Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, May 27, 2022: TikTok Is At It Again and Microsoft Enters the Metaverse

Episode Date: May 27, 2022

Welcome back to another episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Christina Yasi talk about Microsoft entering the Metaverse, Metaverse crime, and TikTok's newest launch! Here are this week’s biggest metaverse and marketing headlines: Microsoft is Selling the Metaverse Now Serious crime in the Metaverse 3 Metaverse Businesses That Could Have Enormous  Potential Marvel to Digitally Resurrect Stan Lee Miller Lite and Bud Light's Epic Clash Sprite Debuts it's First Ever Unified, Global Marketing Campaign "Heat Happens" TikTok's new Ad Product Let's Brands Crowdsource Content If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick _weaver_ If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, May 27th, 2020. It's our marketing and advertising weekly news edition. I'm joined my Christina Yassi. Here in the flesh. Here you are. I'm Ryan Offer, your host.

Welcome to today's show. How are you? I'm good. I'm good. Yeah? Yeah. Tired but good. What's new?

I know. Hey, it's got a long weekend coming up. I know. And the sun's going to come out finally here in G Vegas. Yeah, it does like it's going to warm up, you know, for the weekend. It's a little dreary here on the poor day. You get more and more tan every time I see you. Yes.

Trying to get the complexion up. Try to go to olive level, level eight. Oh, I'm so jealous. Nope. I'm the beacons are lit. Gondor calls for aid pale. Yes. That's a Lord of the Rings joke, but I know you probably went over your heads.

You know, I get it, but all that Gandorf. wizardry stuff Gandalf, Gandorf and Gandorf is good I like Gandherst Wizards of Oz I do love the Wizard of Oz

I do love the Wizard of Oz You know, so it's better than all that You know, I'm not going to disagree with you on that I'm not in Kansas anymore And we even had a tornado this week Here in Greenville Back to the West

I know It did luckily it didn't Damage any too bad It hits Spartanburg Well Does that even count? Not really. We love Spartanburg and all of our listeners there.

Anyone listening in Spartanburg, we love it. The charming downtown. Sparkle City. Sparkle City for a reason. Yes. It's been a good week and I did see this right before we came in. I thought it was worthy of mentioning. The new Cracker came out this week.

Pray tell. Half Oreo. I did see this. I did see this. Every day we stray further and further from God. And there it is. Sweet and salty, Oreo Ritz, the flavor combination.

I'm in for it. I love both. And I think it sounds delicious. We may have to have like an episode of us trying those. Supposedly it's like limited edition. I don't know if we can get any, but maybe we'll have to try. Look, challenge accepted. I'll whip on to Harris Tito right after this.

See if I can find it. Oreo Ritz. Yes. Chocolate on one side. And, you know, that sweet. Ritz. Buttery cracker on the other. Yes.

I love a ritz cracker. I do love a ritz cracker. Just some soup. Oh, just the whole sleeve, man. Totally, like, it turns to mush. It does. You put it in some soup, it's like, just melts into it. And it makes it better.

Makes it better. So good. My grandmother making vegetable soup, you know. Yes. Yeah. Yes. We're making you hungry here on the Radcast. It is almost lunchtime here.

Eat your hearts out. Been a good week? Yeah. And we've had some great stuff happening here. Yes. We recorded a great episode yesterday. We had some BTS on our Instagram. So if you don't follow us on Instagram, follow us at the Radcast as well.

Yes. We had a recording with Mr. Rob Luna. That'll be coming up in a few weeks. Cool guy. And we had our episode with Links Club NFT and Costa Hanses and Lisa Loveland. Yes, they were cool. I think we broke down in layman's terms what NFTs are. Yeah.

What they aren't. How useful they are. Yes. How they can be useful. in practical ways more than... Not just a trend. Not just ADD apes. Right.

I mean, bored apes. I mean hyper apes, whatever the whole apes they are. Hey, with the jokes. I didn't know if it's jokes as much as like it's the, I don't know, cynical. The stereotype. Yeah, cynical's good. There you go. Yeah, those monkeys, whatever they are.

And who do we have to look forward on Tuesday? We have Tracy Dues. Tracy Dues. Tracy Dues. The queen of elixirs. Queen of Water. She's so cool. She was cool.

