Right About Now - Legendary Business Advice - Weekly News Update 1.29.21: Reddit and GameStop Rock Stock Market; Coca-Cola Delivering Coffee with Drones; TikTok Live Stream Tailgate; Budweiser Covid Initiative

Episode Date: January 29, 2021

Welcome to this week's news episode! We have a lot of topics for you today. Host Ryan Alford and co-host Reiley Clark break down some of the week's biggest marketing headlines. Links to The Radcast merchandise is in the episode notes below. The Stock Market and what happened with GameStop.Walmart working towards being a top 10 ad seller.Walmart and Coca Cola partner to deliver coffee to  single family homes via drones.TikTok Tailgate.Budweiser isn't making their traditional commercial debut.Click here to view some rad gear!If you enjoyed this episode, leave us a review on Apple Podcasts. We love to hear from you! | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast #radicalmarketingresults If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're listening to the latest Radcast News Update. Here's Ryan and Riley. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, January 29th, 2021, and I hope you are doing well listening to us on Apple, Spotify, Pandora, wherever you are in the world, whatever platform you're on. We're glad to have you here on a Friday. And as always, I'm joined by Ms. Riley Clark. Hello.

How are you today? Doing well, Riley. Good. Good to be on here. Raleigh, these are both our producer and my cohort here on Friday News edition. So it's good to have you, Riley. And hopefully you purchased GameStop stock on Monday and not today on Friday. I'm hoping you cashed in.

You sold and cashed in. No, I was a smart one that did it months ago when I had the insider trading skit about it. And I went ahead and did all of this already. So I was just, I was that person that was. way ahead of the game. No, this is crazy. This is absolutely crazy. This is happening, but super cool that it's happening too. I love the memes that are coming from this. They're absolutely making my heart filled a joy. It's quite funny. We're living in times where the suits are in the, if you've got something to hide or something, it's coming out, you know. Seriously. It's not, yeah, it's a little

bit of cancel culture, but more just we're going to beat the man. Absolutely. And it's more of people just being upset and frustrated that higher level people can do this. So why can't anyone else do this? And that's a whole different dynamic that's coming to play. And here we are. Exactly. I'm just a little mad that my Robin Hood account isn't looking better than it is because I didn't get on this early. I don't know. I just I'm doing my day job and it's not stock trading. I know. I feel like we get cheat codes, though, because one of the guys that work in the office with us, he's into stock trading. So sometimes I feel like, especially this week, everyone's been at his desk. Have you noticed that everyone's like at his desk?

Yeah, I'm probably asking him, what's going on? Should I buy? What should I do? I did notice before we started this, it seems to be headed the other way. So it seems to be catching back up. But I'm sure it made a few millionaires if anyone bought and sold quickly or I don't know how it all works. other than the big guys being pissed because the way they normally manipulate the market didn't seem to be working out. So we'll see how it goes. But it's been a good week.

We had a great guest on Tuesday, Will Ahmed, of Woop Fitness Trackers, the most advanced fitness tracker in the world, I dare say, was really great. And as I sit here and stare at mine, and every time I look down at mine, it's like accountability tool. It's like I look at it and I go,

all right, what's my resting heart rate, my HRV. I need to get my app out and track my sleep. But, you know, Will was awesome. And if you haven't listened to that episode, definitely go check it out. Yeah, that was a really cool episode. There's a lot that Woop is doing as a brand and then just what it's doing for a health perspective, especially with the whole COVID piece. I know we talked about this last week.

But if you haven't gotten a chance to listen to the episode, he really goes into that and how it's supposed to help track your respiratory rates and all that kind of stuff and great stuff. So we're excited for that episode. and then Tuesday's episode, we have a release with just talking about Clubhouse, which is super timely conversation, and that will be a great episode, and that will come out on Tuesday of next week. Yeah, so Mike Cam came on.

He was the guy that we've started following on Clubhouse, active. He's into title. He's in title insurance, which I learned more about than I ever have, but he's a real dynamic guy and fun. We talked it up about the opportunity of Clubhouse, and I am. am on the fence about where this is going long term. I feel like short term, you should be there, you should be on it, we're on it, we're learning from it. There's a lot of network can be done, but I think it might be a fad. I'm not sure. I just kind of, my crystal ball thinks that maybe

people won't be doing seven hours of clubhouse in a year. But maybe, I don't know. It's very time consuming. It's a great point because it is a very time consuming thing, but it's super cool the networking capabilities and obviously who you're able. There's so many real people in there now and the quality is good still. I think it might get watered down as more people get on, but when you can get on any forum and not know in a Grant Cardone or Gary V or whoever, like guys that you aren't normally going to have direct talking access to, you know,

