Right About Now - Legendary Business Advice - Weekly Marketing and Advertising News Update 3.5.21: Bob Ross and Deepfake Video with Mountain Dew; Snapchat and IKEA Escape Room; Bitcoin; NFT

Episode Date: March 5, 2021

Welcome to this week's marketing news update. In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, talk about this week's marketing and pop culture news. Here is today's breakdown:Deepfake video of Bob Ross is painting a scenic view with Mountain Dew. The episode premieres tomorrow, March 6.Snapchat is teaming up with IKEA to create an escape room... what are you escaping from? - Clutter! Use IKEA furniture to organize the bedroom and escape the augmented reality.Is Bitcoin the new global currency? What does this mean for investors, small businesses, etc? We discuss it all here.WTH is NFT? NFT - Non-fungible tokens. Basically, digital ownership of art, media, music, etc. How does it work? We answer these questions and more in today's episode.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're listening to the latest radcast news update. Here's Ryan and Riley. Hey guys, what's up? Welcome to the latest edition of the radcast. It's Friday, March 5th, 2021, and I hope you, yours, and everyone out there is having a wonderful week and or whatever time it is in your life when you're listening to this episode, even if it's 2035, which is completely possible. My son might be listening to this episode, Riley, in 2035. You don't know. And I could be like with my walker, hopefully not by then.

Oh, who knows. But I'm joined as always by my lovely co-host and the producer of the Radcast, Riley Clark. Hey, guys. How are is everyone? Well, I wish we could, sometimes I wish we could be like, how is everyone? How are you? Then you hear a, we're great. Are you?

Yes, are you good? You know, feedback, the feedback loop. Yeah, right, right, right, right. This is why we'll just get on. You get me, pal, that's it. No, but this is why when we get on clubhouse, right from over the, across the aisle there. Exactly, exactly.

Exactly. But no, this is when we get on a clubhouse, we start doing more of those kinds of things. That'll be, like, nice to get that conversational flow going. So stay tuned for when that's happening, guys. It's going to be a nice 70 degrees. We'll rub it in for anyone out there that's, you know, in the cold rain or wherever.

Nice here at Greenville. South Carolina where we produce the radcast. We don't give Greenville maybe enough pub sometimes. One of the up-and-coming cities in America, I would say. It's making a lot of the top ten lists the last five to seven years and a place that we call home. Yeah. Yeah. The place I'm calling my new home.

G. Vegas, as we like to call it around here. But the spring is starting to fling here soon enough in Greenville. We get teased because. We get a 70-degree day and then a 40-degree day. Exactly. It's like 30 degrees. Oh, oh, oh, up, 65. Exactly.

You know, like, I saw where, you know, high today's 70 and then, like, Saturday night is like 28 degrees. I know. I know. I know. Yeah, we're both in T-shirts today. It just does you everything you need to know. Yes. I'm in my radcast gear.

My, you know, no political affiliation with this, but we are on the radcast making advertising great again. So, uh, yes. Yet another merch offer from the Radcast. So again, no political affiliation. This is about making advertising and marketing as good as it can be. But yeah, it's been a good week here at Radical at the agency. And with the Radcast, we had a one of my favorite episodes. I say this a lot.

I'm turning into Chris Harrison on The Bachelor, the most dramatic episode ever of The Bachelor. Yeah, exactly. Every week is that. And I just, you know, it's like your little children. You like all of them, you know, so, but it was awesome with Colin with sheets and giggles. That episode released this week. And if you haven't checked it out, you need to.

Colin was super transparent about what it takes to build that business. Just the ins and out of entrepreneurship and building a brand and something around something that necessarily wasn't his first passion, but something that he researched. And I thought that was really insightful. for some people. Some people get so lost in the sauce of like, oh, I've got to do it on something. Like this old recipe I have, I'm going to create, you know, a soup and sell it and it's going to mean something. But sometimes, you know, it happens a little more organically where, you know, you just actually observe where there's an opening in the marketplace like he did. And you just go after it. He wasn't necessarily a sheets guy. But he's doing quite well, about a million dollars a month in sheets.

So pretty fascinating. and I really enjoyed just, you know, cutting it up with him. He was fun. Absolutely. No, and their website's great, too. I mean, if you just go on Sheets Giggles.com, their website's just super fun, and their is very conversational. It's very organic conversation and how they're just targeting.