I went down a rabbit hole on her Instagram the other day. She's very cool. Like I love all my guests the same. Equally. They're all my children, my little babies. Yeah. Joking. So these people would like eat me up for lunch.

But like she was cool. Just very down to earth. Yeah. And it was different than I expected. I expected to be really knowledgeable, which she was. But she was just really approachable. And it felt like a natural conversation. Yeah.

And so she was. forced not forced and she was just comfortable around shoes and she talked about her practical like ways to live and obviously water and hydration and some stuff were built in there but sure i don't know i thought she was cool what do you think nick i think i know you dug tracy yeah i did i like the uh i think they were like the nine pillars or whatever oh yeah there's some good stuff in there yes and nick you had nick's like playing a little low nick had his shoes off like two hours later because she talked about being one with her. It's all the stories like his feet playing it in the ground.

So stay tuned for that on Tuesday. We've got that coming up Tuesday. Yes. Which is exciting. Tracy does. Sorry, dues. God, I just wanted. Tracy dues.

Tracy do's. Dues and don'ts. I know. Tracy Dues was cool. So that's next Tuesday on all your favorite podcast channels. Wherever you're listening to this, go listen to her or watch the episode, her beautiful house that we got to see in the background in California. So,

so cool. Very cool. And it's been a good week. There was an announcement. I know we have some TikTok stuff later, but I did want to get to this since we didn't have it necessarily in the show notes. It was like late breaking. If we had like some late breaking news,

this is where we'd play it, Nick. I mean, maybe it's like something like. Nikki Minaj, Late Breaking News. TikTok is launching live subscriptions. So essentially, if you're a live creator, if you're going live a lot. Yeah.

People can subscribe to your live and they get a lot of benefits. So they get a little badge that says you're, you know, a subscriber there. So, you know, get your flare. 27 pieces of the flare. But you also get to chat directly with the creator. That's cool. So that only the people that are subscribed get to do the live chat. So yes, live is blowing up.

and if you've been following any of my reels or my TikToks lately, you would see me talking about the power of TikTok right now and how its growth. 50% of US watchers of TikTok are over 30. This is not your kids platform anymore. So tons of opportunity. I know we've got some other creator updates as we get into the news, but live subscriptions on TikTok,

another way to make money for creators. Nickel and dime you to death. Hey. You know, we should have a live going right now on our, you know, a radcast TikTok page. I'm only sure we have a radcast page on TikTok. Not yet. We should. Stay tuned.

Yes, stay tuned. It's happening now. Did you get that note? Where's the intern? I know, right. Oh, how many things can we get the interns? Right, right. Oh, no.

That's what they're here for. Yes, that is what they're here for. And, you know, speaking of what they're here for. It's the merch. You can necessarily see these off camera. We don't have our wide view. camera today. But our official merchandise provider, branded bills, brandedbills.com, this is, I mean,

the detail here. So classic. The, I mean, the lines here, if you're seeing the video, this makes more sense. But I'm going to describe the patch that's on our hats for the Radcast logo is dope. We have new colors coming. So stay tuned for that. Yes, we do. Our official merchandise sponsor, brandedbills, brandedbills.com.

If you go to Brandebills.com, you can use Radcast 20. You get 20% off. It's not just hats, folks. We've got beanies. We've got hoodies. T-shirts. You name it. They also do custom orders so you can get your custom orders in.

This is not the cheap stuff that you get on the corner, custom mark place. It's great. And maybe you're giving out for your fundraiser. And it's like a $4 t-shirt. This is quality. This is stuff that people keep forever as long as someone puts like, you know, watches your colors with a bleach or something. Exactly. As long as it's cared for.

Yes. And they've got tons of great collections. And look, it's Memorial Day coming up. Order yourself American flag hat or t-shirt. They've got some cool design, some different retro things, some black. I like it when you mess. And people that are classic red, white and blue. Don't be wrong. I'm, I'm patriotic. My next tattoo is actually going to be a flag on completing my sleeve over here. But I will say I like the black. interplay of grays with the flag and stuff like that. Yeah. So they've got some really cool treatments of the flag, and it's the time to be showing your patriotism for the country.

So use Radcast 20. Yeah, you've got another. I mean, you have Memorial Day. Investment. And you've got, of course, the Fourth of July. So go to Radcast. Excuse me, go to Radcast.com, our website. This is where you get the quick link.