and especially if you've got a startup or an idea or something that you can soundboard, I see the validity of the channel, but it just seems like quite. the investment of time that maybe that it might be waning as just as the quality goes down which I think it might and so we'll see and that's less me be I'm more of a take advantage of why you can right I would get on it now and see where it goes but it's going to be interesting when they start monetizing it you have to pay to get into rooms it's going to be like one room's pay one room's not like no one's going to want to pay so people are going to give it away I don't know I think

it might it has the opportunity. to be huge. Absolutely. But I think it has the opportunity to be a fad too, and I don't know. We'll see where it goes. But it's fun and a great episode on Tuesday with my cam. Absolutely. And then as far as other things going on around the company, we have merchandise for the

radcast and we'll link those and the show notes. So if you want some really cool rad gear, we have a bunch of stuff for you. It's super cool. If you're watching the video, you see a T-shirt now, game-changing content. Yes. A lot of fun stuff, you know, playing off the notion of, you know, we are a marketing and advertising podcast. So we've got some fun stuff related to that.

So if you're in the ad game or in the marketing business, you should relate to it. If not, it just looks cool. So, you know, we'll keep linking to some of that as we get it out on Ryanofford.com and the radcast.com, which we are updating the website right now, Radcast websites. Taking a revamp, which is going to really bring together all of the content so that when you go into an episode, you get to see the video, the clips. Everything's kind of tied together, the audio, the video, the clips. Dare say maybe even blog from it, written content from the piece, which will be probably

a secondary phase of that. But we have all the merchandise there, lots of stuff going on with it. And, you know, we've had some exciting things going on at Radical. We've got a new capability to date digital marketing, you know, doing targeting and things like that's been audience-based that you do for interest or behaviors when you're targeting people online, especially when you're doing acquisition growth, not first-party or CRM-type growth, but you're kind of limited if you're on Facebook or programmatic or any of these platforms. You have to go after them based off of interests or things like that, but you don't really know

where they are in the purchase cycle if they're ready to make a purchase or you might be interested in shoes. Like, I'm interested in boots, and you can find noca people that are interested in fashion. But that doesn't mean that they're necessarily interested today because you don't know where they are.

And historically, search marketing, pay per click, where you enter a keyword, boots for sale near me, or fashion boots, or Ralph Lauren boots, or Louis Vuitton boots, whatever that might be.

That was really the only way to get that intent data, Someone that's actively in market was pretty much relegated to search or pay per click. Highly competitive, it's expensive. But what we now have the capability to do with a data source that we now have is to retarget people that do searches so that we can actually hit them anywhere on the internet. Facebook, connected TV, in the feed of a website they're streaming through. So if they've done a search for Louis Vuitton boots, we can retarget them across the internet. And so that has really democratized that search data, really up-and-coming, advanced feature.

And so that's been exciting. We're rolling out for a few clients and really excited for the opportunities because it should really increase sales and purchase behavior for a lot of our clients. That's super cool. Yeah. It's exciting. Techie. It's kind of whiz-bang stuff, but I like that stuff.

And we're having fun with it. So it would be cool as we rolled out for more and more clients. Yeah, no, super cool. Yeah, so I think that's everything, but here's Riley with the news. Here is the Radcast News. So today's first topic is Walmart is trying to get in the game as the top, in the top 10 ad seller, I should say. You totally saw this article. I'd love for you to take it away and share kind of where this came from.

Well, no different than if you think about Amazon now, some people may know this or don't know this, but you think of Amazon being the place where you buy a ton of stuff. They've aggregated all these things. They've made it super easy. But Amazon is actually one of the largest ad platforms in the country now because people that are selling on Amazon are buying ads to be placed when you do searches. Right. So like when you do those searches, we'll stick with the boots analogy since I've been on the boots thing.

It's appropriate. It's winter. Yeah. So you do a boot search to get high. up in those listings is an algorithm of sorts but it's also with ad placement so you buy to be a part of that you run ads across the amazon network there's a lot of different monetization they do with ad selling well walmart's getting into that game with all the data that they have with between e-commerce in-store shopper data and they're creating their own platform called walmart connect so that you can run ads across

their in-store screens because if you go to a store now there's actually screens throughout the store You've got little kiosk screens. You go up to a product that you light an in-cap screen. There's screens throughout the door and at the shopping aisle when you get to check out. There'll be little videos playing on different things. And so you can buy ads if you're selling product within the store. You can run ads. I guess you can run ads whether you're in the store or not.

But throughout all that ad network. And then it's a data source. They have so much data on some of the customers. They're going to use that. in a consumer-friendly way. A lot of the privacy rules will be intact. So I'm sure they're in touch with all of those guidelines, especially with cookies going away and different things.

