Right About Now - Legendary Business Advice - Weekly News Update 12.25.20: Holiday News

Episode Date: December 25, 2020

In this episode of The Radcast, host Ryan Alford and news co-host Reiley Clark, talk about holiday advertising, the Christmas Star, and wishing you all a happy holiday!   If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It has to start somewhere. It has to start sometime. What better placed in here. What better time than now? You're listening to the latest radcast news update. Here's Ryan and Riley. Hey guys, what's up? Ryan Alford and Riley Clark.

Welcome to the latest holiday edition of the Radcast News. What's up, Riley? Nothing much. Just, you know, hanging out Christmas week. All the fun stuff. I mean, what can you say? It's been in a podcast recording day. It has been, yes.

We record these in bunches, so we've been getting through our different segments and stuff. So it's good. I'm rocking out my, if you're watching the video, my newest radcast t-shirt. Yes, love it. And we'll be getting more merch. A lot more merchandise coming. Yes. We'll have our little store set up, and we'll be, if you're lucky enough to be a guest,

we'll be sending out stuff. Some past guests, if you're listening. You'll get stuff to you. Don't worry. Yep, yep, yep. Don't worry, don't worry, but yes. And also exciting news, we are on Pandora. We're on Pandora podcasts.

Another, we're just expanding here, you know, into all the platforms. So exciting. I think Apple's probably our most listened, then Spotify. And then there's like a tie between like the other 10 platforms, but Pandora's big. A lot of people listen to Pandora. And there's a process for getting on there. So I guess we're semi-important enough. Right.

I'll tell myself that even. Don't tell me otherwise if anyone can be on there. Just let me believe that. Right, right, right. Let us just have this moment. Yes. So wherever you get your podcast on, you can now find the radcast. Absolutely, yeah, we are now everywhere.

But yeah, I feel like there's not, again, we kind of did all these episodes kind of together just with the timing of the week. So as far as just the news for this episode, I feel like it's going to be pretty. probably straightforward to the holiday news and you know we're getting ready we're going to do kind of a new year's recap we'll do a little bit of reviewing the year

previewing 2021 next week so look back and a look forward yeah you and it's just kind of reminiscing a little bit about some holiday classics and you know just a few things in the news that we picked up on that were interesting but definitely

low-key and, you know, gearing up for a little break. You know, we're closed Thursday and Friday at the agency, so give everybody a little time to unwind. We've got several people out this week as well. So it's been a, it's been funny. It's been a quiet, busy week. You know, like, it's been quiet because there's fewer people in the office. We are fortunate enough to be working in an office.

A lot of people are like, whoa, you're in an office? Yeah, we are. We've got a large office space that's never crowded. But a lot of people that normally be here on our team and others are traveling or doing things. So it's been quiet around here, but we've had a lot of lot of new business stuff, which is good. Right, right, right. Several website projects. And anything major for you, holiday-wise, that we haven't already covered off on any other things?

Holiday-wise, I don't think so. When do you leave officially for Atlanta, like Christmas Eve? Yeah, I'll probably leave. either Christmas Eve or Thursday. Well, that's Christmas. So either tomorrow night or Thursday morning, just kind of depends on when I finish up some stuff. Because I don't like driving.

Just Atlanta this year only? Yeah. Because my mom's going to Houston to see her sister for Christmas. So, and then my sister and her husband are going to Virginia to see his family because his family has a farm there. So, and then, you know, my brother. I think might be coming down to Atlanta too. So we'll, you know, kind of be spread out, but kind of together.

We'll be in Greenville. We did our mom's thing last week, but the old family sleigh won't be going far this year. Right, right, right. Cool, I guess we'll get into it. Here's Riley with the news. Here is the Radcast News. Our news topics for today are, there's two really big ones that I think are super exciting. The first one is if you're a Burger King fan, you're really going to want to pay a

attention because Burger King has created a way for you to be vimmoed from Burger King, which is so funny to really think about. Yeah, like it shows up in your Venmo. It's Burger King. I know, from Burger King. Is it the actual king himself, like is the person or the brand? You know, I'd have made it like the actual Burger King, the guy. But, you know, hey, you know, we'll see how to play it.