Obviously, it's kind of the millennial demographic a little bit, but also a little older. And it's beautiful sheets, you know, eucalyptus, all for the environment. It's just really, really cool stuff. but our episode that will come out on Tuesday is with a guy Noah Sims. And Noah Sims is, we've talked a little bit about him, I think, on last week's news episode, just kind of touched on it. But he is a chef. He's a professional chef, but he doesn't really like to consider himself a chef.

He is kind of like a man of all trades. But he has a lot of really cool stories. And he actually has just gone to Houston to help with a lot of. lot of the efforts that are going on obviously with that random winter storm that Texas got that's never had something like that happened before but now he's going there and he's you know servicing and cooking for a lot of people and doing all that kind of stuff really really good guy really wholesome guy and uh it's going to be a great episode so I'm looking forward to releasing that one to you guys mountain man sims becoming one of my favorite people on the planet uh Noah is just

dynamic character and guy just really one of the most like you meet people sometimes that just kind of create an impact on you and he's just one of those guys you know like just his how genuine he is how really is and how different he is you know like all in one packet sometimes you meet people that are different but you're kind of like they've got a sheen on them of sorts and with Noah it's just raw and cool and just super

smart you know like he's uh like old jor or georgia boy but he's far from simple and uh and so really enjoy getting to know him following what he's doing and the way he gives back and just how big his heart is so uh we're excited to to stay close with noa and hope you enjoy i mean he he gives some really great background for like the realities of reality tv um and just master chef and all yeah did we mention he was in top four finalist on MasterShel. Top four. Kind of forgot to mention that part.

Just a little, just a little fact. Just minor detail. Minor detail. Minor detail. Hell of a good cook, an even better person and one of my favorite people right now. So definitely check out that episode and follow Mountain Man Sims on Instagram. You'll thank me for it later. Well, speaking of food, we've been doing this now the last couple weeks.

And I cheated. So I already gave him the setting of the meal for this. week's wine. This was like near to my heart. Oh, yeah. Well, I was thinking, I was like, you know, what's like a holiday or something that's coming up? And, you know, for any of us Irish people out there, you know, St. Patrick's Day's

coming up, you might be kind of thinking and prepping ahead, you know, the 10 days, you know, you're looking ahead, like, oh, what am I going to do, whatever? Ryan's got a wine for you. If you're making meat and potatoes, and especially with the skin, remember on the potatoes, you season the skin all nice and you bake it together. Anyway, let's get this all nice. What kind of wine? What kind of wine are we doing with some nice steak and some baked potato?

Well, this is actually well-time. Number one, you don't need a special occasion for meat and potato at the Alford house. This is like my wife knows this, Nicole. Like I, you know, I'll come home like twice a week. I'll text her and be like, I'm picking up steaks or maybe not twice a week, but at least once a week. I'm having steaks tonight. So like I'll pick it up and I'm bringing home steaks and something. You know, like, yeah, I'm a, I'm a very simple eater.

It's called meat and, you know, like something small on top of it. You know, like green beans. Green beans in a steak, okay. One side in a steak. So this is kind of every day for me. And it actually coincides. I'm doing a really nice wine dinner tonight with my dear friends, Carson and Darlene. I can say this now.

It's a surprise party for Carson, who is a good friend. And they are fellow wine drinkers. We drank a lot of wine at the lake together. We spend a lot of time with them at the lake at our dock. And so I'm going to a really cool wine dinner tonight here locally in Greenville at Sobies. If you've ever been to Sobies, they have a really like secret wine basement area, wine cellar. Nice. So shameless plug there for Sobies.

But Carl's a good friend, Carl Sobsensky, owner-operator of Sobies. There you go. Today's podcast brought to you by Sobies of Greenville. Who is it going to be this week? I was waiting for it. But in all seriousness. So steak and potatoes, rib-eye. I'm going to an old favorite.

I drank this wine probably for the first time. It's probably been 15, 17 years ago. Oh, well. It's called Hall Cabernet. It is what, you know, it was kind of like my first wine where I was like everything. It's a cabernet, obviously. And I'm a cat, you know, it's like cab and, you know, the 80-20 rules. Like, it's Cabernet 80% of the time.

