Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News, September 3, 2021: Marketers Putting More Trust On TikTok

Episode Date: September 3, 2021

Welcome to this week’s episode on The Radcast! In this week’s news episode, Ryan with our regular guests Joe, Joey, and Sean, recaps guests Nielsen’s Cara and Imran. Talks social holidays - National Wildlife Day, International Charity Day, Read a Book Day, and Labor Day. Catch up on what’s happening with the latest Pop/Tech Culture news, and more... They also discuss the following headlines: Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketersLinkedIn looks to live events to build creator economyNissan puts e-commerce at center of ‘Heisman House’ campaignPhilips Hue partners with Spotify to turn all your lights into a music visualizerIf you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apple's coming out with, they're trying to legitimize, like, an Apple, the wallet. Okay. You know, you pick your credit card, you got your plane tickets. And now they're trying to legitimize driver's license, which makes sense. Honestly, I think that's a great idea. They can get sponsored so that, like, literally they get attached to, like, that content. And that, to me, while still a little, I don't know if intrusive the right word, but it still, it makes a little more sense to me. because otherwise, unless the brands really have great content things,

the shit they create. It's not that great. They own the platform. They wanted to monetize. They wanted to sell ads. They're right. But you are emboldened and holding to whatever platform you're on. And whenever the C-suite there decides to make a change, you're kind of do or die.

You're listening to the radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? It's Friday, September 3rd, and welcome to our weekly radcast marketing news and all kinds of other bullshit. You just never know what's going to happen on the radcast. I think that covers it. Joey, Joe, and Sean.

Yeah. Are here. I guess one more time. Regular. Yes, yes. Oh, thank you. That sounds nice. The crowd goes wild.

Adequate. Gentlemen, what's up this week? Hmm. Not all at once. We're all jacked for college football, bro. That's it. Clipson, Georgia. Yeah.

Tomorrow night. We're excited. 7.5 probably, huh? Yeah, 7.30-ish. You know, they said 7.30-ish kickoff will be 814. Yeah, right. Whenever they're ready. Yeah.

The balloons and all the pageantry. Pagentry. That's my favorite part, actually. Yeah. I just like the celebration of it. Okay. Or the pageant girls. Pagent girls are fine.

Yeah, I like that. I don't think they have pageant girls that I'm pretty sure they do. Maybe homecoming, maybe homecoming. Call cheerleaders. Okay. Yeah, no, pageantry. A dance team as well probably.

Who you guys like? Clemson or Georgia. I'm going to know who you like. Joe and I are Clemson grads, but what's the line? Three. I'm thinking Clemson by three? Clemson's favorite about three. I think about three.

Yeah. I'll also take one. Okay. For the record, Sean, you just throw a name out. Georgia or Clemson? Yeah, Clemson. All right. Hey, hey, hey, hey.

Animus. Still really good about it. Yeah. Hey, man. You look like you. Yeah. Clemson's 40 minutes up the road here from our studio. We're just the home of Radical, the baddest, baddest,

motherfucking greatest agency in the world. We put the stud in studio. Sure. We got the O in the studio. That's what it is. Yeah. Show my studio face. Studio face.

Studio face. Studio face. Oh face. You never get used to enough office space quotes. No. I could do it all day. I know. We had a good week.

Radcast is heating up once again. It never cools off actually. It gets even hotter on Thursdays with Joey Joe and Sean. You never know what we're going to talk about. Yeah. But yeah, we had a. It was a little bit of a, you know, I'm going to call it, I don't know, Marketing 101 a little bit on Tuesday. We had the Nielsen guys on and Kara and Imron from Nielsen.

And you know what? They were actually very insightful. Got many quotes and many of DMs this week. They're like, hey, you know, it's not just entertainment. I need to learn something about marketing. And they learned something this week. So it was good. So, yeah, we talked about upper and lower funnels.

This was really like geeky marketing stuff here. It's like, you know. I have no idea. You know, when you go into store, the reason you recognize companies is because they've done branding. Yeah. Right. And the reason you buy it is because maybe it's on sale, right? Did we talk about this?

We talked about it. Okay. So I do know it now. You do know it now. But feel free. But hey, repetition is like branding. I didn't make sure you guys know. Yeah, exactly.

Like your wife didn't fall in love with you on that first date, seven or eight of them. seven or eight years verdict's still after the marriage by the way seven eight years after the marriage verdict's still out she's hot and cold it depends on the day depends on the day it depends on the day you're still following love I love birds you know you are or out of

out of love birds or vultures are birds by the way that's true that's true it's more of a it's more of an agreement you know what I mean like financial prearranged marriage no I don't have any money. Does she, though?

