Right About Now - Legendary Business Advice - Weekly News update 1.15.21: Big Rebrands from this Week; NHL new Ad Placement; 50 Years of Uno; GM's Electric Vehicle Push; White Castle's Valentine's Day Special

Episode Date: January 15, 2021

Happy Friday and welcome to this week's news update!In this episode, host Ryan Alford and news co-host Reiley Clark, break discuss the following topics:The big rebrands this week: CIA, Burger King, etc.New ad placements for the NHL.50 years of Uno is cause for a celebration! Mattle, the makers of Uno, has something planned for this special milestone.GM's new logo is done to encourage the push of electric vehicles.White Castle's Valentine's Day special service.If you enjoyed this episode, share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It has to start somewhere. It has to start sometime. What better placed in here. What better time than now? You're listening to the latest radcast news update. Here's Ryan and Riley. Hey guys, what's up? Welcome to the latest edition of the Radcast News.

It is Friday, January 15th. And I'm joined as always by Ms. Riley Clark. Hello, thank you. Is it Mrs or Misses or Miss? Definitely miss. Yes. I'm not married. You're not in Mrs.

yet. Correct. That's right. I get them backwards though. I don't know why. I used to do that to an elementary school and I had this one teacher that would get so mad at me and she'd be like, I am not married. It's like, okay, like, come on. Whoops.

Get mad about it. Tell me how you really feel. Yeah, seriously. Like, come on, you know. How's a week? Yeah. It's been a good week. It's, um, I feel like we've been doing a lot just if I feel like everything's just been increasing just business wise, radcast wise.

life wise you know it's just like everything's just picking up and um but no it's been a good week the middle of jane halfway through january it's crazy to think about so like yeah it's like okay i felt like yesterday it was like planning for christmas i hate it though it's like goes by so fast christmas goes by new years and now we're like i hate it but then i'm kind of like getting into oh springs around the corner see yeah i know i kind of well it was funny because i had well my birthday was last week and i had a warm birthday for like the first time of my life and I was like oh my gosh like it's warm I'm just wearing a long sleep shirt and I'm fine I was like so excited about that honestly so you know I can't even imagine like just spring I'm just excited for the for the warm weather to come back and you

never know like we've had a I think a normal winter here it has not been colder than normal but it definitely has not been we can have some like sometimes like December and January we can be in like the 60s here and like It has not been that. It's been more standard, 50s, you know, lows in the 30s and night. We do have four seasons, which is sort of nice, you know, you get through four. But, yeah, it's been a good week. We've got lots of stuff happening with business, which is great.

I may have strongholded our guests yesterday into some additional business as well. We've got two episodes upcoming. We've got another episode with Mr. Austin, Power. I'm kidding. Not Austin Powers. Austin Hope. No, I'm excited about that one. I'm not even start calling him Austin Powers.

He should. He's the international wine man of mystery. But he did have a cool hat on yesterday. No, he really did. I liked his hat a lot. I noticed his ring. I liked his ring a lot, too. I was like looking at that.

He runs, you know, one of the fastest growing wineries in the world, the internationally known now and sold. So the Hope family wines. and he's on Tuesday's episode to be on the lookout for that. Austin and I are buddies and, you know, it certainly showed on the episode. And he really told us some additional perspective on business for them and during COVID and talked about the number seven in the world ranking that he just got a couple months ago on his own label, Cabernet, the Austin Hope Cabernet, 2018 edition.

So, you know, no big deal, number seven in the world. No. So, but, you know, wine's a passion of mine and I do have a collection and have been a,

I don't call myself a connoisseur, but a collector for about, you know, 15. You wouldn't call yourself a connoisseur? I don't know. I have a, you know, 500 bottle collection.

And that's what I'm saying. Like, I feel like that's like a lot. But I don't know if that makes me a connoisseur. It's like wine. That's true. I feel like when I say connoisseur, it's like,

you know, I have this elegant palette. And I know, you know, oh, it's a little bit of, pencil lens and uh shaving blueberry shavings right you know like i have i can taste stuff and i know if it's good or not i'm generally good about giving gifts i kind of know someone tells me their

profile i can give them some of their ideas so i guess it makes me more than the next person but right anyway it's passion mine and austin's become a good friend and so he's going to be on every six months to kind of give us the the latest in wine news with those uh that's awesome family wineries and And we may be doing a little bit of work on a new label he's got coming out. Oh, cool. Yeah. Awesome. That's awesome.