20% everything else kind of falls. Any other wine falls in that 20%. Right. But Hall Cabernet is like quintessential like Napa cab. Like it's robust but has a Napa fruit profile that very few, you know, other regions have, which is what Napa's known for. Big. It's bold, but it's not like, sometimes, you know,

especially just everyday wine drinkers, you drink a red wine that just like saps all the energy out of your mouth because it's just so dry. Like it might be tasty, but you can't really appreciate it. You need a glass of water beside you. And like, you know, an IV station next to you. Pedialite. Oh, yeah, shot of pediolite and this glass of a hall cavity. Not like that.

It's robust. Pedialite, yeah. In the vein or in the arm. But in all serious Like all cabernet is like quintessential Napa cab It's probably around 35 bucks for a bottle You can find it a little less than that

If you find it on sale somewhere But it's it drinks like A $100 bottle of Napa Cabernet Like it's big It's bold but it doesn't just wear you out With the tannins The tannins are there But with a big bold steak

You want a little bit of that dryness and that it just they just pair really well together and it's got you know describing the the fruit the fruit profile would be probably beyond my taste I don't know if it's the blue fruits or the red fruits but it's it's got a fruit profile running through the middle but it's got a little more heft to it than some of your everyday like table wines or you know like your standard $10 bottle at the grocery store this would be a bottle when you taste it, you would feel like you got your money's worth.

Even at $35, which I know is not like an everyday, for most people, wine bottle. Yeah. But I think you would drink it and go, okay, this tastes like it should be, it tastes better and more than my standard ones. Okay. And I have an honorable mention. So Hall Cabernet where you can find. Honorable mention is Pine Ridge Cabernet.

P.R.V. Pine Ridge Vineyards. This one's another one I've been drinking forever I've got to mention them because it's another favorite I was coming down when you mentioned steak and potatoes It was like those two in my mind Like back and forth But it halls

Some yeah they're probably about the same amount As far as finding though They're both readily available Pretty mass produced But Pioneers Vinnard Similar profile Like if you drank them with your The average person had a cloth around their head

Or something like that You may not even Not because there's definitely new wants difference, but if you don't drink a ton of like this type of cab every day, you might not notice very similar profiles. Beth definitely have that tannin structure that allows it for aging too. Both of these

wines can be aged for 10 plus. So you can spend $35 and you might not drink it tonight, but if it sits on the shelf for five years, you want to save it, you can do that as well. They're both similar in price. Pineries might be a touch more expensive, but they're real similar. Very good, very good with any steak

and definitely with seasoned potatoes. So there you go. Paul Cabernet, Pine Ridge Vineyards, Cabernet. Those are your wine. Suggestions for the week. You guys got it, man. I hope you took notes because now I'm just like, I'm just like, cravings and steak. We're going to start doing this in the afternoon.

We do these type of kind of mid-morning. I think we're going to do it like four o'clock because I need to like, as I'm talking. Oh, can you make steak and we'll have wine and we'll talk about the wine ball? I'm like. Not and like questioning your ability. I'm saying like, can we do it on the radcast? because now I'm like, I'm like craving steak. Like I'm just like, oh, I could totally.

Yes. So anyway, well, here's Riley with the news. Here is the Radcast News. Okay, guys, so we have some fun topics for you today. I feel like normally we get like kind of a little corporatey, but we're trying to keep it like super fun to and relevant to pop culture and things that are obviously relevant. We always hit that news topics.

But Bob Russ, who Ryan was shocked that I even know who Bob Russ. was but I was like do you remember you know who this is this is like for my childhood or even maybe you're older than that this is this is why I love the internet so Bob Ross has made a huge comeback if you want to call it a comeback or whatever because at least everyone in my generation it's like oh Bob Ross like I'm going to be him for Halloween or whatever but anyway Bob Ross is doing a deep fake video and it'll come out March 6 tomorrow and it's with mountain dew but he's going to be painting the scenic mountain dew view painting.

Yes, and it's obviously not Bob Ross because Bob Ross is deceased. As I believe. Yes, yes, but that's the deep fake. The deep fake. They actually... I should have said that prior. Yes, yes. The rest and priest, the true Bob Ross, but now his deep fake has come back.

So they actually, and they, Mountain Dew worked with his studio and got a guy that was like, I think, truly licensed or taught in the same style. of Bob Ross or whatever. And I guess they put some, you know, made him generally look like them, but then they're using the CGI and all the stuff they do for deep fakes, made them look exactly like them. And they're going to be doing and releasing this deep fake that looks like him. And he's drawing a mountain dew-esque scenery, as you can imagine, in the mountains.

