roll my eyes at those people. Yeah. But anyway, but I remember the basketball, the people that would come out like into the NBA and like the sneaker wars of like contracts and stuff. And then like stuff started to go independent a little bit with La Mello. like ball like what's his name he has own like baller jerk jerk i guess all that's fall oh yeah i know you're talking about he's sponsored now right um and uh but i just remember the battles you know hearing
Starting point is 00:23:01 the contract emers back then compared to now it probably seemed paltry but uh like which we had adidas and trying to get you know the spokesperson yeah it was kind of like the battle for the influencers back before there was even social media and so you still see that a bit now um I don't necessarily see them going at each other directly. Right, like in a Pepsi Coke kind of way. If it is, it's subtle. It's more, you know, I think like the article states, and this came from the marketing dive.
Starting point is 00:23:33 Great place for marketing news. Go check them out. He's calling out the historical nature of it and the fact that they're maybe trying to out-cool one another. You're seeing this with the NFTs and the Metaverse, too. They're both getting heavily evolved. They've both gotten a lot of patents and things. the metaverse.
Starting point is 00:23:50 That's going to be the new frontier of the battle is who's got the coolest shoes. In the metaverse. In the metaverse. So we'll see. But it is a cultural thing. I was going to say that the transcends just with sneaker heads. Yes. Yeah.
Starting point is 00:24:06 It's much more fashion than practical now. And I've always thought that Adidas with their like streetwear like shoes, they crossed the boundary better than Nike did as far as like street. you. Like casual sort of good, like, I'm sure someone out there is hearing this one, well, you aren't going to wear a pair of, I got like five pairs of Jordans and, you know, all that shit. But like, like, if I'm going to go wear something, a pair of jeans and I want to wear
Starting point is 00:24:31 something that doesn't look like I'm a 21 year old, my wife thinks I look like a kid when I wear my Jordans. And, but, uh, no, I prefer aides, like I feel like I just slide on some Adidas, like low top, you know, like soccer shoes or something. Right. Like your Stan Smiths or Cloudfoams. Yeah. I completely.
Starting point is 00:24:48 agree with you. We'll see. Doritos is hosting a virtual concert from the upside down for Stranger Things. You watch Stranger Things? I do. Oh, yeah. Oh, yes. That seems up here, Allie.
Starting point is 00:24:59 Yeah, and I like it. You're weird like that. That was like such a backhand of compliment. Thank you. I know. I like it, too. It's like my favorite show on Netflix. I'm weird too.
Starting point is 00:25:08 But I could just see you D. And it's really good. It's very good. I don't know where they're going with the show, you know, all upside down stuff. I haven't seen the newest. season. It is now, I don't think it's released yet. I think that's what this is all about.
Starting point is 00:25:21 No, but I haven't seen like season three, whatever. Oh, yeah. Yeah, so I'm not bad at you do it. Doritos is tapping into the rich vein of 80s nostalgia. That's part of why I like the show. Yeah. Running through Stranger Things with the virtual concert event live from the upside down, the symbols a trio of era appropriate acts.
Starting point is 00:25:39 We'll also see. Are we going to have boy George? Could you remember? I think so. I don't know. I said that then I'm like, oh, God. Made me think 80s. We'll also see an appearance from Modern Pop Star, Charlie X-C-X.
Starting point is 00:25:53 Yes. Who's performing a surprise collaboration with one of the artists in the lineup. The Go-Go's. I do love the Go-Go's. You can't go-go-go's. Cory Hart's sunglasses at night and never surrender. And Salt Sells Tainted Love. There you go.
Starting point is 00:26:08 Tainted Love. Yeah, that's definitely 80s. Are on the released set list so far. Okay, I like this. That's kind of fun. It's fun. Go Doritos. Go Doritos.
Starting point is 00:26:18 I mean, it's going right at the genre, you know, kids, younger, but still the nostalgia of the parents. Yeah. Like, you're getting like a lot of play right there. It's really, really smart. It's making me want some Doritos. Same. We are hungry. We've talked to love about food this episode.
Starting point is 00:26:34 Well, we're going to keep going. Excellent. Taco Bell asked diners to swap out Monday meals via TikTok dance challenge with Taco Swap. Taco Bell is iterating on its international. I see a taco campaign with an effort that can help it engage with Gen Z consumers by tapping into culture on their preferred platforms, namely TikTok and Instagram.
Starting point is 00:26:57 The effort demonstrates how the chain which named its first culture agency of record last year tries to differentiate itself from other brand actions around culture. Taco swap. Fun popping out. So if you got a mundane meal, you do a dance challenge and you get a taco.
Starting point is 00:27:15 It's fun. Like if you're having, I don't know, I remember growing up And my mom, you know, you ate what was in front of you, but we didn't get, but like, you know, man, to get like a fast food versus having like chicken and rice or something, they're like, oh. Yep.
Starting point is 00:27:31 Yep. Now our kids are spoiled and they get it all the time. That's me as an adult. I'm like, actually, I can do whatever I want for dinner now. You're adulting. I am. I guess the TikTok dance thing is still going. I've seen a couple of them.
