Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, October 29, 2021: Google Making Waves

Episode Date: October 29, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Sean of JoeyJoe&Sean recaps guest, Co-Founder of Netflix, Marc Randolph! Upcoming guest Aruna Ravichandran, CMO at Webex by Cisco. Talks Social Holidays World #NationalCatDay, #ChecklistDay, #Halloween, #NationalAuthorsDay, #WorldVeganDay, #CookForYourPetsDay and more…This week’s marketing and advertising headlines:Chipotle hosts virtual restaurant on Roblox for Halloween experienceGoogle eyes 'long-term opportunity' in commerce as retail drives blowout ad revenueAd execs dismayed, but not surprised, by tactics Google allegedly used to control digital ad dollarsGoogle now lets people under 18 or their parents request to delete photos from search resultsSpotify says US podcast listeners now use its service more than Apple PodcastsNetflix scrambled internally to suppress a controversial movie from search resultsAdobe has built a deepfake tool, but it doesn’t know what to do with itFood or Fashion? Burger King Serves Up a Whopper With New CollaborationFan Missed Out on $500K USD by Returning Tom Brady's 600th Touchdown BallWhy marketers shouldn’t let the ‘science overtake the art’ as the world goes more digitalLightyear Trailer Takes Buzz's Toy Story Origin to Infinity and BeyondIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You know, I mean, we're not really dressed up, but it's almost Halloween. National Cat Day. What's the point of having a cat? They're so independent. They don't want you anything to do it. They want to, and then go outside and, like, come back three days later. They only want you to pet them when they're ready. Yep.

And then when they want you to stop petting, you, they'll bite you. By our window. Yeah, what the hell is that? I don't know. Who is that? And I don't know if this is true anymore. Apple music sounds better on an iPhone than Spotify. Like, I think Apple, like, reduces Spotify's.

It makes their sound so good. So Adobe has built a deep fake tool but doesn't know what to do with it. Why do they build it? Who's their biggest competition? Let's go with their CEO and let's do a deep fake of him. I don't know what to do with it.

Let's just market it. Let's market that we don't know what to do with it so we get some hits. Yes. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Al.

Hey guys, what's up? Welcome to the latest edition of the Radd Radcast. It's Friday, October 29th. It's almost Halloween. I'm joined by Sean. What's up, Sean? Oh, we filmed me. Oh, sorry, I didn't need to get you out of your...

I was in the middle of my ome. Oh. Yes. Oh, my. Hey. Hello, Ryan. Hello. How you doing?

You look great. Flowmaster Diddy. Flowmaster Diddy. How many times I fix my... hat. We're going to laugh about our costumes. It's because that head's about 10 times too big for that thing. Hey, man.

Don't be knocking. My. Don't you knock it till you try it. You like a little sample? I got my girls outside. You got to buy before you taste. Yeah, yeah. Yeah.

Taste before I buy. Whatever it is. Yeah. Life is good. Life is good. Yeah, life is good. I keep thinking you're going to break out into a. a downward dog. So what I was doing before I got in this chair.

Yes. So now I'm flexible. I don't know if you can see how I'm sitting in the chair. Yes. I see that. Yes. I see it. It's been a good week here.

It's almost Halloween. That's, you know, I mean, we're not really dressed up, but it's almost Halloween. I was going to put on my costume after the, after the podcast.

I mean, you guys are used to seeing me in this. I wear it every other day. So it's just not that unusual. Hmm. I feel good though. A little hot. Yeah, I mean.

It's a little velvety. Yeah, I was going to say, velvet's hot. I don't think it breathes too much. No. And I've been growing this hair out, you know, for two days and it's,

you know, using that new, you know, that stuff that horses, like, throw their hair out. It's amazing how fast that makes your hair grow.

Yeah, yeah, you're at the bang stage, too. It's just like, you know, you're going to grow it out. You're just going to keep the bag.

I don't know. I'm going to see how it goes, get a perm, see that, Perm would look nice There goes my hat I'm losing the hat The hat's gone

Yeah let the hair flow I gotta let it go My grandmother's got a great perm spot too So I'll let you know Yes So we've had a good podcast For those that missed it Tuesday The co-founder of Netflix

Mark Randolph joined the show Dropped a lot of knowledge Mark was really cool, very transparent He had a lot of good insights about how good ideas don't mean shit. It's all about execution and kind of developing your ideas. So he's had a little bit of success. Tiny bit.

