Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, September 10, 2021: Apple, Target And Costco Win The "Brand Game" During COVID

Episode Date: September 10, 2021

Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and guest co-host Joey Thompson recap episode with Anthony Ames, upcoming episode with Heidi Montag and big hitters. Talks social holidays #KissCancerGoodbye #911Day #PatriotDay, #DayOfServiceAndRemembrance #HackForChange #VideoGamesDay and more…This week's marketing and advertising headlines:What do Macy's and the Toys R Us brand have to offer each other?Facebook slams U.K. watchdog’s call to sell GiphyApple, Target and Costco among big brand winners during COVIDThis fall, tech companies will try to push private browsing into the mainstreamBarstool Sports will launch a channel on Sling TVThe Gmail app takes calls now, too, because Google wants it to do everythingThe Matrix 4' Debuts First Teaser Footage With an Interactive WebsiteIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's like one level below, like, the shirt you really wanted. Yeah. And you go there and you think because you get it for 19 bucks instead of $39. And it's not really what you wanted. You suddenly think you got the deal of the century. They get looked at that way because they're so big. They make much money. And because people are ignorant to the fact of what I said that with convenience and service, there's a price.

I admire people that build a machine like they have almost. without anyone really knowing it. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, September 10th, 2021.

Yeah. And I'm joined by Joey Thompson. What's up, brother? What's up, man? How we doing? We're good, man. I didn't know which day was, so you told me. so I'm glad I'm glad you're here to hold me accountable.

Hey, I'm going to hold you accountable. That's what we do around here. Accountability, man. You following me on Instagram is about accountability. It is. He's actually my sponsor. Accountability, buddy. Yeah, your 13 steps to accountability.

Is that how many it is? I don't know for a. I don't know. I've never gone. You're my sponsor. You're supposed to know, dude. All right? I'm the worst sponsor ever.

I'm looking for a new sponsor out there. Yes. Sure. How's the week been, Joey? It's been great. I've been hanging out here. Yeah. Seeing lots of you.

Any week I can see my sponsor as much as possible. It's the best week ever. I've been a really bad sponsor, though, because I've seen you a lot and been, like, peaking over your shoulder, but not really, like, truly sponsoring you. You offered me three beers, to be clear. I think I did. I think I was trading you beers for creative ideas. Yeah, that's simply how it goes. So the keg is tapped, by the way.

You need to refill that. Wow, I thought there was more than three left. Ryan has a keg in the workspace. Yes. And do you find that people, do you, are you ever alarmed at the hour that you see people using it? No, because I do get like notifications on my phone, like after a certain point from the security cameras. Really? Like, people coming and going.

And after 10, everyone seems to have a cup in their hand. Yeah. And like, it's like, I thought they were working. I thought they were, you know, like getting stuff done. No, I think there's drinking a beer. Do you actually get about the keg? No. Yeah, you've got a sensor on the keg.

Do you have a smartphone sensor? How many, how many beers get used? No, we aren't that cheap around here. Okay. But we do, I do get notifications like at the door, like cameras turn on, like after a certain point. Yeah. And so I'll start getting dinged on some nights, like after 10. And it's like people coming in and out of the door or whatever.

And, you know, everyone seems to have a beverage. Yeah. It's fine. The janitor's passed out on the floor the next morning you come in. Every time I come in, the cleaning company is, you know, like they've cleaned, but then there's like this pool of beer, you know.

I don't know if that's beer, but that's their job to find out. I know. Well, you can start, they have those bars with the wristbands, right? That you have, you know. That's what we're going to do. Like, beep.

I mean, we know how, like, keep up with how many each other, each has. I do it like, a BPDO in New York. Like, they got, they had a bar, like, top four, like all the New York cool agencies have bars. bars and like they got drink tickets.

So like, I think they got like, I don't know, six a month or something. I don't go have, I think you could buy them, but like they got six drink tickets or something. I'm like, you know, we're smaller boutique agency. I can cover the beer and we keep some premium liquor in the bar. So like until it like gets out of hand, that I don't mind covering it. That's your pitch for people to New York to come to your agency. Exactly. If you're out there now and you're talented and you like to drink.

Come on. Come to the agency. Okay, last thing I'll say about it If they have tickets You know they're doing like prison rule type stuff Where it's like, hey man Let me get one of them tickets, man I'll write you

Whoever's truly in the AA is selling their tickets You know, a dollar a piece or something You know I'll write you a log line for your piece or whatever They had any counterfeit tickets That's a big agency They probably had like 500 people Like this is you know

Yeah A counterfeit ticket scam Yeah BBDDO scam counterfeit drink tickets at the top of the bar. Can we take this to the market right now and just start our own scandal? Yes. Okay.

I think we should. I think we should just get tickets made and then go act like we're employees at BBDA. Okay. And like go up to the drink, you know, bar. They've got 500 employees. They're not going to, you know, we fit right in. We don't like agency people. Sure.

I think they have so many videos now like, I snuck into the Super Bowl. It's like, I snuck into BBDio with drink tickets. See if. Oh, we're transitioning. to Radcast News. Hey, did you actually, you don't think about cults? Are you?