And, you know, this is one of those, it's, you know, one I was like, okay, I guess I've seen more Bob Ross, you know, in commercials and different things. So I could see where maybe he's got that more broad appeal than I realize there's probably like super fans all over the place listening going, Bob Ross, oh. You know. Yeah, another episode. I know, but I do.

He's so, so, I just remember just feeling like, I feel like I could take a nap, you know, when he would talk and he's drawing and, you know, doing stuff and telling you. What is it that he says? There's no mistakes, just happy accidents. I'd never heard. I don't think I even remember that. I love that, though. I have a lot of happy accidents.

Just happy accidents. I guess what my parents said when I came out. He's not a mistake. He's a happy accident. Oh, that's funny. No, I'm going to write that one on our white board of quotes. Nash was a happy accident, actually. Poor Nashy is going to be listening.

Yeah, when he's listening to listen, 2035, he's going to be like, gee, thanks, dad. I know, exactly. But it's, no, but it was a happy accident. It was an accident. but it was happy. Yeah. We're happy. We love them.

We're not throwing them back. But, hey, I like this. It's cool. It's another one of those. If you can, you can. You've got the money. You know, like some of these brand plays lately, I'm like, you know, the budgets are empty and the ideas are limitless and they're going for it.

But it's cool. Look, the deep faith thing is actually the interesting part of this for me because it's going to be, it's going to be both an opportunity for fun things. this but I think you're gonna see some abuses of this because it's gotten you know video so proliferated excuse me the people are watching so much content they're not gonna know when something's real when it's not and hit the nail on the head for me because I have a problem with videos or things like that that aren't necessarily completely accurate I mean yes you're gonna have things that aren't necessarily

fully accurate but terms of something like a Bob Ross video, okay? Like let's say, even going back to the point, you know, I should have made earlier that this is, you know, deep fake video, but in the sense of, you know, if people didn't even realize he is deceased or, for example, you know, something to that effect. I mean, there can be some things here that I don't know if there needs to be disclaimers or something to that effect because I do think it can really change how you're processing what the video showing you if it's not fully accurate. I mean, yes, there's

a point of doing it to a sarcastic point kind of a little bit of an onion, kind of view, whatever, doing things for, you know, irony, whatever. But at what point, you know... I think it's a real problem because I think, you know, I mean, to be

dramatic, I guess we'll be dramatic here on the radcast. We can do that. But World Wars could get started over this kind of stuff. Like, yeah, a video of Biden like if someone, a deep fake of Biden, like, you know, telling Vladimir Putin that, you know, saying something.

100%. And like that getting out and it not getting curtailed fast enough. Like, obviously you'd like to think at the government level it's not going to happen, but some of these things are getting so real. But you're going to see, I mean, as fast as news get spread with Twitter and everything else, before it can get validated, there's like no more journalistic integrity anymore. Everybody wants to break the story first. Yep.

How many times of the next 10 years are we going to see stories and things happen that go, no, it was actually a deep fake. You know, you know it's coming. Oh, it's coming for sure. I saw one with Keanu Reeves, like this, like robbing a convenience store. And I'm telling you, it looked like Keanu Reeves. Yeah. And it was like, if I, you could see just a tad once you knew it wasn't real.

You could see a little bit of some jaded, like pixel-ed stuff. But like, it's getting a little scary. I mean, and I don't know how you're going to, I don't know, police all of it. I mean, you hit the nail on the head again. I mean, that's the thing. I mean, like, because I think that's another reason why there's a lot of question around big tech. I mean, yes, there's always been that kind of question, but even things more so like this. And we're even going to get to another topic in a little bit that I think it's going to have some feeling into the same, into the same category.

But we'll get to that in a second. I think it's smart. I mean, it's a topic. Obviously, Bob Ross has more universal appeal than I really. But, and deep fakes are kind of the talk. So it's, it's interesting for Mountain Dew to kind of leverage all of that. Absolutely. Borrowed interest.

Right. And I get it in the sense of a meme. It feels meamy. It feels, you know, it feels TikToky. Like, it's, it's all very relevant. Yeah. But not everyone is going to have this mindset when they're making something in deep fake. Yeah, I know.