But they're going to be a huge player in the ad space game just based on their scale, volume. And they're partnering with one of the largest kind of DSP aggregators. So it's going to be big news for the digital world and yet another place. And the big get bigger. No, right. Well, we're going to continue talking. talking about Walmart here because Coca-Cola is starting an initiative as well where they are

teaming up with well they're partnering i should say with Walmart and they're sending drones out and they did this in coffee county Georgia which i think is very funny very appropriate for what Coca-Cola was the product they're promoting anyway they're sending drones from this Walmart and then taking the new product to you know places and home single-family homes in this county in Georgia. And great initiative. I kind of like this. The way the guy was making this sound, it's like a dairy-free product. And so a lot of the ready-to-drink coffees are dairy-based, or they have too much sugar or whatever it is. So this is a really cool thing that I kind of am excited to try, although I just don't know how I really feel about that Coke and coffee combination.

I know. That's one that's kind of odd. Like between the gimmick of the drone and coffee, Coffee and Coke, I like Coke. I mean, I'm a Coke zero guy when I do drink it just because I don't want the calories, but I love, I mean, a few things I like more than a good Coke Zero. And if I'm splurging a good Coca-Cola classic, it's hard to beat a Coke. But coffee and Coke don't necessarily match in my brain of taste. But, you know, we'll see. Hopefully it does better than Coke energy.

And the whole drone thing, how long have they been talking about drones, delivering goods to your door? I know. It's been several years. So this feels, you know, like a PR gimmick, which fine. You know, we're all good for a good PR gimmick that drives advertising and marketing. Not going to slap the hands that feeds us here. We're also known for a good awareness gimmick, so not knocking it, but it's like, okay, all right, the drone and coffee Coke.

It's going to be a no-for-mead dog on coffee Coke, but maybe they know something I don't. They have a product of all the teams, much smarter than us. about this i'll let you know how it tastes and then we can go from there because i know i'm going to have to try this especially if there's no dairy in this because this is just going to be something i'm such a big coffee drinker i'm going to have to have to get on this one but nobody's drank coke energy either like they talked about it they was on the super bowl last year spending how much it's like i've known i'm an energy drink guy and i go to the gas station and i've got my normal players in line and i go to the same i go to the same gas station and i'm getting mine and i've

noticed the diminishing role of Coke energy on the energy drink aisle. It was last year about this time. Oh, man, they must have paid for highest placement. It was right there in the center of where my aisle. I didn't buy it. I tasted it once and it was like, no thanks dog. But it was right there my, it slowly went down the rack. And now it's positioned like above the chocolate milks. Like it's kind of, it's on the, it's on the, you know, the land of misfit toys of energy drinks. Like, that's insane. And I've noticed that. Well, we all know the story.

The island of misfit toys, though. They came back. Yeah, well, and it's officially for sale at, uh, it's dollar, what's one at dollar tree? Dollar tree. Dollar tree, what is where products go to die. And. That's so sad. Energy is for sale at Dollar Tree.

you're in trouble. So it means they're already closing it out. I think it's going bye-bye. So we'll see if Coke coffee can stick around a little longer. Well, yeah, because I hope it can because if it's in the Super Bowl, it might be a kiss of death. I don't know. Well, speaking of the Super Bowl, so TikTok, the NFL recruited Miley Cyrus to be a part of a TikTok tailgate, which, you know, that just sounds awesome. and I would love to make that a new like theater lineup,

what you have to say before you start your theater classes. But TikTok Tailgate. TikTok Tailgate. Triple Ties. Miley Cyrus is going to be delivering exclusive video content that's going to be streamed live for a two-hour event on TikTok. So it's going to obviously go through CBS as well since that's where the game will be broadcast from.

But the content that's coming on TikTok is just exclusive to TikTok. Other creators will be involved. and it'll be a super cool initiative. And obviously she's promoting plastic hearts, which came out in November. So that's super cool. She's doing all that. What exactly is, I don't know,

I know we skimmed some of these things. We catch the high lines. We want to share it. Right, right, right. Do we know? I think it's something that we'll find out when it happens. Okay. So they're keeping some of it secret.

Yeah. What the TikTok tailgate, Molly Cyrus. Because that could go a lot of different directions with Molly Cyrus. That's true. That's why I'm my. I'm wondering if this is the exclusivity of it. I remember, like, when her, that album came out and, like, just the artwork of her, like, wrecking ball.

And, like, I mean, she can come hard or come soft. Like, she's got a lot of depth to her, I would dare say. Yes. Being an actress first and foremost, right? Hannah Montana. I mean, you know, but now, I mean, I'd say she won any Emmys or anything, but, you know, someone's going up, but she did win the child guilds a world, whatever. Yeah.

I actually think she, I'll be honest, I will be that person this time. I actually do think she's won a couple, like that kid's choice awards. Like, you know, that kind of stuff. I remember the show a little bit from like, like, there's a very big, I think she was kind of going off like when my very youngest was in, not totally in that. So it's like really brief. Okay. I don't know she was okay. Like some of these guys are not good, you know, but she's pretty well rounded in her, her acting.

