Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, September 24, 2021: Taking It To The Next Level

Episode Date: September 24, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric recaps guest James Merrill, Opolis Optics, upcoming episodes with Brad Lea and Bruce Buffer. Talks Social Holidays World Tourism Day #WTD2021, National Scarf Day #NationalScarfDay, and more...These are the following topics we hit in today's episode:Burger King's NFT strategy matures beyond stunts toward real engagementSubway records strongest August sales in 8 years on tails of brand refreshBusch takes remote work outdoors with TreeWork spaceCarl’s Jr. and Hardees bring Adult Swim toys to combo mealsHow the U.S. Army built a modern-day marketing practiceNetflix makes its biggest acquisition ever — the Roald Dahl catalogRad Power Bikes’ new RadCity e-bike makes commuting (and hill climbing) much easierThis Miniature Robot Is Designed To Help You Carry Groceries and Run ErrandsIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I believe in the technology that's behind all this. I just don't know that I'm going to be pulling out my wallet, my digital wallet going, look at this, man. I own this, this Pokemon, you know, that's digital. You may not know this, but our military is heavily into marketing now. The U.S. Army has built a modern day marketing practice. They now have a chief marketing officer in the Army. I think the daydreaming you do as a kid or, like, the fantasizing, at least when I was growing up, That played right into something that I like to be in a candy factory like oh my God and

Oh my God and the only candy like chocolate river and stuff are you kidding You're listening to the radcast If it's radical we cover it Here's your host Ryan Alford Hey guys what's up welcome to the latest edition of the radcast It's Friday September 24th 2021 It's our weekly advertising and marketing news.

I'm Ryan Offer, your host. And this is Joe Hamrick. What's up, brother? Hey, man. How's it going? Hey, man. It's good to have you. Hey, man. Thanks.

You know? It's like, I was like started to do that, you know, Joe, Joe and Sean are writing and acting and directing and doing a lot of stuff for the agency. Dude, we go way back. Way back. I mean, this is like. I was thinking about that yesterday. You know? It's what.

I don't want to tell anybody by how old I am. But I mean, 30, close to 30 years. 30 years? Years. Close to 30 years. Eastside Eagles. Represent. Represent. Clemente Tigers.

Represent. Hey, hope they get their offense on this weekend. I mean, I don't want to start on the doldrum there. And this isn't a sportsport podcast, but. But Clemson needs to get it together on offense. Can we all agree with that? Ugly. That's the only word I have for it.

I mean, I was like, because I'm Ui Ungololee. Yeah, Oololet. Look great last year in relief of Florence. not so much this year and it's hard to put a finger on it he didn't suddenly become bad and is it the O line is it the receivers not

probably O line separation definitely the O line I think he throws it to Engada and he's good yeah but what's his name's not getting as many catches Ross is getting more

he's not getting caught I don't think he's getting well I'm missing like that we got all these six five guys that you know long strides we're missing like Amari Rogers yeah yeah

And I think there's a couple guys that are supposed to be that, but I don't know. Yeah. Clemson beat NC State. Please, please. I have a feeling we're not going to. I kind of do, too. Is it at NC State? Yeah.

Yeah, I don't know. Why weren't they, again, not a sports podcast? But Lynn J. Dixon, why weren't we using them? I don't know. Well, Shepley's better. Is he? He is better. Okay.

Fair enough. But we weren't using Dixon at all. No. But I think his off-field issues. He's got some. Not a good team player. He's got some. Got some struggles.

All bit. Okay. All right. We'll see where he lands. Yeah, we'll see. So how's the week? Big one. Great.

Yeah. Great. Yeah. Busy. How about you? It's been good. Busy. We hired like six people in the last three weeks.

You hired six people? Yeah. Wow. Growing. I did see some new faces out there. Yeah. Not very attractive. Most of them.

It's okay. I'm sure they're very smart. Oh, yeah. Now I'm just kidding. They're very attractive. Hey, we're at ad agency. It's kind of like a prerequisite. Yeah.

You got to look hip. beautiful people. Everybody is very hip. I will say that. There's a lot of hip stuff going on. A lot of hip stuff. So it's been a good week for the podcast. James Merrill episode released Tuesday. Opolis Optics. So sunglasses

made from all recycled water bottles and from third world countries. Like they've cleaned up plastic, different plastic from like the junkyards and all the places and all the, you know, adopt the highways in foreign countries.

and they make all of it from recycled plastic. Okay. And they're actually very stylish. They're not like, you know, garbage. They're really nice. They are garbage. That's true. They were garbage.

That was good. Thank you very much. Did you get a pair? Did you get a pair? I did. I wore them the whole episode. So go watch it. I wore sunglasses.

The whole episode indoors. I've never worn sunglasses indoors that long, but I wore them the entire episode to help promote the sunglasses. They're like, is Ryan hung over? Yeah. What's going on? I'm wearing sunglasses all day. He's wearing them.