You know. That kind of scares me. But other than that, I like the idea. But we'll see where it goes. Yeah, yeah. I mean, more Mountain Dews will we sell. I don't know. No, but.

Exactly. Well, I'm thirsty. Can I get a good at one? Yeah, exactly. Yeah. Our next topic, this is super fun again, and this is still kind of in that techy realm. So Snapchat and IKEA are kind of teaming up, and they're creating this augmented reality of this escape room. And basically, the user is decluttering the room with IKEA products.

And so basically, I guess you can't get out of the room until you, you know, clean the room using IKEA products. I would never get out, as my wife would say. I can serve myself pretty neat for a man. Like when I lived alone, like I definitely had, I think one of the cleaner places. But, you know,

it was one closet door away from like, you know, my apartment would look wonderful. But if you opened a closet door, everything falls on top of you. It's like that episode in Friends. You know how Monica was always like the neat freak? And then everyone was like they couldn't go in that one closet.

and then one day Chandler like breaks into the closet and then they realize she's been hoarding all this stuff forever yeah yeah i was i'm i think it's in the offered blood like my and maybe the melting blood my mom's a melton naturally but my mom she's not a slam it she's a uber neat freak but my sister and i were never afraid uh you know jam some stuff up in a in a closet you know why your purpose so nice just don't open that door of yeah exactly you might get hurt Yeah, exactly, exactly. But anyway, I digress. But I like this play.

You know, I like IKEA, so maybe that's why I like it. But it's cool using the AR. I'm still on the fence with like, I know it's coming and I know it's getting better. And I know that like the gaming and all those things are coming. And I'm super fascinated by it. I just haven't seen a ton of like well executed AR. examples from brands and stuff. It's like it always comes off a little gimmicky.

Maybe not as gimmicky as Coke being delivered by a drone. But... You are hating on Coke. But I do think it's, you know, we'll see. I mean, Snapchat's invested a lot in AR and this technology. And I am bullish on Snapchat this year because I do think they are going to make a rebound of sorts, if you call it that. Not that they went anywhere I don't know they went any there

But I think they might be turning the corner here And so The You know It's fun It's cool It's good blur and play I love IKEA

So you know And I wish there was one in Greenville But I know But there's one The one in Charlotte's not too bad It's like an hour Just an hour drive

But I will say I will say I was looking at this And I was like I just pray They do not make you build a furniture Before you start cleaning up the room Oh God

Like, can you imagine like... That would be a complete brand killer. I'd get into the room. Could be a complete spoof on that. That would, yeah. Oh, we got this wonderful cabinet from IKEA. Put together first, then clean the room. Seven hours later, I put together a four-legged table.

Seriously. Yeah, with three screws missing. No, I'm just kidding. I think there's like services. Josh is actually really good at putting together for a ringer. So whenever we get something in the office, I'm like, Josh, I need you, man. I need you bad.

We bought this Golden Tea game and Josh put it together. Like, poor guy, I bought. I'm like, Josh, I need some help. And I was like, I was helping him for like five minutes. And I got busy doing something or got out of the call. And we time lasts the whole thing, actually. I didn't get that timelines out. That's funny.

That might be a good TikTok video. No, that would be a good one. We timelapsed the entire Golden Tea machine being put together. But anyway, we're a detour central here today on the news. Hey, it's okay. It's on coverage. It's our racetrack as radicals we want to be. Exactly, exactly.

To continue the conversation, though, this is more of like our kind of opinion, kind of catching up on what's going on with Bitcoin. So Bitcoin is, you know, if you haven't heard of Bitcoin, then welcome from Out from Under the Rock. This is, it's been something that's been around for a long time,

but it's something that more people are pegging it to be a global currency. So opinion on that first, and then we'll kind of break down another. part of it. I am not smart enough to know like the future of currency, but it's too big to ignore now. I do have a good story. We're going to take another detour here, but it is about Bitcoin. So, you know, I'm into fitness and exercise and, you know, I've told the story a bunch of times. I feel like it's one of those that, like, just because I forget certain ports that maybe I'm changing it, but the core of this story is both true and a reality that I kind of sob over.