We might want to listen to him. Yeah. He executed a little bit of his ideas. Yeah, he got it done. And Tuesday, the CMO of WebEx by Cisco, Aruna, Ravi Chandra. I can't just like saying her name. I can't say it. She was awesome.

and very eloquent, very well, like, versed. And she might be one of the smartest people I've ever talked to on the podcast. Like she was an engineer, then became, got into marketing, like it took a total V turn or a U-turn. It kind of felt like a V-turn. It was so dramatic. You know, use a little, you know. It takes a little more time. Time to do a U-turn.

She went V-turn. And anyway, she was awesome. talked about the product roadmap for Cisco and the differences with WebEx, but more are like talking about hybrid work, people working from home now, the challenges and opportunities of that. And then she just talked about, you know, being a mom and running one of the largest companies in the world or being in leadership. And what do you think a company like that's going to do?

Are people going to work that hybrid forever, you think? Or after COVID's fully passed, they're going to go back to it? I think we're going to be in a hybrid world forever. I think it's going to be both, depending on the industry. I don't think that genie is going back in the bottle. Yeah. So I think you're going to have a little bit of both working at home, working at the office.

And I don't know. You know, for us, I'm not convinced it's the best thing for a creative agency, not to have some collaboration together in person. Yeah. But, you know, we work remote on Fridays. We make them work wherever they want. and so try to give people flexibility, but you know, you've got to have the right team that they're responsible. They're doing what they need to.

It just depends on where you are kind of in the stage of the business, you know, depending on what you do. But I think it's going to be a hybrid moving forward. Yeah, I think that freedom's good. I think the freedom's nice for people. Yeah. And so we'll see where it goes, but she was great, had her on. Been following the Braves. We're right up the road here.

Braves are a couple hours away, Atlanta. two hours from Atlanta and upstate South Carolina, then the Braves are in the World Series. It's one to one, moving back to Atlanta. So go Braves. Go Braves. You much of a baseball fan? I'm not.

I'm not really either, like, during the regular season, I'll admit, like I've grew up watching the Braves and watched, like, every game when I was a kid. And I don't know if it's just, like, the way society's gone, but now my attention span for watching, you know, a four-hour baseball game. Yeah. It's just a little slow, but it's exciting during the playoffs.

Yeah, the only thing I'm, really into is the UFC. Yep. That's the one thing I'll watch every every Saturday or every belt. And now, it's time for the Redcast

with Ryan Alford. Thank you for teeing that up. And Sean. If anyone ever says UFC, we are going to play that track, I think. It's like, it's the trigger. Bruce was a lot of,

awesome. Can't wait for that episode. It's coming out a few weeks. So you buckle up people. Bruce was amazing. But it's been a good week. But as usual, we have a few social holidays. We like to, if we're a marketing podcast, and I think in marketing today, social media dominates. And if you aren't properly highlighting the social media calendar with the best holidays, then you're just not doing social media right. So we start with a pretty serious one that's actually today. It's today that we need to be celebrating National Cat Day. It's important. Yeah. Cats scare me, though. Yeah, they're like small tigers. You know, I'm more of a dog guy,

but I respect the cat. I'm a cool cat. Cool cat. Today, you are. You got some kitty cats. Cool cat with a K. Yeah. Yeah. It's ridiculous. Such ridiculous outfit. It's amazing. Look at this. Is it a cat print or zebra brand? I don't know. But National cat, I fucking hate cats.

Sorry. I mean, I don't want to help me say that. I had one growing up and we had it. And this cat, it did not want you to, it's like, they're so, it's like, what's the point of having a cat? They're so independent. They don't want you, do it. They want to, you know, eat, sleep, and then go outside and, like, come back three

days later. They only want you to pet them when they're ready. and then when they want you to stop petting you, they'll bite you. Or claw you. Yeah. Yeah. Yeah, no, cats suck. I know.