This is the insider tip. Go to the radcast.com. Click on sponsors. Click on branded bills. You hit the link. have to enter the code in, you're automatically dialed in for 20% off everything you order. Go visit our friends at brandedbills.com. Cool.

Yeah. We do have a few social holidays, right? We do. We have National Hamburger Day this weekend. Will you be celebrating on the 28th? I think I might be. I will be. If not the 28th, maybe the 29th, we do.

I see some burgers. Actually, we're doing Mexican Fiesta on the 29th. So we probably will be having a burger on the 28th. There you go. How do you like your hamburgers? Like, what do you like on them? Oh, I'm either one. I go one of two ways.

Ooh. If you know what I'm saying. All hetero. But the, keep talking, I'm fine. I'll recover. So cheeseburger, plain with pickles. Or load that baby up.

It's like one of the other. It's like, you know, I totally appreciate. like the simplicity of a cheeseburger with pickles. Yes. Yes. The kids meals, I could have the hamburger meal from McDonald's. Or, you know, loaded up with 30 things. Totally.

There's no in between. Yeah. Now, don't throw just lettuce, tomato and bacon on that thing. No, you have like a fried egg in there. Fried egg, jalapinos, a little bit of like four cheeses. I'm a mushroom and Swiss gal. Put some mac and cheese on that thing. Oh, no, sir.

Rebuke it Lord. Yeah. I'm telling you. Yes. It's got to be medium rare. Oh, yeah. Got a medium rare. Oh, I'll eat a medium rare.

Yep. Burger. There you go. And then we have a paperclip day. Yes. Paperclip day. Doesn't correlate at all, but there you go. Celebrate accordingly.

Yeah, on a Sunday. I would always make jewelry out of paper clips. And then, of course, ringing in over our long weekend. The more important. Memorial Day. Hey, let's remember everyone that served our country. Freedom is not free. and I tell my kids that all the time.

And they're growing up that way. My grandfather and my father served in the Army, or excuse me, actually in the Air Force. But in this service and served our country. So don't forget those that died for our freedom. And even we're willing to. Yes. And I think we take that for granted. You know, like, I know we do.

You know, like people just, it's hard to relate unless your ass had to go over. and, you know, climb Normandy. Like, you can't appreciate it. Go watch, go watch freaking, what's the Tom Hanks movie? Saving Private Ryan.

Yeah, saving private Ryan. Remind yourself what, that's what war looks like. The tank must have 50 once. Aren't already like thanking your men in uniform. You need to do it. Men and women. Yes.

All of our are. People. Armed forces. Armed forces. Yeah, just think about that while you're celebrating this weekend. That's right. And then I have no idea at world, no tobacco day. Yeah, I guess don't smoke, you know. Yeah, it is terrible for you.

It is. It is. And I'm not even judging. It's just like, ugh. Look, I see, I love a good cigarette. I wish it wasn't horrible for me or I would absolutely be a smoker. I just never got into it. Like, you know, I was going to smoke something that was going to have some effect. I sing too, no, I sing too much. I think it looks cool. Like, and it doesn't, it chills me out. That's bad branding, though.

It kills your, it's so true. It's because of Audrey Hepburn. Absolutely. You're absolutely right. World No Tobacco Day. There you go. Don't smoke them if you got them on the 31st. Will you be celebrating No Tobacco Day on the 31st?

Nick. Probably will. Solidarity. Staying with it. Staying with it. Yeah. And with that. Off we go into the Metaverse.

Trends in the Metaverse. So here we have it. Trends in the Metaverse. This is a good one here. So Microsoft is selling the Metaverse now, and it's helping make everything from robots to catch up. Of course it is. This is entry.

You may not be ready to jump into the Metaverse for fun, but it could be coming to work sooner than you think. Microsoft announced Tuesday that Kawasaki is a new customer for the tech giant, so-called industrial Metaverse, a fancy way of saying factory floor work, will wear a hollow lens headset to help with production repairs and managing supply chains. We use the headsets to help build robots. And the robots obviously help with all the manufacturing of all these products.

Yeah. Like ketchup. Heinz is getting behind this. I know. It's insane. What you think about this. Again, I think it goes back to what we've been talking about with the practical application of the Metaverse, right? It takes it out of Roblox.

