Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, October 15, 2021: How Marketers Prepare For Halloween

Episode Date: October 15, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric of JoeyJoe&Sean recaps guest Transformational Life Coach, CEO of Cast Centers, Coach Mike Bayer! Upcoming guest Richard ‘RB’ Botto and Mr. Bruce Buffer. Talks Social Holidays World #GlobalHandwashingDay, #BossesDay, #FoodDay, #EndPoverty, #CleanYourVirtualDesktopDay and more...Take a look at this week’s biggest marketing headlines:RAD Heads Back to Theaters for One Night to Celebrate 35th AnniversaryHALLOWEEN KILLS - In Theaters & Streaming Only on Peacock TODAYWalmart, Netflix open shopping hub to jump on hype for shows like 'Squid Game' - 111 Million Views in first monthHeinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kitsExclusive: Red Hot Chili Peppers ‘Almost Done’ With First Album With John Frusciante Since 2006Mindbody acquires ClassPass in all-stock deal and secures $500 million investmentBlue Origin successfully sends William Shatner and crew to edge of space and backIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you didn't listen this week's episode with Coach Mike Bayer. He is a transformational coach. He doesn't call himself a celebrity life coach anymore. So why do you work with you then? I don't know. It's crazy. Hey, do you know what today is? Is National Bosses Day?

I'm going to get my wife a present, though. Yeah, you better. You're getting fired for that one. Squid Game. The most popular show ever on Netflix. 111 million views in the first month that I'm not quite comfortable. that my kids know. They haven't seen it, but it just seems a little inappropriate.

Like, and Walmart and Netflix are opening a shopping. I'm seeing like, pretty dark movie, right? I mean, they kill people and play the game. William Shatner went to space this week. And he beamed me up, Scotty. Sure. He survived. He survived. You're listening to the Radcast.

If it's radical, we cover it. Here's your host. Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Rad. That cast is Friday, October 15th, 2021. I'm joined Mr. Joe Hamrick. Hey, guys.

What's up, Joe? Not a lot, man. What's going on with you? Hey, man. I'm feeling spunky today. You are? Yeah, I am. Okay.

A lot of spunk. You know? Spunky Brewster. I'm feeling jazzy. You remember Spunky Brewster? I do. Punky Brewster. Oh, yeah.

I call her. Spunky Brewster. Because she was Spunky. She was funky and punky. She grew up and made a documentary about her time doing that. Yeah. Her name is Salil Moonfry. Wow, that is way more than I know about Spunky, Punky Brewster. A lot of trivia. Spunky, funky. Yeah, that sounds like I enjoy

saying that. Ben and Jerry's flavor. Right? Yes. Spooky, funky. Oh, it's our weekly advertising and news special and hey, if it's radical, we cover it. So we've got a lot happening that's not just marketing and advertising news today, Joe. Okay. And first and foremost, because I don't know if you got to enjoy this,

and it's become my theme song when I get home from work. Okay. And now, it's time for the Red Pass with Brian Al-Haw. I have a Bluetooth speaker now that I play when I come home and burst through the door. Yeah, burst through the door. Hey, I'm here. Yeah. And everybody's just like, so who cares?

Yeah. Dad's home. Yeah. I am going to play that. Maybe every week. I mean, Bruce Buffer gives you an intro, you kind of have to, right? Yeah. You know, it's pretty solid.

Yeah. We all like it. Bruce is awesome. But we've had a good week at Radical. We've got some new clients in the house. The good for a company. Good for water filters is what they're starting with. They are good for water filters.

They do water filters and filtration systems. Okay. So it's a new client. They're at a huge. Houston. I spoke to Victoria about that yesterday a little bit. We're going to maybe try to do some stuff for them. Yeah, they want to get zany. And so they're ready for radical. They're ready for radical. Are they though? Yeah, I don't know if they are. But we're going to run some things at the flagpole and see what happens. Okay. And talking with Kolokov kaviar.

Really? Yeah, caviar company at L.A. And the best caviar in the U.S., I might day. Of course, it's not from the U.S., but. Is it Russian? Yeah, the type of caviar, yes. Ocetra? Is it Ocetra? They have one of those. They have like all kinds of. That's the one I know. Categories.

Sure. But, and I've had caviar, but I don't consider myself a professional caviar eater. Sure. That's pretty rare. Yeah. Like, you know, sometimes, been to a few parties. It's there. Professional caviar eater.

Yeah. But now we might be, because if we start working with them, we're in the final discussion. So I thought I'd bring it up and like manifest it to happen. I'm going to eat handfuls. They sell like some of the best food like Wagyu beef like a, like A5 grade. Like so we get all the stuff. We had to cook and eat and shoot. It'll be delicious.

