Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, May 20, 2022: Sonic Cheez-it

Episode Date: May 20, 2022

Welcome to this week's episode of The Radcast! In this news episode, host Ryan Alford and co-host Christina Yasi talk about UFO's... or UAP's, upcoming Social Holidays and a recap about our previous guest, Alvin Johnson and a brief introduction on our upcoming guests, Kosta Hantis and Lisa Loveland of Lynx Club NFT! Here are this week's biggest metaverse and marketing headlines:1. The US Military Is Building it's Own Metaverse2. Fortnite Creative's Creator Economy Represents the Future of Metaversal Brand Activations3. Belgian Museum Tokenizes Million-Euro Masterpiece to Allow its Fractional Ownership4. Cheez-It Taps Pandora to Produce 'sonically-aged' Cheddar Crackers5. Peloton Ad Spending Plunged as New Users Wane6. Twitter Board Says it Will 'enforce the merger agreement' Despite Elon Musk's Latest Move7. Pepsi, Pizza Hut put Soccer Fans in Paul Pogba's shoes with AR Game8. Product Placement is Going to Take Over Your Favorite Show If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Between Fortnite and Roblox, you know, those are the two biggest platforms. And I'll say this having kids. There's like this point where they graduate from Roblox to Fortnite. Like my 12-year-old's kind of there. But he still kind of dips back in Roblox. It's interesting to me how everyone thought that some of the trends that became trends in a pandemic, we're going to stick around forever. Like, it kind of bounced back to a lot of opposite happened, really.

Yeah, like the rubber band's going to come snap back eventually. because people don't want to stay home and do nothing all the time. You're listening to the Radcast. If it's radical, we cover it. Here's your host. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, May 20th, 2020, our weekly advertising and marketing news.

I'm joined my lovely co-host. Christina Yassi. Live and in person. Here you are. Those glasses are sharp. Thank you. They help me see. I'm out of my contacts.

I've been wearing mine occasionally. I'm supposed to. Hopefully my eye doctor doesn't watch or listen to the podcast. I'm supposed to do it once a week. I'll vouch for you. You've had them on at least once a week. See? Yeah.

There we go. I can see. Exactly. So having a good week? Yeah, so far. Aside from, I mean, the weather's been beautiful, but the pollen is just thick. It is devastating. Yeah, it is here in Greenville, South Carolina.

That's where we broadcast. Yes. The radcast. So wherever you are, whenever you are, however you are, you know, this is where you're listening. This is where we are. G. Vegas. We got a brand new park opening right outside of our location, Unity Park, if you're in Greenville.

It's beautiful. And part of the Greenville County, I'm sure the city council all listens to the podcast. They should. Congratulations on that endeavor. It's actually really cool. Yeah. And our client airloomed. It's an amazing structure.

Gorgeous work, yeah. For the, metal work. For the park. And so we're proud to work with them, proud of that work. So if you're in Greenville, it's a big day here when we were recording this. But, yeah, it's been getting warming up here in South Carolina. A lot of weird things have been happening.

Just about the UFOs. We had our first UFO hearing in like over 50 years, I think. Yeah. I used to be really fascinated by UFOs, and I don't know if it's just because you get older and you're like, if they're real, they'd be smacking me in the head by now or like they'd be be beaming us up or something. Totally. But I will say if you watch Rogan or, you know, you go down that rabbit hole of the information, it gets a little freaky. Like there's stuff out there.

Well, now they're called, they'll see, I have here, they're called UAPs, which stands for unidentified aerial phenomena. So I like that we just kind of get more and more vague with it. Instead of flying objects, they are aerial phenomena. That almost sounds dirty. Yeah. A little UAP going on around here. Hey. Hey.

Yeah. We're not going to leave that love. We're adults. Yeah. UAP going on last night. Let me tell you. UF.S. The ding button.

Yes. Give it a round applause. There you go. Unidentified aerial phenomena is interesting. But do you believe in, do you think there's other things out there? I think there are absolutely unidentified things out there. But similarly to you.

I mean. Unidentified like it's an asteroid. I don't think there are aliens. Nick, what's your opinion? You think there's aliens out there? Well, that's clear. It's true. Yes.

It is. I was younger, I used to think they were like, you know, demons or angels or something, you know, more paranormal. But I don't know now. And it doesn't affect my day-to-day life. So until it does, I don't waste too much brain energy on it. Yeah. It's hard to know. And in other serious news, Taco Bell is bringing back the Mexican pizza.