Other than radical. Can you take off your shirt and prove to me you're not wearing a microphone right now? Because I'll... I have one in my mouth. Oh, okay. Damn it. I forgot we're on a podcast.

This is being recorded. I know about Keith, Keith Rehnir? Yeah. I know that. Yeah. So not well. No, I don't.

Anyway, there's a show called a, a podcast, a little bit culty, but Anthony Nippy Ames and his wife, Sarah, were met. They're both actor and actresses, actress and actor. But they, you know, Anthony came on and talked. They got kind of, kind of unbeknownst to them pulled into a cult that got to be pretty infamous. The owner was, you know, long story short, listen to the podcast if you really want to listen to it. It was really fascinating. He talked about how he was an Ivy League quarterback.

He became an actor. And then he got into this, like, personal development company. And he was, like, bringing people, farming people in and all that. It turned out to be a little nefarious and a lot nefarious. Like, women were getting branded and turned out to just be this wackos, was essentially just recruiting women and, you know, doing who knows what. So in the IXM or nexium. Oh, okay.

It's the key. It is the key thing. Okay. For second, I thought it was my frat, but no, it is actually, I'm not going to show you the brand. Anyway, that wasn't fun. Land a Kai Delta. Okay, yeah. They have the clear, I've seen the HBO documentary.

Okay. I have. Yes, exactly. So I know. So Anthony came on and was very, it was a different podcast. for us. Like, you know, it's usually like all business and he, but it was more a warning of sorts. I mean, sure, literally. But, I mean, this guy's, it is why super intelligent, super cool people and just how they got pulled in. And it wasn't one of those where they got pulled in and they knew they were being pulled into a cult and they knew what they were doing was.

Sometimes you get pulled in and eventually you become aware that you're supporting something very, very evil. Yeah. But you're so drawn in. It wasn't necessarily that for them. They were supporting a part of the business that seemed legitimate, but yet they had alarms going off in their heads. But it was really insightful and scary. I mean, I don't know.

I thought it was like, Anthony is just so transparent about like his experience and like the kind of just the nuts and bolts of everything that kind of went on. Yeah. Well, it's always interesting. like from marketing perspective, like there is, how do you like, do you manipulate people to be attracted to what you're doing?

You know what I mean? Well, you know, what we do every day in marketing, you know, to the subconscious, that's not bad. But this was really, like, I will say, you know, we aren't, we aren't trying to get women branded with anything other than tequila.

But, you know. Sure. Sure. The fine line of, uh, that's like dedicating your life you know like Coke might be like hey you should grab a Coke

but this is like dedicate your life to this cause and farm people is what you said well like bringing them in so that the business gets bigger they have more he it was like two or three legitimate businesses

quasi legitimate that brought in money that then supported the actual the actual undercover things going on is my understanding of it having read a lot

and had Anthony on you know I haven't watched every documentary on it or every episode, but I've read a lot on it now. And kind of scary. But it's more scary that like, I think we all, none of us are naive.

We know there's evil people, but it's just like, wait, there are. Damn, I'm so naive. Shit. You didn't know? No, it's like, but I don't know. I don't know. My mind, you don't want to assume.

You aren't truly evil. Yeah. It's hard to wrap your head around. Well, you don't want to assume that kind of stuff is probably happening. right under your nose somewhere or something and you're like oh oh yeah so go check that out that's our latest episode that released on tuesday so go check that out we've been getting some great feedback and uh it's definitely some dark points but definitely some really insightful stuff so a little different you're taking on an oprah role in that one yes exactly

very nice um we uh one of the co-founders of netflix will be on today. We're actually recording an episode today. Oh, I'm not a co-founder of Netflix. Did you tell people that? I did let them know. Okay. Okay. How'd you hook that up? Dude, we're connected around here. I don't doubt it. I mean, I'm here right now.

Yeah. Heidi Montag will be on the show next week. Okay. From the hills, Spencer's wife. How'd you hook that? I'm kidding. We're doing work for them. You want to come on. We're going to... Are you... You're in the Lumini. I think. think. It's all making sense now. Hey, how it is. I will be going on the Wolf of Wall Street podcast that next month of the following, working on dates right as we speak.

Nice. Jordan, Jordan Belford. Nice. I see him on TikTok all the time now. Oh, yeah. He's all over the place. So looking forward to that. More details to come. We'll tell you to when to look out for that. I'll be going to L.A., meeting with him, and then catching up with Spencer and Heidi. Okay. And who knows what else? You're just an L.A. guy now, dude. Hey, you're just... Jet flying, stunt flying, you know, just wheeling and dealing.

They're going to do a reunion of the hills, which they probably already have, right? Yeah, they've been. Well, you're going to be... Where were you, bro? Hey. They needed you, dude. You could have been his guy, dude. Yeah, I missed it.