Anyway, I probably bought my first bitcoins probably seven-ish, eight years ago. Okay. It was probably a year or two when they're into it. And as I recall, I don't remember the exact value, but it was definitely less than like $300 of Bitcoin. It was like either $100 Bitcoin or something in that, something in the hundreds or even less than that. And I bought like 10 Bitcoins because there was a supplement that wasn't illegal, by the way. it was just made in like Australia or something like that and at the time, I guess they were trying to be trendy

and this is when Bitcoin first came out and it got a little popular with like website purchases. So I had to buy Bitcoin to buy it. Some kind of super duper protein or something. But bought it and I had three bitcoins that were left over. And I just left them in the coin base or something like that that I bought them through.

I totally forgot about them. Like, I totally forgot. Fast forward to a lot a year and a half ago, maybe two years ago now. Whenever Bitcoin hit like $17,000, I was watching and I saw an article and I was like, I remember buying it the one time, but I did not recall having the Bitcoin. But I looked up my credentials for the Coinbase. And sure enough, I had three Bitcoins sitting in there. Yeah.

And so, and it was worth, you know, like $15,000. dollars a coin. And so... You were like, okay. I was like, I have no idea where this is going, but I ended up selling them and I made like 30 grand. Like, I think it was the total after all the fees and whatever they were worth at the moment. I sold them.

And it ended up going back down to like four grand like two weeks later. So I thought I was the smartest person ever. And sure enough now they're 50 grand. Yeah, right. You're like, I'm like, holy shit. I should have hold on to these. Like, what did I do? So, so close.

So anyway, true story. And completely random. But I, look, I'm not smart enough to know, like, what the currency of the future is going to be. Right. But there's just way too much. Look, Elon Musk, one of the smartest guys in the world, one of the richest guys in the world, bought $5 billion worth of Bitcoin.

That's all I need to know to know that this is legitimate. Yep. And it's going somewhere. It's going somewhere. And it's part of the future in some way, shape or form. Yes. And I do own now a different coin. So I'm hoping that, you know, there's some guys in our office, Callin and others.

They're always telling you about this stuff. They got me on the train. I bought like I don't know how many thousand dollars worth of like this one coin. I think it's lost like half its value, but I didn't buy it to like quick turn. I'm just going to like sit on it and hope that it turns into Bitcoin one day. Well, I will say this. So like this leads me into like my second question with this Bitcoin conversation. So companies that are considering like big companies,

I don't know that small businesses are at this stage yet. And it depends on your market, but I would doubt it. What about the companies that are debating using this as a form of purchase for potential trading cards, potential whatever your product is, or if you have a service, and I'm saying trading cards, this is kind of getting to our last topic of the day,

but just kind of looking into that realm, what does that do? What does that do in your opinion? Look, I get kind of maybe binary or a little different with this, but it's no different than PayPal. Like, there's a lot of different forms of payment now and I would still rest on the fact that you know wealthiest guy in the world

owns five billion dollars worth so it's got to have some real value to it if nothing else on his back right you know the value might just be purely on Leon on Must now but uh that's okay too yes but I would feel okay with it uh I feel like it's mainstream enough for accepting payments or making payments um it seems to be increasing in value so you know it might actually be smart because think about a company that started this three years ago if they were smart enough to accept payment in bitcoins two or three years ago and they were just sitting on that think about the value increase they've seen 5,000 x you know because again back to the story I told the small little three coins you know like and so I just think that uh you know riding that wave it has risks though

and you have to be in a position where you can tolerate that risk. And it has to be for the right brand. I don't know if this makes sense for General Electric, but does it make sense for a risk-tolerant brand that knows the potential here? But you know, so you have to weigh that for sure. But you probably have to go different than, you know, you get paid in a certain currency and you trade that out.

I mean, how long you sit on it becomes your risk. but that even though there's high fluctuations you know weekly it doesn't seem like every day it's losing 70% of its value you know like that potential is there right but if you're exchanging it you know within 24 48 hours it's about how the company wants to look at it if you're looking at as an investment yeah you know and they have to take someone in financial advisor to tell like you know how they do that from a tax perspective like you take in you take in you take in a 50 bitcoins, you know, and someone just bought real estate with it, right? Like a million dollar piece of business, you know, real estate. It took 50 bitcoins, you know, like, well, if that certainly became worth $3 million, I don't know the taxifications of all that. It's obviously capital gains on some level. Right, right, right, yeah.