Thank you, Doja Cat. We owe Doja Cat. Some people, this is like religion here, the Mexican pizza. You a Mexican pizza person? I'm a big Tacoa person. I don't do much with fast food, but Taco Bell, I'll rise to the occasion. Yeah, you kind of have to. That's when you've been drinking all night.

Late rehearsals. Oh, yeah. It's a staple. Nick, Mexican pizza? Yeah, your nay. That's a nae. Taco Bell in general and nay? Yeah.

Okay. Yeah. You don't run for the border? You're more of a cookout person, aren't you? A great campaign. Run for the border. I think it's a little politically incorrect. It hasn't aged.

It hasn't aged great. Politically incorrect. but it was the campaign. It worked for a time. I think it's working in reverse now. Run for the border. I think, you know, like... Right, right.

We'll leave that there. Different connotations. Yeah. Mexican pizza, though, is all that matters. It's coming back. I might go have to have one. I think it's coming back this weekend or something. Yeah.

There are signs for it. Yeah. I, uh, the nacho bill got, the Grande nachos. in a pinch when you're drunk are super good. I'm a cassidia girl. I always go for a cassidia. Yeah.

Sober or drunk. I'm trying to remember if I've had the nachos not a little intoxicated. I think it's always been. I don't think I've consumed too much Taco Bell sober. Even Nicole and I, like, we've been to like some events or something and a little late and, you know, didn't really eat dinner. You know, like you had five or six drinks, but like one bite of an hors d'oeuv. Right. Right.

You've had a stuffed mushroom. That bean burrito sounds delicious. Like the delicacies of whatever's in that thing. Oh my gosh. I don't ever want to know. I don't ever want to know. Talking about unidentified aerial phenomena. That's where it is.

That's where these articles come together. Everything connects. Yes. For during and after that experience. It's been a good week. Hopefully you listen to the deal maker, Mark Evans, on Tuesday. It's great. Mark's awesome dude.

Great episode. Hope everyone enjoyed that. And next week we have... Drummer, please. Yes. Costa Hansus and Lisa Loveland. Links Club NFT. This was actually one of the more practical uses of NFTs I've seen, which is why I had

them on. Basically, it's grouping people. I would call it like it has the promise of being the LinkedIn of NFTs. Like literally... That's a good one. way to put it. You know, you think about these entrepreneurs or networking clubs where people, like many of people come together, like B&I, like where people share leads or share information or stuff like that. And it's not just leads and business driving, but more the organization of it.

And they're doing it based off tokenization. So you pay to get in the club. That token can gain value, but you're also in the club with all these people. And you've got training and learning that happens within it. Right. So I think they've got a lot of potential here. Yeah. And really smart people really enjoyed talking with them. You can learn a lot if you're kind of listening.

You're kind of on the NFT fence of what is it? How is it? Where is it worth it? Is it worth it? Costa does a great job of explaining it, breaking it down into terms we can all understand. And I try to make this practical for ways that you might use it now and where it's going to go in the future instead of, you know, this scarcity of bad art.

Right. Right. And just a trend. Yeah. We did talk about some ADD apes, but, you know. There's the hook. There's the hook. Yes. No, we didn't. Board apes, ADD apes, whatever. We kept it practical about the practical use of NFTs, smart contracts, and how you can use these things, but please check out the episode next Tuesday on all your favorite platforms, wherever you're listening to this now. Links Club NFT next week. Speaking of clubs, there's actually a new club getting started by our favorite sponsor. Brandadbills.com.

They started a monthly exclusive hat club where you pay a low price to get a, if you're like me, and look, I'm a hack guy. obviously. You kind of have some rotation. Yeah. But you kind of like having a nice fresh hat. Yeah. You know,

absolutely. So they've got a new hat club once a month. It's like $20, $22 or something. And, but these are high premium hats. You get one of their exclusive hats. They might even gain value like an NFT. Who knows?

I mean, you know. We never know. We can speculate. Yes. But in all seriousness, you get a fashionable new hat every month. with their new membership club for $22. And to get a fresh new hat every month and just know it's coming in the mail.

Yeah. $20, that's, you know. There you go. Just to upgrade your wardrobe, you know. But here's what you can do. You go to the radcast.com. You click on sponsors. You click on branded bills.