It's not about you. Does she have money? No, she has less than I. Okay. It's about codependency. Co-poverty. Here's what it is. I don't like doing law.

Okay. So then what do you do in return? What do you mean? If you don't do the laundry, what do you do? Radcast. If anybody listening is a divorce lawyer, I have a new client. Yes. No, it's the rag test, dude.

That's what I do. Yeah. kind of a big deal for her. Okay. Today's podcast, brought to you by Raymond James. Two for one. Yeah. I'm happily married and not looking for a divorce.

To be clear, I'm also happily married. I know. This is a bit that we like to do. Carrie, don't listen to the record. So we've got some social holidays. Tomorrow is National Wildlife Day. Yeah. Or are you making honey?

I mean You've been sitting on that all day. Yeah, I want to test out my assault right now. I mean, for real, I was confused. I actually wasn't sitting on. I was more sitting on the WWE thing, which we'll get to. But the, is it like, are we celebrating that, you know, they're out there for us to hunt and kill?

Are we celebrating that, you know, you know. It's like, they're out there first. Don't kill any deer day. Sure. You know. On purpose. Not that we're killing every animal, but like, you know. We're killing a lot.

I mean, I do like steak. Oof, yeah. I think it's more about the celebration of that life is wild. You got to embrace it, you know what I mean? Yeah. And you can shoot it with an AR-15. Through a scope. Sure.

On your balcony. I'm going to get hate mail from lots of more. PETA is going to see you. I really don't hate animals. No. This is I thought you've had to clear yourself up a couple times on that. Why did you wink at me after you said that? Why did you ask which animals are endangered before we started?

Yeah, it was, you know, cover up. It's going bad. How do you celebrate it, though? The world, what? Do you go into the wild? Because the zoo is the opposite, right? Yeah. I don't know.

Lions and tigers and bears, oh my. Yeah. I wouldn't want to run into any of those. No. No. In the wild. Ryan and I are actually going hunting tomorrow. Yes, we are.

We are. We know how it's going. My crossbow. and my AR. I use a pistol usually. Pistol hunting's a lot harder. I can't aim as well. What Joey doesn't know is...

Oh, he asked me how fast I can run. He wanted to know how fast I could run. I don't know why. It is a dangerous game. It's the... What was that movie hunting people? Like, literally, they were... There's been several movies

I think about hunting people. The story, the story or the book or whatever was the most dangerous game. I don't know if that's the name of the movie? There was a movie about, like, hunting people. The pest was John Wigizamo comedy that was a take on that. Sure. Yeah.

Give it up for me. Yeah, you need one. Yeah, I really needed that. For John. Like was on. Yes. There you go. Anyway, we do not hate animals here at the Redcast.

But, you know, it was just an acknowledgement that I really am not aware of exactly how you go about celebrating it. Like, whether it's for the animals themselves or. I also don't know. I don't know. I don't know why there's so many holidays. Well, like what's, what is the? It's a hallmark thing. You want to sell more cards and more shirts and all these dot orgs that need to raise money.

Yeah. You know, that's what it's about. Do you think that it's what it is? Oh, it's a total. It's a money grab. So this is a marketing and business podcast. Let me just tell you it's money grab. And, well, you know, towards that end, Sunday.

is international day of charity. Wow. And so it's like, I guess you choose one. Like I'm all about like the days that I'd be more specific. You know, like having, I give fair amount of charity. We give probably five or ten grand every year. And you're a radical. We actually donated to the soup kitchen here.

We do agreeable hustle events. And every dollar goes to charity with the soup kitchen. We did, I think, $2,000, $2,000 just a couple months ago. The soup was great, by the way. Yeah, clap yourself. The soup was great. I wrote those blankets. It was delicious.

I was getting cold. Joe actually gives a lot to charity. What's their last name? I can't remember. Titters? Charity Titters. She works at Twin Peaks. She did.

She got fired. Yeah. Okay. Monday. It's read-a-book day. Oh. It's my least favorite day of the year. Yeah.

books how's that bible doing that but it's also labor day i mean the more common holiday that one's actually a federal national holiday will all be off right we'll we we will be yeah pretty sure nice what if the what if it was somehow on a thursday would we still do the radcast what uh yeah the answer is yeah radcast never sleep never sleep

contractually yeah It's always there. It fuels this whole building. Up until today when I really beat up all the national wildlife when we had such a great audience. Wait, wait, real quick. No, we got to run this back. Last week, you were dog and dogs. And now...

I'm not dogging dogs. I'm dogging single people that have dogs. It's not about the dogs. It's about the single people giving up their lives for dogs. Okay. Let's be clear. If you do PR out there, too, we are also looking for... I'm kidding.