I don't know. Just conversation. I know. I think you've got to weigh the risk and the reward. And right now there's a lot of people getting rich off of it. I don't know that. Yeah, I know. I'm trying to invest, but I don't even know where to start.

But that's a conversation for it every day. And then our last topic for today, which I'm excited to get into because this is like so, so, so fascinating. And again, this just goes into a couple other things we even discussed today. But, you know, I like the, you know, what the hell is NFT? NFT. What is this? Yes. So this is like a digital ownership of art, media, music, things like that.

People are able to, my understanding is people. People are able to freelance create any kind of media or, you know, of some sort and then sell it through this program. But NFT is a non, I'm going to say the word wrong. Fun, fun, oh gosh. Non fungible. Whatever that word is. Non fungible token. Yeah, exactly.

And I've seen like five people pronounce a difference. So I don't think there's any shame in it. Non fungible, non fungible. I can admit I don't know how to pronounce it. Fungible or fungable. Someone message. Someone correct us. Yes.

I've seen it said both ways. I know, I know. I'm going to go with fungible, but I don't know. But anyway, yeah, but basically you're able to put out

the different kind of media. You know, if you're a graphic designer, you're able to create something. If you're a musician, you're able to sell music on there, and people can purchase it, but they can take complete ownership of it

through NFT. Yes. And it all uses blockchain technology and the urethium network of Bitcoin or of a NFT. You know, like all this stuff is, I think all Bitcoin is considered an NFT of sorts. But I'm going to stay out of the technology realm for how this stuff happens and mining and all that stuff and stick purely to the notion of digital art. Because I was talking with Riley beforehand, you know, when this.

this first started happening and you saw this, you know, it didn't make a ton of sense to me. But I watched my kids who are growing up digital natives. I was fortunate enough. I came up analog, but the digital world's happened around my career and I've embraced it where others, like some people, I'm 43, some people my age have fought it on some level. I have embraced it since, you know, my late teens when it started to kind of head that direction. So I think I've been able I can relate to the older people but also relate to the younger. I think it's helped me in my career actually. But all that to say, my kids are digitally native.

Everything's digital. There's no analog in their life. It's all digital. And they value, they put a higher value sometimes on digital experience more so than physical. and so it took me a while to kind of get my head around that because even though I consider myself digitally savvy, digitally taught, digitally embracing, I still valued more physical things,

whether that's a baseball card or a piece of art on my wall or going to the beach. Where my kids, though, and if any of your kids, you know they play Roblox, which is one of many games, where you buy shirts and you buy guns and you buy the ability to be this guy or that guy and no different than whatever the fighter game is

and I'm forgetting that was huge. It's taking a back seat because Apple banned it on their platform and my kids will kill me for not remembering the name of it. It will come back to me. Fortnite, sorry. But by skins and all those kind of things. Yeah, yeah. They will spend as much money as I would let them on that.

They, it is their identity. being able to walk around with this guy with two big fists and like a parrot on his shoulder like they do like they they they assign real worth to that and it means more to them than I can relate to and so thus something like this with digital art the fact that people can assign that value to you it no longer surprises me and using blockchain and the security that you have to make that a one and non-repeatable As long as you have that. That I don't understand every bit of the technology for how they don't allow like fakes, you know, of those things. But I guess if you you literally own the zeros and the ones, the software, you know, you own the code. Yep. I can see that that has value now through the lens of my children and obviously someone that spent $6 million on which I did watch the piece of And it was it was breathtaking in a way.

It was really interesting. It was like people walking by. There's this bird that comes and flies on top of the rock. There was something really interesting about it. And I don't know. It was almost different, you know, no different than walking in and seeing Mona Lisa for the first time. Like I watched it and I was like,

I kind of stared at it for like five minutes. I like, and I was like, I don't know if it's worth $6 million, not to me. Yeah. Maybe if I was a billionaire and your value, your value assignment gets a little thrown off.

But it was really fascinating. I think the fascination with digital is that it's not going to go anywhere. Yeah. Like it's not, it's, it's going to be there and where you go, it will go with you. And for the most part, as long as you have something to access to you. Well, exactly, exactly. But like, think about it. Think about this way.

