Right About Now - Legendary Business Advice - Weekly News Update 1.22.21: Truly Seltzer's 'Try January', News about The Big Game, and More from this Week's Marketing Headlines

Episode Date: January 22, 2021

Happy Friday, and welcome to another Weekly News Update from The Radcast!In this episode, host Ryan Alford and co-host Reiley Clark, break down this weeks biggest marketing headlines:Netlfix Shuffle Play is coming soon!ATL Hawk's Jersey to honor MLK is blessed by the Pope.Truly Hard Seltzer target millennials with their 'Try January' campaign.Walmart aims to become THE delivery and pick-up service for retail and groceries.And more marketing and pop-culture news!If you enjoyed this episode, leave us a review on Apple Podcasts. We love to hear from you! | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast #radicalmarketingresults If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Here's Ryan and Riley. Hey guys, what's up? Welcome to the latest edition of the radcast. It's Friday. Happy Friday, everyone. Friday, January 22nd. What's up, Riley? Hey, nothing much, just really hanging out and working a lot on this beautiful episode.

We have planned for you today. We have so much information, honestly, in this episode. I'm excited for us to, uh, there's a lot of tidbits in the news and the marketing news. This is our late, our weekly Friday marketing news update. We try to capture, you know,

the headlines and the major brands and the, you know, tidbits here and there that we think are interesting based on what's happening in the marketing, advertising, digital space, the land with which we roam daily. Yeah,

exactly, exactly. So, uh, yeah, it's been a good week, though. We've had a good release on Tuesday. I hope you've checked out the Austin Hope episode, good tidbits there. Austin talking about the latest scores for their wine,

which is number seven in the world on wine enthusiasts. Right. And also just some really good insights, I think, about how they've been doing business in COVID and getting closer to customers and doing things. So really meaty episode and really enjoyed that, getting some good feedback. Yeah, no, it's been good.

And you were also in another podcast this week. And that episode, you know, we'll try to share it on our channels too. But that's coming out in a couple weeks. But that's exciting that, you know, that was happening this week too. How's the rest of your week been? It's been good. We've been busy with work. I mean, you know, we're always busy, I guess.

So I think that's what people naturally say. But like, we do mean it around here at the Radcast. When we're busy, we are busy. That is very true. there's always something going on we've got a few new clients in the door and working on that and new opportunities and so it's good it's uh just kind of one thing after the next and you know my wife um had a follow-up surgery this week and she's good but like dealing with family stuff and the boys we are two and one in our basketball league we had a first one

lost my point last week. A couple of our players were out, though. So we were a little short-handed, but, you know, boys basketball, fourth grade. Yeah, exactly. I think I take it way more serious than they do. I feel like that's standard, though. I feel like that's, like, normal anymore. You know, it's not about who wins or loses as long as you don't lose.

Right. And as long as it's not you, not losers. I'm out there, like, yelling at the refs last week. like, what am I doing? It's just like, you know, not in a bad way. I wasn't that dad or anything. I'm the coach, but I was definitely starting to get like, wait, you know, questioning calls. And I'm like, all right, just relax. Right, like, come on here. Yeah. No, I get that. I get that. I feel like we have a lot of just things that happen this week that is definitely just worth mentioning. As far as just kind of other

things that were going on, obviously Monday this week, we started out with Martin Luther King Jr. Day. and that brought in actually a couple points of our news topic today. And one of that is the Atlanta Hawks had a jersey specially made honoring MLK. And actually the Pope, like the Pope. Yeah, the Pope like blessed it. And I just think that's so cool that they, you know, are able to incorporate that, you know, as part of, you know, what they needed it to do. And anyway, it's super cool.

and that's just one thing that's happening. Did you see that? Did you see the news about that? I didn't until you brought it up. I checked out. It was pretty cool. Yeah, no, it's super cool. It's been a weird week from the intermixing of you have Martin Luther King Day on Monday.

You have, you know, a African-American, you know, vice president coming into office. You have the strangeness. that's been the political climate that we've had. It's been just an odd mixture of news, you know? And emotion. And emotional. It's felt the news is felt emotional. I think everybody's a little off, you know, from like just the, like, catching their breath.