But hey, one water bottle makes one pair of glasses. How cool is that? So every water bottle they retrieve, they've figured out a system. They can make a pair of sunglasses with the plastic recycled. The frames? Yes. Wow. That doesn't seem like enough.

It doesn't, but it is. Very cool. They were cool. James was awesome. Great episode. And yesterday we recorded Brad Lee, who is CEO, founder, he hosts one of the top 10 business podcasts in the country dropping bombs. I was actually on that podcast in April. It went out to Vegas.

Oh, yeah, yeah, yeah. Brad returned the favor and came on, and we had a good discussion. He'll be on in a few weeks and talked about his new book, The Hard Way. Okay. And about life lessons and trying to teach others the hard way he took to get to where he is. Okay. I could probably do with a read on that. Yeah. I'd like to avoid the hard way personally. Sure. Sure for the most part. Yeah.

And in a couple weeks, all you UFC fans out there, Bruce Buffer joined the show. That's a big one. Yeah. The voice of the UFC. Does Michael still do stuff? Michael Buffard still does boxing. Yeah, the big events. Let's, I'm not going to do it because I can't do it.

You can't. Get ready to rumble. I'm not even going to do a faux voice. There's no reason to even bother with that. No. Yeah. There you go. That's what I think about it.

We do have a few social holidays this week. Okay. I'm excited to hear this. So coming up on Monday is World Tourism Day. Okay. In the pantheon of if you can have a holiday, just have a holiday for the hell of having it. World Tourism Day. That would be one.

It would be hard to celebrate, I guess. Why on a Monday? You celebrate traveling, I guess. But travels on a Monday. I guess you do travel on a Monday, but you don't. usually travel home on a Monday. Yeah, I don't know. Let's put that one on a Friday.

Did Disney World crate this or something? Probably. Las Vegas, Florida. Yeah, probably. They could all use it right now, I guess. Yeah. No one's wanting to go anywhere. World Tourism Day.

Huh. Yeah, we'll see. Yeah. And also the same day, which is odd to me in September. National Scarf Day. Hmm. That is what?

I thought at first it was like scarf, like eating a lot. Scarf it down. Yeah. Like that was like, hey. You know, scarf some nachos day. Yeah. But no, it's Scarf Day on 27. I guess falls in some,

it's been 90 degrees here in South Carolina forever. It finally was a little cool to this morning. You couldn't get me to wear a scarf right now. No. For anything. No. Die of heat stroke. Yeah.

I might wrap her on my head just sweatband. Yeah. Right. That's all it is. That is a scarf day and world tourism day all on Monday. Weird time. Hashtag National Scarf Day. Okay.

I think we should create a holiday like Radcast Day. Might as well. I mean. Rad day. Rad day. I mean, I don't know what we do. Yeah. Would you do a 24-hour podcast?

I think so. Like a telethon. Okay. Pot-a-thon. That would it be called? Pot-a-thon. Ratathon. Pot-like weed?

Yeah, pot-a-thon. Sure. We'll be a pot-thon at the pot-thathon. Okay. It would be entertaining for sure. That's for sure. Or terrible. Or terrible.

Just like staring at each other. Well, we talked last week about the fire keg that's on order. It's on back order, unfortunately, for the fireball keg. Sean and I talked about that. That's launching. And we're getting one from the office. So we'll have fireball shots in the pot-a-thon. Are you really getting one?

Oh, we're getting a fire keg, my friend. Wow. So you'd have to, excuse me. I didn't get the measurements on it. How big is it? It holds 121 shots. So it's probably what? If you're watching, you can watch our hands go about 20 inches wide by 15.

I forgot. I don't even think about that. The worst. Let me do something very visual for this podcast real quick. Just for the video portion. Hey, it just goes to show. If you're listening, you should be watching. Should be watching.

On YouTube, on IGTV. I mean, everywhere you watch TV now that's not a television. You miss a lot of visual content if you're just listening. This is true. It's a shame. And Nick Weaver, our producer, He's doing behind the scenes a great job. Fantastic.

So go give Mr. Weaver a follow. He's on Instagram. You're on next to him, right? Nick. Nick Weaver. He's extraordinary. He does all the R-BR-A-V and like a ton of graphic designs and visual, video, 3D, 4D, 8D.

How many Ds do we have? That's a lot of Ds at a time. That's a lot of Ds at time. I don't know about that one. No, we've got a new intro coming out that Nick worked on. that's badass. Nice. Prop to Nick.

Great job, Nick. Yeah. So moving on to today's news. First up, Burger King has a new NFT strategy. Like everyone fucking else. I just kind of roll my eyes now. I see NFT and a brand. I'm like, okay, all right.