Yes. I think it's fascinating. I think it's where I think when I first heard like virtual reality and stuff like that, like the practical use of VR. Yeah. It's what that is. But now, you know, the metaverse and everything is kind of getting all entangled in there depending on. Totally. Right.

What you're attuned to and where your personal interests lie, really. Yeah. I just wonder, I want my crystal ball to know in 20 years like what we're doing here. I know. Is this fat or is it like really useful? Yeah. Well, yeah, it's an only time we'll tell, which is not helpful. I guess there will just be evolutions.

It will become more useful. Right. I don't know that the genie's going back in the bottle. Right, what the iteration looks like in its final form. Said it will use the Microsoft Industrial Metaverse in ketchup factories and Boeing as manufacturing partners. Those are two wildly opposite into the spectrum, aren't they? Catch up in planes. Catch up to the planes.

It's not a good pun. It's not a good pun. It's not a good pun, and I apologize. Leave it to Microsoft. Leave it to Microsoft. Now, we have kind of been joking, sort of, about crime in the metaverse and what that's going to look like, and if that's going to be a thing. And of course, of course it is.

And serious crime in the metaverse should be outlawed by the UN. At least that's what the United Arab Emirates think. The metaverse refers to a virtual world where people can live, work, and play via an avatar. It doesn't actually exist yet, as we know. But there are a number of safety concerns associated with its development, which is interesting. Yeah, we talked about this. I mean, we joked about, like, am I going to get hurt? Am I going to get, like, you know, knifed in the back alley in the metaverse?

Right. And there's a lot to be said now about, will there be a rating system? Yeah. You know, because we can have PTSD. Well, my Nike's getting stolen from me. Like, you know. Right. Or scuff.

Those $8,000 meta-nikis I bought. Or, like, NFT weapons or those, I'm sure that's coming as well. Nike era meta. You know that up. Sky Air. Jordan. Would it be Air Force 2s? Air Force Web 3s.

Yeah. Hey. Hey. Hey. I'm proud of that one. Yeah, that's good. But it is a conversation. It is a conversation because you can see where some terrorism taking place, you know?

Yeah. Like, ganging up. Torture. Yeah. Because how realistic it were to get. Right. You could see. But then it's like, just take your damn goggles off, right?

Right. Right. Right. Like until those zappers are on there. Right. Like, I don't know. It's just, again, it's an interesting conversation. Yeah.

So don't be stealing my... Allow people to be terrorized in ways that are possible. I'm going to come after you. But we're going to have a rating system, right? You can be part of the PG metaverse. Well, there should be. Which is cartoon violence. Yeah.

Yeah. I mean, it's kind of like video games now today, right? Exactly. It's all just a video game. simulation. Yeah, we'll see where it goes. So another article here, three Metaverse businesses that could have enormous potential. One, movie theaters, two, music stores, and three, event planning.

You know. Lots of options here. Yeah. This was supposedly, we do have a client there that's a can this week. Yeah. And last week. Big deal. And so they have a music festival, obviously, or movie festival there that happens.

And it's interesting, though, to me, like, you go to the movie theater. And I'm almost relating it to back when you go and you put on, like, 3D goggles, like, the experience changes. Totally. So, like, if you go into the metaverse and you've got your thing on, is it changed the experience, you know, of going to the movies and what do you interact with and those kind of things? So I can certainly see the application. Totally. How it enhances it, we'll see. Yeah.

You know, as long as that shark isn't like biting my avatar off the movie screen. Back to the rating system and the violence. I don't want like Jason, you know, with his hockey mask, like attacking me in a movie theater. Like, that gets too real, you know. Yeah. Chains Texas meta saw. Meta-Saw Massacre. I love the idea with music stores too, though, because you've got entertainment venues.

and, you know, who doesn't want an NFT band tea, you know, just kind of expanding our universe into the Metaverse as well. Well, it's showing your affinity, right, right, for things. The through line. Yeah. How passionate are you? I want you to make sure you know that I love Dave Matthews when I'm in the Metaverse. I mean, you know, yeah, D&B forever, you know.

Get some nickelback. I want my nickelback t-shirt in the Metaverse. So here's the funny thing is, your avatar walking around and you've got headphones on and you're listening to stuff, can only you hear it. But if you're playing your Bluetooth speaker, can everyone hear it? Wow. You get the, I'm getting meta here. Very meta. Like if your avatar is on headphones, only you're hearing it within your environment. But if you're walking around with like a jambox on your shoulder, is everyone in the metaverse hearing the music you're playing.