All right, you know, we have a different president. No matter how you felt about it. They're in office. We've had, you know, these, you know, monumental days, you know, that. And then it's like you still have COVID. kind of over like so it's just it's just it's just I don't even want to call it negative it's just been a weird climate of a week with with all of those things kind of coming together absolutely but I did like that once I saw the the hawks thing it was cool oh super cool and I love

the integration and it was cool especially being right down the road in Atlanta oh yeah yeah did you um did you see or listen to the Amanda Gorman's poem um that she did at the inauguration because it was beautiful oh my it was beautiful poem And I was just, so busy. Like, you know, the inauguration was yesterday. Yeah. And, um, or two days ago, uh, the, uh, and it was just a busy. Like I watched like snippets up on the news, you know, like after it.

But I just didn't catch some of the more, I don't know, meat of it. It was just all the highlights. Right. Like short highlights, you know. No, totally. I totally get that. Um, yeah, no, but that was one thing that happened. Um, something else that had kind of taken place, um, whether it was this.

week or not, the SAT, which I think is interesting, I hated taking the standard eye testing when I was like trying to get into college, but the SAT is removing the essay portion and a couple subject portions, I'm pretty sure as well. But they're removing that because basically AP testing and other kinds of testing are becoming like the standard to see if you can handle college level anymore and it's not the SAT anymore and it's just like you know this SAT was so expensive and it was like all these extra steps and things and it really takes away from even just trying to write because you're so focused on making sure your formula is okay for the exam you're not even worried about the content anymore so like I'm personally glad they took it away but you know you know there's like if if we added sound

effects to this it'd be like the student sound of hallelujah no exactly exactly whatever You know, that's how kids are feeling. You know, now more essay part. Look, I remember how big a deal the SAT was and toiling over, like, I don't, I'm going to be honest. I've never really toiled over studying. I'm that kid that I could read something once, and I memorized it. Now, you could ask me two days later, and I probably don't remember half of it, but I was a good

memorizer. But I do remember how big of a deal all the preparation and all this stuff when you're getting ready for those, you know, the preparation exam. The go to how much stuff that goes into preparing for the SAT anymore. Yeah, it was like just to making sure you knew what you were doing before you even walked in the room. I know. How many number two pencils do I have? Are they all sharpened?

Yeah, exactly. But not having to write the essay, hey, God, they come up with that what, I don't want to age myself 25 years ago. No, right? No, honestly. At least three months ago for you, right? Ha ha. Yeah, it's hilarious. No, it was like seven years ago when I think about it.

it, which is like actually a long time ago. Like that's, it feels... Damn, you are getting old. Yeah, I know. I know. Gosh, you have one birthday and then they all just become the same thing. So, no, but that's happening. And so congratulations to you, young kids out there that are not having to do that hellish portion of the SAT anymore.

Props to you. Times are changing. Times are definitely changing. The last, like, random thing that has kind of, you know, hit our radar at least is Netflix is creating a shuffle play. And I'm so excited for this feature. So it's supposed to release the first part of 2021. The date is not completely confirmed yet.

But I like this anyway because if you're stuck and you're like, I don't know what I'm going to watch today. And you're just like browsing and browsing and you're basically watching more trailers than you are watching any portion of a show. You know, I guess this shuffle feature is essentially created based on your algorithm of your Netflix channel or your profile and just your history to generate something that they think you would like. And that's just kind of the idea of the shuffle play, but so smart, right? I love it. I'm looking forward to it because I get paralysis from analysis.

My wife makes fun of me because I'm the guy that I read reviews and I do all these things. Like I'm like that guy. And so I'll get like bogged down with that. So just to be able, and they do make recommendations are usually pretty accurate. Like you'll get an email. Like you should check out these two new shows. But if I can just hit a button and start something, The only thing it's hard about Netflix is like Sometimes it takes a couple episodes to kind of get into it And it's like there's nothing more disappointing Than like getting two episodes in

You're like I don't And it doesn't happen often They'd make a lot of great shows And I would say eight out of ten times I like them Right well enough to keep going But those two times boys like Damn like I could have started something else I know I totally get that

I totally get that I've done that before And I'm just like I just wasted Like, you know, however. But they just crossed 200 million subscribers. I mean, I watch, I keep up on my stock watch. I'm watching. I'm like, geez, Louise, they keep going up with all the competition coming too. So, but they're investing like, I mean, the billions, like, I don't know, I forget what I saw it was in content development.