But no matter what, you're getting one from the company. Yeah. Yeah, you're getting a dollar. and it's promoting the new value menu they're trying to like get out there. So that's exciting. Yes, it is exciting. It's a value play.

And let me just say this. Food for us is for the kids and stuff. We don't eat fast food every day. But we eat probably at least once every 10 days, I guess. It's a convenience thing. And there's a Burger King near our house. And so closer than anything else. And Burger King, I think, is they've,

always had a great burger. I think some of their other items have gotten better, I always like their chicken sandwiches too. But I will say this, the value you get at Burger King right now is pretty ridiculous as a family. Right, right, right. We can feed our whole family there for like 15 bucks

and we got four boys. It's like crazy. Yeah. Because they have 10 nuggets, chicken nuggets, which my kids eat. And they'll never eat more than five or six. Ten nuggets are $1.99 right now. So you can get it.

it literally, like, 30 or 40 nuggets for like five or six bucks, doing my math there. I don't get a dollar nine or ten. I mean 99 cents for 150. It's something ridiculous. Whatever it was, it was like 60 nuggets was like $5 because we got on there. Right, right, right. And my kids hit them for two days. Like, and like, it was like, you know, four boys and myself, like, I may have devolved

on some nuggets. It's the holidays. I'm not afraid to say it. The, and so the value meal play there is incredible. And the fact that I do, I did think to myself, I was like, I didn't realize how great of a value they were until we had that meal. And then when I saw this and you brought this up on it, it's bringing in a news segment. I was like, this is smart. I'm doing the Venmo thing.

All the kids are doing it. You know, even in adults, we've been, I've been mailing every other person now for how we pay them. Like some of our services we do for, it's a family, like a lady that helps queen our house and do things. things like that. Like, it's all of Enmo all the time. And so everyone's used to using the service. Oh, yeah. And so it's pretty brilliant with kind of activating people's thought processing that we're

getting a dollar and the value there. So I like the play. And definitely one of those surprise and delight plays by a brand. Right. But it'll be interesting. I do think they should have made it come from the Burger King himself. But, you know, that would have been cool if they had done a video or something. You know, he looks pretty scary.

Yeah. He's got me. Is he kind of scary? Like, if you think about it, I was thinking, I saw a commercial of him, like, like, really a good commercial of him, like, a couple months ago. And I was like, how is this not terrifying to children? Like, I get the people who are, like, scared of clowns or whatever, but I'm low-key, like, no, it's the Burger King for me. Yes. It's the Burger King for me.

Yeah. I love Burger King, but that dude's scary. Yeah, he's very scary. I like their food and I like their values as a, you know, a family of someone. six and like feeding a family of six but he's a little scary. Why did I think you meant moral values that are? True values. That value meal, is that include the Ten Commandments?

The Ten Commandments, chicken nuggets and a large fry. Exactly, exactly. All on the value mill. Hey, that'd be a good play for them. Right, that's a true value meal. Yeah, you get those come free. You get a nuggets and a like a fortune cookie that's a value, like, you know, or a value line or something. No, exactly, exactly.

That's funny. No, but I know what you mean. It's definitely, I definitely like the budget of it. I'm telling you, if you like chicken nuggets, you need to go sign up for that. Those spicy nuggets are good. I'm telling you, get like 50 nuggets for five bucks. I mean, like, don't eat them all at once. You'll be tempted to.

I think I ate 40 in a sitting once, and that was a while ago. Wow, that's impressive. Big boy can eat it. And I don't eat, I'm not a fast food guy, but when I do, like, you know, I'm going to eat. Yeah, no, I get that. Especially when it's five bucks or 50 nuggets. Oh, for sure, for sure. No, makes total sense.

Anyway, Venmo play by Burger King, Smart, play at the value mill. It's using technology the way people are using it. Everyone's on Venmo. And so, will they use that dollar for value in? That's what we'll have to sit. To the results of this campaign. I know. But if you think about it, it was smart.

