Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News: TikTok marketers sponsor trending posts; Infiniti taps celebrities on Cameo; TikTok integrates Vimeo's video-creation

Episode Date: July 23, 2021

Welcome to this week's episode of The Radcast! In this week's news episode, host Ryan Alford and co-host Josh Hill recaps quasi-celebrity guests, discuss Bezos Space Flight, NBA Finals, Olympics, Dr.Dre paying $300 alimony, and more... These are the following topics we hit in today's episode:Tiktok Marketers Can Now Directly Sponsor Trending Creator PostsInfiniti taps celebrities on Cameo for online shopping Q&A - Marketing DiveTikTok integrates Vimeo's video-creation tools to attract more small business marketersIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Radcast! Woo! He did have it on an Omega watch. It was like specifically made for his space travel trip. Omega makes the James Bond watches. Oh, yeah. So, you know, Jeff Bezos needs a Bond watch. He's a good of space.

So TikTok marketers can now directly sponsor Trending Creator posts. TikTok is integrating with Vimeo's video creation tools to attract more small businesses. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up?

Welcome to the latest edition of the rad. Radcast! We get excited today. Woo! I'm going on vacation, Josh. Oh, yeah. Vacation, dude. I'm Ryan Alford.

I'm Josh Hill. And welcome to our marketing and advertising and advertising news on July 23rd, Friday, 2021. I am officially, wherever you are, whenever you are, if you're listening to it on the day of, I am probably on my third cocktail by now, Josh. Maybe I will be too. Very good. Just 11 a. I am on a Friday.

I like it. I like it. Early dings here on the radcast. Please do not reach out to Ryan. I'm channeling my own Rick Flair. Woo! I don't know. We need to have a woo contest.

As long as you don't have a chop contest. Oh, yeah. The bare chested chop. You know, that was... Yeah. I'm like, these guys just beat up on each other. It's fake, but it's real. I don't know.

Oh, man. I don't need to chop in the chest, but... How's it going, Josh? Doing great. You had a good week? Great week. Been busy. Oh, yeah.

Got a lot going on. Yeah. I feel like I can say this every week, but... Yeah. It doesn't slow down. Hey, it slows down. Now, if we can't say that, we're all in trouble. Yeah.

And all this goes away. And our ability to get on here and talk about crazy shit goes away. But it's been a good week. It's been great. Radcast is heating up. Had a great feature in Hype magazine. You check that out. We had a feature run there.

Had the guest, guest's been getting hot, Josh. Yeah. We've had quasi-ce celebrities, you call them, I guess, or just celebrities. Marty Smith from ESPN was on. Really cool. Talking about his backstory and college football and how he lives his life and lots of good stuff.

And then for all you Bachelor fans out there, Bachelor Nation, my wife and I do watch the show, I have to admit. I've had to admit that multiple times here lately. Ben Higgins, former Bachelorette contestant, even. He was one of the guys before that. Little known fact.

Maybe if you don't fall it too closely, but actually a really cool dude, really real, doing a lot of good things. You got to book out. Coffee Shop is kind of an infomercial for him, but it kind of turned out that way for all this stuff. But he's into a lot of stuff. We're going to order some coffee. I know you're a coffee guy. Yeah. He's got a nonprofit company that he runs is kind of his day-to-day business and all the proceeds go back.

Supposedly it's like killer coffee. That we're going to order some. That's awesome. See how it is. I'm looking forward to it. Yes, yes, yes. And like we talked about all the billionaires going to space, Jeff Bezos did make it back safely from his journey.

Oh, man. My favorite meme for sure was him stepping out with his cowboy hat and just like laughing at like some question like in the most robotic like alien way. And then someone commented and said, you're telling me this man's divorced. He's like he's recently divorced? No, I couldn't tell. Yeah, I don't know.

I will say this from a marketing perspective. He did have it on an Omega watch that was like specifically made for his space travel trip. You know, he was the, Omega makes the James Bond watches. Oh, yeah. So, you know, Jeff Bezos needs a Bond watch to go to space. Oh, yeah. For all the 15 minutes. His little fantastic poor crew with his other uniforms.