But, hey, if you like cats and you're listening, it's okay. We, each their own. But National Cat Day, tomorrow, being Saturday, the day before the big holiday, is checklist day. Okay. Don't ever make your check. Some of these holidays, you know, strike me as funny, is like, don't ever make a checklist. but on checklist day. Definitely do it just one day out of the year.

Yeah. You make checklists? I have to. Yeah. Yeah. It also makes me feel better. You know, like I'll literally write down everything that I have to do, including eating food, taking a shower.

When I check it off, makes me feel like I've accomplished something. Yeah. Today's checklist involved getting my suede shoes cleaned, shining my necklace. That's real gold. in it? Oh, it's real. All right. It's kind of heavy. And then I did put some product in my hair. This was all on my checklist. Yeah. How long did that the hair take? Oh, today, you know, hair and makeup. It took about three hours. Three hours, yeah. You know, just while I was buffing my something. What are you buff? I was buffing my suede juice.

I thought you're going to say something a little more. Yeah. Well, you know, hey, we got a buffer. or a fluffer. What's the rating on this podcast? It just went off the rails. Yeah. And of course, the biggest, you know, Halloween's Sunday. Yeah. And some people will dress up.

Others will be themselves like us today. And it'll be good. My kids are excited. Yeah, what are you going to do? Are you going to take them trick-or-treating? Where's the spot to go around here? We're going to be at the lake. And they're doing, all the boats are doing like, I don't know.

It's a big party. Big party and walk around the kids can trick-or-treat. And there's a couple at this cove. They've got like a parking lot and stuff. There's going to be like trunk-or-treating. Okay. Yeah. And like games and stuff.

Trunk-or-treating. Trunker-treating. I don't know why. Just picture like kids getting kidnapped. Yeah. Come to my trunk. Little kitty. Come look at my trunk.

I got snickers in my trunk. Just climb in and you get lots of treats. The snickers are in the back of the trunk. You got to climb in. Yeah. You got to get in to get in to get in. Get them. Get them good. It sounds like a horror movie. It does.

But Monday is National Authors Day. Okay. Okay. So if you've written a book, cut yourself on the back. Thank you. And it's actually three days in one. And it's also World Vegan Day. Thank God. Yeah.

Go. Are you, you're not a vegan. Absolutely not. Yeah. I'm a meatitarian. Yeah. Absolutely not. But hey, if you're out there and you've, you're vegan and celebrate and have some vegetables.

I tried it. I tried a couple times. I was just always hungry. Yeah. I could not fill myself up. I have an insatiable appetite for meat. Yeah. Nothing like a good burger.

Yeah. And for moose. Moose. For my hair. They're talking about eating moose. I'm like, why did you eat a moose? No, I was just thinking about everything. You know, going on.

Yeah. Here, keeping it this lovely. Put moose blood in my hair. And, you know, we joke a lot. And, you know, this last holiday for the first is, you know, something we really shouldn't take lightly as National Cook for your Pets Day. Yeah, I. You got to make sure that your cats are getting fed.

No, you're cooking. It's not feeding them. You're cooking for them. Cooking. Yeah. Yeah. Like, how about National? Cook for your husband day.

How about National? Let your dog outside and you can go find his own food. Yeah. So National Cook for Your Pets Day. All of your social holidays, don't forget to make sure you've got your posts up for every one of them. Yes. Especially cooking for your pets. That's the biggest holiday in Los Angeles. Speaking of cooking, Chipotle is hosting a virtual restaurant on Roblox.

for a Halloween experience. Are you familiar with Roblox? I'm not. I think we may have talked about a few times. My kids play this all the time. It's their favorite game. It's a virtual world. It's the metaverse.

Okay. And they have all these little different mini games that you play. And you can play with one another. And it seems pointless to me. But there's this metaverse in these worlds that they're playing pointless games in. And they just jump around and play, you know, like sometimes they're hitting each other, trying to kill each other like you would in a normal, you know, action game. And then sometimes there's like a football game where it's a bad version of Madden,

like very techno-ballish. Yeah. And they play it and it's not as good as a football game should be, but for some reason they enjoy it. So it's pretty much you're living a different life in a game. Yes. You have skins and all that. They have their avatars.