Is there a way to find this out? Can you test this? I don't know. Can we test this? It get pretty busy. How many of you are playing different music types, right? And then of course You could choose which ones you want to hear

their music right. So there you go. Like learning different music styles from people walking around. Oh, I like that guy's music. That'd be cool. You follow him and you go home

with, I don't know. Like Napser's back. It's back to that crime in the Metaverse. Creepy. Hey,

when we have stalking, Metastockers. This guy in the Metaverse keeps following my avatar around. He keeps following me home. He keeps off. me candy.

Is there a white van in the Metaverse, big white van with no windows? Yeah. It's hard to not get cynical with it. It is, especially when... Because it doesn't exist yet. That's what's so funny. Right. Spending a lot of time talking about it and planning for it.

It's been investing billions of dollars. I will say this made sense in the article. They talked about event planning. Yeah. Because we've had weddings in the members. So having a wedding and you're like, hey, it could be druthers for our, fence space here. Exactly. I know.

That's why that was my first thought. They can just do wherever. They can put the goggles on and we can go. Let's go the beach in Hawaii. Exactly. We can fit as many people as you need to in this building. Just here are the goggles. Yeah.

You have no last minute mishaps with incorrect cakes. Flowers that don't arrive or a lack of parking. Just digital weddings are always exactly what they should be with none of the drama. You know they'll still be some drama because somebody to run their own software and like, you know, it's supposed to be playing. I'll be from Edwin.

cane and it's got like you know Alby from Nikki Minaj like oh he messed up the song coming down you know the aisle you can't redo it something you know maybe it looks perfect but people also love their drama no one wants drama free

yeah we wouldn't have Bridezilla anymore you know we need some I wouldn't move to sleep at night yeah exactly so I don't know we'll see three companies that can benefit I agree with the last one the other two is a wait and see for me.

Absolutely. I can find that. And that's it for our trends. Trends in the Metaverse. I mean, let's be honest. We could talk for two hours on just trends in the Metaverse, but those are the highlights. Yes.

Most recent that I found on the World Wide Web. Now we have news topics. And this first one disturbed me greatly. Marvel to digitally resurrect Stanley in September of 2017, 14 months, before he died, it became public knowledge that Stan Lee had pre-taped cameo appearances for no less than five upcoming movies. And we know

that he's been into the Spiderverse and all of them right, and they're going to digitally resurrect him for future things like parks and more video cameo appearances. It's a little odd but it's also crazy

because it's branding and it makes sense and it's really cool that he can carry forward. Yeah. I can get the exploitation part, but as long as his estate's getting paid for it, his name was like this, why wouldn't he want his family to benefit from it? Right. And when, if you know, like, the latest Star Wars movies, they did some, they did some CGI to resurrecting some of the characters from the old ones.

And even in Mandalorian. They looked pretty damn real. Yeah. That was the first, like, instance of deep fake. Yeah, it's true. It's true. Yeah. But it's kind of a deep.

And there's so much footage that, yeah, it's footage of him from these Marvel movies that we haven't seen yet. Yeah, it's going to be interesting. I mean, because think about where you go with this. I mean, actors that have passed away that you could potentially, you get someone else to act the whole movie, but you computer generate their face on the other actor. Oh, it's so trippy. It's so trippy. And especially in these big franchises, like your MCUs and your Star Wars and all that kind of stuff.

And you're not getting far from not even needing the actor potentially, where the whole character is completely CGI. And you start to see this with how real video games and the metaverse and all this stuff is kind of related. Right. How it's coming together. How it's going to change the game where there'll be digital actors. And where the talent, like what avenue of talent is being prioritized? I bet you somewhere someplace. Someone is creating digital characters that are.

going to be the actors and things. Like they might be already creating. But does that not get back to like it's just animated? Like remember when Lion King came out and it was like, oh, it's live action. It's like, no, the entire thing was just shot on a green screen. Yeah. Well. It's all cyclical.

It's just a cartoon. It's all headed like that way. What's real and what's not? Right. Like Wally. It's why actually the Westworld on HBO is not so far all. Yes. Right?

Just total robots. Yep. You know? Yeah. I still am I getting into the Westworld, you know? I don't go, like, cowboys and robbers. I mean, I don't want to kill anybody, but I want to go rob a bank. Right, right.