Yeah. Got to have the watch. I know. I've been adding that. I think I did it with Ben and a few other guests, like the rat or fad, like going to space. And it seems to be everybody's kind of like fad. Yeah.

I mean, I don't know. Like, I know it's like interesting for some, but I don't know. I just, we'll see. I think this is a pure ego play. Oh. You don't say. Yeah, I know. I still come back to that.

That's such a hot take there. Yes, yes, yes. The finals, the NBA finals, concluded congratulations to the Milwaukee Bucks. Congrats for winning. They were down 02, came back on 1-4 straight. So we'll see if that sticks around. I think if some of these super teams get their players healthy, if they do, it's going to be a challenge.

But congrats to them. And then, you know, the Olympics start this, I think tonight, you know, Friday night. And, you know, normally I'm not like rah-rah Olympics guy. Yeah. But I'm at least somewhat on my radar. And other than hoping the athletes avoid COVID, like it hasn't really been on my radar that much. Are you an Olympics guy?

I am. I like the Olympics. That and probably like Premier League soccer is probably the most sports I get into. And even then I'm not even like that into it. So are you as into it this year, is equally? No, not really. Yeah. I don't know why.

There's going to be no crowds. at any of the events. Yeah. It's got to be strange, right? It's just, it's just really kind of, I feel like it really killed the hype around the whole thing. Yeah. Except for the cardboard bad things. Those are funny.

Yes. What's your favorite summer Olympics for? Who? I mean, soccer. I mean, you know. I do enjoy it. Any obscure ones like, what's the icing thing? The, like, I don't know.

Oh, I read curling. No, I say one that like completely mesmerized me one year is like I was just flipping through the channels and it came to the gymnastics one. And it's either, it may not even even been the Olympics, but they were just like doing the routines with the ball that they throw up and catch and do all these random things. And I found like, it was like two hours later, I found I was still watching. I was like, oh my God. I was like, I don't, they're just like. It was it an Olympic sport? I can't remember.

I don't know what that is. Is like boxing a summer sport? Or jousting? Like, maybe? I don't know. There's too many at this point. You got skateboarding, though.

That one's fun. How's, how you feel about this little fact here? This is a little sod when this kind of hit the radar right as we were coming on to air. The, uh, Dr. Dre getting divorced or is divorced. And, uh, he's going to be paying a little alimony. Oh, yeah.

Dr. A, 300K a month. Yeah, month. $300,000 a month in alimony. It's the worst Netflix subscription ever. Yes. Oh, man. How do I get the receiving end of these deals where I'm just kidding?

Yeah, can I just get like 20 of that? Oh, man. You know, for being like, you know. I don't even know what I would do with 300 a month. That'll be real money. Order it out. So what's how much is you making years? Guys have been making like 50 million a year.

with beats and everything else. I'll say that's a, I would say that's a pretty big motivator to be successful on a monthly basis. Yeah, no kidding. It might be permanent alimony. I might have been married long enough or I don't know, may not be a year on it.

Yeah. Though. That one stings. I don't care how much money you make. Right in that check isn't easy. No. Even if he earned it, like if he was, I don't know the details.

I like Dr. Trey. I think he's cool and I love his music and a lot of the projects. I like some beats headphones. So I'm not judging any of the details of the divorce. Right. But man, that check, right in that check is going to hurt. Yeah, I'm busy that day. Do not sign me up for that.

Yes. The National Hot Dog Day was Wednesday and there was a debate going on. Yeah. This debate rises up every few years about hot dogs. Number one, did you have a hot dog on hot dog day? I actually did not, and I regret it. I'm good for a hot dog. I probably would have had a hot dog.

I kind of missed the day after the fact I was looking at some of the headlines, and I was like, damn, I kind of missed this. Yeah. And but in fact, I did not have a hot dog, but there's this debate raging of, like, is it a sandwich? Yes. Could be. I saw the, it was like the national hot dog, like, greas. or a conglomeration.