And so, but it's hugely popular. And so I commend Chipotle. for having and building a world inside of Roblox. So in this world, after the football game, you can go to Chipotle, get a burrito, eat it. I guess you could eat it in the world. In the world. Yeah.

It's going to be, you actually feel full. Yeah. I don't think so. It's going to make you hungry, though. Order some, I don't know, dine and dash or what are the, what's the order of delivery service? Door dash. Door dash. Sorry. Door dash. But, uh, yeah. So, but I like, I like, look, the, the future. The kids are playing. Yeah, it's scary. But look, you'll want to start marketing early to all segments. So get in their games, man.

They're building restaurants. And then they want to have a burrito. You watch, my kids, if they, they're playing it, like, they'll ask me to go like Chipotle on Monday. I was going to say it's probably a lot of subliminal messaging where you're eating Chipotle the whole game. After the game, you're like, you know what? I want to go to Chipotle. Just talking about it on this podcast is kind of making me want a burrito. I would love a burrito. Yeah. So Chipotle, if you're listening, come sponsor the podcast and bring it some burritos.

Yeah. So here's the deal. Google is a really large company, and they make a lot of money selling ads. And they're expanding even more into e-commerce. That's the headline. Okay. In today's most unsurprising news, Google selling more ads. Yeah, I could have seen that coming.

Yeah. So they're doubling down. And I think a lot of it's because retail is still floundering a bit, like in-store retail. So Google is setting themselves up as a true e-commerce player, not that they weren't already. But, you know, like you're starting. starting to see this more. If you're doing more and more searches, you start seeing that shopping bar at the top. Yep. You should probably, if you've been doing them, you're probably seeing it even more often now where that list of products. The first thing you see when you search

for like a certain camera or, you know, an item that you're looking for. You're going to see more and more of that. They're trying to integrate it where you can literally check out all within that one system. And so you don't have to go to the store. And so those stores, they're out, they're paying for that spot. Yes, you do. So Google's not actually taking a percentage of the sales are just getting paid to run the ad you get for the click then the purchase i think it's not tied to purchase per se but click which is smart on google you get that impression and you pay for certain keywords to be in those shopping positions so you can buy keywords like sony xr 3 4 000 whatever the camera there's so many different camera models now but uh and then you're

in that position so uh tripling down and making lots of money. Good for them. That's the headline today. Let's scroll on. Okay, so this is interesting. Lots of Google stuff today. So they're now letting people under 18 or their parents,

they can request to delete photos from search results. So, you know, I take this as a couple of different places. If some silly, you know, they're not really showing dude photos anymore anyway, which is good. But certain photos show up. Yeah, it is good for me. It's, you know, it's kind of goes back to my

scary past. My pimp history. But now you can request to have those deleted. But is that deleted then off the website that's hosting it? Good question. And I don't think you can request that. Google can just remove it from the search results so that it doesn't show. The metadata that's there, which makes it.

show up, they can make sure it doesn't populate on the search results. That kind of fucks the website then. That's interesting it. It's taking them out of the algorithm of a search. Well, I mean, if you don't, you know, it's still back to user privacy and rights. If they, for some reason,

the website didn't have the rights to do it to begin with. At least you get it off at Google. Yeah. But then it's like, how do you establish when, who has the rights to it? You know, if there's a photo up on a site, did they sign an NDA for it? I mean, then you've got to get into like legal terms. Well, it brings up a whole litany of things, which, you know, everyone kind of signs up for the reality.

Something really scary walking by our window. Yeah, what the hell is that? I don't know. Who is that? We've got Halloween Day here at Radical, and it's getting freaky outside our studio. But it brings up a great question of rights and everything else. Everyone kind of signs up for this, you know, allowing their stuff show up and search results, which generally benefits the business or company because you get seen more.

Yeah. More impressions. But it does raise questions of who ultimately owns the content. So we'll see where it goes. So Spotify, podcast news, a little bit of podcast news, says that U.S. podcast listeners now use its service more than Apple podcasts, which is interesting. Like our podcast being a podcast, this is all meta.