You get 20% off all your orders. If you don't go that way, you go straight to branded bills.com. inner Radcast 20 hats, shirts, flannels. It's getting warm, but you know, get ready for, you can put your custom order in now. Exactly. Because they take custom orders with your logos, your designs, anything, some of the highest quality premium merchandise in this category, including these beautiful hats that I'm wearing right now.

Yep. And use Radcast 20. Promocode Radcast 20, 20% off all your purchase from the official merchandise provider of the Radcast. Branded Bills, brandedbills.com. And speaking of sponsors, so if you're listening and you want to get the promo like they're getting it, we are opening up some new opportunities. We do. We've got lots of options.

So, you know, with over 150,000 downloads a month, an active and growing sponsor, listenership. Audiences. Good time to get in. You need a message us. You can reach us at radcast.com. Fill out the box there on info. and get in touch with us because we've got some really great. We want our audience to be your audience.

Yes. So great opportunities there. And speaking of great opportunities, there are a few of holidays of note. To celebrate, yes. May 21st, National Armed Forces Day. Very important. It is very important.

You got Memorial Day coming up, and National Armed Forces Day on Saturday, we salute those that serve so that we can have freedom. Can live the lives we have, yes. Freedom isn't free, folks. National Armed Forces Day. day on Saturday tomorrow. And ironically, on a Saturday, I know.

It's a national bike to work day. For all those retailers out there. Could you not move it? Well, we could bike here because we're on the swamp rabbit trail. Just not work. Yes. So in the, I guess, you know, if you're working retail or something or it works, but like most Monday through Friday work.

National Bike to Work day on tomorrow, May 21st. more importantly it's my favorite like Yoda Day yes you know that means since you did help this list I did you uh I know I've been I knew you get the talk like Yoda I was trying to figure out how to say let's see um can you do the little sound you didn't get the syntax but he has this little like a little I can't do his little noise I have friends you can but I can't come on do it what does he say do that talk backwards I will I can't do it. Hungry I am.

Hungry I am. UAPs there are. You're doing great. You got it. You just want to know weird flex, but okay. Yeah. That's what I thought. And then May 24th, National scavenger Day.

This is a warning, because I'm going to do it in the office. Preemptive here. Yeah, there you go. Oh, boy. National scavenger. day. I wait all year for it. Yes. Well, I mean, without further ado.

Here we go. Trends in the Metaverse. We do have some important stories. We're getting to our news articles, folks. First, this is interesting. Seems practical, too. Exactly. And a good usage of the Metaverse.

The U.S. military is building its own Metaverse. On May 10th, two fighter pilots performed a high altitude proto-metaverse experience. That sounds quite complex. But a few thousand feet above the desert of California in a pair of Barakut 540 jets, they donned custom AR headsets to connect to a system that overlaid a ghostly glowing image of a refueling aircraft

flying alongside them in the sky. One of the pilots then performed a refueling maneuver with the virtual tanker. This is cool. And, you know, we talked about this pre-episode. The first, like, I remember of, like, simulation, stuff like this was literally on the PC, like, 20 years ago, maybe 25 years ago. Flight simulator. It was, like, literally every button was exactly.

It was complex as shit. And I remember, like, my dad's PC having it was, like, the only game on there. And I'm like, oh, God. And I couldn't even get it off the freaking, I couldn't get off the ground, like, crashed every time. And it would, it had like some backhanded, like, smart-ass thing that it would, too. I was like, yeah, congratulations. You didn't make it off the landing strip. I'm like, oh, well, thank you very fucking much.

Yeah, there was no, there was a kid. I was like, you know, just like smacking the screen going, you know, because it was like literally every button was like so complex, like, QRT to get the back of the plane up. And I'm like, I'm like, oh, I remember like almost getting it. and then crashing at the end of the thing and it going, oh, congrats. You didn't make it off the runway. I'm like, oh, that's smack you.

I'm going to get back at that thing in the Metaverse. There you go. But no, this is practical. So Metaverse-related ideas are already part of some of the latest military systems. The high-tech helmet for the new F-35 fighter jets, for instance, include an augmented reality display that shows telemetry. Very tough word to say. data and target information on top of video footage from around the aircraft.

Okay, this makes a ton of sense. Again, back to like the Mars example, like simulating things of importance in the real world and doing it and having that three-dimensional experience, totally get it. I'd like to get up in the military metaverse. That's not night or fortnight. I don't think that's quite as real. And it's, I mean, it's safer. And I would imagine that, you know, it's got to be cheaper, right?