I even know what they call themselves, but they were like, it's like an institute, and they were like, they're now saying it's not a sandwich. What previously they were saying was a sandwich, because when it was first coming out to America, it was the Coney Island sandwich.

It's bread and meat, and I understand they wanted to be its own category. Who would want to be their own category if you're a hot dog creator, but. Right. It seems like a sandwich. It's just like a miniature sub.

Yeah, it's a sub. You get a like some kind of like Italian sausage sub. Yeah. And then you switch it to a hot dog and all sudden just because you don't have some spices. Now it's processed meat, right, in between bread. Either way I'm eating it. The debate continues. And down that same line yesterday being Thursday was National Sweet Tea Day for McAllister's.

So which I kind of like this from a marketing perspective. You know, like, you're going to do something. You want to get some weariness. That's their best product. They're kind of most known for, you like, you like sweet tea? I do. Cowher's sweet tea is pretty damn good. Yeah.

And I don't really even care of their food. And I don't really, I used to, like, growing up, I drank like a gallon of sweet tea a day. Yeah. It's why I was like a little pudgy kid for a little while. Always had it in the. I was like, I couldn't figure it out. I was like, I'm running around doing all this shit. And I'm like, why am I a little pudgy like when I was like, I don't know, made nine, ten-ish.

Yeah. And then I stopped drinking sweet tea and then suddenly I'm like ripped. Yeah. It was just, it was the 7,000 calories of sweet tea I was drinking a day. I was like, but I do love me. It is a, I'll dip into the old tea jug every now and that. You got to. Yeah, it's delicious.

Anyone that's like from the north, it's like one of the sweet tea stuff. It's like such as northern southern thing. Like you got to, I've been to New York for five years and it's like, you couldn't find a sweet tea if you were, you know, to make that shit at home. Yeah, I went. like went around like 2011 or something and like I remember all the people I was with were like asking for sweet tea at McDonald's and like like what? It's like wow. But if you have a product, if you're a company or a marketer, like and you have a product

and your best moan product, your best, you know, most popular product is something that cost you less than like 30 cents. Yeah. It's probably cost them 20 cents for all of it, maybe. Yeah. Much volume is they make a sweet tea. Give that shit away and market the hell out of it. Because you know what they're going to do when they come get that sweet tea?

They're going to buy a sandwich. Right. Brilliant. I like it. So that was Thursday. If you miss it, eat your heart out, but go have some sweet tea and McAllister's. Today's podcast brought to you by McAllister's. McAwarker's sweet tea.

Yeah, sweet tea. It is. Lastly, before we get to our TikTok highlights, what, this was the not surprised staff. at the crox. Yeah. So crox released their second quarter of data. They crushed it, like beat all the estimates.

Crox shoes for anyone not exactly following that's listening or watching. But crocs, the comfortable shoes that you slip on and they've got sandals, they've got all kinds of variations now. Not surprised, Josh. Everyone doing Zoom calls that doesn't have pants on that has, you know, like a fancy shirt on and no pants, they've got crocs on there. Everything's getting more comfortable. and I think this is a sign of the times. Oh, for sure. I think with sweatpants are in style,

I see people in crocs just grabbing coffee or grabbing something from the grocery store. It makes sense. Why would you lace up some big boots or something to just like run and grab something? Stay comfy, get those crocs out. I have on some slip phones that are hey dudes and they're very comfortable and, you know,

on casual Thursdays. Hey, I own an agency. Like, I'll be as casual as I fucking want to. Sorry. But, you know, like, it's like, and being an ad agency, it doesn't really matter if we don't have a client meeting. But I like the slip-on stuff, you know, like, back to you when you're a kid. Like, sometimes I watch my kids, like, especially Nash. He's gotten into more tennis shoe-style shoes, but like when he's four and five, he's got the Velcro of slip-ons.