Non-fungible token. They're doing, I'm going to summarize this for you. It's an article out there, marketing dive. We like marketing dive. Go search marketing dive. They got all really great marketing articles. I want to give them props for where we found this one. But with that aside, this is essentially what I'd call the equivalent of, you know,

Monopoly at McDonald's. Sure. They're gamifying it digitally now. And it's not Monopoly, but they have like this game that Burger King has. And if you collect the pieces and do these things, kind of like the board pieces in Monopoly, you can win NFTs, like toys or whatever, digital assets. sets and super complicated and I know it's all the rage and Gary V and all this stuff. But and maybe it's all, I believe in the technology that's behind all this.

I just don't know that I'm going to be pulling out my wallet, my digital wallet going, look at this, man. I own this, this Pokemon. Right. You know, that's digital. You want to, let's roll play that real quick. Do that. Hey, do you like my Pokemon, this digital? Yeah, I don't know what the fuck that is.

You want to take a picture of it and then you have it? Nope. Take a picture of your NFT. And it's like, whoa, but you don't know the code, man. You don't know the original. Yeah. Like, okay. And I guess that's, they would say, well,

artwork in your house, you can take a picture and have it and you don't own it. Okay. Well, I don't have a bunch of a million dollar artwork in my house either. No. I have none. I have zero million dollars. That argues not holding water with me. No.

I have very little artwork in my house, I think, really. Yeah. I don't know. I'm not, I'm trying to rule. hard not to be the older guy, like crapping on like the younger generation. I get, look, my kids love the digital world. They do their skins and I get all that Fortnite shit and Roblox. I get it. I see it. I watch it. I know they put a lot of value in it. So I'm not killing

that notion of the metaverse and all that. But I don't know, man. To me, NFT, it just, it's just nothing. You know what I mean? It doesn't mean anything. I mean, I, again, I get it. millions of people that are behind it and I'm sure someone's going, man, those guys don't know what they're talking about. And again, I believe in the technology behind it, which is there's going to like cryptocurrency, all that. I get all that. That is the future.

I know that. So you don't need to talk to me about currency. And I know that like validation and security and the things that the technology can do with like making sure things are what they're supposed to be or there's some kind of backing behind it. I get all of that. I really do. It's complex, but I understand it.

I just don't understand the mindset of, I feel like there's a bubble going on with the value of these things. Yeah, I don't understand the value of it either. I guess, again, cryptocurrency, et cetera, et cetera. I have some cryptocurrency, sure. I guess I just can't warp my mind around, hey, I've got this thing on my digital wallet or whatever, and it's worth a million dollars.

But why, though? Yeah. You know? Because there's only one. Sure. Well, there's only one, you know what I mean? Me, but I don't know worth of shit. Hallelujah.

Got me. Gotcha. Yeah. Yeah. Well, moving on. Yeah. A lot of NFC stuff, NFT stuff, and Burger King is really getting in the game like everyone else. And we'll see where it all goes.

Subway. So everybody, anybody, ain't been in a subway lately? You know, new POP, new redesign in the restaurant? I have been in a subway lately. My son really likes Subway. No. So we got the app and all. Yeah.

It does look. It looks nicer. Yeah. More modern. More futuristic. Fresh. Yeah. It feels more deli-like to me or something.

Like there's a cleanness to it. It doesn't feel as grimy or something like that. It's old. Yeah. Which is, I guess, the whole point. I think they got rid of a lot of the mustard yellow. You know? Sure.

Got more of kind of the whites and the greens or something. That bright neon green. Yeah. And they have neon lights in there as well. They have neon lights. And so, well, they've had their. Best August in eight years. In how many years?

Eight years. Eight years. I wonder what started the decline for them. Yeah, I don't know. I can't imagine what it would have been. Bad choices in food and characters. Sure. No.

But the funny thing is it's my least favorite sandwich, you know? Yeah. Like, is it edible? Sure. It's terrible. It's okay. Yeah. But, you know, give me some, I don't know.

I like, I like a little Jimmy Johns. And my favorite cold sub. If we're going classic, substation two here in South Carolina. Taylor's. Yeah, I wish you had it if you're listening. Yeah. Taylor, South Carolina. Awesome.

Yeah. Hole in the wall. Oh, my God. Yeah. Both of them are there. I think it's a hole in the wall in a hole in the wall. Yeah. Yeah. Maybe a third hole as well.

It's, uh, but delicious cold cuts. It's fresh meat, fresh bread. Fresh lettuce. I got the shredded lettuce on. So good. Yeah. I'm probably going to go there after this. Jersey mics is, is a, is a, is a mainstream change.

is the best cold sub. Agreed. But substation, but then firehouse subs, warm. Warm sub. Yeah, agree with that.

Subway just, here's what Subway could do for me instead of refreshing all the inside. Refresh their menu. Like, give me something new. I get the same thing every fucking time. They like mix up,

like they'll do these do things. Like, now we've got chicken ranch and beef. It's like, all they do is like, you know, kind of like at every Mexican restaurant. It's like seven ingredients mixups

four different ways, like, or 40 different ways. Yeah. And every once in my, they have guacamole on it. Yeah. But I don't even want guacamole on a sub anyways.