Like once you get the initial technology down, I would think it would be cheaper to train and, you know, not as much of a liability. And not as much of a threat. Right. Hopefully. Knock on wood. I know. It's like metaverse. You can be able to like get hurt in the metaverse, like really hurt.

Some idiot will figure it out. Like someone will find out. Like shocks you. Like there's shockers that on you. Right. Right. Right. Right.

We don't have it or whatever. Yeah. It's like on your finger and you're like in there. Don't go in that. You know, the back room there. You're getting shocked. Like a shock collar with a dog. Yeah, exactly.

But this is cool. Yeah. Good find. Thank you. U.S. military building its own Metaverse. Go check it out at Wired. Wired.com.

Appreciate the article from them. What we got next here? The Fortnite Creatives creator economy represents the future of the Metaverse brand activations. So Fortnite Creative is becoming a hub for Metaverse brands. And the demand has put. companies to look beyond Epic Games, the developer of the title, to reach audiences. Just like the world it emulates, the metaverse is constantly changing, meaning Epic games has to continuously provide relevant and exciting activations within Fortnite if it wants

to compete with other platforms like Roblox. While the number of agencies and independent creators working within Fortnite Creative is growing, Epic Games, their internal team still dominate much of the branded space. To handle this influx of projects, the developer has partnered with a number of independent creators including Alliance and Zen Studios. Yeah. This, I mean, between Fortnite and Roblox, you know, those are the two biggest platforms. And I'll say this having kids.

There's like this point where they graduate from Roblox to Fortnite. Like my 12 year old's kind of there, but he still kind of dips back in Roblox. Like I think when he's 13, 14, it's probably all Fortnite. Totally. But it's the two places where these things are able to be branded and brought to life most, I don't know, holistically, because of the scale, because of the scale, because of the they're already built into the gaming platforms. Right.

And what's interesting to me with this is that they're using smaller agencies to market themselves. I thought that was kind of fascinating for those of us that work for boutique agencies. The big dogs are still options. That's right. It's pretty cool. It's going to be interesting. Fortnite has a make sense to me because you're getting to an older audience. Roblox to me, I still don't know a 20-year-old that's playing Roblox.

Totally. Like so some of the, and I get marketing to the youth, but like, you're still way early. You got to target the parents at some point, right? Yeah. And I'm only on there because I'm in the business. But the Fortnite makes a little more sense because the age range is so wide. Yeah. People that pay Fortnite.

Totally. Just don't know why they've got multiplayer on that, though. My kids hate that. It's like all at one screen, you got one player. You got to get multiplayer on that thing, Fortnite. Come on. And then we have the Belgian Museum tokenizes, million euro masterpiece to allow its fractional ownership. The Royal Museum of Fine Arts Antwerp or

KMSKA in Belgium is working with two blockchain companies to tokenize Carnival de Binch, a million euro painting by Belgian artist James Ensor to allow everyone to become a co-owner of the masterpiece. The two centuries old museum has partnered with blockchain companies Ruby and Tokeney to tokenize the masterpiece on the Polygon blockchain using Tokeney's compliant ERC-36433,000. based security token. The KMSKA is the first European museum to tokenize a masterpiece to democratize art investment. While the art

industry has been traditionally dominated by wealthy individuals, the KMSKA says it aims to make masterpieces more available to the masses by offering fractional ownership. Interesting and not surprising. I love this. I think this is great. You know, I mean, so

to break down all the jargonees, let's call it to Mona Lisa. And every, you know, obviously the Mona Lisa is owned by a very wealthy person that doesn't want to share ownership. But let's say they did. And you wanted 10,000 people to own a fraction of the Mona Lisa. You can create these smart contracts, tokenize it so that your share. Yeah, you're shareholding.

And it's kind of like buying stock in, you know, artwork. It really is. And it's cool because people think, you know, art is this kind of old, archaic dying thing. And this is, I think, a really cool way to revitalize it and make people feel like they can be involved in it. And it's not just stagnant. I know. Speaking as an artist. Maybe we should just turn the agency into like painting things and tokenizing it.

I'd be all about it. NFT my comedy. I know. There's artwork behind me that we created marketing. There you go. This could be yours for 10,000 euro tokens. Part of it. Part of it.

We'll cut off one corner for you. You need eight owners for it. Yes. We'll fractionalize it. Oh, no, in all seriousness. It seems like a practical use for it. And this is where smart contracts are headed. So it's cool, even though it's the Belgian Museum.