If we'd start working together like eight months ago, it might have been on the episodes. Well, the reunion show. I have faith that the reunion will have a reunion. Yes, yes, yes. But we've got some big hitters. I can't even mention we've got Grammy, a winning artist, writers, songwriters coming on the show. Okay. We've got, I'm talking like big hitters, big hitters, big hitters.

Production. Amen, we got it fixed. Yeah. Yes, thank you very much. The, yeah. Is it Bruno Mars. Can I, can I give me three guesses? How about that?

Can I have two guesses? No. I can't guess. Can I have one guess? Okay. Well, all right. Super secret, top secret. Also, stuff.

It's going to be good. Heating up. Oh, boy. You know, we got some good national holidays coming up. Do we? Today, we've got some good, serious ones, the first two. Okay. We like to have fun around here, but there's two.

Today is actually stand up cancer day. Okay. My grandfather passed away from cancer. I've had other relatives. I mean, it affects everybody. And so, you know, it's one of those things. that maybe we'll cure one day. I don't know.

I'm somewhat one of those that feels like it's like one of those things we're never going to figure out. Like there's something going to always kill us. Sure. You know, I don't know. That's one of those platitudes throughout life, like about one day they'll be a cure to cancer, but it like.

There'll be something else. Or they probably have a cure to cancer. And yeah, I mean, there's all kind of conspiracies, I'm sure. But it's, you know, it's truly sad. Yep. And then tomorrow's a bittersweet.

holiday for me. And that sounds weird, but it's my wife's birthday. Okay. Which is awesome. But love of my life, it's 9-11. I've never been more torn in my life. Like, I'm celebrating, but I'm not celebrating. I guess you can have, it can be binary. Like, you can not. I mean, you can separate the two. And I do obviously, but it's like. Yeah, how do you compartmentalize? Compartmentalized, like the biggest terrorist attack in our history with my wife's birthday. It's like, And you know what? She's one of those people like she's never. She's not like a Debbie Downer. She's not like, my birthday's on the worst day. You know,

like she just does her thing. She didn't choose for a birthday to be there. I know what I mean? But you know, some people would just own it like, man, I get the worst birthday out of them. You know,

like he doesn't do that. And so I love her for it. But, but it is, you know, everything's happening in Afghanistan and everything else. It's a reminder that freedom isn't free. And sure.

You know, we've always going to have. have people that, you know, want to get at us for our way of life for, like, a better word. A lot more complicated than that. Well, I feel like the big ones are like the, the anniversities of 10 years, like 20 years. Already already going to be big, but yes, this year, I'm sure there's going to be a a renown reminder conversation and all that.

And I hate the fucking politics around it, but, you know, but I do support. Well, that statement alone has pretty much been this past. year. It's like nothing is even stated without having a political, you know what I mean? Exactly. Everything is. But. So, Sunday. Okay. We've got two holidays, which I think are a little related. Okay. We've got the Civic Day of hacking. Great. And finally. National Video Game Day. Oh, shit. Double dip in the chip today. Revenge of the Nerds Day is what I would call that one, dude. If you are a nerd Great, dude.

Yes. I mean, HACC, civic day of hacking. Supposedly it's like hacking for good. Okay. And I'm like, hmm, okay. It's like, is that like stealing for good?

Is that like Robin Hood? Like, That's a good question. I don't know. I find it like interesting when Anonymous does a lot of like, yeah, hacking for good, I would think. So I think it's cool sometimes.

and people get their accounts hacked and stuff happens like that. I guess I kind of get it. Sure. I like it. But hey, are you a video game guy? I was when I was younger, but then I grew up and quit being a nerd.

Oh. I'm going to get hacked now for saying that. You're getting hacked now. I'm getting targeted. Wait, who'd you hack, though, if you could hack somebody and, like, mess up there? Would you hack somebody? I wouldn't, but like if I was like a criminal

and I was going to do it, Central Reserve or something. Like, you know, go for the big bucks. But like... My dad's actually the founder of the Central Reserve. So I'll let him know. It's too late. He knows.

Yeah, okay. All right. Can we strike that from the record, Daniel? Yeah. Don't do it, Daniel. Or I'll put you on the watch list too. Don't do it. All right.

Look, my kids love video games. Like, e-sports is huge. Like, it's now cool to be old. and play video games. You know that. Sure. And just stay at home and eat Doritos all day and get paid for it. Do you play video games? I play them occasionally with my kids. Which games do you play?

Rocket League. Do you kidding me? Are you kidding me? Madden or Rocket League? Okay, Madden. Yeah, I like Madden. Rocket League is awesome. Do they not have actual real Rocket League now? Oh, yes. Like in real life? In real life, though, don't people drive cars into soccer balls? I'm not trying to be funny. I'm serious. I think they do And they flattened

Are you talking about like I think they have actual games That where people hit like a I have not seen this Okay Maybe I made it up in my mind I think you had a dream Like you were

You know A fever dream Fever dream Well okay Do you kids Do they go Do they spend a lot of time Inside or do they go out

What do you No they have we They all play Multiple sports Okay E sports Multiple E Sports Exactly

They're on a counterstrike They own Counterstrike League of Legends and you know we keep them we want them to be multifaceted in their e-sports they're gonna get they'll play

they'll play it as long as we not even long as they let them other than maybe Clayton my oldest for the most part they'll play it but then for an hour and then they're like they want to go outside they want to do something we go to the lake they're playing in water we play baseball soccer

swimming basketball like they're all in league So, like, they're not playing video games in their free time a lot more than they're playing video games. But they do love some Roblox. Oh, okay. You have me sold to the Roblox, bro. When, I'm waiting for, like, high schools to have, like, an e-sports department and have e-sports letterman jacket. Yeah.