That's cool. And then, hey, and then two weeks, well, a little less than two weeks. Will Lamed, who is the founder and CEO of Whoop, which is a band. If you're watching the video, you can see this, which is a fitness tracking, performance tracking band that I wear. And, you know, they were valued. I mean, no big deal, billion dollar company. Right, exactly.

You said they're valued at, you know, again. Right. Just just small guests we're having here on the Radcast these days. Just billion dollar valuations, number seven wine in the world. You know, I don't know. No big deal. No big deal. We're blessed. We really are to be making the connections we are.

Will was awesome. 30-year-old CEO who's got it together. Harvard grad had a brilliant idea with another partner. They've built a technology company, a brand. And it's really fascinating. what they're doing with human performance and tracking and all those things and now a partnership with PGA. I can't wait for everyone to hear all about that

and really check out that episode. That will be on the 26. 26. Yeah. So that's coming out too. And the other thing I wanted to share too that we're doing, Agab that's normally on Wednesdays around 230-ish three is going to start being a clubhouse room.

So if you're on a clubhouse and you have not followed Ryan yet. Please follow Ryan because we're going to create these rooms for ad gab technical conversation because we would love to have more people just a part of the conversation adding in their insight and just obviously creating a nice practical conversation about advertising and marketing. And so yeah, if you're on clubhouse, we'll create an event that way you're aware of it. And, you know, it'll be a great thing for ad gab and obviously the radcast too and just clubhouse in general. and we'd love to just start talking to you guys on Clubhouse. Yeah, we want to stimulate that back and forth and that open dialogue and Q&A.

You know, we do this trying to bring topics that we think are most relevant to the advertising and marketing space and trying to give practical advice for businesses of all sizes. But I think this will open it up, especially with people that are already in the app. Correct. But it's growing. I see, I get these notifications every day. So they've obviously started to open it up. It's going to be more and more mainstream.

But yeah, check out the Clubhouse app and follow along and you'll see the ad gab. And I think, look, this is going to be some amount of the future component of Radcast. You know, it's a natural transition, not because we're leaving behind the forms that we do now and the podcasts, the platforms and all that. That's not going anywhere. But this will be another layer for us as we consider and look for ways to grow the brand and grow, just the opportunity to get that interaction. And so it's going to be another layer. And we really hope if you're on Clubhouse,

you give it a checkout. We will have eventually our own club specific there. Correct, yeah. But you know, you got to start with a channel or a room. You never know who's going to be in the room. Exactly. And so I'm excited about that. And, you know, things are busy around the agency.

We've added several new clients and getting that rolling, it's going to be a good year. Ignoring the shit show that's happening around us. I feel like there's like, you know, like a bomb going off over there. We're just ignoring that while this happens. But, you know, I'm okay with living in my own bubble of like positivity. Right, right, right, right. We create our own destiny or whatever it is.

We create our own bubbles sometimes too. It is not all that bad. Yeah. Right. But no. So I'm excited about things. Any other big announcement? I don't think so.

I think that's it for the most part. Apart from that, it's just kind of normal radcast stuff that's happening, radical stuff that's happening. I feel like there's a lot of things in the process or in the making of becoming news, but for us, but not necessarily yet. New merchandise is further along

and going to at least initially be on Ryanofford.com. So we'll, share that. So if you're in the ad marketing game, there'll be some fun stuff. You might get a kick out of it. I think you will. Yeah. And we may be doing some giveaways. For sure. For sure. So be on the lookout for that. And yeah, so I'm excited about that. But here's Riley with the news. Here is the Radcast News. Okay, guys. So first up today, I think it's critically important to address some of the big rebranding that's been happening around a couple of the brands. one of them is a brand Burger King

Burger King rebranded but the other one is the CIA and I just and you know it's like do you consider the CIA a brand you know like I think in this case yes because if you look I'll bring up the CIA first but if you look at you know the CIA's new stuff

it honestly looks like like the Hunger Games met Silicon Valley techies and it's just a funny I think it's fun but what was really interesting to me were the memes that came out of the rebranding. Because some of the memes were just like daring apart the way they looked. Like one of them was CIA rebranding is the new festival in Berlin.