Yeah. 200-year-old museum. Pretty interesting. They're getting, hey. Europe would do it first. Yeah, of course. They'd do everything first. This was fun.

Right. Cheez-it taps Pandora to produce so sonically. Socially, I really wanted to say it. Sonically, age. Cheddar Crackers. All right, so what does that mean? Cheese that produced sonically aged cheese for its crackers with the help for music service Pandora, according to news release, the idea of aspired by a 2019 study that found aging cheese

with hip-hop music affected the final products, taste and smell. Not wild. Cheese at tapped Pandora to create songs that shared qualities with those used in the research to experiment on its own snacks over a six-and-a-half-month period. It's wild. For consumers are interested in the types of snacks used to age the cheese. Cheese campaign includes a playlist on Pandora. This is fascinating to me.

Right. Is it all in the head? It doesn't real. I think they did a study where they actually like sound can, because it's sound waves, right? And it's in the air. Change the taste. Like can affect the aging process. Yeah.

Hmm. Who knows? Maybe it is a gimmick, but if it's a gimmick, it got me. So the marketing works. Nick, you buying this? Sound waves, microwaves, microwaves. 5G, man, it's messing with our brains. Yeah. You know, I need to do a blind taste test.

Right. It's cool. Really, no. The partnership is neat. The partnership's cool in the playlist and all that. but whether or not it really impacted the taste of the cheese. Who's to say? You know.

But you're going to end up with some guy that's going to be like, it tastes the same and some guy that's going to be like, no, it's totally different, like Coke and Pepsi. Yeah. Like, do they taste different? Do they? And now we have... Coke and Pepsi absolutely taste different. You could give me a triple wine taste test.

And you see, then maybe the cheese tastes different. That's all I'm trying to say. Maybe. I'd have to taste cheese that had been sonically enhanced. Sonically aged. And then sonically aged with hip-hop. And after you eat all of your cheeses, you can get on your Peloton, maybe. But Peloton ad spending plunged as new users wane.

Or so the article says, Peloton, you went, you get it? Yeah, you go on. Okay. Peloton spent $294 million on advertising across all platforms in 2021, a 300% year-on-year increase, according to a new media radar report. The fitness company's ad strategy had shifted considerably so far. far in 2022 with add investments down 22% to 47 million in the first quarter. This is interesting because they, after COVID happened, everyone wanted a Peloton,

and they really hit the ground running and ran a little bit too fast. Can't tell your eggs in one basket. Yeah. I think, I still think there's hope for this. Like, I know they've tanked pretty hard. And I'm not saying they've had some challenges with some their advertising, some of their naked of stuff and all that. And if they can, and I think they've turned the corner on most of that.

Agreed. So assuming they can get all that in order. I still think it's interesting to me how everyone thought that some of the trends that became trends in a pandemic, we're going to stick around forever. Like, we kind of bounce back to a lot of. The opposite happened, really. Yeah, like the rubber band's going to come snap back eventually because people don't want to stay home and do nothing all the time. Right. And only work out at home. Now, at the same time,

I think there's a place for this because you can't always get to the gym and to have a more tailored experience with live interaction. Yep. I agree. But again, whether or not the growth that they had, it was sustainable, it was clear that it was. I mean, 300% to invest all of that based on one year and a very weird circumstance. That doesn't seem like the wisest. Well, I can't fault them for spending more. Sure. It's just what, where was the cutoff?

Totally. Like how much more. Right. You know, whether it should have been 300%, I don't know. But I think they were wise to spend more in the moment while they had that moment in time. People were home to maximize, you know, wherever the market was going to be. Sure. But the reality was it was going to slow down.

So, and how many hardcore decisions did they make that they couldn't scale back once the reality set in of the new thing? That's, I think, the key here. Right. Where's the actual loss? Yeah, because, like, in marketing, it's all about headroom. And headroom is, okay, with whatever I'm product I'm selling in any, whether it's B2B or B2C, what is the truly available market? Yeah. You know.

Yeah. And because it hits at some point. And you can create more headbroom with pivots and different things like that. But it, it, there's a scalable market for everything at the end of the day. Sure. And they might have out kicked their coverage a bit with whatever that might, that total, yeah, addressable opportunistic audience was going to be. Right.