Like, you know, because it's what it takes. I mean, you got to keep putting out the great shows and get people subscribing. I mean, that's what's all about. Yeah. And anyway, booming. I love the shuffle, though. Oh my gosh, yeah. Just better be good.

I know. There's no telling what my mix is, though, because we do have different accounts for the kids, but occasionally we'll be in mine and watch something. I mean, there's no telling. I'm probably going to get like some cartoon version of, I don't know, Sherlock Holmes. Because it's like they don't, the algorithm is going to be like, I don't know how to compute what they want. Okay.

They give them, you know, because I watch, we watch all this strange stuff, But like, I, but like, then the kids watch a couple things on our account or whatever. And I'm like, oh, boy. So they do it for your account versus the kids? We have a kid's one, but occasionally if you click into like the wrong one. Uh-huh. Right. And we're sitting there usually sort of like get into adult programming or something.

Right, right, right. But, you know, if you watch like a kid, it throws the algorithm off. And you'd be like, what is this suggestion? Like. Come on now. Soon in the world of AI, it's going to be like make your own movie. Like, you know, like... Honestly.

Well, do you remember when they did the one with the Bandersnatch or whatever it was called and you could enter, like you could enter in the choices of the main character as the movie would play? Choose your own adventure. Yeah, basically. Yeah, but, you know, that came out too. But anyway, yeah, that's kind of the things that have kind of hit our radar, at least from a weekly perspective. That's all we have. Here's Riley with the news.

Here is the Radcast News. Okay, guys. Our first topic for today, that is related to marketing more so. Triller, who is a huge competitor of TikTok, is really entering in their competition space. I don't feel like they were ever necessarily too behind, but they're really stepping in right now and a big ad in the Super Bowl advocating ways you can really tailor your own profile on Triller and how you can engage and that kind of thing. Did you have an opinion on this as far as what this means for their competition with TikTok?

Like, what did you think about this? Well, I think it's, for one, you have to understand the dollars that are behind this when they're running on the Super Bowl. Because you're talking, you know, $5, 10, $15, $20 million. So depending on the length and how many, how the quantity, you know, if it's one and done, there's probably $5 to $10 million that's spending to do this. And so then you have to realize that there remain a player, but it doesn't have to be. always means success. I've, you know, played around with Triller.

It's been a few months. It was actually probably six or eight months ago. Cool app. It didn't have quite the editing and, I don't know, fun factor that TikTok has. But the content was good. They have a lot of big partners behind it. I'll never forget. I think I saw that.

It was Snoop Dog or something. Oh, cool. One of the original Truller influencers. This is, I don't know, probably a year ago, but it's, look, there's going to be other players in this space. You know, no one is going to sit by and let one platform dominate a certain genre. Absolutely not. No different than, you know, Snapchat was kind of all the rage with disappearing content. I'm just going to call it that instead of trying to pronounce the word that I always butcher.

But the disappearing content, then Instagram mimics the feature. Yep. Stories and all those things. And so Triller's been around for several years, so it's not like they're brand new, but you're going to see people move towards where the engagement's happening. And so you're going to see a lot of competitors in the space. I'm anxious to, I didn't watch the spot.

Did they even have the spot, like, out yet, Triller? I didn't think, I just saw that they were, they were out, yeah. So it'll be interesting to see how they position it and what they do. I'm sure it'll be fun and either have humor or some sentiment. Yeah, I hope it's at least engaging or. It's sure it will be. Well, you say sure. See, right?

They plan all this time and you're like, well, that was it. Exactly. Sometimes you're like, oh, you stand up, you know. Right. You know, Clive. Yeah. This is great. But I don't know.

We'll see. But it's, you're going to see more and more players in the video and the short form video and all this stuff. And it's just a matter seeing what sticks, what catches on. But they're spending a lot of money to get on the Super Bowl. That is, that is correct. Yeah. It's interesting. You kind of bring up mobile a little.

bit and that's definitely kind of what's happening in our next topic as well um lexas has created a new car model but it's based on a poll they took on a light when they did a live stream feed on twitch um and i really liked this because they're bringing in the mobile engagement they're bringing in the users that are streaming in and then they're basically like okay how whatever is the new car going to look like and then it's basically like this poll to like kind of create this car essentially and um obviously it's way more, you know, detailed than that. But I liked it and I love the engagement, especially because they're trying to hit that younger crowd.