Not really. Not really. Some chips, sure. Sure. Chips is absolutely. Some salsa. Yeah. A little nice, uh, queso.

I don't want a slice of avocado on certain things. I don't mind that either. But, but guacamole. It's like, mm. Texture on a sandwich and you got bread. No. I actually got a, uh, guacamole on a salad. It was not good.

I got, I thought it was going to be good, like, in the salad. And it was kind of an odd consistency. The texture. texture yeah what about what slice avocado fine sure but the mix up i don't know what about like chippole chippole oh i like too much poli but guacamole uh yeah not on the salad but on a like a taco or something like on a bowl though maybe maybe maybe on its own like eating with a fork with a chip sure i just i i i likea moly and sour cream and stuff in there for me yeah too much yeah i don't know so subway it you know the the point of this article was to say that marketing works

It did for them. Because they didn't change anything but the look in, you know, best August in eight years. Same sandwiches. Yeah, same sandwiches. Just looks cleaner. Sort of. We cleaned it up a little. That's their new motto.

Yeah. I'm called lipstick on the pig. That's a great point. That's actually exactly what that is. Yeah. So we're going to pass that one down. There you go. Oh, no.

Subway's never working with us, by the way. No, there's several brands that are never working with us, by the way. But hey, we tell it like it is. Make your sandwiches a little better. go to substation two and learn what they do. Yeah, rip them off. They could be ripped off. There's only like three of them.

Yeah, but it's two and there's not just two, right? I don't know. There's not many of them. I don't know why it's called two. I think they still have a franchise. Was there a substation one? I don't know. I saw a substation four once.

Did you? Is that real? That sounds like a joke. No, it was it might have been like sub. It was sub something four, and it was real close to station like sub, some, something. I don't know what it was. And I was like, okay. I didn't know there was another one. That sounds like a joke. It was close. No, it wasn't a joke. I was like literally like driving to Florida through Florida. This is like 15 years ago. Sure. And I was like, oh, did you stop?

No. No. Sub depot four. I mean, it can't be twice as good as substation two. No. No, there's no. Yeah. There's. Oh, I just didn't want to, you know, you don't want to hurt my memory of substation two. Disappointed. I never get over there enough. I've been there in a long time. Like I said, It's not that far from my house. The Radcast, brought to you by a substation two. Substation two, come on in. Taylor, South Carolina. Yes.

Okay, so Bush, beer, Bushlight. That's mainstayed when we were in high school. Absolutely. It became Coorslight. Yep, we came Coorslight. We got a little money. And then somehow it didn't fall over. He's a beast.

They've come out with an experiential activation. where they have what's known as a tree work space playing off a co-work. It's kind of like an outdoor area. This is a complete, I don't know, I'm trying too hard. Yeah. I don't know if I get it a thousand percent. It's like an outdoor space where you can come and work, but not work because you're there, probably because you took a vacation to go see the treework space from Bush.

Sure. Colorado somewhere, I think. Sure. There's trees outside over there. I could just go over to one of those. We could put a tent up right there. If you want to start working out there, you can. You know what?

I might do that. That sounds fantastic. The natural light tent space. Yes. This is like one of those, when these brands, you know, they have money and they have budget. It's like, what are we going to? We got our activation marketing budget. Let's do a tree work space.

Yeah. Yeah. Like it really gets, you know, the boardroom excited and then kind of fizzles because it's a dumbness idea. Yeah. You know. That hurt it a little bit. It's still a bush light, you know. Yeah. You had one recently, a bushlight?

No. I had one six or eight months ago. The lake or something. And it was like, I was like excited. The guy had what he's like, you want? Oh yeah, I could do those bushlights. I had one of those for years. Yeah. Not good. No. Very odd after taste.

And like, I'm like, you know, it was not a positive experience for me. I would drink one. If someone had one right now, I would drink it just for nostalgia. Subway and Bushs are never going to work with us. No. No. That's a pretty big companies too. I know. Have a nice subway steak and cheese with a bush light. Yeah. And then kill yourself right after that. Yeah. You don't know which one to how to get rid of that

taste. You're like, which one did you do? Oh my God. I watch it down with a substation two sub and you'd be all right. Sure. We'll uh flaming hot mountain dew or whatever that was. Yeah. I might need a flaming hot mountain dew to watch that away. Yeah. To kill my taste buds. Uh, anyone out there that drinks bush light, God bless you. But there is, there is definitely a funky. Something about it. And I don't, maybe the beer was bad. I'll give them the benefit of the doubt. But it was, it was not skunky, but it was just a bad, like,

bittery aftertastes, you know. I can't, I can't remember what taste like. It might be because I'm drinking when I drink beer now, it's usually ultra, which is pretty much water, let's be honest. But it's delicious because it's very easy to drink. It's very easy. But then, but we have Miller Light in the keg right now. We mix them in and out at the agency.