That was pretty good. You're going to go back and listen to that and feel good about that, all right? I'm still looking up for your best interest. Daniel Walker, who is our producer here, and I don't give him enough credit. He does a great job. But we're going to go back and roll the film on that, Daniel. Make a note. Check that one particular part.

These are consecutive weeks. You're getting in hot water, okay. So Labor Day. Does everyone know the history of Labor Day? Moving on. Moving on. The history of it, no. I was just asking, I don't either

We blew up a ship full of tea Right? Yes Our torpedo shot Maybe Maybe that's it That's it Close probably

And that's why The funny thing is You guys all want to be off And get your ass to work day Labor Yeah I think we're celebrating the labor that we do For the year

Something like that I think it's low-key A celebration of moms who go into labor. Yeah. And that's it. That doesn't seem right. Yes.

Damn it, no. Fuck. I always mess it up. I'm going with the T thing. Yeah. All right. We blew up a ship. Tea party.

Do you know the ship, Sean? Yes. Do you know the ship that we blew up to, Sean? The name of it? Yes. Jessica. Okay. The USS Jessica.

I think it was the Santa Maria, the Nina. Something like that? Yeah, one of them. Am I mixing up? No, I think that's... Those are the ships that came over. Okay. With Columbus.

Sounds like those margaritas you drink over at the Tom. I do like margarita. The little grand marion on top shelf. I think that was one of the boats as well, Grand Marnier. Yeah. Yeah. I think so. Sounds French.

So there's some interesting pop culture news this week. I thought we covered moving off the holidays. So about Labor Day. Yeah. That's our new sequitur. Yeah. We're going to move off of it. But I hope we do hope everyone has a great Labor Day.

It's a, I'll be at the lake with a cold beverage. Okay, fair not. Good for you. So, so get this, Apple's coming out with, they're trying to legitimize like an Apple, the wallet. Okay. You know, you put your credit cards, you got your plane tickets. And now they're trying to legitimize driver's license, which makes sense.

There's two states that are signed on. And do you have a digital driver's license. your Apple Wallet. When are social is going to get involved? Can you have like a birth certificate or Social Security Corps? I wish they would because I lose mine about every other year. Yeah. Honestly, I think that's a great idea.

I was against the wallet thing for a long time until I started losing my wallet all the time and having the Apple Wallet saved me. Yeah. Thanks Apple Wallet. Yeah. I think it's a great idea. Something about Sean, too. He got really good at code recently.

And he's really gotten really good at hacking. Yeah. I don't know if he's... All I need to have is your phone number, and I can break into your wallet. Yeah. I don't know. It's...

I'm good with it because I'm the same way. I'm like, I constantly live in fear of losing my wallet. Yeah. Like, you know, it's like, because you have every... You have a credit card, your license, it's like, constantly paying the ass if I'll lose this. Yep. And like, if you go missing, it goes missing for five minutes.

Is there anything? that we freak out more than her freaking wallet. Phone maybe. Not our kids. Don't we not kids. Yeah. Yeah. Kids down the street.

We're good. My wallet. Where's my wallet? I think my kid is with my wallet down the street. That's usually what it is. That's dangerous. That's dangerous. You're going to have a lot of PS-Ps4 charges on your, or Xbox charges on your

card there. Yes. But I like it. I just hate keeping up with crap. And look, I was the first person. The moment, digital music. music and movies went on disc. I mean, I tossed every, I probably could have sold them now that I know it,

but like every DVD went in the trash can. Yeah. Like digital, digitize this stuff. Yeah. It simplifies everything. Yes. What about though, like bouncers at clubs? Like, are you going to present it or are people going to Photoshop fake IDs and like

so that's the only thing too? It's going to be like an NFT of my driver's license. It's worth hundreds of thousands of dollars to college students everywhere. Every six five, 200 pound kid in college. and NFT my driver's license. Convenient. I think that's the only scary thing is when people start breaking into wallet and everything's there.

Your license, your credit cards, all your bank statements. But Apple wouldn't let you back door into anything. If you've been paying attention to the last three episodes of Radcast, you'd know otherwise. All that child porn. Yeah. We've mentioned that three times. We should probably stop.

I know. But it's less about what it is and more about the fact that there are obviously there are holes in the security. Yeah. So we'll see. Yeah. It would be interesting to say the fake ID. How do you, you know, that seems pretty easy to fake a digital ID, right?

Yeah. And you literally take a picture of the license. You put the photo in and it's like, yeah, here it is. Here it is. Yeah. It's, I'm kind of seeing it like a hard work. Yeah. Scan the barcode.

back, I guess. Honestly, I use my Apple wallet for if I have tickets to an event. Some kids are going to copy. They just scan the barcode. And it's like this big hairy dude. Sorry, son. That's not you. Yeah.