It's like just fun things like that. But, you know, that was just one of the things that had come up and in news. And I felt like it was, you know, worth bringing up in here too. And Burger King obviously rebranded as well. Well, Burger King went back to the or back to the future. Back to the past, whatever you want to say. They just went back to the logo. They probably should have never changed.

They wouldn't really ever liked the modernization of their logo for the most part. At least I say no one. I mean, I don't know how much consumers like weighing on this, but us add types and creative types and all of those never did. It's more of the traditional. They removed that little swoosh and some of the gradient of the color on it. So it's just kind of that classic burger look. Right.

And so it looks cool. and I think it definitely has a retro feel to it, simpler feel. Definitely will play well this on mobile and digital. It's a simpler logo. You get into trouble sometimes with these funky logos with mobile and other things for how it looks. You think it looks great because you're looking at it on a huge screen and on a huge website or on a billboard. But then you get into mobile application, the simpler the better a lot of times for these logos. But it's cool.

The CIA is interesting. I mean, it's like, I guess, look, I believe it a brand for anything, you know, but. And so they certainly have a brand, but it did feel almost like an ad agency website. I know, I know. You know, like a consumer research firm, you know, like, it's like, okay. That's so true. It's cool. It's nice looking for our logo, I should say.

But I don't know. Like, what are we doing here? Where do we need to spend dollars right now? Yeah, good question. I want to know how much they spent Who did it I don't know if the agency Probably has to sign some

Agreement Non-n disclosure Agreement or something I don't know if they were trying to pull in more You don't really want to screw with the government Oh gosh no But I don't know if they were trying to pull more of like the Millennial techies that are coming up

And trying to get them to apply more to be in the agency I don't know if that was kind of the mindset But anyway it's there It did used to be cool Like to be an FBI agent or CIA Like, you despire to that. I just don't know if that exists anymore. I mean, some of this is like the overall universal mistrust that's happening, the environment.

Right. And then some of it, I think, it's just, I don't know, people want to be TikTok stars or whatever. You know, YouTube stars. Yeah. Not so much. The James Bond dream is dying, I think. They're trying so hard. Come back into the government game, right?

It's like, but. I like the retro burger. Burger King logo. Oh, I like that so much better, too. Hey, I'm digging, I'm, I'm picking up what Burger King's throwing down lately. Yeah. Between the value mill, which is great. Oh, that's so funny.

We really have been talking about Burger King a lot recently. They have. They're hitting the radar. Yeah, they must be doing something right. I guess so. Yeah. I mean, we're covering them. Yeah, they're having it their way.

Yeah, exactly. And that's McDonald's tagline. I'm sure their sales are, they're always like, traditionally, in distant second to McDonald's. But I wonder if they're closing the gap at all. I haven't seen some of the latest sales data for QSR or fast food. So, you know, it'd be hard to say. But I do like what they're doing from marketing perspective.

Right, right. The other thing that's happening, that's interesting, branding is NHL is their advertisements are not necessarily on the boards anymore. Like, you know, obviously the boards of a hockey, you know, the rink or whatever. now they're kind of more on the helmets and more on the jerseys. And it's interesting because a lot of people in the U.S. are not really liking that. They're thinking it's kind of more of this European kind of feel. I feel like some people might like that European jersey feel. That feels incredibly branded. But, you know, helmets are having whoever, whatever division region is

sponsoring the team now is like going to be on their helmets or it's on their jersey or whatever. and it's interesting. I don't really know what it's doing for the NHL, apart from the logos always being seen on camera at some point. It's all money. I mean, for them, money play. With COVID and everything else, every one of these leagues has taken a hurting on some level,

the NHL more than others, you know, major league baseball. All these, they're making up revenue. And whether or not this will stick around, I don't know. I don't have a problem with it per se. It's definitely going to like junk up the screen on some level. And I know the traditionalists hate it.