You know, like how many people, was it one in ten that are willing to have a peloton? Like, really? Yeah, realistically. And they put money behind assuming it was going to be one and four. We don't know I don't have to see all that data to know like return on ad spend and things like that and addressable market but

we'll see where Pelotan goes I still like the notion I do too and it's still cheaper than like an interactive and like membership and I don't have one but it's it's been on like by I don't know

if I didn't live in a studio apartment I would have one I want one so badly I like the treadmill or something I need somebody like yelling at me run faster. Right, right, right. It needs like the drill sergeant to come on, you know, like and yell at me and like tell me not to give up and all that.

Right. Push yourself farther. Yes. They're like, you're a wuss. You're at, you're only at five degree of difficulty. You need to ramp this up, Alford. So we know what you need at least a 10% incline for five more minutes. And they can control it from their side.

Oh, God, that would be brutal. Oh, yeah. There we go. Now we're working. We'll start our own. Yeah. Yeah. And then they get like the mirror thing and they start like, you know, put me a chokehold with the, with the bars or whatever.

Oh, no. This is turning into something else entirely. I don't know. Like, it's all motivation, you know. Sure. In the day. Okay. Moving on.

Whatever motivates you. Twitter board says it will enforce the merger agreement despite Elon Musk's latest moves. So this week, Musk has been pushing. switching back on all the bots and making noise. I think he's just trying to reduce the price is what I get this. I think he's trying to maybe get leverage for that. I mean, he may walk away, but he's got a billion dollars. He's got a billion reasons not to.

Hey, you're not wrong. Do you think if he did walk away, he'd start his own platform? I do too. I think so, probably. That's why I'm wondering if he's learned, again, I don't know how much data he's been getting or what he has or hasn't seen. He's gotten something that will help him launch his own. And maybe that's cheaper than, you know,

Stay staying where he's at. I don't know. Something tells me this is all jockeying and this still ends up happening. Yeah. But he tweeted, yes, I don't know if you saw it. He said, if I die under mysterious circumstances, it was nice knowing you. I was like, oh, Elon. That's interesting.

I did not see that. He's such a troll. He's such an internet troll. Yeah. Maybe he's seeing UAPs or something. Maybe. Maybe he's, like, in charge of all of them. Who knows?

So that's wildly fascinating. Then Pepsi Pizza Hut put soccer fans in Paul Pogba's shoes with AR game. Pepsi is teaming with Yum Brands chains, Pizza Hut and KFC, for activations related to soccer star Paul Pagba as the UEFA Champions League competitions near its close. Together with Pizza Hut and production firm Tool of North America, the soft drink marketer developed an augmented reality, which is AR, for those of you who don't know, mobile game and the runner genre that puts players in the shoes of Pagba as he dribbles the ball, and slides under obstacles to obtain points.

Soccer continues to hold a significant place in PepsiCo Sports. The company has been a partner of the UEFA Championship League since 2015 and is currently sponsoring with this division to extend through 2024. This is interesting because you buy the product and you get, that's the only way you get access to the game. It's a lot of cross-marketing, which I always think is interesting when you pull an athlete or a celebrity in with multiple brands. In order to access that, you've got to buy the product.

Score with Pagba. You know, this, I love the, the application is cool. Yeah. Like, I get it. I'm just so, like, if that's, I guess if that said LeBron James, I'd like turn my, I'm not a soccer guy. Sure, sure, sure, sure. I got to, like, get my head out. I know how big soccer is.

Yeah, he's a big deal. He's a big deal. And go, you don't know who Pagba is? Oh my God. Yeah, and he's like a top one for the, he's up to trade, I believe, in 2024, which is part of why they're doing this. And this is his first. video game. So a lot of interesting stuff going on.

There is. And, you know, we've been talking a lot about AR and all those experiences. Thinking it more accessible? Yeah. Once again. You know, Pepsi and Pizza Hut. Which are very American. Very American brands.

I think it's interesting. I've been hearing, you know, soccer's getting more traction in the U.S. And I guess it is with like you've been less and stuff. like that. Yeah. But like, it's still, we just still feel so dominated by football.

Like American football. Right. And last week, when we talked about, you know, different platforms that are only allowing streaming for certain games, I do think that we're going to see more of a,

you know, shift in Western culture and in the United States towards soccer or European football. Yeah. This is one of those, like, when I see these, I want to go try them out

before I can talk about them because I go like, on service feels cool. Feels nice. Yeah. But then I want to just go see how chitzy it is, like if it's like really a good experience. Right, right. It just feels gimmicky.