Yeah. Hey, speaking of NFTs, you can now own a mini sign, digitally signed, Elon Musk, Tesla. That's an NFT. So, which is, for anyone out there listing, non-funable token, which means, a single version of a digital asset, supposedly. Sure. It sounds like there's going to be multiple since

Musk is signing multiple NFTs. Sure. Elon Musk is like the Supreme version for nerds. You know what I mean? Like if he does something, nerds are like, I got it. I own it now.

Yes. Is that, are those like verified signatures now? How easy is it for you to just replicate that? It's an NFT. It's crypto. It's all good, man. I mean,

we're starting to throw shit around like, Yeah. Oh, it's all, yeah, it's a quip. It's an NFT. Yeah. Are you kidding me? Gary V said it's an Ft, and it's good. It's good.

It's on the chain. Gary V said it's a fucking NFT, bro. Yeah. It's like, okay. All right, sure. Gary Vy buys all his NFTs for ourselves. Get my digital wallet out and go bankrupt. Yeah, I feel like people buying those anyway are people who don't have any worries about it.

Yeah. So they're like, yeah, we'll take a chance. Take a chance. Might be worth something more. The metaverse. Yeah. Oh, meta man. matter, bro.

And you guys, Kanye fans? Kanye with Donda. The Donda house. I watched that on Apple. He did a concert to kind of release the CD, and I did watch. It was pretty late. It was like 11.

And I watched. It's late for me. I'm usually asleep by them. And I stayed up for about 20 minutes and watched it. And it was entertaining. He had a house and a bunch of dirt, like in the middle of a, in the Colisee him somewhere.

I don't know if in Chicago. I can't remember where it was. Was it not Atlanta? I don't think. I know he did. something there, but I felt like, and maybe the first one was, was it Chicago? On Apple. Yeah.

Yeah. Okay. And so, yeah, it was kind of crazy, but there's a Lego house now made of the house that's in his videos and in the concert venue that he builds. Is that full size or? One would hope. Okay. I think it's to scale.

It's, okay. Eight 16th. Okay. Equal one half. Yeah. So it sounds cooler to say. It does. Anything at 16.

16. 30 seconds. Yeah. 16. 18. 8.16. That's half. Yep.

Yep. Yeah. You nailed it. That's 50%. Did you guys play with Legos though? Hell yeah. Oh, do I love Lego. I was a Lego.

My kids were not. My kids fucking love them. I mean, they love them. I can't figure it out. He doesn't. I just, I'm not in. I never was interested. I wasn't interested either, but my kids, I mean, like,

all. The four boys, and they're all, I mean, they will play with Legos. Even to this day, my 5-year-old to the 12-year-old will spend hour or two playing Legos. What about Lincoln Loggons? Do you have Lincoln Logger? It's a terrible version of Legos. They were terrible. You can build like a fence or a house.

Terrible. It was like, you were done in like five minutes. Yep, there it is. Can't build another fence right now. You can build a log cabin. Log cabin, essentially. Yeah. Legos are the greatest toy ever for creativity, I think.

and the worst toy to step on. I would know this, because I have large feet and I have four boys to play with Legos. The bad combo. The Alford family. What are those spike pit traps that Vecong used? They're like,

setting up Lego. Punggy stick traps for Legos for this beat. Poison on the Legos. Yes. Yeah, I never, I never, it always frustrated me. I was just like, I don't.

They have a manual. It tells you how. Yeah. Well, then what's the point? But I like mixing them. That's not crazy. You could get like Star Wars one. Yeah.

It was awesome. They've now got these like, like, they've, they're a marketing genius, by the way. Go like research Lego and the history of their marketing or anything like that. Anyway, they figure out how to charge extremely large amounts for small pieces of plastic. Oh, yeah. And look, look, some engineering there. But like now they have these like desktop. They got Darth Vader heads, stuff.

Like $125. You know, we got Clayton one for his birthday. That, that, me a loan for the bank. And, you know, like, I'm like, what? Yeah. They do the scarcity thing, like O'DS, too, where they only put out so many and then it blows up, right? The Millennium Falcon one was like, $1,000. Yes.

They did a Simpsons one. They're marketing geniuses. Yeah. Scarcity drives, demand, demand drive sales, and so on. Yep. So I heard. They taught me that. You just made that up.

I did. Like scarcity demand? I don't know. Branding 101. So moving to true marketing news. So TikTok has started running ads probably 18 months ago. And pretty slow start having, you know, being owner of a digital agency. We've been buying there and its platforms suck for quite a while.