This is so meta right now talking about podcasts on a podcast. podcast through the podcast about your podcast yeah through and you if you're listening right now you could be listening to Spotify or Apple about the podcast about the news about the podcast okay I digress the nonetheless I will say this being a top 25 business podcast on Spotify we have seen data that correlates with this our popularity on Apple is pretty strong we hover between top 100 and top 200 it fluctuates weekly So we have good listenership on both. But we've seen our numbers on Spotify go up.

So Spotify now saying more people listen to them. I think that they're brilliant in the sense of, I mean, to make a membership structure in a world of free content now is probably extremely difficult. But for Spotify, I don't mind spending the $14 a month or whatever. you know and now that you can listen to podcasts it just makes sense that they're kind of becoming the hub for everything yep and you know i think it's definitely a more youthful app i think more of the youth on spotify or on than on apple yeah you know i mean there's a lot on apple too i mean let me

get wrong it's a behemoth and i listen kind of equally because i do have apple music so i listen to apple for my music player and you know know why and i don't know if this is true anymore but apple music sounds better on an iphone than spotify like there were some like some i think they the streaming quality i think apple like reduces modifies it makes their sound so good i don't i don't know if that somebody's gets dm us less than that still happens but that's kind of why i switched because i was like listening to a song i had a spotify app uh membership like two two months ago and i'd listen to song and I was like, it sounded kind of tinny.

And then I went over to Apple Music and listened to the same song. It was like bass heavier. Like, I was like, okay. It would be that petty. Yeah. It's like, come on. We're going to down, downstream you. We got to stop this.

Reduce the quality. Yeah. You're not getting 322 kilobits per second, but you're going to get 180. Uh, ha, ha, ha. I wonder, I wonder the difference on an Android then. Uh, yeah, I don't know. But on iPhone, it was significantly better, which is why I switched. So I guess they got me.

I do think it's a good time to just ease into how I'm feeling today. Yeah, I enjoyed that. I like that too. It was a little commercial break of music for everyone. It was a good pick-me-up. I had to get back into my groove coming to the main stage. And real quick, I totally judge people on what they dress up for Halloween. Like, the people who dress up like Sierra killers for Halloween.

They really are. I don't trust them. You don't trust them? You trust pimps? I do. Pimps want people to be happy. Yeah. You know?

I like being around pimps. Pleasured. But if you dress up like a Ceregill or Jason or Freddie Kruger, I'm probably not going to hang out with you. That's it. Ominous. It's ominous. I love it. I might play some Jason music later.

We'll see. We'll see where things go. I'll be out of here then. Yeah. So have you seen this? So Netflix, if you saw, they have been suppressing search results for Dave Chappelle's special. You've seen any of this? They've been messing with the algorithm.

Oh, yeah. They don't like Dave Chappelle telling the truth. Yeah. But, I mean, the closer was top 10 for a couple weeks. Yeah. I think it backfired a bit. Yeah. Yeah, you suppress us.

I think people go crazy and they find it. you know, they're going to watch it. Yeah, totally. So I have a respect him for speaking of his mind, though. A lot of people are cancel culture and everything else. Like, this shit's driving me crazy. Oh, especially being a comedian. It's like, come on, everyone's just got to lighten up.

Lighten up. And what happened to, if you don't agree with someone, then you just don't agree with them? Yeah. Or have a healthy debate. Yeah. Instead of like, all right, we got to get them off the air, pull them off, do whatever, make a big stink in the news

so that the news gets scared. and you know if you don't like something then just don't watch it or support it exactly there's something else for you to watch yeah but everybody's got to I mean it's participation trophy culture yes that's what I call it yeah everybody thinks they got to get something or make hey

or like they have to I don't know be seen and heard and make a difference when sometimes you just need to shut the fuck up yeah exactly it drives me crazy I don't listen to Beyonce, but I'm not trying to cancel her music. No. You know?

Yeah. I'll go listen to Hansen or something instead. Yeah, drives me crazy. I like Hansen. Boombop? Yes. The song was fire. All right.

So are you familiar with deep fake tools? You've seen those? Yes. Like the Keanu Ree's one where he's like robbing a gas station? So Adobe is Adobe. It's French. I think we're going to talk The Chipotle.