Sure. I'll have one of those here and there, and it doesn't have an aftertaste. It tastes, it does taste very, different though. Miller Light tastes very different than like your ultra or your Oh yeah. You couldn't get it. You're not going to get those confused. My wife drinks Miller Light and I'll have one every once in a while. I'm like, oh, that tastes different. Not bad. No, it's, it's got flavor. Yeah. There's a flavor. Pilsner. Yeah. Pilsner. Yeah. It is a Pilsner. Yeah. It is a Pilsner. Yeah. And all the craft beer people are going, what, you guys are lame talking about, you know, mainstream

beer. People drink it. There's nothing I hate worse than a craft beer like snob. Like, you know who I'm talking about. I know exactly. That guy, that girl. And I'm not talking about craft beer lovers. No.

I'm talking about craft beer snobs. Yeah. There's a difference. Where you're drinking a Miller light and they're like, oh, yeah. Idiot. Like idiot. Yeah. Like, you're not drinking a double missile shoe shiner?

Yeah, milk stout. Milk Shiner stout. Like, every one of them has a stupid name. Stupid name. Yeah. And some of them, to be clear, some of them taste bad in my opinion. And people drink them just to, you know, hey, craft beer people don't sit mail or anything. But I think people drink them just to be like, I've got this craft beer.

There's literally something called a milk stout. Yeah. And it tastes like milk and beer. And there's something called a smoke, something that's German. And it tastes like it's got liquid smoke. smoking it. It's the nastiest shit. Why would you ever drink that? It's craft man. It's craft. Craft my ass. Craft snobs. Can't take them. Nope.

Craft, not craft lovers? Nope. I respect you. Totally fine. You can love craft, but don't judge my ultra. Yeah. If I'm sitting at the party drinking my altar in the corner and you give me that look, I might hit you in the face. Back up off the fucking altar, dude. Yeah. And to be clear, when there are parties, that's what you do is you sit in the corner by yourself. Yes. Drink ultra. I'm over there like, secretly pouring it in a red cup going on and a little embarrassed here at the craft party the IPA party that bitch at the bar going look at that guy he's drinking an ultra oh fuck off so yeah moving on we got in a dark place right there he did we did there I'm so sorry Carl's junior and

hearties are bringing adult swim toys to combo meals just launched yesterday sure so I will just be honest here. I watch The Simpsons and a few quote unquote adult cartoons, but I'm not a huge adult film guy, maybe because I don't watch that much TV period. And it never makes the lineup. But that and I'd probably be trying to avoid it because I have kids. Sure. And they would think, oh, we can watch this. It's a cartoon. It's really appropriate. Yeah. So I don't pretend to know all of these characters, but these are adult happy meals. Yeah. But not happy because it's Carl Jr's and not McDonald's, but they're kind of, they're kind of the band-aid, though, of meals, right, happy meals?

Hardy's and, are you talking about happy meals? Yeah. Oh, yeah. Adult happy meal. I'm sure Carl Jr. doesn't appreciate me calling it that, but they probably would never say that. It's the adult kid meal at Hardys. Adults kid meal, sure.

We don't have Carl's juniors here, I guess. No, we have Hardee's. It's all hardies. It's the same shit. It is the same thing. Big Sunshine. Yeah. Star.

Yep. Yeah. Braining works. I read that one of the things that you can get is, also the Hardy's guy. So how disappointed would you be if you're a big adult swim fan? You went and got one of the things. You got the Hardee's logo.

Yeah, like, lame. It sucks. These are, like, for everybody that collects these. I remember, like, growing up when McDonald's would do, like, the glasses and all this. Oh, yeah. Trying to collect every one of those things. It was like. The Star Wars ones, especially when they do that kind of stuff.

Oh, yeah, dude. That was Burger King, I think, but whatever. I guess people still try to do that, you know. Remember the raisins? California raisins? The California raisins. Yep. Could never get that one raisins.

Yeah. There's always the one rare. One rare one. Like, God. I want the guy with the saxophone so bad. I keep getting the microphone guy. Base guitar guy. Whatever he is.

They probably have names. California raisins. I haven't thought about them in a while. Not at all. Never, never since I don't even know when. That's a campaign that should come back. They could bring that back. They could.

The Energizer Bunny still's on, right? Yeah. Still going. Still going after all these years. That's a good, good campaign. It is a good campaign. So adult swim toys at Carl Jr. Hardys, I don't know adults swim enough, but it's a way to get some attention.

And if there's a lot of fans out there, let's see if they can create some buzz with collectibles. I'm going to stop by Hardys on my way home. I wish you'd stopped on the way. And we'd have had one of these toys to play with. Yeah, but if I would have eaten Hardys on the way, you know, you know what I'm saying? Might have been good for the Rad kid. Might have been just the Ryan show on that one. Yeah, yeah, so.

Put Hardee's isn't. Brands. More like that. That's the better one. Mark Cardi is a brand that's never going to work with us now. I don't really get that one down. Longest flesh. So you may not know this, but our military is heavily into marketing now.