But it doesn't suck anymore. And now the exposure of the ads is nearly doubled. And the trust among brands and marketing. marketers is risen twofold. Being creators on TikTok, any first reactions? Any surprise there? When I come across an ad on TikTok? Here we go.

Swipe is back. He still really pisses me. A lot of them seem like they're a TikTok at first. You're like, oh, okay. And they're like, oh, then we'll go to Hardee's. And you're like, oh, come on, man. That's an ad. Yeah.

So, yeah, no, I probably am guilty of swiping past it pretty quickly. probably the beauty of the problem with their platform is how quick you can move from content to content. Yeah. You can swipe that ad faster than, you know. Some of the actual ads, too, that aren't hidden like that. They have like the bar, right? So you know it's an ad immediately and you're like, no. Oh, yeah, they have a little. Yeah.

But so do you have more control over targeting? Yes, targeting is a lot better. And, you know, formats and things are changing. It's getting a lot better. And so the problem. problem though is it's still a little bit of the wild wild west of figuring out what's working what's not because of the swipe stuff and like yeah you know it's not as integrated or as mature of a platform as facebook and instagram and others they haven't completely figured out the best way they've been there's certain things that are working and then they're still figuring out like okay what's driving true value for brands you know when running these ads. And the best thing, and we talked about this a few weeks ago is like, just when brand sponsors, you can sponsor like somebody, a creator's done, maybe you guys,

one of your videos that's super hot, super cool and growing, like, and, you know, getting a lot of attention, they can get sponsored so that like literally they get attached to like that content. Like it's that content, but it'll have like a bar, do something like sponsored by. There are few different ways at that. But, and that, to me, while still a little, little, I don't know if intrusives the right word, but it still makes a little more sense to me because otherwise, unless the brands

really have great content themes, the shit they create is not that great. Yeah. Yeah. It's kind of like, is it like the Super Bowl where they're like certain brands can pay for placement on the top of your stuff by paying extra? Well, you get more impressions. More, I mean, it's more, it's not

Snapchat kind of had a little bit of that type stuff, but with TikTok, it's mainly, they're certainly more the more money you have, the more exposure you're going to get. Do the creators get part of the money? Yes, when you do the sponsored versions. Absolutely. They get paid. Everybody gets paid.

We've been approached to do a lot of the, I think it's a little more antiquated now, but like the whole, if you put our product in the video and use the code and you take a percentage of the code, they track it, but that seems to be even like glendling. I don't know if you know what I'm talking about. Yeah, it's sponsored. It's like it's affiliate type stuff. I mean, it's product placement, but then affiliate. And it's, look, I get why the brands do that.

And for certain things, it makes sense. But to me, back to the nature of marketing, we've given, it's given too much credit to the ad to drive a sale with one ad. And the expectation, so that's not enough value for you as a creator to do that. because if they see it two or three times, that doesn't necessarily mean they're going to buy it, but it doesn't mean the brand didn't get any attribution or branding from it. And so that's not an equal equation.

They want to pay you money and have you get an affiliate code? Fine. That's okay. You'll consider that. But as a standalone, that's not enough value for creators, I don't think. And it's, you know, it's asking too much of the ad. And then the brands, it's not a binary decision. Well, this ad did or didn't work because it didn't drive a sale with one fucking ad.

I mean, that's just, I don't know where, you know, that bind set came in. That's how a lot of performance marketers, you know, judge things. Well, it's just a win-win for the brand. Yeah. You know. They get the placement and then they don't have to pay you. Yeah. And, well, you didn't drive a sale, so you didn't earn it.

Yeah. I'm not going to watch one of our videos and be like, I'm going to buy a manscape buzzer right. Yeah. Probably the opposite. Probably people should have us do ads for their competitors. And then when we do the ad, the people would be like, I would never buy that. You know what I mean? People who use,

we're going to have a nap for Pepsi. It's a lot of, yeah, these guys drink Pepsi. I don't know why, but the, the ball shaving company hits me up like twice a week.

Manscape. Yeah. No, it was something, no, it's like ball shaver. I mean, it's not,

I know what manscape is, but this is literally like, the competitor we're making a video about. Yeah. Okay. Daniel, can you pull that up to confirm that is the website? Well,

it's a time sensitive marketing strategy. Yeah. I don't want to buy it right now. Well. Yeah. You might need it for the weekend. So LinkedIn is looking to live events to build their creator economy because they've given up on stories. LinkedIn stories which flop and I think is completely shuttered.

They're going to live events. So example, they've been building up. And I will say there's some decent content on LinkedIn if you're a business person you're trying to learn like educational stuff. But now they're going to do live events. But, you know, anyone that's like the big creators that are doing masterminds and making a lot of money from them and including yours truly soon, I'm not going to LinkedIn to give away free content, that's for sure. Right. So where would you go with it? What would be like the best platform?