It's probably coming. It's for sure. Well, heck yeah, dude. Shout out of your kids for going outside. Yes, yes, yes, yes, yes. We'll give them. We'll give them that. We'll give them that.

Moving on. The news of the heavy news, the heavy marketing and advertising news of the week. Hold on. Can I pray for like 30 minutes before we get into this? Okay. Two strikes. That's two strikes for you at home. Two strikes.

Let's see. First, Yeah. Macy's is opening up Toys R Us mini stores within a store in 400 locations. Okay. Toyser R Us went out of business like three years ago. Closed all their stores, went bankrupt. They were both buying all their toys on Amazon.

Yeah. or at Walmart or, you know, at the flea market. Or not Toys R Us. Or not wherever. Resale market, eBay, everywhere but Toys R Us. And so, but the brand is not dead. They still have, you know, a holding company that owns the brand, does all this. And I guess Macy's just licensed it.

And so you're going to, starting next year, they're trying to do a little mini activation for the holidays. But starting next year, there'll be miniature Toys R Us stores within Macy. You remember Toys R Us? Were you big Toys R Us? Absolutely. So there's a T.J. Max in town right now. And every time I drive past it, I go, fuck that, dude. That's Toys R Us, bro.

That's where I went as a kid. Rift that facade off now, dude. Yeah. It's that empty for a long while, but then T.J. Max went in there. Fucking T.J. Max, dude. Don't even get me started. I don't know. Don't even.

Yeah. T.J. Max, all these guys, all these stores. So don't get me started on the quasi-discount stores. Yeah. Like we get all the crap from the department stores that you think is sort of looks okay. Yeah. And it's not necessarily seconds. But it's not the most fashionable stuff in the department store.

It's like one level below like the shirt you really wanted. Yeah. And you go there and you think because you get it for 19 bucks instead of 39 bucks. And it's not really what you wanted. You suddenly think you got the deal of the century. For sure. It's just a thrift. It's like a high.

I don't say high. It's like a high-end thrift store, though. You know what I mean? Like, it's just what you would hope to find. Home goods, I kind of get it. Okay. I'd rather go there and spend $5 on a pillow than $25. Like, that's where you get.

Okay. But clothes, not so much. It's definitely hit her money. It's a thrift store. It's like a goodwill that you would pay a little bit more than you would at a goodwill for. Yes. That's it. Goodwill.

I don't mind going to a goodwill every now and then. Sure, but Goodwill. Goodwill owns his shit, though. T. T.J. Max doesn't. That's what your problem is with them. And it goes to charity. You know.

Yeah, I did not know, actually. I mean, how dare a business be for profit? Profit. But I do think, so look, you got two brands. Macy's, the department stores are hurting. Sure. Macy's is like what's done the last holdover is like, because everybody shopped online. And they're trying to revive it because toys, toy purchases are actually up overall.

So as a percentage, they're like, hey, we'll revive this, put another brand. within it. So we'll see how it goes. But I think it's going to come down to what kind of toys we're talking about. Because typically, you know the department store toys

no different than like a T.J. Max. Yeah. Like the shitty fingernail clips set. You're like, oh, it looks cool. It's cool packaging. It looks like the man-mix kit or whatever. You open it and you use a fingernail clippers

twice and they bust. It's like, fuck. Sure. But it looked. Because it said manscaping, I thought it was like mint for me. Well, dude, everybody's got toys now,

Target, Walmart, Adam and Eve. There's just toys galore, dude. I want to be a Toys Russ Man, not a kid, dude. I want to be a Toys R Us Man, dude. Toys R Us Man. Toys R Us Grandpa one day. I like it. The Facebook.

So, do you know they own Jiffy? We already went over Giffy or Jiffy. I roasted you on that, dude. Giffy, Jiffy. I don't even know what Jiffy is, so. Oh, Giff's. Oh, Giffy, dude. Yeah, you have a use in your mind on any of your posts.

God, I'm like verified on Jiffy, dude. All my stickers. Giffy, dude. Can we make a poll right now on your Instagram story? Is it Jiffy or Giffy, man? There's some free IG story content for you. For you, all right? Yeah, I like it.

But so, uh, UK watchdogs are asking. They think that, uh, Facebook owns too much. Yeah. So too much, no competition. So they got to sell Jiffy. I don't know which one sounds good Either way So they own too much

So they have to make more money To probably buy something else with the money they got It's called capitalism Pretty much You know like Someone else could buy them You know like So why are they got to sell it?