Oh yeah? Yeah. I'm happy to be involved in that. I know. I think we might be bringing you in. Okay. Just to eat. Like who's that?

Don't worry about it. Don't worry about it. He's here. So, and if you didn't listen this week's episode with Coach Mike Baer. He is a transformational coach and the CEO of cast centers. He also, he doesn't like to talk about it. He doesn't call himself a celebrity life coach anymore. He doesn't like working with celebrities.

So why do you work with you then? I don't know. Crazy. Hey. Crazy. Hey, yes, thank you. Thank you. Thank you for that, Joe.

You're welcome. Flattery gets you anywhere. But he, Demi Lovato spent a week with him and when she went through some stuff. Hopefully, not before. Yeah, and a few other celebrities and things like that. He doesn't like to talk about it. Okay. And he was really down to earth.

He goes on Dr. Phil a lot. Okay. Coach Mike on Dr. Phil. I'll look him up. Yeah. Anyway, good episode. We'll go check that out. Next week, my man, R.B.

Bottle, he's the founder of Stage 32. It's the largest social and education community, over 800,000 members. I'd call it the Facebook or the LinkedIn of the entertainment. especially like the camera operate like screenwriters all of that so stage 32 he was really really great r b we're actually talking with him to do some work for stage 32 okay uh i don't want to jinx it and if we don't i still love you rb he's cool fingers crossed fingers crossed we'll see but that comes out next tuesday be on look out for that i'll see you next tuesday for that one for sure you will i'm going to bring you in just for the release there you go we do have some social holidays like we

always do. And last week's with Sean, we had like the worst, like in trying to have some fun and some social humor, they were like the most serious holidays ever. So I'm looking forward to this week's because they're a little lighter. Yeah, I was like, I wasn't prepared. Do you know what today is? Friday. I'm aware. Okay. We asked. So I just, global handwashing day. Huh. Because any other day, you don't watch your hands. I don't wash my hands at all. I don't celebrate that day. So yeah. I actually probably wash my hands about a thousand times more than I used to. Yeah. I think COVID did that to all of us.

It's like it adding the signs everywhere. Oh, yeah. It's funny. It's like no shit you're supposed to do it. But now it's like plastered on every bathroom all like seven times. Oh, yeah. And I guess subconsciously marketing works. The handwashing industry.

You should see if you can get in with them. I know. Maybe it be a good one. Radical handwashing. I like it. Okay. Oh. A little.

One and a half. One and a half. Tomorrow is National Bosses Day. Congratulations. Thank you. So bosses like bosses of businesses are just like, I'm the boss like what I was thinking. The boss like Hugo Boss day.

You know? I don't know if I have any Hugo Boss. Can I borrow some? Yeah. Probably not. Probably not. Probably not. No.

Mine's double XL. Yeah. Yeah. Yeah. You're quite a bit taller than I am. Yeah. Yeah. Quite a bit.

You can't tell it. We're sitting down. That's true. But, yeah, National Bosses Day. So I think if you want to be a boss or, but what's funny is it's a Saturday for a boss's day. Most people aren't with their boss on a Saturday unless you're in like retail or restaurant or something.

Sure. Or like your family works for you or something, I guess. That's not really. I'm going to get my wife at present, though. Yeah, you better. You're going to get fired from that one. Yeah. I got to go shopping good for this.

You know what tomorrow also is? World Food Day. Food day. These are like hand washing day and food day. And I don't know a food day. I don't know if it's like in again, if it's a serious like people aren't getting to eat and we're giving food food away to like fine,

but that's not clear. It's not clear. It's not clear with World Food Day. food. Yeah. So eat food. So eat. So eat.

I'm going to eat tomorrow for sure. I probably. I can't imagine a scenario where I don't. I do like the hand washing days before food day, though. Yes. It only makes sense. National Toilet Day is the day after. Yes.

Oh, don't bring up that now. I'll give you a sound effect. Oh, boy. I forgot about that. Do we even have time? Oh, boy. All the way down. Pause for effect.

I'll get the last little bit of water there. Perfect. Oh, and you know what I just did? I played up because Sunday is eradication of poverty day. And I just flushed it right down the toilet. We're going to flush poverty right down the toilet. So this one I understand a little bit more. Good luck with that.

That's going to be a, that's a tall order. Eradication. I don't know them call it flush poverty. Flush poverty. Yeah. If you had been working on their campaign, Yeah, out of eradication is a little steep of a word, I think. Yeah, it's evil somewhat.

I know. I mean, poverty, though. It's a bad word for a bad thing, I guess. True, true. So then I'm going to be rich after that day or? Yeah, hashtag end poverty. I've seen that. Yeah, I have too.