And she's a good singer. I mean, I like her pop stuff. I like breaking ball, like when it came out. I like popy stuff. stuff. Oh, for sure. And I liked her rendition of zombie that came out a couple months ago when she did the live performance to help musicians. That was incredible. And if you have not heard her sing that song, oh my gosh. I mean, her voice is like perfect for that song. She's a good singer. She's a great singer. Hey, look, Billy Ray Cyrus is her dad. I mean, you know, achy, breaky heart.

And Noah Cyrus is her sister. And Noah Cyrus does incredible work too. They're both very musical and sanely. I was a little surprised. Like I, she was off my radar. and I'm, you know, I'm 43-year-old dude with four boys, you know, like, I don't, does it mean she's not pop culture anymore? She's probably always going to be pop culture, but like, she was off my radar of visibility. So I was like, she's still, I guess she'll always be a thing. But I just didn't know, you know, I saw this and like her, what's her relevance now? And I guess, according to you, she's still, she's still banging.

She's still relevant. She's still out there and kicking and just being her badass self. So I'm just, I'm here for that. And then our last topic for today, Budweiser is skipping their ad portion of the game. They're not doing like the traditional ad, but they do have an initiative called The Bigger Picture. And it's a short documentary, basically about the frontline workers who have received the vaccine and just their effort. Great. Obviously, for a lot of reasons, it's a great spot because you're obviously addressing the seriousness of COVID.

and you're also giving a big thank you from Budweiser to all the heroes that are in our day. Yeah, you're talking about a million of dollars. They probably had at least two spots going, so that's probably $10, 15 million at least. That's no small donation. And it's a brilliant brand play from my standpoint. Budweiser's been a mainstay in the Super Bowl since forever. 37 years. Yeah.

And so it's, and if there's ever a year, you know, it's, again, I think viewership will, be where it normally is. So it's like, but to get this PR play and it's the right time, the right place, it feels really smart to me for them. And I'm sure, you know, they don't need anyone else kind of validating that. But I think it's, it just feels right. And it's both, yeah, it's a self-serving from a standpoint of recognition. But at the same time, this isn't like it's, you know, $10,000.

I mean, this is $10, $15 million. at least, you know, they're giving and for the impressions that they get. So I know there's a PR expert. Someone on their team is doing this math, what the impressions they're getting from the PR play versus what they get with Super Bowl. And look, the Super Bowl is ridiculous, the amount of volume you get and impressions and scale and reach

and all that and all those media things. But I think well played, well played Budweiser. Oh, yeah, for sure, for sure. No, but those are our topics for this week. And again, we just want to definitely say thank you to everyone who's listening. It means a lot to have your all's listeners and just everything you all are doing for us. So we'll definitely get some merch out to you guys. And look, it'll be in the episode notes.

So definitely make sure to check it out there. Yeah, we'll do some giveaways as well. Absolutely. We've got some samples in and we're making sure we're happy with everything that we put together. So we'll get some giveaways on the socials, on the socials. socials, channels. Yeah, all the blah blah.

All those places. It's Friday. Come on. No, just like. Got us a break. It's the end of the week. No, but we do appreciate everyone wherever you're listening. And do us a favor.

Leave us a review on Apple. Tell one of your friends about us. Tell, you know, someone that, you know, we're the greatest in March. I mean, hey, let's keep it. Whatever you want to do. But yeah, share the love. And, you know, we do appreciate everyone. and we hope everyone has a great weekend.

No matter when you listen, this might be two years from now. It might be 2023 when you hear this episode because you never know. That sounds futuristic. I know. It does feel like January 29th, 2021. I'm like, oh, God, Will Rogers like in this deep space here. Like, no, nope, just normal. We're not, cars are not flying yet.

If you're in a flying car listening to this in 2027 or 31, because it's possible. Think about this is going on to live forever. It's technically true. You know, so you might be listening to it in a flying car. But no matter what, we'll digress. We really appreciate you. And you know where to find us at theraddcast.com and at the. dot rad.

dot cast on Instagram. And Ms. Clark, we'll see you next time. Yeah. See you guys. Have a great weekend. Yo, guys, what's up, Ryan Alford here? Thanks so much for listening. Really appreciate it.

But do us a favor. If you've been enjoying the radcast, you need to share the word with a friend or anyone else We really appreciate it. And go leave us a review at Apple or Spotify. Do us a solid. Tell more people, leave us some reviews. And hey, here's the best news of all. If you want to work with me directly,

you want to get your business kicking ass. And you want Radical or myself involved, you can text me directly at 864-729-3680. Don't wait another minute. Let's get your business going. 864-729-3680. We'll see you next time.