Yeah I don't know man UK watch dogs Hey Oi brof I don't like your Jeeves Please sell them Like what How did that conversation go

I don't know But anyway, I like Jiffy because I like my stickers. So if you're out there, hey, search Jiffy, Ryan Alford, the Radcast. You can search the Radcast and we have stickers for the Radcast. Search Radical. Okay. We actually trending on Radical. We are on the first page.

If you look up Radical in the Instagram, Jippy, we are on the first page there. So yes. Hell yeah. I think we need some Joey Joe and Sean sticker. I do. Some gifts. Yeah, we need some gifts. Gifts.

These are the gifts to keep on giving. Well, okay. I like that a lot right there, man. Yeah, applaud yourself. That was great. One more. Yeah, thank you. You and I have a, yeah, we have a pretty pronounced beef now about Jiff.

That can only be solid by Google. Yeah. By Google. Whatever Google said it's supposed to say. And when you look it up, there's like 50% call it gif. I'll guarantee the UK watchdogs. They call it a GIF. They probably call it a GF, bro.

Yes, probably. Probably. There we go. Okay, so moving on, Apple, Target and Costco. So we're looking at revenue numbers and the big are getting bigger. They did extremely well during COVID. Figure. Who would have thought?

The Whiteboard says, The only stores that got to stay open, online and offline. Wow. I did well. Are the UK watchdogs going to get them to sell part of what they own to? I don't think so. Called a Monopoly. Oh.

And they like to play it. Sure. No, not that you know, who's, Costco's becoming a monopoly warehouse. Like, Sam's are kind of,

yeah, sorry, Sam. Sam's, God. The, uh, oh,

that is a lot. What that? Somebody just get their toilet thing. What the hell is that? It's the longest. Don't ever put this. We were really getting Sam's out the door there. I could have smoked a cigarette during that toilet flush right there.

Holy shit. Literally, holy shit. Oh, man. I love how the whiteboard says winners among during COVID, which is true. But it just feels like an oxymoron. It was a little odd. I'm the COVID winners me. But you know, like I'm really not the right wing conspiracy theorist guy.

That's not me. But it does like, it's all the pharmaceutical companies getting huge. Yeah. All the big box retailers getting huge. Apple staying huge, getting bigger. It's just justification. People can justify. Well, people need it.

They need it. You got to stay open. They got to eat. Some of these other stores should close, but they need us. All the mom pops need to close. They fucking need us. We need masks and you need to close. And then all the big box stores, no, they're okay.

Yeah. You know, you could go to Lowe's and work on some. stuff, but, you know, we don't want you going to the local hardware store. Sure. We went those to close local ordinance. For sure. I don't know. Anyway, it's shocker.

They got bigger during COVID. Well, I mean, people have a voice, so you ultimately vote with dollars. So if people don't like stuff, that's the problem. People are like, I don't like this, but then they go continue to do it. So. Called apathy. And there's a lot of it going on. Sure.

We'll see. We'll see. I'm going to Target later if you want to talk about this. We can ride over. I was going to go over there and have a, I was going to Costco to get a hot dog and a slushy. You want to get over there? What's, actually, let's do both.

And then we can go to, uh, we can go on the iTunes store and download them. It's like people bitch about it. They're like, well, where are you headed? Well, Johnny needs some overalls for, uh, for, uh, back to school, back to school. Uh, got to go to Target. Sure. And they were just the ones like bitching about it on the radio station or on the podcast. Yep.

Macy's is doing Toys R Us. Well, I was going to go to Target. They actually have a toy department there. Well, there's only so you buy them now. Because Toys R Us closed. Oh, okay. They'll be back at Macy. Sure.

So this fall, tech companies, just broadly tech companies. Okay. Are going to be pushing more private browsing, which means... Incognito mode. Incognito mode.

Yeah. You really aren't being tracked. Yeah, right. Yeah. Sure. Yes. Private browsing. I don't think private browsing.

Do you think that tech companies could lie to us about or be not true in their transparencies? Oh, okay. Good. All right. Yeah. Because I trust tech companies, you know. Big time. Yeah, big time.

I'm glad one of the largest problems with tech companies. over the past decade hasn't been if they're selling our information or not. Yeah, no, our data. You reach on data. They would never. They would never do that. Never consent. But here's my thought on that.

Like owning a digital agency, number one, we need data. Sure. But I also say, people want to get rid of data until you tell them it means your conveniences are going to go away. Sure. You pay in data for convenience sometimes. Okay. And so be careful what you ask for.

But at the same time, have we teetered too far at times? Yeah. But at the same time, you have to be willing to give away some amount of personal information and things that you do to be catered to. And so there's a fine line of not giving that away because everybody, we are. all have kind of become very reliant on some of our ability and flexibility and convenience. Sure. Well, I've had that moment where I feel like the phone is looking, shows me to add for something. And I'm like, what?