I'm like, damn, there's a, so easy to get on. I'm like, man, that's nice. All of my shoes immediately become slip-ons because I just stop on tying them. Yeah. That's what my older kids do. I can't do that thing. I don't know why with my like tennis shoes. I guess don't too tight or something. I got a big chunky feet. Maybe that's what it is. But what's hit your radar this week on our TikTok download? So we've been seeing everyone's seen this stuff about the Olympic beds, but I've seen a ton of Olympians posting videos about the beds. They're actually pretty sturdy. They're like, oh, you can like cut. They're all plastic, but like their mattresses are plastic. But like, they're the mattresses are plastic. you can customize the, like, density of it. You can, like, they're, like, module. You can, they have extenders for the taller athletes.

These are the beds at the Olympic Village. Yeah. Okay. After all that debate, they're, that was the, like, some of the first things I saw this week for Olympians doing that. Okay. I thought it was funny. Also, I had a guy, there was a guy ranting about it, where they're, like,

they can support, like, 400 pounds. This is, like, four people. Like, this is, like, 17 gymnasts, like, stacked up. Yes, I agree. Yeah, that one's been fun. Another trend that's been around for about a week and a half, two weeks, they're big in the last week, is the deep realization trend using the Drake Know Yourself song.

And so just be, some people are doing it as like a self-affirmation thing where it's like in the song, it'll be like, I was running through this with my woes. And then like it gets harder the second time. So they're like, oh, like, I have a degree in like a big job and stuff now. Wait, I do have a big degree in a job now. Like, this is great. And then other people are like, like, yeah, I've got like 17 client meetings today.

Wait, I have 17 client meetings today. It's really funny. I'm a big thing. I like it. Another social media thing. the social media queen herself, Dolly Parton, good at everything she does, recreated her playboy cover

for her husband to celebrate their, yeah, for his birthday, to celebrate their 50-something years of being married. I like it. Still looking great. Hey, Dolly Parton, I don't know how she does it. Is she doing, is she taking like that, you know there's that thing going around the internet that's like, it's going to sound morbid or whatever, but like,

something like, you know, kids' blood or something, like some injection or something that's like that keeps celebrities. Have you ever seen those pictures before and afters like celebrities who are trying to make, this is conspiracy theories? I don't, I don't believe it's true. That woman doesn't, it looks pretty damn good for 80 years old or whatever she is. Like, even the, I don't care how many surgeries, whatever, she looks pretty good. Oh, yeah. Yeah. I mean, I'm not, it's not my style. Right. I'm a brunette guy and not like a heavy makeup guy. And so she's not my style, but I can respect that she looks pretty damn good for her age.

Oh, yeah. She's got her look. She's been killing it. Again, get at everything she does. Yeah, Dolly. Hey, Dolly, you've been to Dolly World? Yeah. It's a lot of fun.

It's great. I like me some Dolly World. I'm a huge fan. Yes. Yes, I do. It deserves a double dose of that. But, yeah, hey, I like, keeping it sizzling as she gets older.

I love it. I love that she won't show her husband, like, on social media. She keeps him very low-key. Yeah. But we'll just, like, at her age, prance around and her little, like, playboy outfit is. Nicole, if you're listening, I expect you'd be prancing around when we're like 75 or 80 years old. Just for me. Just for me.

Just for me. Anything else on the TikTok list, or is that it? Oh, man. This is my biggest highlights. All right. Yeah, I like it. Drake's just always in the cool stuff, right? He's just the cool caveat.

It was like, in my feelings, when it was all about day of challenges before TikTok got mainstream. And now, this even on TikTok. Yeah, he doesn't leave. Even if he doesn't have a new thing out recent, one of the older ones comes back. I know. I'm still liking me some Drake. So, hey, let's move to our news topics of the week. Our true marketing news.

First, we got a lot on TikTok. We're going to talk. It's going to be a TikTok episode here. sponsored by TikTok. Number one, so TikTok marketers can now directly sponsor trending creator posts.

So instead of like having to create their own content, trying to make it weird, trying to do whatever, you get a trending post by a content creator, it can sponsor by a certain brand. What do you think about this, Josh?

I think it's great. I think it makes what people are already doing and TikTok is like made a platform and like made a feature. around that and I think it's really smart. I think Instagram tried this, but they kind of jumped on it too late and didn't do it well. But I think it's fantastic.