But look, it's a free country. We live in a capitalistic country and naming rights or for sale for anything. And so, you know, it's a way for them to recoup lost revenue. Right. And that's the only reason they're doing it. I don't, I guarantee you they kicked and screamed their way to making the decision, but they need to make up the revenue. Right.

And so they're doing it the best way they know how. which is, you know, selling the asset they have, which is their brand and which is, you know, what's on air. It's no different than the golfers. I mean, how many golfers? I mean, the logos do you see within the screen on the golfer? Right.

You've got one on their golf shirt, one on their golf glove, two on the hat. You know, like, and it's not like overkill, but look, it's a walking billboard. And so these players' jerseys are the same thing. You know, they're on screen, you know, the entire game. And the biggest players are going to have it and be seen and things like that. So, you know, I, you know, I, I get both sides of it, but I don't have a problem with it, and it makes sense, especially when trying to recoup the revenue.

Absolutely. No, yeah, I get that from that same point. And opening nights, what, Monday? Yeah, it's sometime soon. Yeah, like next week. Yeah, yeah. So I guess that's going to be big. And I know everyone is excited for that,

especially if you're a hockey fan, so that's always. Hockey kids are fun, though, really. I only like going. I was going to say that exact thing. I'm not, you know, I grew up in the South. I lived in New York, but the Rangers always sucked, at least when I was there. And so, like,

You know, like I went to Rangers game was blast, but it's fun to go to the games, but I don't have enough interest, like, historically, you know, it's not like a family thing. I think that's, you know, you get all of those traditions passed down. And growing up in South Carolina, hockey just wasn't one of them. And the Greenville Drive doesn't count. Yeah, right, right, right, right. Or not drive, excuse me, that's the baseball team. The Swamp Rabbits, excuse me, Greenville Swamp Rabbits, which is kind of a terrible name in that itself. Yeah.

No, I mean, that's the thing. Like, hockey games are fun, but it was never, it was never something that I was like, it wasn't like, to your point, it wasn't like a family thing and, you know, the interest like was gone. But like, they're fun to watch. So, you know, I'm sure it's awesome for people that, you know, it's opening nights coming up. So get your popcorn and your beers and get ready for it. Enjoy your skating billboards. Exactly.

Exactly. The players jerseys are. Exactly. Yeah. Have fun with that. No, the other thing that's happening in news, which I think this is. is fun. This is so like childhood, like whatever, Uno is celebrating their 50 years and they're creating new designs for it and they're creating a tournament that's happening for just like revamping

of the game. I'm not entirely sure how this is playing with like COVID regulations right now, but I think it'll be fun. And I mean, that's awesome. It's crazy that it's like 50 years. I guess that's, you know, for some people are probably like, oh my gosh, 50 years, you know, but. Yeah, well, I've been playing a long time. My kids do play. We play it like on, definitely on beach trips and things like that. Yeah, yeah, yeah. And I grew up playing it with my grandmothers, both of them. So I have fond memories of this. Scipo was actually another one that I played with one grandmother anyway. Yeah. But definitely grew up nostalgic for me playing Uno. And, you know, they have like a retro look to them. I almost thought 70s-ish. Yeah, 100%. Uh, groovy looking. And so it's cool. And I think,

think look they've got mobile apps and different things like that i'm wondering if maybe some of that with covid going on will be mobile driven the contest and things like that probably um or i'm sure they've probably like figured out some way to virtually play maybe the only way is is through the app uh but uh yeah it's cool and i look this is all about it's an older game how do you stir up interest so that today's youngest generation doesn't forget about it or doesn't get exposed to it. And so that's the challenge with all of these legacy brands with staying relevant in today's environment.

And I would advise them to have a influencer on TikTok if they would selling this. Right, no, it's a really good point. So we'll see if they do. Yeah, I'll scroll TikTok later. You can have fun of that. I think of all the colors and all the stuff. I can just think of like some random dance or something, you know.

Yeah. The Uno dance. Yeah, maybe we should do that. The You know dance right here. You don't want to see me dance. Why not? Because it's just so good. Yeah, everyone's going to be in competition now.

That's funny. Yeah, think of what they have, the four, what are the things you skip over someone? You could play like, we could create different games with the Unocards. Reverse. You do the reverse. You do the skip. Right. You do the, hmm.