Okay. The U.S. Army has built a modern day marketing practice. Sure. They now have a chief marketing officer in the Army. Literally. Is it an enlisted person, probably? Yeah. He's a chief, but he's a chief.

chief marketing officer. Okay. Yeah. CMO. True, true officer. Actual. Yeah, actual marketing officer. But he, uh, they're like a machine dude. They're doing everything that all the big brands are doing website, digital marketing, retargeting, like, you know, selfie videos and the recruiting's up. So it's working. Yeah. They've always kind of done marketing, right? They have. You've always had the videos, the television. You've mainly been TV. Yeah. Yeah. TV ads, the Marine ads, especially with the guys like the night or whatever he's the marine and stuff but uh they're heavily vested into digital marketing now which you know it makes sense i mean coming with the times it's gonna get the younger people yeah they don't they don't want us they don't want us in that you

i don't think we could join no they're they're i think they might give us a grant not to go in i'm gonna look at that i'm gonna go to the recruiting office to be like hey i just thinking about joining they're like nope your vision's gone you're way too old yeah and etc here's a hundred get it. Go away. Perfect. Thanks, Army. Yeah. You get a referral bonus though. Sure. My son. Your son. They'd probably love to have him, dude. He's huge, but he's only 13. Too bad. Five more years. His mom would probably not let him do that either. It's wonder, it does make you wonder, like, I mean, how many troops would they like to have? Like, how many we need? Like, it kind of scares me when I think about this stuff. Like,

yeah, that's a pretty serious question. It's like, well, there's, what, 350 million people in the U.S.? Something like that, roughly? Sure. So do we need like 10 million soldiers in all arms? Like, I don't know what the number is. I mean, how many does China have would be a good question. Don't they have a thing where they have to?

Yeah, they have like 500 million. Right. Yeah, so that's a loss cause there. I'm throwing making up numbers, but it's a lot. A big number. Big number. That's a loss cause there. I don't know, man.

But we're also getting this point of automation where it's going to become like who hits the button first. Drones and yeah, drones and you're definitely going to need arms forces on the ground. But like this stuff is becoming so. Yeah. It's not saving Private Ryan anymore. We're not doing that stuff. I sure hope not. Ugh.

Brutal. I know. And like, but I will say this. We take for granted. And I constantly remind, you know, talk about this even in like my social post. Like, freedom isn't free. Sure.

Like, you know, I don't. I do worry a bit that our kids and like others don't. And I'm not saying that we grew up in some war zone. Right. Not in a class. You know, like our parents may have had some of that with like Vietnam and stuff. Sure. But like I don't know if we completely grasp,

but our kids are having an ability to grasp, you know, what it's taken. I know they get taught history, you know, but and I don't want them to have to experience. It's pretty sanitized what they teach, I think. Yes. You don't get the blood and guts and, gore, I guess. Yeah.

Anyway. I mean, I get that you're 100% right. Kids, I mean, kids these days, now we sound that. We're those guys now. But yeah, I don't, I don't know if they, if they 100% grasp or you start to wonder, are people going to stop joining up, right? Yeah. I mean, I guess that's why they're doing.

It's kind of the point. Modern marketing practices. I mean, you don't have to go over someplace and get killed. Yeah. Don't. I guess it's, you know, the thinking. But yeah. it's going to be interesting

to see the new generations. We'll see. Shout out to the Army. I was looking at the stuff they're doing. I mean, they're doing like stuff we do as an agency. It's pretty cool. Just Army?

Well, all branches are, right? This was just more about all the stuff the Army was doing with their video and digital marketing and like, I mean,

like just tried and true like very modern digital tactics. I don't want to go look at it. I don't want it to convince me to try to join the Army. Yeah. Like, oh, that's not a bad idea.

Yes. It is a bad idea for me. It would be a bad idea. Moving on, the radical news of the week here, rad power bikes has the new rad city commuter bike. They've upgraded it. So we're talking pre-episode. I've been on one of these electric bikes.

My brother-in-law has one. Like, it's like 35 miles and hours. I'm like, whoa, that's kind of scary. It was fun, but it was kind of surprised at the power. hour. Yeah. And it doesn't make any noise. It's like, whoa. Yeah. It's very dangerous. I think I was drunk at the beach when I got on it. Oh, even better. Yeah, that's not. That's a provincial. I was on vacation. And it's a great idea. Like, this is good. Yeah. A little quick. Yeah. A little quick. I didn't hit anything hard.

You were limping a little bit. Yes. Yes. That woman with a cat in in Folly Beach. I apologize now. Yeah, she's fine. She's okay. She's okay. I didn't hit her much. We did talk about whether that had anything to do with the movie rad. Yes, rad bikes. Unfortunately, it does not. Rad racing. Rad racing. RAD racing. Crew Jones is not going to get on those bikes.