Right. Or cheap. Yeah. Totally. So we'll see. Maybe I'll go get in Pogba's shoes. There you go. Yeah.

Let him walk around my shoes for a day. Something like that. If these shoes were talking, what was that song? These boots were made for walking. There we go. Boots are made for walking. Or their talk. Shoes were made for talking.

Same same thing. I think it's better. These shoes are made for talking, maybe. If these shoes could talk. Man. Just kicking it. Product placement. Okay, I saw this.

It's our last article of the day. Sounds good. Product placement is going to take over your favorite show. So, okay, here's what's happening, people. I read one more line from this, but the audiences might not notice, or ideally notice, but just enough. Product placements is a $23 billion industry that's growing. Traditionals, these deals are worked out before shooting, sometimes eight months in advance,

and involve someone on set making sure the product looks just right. Though details are sparse, Amazon's virtual product placement tool, which we talked about a couple weeks ago, is still in beta being used in a slate of Amazon originals, including Tom Clancy's Jack. Ryan. And that's where they drop it in after the fact. That's where this is headed, which is cool. Nick drops in placements on a lot of our videos. One of the many services we offer. Yes. Shames plug.

Make this office bigger, Nick. Okay, I doubled it. We need to look bigger. It's only 6,000. Make it 12,000 square feet. Double it in the background. No. But look, people don't like to be advertised to anymore. The effectiveness of, you use the words traditional digital, traditional ads, which is quite meta in its own right, people just, it doesn't have the impact that it had 10 years ago. People can see through it, yeah. And so, but brands need to get those impressions and product placement is a natural, it's always, been around forever. It's why you have soap operas and everything's like that. Totally. That's where that came from.

It wasn't just the commercials. It was actually a box of soap like. on the counter with the woman, again, the kitchen. Yep. And this is going to be even more prevalent, I think, as marketers look for ways to kind of break through and still stay in the know when traditional ads and placements don't have the impact they used to. Yeah, continue to stop performing the way they used to.

Yeah. And so it's going to be fascinating with CGI and stuff, like the dropping it in where things go. Right, right. It's going to be like, you. who can name what was dropped in after the fact. Totally. Fun little trivia question. Nick,

that'd be a good game we could play. Nick, can you spot the CGII? A little trail of digital order facts. And then you know it's going to look perfect and it's going to be represented accurately. That Coke can's kind of floating on the table and instead of sitting on it. Well, and even like,

when they're released in other countries, they have to change the restaurants that are driven by because they might not have them in that specific country. Yes. It's very interesting. Well, it's kind of like right now, like I'm sitting here. And, you know, I could be talking about Alani New if they were a sponsor, but it's just sitting here like getting free advertising.

Or we'll just copy and paste a Coke can. This would be an example if you're watching the video of product placement. This could be you. That was free. The next one's not. Complementary is the word we like to you. That's right. Complementary.

Nothing's free. Nothing is free. No such thing is a free lunch here on a radcast. But we could sponsor one. We could. With your help. Any final words there, Christina? Sponsor us.

Yes. That's all I got. Yes. Yes. Yeah. I mean, look, it's for women. I mean, you're a woman. I'm drinking it.

But, you know, you like these. Yeah. I have friends who drink them too. They'll post them on their stories. And I'm like, I'm trying to get them to sponsor us. There we go. You might even try some of the other products. Yeah.

Yeah. All their nutrition. It's all good. That's all I got. Final words for the weekend. Yeah. Nope. Nicholas,

anything final words? Yeah. Yes, we did. You got a great lineup too. The Queen of Water. Yeah. She's so cool. Yes.

Queen of elixirs. There it is. Yeah, that'll be the teaser. We mentioned more than that. Tracy. Tracy dues. She was great. Looking forward to that.

That's coming up in a couple weeks. And look out for Links Club NFT next week with Costa and Lisa. You know where to find us, the radcast.com. Search for NFTs. You find all the highlight clips from every NFT clip we've ever done. Our search bar is amazing. You can learn a lot just getting the highlight clips from any topic. Instagram, anything, Facebook, product placement.

Product placement. Yes. Peloton. I'm at Ryan Offord on all the channels for Trin de Gassie. Ryan Offord. We'll see you next time. Bye. To listen to full episodes or to contact us, visit our

us on the web at the radcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.