I didn't want that. But inversely, you've been like, oh, shit, dude, it's the thing I wanted. Yeah. Yeah. So we start giving it away. You want to get, and maybe you like panty hose, but like you want panty hose in your feed? You know, like, or would you rather have, you know, Swiss Army nights or whatever the I went pantyhose.

They make great ski masks for when I rob banks. They're great for that. No, well, even on the data stuff, though, I'm not that interesting. You know what I mean? So at times, I'm like, if someone's going to hack my thing, they're not going to get that much money. They're not going to, what are they going to find out about me? Like my Netflix viewing history. Take what you will.

Cripple me. Hey, they can serve you more of what you like. Probably. You want to be served less of what you like and more of what you don't like? I want double panty hoses. Double panty hoses is what you want. Maybe not. It might be a,

I don't know. Bottom line, I'm, yeah, they're not going to have a private injury. I read that and I was like, I want to put it on here just to say that I don't think it's true. Number one,

I don't think tech companies want it. Number two, I don't think there's going to be a push to it. You heard her first, folks. Right now, and Alfred thinks tech companies are giant liars. Not every one of them.

Not the ones to hire us. I'm kidding. They're all liars. Look, not every one of these companies are bad. No. Or intrinsically bad. It's just 99%. They get looked at that way because they're so big.

They make so much money. And because people are ignorant to the fact of what I said that with convenience and service, there's a price. You either pay with your data so that you don't have to pay with your money, with your wallet. Because look, the services that Facebook provides with marketplace and with connections to old friends and groups, that has to get paid for in a way. And it's called ads and it's called data because that allows the ads to run more

efficiently to serve you more of what you want. Sure. I'm not saying that everything Facebook does is perfect. perfectly great for the world. I'm not saying that. There's gray and everything. But I do think that consumers have gotten spoiled by the access and the conveniences we've been given, that now they want to play the game of, oh, I don't want to give up this.

I don't want to give up that. Well, you've been getting this. Do you want to pay for it? And yeah, they pay for Netflix, you know, things like that. But it's not, you know, you pay for Netflix because it has no commercial. Yep. You want to watch TV for free? then you're going to pay for it.

Like somewhere else. Even Spotify, Netflix, though, the amount you have access to for the amount you pay is like ridiculously cheap. The amount of content you get on Netflix for $20, $15 a month is ridiculous. Yeah. And it is probably the best value in marketing. And I'm not saying that because the Netflix founders is coming on today, Mr. Rudolph. Yeah.

Call him Mr. O'Haw. Not many people. I'm going to, you know, pay Mr. Rudolph. One of the greatest ideas in the modern history. But, yeah, it's actually a good value. Some things aren't great value.

Netflix, Disney Plus. With a boomer in me is like, 20 bucks. I remember when I paid that much for a DVD. Now I get to... Now you get unlimited access to watch them anytime you want. Now they're going to steal my data.

Honestly, though. What are they going to do with that data? You know what I mean? Like, he likes rom-coms, crazy son of a bitch. Lock them up. Lock them up. Put them in gear.

But it's a slippery slope. If they start taking this, they'll start taking that. Okay. All right. There it is. Yeah, that's what they say. We'll see.

You know what they say. I don't. What do they say? Whatever it is. Okay. You like Barstool? I'm mixed on them, dude. If you keep it,

I find myself to be, most people would say that this guy's a bro, but I feel like, you know what? I think they're overrated. I'll say it. I think Dave Portnoy is a marketing genius.

Sure, sure. I'll tell you that. Probably the greatest marketer of our time, whether accidentally is not right, because he's too smart for that. But like, sometimes marketing is very intentional. Yeah. He's accidentally, purposefully, strategically become the greatest marketer of our time. Like, it's all of the above.

I don't know that accidental is the right word. I'm sure it's all intentional. But like, I think he's smart that he has the wisdom of someone who's older, but he's appealing to people who are younger. So, you know, a lot of kids that age aren't smart enough to do what he's doing. Yep. And very, very youthful approach. Yes. You watch the pizza reviews?

I do. Here's what I'll say about it. The fucking boring at times. You know what I mean? He's just eating pizza, man. Sometimes he gets the homeless people to meander in and it gets awkward. But like, to me, David Portnoy is a figure and he's not the most. interesting man in the world.

Yeah. I think it's... We're going point camera point... The New York accent combined with, don't give a shit, combined with, seems to have a good heart down deep. Oh, sure.

And I think that, and, you know, like, there's probably like five people that I would really pay money to have, like, a beer with and one. Kiss you.

Like, yeah, he'd be one of them. Yeah. You know, I mean, I'm pretty well connected. Yeah.

But, I'm not connected to Dave. Sure. I'd probably spend 10 grand to have a dinner with him to pick his brain and like just to be in his company. Sure. He's, well, okay, here's my thing with them though. All they do is a little repose fucking videos from kids that are already made. It's not like the greatest.

Borrowed interest. A hundred percent what it is. That's why like, it's great. They like put it all in the hub, but I'm sure like the people who make this stuff are not getting their due. They get more followers because Barstall's following. Sure. So they piggyback on the back of that. If they had 10,000 views on their own organically and then Barstall post it, they get up to 10 million, you know?