Also, it's a great opportunity for, there's plenty of times where a user will show a product just because they want to show a product and it gets millions of views. Why not jump on that and boost it some more? Exactly. Do you know how, what the mechanism for this? Because I've been scroll,

I mean, my TikTok behaviors are increasing and all that, but I don't know that I've seen an exact. example. Have you seen it in action yet? I think I've seen a couple. Yeah. I've seen some where it's just from a like a creator's like thing because usually if it you'll you'll tell if it's like a directly sponsored where they're like hey make this video and post it and they'll be say ad but it won't say sponsored but I have seen a couple where it's like obviously the creator's content that it says either ad or like sponsored by or something and it's not on like the company channel. It's just kind of on their own personal one but it's still sponsored. Cool.

Number two on our list, Infinity, Infinity Cars, that is, Cars, SUVs and all the such. They're tapping into celebrities on Cameo for online Q&As on like their new model. They got several new models. I like this a lot. So essentially, if anyone you don't know what Cameo is, you can pay celebrities, do shoutouts or record a video for you. It's pretty cool. I did one of these for Nicole once for a birthday or something like that. But you essentially, I like this because it's tapping into a trend.

But then if you have a question about one of Infinity's products, they send back the answer as a video of the celebrity. Yeah. Pretty clever. Yeah. I like it. It makes me kind of want to steal the idea for some of our clients. I think you absolutely.

Because it's actually affordable. Yeah. You know, as long as you're not directly like asking them to promote a product, but you're getting them to maybe respond to something or do something, how freaking cool would it be? For, you know, your client, like, even obscure or medium-sized client, like, you send the celebrity back. It looks, it just, it looks cool. Yeah, it looks great.

And also, a lot easier for both parties. You don't have to set up some big fancy shoot, bring them on, like, have a trailer for them and then shoot a commercial. You can just say, hey, send me an iPhone video. Exactly. They like this a lot. And they can chill and wear their crocs while they do it. Exactly. Yeah, sitting behind their computer.

camera, their iPhone camera, whatever, just showing their neck up or chest up. Yeah. And hopefully not into Dolly Parton outfit, but it could get weird. Hey, there's a good integration. Let's get Dolly. Let's get Dolly Parton to do something for us, you know? Yeah. You know?

Third and finally on our news, another TikTok. So TikTok is integrating with Vimeo's video creation tool. to attract more small businesses. I think this makes a lot of sense. I think people, small to me in brands that don't have huge budgets and want to produce a lot of content, Vimeo does have some good tools

for more consistent workflows and things like that. So it makes a lot of sense. Definitely. I think, I mean, Vimeo has always been the leader in the video world, even against YouTube, I mean, all the video creators always

pick Vimeo over YouTube all day long. Yep. But I think it makes a lot of sense. They say it's built into the ad tool. I don't know if you've seen it picked up on it or anything, but... I haven't played around in it too much. We typically are creating the videos ourselves with our team, but it would be interesting to explore it. But I do think it's a nice add-on.

I do think that is the struggle for most brands is how do I get started? How do I produce more than... I think any of these guys can produce one video. Yeah. You know, but then it's like, oh, I got a new another. one like creating some kind of workflow different things and having tools that make it easier to create content that works on the platform and that's part of the challenge too with TikTok is like it's a unique uh low attention yeah you know span uh medium so you got to create

the right content for it for it to work yeah it's weird it's almost a challenge because it is so casual like you kind of have to force yourself to not try so hard and then just use the tools that they gave you. There you have it. So that's it for this week. Any final words, Josh? Go make some TikTok. Yeah, go make some TikToks.

Go watch some Olympics if you care. Do you care about the Olympics? Maybe let us know. Let's see if we get some comments on any of our posts. Yeah, go watch some skateboarding. Exactly. Well, we appreciate everyone. You know where to find us at the radcast.com.

I'm at Ryan Offronoff on all the channels. I'm Josh on Instagram at Josh Chill. We'll see you next time. episodes or to contact us, visit us on the web at the radcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.