Starting point is 00:27:46 But I didn't know that the dance challenge thing was still necessarily a thing. There's a Lizzo one now, which is all over the place. I do see like I listen to country music and Walker Hayes, who's blown up the last couple years. He's always doing dance challenges. And I guess I should know better that they're still alive. Because I do see him dancing with his daughter all the time, which is pretty cool. Maybe he'll have a taco. Maybe.
Starting point is 00:28:12 Airbnb's huge summer updates, preps for a new level. of travel last year. They said the single biggest challenge was thinking like a startup because of all the lack of growth. But then they've had tremendous growth because of coming back from the pandemic. Pendulum swing. Their latest feature update, the biggest change is include a new search base on category and ability to book two listings in one flow for stays over a week.
Starting point is 00:28:40 And air cover for guests, which is basically Airbnb provided travel insurance. Do you ever use Airbnb? Yeah, I love Airbnb. I think they're great. Do you use them over, what is it, in our VR, what is it? VR. Yes, yes. Yeah.
Starting point is 00:28:56 Verbo? Verbo. Do that my second? Yeah. I do Airbnb. Yes. Vacation. Yeah.
Starting point is 00:29:02 Rennels. If my, you know, my dad's not booking something with his Marriott points. Yeah. I always go Airbnb. Yes. I've seen. It's just cool. When I lived in New York, that's what I did.
Starting point is 00:29:13 Instead of doing a sublet, it was way more fun. I'm looking into some investments to turn them into Airbnb. That's what we should make some bank right now. Finally today, Netflix, we've been talking about them. It's going to be launching ads sooner than expected. It's been less than a month since they announced the slowing revenue and the New York Times reports that is accelerating the schedule to turn things around and probably going to have ads on the platform before the years end.
Starting point is 00:29:44 Here's what I want to know is I'm spending. now it was like $14 when I started. I think it's $22 a month now. So if I'm paying $22, I better not get any ads. I'm assuming this is going to be, my understanding this will be, you know, a lower tier. Like Hulu. Like five bucks or something. Yeah.
Starting point is 00:30:04 Hell, like maybe watch it like a cable show. Right. That would be nice. If you just watch it for free, let them get paid by the advertisers. Poor Netflix, doing all the brunt work and then just really struggling. with this streaming. Yeah. And that's what happens
Starting point is 00:30:18 when Russia launches attack on Ukraine and like that lose like how many million people in Russia that's a good point. That's what happened
Starting point is 00:30:25 all the subscribers in Russia dropped off. Yeah. And I think they were headed towards trouble anyway. Yeah.
Starting point is 00:30:30 I mean, and they spend so much and I enjoy it because the content's great. Yeah. You know, camera thrones. Awesome.
Starting point is 00:30:37 But it was like $100 million an episode. Yeah. Even the last kingdom. Mm-hmm. Excellent. Recommended.
Starting point is 00:30:44 Yeah. Got. It's gotten pricey. It's just a TV is so expensive. Yeah. And a lot of these companies now, what you're seeing with the stock market dropping and things like that
Starting point is 00:30:54 is these companies are actually going to have to start making money and not just generating revenue. That makes sense. Because what's been happening is they get these increased valuations because they're generating billions of dollars in revenue. Right. But they're losing money.
Starting point is 00:31:09 Right. And so, but you grow users. So it does have value because you do have that audience base that you can monetize a different way. But it's on the promise of making money, not actually making money. Now, Netflix has been making money,
Starting point is 00:31:22 but there's a lot of other startups that they've been playing this. Like Amazon was the first to do it, really. That's right. They didn't make money forever. Forever. And even, I'm pretty sure they're profitable all the time now. But it's not as much as it probably should be because they offset it with free shipping
Starting point is 00:31:39 and all the stuff that keeps the user base there. Free returns, all of it. So fascinating. The metrics of a. all. Yeah. There you have it. Today's Friday the 13th episode. Friday the 13th episode. Now we need to go eat tacos or chips or something. Yeah, I know. Something. I need to go finish some paperwork.
Starting point is 00:31:58 Sounds like fun, right? With a cocktail. Yeah, I know. A non-coctail. She's just some ground and ginger. God, Nick. Blame someone else. You can, but see, but you can blame someone else. You blame Ryan. Don't look at me. Blame someone else day. Just blame someone else not blame Christina Day. When's Blame Yourself Day?
Starting point is 00:32:18 Didn't we miss that? I think we skipped over it. Purposely, strategically. On that note. On that note. Any final parting words? Have a great week, guys. Great weekend.
Starting point is 00:32:32 Stay safe. Nicholas. Yep. Have a good weekend. Enjoy it. Enjoy Top Gun. Top Gun. We can now watch today.
Starting point is 00:32:41 If you're listening to this two months later, you can still watch. It's still available. It's probably out on, you know, Cheapy. Maybe on Netflix, with an ad. Yeah, with an ad.
Starting point is 00:32:50 By the time you hear it, but who knows. You know where to find us? We're at the radcast.com. Go check out branded bills. Radcast 20. Click on the link. Go support our sponsor.
Starting point is 00:33:00 Might have some more coming soon. You know where to find me? I'm at Ryan Offord on all the platforms. Go follow me on TikTok. We're cutting it up over there. We're Christina Gassie. We'll see you next time. Nick Weaver, our great host.
Starting point is 00:33:12 I'm not leaving Nick out. We'll see you next time. all the ratcast. To listen to full episodes or to contact us, visit us on the web at the radcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.

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