My website. Yeah. And driving it with my traffic on my channels. Everyone, look, this is the thing. This is borrowed land. You're renting space on any of these channels. I mean, don't. So the best thing.

you can do is build your own list, emails, phone numbers, contact information, and drive them to your own website for content because then you can sell ads on your own site and then you own the relationship with the customers. Now, don't get me wrong, we all lean on them. I'm lean on Instagram. I mean, we get a lot of traffic there. Use them for what they're there for and appreciate it, but you need to be building your own one-to-one audience so that you can build media. Get it? Yeah. Yeah. Because it's not easy. I mean, it's not hard for one of the platforms, just the platform. Well, Facebook in 2003, when they decided we're not going to let anyone's organic content get seen by anyone anymore.

You know, businesses went out of business, but when that day of 2003, it was over like a two-month period, suddenly, you know, people, 100% of your followers saw every post you made eventually in their feed. They would share and like and do all that. Then it would grow organically. And then they decided, well, we're going to let 5% of your followers. see your content. Yeah. And look, they on the platform. They wanted to monetize.

They wanted to sell ads. It's their right. But you are emboldened and holding to whatever platform you're on. And whenever they, you know, the C suite there decides to make a change, you're kind of do or die. Yeah, you're putting a lot of trust on someone that you don't. Yeah. So just always know that's rented land and not own land. Do you think, though, there's some value, yeah, to the visibility of being on a popular platform.

because I do feel like people are more. Oh, totally. You use it to the best, but you need to be building your own, owned property as best as you can. Because you're always renting land. Joe and I were talking about this a couple weeks ago.

Trailer Park Boys. Yeah. They have their own website now SwearNet. As an app too. Yeah, and an app. And I'm so curious to see if that actually process over to them monthly subscribers.

They're making as much money with their own platform and that than when they were on that way. Well, you have to build it. I mean, you use the platforms to build. I mean, like you guys are doing.

And, you know, companies, hey, use it for what you can and leverage the hell out of it. But just you need to be building alternative strategies for, you know,

how to have that relationship, how to have, you know, that customer working with you directly, you know, because ultimately, you want that to be, one to be going down

I don't want to be going up, you know. Well, it would be, I mean, that'd be amazing to have our own platform. Then we don't have to worry about pissing the law. Like, we could actually make the content that we wanted to take it down. Well, Kelly Dodd, who was on Housewives. So Rick, forget his last name, but he was on Fox News. They've started their own podcast, and they're on Patreon. Yeah.

Starting certain other things, we paid for that very reason. Now Patreon is a whole, you know, probably closer to your own. It's still, you got someone in the middle, but it's more, you get more direct. And just for that same reason, they wanted to be able to have direct discussion and say what they want to say. Yeah. You know, there's no, no filter. Go into Facebook. I got a, I got a bone to pick with Facebook.

Facebook is bad now because of, it's a game for the videos on there, right? Like, people were having proper exposure. and then the videos you'll see videos like 150 million views or something and Facebook's paying that out and it's people just playing the game

and the title is always like wait for it she did what and it's like them just prolonging it and I think they were probably starting to get ripped off Facebook and was like

hey we can't like let people have this maximum visibility but anyway the side ramp people play this it's algorithm game you know but this is bad for content

like the content is trash and they're making like a hundred thousand dollars like outright on this stuff and it's like well yeah they tried to say the most watch content was a political stuff trying to come out with like that that puzzle we talked about a couple weeks ago but like you know it's either the puzzle or crappy stuff like that you know that just played they know how to play the algorithm game it's always like the bad guys were always ahead of the good guys i mean like yes that's what i'm saying we every video we do from now on hashtag flatter every single one hashtag flatter

hashtag conspiracy hashtag you know climate change is not real exactly whatever whatever any controversial thing

that someone is going to look at vaccines don't work yeah slash funny guys pandemic yeah yeah

yeah y'all should do I don't know it might be too soon to do a pandemic parody or something maybe it's I think we'd be too late

honestly I'd be like that was I think people like whatever yeah maybe I just

yeah a lot of people have died and that's not funny. But it's just more of the hysterical. It's more the hysterical nature of like how certain each side is of their side. Yeah. There's no agreeing in the middle. There's no.

You're either one or the other. One or the other. You're either good or you're bad depending on your party affiliation. And it's like that's that's the saddest part of it all. Everything is so radical lies. Okay. I asked what you did there. We get $20 every time we say radical in context.

That one didn't count. You haven't said it enough. We weren't really seeding it into the audience. Yeah. We can make sure radical changes. Yeah. Today's podcast brought to you by Radical. Every podcast kind of is.