They didn't give them, like, more than a dollar. Because then I'd really be like, you really use another. Yeah. Well, they need it. And maybe they did. And, you know, when we do these new segments, we can only go surface level deep where we could talk for 30 minutes on each one. But, like, you know, the follow up with that, it'd be like,

they need some kind of, like, trigger, like you post to social or make a TikTok of how you spent that dollar. Ooh, too-shay. And then, you know, trying to get some social organic content. out of it, some UGI. So, or UGC, excuse me, we're not going to the doctor. UGI.

User generated index. It's a new term. There go, there you go. User generated content. We just, you know, Bradcast is known for creating new terms. Every acronym in advertisement. It's okay. No, our next topic, this is a good

one to you. I like this idea. I liked how the article was like written. It's Mountain Dew, trying to really target. get the gamer audience. And I just, I liked how they phrased it direct to gamer.

And I mean, you know, like D-C, B-D-B, D-T-G, whatever. D-T-G, exactly. Direct to gamer. Yeah, yeah.

So I like that. This is a really cool play. And if you enter in, the date to enter in by is January 31st, you get a PS, the new PS5. And Call-A-Duty Cold War.

So is it a new product? Yeah, it's for Mountain Dew fuel. It's like the fuel drink. Yeah, yeah, yeah. It's for all those gamers that stay up all night playing, you know, Call of Duty and every other thing. Exactly, exactly. Get your Mountain Dew on and, hey, get your game on, literally.

Literally. And I think this will be a good way for you to do it. And like, you know, I like the coloring of the Mountain Dew fuel. It looks like it's good coloring. It's basically primary colors. But I feel like that's coming back right now. Just like that kind of like, I don't know, but minimal, but it's, yeah, but it's like catching enough. And just keeping it nice, clean and simple and all that good stuff.

But yeah, make sure you enter in if you're a gamer. It plays into the, I'll say this, the D to G plays into one of the, probably the lasting trend. If I think about the trends episode, which you'll hear next week, which is this notion. that mass marketing mass media is dead. This plays right into it. Direct to gamers, direct to moms, direct to dads, direct to, it's all about micro-targeting and being hyper-specific to your target, speaking to them and going to the mediums where they're at.

And yes, it's splintered, but you've got to fish where the fish are and trying to be all things to all people on. linear TV or radio or whatever. I'm not calling the mediums themselves deaths. It's more that mass marketing is dead. And so this plays right into it. Absolutely. Smart by Mountain Dew and get your fuel on.

Absolutely. And then other topic, if you saw it last night, which, for the record, we are filming this on a Tuesday. So this would have been Monday night. You would have seen a Christmas star. Yes. And this was a very cool phenomenon that has not happened for. Depending on what you really want to read, it hasn't happened for either 800 years or 600 years.

It was one of the two, but it was because there was one, it happened in like 1266 and or 1627, something like that. One was in the 1600s. One was in the 1,200s. The 1600 ones apparently happened at sunset, so it wasn't really seen. But the one in 1,126 was the one that was most similar to what it would have been. last night. Pluto and Saturn overlapping. Jupiter and Saturn. Jupiter and Saturn overlapped.

And essentially gave us a really cool little here. If you're watching the video, I have a little diagram up here. Oh, yes, diagraming it. You can't give it the diagrams. Thank you. I'll give you that. Thank you. But yes, I have a little diagram here so you can understand just like exactly what the positioning was

and why it was such a phenomenon and, you know, whatever. But anyway, if you saw it, it was a super bright star looking thing, it looked like a really bright star. Anything that happens once every 600 to 200 to 1,200 years has to be sort of interesting, right? You know, like, I mean, it's as rare as this radcast t-shirt that I have. Yes. You know, there's 600 million podcasts, and there's only one T-shirt like this. There's only one radcast.

This is true. Yes. And there's only one Christmas star that happens every 1,200 years. Exactly right. I did watch a lot of videos upon it. I admittedly did not see it in the live sky partially because I'm putting kids to bed. and probably halfway sleep by the time it was out. But I did have interest in it and did watch probably a better view than I would have gotten on my own.