Sure. So it's good for them, good for, you know, it's exposure. It is. And I guess I'm just not, you know what I mean? I don't love them like some people love. I think the content is, it's interesting. I don't love every bit of their content. I more admire them from the machine of marketing and business that it is, that people,

I admire people that build a machine like they have almost without anyone really knowing it. Sure. Like they just think, oh, it's a cool Instagram post. And some people have now figured out they have monetized it in certain things. But I'd bet two years ago, 80% of our audience didn't even know how they were monetizing. It's probably a little more transparent now because they've got it so big and Dave's promoting certain things. But like, and they have other characters, other people, rough and rowdy. Well, I do think, yeah, because what they do appeals to younger people,

like how mad are you really going to get at someone who, I guess, is fairly lighthearted at the end of the day, you know what I mean? Exactly. Exactly. That's why I think some things are just too serious. Sure. My appreciation to them goes to the marketing and business side and then the lightheartedness that's the under the undercarriage of most of it, you know?

Sure. And they are launching a channel on Sling TV, Barstool Sports. That makes sense. Honestly, it's surprising it took so long. I know. It's almost in that they would be the channel already, but I think they've kind of been their own channel on Instagram and TikTok and everything else. Sure.

I did a PA gig one time on the wine walks they do. Okay. So I got to spend time with them and everything. And that was, I mean, it was interesting. How was it working with them? Good. It was really straightforward. We had to, Reggie Bush was one of the interviews.

And then, so we got to hang out with him. And then Anthony Lynn. Yeah. The basketball player? That's Jeremy Lynn. Anthony Lynn was good. He's the coach of the Chargers. Oh, yeah, yeah, yeah.

Okay. During the shoot, he was like, hey, man, I got some tequila. You guys want to come to my penthouse and drink tequila? I was like, Yes. Okay. So we just went up there and I was playing cornhole in his penthouse and like, this is the coach of the Chargers and I wouldn't have known.

You know, he was just a guy. Had a great time. And if he's watching this right now, he saw me splashing. He knows I got an arm. He needs to give cred where creeds do. Yeah. I'm a barstool fan. Less with the content, more for the overall genius of it all.

I've seen the tattoo. They haven't, but I have. I know. It's on my butt cheek. The Gmail app. Moving on. It takes calls now. And I was like,

Okay. Hell yeah. Is there anything that Gmail does it do? Oh, man. Reads my mind. I just, me emails. It's just another phone I can ignore the calls for.

Yeah, no. Like, hell yeah. Does anyone take phone calls anymore? Like, like, really, like I do because I'm in,

I own an agency and have clients and like, but I think everyone else, unless you're like in a service or business or something like. I get calls from telemarketers a lot. That's all I take it, I get 27 of those today. And it's, it's,

it's so funny. It's, it's, it's, it's so funny. Yeah. Definitely spam. And absolutely for fucking sure spam is the name on the phone. Sure. I love it. Well, okay, going back to some of our points,

if the hacker kids on Hacking Day could just like hack some of these places and shut them down. Also, I am, like I'm glad the phones now say probably, what does it say? Scam likely? Yeah, potential spam. There has to be some data that transmitted to those companies that they're like, identify this as spam. So, okay, if you're going to collect my data, keep identifying these spam. company so yeah well it's supposed to be there's some kid in greenville that won a lot of money from like because robo calling is like a legal sure and like so if you get a call and you know it's

robo calling and you get enough information from you you can sue them and get money and supposed to get local kid has got a lot of money i need uh i forget the name of him he hit me up about doing some instagram stuff for him and i forget his name cool kid nice nice guy i forget this handle and i'd like to give him maybe i'll tag him in this since I can't remember his exact handle. I need to go call my lawyer real quick. Have you been robocalling again? And I know it's part of your 13 steps.

That's your sponsor. Yeah, what the hell? I really need you to quit. That was part of it. It was in the packet, dude. Don't join Colts. Don't hack. Don't do robo calling.

You see that's a callback. We're adding themes today. All right. Yeah. And finally today, the Matrix 4. coming out in the fourth quarter. I love me some major.

I took a red film. Keanu Reeves, like, most underrated guy of all time. I'm not saying actor of all time. Guy of all time. I'm going to fucking call you on that one, brother. Hell no. I like Keanu. He's not underrated. He's like the most over-appreciated guy. I don't have to say over-appreciated. Just broadly appreciated in this past

year has done like the ultimate glow-up of his perception of him, dude. I like him. But I liked him before this last year. Sure. Maybe he's become way popular than I realized, more popular. You know who else liked him? Movie studios with hundreds of million dollar budgets.

I think he had some cloud. Yeah, I think so. You don't like his action movies? No, no. What I'm saying is I like him. I don't think he's underappreciated, though. I think he's... It used to be.

Sure. Maybe it's gone the other way now, but I like him. I feel like he's... I'm trying to think of other... Equally appreciated it at an equal to his worth. I don't know. He's like a meme now, though. You're like, oh, it's like Keanu Reeves, bro.