They have a little, like, almost like a rage room. Like a rage room. Yes. All simulated. Yes. Totally. And then we have, the next article we got was how Miller Light and Bud Lights Epic Clash shook the marketing world.

Yes. So this has been going on forever. Taste great, less filling. Taste great. Less filling. filling. That's old Milolite's campaign forever. And then Bud Light and Militlite have always like, sometimes they've gone directed. They've had bad smear campaigns with some pretty significant lawsuits.

And then now you've got sultzers that have come in and kind of watered down. We knew it was there. I did it. There we go. Watered down. Watered down. The category. But everything's becoming a little splintered with all the drinks and everything.

But I wouldn't mind a good old-fashioned Slugfest coming back with, you know, Miller Light and Coors like. They're lawyers certainly wouldn't. If you remember like the Super Bowl, there was the Bud Bowl where the bottles were like fighting. But it was all really bud and bud light going at it. I'd just see Miller Light and Budwazer was like, you know, smashing of glass. There you go. Well, now cannabis is a big threat to the beer industry as well. This is true.

I mean, if you're going to partake in something to get you inebriated, you know, why not go all in on some weed? And it's so low, no carbs, no carbs, no drinks. Depending on the gummy. Just go straight to it. Right. Just smoke it up. But it's interesting how we do have all of these different rivalries between brands. And it doesn't just, you know, whether you're buying the product or not, it's still, we're still talking about it.

You got Coke and Pepsi and Miller Light and Bud Light. Just fascinating. You know, Bud Light's a much bigger brand. They have more reach. They have more products. They're older. They're older. But when I was drinking beer that wasn't watered down like I do now,

I was more of a Miller-like guy. Interesting. Over a Bud Light. Interesting. Now I actually like the Bud Light Next because it's Zero Carps. Today's podcast brought to you by Bud Light Next. Free advertisement for Bud Light Next. Bud Light call us.

You get on the list before it gets crowded. Yeah, truly. Barely, barely. But I do, I think it's going to be interesting to see what happens with all the cannabis marketing and everything else. Yeah, and how it's going to affect everything. I mean, it's coming like a freight train. I mean, you can say it's not, but it is. Oh, absolutely.

And so we'll see. Hop on the train, right? Hops on the train. Hopes on the train. This is cool. So Sprite is debuting its first ever unified global marketing campaign. Heat happens. Shit happens.

and heat happens. Sheet happens. You could argue that heat happens when shit happens. There's an Amber Heard joke in there somewhere. Anyway. But Coca-Cola is unveiling its first consistent global ad platform for its $20 billion Sprite brand. Heat Happens will roll out across 200 markets along with a new Sprite logo and visual identity. This is exciting.

Yeah, it is cool. I want to see the spot. I haven't seen the spot yet. But it's playing off that the whole world is kind of charged up right now. Yeah, we're all a little bit heated. A little heated. Both temperature-wise and, you know, in every other social economic way of thinking about tension. Spark.

Yeah. Yeah, a little bit of a double entendre there. If you heat it up, just get you an ice cold spright. Right. Take a moment, take a step back, take a breather, cool off, if you will, both from your anger or your frustration. as well as temperature-wise. I like the social media integration. Heat hacks.

Heat hacks. Yes. How to stay cool. How to stay cool. And they're targeting their Gen Z audience big time. Speaking of heat hacks, my brother-in-law was on the dock at the lake this past weekend. And he had this towel that you put around your neck.

All you do is get it wet and it stays cool. I've not seen these. We used to sell those at my store. Yeah. They're great. We should be their sponsor. You could dunk him and spray. You can contact us.

We'll be your sponsor if you tell us saying. We got you covered. Yeah, you put it in some Sprite in this. It's doubly cool. Exactly. There you go. You could like, you know, sip on it or something. It's a little gross.

And, you know, Sprite's been known for almost trying to market itself as a sports drink and aligning itself with these basketball players like, you know, our beloved Kobe Bryant, LeBron James, and most recently Tray Young, and now it's moving towards this a little more, a little bit younger, you know, that Gen Z idea. I really like. Sprite Zero and vodka. Same. See, that's a great little drink in the summer. Not to throw us all topic, but, you know, when my heat's happening, it's usually heat because it's 100 degrees on the dock.