Yeah, I genuinely tried to look at it from my apartment, but I think my apartment was like perfectly blocking where I needed to have been looking. If I could have been, I would have just like, you know, made myself like an animated character and just like cramed my neck over. Just sort of looked that way, but that obviously wasn't happening. So I missed it, admittedly. But, you know, I would have liked to have seen it. That's okay.

It's still cool, still newsworthy for sure. Absolutely. Anything, I officially give you authority that anything that only happens every 600 years probably should make the news in some way. Dope. I'm so glad this is the requirement. I don't know what else that will be. We might have a tough threshold if that becomes what's newsworthy. Only if it happens once every 600 years.

So we just talk about it on the Radcast. That'd be an interesting spin. Yeah. And maybe I'll circulate something. Yeah, well, that's how rare we're going to make our designs for the Radcast T-shirts or how much demand. We're going to drive for it. Yes. Are you ready for a Radcast T-shirt now?

You better be. I know. I know. I know. I know. I know. I know. I know.

I know. I know. I know. I know. But we'll get it together. But no, that's kind of it for us today. We have some fun little things. If you remember some of our favorite holiday little commercials, you know, we were talking

about this pre-show. I always love the, the Hershey Kissies. Little bell ones. I always say that one's just, you know, sweet. I'm interested to see what comes on here. That was always, that was, I remember when that first came on, I was like, that's a clever spot.

Oh, for sure. Playing off the exact design of the Hershey Kisses, the playing the perfect, you know, holiday anthemic jingle. Absolutely. And so, yeah. There's a lot of classics spots. It's been interesting. We talked about this one on the open mic,

but Ford's new spot with Christmas location is great, with Chevy Chase coming back. I think that airs either Christmas Eve. Officially, you can find everything, nothing, everything's shown on YouTube, I think, now. Before it actually truly airs on linear television. Right. Yeah, there's a lot of classics, Coke, Polar Bear classic. Yeah, and the Campbell's and the Snowman.

Melting the Snowman. He couldn't wait anymore. I don't know. He was willing to melt for that soup. It's like Olaf. It's like frozen. And then Folgers, the sun coming. Coming home and the smell of the coffee when he comes in.

Yes. Can't forget any of this. It's still nostalgic. Yeah. We'll see if there's any other home runs of the holidays here. We'll all be watching maybe a little more TV with some of the holiday movies. There's any memorable moments as we reflect over the holidays this year. But hey, wish you Merry Christmas.

Wish you Merry Christmas, too. Yeah. And we wish everyone else out there. I think this will be the last radcast you hear from us before. Christmas comes and goes. We'll definitely have a signing off. We may have some champagne in studio for our New Year's edition. We'll see.

We are. Streamers, everything. But we wish you a very merry Christmas and a happy holiday or whatever you celebrate. I hope you celebrate it safe and sound and keep listening to the radcast. You know where to find us, the radcast.com. Follow me at the Ryan Alford. and you've got Riley. Your acronym or your letterings too hard is it, you know, on Instagram.

I know. What is it? Well, it's Rosie Rye. I know, but you don't immediately know how to spell Rye. Trust me. I know. I cannot tell you how many emails I get with like my name is like messed up. I mean, I guess I have a unique spelling, R-E-I-L-E-Y.

But no, it's just Rosie R-E-I, R-E-I. Follow along. You know where to find us. Merry Christmas. We'll see you soon. Merry Christmas. Yo, guys, what's up Ryan Alford here? Thanks so much for listening.

Really appreciate it. But do us a favor. If you've been enjoying the radcast, you need to share the word with a friend or anyone else. We really appreciate it. And go leave us a review at Apple or Spotify. Do us a solid. Tell more people. Leave us some reviews.

And hey, here's the best news of all. If you want to work with me directly, you want to get your business kicking ass. And you want Radical or myself involved, you can text me directly at 864. 7293680 don't wait another minute let's get your business going 864 729 3680 we'll see you next time