Just free ideas everywhere. Free ideas. This is a, yeah, exactly. Some better than others. Yeah, exactly. Exactly. the other part of our news today is GM is pushing electric vehicles very hard and I know this is we talked about this a little bit in either last week's news or the week before that just because of another company that was really pushing out just the electric vehicle idea and the design and concepts Kia. Kia was pushing that but I like this because obviously Asia is growing vastly with

just automobile industry and um i you know america has always been pretty good about that but i feel like now they're trying to catch back up in a way and so i'm glad this electric vehicle push is happening um again gm is kind of doing this with a refresh of their logo a little bit just to encourage more electric vehicle use and honestly electric vehicles are awesome i mean like you're saving the environment and saving your gas money and you know it's like crazy it's like i don't it's just i love electric Well, I like them too. It's not especially the range is getting better. I didn't like it when you had to plug it in every other day.

Right. But like not every other day, but like every other hour. Right. They've gotten much better on that. And look, this is the future. You know, I can tell you an industry as old as the automobile industry, when you see GM and Ford getting after electric, you know it's coming. Because look, the cost that's involved with changing all of their factories over from gas cars to electric cars is immense.

They've been fighting this for a long. time but finally the battery technology is getting there or already here and getting better and so now the logo on the other hand for me just back to the simplicity of the new burger king logo which makes sense for them but you know all the gradients and all this stuff is kind of ho-home for me it's a little i don't know i get what the look they were going for but again just because you can doesn't mean you always should you'll hear me say that uh And so it's a little me, meh, meh for me on the logo look. Right.

I understand that it looks dynamic or electric in a way with the gradients, but I don't know. It's a pass for me, bro. Right. Yeah, sometimes. Sometimes it shouldn't happen. It's a no for me, dog. Yeah, no, sometimes it shouldn't happen. But, you know, I like it.

I hope, I hope that this just continues across the board. and I hope more car companies start doing more of this. And I don't know. I'm just like, I'm just a, I love it. And they're also so quiet. I'm waiting for a commercial to really play on like the, if this hasn't already happened already, but I'm waiting for a commercial of like.

The lack of noise pollution? Yes, but like think about it from like a scary movie perspective. Like you sneak away in the electric car. But it's like a cute little like commercial. I wonder if like the car wrecks and the accents will go up like, running over people because you don't hear it coming. Well, I'm not having... I mean, people are...

Look, we all get distracted. I don't know what the rates are. How many people die? You're walking out in front of cars. But, like, if you don't hear it coming. Yeah. Well, I'm not trying to be funny, but... And I'm not trying to be funny either, but like, it's like...

Well, I'm serious. Because I'm being serious, too. I mean, it kind of happens even sometime with my car because people don't hear it. And it's electric when you're, like, just kind of coasting. And there will be times I'm in the parking garage of my apartment and I'm behind. Someone's just walking in the... middle of the parking garage they have no idea I'm behind them and I'm kind of like I'm right here I don't know like how to handle this and then they eventually turn back and they're like oh my gosh I'm so

sorry and I'm like you didn't hear you like sneaking up on so you yeah exactly right up on their shin like or their back to your legs but yeah someone's going to come out have this song it's electric that's going to be like it's got to be like someone's campaign eventually it's good gogy boogie something no exactly yeah sorry just went there I just thought I was thinking I was like We're in the retro mindset. I know. That's what it is. Continue this.

Exactly. Exactly. Our other news and last bit of news for today is White Castle has their Valentine's Day campaign, which I think this is sweet. And speaking of which, kind of side note here, any small businesses now would be the time to start preparing for Valentine's campaign. Or if you haven't already started, get the juices flowing of what you want to put out for Valentine's Day is your campaign for whatever's going on. but again yeah white castle is doing a cool little like pick up little box here i'll i'll i'll put it in the in the episode here but it's a cool campaign are you a big white castle guy or like i'm not i mean i'm not like there's like i've we've talked about burger king enough but like you know it's we're