You know, like the thing of like, you know, if, you know, stupid movie, it's chick flick, this making me think of this but it's like this girl was like I'm gonna see if you know point is if you pull the fire alarm and you know you have 30 seconds to grab the things that are most important to you in your life you know what are you gonna grab or whatever yeah but in this digital space you know someone pulls the fire alarm once you have your phone like pretty much fine you know all your stuff is is there I mean my thing is like if my wallet got stolen or if my apartment burnt down or something like that I'm gonna be fine

because I have, you know, Lord willing, I had my laptop with me and my phone with me, which they're pretty much with me 24-7. But, you know, once I have that, like, because everything has such a value on how it's placed digitally in the digital real estate, so to speak, of your information and that ownership of it, I feel like that makes it that much more fascinating of that foreverness. Yes. And the accessibility. It's been proven that I don't know what the age bracket, well,

I don't know if it's like 15 to 25 year olds. They put more value on their phone than they do a car. Oh, yeah. And so like, and that's a different change. I put a lot of value on my phone too, but I don't know that I've kind of gotten quite to where I do. But look, I do think that this notion of digital art and the value that people are assigning to it,

the digital versus the physical, has implications that we don't even quite understand yet. or I would challenge, I think, and I'm going to be, I'm challenging myself because I was like analyzing this. I was like, this has business implications no matter what you do. Yes. That need to be thought through. Yes. And I don't pretend to have everyone sitting here on this episode, but you need to be thinking about what that means from your business with the value that this generation is being brought up and in the digital space and the digital value there are.

applying to things that may not seem tangible to you, but are very tangible to this generation. The upcoming generation, because, I mean, this upcoming generation is, you know, the same with every generation. They are going to eventually be in some fashion,

part of the progress that's happening in society and business and whatever it is. And what they're placing value on is going to have an effect and whatever they create as they adult, you know. And it's, Back to, you know, as much as I knocked a little bit of the gimmickiness of AR of what it's been so far. Yeah. It plays right into it.

Exactly. So you can't ignore it. It's going to be a major part of our reality, you know. And it's just, it's just not all figured out yet, but to bury your head around it is a mistake. Yeah. Yeah. We got a little deep. You know, yes, but think about like buried treasure.

Like buried treasure was always about physical things. Yes. We're going to, one day there's going to be like buried digital treasure. You're going to go to a website. In a way, that's what Bitcoin is. Like, you do this mining and stuff. But like, but in a way, like, you're going to go to some random website and be like, oh my gosh, I just found the website of such and such.

And I just found this. And like this is worth like millions. Embedding digital art. Exactly. Like you found it, the Easter egg. You know. Oh my gosh. We need to write a movie right now.

It's called the matrix. No, the matrix. That's funny. That's funny. Yeah. But yeah. Man, we got deep in this episode,

but I know. Hey, non-fungible tokens. Whatever the, however the, I just think about, could we not come up with a better name?

Like, I get to, you know what I think of when I hear it? Foot spray. I actually knew you were going, I don't know why I knew, but I didn't want to say it.

I've never, I've been blessed. I've never had to use it. I don't know if I've like antifungible on my bottom of my feet. I've never had to deal with that issue. So maybe it's easy for me to talk about because I haven't. That is funny. But it makes me think of that.

Who couldn't come up? Could we not just name it something cooler? You know, non-fungible gold tokens. I don't know. I don't know. Yeah. Tokens kind of sound cheap too because they might be, maybe think of like showbiz pizza.

You know, you put the, you know, the tokens in to play the games. But anyway. Yeah, I don't know. But here we are. There we are. Here we are. And Bitcoin and Snapchat and Bobrah. So we're at all the fun topics today.

There we are. We had a full news episode for you here on March 5th in 2021. Well, we'd like to thank everyone for listening. You know where to keep up with us. We hope you will watch our produced episode. Raleigh does a great job producing those. You can find those on YouTube. And the TV, IGT, IG.

I'm losing my acronyms. My mind is stuck in the NFT non-fungible token world. IGTV, YouTube, Facebook, anywhere and everywhere and always at the radcast.com, which the new site should be launching

within the next 30 days, I would say, and hope. Yeah, yeah, yeah, I'm going to put that out there. Yeah, I think it's within the next week, actually. Ooh, next week. Can't we just talk more about that.

But yeah, you know where to keep up with us? Theradcast.com at the dot rad. dot cast on Instagram and as always thanks so much Riley. Yep, thanks for you.

And we'll see you next time. See ya. Yo guys, what's up Ryan Alford here? Thanks so much for listening.

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