BMIX biking. Sure. Pemex biking. That's the worst way to ever say that. I'm going to go do some BMX biking. BMX biking. Yes. Were they BMX bikes?

They're BNX bikes. Yeah, but they don't think they call it BMX BX Biking. It would probably be racing. That's not rad at all. That's not very rad. The sad is what it is. Sad is sad. That scared me a little bit.

but would you buy one of these? No. Okay. No. Get a car, idiot. You know what I mean? Or a moped? Sure.

Sure. Golf cart, maybe? Much more practical. If someone gave me one, would I ride it? I don't even know if I would. What's the situation? Where you ride it? I don't know.

It commuters like in San Francisco, like going up big hills. Yeah. It doesn't work here, though. Yeah. Doesn't work here. Can you ride them on the highway? I mean, we have the suburbs. I mean, most people here live in the sunbrbs.

live in the suburbs. Right. There's some people, we live downtown. Sure. I might would ride it to work. You probably could. That probably would be good for you.

Yeah. I'd probably just ride my golf cart. Simpler. Less scary. You're not going to get killed. And I can carry stuff in it. Sure. You're not going to get killed.

Not probably. Yeah. It's less likely. Let me. I hit something or something hits me. I might survive it. Well, if you hit something in that, I mean, how fast does that go? 18.

Yeah. You'll be fine. You're not fast. You can be okay. Yeah. Bicycle. Yeah. I could write it to the store, I guess, but then what, right?

Like you said, you can't carry anything. That one bag. Yeah, your book bag. Well, we'll get to a way to carry things because your robot can carry it. We're going to talk about that at the end. So Netflix made its biggest acquisition ever. And I'm going to roll dowel. Dole, I think.

Dole, I think that. Catalog, it's essentially Willie Wonka. Yeah. And Matilda. Sure. I mean, the, what is it, the BFG or whatever? Yes. Big, friendly giant, which is actually BFG.

It's a big fucking giant. Big fucking giant. I remember that came out. I was like, BFD, whoa. BFG, dude. It's like, you know, Baf. That BAS.

That BAS is BAAF, dude. Oh, man. Big fucking giant. That's a big fucking giant, too. It was a big fucking deal at Netflix. BFD. rolled it all should have

written that one yeah he should have but uh willie wonka man yeah what a great movie it's good stuff the original

the original not not any other bullshit I haven't seen the the Johnny Depp one you didn't miss much no I'm gonna let it go all the way

too because that one it needs to go all the way yeah I like the water drips at the end that's the best uh yeah

not good and I like Johnny Johnny Depp you know I know he's had his ups and downs and all that, but I actually appreciate his acting, but that movie was terrible. Maybe because we tell it like it is on the rad cast. I've said a lot of things are terrible today, and I'm really not a hateful person. But there's been a few things that I just, that happened to fall on today's news that I thought of care for.

We got a little fired up today. It happens. Hallelujah. Yeah. So, but yeah, I mean, Willie Wonka, man, getting the golden ticket. I mean, I still get like goosebumps watching that. Like, I'll watch it and I'm like, yeah, it's like, I'm just like, Yeah, it's like something about like if maybe I was a kid right when it came out or I was a, you know, at least saw it when I was a kid.

I know it came out probably four weeks. Yeah, it's a little. 70s, early 70s. Yeah, but anyway. Yeah. But just, I don't know. Yeah, because as a kid, I think, I think the daydreaming you do as a kid or like the fantasizing, at least when I was growing up with like that played right into something that I like to be in a candy factory. Like, oh my God, and own a candy.

Chocolate River and stuff. Are you kidding? Like it was like it hit every, you know, button of like what you'd imagine when I was a kid like being, you know, an amazing adventure. Definitely, definitely something you daydream about like, man, what if I got in there? Yeah. That and like never-ending story. Remember that? Yeah, I do you remember that one?

I do remember that. I don't remember loving that one quite as much. Willy Wonka was better. A staple. It was. Sure. It's a lot of social commentary in there, too, if you watch it as an adult. Mike TV and that type stuff.

You know what I mean? It is. And also that one part where they're on the boat used to scare the shit out of me when I was a little kid. Oh, yeah. All the lights and all the stuff. Worms and snakes and stuff. Worms and snakes. What was the,

what was the, bad doctor? Slugworth. Thank you, Nick. Yes, thank you. Thank you. Great job, Nick. Slugworth.

That guy's a dick. He's a dick. What an asshole. He ended up actually working. He wasn't even really. He wasn't really. Still, he was. Don't be a dick, man.

Don't be trying to take me on gobstoppers. Yeah, hands off. Did you take my gosh stupers? But yeah, you're right. That's pretty much Willie Wonka. I read that it was Matilda, which I don't really know because I'm not a 12-year-old girl anymore. Anymore. And they had the sequel to Willie Wonka, I guess, the Glass Elevator.

I never saw it. Yeah, you did miss anything. No, you gave that one too. I didn't hate it. I love Glass Elevators, but that movie sucked. Yes. Yep. So, BFG, dude.