But anyway, loved that. I think it's, it's again validation for the size, scope and breadth of e-sports and what's happening in video games and all that. We talked about it on other episodes. You had KFC, you've got Mountain Dew, other brands that are venturing in this. Philadelphia Cream Cheese. Yeah, Philadelphia Cream Cheese. But Lexus actually building a car around.

it just shows you what they think of the market, what they think of the opportunity. And look, it's an affluent group. It usually, if you look at the data, it's a pretty affluent group, especially the middle-eight, you know, when I say middle-Aids, I'm talking Gen Z. I'm not about kids here, but the Gen Z millennials that are gamers are typically, you know, in some type of IT space or some kind of professional in something, and they make decent money. And so it's not out of the realm that Alexis, you know, being,

you know, that mid-tier luxury vehicle. Yep. It makes sense. And again, if you see Lexus playing in this space, they've done the data. They've rocked the numbers. They know the impact that this can have. It's smart for them to get into an emerging market. And, you know, it'll be interesting to see, you know, I didn't see what the actual model was.

Did they, had they picked it yet or they were going to pick it? I think, if I remember right, they were going to pick it. and it was something that from the poll, like the result of the pole is what determined the model of the car. I just, honestly, I don't remember off the top of my head if it was established or not in that streaming. I know. You get this thing in mind of like,

is it going to have like games built into the backseat or something? Do you remember? Have your friends over and, you know, you all could take a spin and park somewhere and play video games. I don't know. Or if it's just going to be a cool looking car, you know. Yeah, it could be a mixture of both. I even remember like when I was younger and you know you'd be driving somewhere and you just like

flip down the little TV and you're in the SUV like I imagine it might be something even to that effect too which would be interesting to put play into but no there's that piece of news to you and um another news uh Stella is partnering up with um blue apron to create a specialized menu um for the big game which is February 7th. The big game. Yeah. You know why they call it that, right? Because isn't it like a thing you can't say the Super Bowl or something like that?

There you go. Because you don't want to. That's how people get around like using, like in advertising. You'll see like someone promoting a TV. Come buy a TV for the big game. Right. Because if they use the word Super Bowl, they get sued. You know, like because it's trademark.

Right, right, right. And so they say the big game. Yeah. Anyway. Yeah. I digress there. But yes. A piece of information then.

Yeah, no. but super cool that they're doing that. And again, I just think it shows the scope of, you know, cross industry and just making sure you're staying together and, you know, having this common goal. And I like that aspect because I think we're seeing more brands really get into the space of, okay, we might have two completely different products, but there's a way to merge this together for our larger audience. And I like that.

I think that's really cool. And it's sentimental, you know, we're all getting in that space. I think it's good, good play. I think it's good. And, you know, what I don't know, Blue Apron, we've tried all these at our house, like all of them. We've gone through Fresh Director, something like that. There's like 27 names, Blue Apron. You know, the only I don't like about, I like the integration of the partners and the brands with Stella and them doing this.

It makes a lot of sense. You've got people staying at home, less people going out. Super Bowl is usually home anyway for the big party, for the big game. Yeah, because that's trademark too, isn't it? The big party? No, well, the other way of saying it. We're trademarking it today. The big party.

The big party. But I guess you got to cook it yourself. I like it when it's already done, though. Like we went through those meals and I'm like, it's got to be cooked because Nicole's like, it's delicious. Like all the food, but it was like she spent 25 minutes and like she's got 17 things out on the counter. And I'm like, and we both work. And so it's like, honey, like, can we get like, you know, one of these pre-made ones like whatever. Because I don't want her dealing with it or me dealing with it.

Right, right, right, right. You know, we take turns, like cooking and stuff. And so like, I don't want to put all this stuff together. Yeah. I tried them once or twice, like, when I was in college and I just, I'm just not a big cook. I just don't really enjoy it. So to do all the extra steps for all the other things. What's like a Super Bowl menu item?