more like modes or those kind of places like a burrito or something like that burger king is snuck in here and there who's one really close to our loft right and but i'm not i've never been a white castle person like the little mini burgers and all that like never really hit my palate right right right you know i think it's like a love it or hate it type thing and i don't necessarily hate it as much as it just wasn't around that much i think we didn't have one even here i don't know that we have one any more here really in greenville are you wearing one i don't know there was one for a little while but i think it's been closed for a while but you know i know there's still hundreds of white castles nation why i like the idea it's cool i mean they're turning into like retro drive-ins and you know hey

sonics are you know doing the business and with covid and everything people not want to go indoors way to play off of it uh i like the packaging i like what they're doing uh i just don't know enough about uh that you know having dug into like it their market like are people going to do that for their valentines like would you be would you be cool if your boyfriend take your white castle for Valentine's Day. It's not that I wouldn't be. Time with him is what's important. Oh.

Oh, man. I gave the good answer. We have a lying radar here in the Radcast Studio and it just buzzed like straight up. Did it just go off? It just went off like the lying. Oh, no. No. No, but I'm being serious.

I mean, like, you know, at some point it's like, you know, there was a thing that I even saw on Twitter one time and it was like, would you consider a date to McDonald's a date? And I'm like, technically you can make anything a date. if you have fun with it. You know what I mean? And this is a cute little thing. And, you know, we're both kind of in this marketing, whatever space. Can we tell that you're dancing around this because this is a big fat now?

I'm not saying anything, you know. I know you're not like high maintenance, I don't get that from you. Like, not that you're not boozy, but I don't take you as being high maintenance. I don't think you are. I wouldn't think that you would. I would also take that I'm not. Yeah, I don't think that you are. So I don't mean this because you've got to be taken to like a $300 restaurant or something like that.

But at the same time, I don't know if White Castle's hitting the radar. No, I mean, I get it. But I like the idea. It's cute. Like, maybe for your, you know, we're getting to where there's, like, two holidays for every holiday. Maybe it's like, this is our road. This is just a fun little thing we go do. But I'm really taking you for the big steak on.

Right, right, right, right. No, that can be fun. You can play with it. That's a thing. Like, who says it isn't? Like, you could make this into something fun and then play Rummy while you're doing it. you know, I'm just kidding, I had to throw in the rummy, you know. Yeah.

But yeah, but, you know, I think that'll be fun. And, um, but I think that's a cool move on White Castle's part. And it looks cool. And again, it brings in this whole retro thing again. Like everyone's doing this retro kind of 70s kind of vibe right now. And it's clearly trending. So I guess, you know, there's a point where it's not going to be trending. But here we are.

Oh, well, there we are. Yeah. I guess that's the news for the week. Yeah, it is. There's only one other thing. I wanted to just, uh, reiterate one more in time. for our listeners. The upcoming episodes are Tuesdays,

as Austin Hope's episode. And again, this is all about his winery and the number seven wine in the world and different ways to get his wine and where to find him. And then the following week is going to be Will Ahmed, again, CEO and founder of Whoop and Super Cool app. And like, you all have to listen to this episode

when it comes out because he talks a lot about even some of the cases of it, picking up COVID cases and things like that is crazy. Really deep episodes. Technology is crazy. Each of their products, but they both have really great insight that I think are universal to business

and marketing and just overall, like getting ahead. So I think really great, rich episodes. Absolutely. And more to come. Yep. Well, thanks so much, Riley.

Yeah, thank you. We appreciate everyone, as always. You know where to find us at the radcast.com. You can follow us around. follow us around you can follow us around or in or on you know around I'm adding new agendas

I'm like hey it's kind of spinning around here all this 70s stuff you know like our record yeah but anyway the dot radd dot cast on Instagram and you can follow me at Ryan Alford as always and we'll see you next week see it.

Yo guys what's up Ryan Alford here thanks so much for listening really appreciate it but do us a favor if you've been enjoying Radcast, you need to share the word with a friend or anyone else. We'd really appreciate it. And go leave us a review at Apple or Spotify. Do us a solid. Tell more people, leave us some reviews.

And hey, here's the best news of all. If you want to work with me directly, you want to get your business kicking ass. And you want Radical or myself involved, you can text me directly at 864. 729-3680. Don't wait another minute. Let's get your business going. 864, 729, 3680. We'll see you next time.