Sure. We're in a radical studio. Radically. Radical. Your lower back tattoo, radical. This is true. Your right. My right butt cheek.

And your inner thigh. And your inner thigh as well. It's true. If it wasn't enough, I had to put it on there seven times. So when people see me, I'm making a true impression. Yeah. Brilliant. Making impressions.

Yes. So you guys watched, you've seen the Nissan commercials with the Heisman House? Oh, I fucking love them, dude. I have seen that. Wow. Yeah. They're my shit, dude. I don't know. Yeah.

So, uh, when Tim Tebow comes on, bro. Oh, you love it. Everyone loves it. He is funny. That's just. thing. When O.J. Simpson comes on, Heisman winner OJ Simpson. Why isn't why isn't he in the Heisman house? That's weird.

That is weird. There's a murder in the Heisman house. I can't think of it. For Halloween. It was the lead pipe in the kitchen with no gloves and OJ. It'd be edgy. It would be edgy. That's crazy. So we were in the airport.

I don't remember which day it was, but somebody was running for their flight and they said, oh, we'd have to do an O.J. Simpson in the airport or whatever. Do you remember the Hertz commercials where he's jumping over stuff? Yes. It means something else now. If you're at a white Bronco running away. Okay.

It's a rebrand. Yeah, Bronco should do a commercial with him. The new ones. The new Bronco. Bruno Molly. They didn't make a white version of the Bronco because of OJ. Really? No.

Maybe. I would buy that. I would bought it. But I will say that's interesting. On the marketing side, the new Heisman house commercials are talking about the fact that you can buy Nissan's fully on. online in e-commerce essentially of buying cars, which I find interesting how they're not pissing off dealers with that because they rely on dealers to sell other cars. It's like, we're going to

bypass the dealers, e-commerce right here. They're going to have a live chat that comes up and you're like, I'll buy the car and say, hold on, let me talk to my boss real quick and put you on hold. On hold. They got to say, well, let me get you a good deal. I'll get you a good deal right here, right here, a good deal. That's what the chat bot says. Undercoating the number Like everybody Yeah, yeah, I'm gonna go

Can you stay on here? I'm gonna go talk to my boss And see if I can make that happen. Hold on. We're gonna throw in the optional undercoding With that price. Let me scroll to the top of this chat Where you gave me this number.

That's funny. I screen cap the shot. I know you wanted the super sports wagon But I've got a green sedan with your name on it. If you think you'd hate it now, where do you drive it? I just hate, I feel bad for the inflatable tube man industry

Because Nissan's no longer going to be, you know, They're going to lose some sales there. That's true. Or the sign spinners, where are they going to perform? Tax are still tax places. There's a digital sign spinner next to the chat button. Okay.

It's a gift. It's a sticker. It's a sticker you touch for impressions. He's fungible and tokenish. That's going to be like a thing in the future, right? A joke for kids? Yes. I think so.

Non-funable. I got to come up with a better name. Anyway, damn Gary Vee. So Phillips and Spotify teaming up so that when you're listening to a playlist, you got lights in your house and you can do a music visualization throughout the house. That's how it did. Okay. I think we need that playing while we do the radcast in here. Yes.

Like a light show. I've always wanted to have a seizure while I'm having a podcast. Someone's probably had a seizure listening to this podcast. Right now. Whoever's with the National Wild Life. They're like, oh, God. So it's like the iTunes visualizer, right? That thing that like does all like...

I think, well, you know, Phillips makes light. They're like light bulbs that you can buy throughout the house and I guess like it will play the tune to the beat. I like this. Yes. College dorm rooms all around America are going to be. Can you specialize it? Like, what happens if Van Halen's playing and you're like,

there's too much green? Can I change it? Blue? Yes. Okay. You don't know the answer to that. That was the most... It's their product manager.

Just watch him and he was like... That was that very convincing lie. Into my eyes. Makes me think about what else you've been telling us. That's funny. Is the grill on for tomorrow? Are we still in there? Is that still going on?

I've got the torpedoes and the... The torpedoes is for the ship that we... We pull a tea that we're seeing them later. I was thinking, I was thinking napalm. Sure. We've talked about fungi sticks, napalm. We've got blow darts, you know, the tranquilizers. Yeah.

Yeah. For Joe. Actually, I was going to say, actually, you have about six less than you had earlier today. So I did drink all the ketamine. I knew there's a reason. Yeah. I'm at a kale. Yeah.

He was staring at a visualizer for a long time today. Yeah. and it actually turned out it was just somebody flashing a flashlight. It's fine. I had fun. Fair enough. I'm not sure what that means.