And I kind of can get behind that. I like that better than eradication. A lot of people probably can't spell eradication. That's a bad hashtag. This is true. Yeah, for sure. Moving on to more important, we're going to get straight to the real news. I'm in the heart.

We're going to start really with two important topics that are really, really serious topics. And the first one is last night was the 35th anniversary of a really, you know, a monumental movie. I mean, just how good it was. Yeah. Won some awards, didn't it? Yeah, lots of. Lots of awards. Sure.

And what we're talking about is rad. Rad. The movie. Of course. And I'm going to give lots of claps today. Yeah. But it's the Radcast. We had to talk about this.

I mean. And I was nine years old. Sure. As was I. I believe, 1986. 86. Yeah. 86.

Nine-ish. Yeah. Nine years old. And Rad the movie. BMX bike movie. Yep. Quite a wonder of filmmaking. Probably one of the best movies of all time.

Yes. If we're being honest. If we are. And we always are honest. It's the Radcast. Yeah. So last night it did showings across the country in theaters. Fathom Events, I believe, did that.

Yes. And I did not go. Did not either. I did watch highlight clips and really reminisced in how much I was a badass on a BMX bike at one point. Sure. I'm not as good as those guys, though. No, no. It was so funny.

the way they shot it too is like the actor of the movie and then they'd show the guy on the bike and they would show everything but his head. Yeah. Or they would show everything but the bike. They just show him like, oh, like, no. No, I'm not buying this. Loughlin's in that. Oh, yes, she was. Don't forget about that. Yeah. She's still in jail. Ooh. I hope she didn't miss it. She went to jail for like, you know, paying to have her kids go to get SAT scores or something. Something? Yeah. Not great. Lori. Aunt Becky.

Screwed that one up. Yes. Yes. So, Rad the movie. If you haven't seen it, you need to go check it out. Today's podcast, brought to you by Rad. Rad the movie. Send me an angel.

Soundtrack. Send me like a signed copy of it. I forget the director's cut. How neat. I believe directed that. I just read it. I didn't really know that before. Nice.

Thank you. So, and yes, and it is the month of Halloween. It is. And you know there's a certain movie that, you know, is known for the holiday. Not rad. Not rad. To be clear. Could be.

We switched gears. Radween. Radween. Radwine. That's grassy. I wish I'd set that. The, uh, it's actually Halloween. Okay.

The movie, Michael Myers. Sure. You know who that is, don't you? I know exactly who it is. Very scary. Ooh. I mean, we had. You have to have the music.

I mean, and it's got to play and build the drama. It's one of the scariest. The first one was pretty damn scary. Yeah. You got a little cheesy from there, but a little weird. A little weird. But supposedly this reboots are decent. It brought back Jamie Lee Curtis.

Yeah. Yeah. And she makes it a little more believable because she's a good actress. She is good. She is good. True lies she was in. Yep. Great of that.

Yep. Yeah. Not in RAD though, unfortunately for her. She was not in RAD. But she is, but Halloween kills. Comes out tonight. I kind of want to watch it. Peacock.

Yeah, Peacock's going to stream it. Okay. And I don't know if I like this. I guess it's good for people like me that don't go to movies a lot, but at the same time I kind of don't like that it comes out streaming and in the theaters at the same time. Kind of cheapens it a little bit somehow? Yeah.

I don't know. I don't like it either. You want the big movie release and then like it. Yeah. Even if I don't go, I almost appreciate it. I don't know. But Halloween Kills comes out tonight. I might watch it.

One more. Brewing. It's brooding. The drama, it's coming. Dark music. You turned it into like a cartoon ghost. Yeah. Well, moving on to more serious marketing news.

This is the radcast. And for anyone that's tuning in for the first time, and you're like, I thought this is a marketing podcast. You know what? We give ourselves a lot of freeway here. Leeway, yeah. Leeway, freeway or leeway. Freeway or leeway, it works. Doesn't matter to us.

Yeah. We're so cool. It doesn't matter. But a certain streaming show that's taking the country by storm. For sure. That being South Korea. One country. Yeah. Smaller country.

Yeah, smaller country. A lot. The Radcast is actually in the top 25. business podcasts. In South Korea? Yes. Okay. So we really appreciate any of our South Korean listeners out there.

Translated to Korea. They know English. I mean, a lot of them. Sure. Sure. Maybe it gets auto translated. I don't know, but. High South Korea.