And people are like, dude, he's so cool. You were a point break? I mean. I actually never saw it. But what I did. God. I did take a red pill and a blue pill before I got here, though. That's good enough.

Matrix 4. They've got a new interactive website out for it where you can, you have to take a pill to get in. Literally, you take a red pill or a blue pill. Okay. And I do. The old pill. Okay Was that a

A coin you had to buy online A video game? It was a corn It was a coin The uh I'm excited dude Yeah Yeah so anyway

It's coming out I'm excited Fourth quarter I hope it's good I mean You know like I hope it's not like Too formulaic

But like a good story Like I suppose he died The last one is I recall Like sure Like I don't know how they're Bringing it back They don't either But they looked at their bank account

and said, we're going to figure this out. Yes. Right now. I actually met, you know, remember when he came back? It came into town. Yeah. I actually, I got to talk to him for a second. And he said something I thought was pretty interested.

And he said, how in the fuck did you get in my hotel room? Please. Hey, we're working on this. Joey, you know. Okay. Nine. Brian. Don't.

I'm looking. Do not enter hotel rooms that you're not invited into. Look, the only one. way that I'm going to keep you as my sponsors, you've got to take me to Toys R Us when it opens it. In the Matrix. In the Matrix. This is getting really meta. We're going to have a matrix where you have a Macy's in a toy store in it. What does it mean? What does it mean? That's what it's going to all that data in the matrix, what that is is the data they're mining from us. That's actually what those little numbers falling are.

The Radcast is really just the start of the Matrix. You're in the Matrix right now. I am. I come into the studio. Damn, dude. I never thought about it that way. You're going to get unplugged. Oh, shit, dude.

Well, I'm going to go finish tapping out that keg, but it's been great talking to you. But I am excited about some of our content coming out. Sure. You want to talk about some of the parody stuff we've been doing lately? Well, we were going to shoot the fourth installment of the Matrix here, but then come to find God. Those bastards. Yeah, we're just shooting some social media content for Radical.

And it's parodying the marketing and advertising industry. And I think that's a direction we'll continue to go here. Yeah. See, I like it. Okay. That's a new I like it. I didn't know if you wanted me to freestyle and I was sweating profusely. That's why I wore black because.

If you're watching the video, Joey did start dancing a little bit. So you're listening to the audio. I need to go back and watch the video because he wasn't sure. I was bobbed my head a little bit there, guys. Yeah, exactly. I got the moves like Jacker. That's what the kids say, right?

Did, um, yeah. No. That was the sound of me leaving. That's the sound of me leaving on my tractor that I parked. Tell the valet guy to give me my keys this time. Yes. No, no, yeah, we're working on some short bits on the, what, several pages. It'll be on there.

You'll see them. Yes. I think they're really funny. Behind the scenes, what you think agencies and marketing companies are up to versus, you know, close to reality. Sure. And we have a bit about what,

what would happen if you worked with certain very radical clients? And sure. And they're going to be very funny. They'll be out on our channels soon. And follow along. You follow radical underscore results on Instagram and, of course, radical company on Facebook. And so we're going to be fun.

When are you going to get your own, uh, Sling TV channel? Oh, it's coming. The Rackette. Sure. It's coming. Median Empire. We're building. Meaty empire?

The meaty empire. Okay. If I said meaty empire, I was like, Media empire. You know what? I don't know what that means? Oh, it's, uh, well, then I back.

The secret lab. We're building the media empire. Okay. I also backped on the thought, what you said, medium empire, which I like, I like that concept of like, yeah, we're going to run the world at a reasonable level. I had a

You're like the T.J. Max Monoplies, all right? You're right below of your monopoly but not a monopoly fully. Exactly. Joey, enjoyed it. Hey, Ryan, I wish I could say the same, but you're fired from being my sponsor and get a new keg. We will refill the keg.

And so if you're ever in the Greenville area, stop by our co-work space, camaraderie. or our agency radical free beer on tap. So now we should have thousands of people coming in to get a free beer. We're on the Swap Private Trail in downtown. Beautiful downtown Greenville. You want to tell them where you live too? Yeah, I'm going to give them your address.

Actually, 123, Joey Thompson Boulevard, right near the freeway. The old junkyard. It's a junkyard under the freeway overpassed. Cool, man. Where can you make you up with Joey, Joe, and Sean? You can find us at. Joey, Joe, and Sean. That's it.

TikTok. TikTok, YouTube, Pinterest, Tinder, Grindr, Yelp. Help. This is a cry for help, actually. Yes. Hey. I'm still your sponsor until we leave this room. And step five is admitting you have a problem.

You can say my sponsor. Sponsored. Cool. Well, today it was sponsored by Radical. Yeah. The best digital addicts. country. Find us at radical.com. Find the radcast at the radcast.com and I'm at Ryan offord on all the channels. I'm only on TikTok and Instagram. I'm not on Grindr, honey.

So you know where to find us. We'll see you next time. On the Radcast.