It's more expensive. Chipotle and Adobe. We're building some Adobe's in here. Yeah, Adobe. So Adobe is built a deep fake tool but doesn't know what to do with it. Like, then why do they build it? How much money did that cost the company?

Yeah. How much did it cost? Oh, I don't know what to do with this. Shit. What are we going to do? Let's make some, who's their biggest competition? Let's go get their CEO. And let's do a deep fake of him.

We don't know what to do with it, so let's just market it. Let's market that we don't know what to do with it, so we get some hits. Yes. So I don't know what the hell to go with this, but like I kind of like defaic tools until I don't. Yeah. Like if someone does it to me or like it seems like a good idea, but it's a terrible idea. Yeah, until it gets in like the wrong hands. Yeah.

It's all fun until someone gets hurt and all their money gets robbed or. Yeah. You know. You get charged with some lawsuit. Yeah, who knows. But Adobe, just figure out what to do with your deep fake tool. So Burger King, I like this. New silk shirts that look like woppers.

Yeah. I let me get me one of those. Oh, yeah. I think it'd go good with this outfit I'm wearing today. Someone is dancing over there. Oh, yeah. It's a, what are those things called? Like, uh.

Yeah. You know what I'm talking. Yep. Yep. And I forget. It's a marketing tool. Yeah. The flapping something.

It's not wind feathers. It's, uh, anyway. What the fuck is the name of that? There's a name for it. It's not sign spinners, but no. In the same realm. We've got all kinds of people walking by and different costumes, but who knows. None of them are as cool as ours if we had them on.

Yeah. You should, we're just being ourselves. Just wait until you see my costume. Yeah. But I like the silk shirt. shirt from Burger King. It's one size fits all. So, uh, get out there and get it before they're all gone. It looks it totally like, it almost looks like a safari shirt because it's got the green like lettuce and stuff. That's cool. But does it really fit all, you know? Yeah. I don't know.

I don't know. The fashion now with girls is like Excel like baggy hanging off or it was. I mean, it's changed so fast. You know? And then it works for me because I'm going to Excel anyway. Yeah. Yeah. So I'm going to get me one of those silk shirts. But what happens if the one size fits all like really like a shmedium. Then I'm going to be rocking it. You know, my pecks will be pushing out the buns.

Okay. Yep. The pickles. Oh, is that a pickle or you're just flexing your breasts? Is that a double patty? Oh, I like it.

I like it. So I like this too. Did you watch the the Tampa Bay game Sunday. You watch football at all with Brady? I'm going to upset you. I know you're a big football guy. Oh my God. We don't have to talk again. I need to find something. So, okay.

I saw that he gave someone a football. Yeah. So here's, it's a good story. Tom Brady throws a touchdown pass. It was number 600. And the receiver throws it into the like hands it off to one of the, you know, how they sometimes hand it to someone in the crowd that has their jersey number on. Yeah. And I don't know if he had a shirt, I mean, if he goes and took the football, a hand to a guy.

He didn't realize it was the 600th touchdown that Tom had thrown. And they went to the bench and they're like, where's that football? And the receiver, it's like, I handed it to the stand. Oh, no.

So that ball, by estimates, is probably worth at auction or something like that, being the 600th touchdown ball in the neighborhood of $500,000. Oh, my God. And at the time, I mean, everyone's kind of calculating it because they know that the member ability is so hot now. But especially with Tom, that, I don't know if the fan thought through this completely. He could have totally held on to it.

But they ended up giving him another football to sign jerseys. Supposedly Tom's going to play golf with them, which he says now he's not going to. But he did give the ball back. So he was a good sport. So once he got the ball back, he's like, you know what? I don't want to play golf in you. Yeah, I can play golf. I'll sign a cup more jerseys for you.

But I thought that was pretty interesting. I mean, either the guy's really nice or he's an idiot. Yeah, I don't. He could have retired on that. Yeah. But if you're a Tampa Bay fan, like, it's one of those things. Yeah, I don't get it. It's a lot of freaking money.