But it makes me feel connected to this next movie, which was a Korean original. Squid Game. The most popular show ever on Netflix. Yeah. 111 million views in the first month of cultural phenomenon that I'm not quite comfortable that my kids know they haven't seen it but it just seems a little inappropriate like you know and I'm going to go ahead and admit I have not seen it I have not seen it either we're doing

great on seeing watching things yeah we've seen rad and lots of Halloween stuff but not squid games but squid game squid game squid games but uh told you all spunky today you are You're full of it. You're full of vinegar. I had a couple of shots out of our fire keg. Did you get it? No. Oh, man.

You got my hopes up. I was all excited. It's all back order, man. I can't get it. It's like, you got to get allocation. Yeah, allocated. And they don't even, it's like, Fireball should be listening, like sending us one.

Someone, if there's someone from Fireball. Anyone that's connected to Fireball send this podcast. Yep. And we need one fire keg at least. But Squid Game is a marketing phenomenon. and Walmart and Netflix are opening a shopping. I went in Walmart the other day and they had sweatshirts and all kinds of stuff. It's pretty dark movie, right?

They kill people to play the game. And Walmart's like the everyday family brand in a way, right? And my kids are like talking about it. I'm like, am I comfortable with this? Or am I okay with this? Is it desensitized enough? Maybe they know it's a game and it's not real. It's pretty gory.

Nick, it's pretty gory, right? Yeah. seen it. Nick, have you seen it? Nick's our, Nick Weaver's our producer, extraordinaire, and he has seen it, and it's pretty gory. Yeah. Is it appropriate for children? No, no, exactly. And it's in Walmart. It's in Walmart. Little kids wearing sweatshirts around, you know. It's a good game. It sounds like a kid's video game. Yeah. I love the, from a marketing perspective, that's gold. Like, I love the, you know, you have a show, people actually are going to buy merch and be, like, cultural phenomenon,

especially to be as gory as it is. Hey, good for you. Hasn't even been out that long, right? I mean, American Netflix at least. American Netflix, like six months maybe. That long? Maybe not even that long. I don't even know it was that long.

That was this summer. Okay. May it just caught fire recently? Yeah. Last two months, I think it's like blown up. Like every soccer mom's telling each other. Whatever causes the Netflix boom. It's social media, I'm sure.

Yeah. Facebook. I'm surprised there's not some backlash. I'm sure some Karen. It's so there. I'm sure there's some back. It's coming. Right.

Somebody's going to protest Walmart. And I, maybe it should be me because I'm not sure I want my kids watching it. But, you know, but my kids are pretty, I don't know, they're pretty mature.

Like, yeah, no. We don't like shudder them from things. Like, it's kind of like, look, I'd rather be straight with them,

you know, then like. Then gay with them. Yeah. Well, well, yeah, that's true.

That makes perfect sense. It'd be hard for me to do. But true, true. True. That was inappropriate. I'm sorry. You know, my kids, we pretty much always just let them watch whatever. My daughter grew up watching The Simpsons and stuff like that. I mean, you know, with the limits. I mean, we don't want them watch like human centipede or something ridiculous.

You know what I mean? We're not sitting down watching that. But, you know, they're used to the little bit of cursing. A little bit of that. Try to keep the sex stuff, you know. Yeah. Try to keep that away. Blood and guts, fine.

Sex, no. Sure. That's how you grew up to be a healthy. adult. There it is. Today's podcast about growing up to be a healthy adult. Yeah. Plenty of gore.

Yeah. And not sex. Not sex. Yeah. So I like this one. We both said it like, like, like,

sigh for effect here. As we move on. Heinz is, I like what they're doing with their bottles. Yeah. So they've got tomato blood bottles of ketchup, playing into the fact that. They know it's Halloween.

They know people get dressed up. They use ketchup as fake blood on costumes and everything else. I'm just going to give Hines a clap. I like what they've done with the flavors they've like of ketchup. Have you seen it? I have not. On the bottles, different things like ranch and ketchup and like all kinds of different. Really?

Hot ketchup. Really? Like flavors. I like hot stuff. Especially like I think they're both. Hines makes ranch too. So they have like a rancher. A little bit everything.

Yeah. Mustard. Yeah. 57. Yeah. Who doesn't like Heinz 57? Communist probably. Al-Qaeda.

Maybe. ISIS. Yeah. That's why they're terrorists. They didn't have Heinz 57. I'm not to put on their goat meat. But I love this. Tomato blood.

You'll see it on. It's your local store. I think you'll definitely see it online and activation. I'm going to order some tomato blood. Okay. You should order some and then we can squirt it at each other. the next broadcast. Make for good visual effect.

We can swear it. We'll square it at Nick. We'll square to Nick. Yeah. It might mess up the whole episode, but... That's fine. That's okay. We can mess up the whole episode on our own.