Like, is that? When I go, I think pizza wings. Buffalo chicken. Buffalo chicken. Yeah. Buffalo chicken dip. Or like, oh my gosh. I lied.

There is one thing I can make. It's really easy dip, but it's like a really good taco dip. It is so good. I can't have it anymore because there's the amount of dairy in it. But like, it's so good. And it's like. I'm a dip person. Like I'm a grazer.

Like I'll give you the recipe because you actually might really like this one. I'm like, yeah, you give me a chip and a dip and, you know, just let me go sit in a corner somewhere. I'm like, I'm like, I'm going to go out. Right. Right, right. No, exactly. No, but I'm looking forward to the game. It's exciting.

But it's actually funny because we're talking about just we're getting into this alcohol conversation, ironically, in the middle of dry January. But truly Seltzers decided to do try January. Try January. I love this. It's targeted for millennials and Gen Z, the ones that aren't participating in dry January to try January and try these, like, I think they're like exclusive, even. truly flavors. Like, they look very... Tea.

Tea in their new lemonade. The truly silts are... They have tea in them or something, a lemonade tea or something. Oh, nice. Almost like a twisted tea. And I like those lemonade ones. They're pretty good. It's just low carbs.

Like, I'm trying to watch my carb count. I'll drink those or like an altar. I've been on an ultra kick lately. Yeah. But the, uh, I saw the try January and I'm like, I don't have a problem with it. Like, I think it's funny. But it was like,

It kind of was like, is it kind of rubbing it in the face of, is it going too far of like, people are trying to stay dry. You're just going, no, just drink, just keep drinking.

Yeah, but I mean, it's an interesting concept, do you know? I don't know. I was thinking more because now is the world we live in. It was less that it bothered me. I don't go,

I kind of look at things and I go, is the PC police going to come out in every single thing? I'm like, are they going to get mad at this too? Not that I care, but I just can see it, like, ruining a good idea. Yeah. Definitely good idea.

I think it's a great idea, and I think it's super, I think it's clever, just the nature of targeting, especially more my generation, the ones that aren't necessarily doing dry Chy. We're definitely not, so, yeah, no, we're not the boomers. I don't believe in these, arbitrary, uh, these dates, you know, yeah, drink, don't drink. That's what I'm saying. If you also don't like it, you want to drink, exactly. You know, but just do everything in moderation, including moderation.

That was profound. Abe Lincoln. Oh, whoops. It was profound. Four score and seven years ago. At least they say, I think Abe Lincoln gets like one of those, like it gets credited with all kinds of stuff. I'm pretty sure that one was Abe Lincoln. That's actually funny.

That's funny. No, and then our last piece of news today is Walmart is trying to establish themselves as the delivery and pickup hub, basically, of like groceries and retail and basically everything. Interesting, though, they're really trying to, like, level up against Amazon and I feel like even the target delivery service or you know that kind of thing too so but yeah you saw this what about it like really sparked your sparked your well Walmart's been playing catch up to Amazon and now they're catching up quickly they're doing a good job they bought like jet which was like a contender in the e-com space for a little while this was like five years ago I think

and they've done a really good job creating that omnichannel approach it used to be terrible where you'd have no idea what was in stock at a store versus what was online. They're a really good job with this. And then in 2017, they first trialed this direct to refrigerator, like direct to kitchen. Like literally, and I know people are going to probably go towards COVID, but they're picking this back up where literally people come with a key to your house and they stock your refrigerator in your pantries. You're stocked.

Like they keep it stocked. They come in, they put them in. So when you come back home, you've got a full jug of milk. You've got your pantry stocked. And supposedly they wear like body cameras and all this stuff so that everything's security. And like that's why I thought this was interesting. I did not know that. Because I wondered how people like supposedly started to take off and then it slowed down a bit.

And now with COVID, like I don't know how people are going to feel about this. But that is the notion that literally someone comes in and keeps your entire pantry and refrigerator stocked. All right. Direct a kitchen. Okay, so the question is, would you sign up for that service? How does that service make you feel? Because I will tell you right now, I don't know that I would be comfortable. Well, you're a single female.