But like, if you're thinking through that scenario and you're truly, he's a season ticket holder. He's going to come back to every game and he would get booed the rest of his life probably. Because he'd just be, everybody had to. They'd understand it, but don't think he'd, you'd understand it. but don't you think he'd be hated on. Like, you didn't give Tom his football back. Yeah, for half a million dollars, he could buy himself a box seat and some security guards.

I know, I know, I don't know. I probably would have kept it too. Yeah. I don't know. I would have kept it too and just watched the games on TV.

Yes. You know, there's one thing that, if they came up to me, I probably would have just been like, okay. All right, no.

Or. I would just a tough shit, Tom. Yeah. A million bucks. A million dollars you can get it back. Yeah, exactly.

You could have sold auctioned it off. right there. People forget. Yeah. So I saw this article and I had to get it. It was in Fortune and I've been preaching this for a while

and the title of the articles is why marketers shouldn't let the science overtake the art as the world goes more digital. And I preach, I get on this soapbox a lot so I wanted to commend

the article in Fortune because what's happening now with targeting and digital and everybody gets lost in the sauce, performance marketing and all these things, but the art is what really separates. Because at the end of the day, if you don't have the art and the creativity of marketing, you're not going to have the emotional impact and the branding impact that you need to make people think feel an act a certain way.

It's not going to be just you pushing offers, pushing things onto them. They want to relate to the brand. They want to have meaning and relevance with the brand. And you don't get that with just. data and science. I completely agree. I mean, you can see it with movies. You know, like, look at like, do you know Tim and Eric?

Yep. Yeah. They have such a niche market and a niche fan base, but their fan base is so loyal that everything they put out, everything that they do sells out. And they, because they don't care what the masses. They care about that little niche, you know, and their content's consistent. everything they put out is very, very consistent. Totally agree.

And so it's why we preach to all of our clients. It's a combination of art and science. Performance matters, but if you want to have performance, you've got to make people feel something. And whether that's comedy, whether that's emotional impact from, you know, sympathy or relating to a problem. But that's art. And I think that we've kind of gone too far the other direction.

So we're bringing it back. Yeah, I would say the goal is. creating a loyalty Yes. Over, you know, the overarching how many impressions you make. That's right.

But you create loyalty when they have true, you know, some kind of emotional attachment with the brand. Exactly. And even when I say emotion, it's not only sympathy, but, or, you know,

people think emotional crime, but you make them laugh. You make them, you know, shrug or like, oh, yeah, or even if it's tongue and cheek and it's a meme, You know, like, okay, I can relate to them. So, important, important.

Do not forget the art. Finally today, one of my favorite kids' movies. I have kids and one of my favorites is Toy Story. So there's a new trailer out for the Toy Story with Buzz Light Ear, looking pretty much like a star navigator, truly living up to his name. And I thought it was pretty interesting. He's going from infinity and beyond.

Nice. Did you watch Toy Stories? I love Toy Story. Yeah. Brilliant writing. And just the actors, the voiceovers are amazing. Yeah. So this one just follows Lightyear.

Yeah. It's an origin story, a little bit of how. Yeah, because his saying is always, to infinity and beyond. And I didn't say it as good as him, but, you know. Yeah. What does that mean? Yeah.

Very existential. Yeah. So be me up. Buzz. I like it. We'll see where it goes. So what's on the radar, my friend? I've got a lot of stuff going on right now.

It's busy. It was like consistent for a while. Now it's busy. We've got a lot of projects going on. That's cool. And we got some exciting stuff we've been talking about. Yeah. It'll be an exciting, I think, next year.

Yep. I agree. More to come on that front. Yeah. Well, cool, man. I hope everyone has a happy Halloween. And if you're listening to this, you know, don't only three weeks from now,

then I hope you've got a lot of candy. And, you know. your kids had fun and you went to some cool parties. And you can only hope to have hair like this. Most people can't ever. I know. I'll give you some hair secrets in the footnotes of the episode. Moose blood.

So with that, I do want to go out on a good note. You know where to find us? We're at the radcast.com. Search for all the content. Search for lovely hair like this. You can only dream of hair like this. You know where to find me? I'm at Ryan Offord on all the plaids.

Go look up Joey, Joe and Sean. We'll see you next time on the radcast. Hop inside my car.