Yes, BFG. So, uh, final. this is a way that you know you get two of these things they work together you get the electric bike we've got a miniature robot coming out to carry that will carry your groceries and help you run errands it kind of walks beside you okay rolls beside you sure it's got eyes and everything you put up to 20 pounds of bags not much not much like one 12 pack sure yeah right of soda or beer bush light bush light bush light beer and a subway sandwich and you're full subway sandwich was like eight pounds right there.

Just if you get double meat. Double the trouble. Just a little half on there. But the, yeah, the robot. It's fascinating where this is all going, but it doesn't seem that helpful to me right now. Unless you lived, like, again, in a commuter big city or something, like, but even then, like, I'll carry the 20 pounds. Carry your own shit. Yeah.

I mean, right? Yeah. Maybe it'll cut down If you have stairs Like robots Can't get upstairs They can't get upstairs Right

So you gotta carry it up anyway You can't carry that It's not It's 80 It's 80 It's 80 It's 150 pounds You're gonna see people

Dragging this robot On a stairs On a leash Like a dog Like it held for 30 seconds And then now you're just Carried the rope You've saved up that energy

So you The battery dies You pick it up Halfway there And you're carrying You see you'll carry the robot down this because they don't want to leave it. My damn robot. Yeah.

Hey, somebody. You come pick me up. My damn robot crapped out on me right in the intersection. Oh, the aisle nine. I got to think my robot died. Yeah. In the store. I forgot to charge my robot overnight.

So I guess I'm trying to think who that would be for. Maybe older folks. Yeah. I don't know. Little kids? I mean. yeah no this is a big

no hard no for me it doesn't you're right for me dog it's a it just seems like more of a hassle yeah

it's like taking a small kid to the store that can only carry 20 pounds I feel like we got a lot hot half baked ideas going on right now people testing things and stuff

and one day there are going to be robots and they're going to want to kill us or be very helpful one I'm not sure which one which way it's going to go it'll be helpful then if any movie or

anything I've ever seen helpful then kill us. Yeah. But this doesn't strike me as that helpful. It doesn't. I told you...

If you carried like 50 pounds, maybe. 50 pounds is a good bit. Yeah, that's a good bit. But you can't buy a bag of dog food? No. I told you the thing in a hotel I stayed and they had that you call the front desk

and they put whatever you needed into the robot and it comes to your door. Again, I don't know how it alerts you that it's at the door other than ramming itself into the door repeatedly. Boom.

Yeah. Just cramming itself into the door. But I thought that was also, I mean, that might have been something to do with COVID maybe. Yeah. If you watch all the Domino's commercials, they're like testing,

you know, autonomous vehicles delivering your pizza. Yeah. The noid seems to look like it's going to catch it, though, every time. Yeah, it annoyed the noid from what I could. Hey, hey. Yes.

Very good. Yeah, I don't know about these robots, but. It just, yeah, to me, that's another nothing. Smart robot. I'm smart than robot smart at any robot To be clear we've talked about the Noid and California raisins Hey

Throwback Throwback and rad Hey If it's radical we cover it And those things are very radical What's new with Joe Joey and Sean We got Halloween coming up

So we got some horror stuff we're going to put out Exactly What about the other You should have hit the Jason one You're waiting on that I'm waiting Okay. Just want to scare you.

Good, good, good. We're going to put out some more of the old standards that we've been doing back in the day, a little bit, some of the mail care and stuff. So we've got a lot on deck. We'll be releasing tomorrow a video that Joe was in about not all clients or great clients. Right. It's quite funny. Is that the do it cheaper guy?

Is that the one? Yeah. Yeah. Yeah. Or no, it was the, the boardroom one. The ball, the part, auto parts guy. Yeah. Yeah.

That's a good, that's a good one too. And I will say our highest engaging post in the last six months was the video that we put out last week, which is whatever I think the marketing meeting looks like.

That was a good one. Yes. That was a good one. That was a good one. That was great. Mine will probably be better, but no big deal. Of course.

We'll see. Time will tell, but it's obvious. Yep. I don't even know what that was. That was just beeping. Okay. It was like,

it was like a pack band. I don't know. Beep, beep, beep. Okay, fair enough. Morse code. Yes. Cool, man. I appreciate you on the show today.

Yeah, it's fun, man. I'll see you in three weeks when the cycle comes back around. I know. Hey, guys, you know where to find us. We're at the Radcast.com. Search for all the highlight clips from this episode. Search for Subway, Substation 2. Robots.

Anything you want, you'll find the episode. And we really don't dislike everything. It was just a few things today. You can find Joey Joey and Sean on Instagram, TikTok and YouTube. Look for all their stuff. Got the mail care and stuff coming out soon. It's hilarious. And hopefully it doesn't get banned.

Probably will. Probably will. I'm at Ryan Alford on all the channels. We'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.