Was that a bad job? That was me flushing the ketamine. Flushing it out of my system. Yeah. If you guys want, there's a rager at the Heisman house later today. You guys want to come to OJ's going to be there. Yeah.

OJ. Everyone else. What's on the horizon for you guys? Any new skits out there or anything? What can we what can we talk about coming out for Joe and Sean? Yeah, who wants to take that? I think you do. I don't have to.

Joe wants to. I don't know. I don't find out what we're doing when I get there. And they're like, we're doing this today. I'm just like, okay. It's usually me dancing around wearing a funny suit. I am excited about we filmed some stuff this week for Radical, some nice parody stuff that you guys put together for us.

That's good stuff. Yeah. And when I say us, I mean, all. of us since you're on the team now. Before you tell us, you talked about what it was. What did you think it was based off of listening to what was going on? What did you hear?

What did you hear? Because you were, he saw me run out of the room and trips. That was the first. I thought it was a parody on, I felt like it was a parody on like showing results to a client or something, you know, like what was working or what?

No, dude. It was about, visualizing. Oh, God, so far. Was it about a Phillips, Phillips and Spotify visualizer? Yeah. Yeah. Took it upon ourselves to make an ad for that.

You're welcome. Just in case. Spotify hired us yesterday. Sean, who was the reason? Sean, what do you think about his guest? It was close. The guest was very close. But I looked over and you were laughing.

I was laughing. Yeah. Yeah. Well, Joe had a crazy wig on. And then Joey was excited one minute about one chart. And then the entire room was very, very unhappy. I saw Josh pounding his head into the table. I'm like, okay.

But he does that. That's true. It wasn't that unusual, but I say it was unusual. We actually, like, yeah. We asked him to stop doing that filming. I felt like I went to Burning Man where like I, there was an experience happened. Then I left and like nothing retained in my mind. It was just like, I think that happened, man.

Yeah. At the end of it. I saw some video of it. I'm pretty sure it happened. I was like, man, it was hard to go back into the real world after that. Yes, it was. Is, do you guys, I know you guys are working on a few different things, but I haven't seen like anything totally new. I know you guys have a couple.

You guys stuff in the can that happened in. We are out of ideas. We weren't going to say it. No, we've got, we've got some different, like we're working on the performances for the booking theaters downtown. Yeah. We just got done with that. So, Chris. we have a couple sketches that haven't released yet.

Yeah, I feel like the opportunities are getting bigger. Bigger, but yeah, in terms of retaining viewership, I hate when studios, movies studios do sequels, and then based up of what we were seeing recently, I was like, you know what we should do? Only the characters at work and not do anything else. So I think we're about to do bigger business ventures and repeat some of the characters that people like more regularly.

That makes sense. Yeah. Cool. Try nothing new is basically the mission here. Again, out of ideas. Jump the shark. Yeah. In other words.

Actually, that's, we're about to do that. Literally. Literally a shark. Like Fonzie. Yeah. I'm just up like Fonzie. Joey is the shark. I think you're the boat, I think.

Yeah. Yeah, I'm the boat. The role you were born to play. Is this a metaphor? No. No, no, no. Actually. He's a very strong.

The props, the prop boats went down. We'll just here. If you come to. our video seminar on LinkedIn later today. We'll explain it more thoroughly. We're having a town hall. It's actually. It's only five. It's free. Are you paying people to come? Like a dollar Yes. Yes. We have some paid sponsorships. O.J. Simpson. Is it a negative

sponsorship? Is it? We got O.J. Simpson, Jared from Subway, I think, said he was going to be there. He told you that. You had his personal contact, which I found weird. The BTK killer signed up. But I don't, he's a flake. Yeah. Bleep that out, please. Daniel, go back and bleep that out. Believe that. On our LinkedIn. Live. It's going to be fine.

Well, cool. Look out for all the content. We've got some fun stuff coming with these guys on radical social media. We did some fun videos from other clients. And, hey, it's radical. We do it. There's no rules here. Just right.

Just right. Wait. That's something. You know where to find us? Theradcast.com. Look up Joey, Joe, and John on TikTok and Instagram and YouTube. And everywhere you find funny shit. Here we go.

Thanks, guys. Thank you. Happy Labor Day. Happy Labor Day. Everybody enjoy your long weekend. Be safe. Don't do anything we wouldn't do and definitely do nothing to wildlife because we've, you know, we had fun with that. We do love wildlife.

Just not on the fort. Yes, right. Exactly. So you had the Heisman House. Yeah. You know where to find me? I'm Matt Ryan Alford. We'll see you next time on the Radcast.

To listen to full episodes or to contact us, visit us on the web at the radcast. or follow our host at Ryan Alford on Instagram. Thanks for tuning in.