Well, yeah. Well, I mean, that's what I'm saying. Like, how many single, like, I feel like the people they might be trying to target. Like, I would not do that because I also, like, I just, I don't know. If you're in a fluent community and you've got security and you've got security and you're, your house and it's you've signed up for you know I don't know would you do it I would think about it uh it's a safe I could see what I could I could see how again it with a busy household and with them coming in like if there was enough parameters set up and just being able to come home and

it's done because look I can tell you this firsthand two nights ago you know my wife sends me I've had a hell of a day. And it's just been busy. And Nicole had to work late. She's an assistant principal and she was working a basketball game. And she texts me to go pick up the groceries. They had already been, they were already at Harris Teeter. Oh, okay, okay. To pick up. Yeah. She'd done the delivery thing on it. But I had to go pick them up. Okay. I got Nash. We went out the groceries. I get them. They put them in the car. It's nice. but the worst part of groceries is getting them from your car

into your house and putting them up. Yes. Because I've had a long day. I'm tired. I'm just ready to like veg and chill with Nash and read a book with him and like maybe eat some dinner. And I spent, you know,

lugging the groceries up. We live in a loft, so we got to come up an elevator. And bringing them inside and I'm like, I stared at them and going I'm not going to lead these for Nicole, but I thought about it. I stared at the bags. I put the cold stuff up,

but I'm like, not because it's like her job. No, but it was just like, I'm just going to wait as I get on this. But no, I did it. I didn't.

I did pause. I put all the cold stuff up. And then I ate with Nash. Yeah. And then I put the rest of it up begrudgingly. Yeah. Not because it's not my job, but I just was tired if I do it.

So like I could see where not having to deal with that. And you also probably buy, so again, this is families. We buy for four boys and two grown adults. So six people. So when we go to the grocery store, you know, we come prepared.

We got to, like, dual buggies here, like, you know, sometimes. You know, we try to buy, you know, Nicole goes to the store like every four, like four or five days. Like, or between the two of us, one of us is at the grocery store. Right, right. And so that's where this, the

people that deal with that, this seems attractive. You sort of go, all right, one of those security measures, all right, I think I can get over that. Especially once you come home and it was done. It's done. Yeah, so, I don't know. I get that, though. And maybe it becomes something like you get a consistent delivery guy that's no different

than like someone cleaning your house or like, you know. I get that. You know, it becomes like the old school milkman. You know, like back in the day, the milk guy delivered the milk and you got to know the milkman. You get to know your food stocker. Oh, you deliver. Yeah.

Yeah. I get that, though. But I will tell you this, I have a trick to the taking up, because I am also in an apartment with the elevator and parking garage, all that kind of stuff. Like a big trolley that, and this is also for anyone else that's in an apartment. So I thought about this and it makes so much more sense. I have like a trolley thing that I just load it all into there. I just take it all one trip. Yep, a wagon.

Yeah. That's nice and helps me, you know, my little puny arms. Wagon can't even touch. Like the wagon gets full with like the first four bags from our car. We had that double wagon. And so Dual mode. Again, it's quite the process.

Yes. And I can see where this would take off. And Walmart's wanting to own it, and they've definitely caught up on the e-com space. So they're up 300% in e-com sales like the last six months. Wow. Which it's only going to, like I've said this over and over again. That genie's not going back in the bottle. Uh-uh.

People are used to that. But that's why I think this is one of the, of those that once you get comfortable with it, you got used to it and not have to do with putting those groceries up like I do. Right. No, right. Honestly, watch me in a month. I'm like, oh yeah, my deliverer is at my apartment. Yeah. But it's probably what's going to end up happening. But no, that's the news for today. And, you know, just hope you guys have a fantastic week. And as always, we love that you guys listen to us and make us part of your morning routine. As you know, our episodes are coming out at 7 a.m. now. So, yeah. Whenever work out, however it is,

whenever it is, we do appreciate it. And we'll do more as we're getting closer and closer to the Super Bowl, talking about more and more of the ads. We'll break them down a little bit more as we see. I'm sure a lot of them start getting released. It used to be such a buildup, but a lot of them you see on YouTube before they even watch. We'll say we'll talk more about that. But I hope everyone has a lovely weekend or whenever you're listening to this,

enjoy your day. Be good to one another. You know where to find us, theradcast.com, at the. rad.cast on Instagram and we'll see you next time. See it. Yo guys, what's up, Ryan Alford here? Thanks so much for listening.

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