Yes. Yes, we can. And a bit of pop news or rock, rock pop news. Pop rocks. The Red Hot Chili Peppers have a new album coming out with their... They get back together with their guitarist. I guess in the last year or two. First album since...

one in 2006 that I can't remember the name there I think that's it thing the uh Californication is so good yeah it's I mean they they put they have a lot of songs that'll probably be played on the radio forever yes right under the bridge that's the first one oh yeah I miss like good rock you know like yeah I don't think there's not really there's who now you know no one mainstream no uh Greta van Vlit maybe? Maybe. I still, that's still a little. Yeah. Maybe everything's kind of gone, you know,

like there's rock bands that are crushing it, but they're not really mainstream. College. College radio. Band of horses and my morning jacket. Sure. Jim James. I love me some Jim James. I don't listen to it much. Yeah. I don't listen to it a lot, but like I get reminded of it like in a playlist. I'm like, damn, and I'll listen to it for a couple days.

And then because it's not mainstream, I won't hear it anywhere else unless I play it. It's not going to be on the radio. No. That's post Malone over and over and over on the radio. So MindBody acquired Class Pass. So MindBody is the, let's call it the software backend of most gyms now. Right. How you go in, you sign up.

It's both the web interface for like clients, but also like the back end for gyms that are running it. Okay. Pay a subscription, you get them. And they purchased Class Pass, which has come into the, to the, game in the last couple years where essentially you know

what happens is people don't want to sign up for just one thing anymore right and so with class pass you can buy a bunch of tokens or credits and use them to go take classes at all kinds of different gyms and studios okay it was a great idea but mind body just purchased them for five

uh it was a five million dollar investment that they got to make the purchase but it was like a billion dollar purchase. It was a billion billion dollar purchase. Yes. But I'm like, how much money, how well are they doing to be buying up them? For billions of dollars, yeah. It makes sense to have those things, two things connected. It does. And I bet you they just wish they had thought of it and done it before someone else. I wish I thought of it. Yeah, me too. That kind of stuff makes me like, why am I so stupid? Why can't I think of something like that? Yeah. Because it's simple. It's not that, no, it's very, it makes a lot of sense too. Perfect sense. Perfect sense. Perfect sense.

Like, okay, I take classes. I'm into classes. I should know that people don't want to go to the same place all the time. They want to mix it up and you have all these places. And I'm going to aggregate it. Yep. And we did not think of that. We didn't think of that.

And they got a billion dollar valuation. Jeez. So, yeah. It's solid. Solid. So a lot's happening in the fitness space. Finally today, you know, I want to go out on a serious note. William Shatner went to space this week.

I thought you were going to really say something serious. I was like, okay. Yeah. He'd be me up, Scotty. Sure. He survived. He survived. I was convinced when Bezos went up and I wasn't being negative.

I wasn't hoping. But I just, I was having flashbacks to being a kid in the Challenger. That is, yeah. I do like, I feel like, oh, God, this is going to blow up. It's going to blow up. But no. They sent William Chattner to space this week.

And he made it back and he was emotional about it. I mean, this space stuff's becoming real. I mean, at least seemingly. Civilian travel to space. Yeah. Yeah, I mean, it really is. It's coming up. It's coming fast.

So Blue Origin sent William Chattner to space and, you know, everyone said beam me up. Yeah. I've kind of been waiting to say that. That's fine. You know. We could do radcast on the moon one day. We could. We could, Blue Origin, if you're listening,

Joe and I would be willing to go up in space to cast live from there. Or just in space. Just in space. The first podcast in space. Wow. I like that thought. Okay. And but copyright, copyright, rad.

We came up with that. Yes. We just copyrighted it. Yeah. Put that out there. Cool, man. I like today, lighthearted for out there. Last week felt a little serious because the social hall.

holidays kind of kicked us off on a bad last week. But anyway, there's some other Instagram news out there, new features. Sure. You know what? Figure it out yourself. Yeah, figure it out. No. We hope everyone enjoyed it. Keep up with Joe Joey and Sean on all the channels.

Look up Joe Hamrick. He's a funny dude. Look me up in the phone book. Yeah. Go look at our East Side High School Eagles, your book. I don't know if I want to. Don't look at that. Don't look at that. Don't look at that. No, don't look at that. You know where to find.

us. We're at the radcast.com. Search all the content. Search Blue Origin. Be me up, Scotty. And find all the content. And go watch Halloween kills. Watch it. I'm going to watch it. Sending us out today. I'm your host, Ryan Alford. You know where to find me at Ryan Offord on all the channels. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at Ryan Alford. on Instagram. Thanks for tuning in.