104. A little Sprite Zero and vodka. With some fresh lemon, a little bit of lime in there. A little lime, line for sure. Got to have a lime with Sprite. But I do like the integration. This is obviously fully integrated, which I like. Unfortunately, none of these.

players are in playoffs anymore. Right. LeBron and Trey Young, I'll call them out in particular. It's been a little down to the Atlanta Hawks at least made the playoffs. Yikes, which is why we're sprites shifting away and changing their marketing a little bit. We'll see. I like the campaign. I want to see the spots.

See how they bring it to life. Are you a Sprite drinker, Nick? I usually like go for ginger ale. Okay. Oh. Gendrail. Sprite or seven up? Seven up, seven up.

Oh my. Controversial. I'm a Sprite gal. There used to be speaking of good campaigns. I'm going to be aged myself. There was a campaign called Seven Up Yours. I don't remember this. This preceded me.

It was awesome. Seven up, like talking about heat happening. I get it. I get it. That's creating heat. No, I get it. Make seven up yours. And, you know, this is when, you know, like, we use.

to be politically incorrect, you know, like, but go look it up people. Back when we used to be. Go Google it. Go look on YouTube. I just came up with a great new slope. Make seven up yours. Stuck up with you. Make seven up yours.

Right up. Stuck up yours. Stuck up yours. Nick liked it immediately. That's why he likes seven up. Oh. TikTok. Back to them.

New ad product. Let's brands crowdsource content. What are the details here? This is smart. TikTok's launching a new ad product called Brand Admission that lets brands connect with creators and crowdsource content for marketing campaigns. Yes, this is cool. And look, if you don't know, I've already, TikTok's blowing up.

The ad products, the ad management tools have gotten way better. There's a lot of brands crushing it on TikTok. If you're not there, you need to get there. Especially if you're in consumer-based marketing. It's not for teeny. boppers anymore. TikTok made me buy it. And yeah, hashtag,

hashtag radcast made me buy it. And the bills. We might need to bring that back. We can do that. I will say this. It's sometimes difficult to get in contact to make these brand connections and the creator connections happening. This is really like knocking those doors down,

which allows, you know, because what happens is a lot of times brands don't even know. some of this content's being created for them. Right, exactly. Because it's just one person that's like, hey, I like this lipstick. And maybe they don't have 10 million followers, but they've got 4,000 and they're a micro-influencer. And so it's really connecting it. And then you can boost it with the ads to get more impressions from the content they're creating, which is better than your own ads because people don't like to be sold to.

That's why you do crowdsource content. You reach a level of reliability. You're running these perfect, beautiful ads. That's not what sells these days. They want the more organic. stuff with real people using it. Right. And this feature lets brands gather the crowdsource stuff, put ads been behind them to boost the

frequency and the reach of the content. And it's a win-win. Right, because we're still democratizing creativity. I love this so much. I think this is so great. Yes. So TikTok is already, they're on the forefront with users coming over and now they're on the forefront getting there with some of their ad buying platforms.

And if you're not there, you need to be looking there. That's for sure. I love TikTok. I spend too much time on it, as we all do. Yep. But I've learned a lot on TikTok, I will say. I cook more now because of TikTok. See?

And it is a learning platform. Yeah. It is. It has that. And YouTube's that way too. YouTube's the original for that. But this is now like fast, you know, get to it quick. Right.

So yeah. I do want to give a shout out because you never know when they're going to. My son Nash graduated from kindergarten today. So I know he's not listening, but in 50 years he might be. It's a capsule. It'll remember his father. It would be giving him a shout out on the Radcast. Congratulations, Nash.

Yeah. So he got the highest award in his class. That's awesome. Yep, he got the citizenship award. That's the highest kindergarten award. You got to celebrate this weekend. Yeah. I'm going to open up an ice cold, uh, non-hour beer for.

He can have a seven-up, yours, and I'm going to have a tasty beverage. There you go. Low-carb, though. Yes, yes. We'll give national round of applause. Any parting words, Christina? I think I'm good. Enjoy your Memorial Day weekend.

And remember why we have it. That's right. Remember those that served us that died for our freedom. We thank all the families out there, and we'll leave it at that for Ryan off for Christina Yossi. We're at the radcast.com. I'm at Ryan Offer on all the platforms. We'll see you next time.