Right About Now - Legendary Business Advice - Weekly News Update 1.8.21: What is Clubhouse?; Amazon buys Wondery; Kia's New Logo; KFC Creates a Gaming Console with a Spicy Twist; A New Way to Get the Right Size When Shopping Online

Episode Date: January 8, 2021

Happy Friday, and welcome to this week's news update!In this episode, Ryan and Reiley break down this week's most interesting marketing news and highlights.This is what they cover:What exactly is Club...house, and what is this doing for the audio industry?Amazon buys Wondery, one of the last independently run podcast platforms.Kia rebrands their logo with a clean minimal look. Lot's to unpack here!KFC joins in the gaming community by creating their own version of a console... but this one might require a few napkins and dipping sauce on the side.Amazon creates a way to simply online clothes shopping. Get the details here.Enjoyed today's episode? - Share it and leave a review! We love hearing from you. The Radcast is a product of Radical Company, a full-service digital marketing and ad agency in Greenville, South Carolina. | Instagram for Radical: @radical_results | Instagram for The Radcast: @the.rad.cast | For more information, visit our website http://www.theradcast.com | #theradcast #adgab #radicalmarketingresults  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Starting point is 00:00:00 It has to start somewhere. It has to start sometime. What better placed in here. What better time than now? You're listening to the latest radcast news update. Here's Ryan and Riley. Hey guys, what's up? Welcome to the latest edition of the Radcast News.
Starting point is 00:00:26 I'm joined by the lovely Riley Clark, the producer of the Radcast. Yes, hi. And if you haven't listened to it, so we're kicking off the new year. We're into the first week of the new year. If you haven't listened before, this is our news episode where we talk about what we think is the latest and greatest in marketing, advertising, and everything under the sun in business, I would even venture to say. So if you're a new listener, we're going to talk and break down everything that's happening in the world of marketing and advertising, we kind of pull from all the latest headlines. We look at things and trends that are kind of happening that are real-time. Right.
Starting point is 00:01:04 And so we hope you, if this is your first time listening, welcome aboard in the new year. And I know we've got a growing audience, so there's probably new people. So sometimes I don't pause to go, we appreciate you no matter who is there, where you are, what country. We've learned it's international now, some of our listeners. So we appreciate it and we appreciate that you're growing with us here at the Radcast. So what's up, Riley? Oh, nothing much. I'm just chilling, really.
Starting point is 00:01:35 It's been kind of a busy week in a way because, I mean, you get back from the new year and it feels like all this extra stuff. Like, you know, it's like all this stuff you have to do and catch up on and whatever. But no, it's been a good week. And I'm just, I'm excited. This is going to be a good year. I'm just, it's going to be a good year. Despite just everything, I'm just looking forward to just, you know, positivity being there
Starting point is 00:01:58 and just love being there. I'm just kind of ignoring the news. Like, I didn't, ironically. And we're not even going to talk about it. This is, you know, it's not that I avoid the issues. I don't. You'll know where I stand on things. But I'm just not going to elevate the negativity that's out there and some of the things.
Starting point is 00:02:17 And it's important. Don't get wrong. But this is not the Republican or Democratic podcast. This is the radcast. And we're going to keep it radical and above board. But yeah, I mean, I'm excited. at about the year. Yeah.
Starting point is 00:02:35 And, you know, I've tried to be careful. I think we all know that 2020 sucked in a way. Right. You know, because of COVID, because of the issues and all those things. But I also want to be careful that you never kind of wish time away. Right, right, right. We all have such limited time, limited opportunities. Absolutely.
Starting point is 00:02:53 Like, but I am excited about everything going with the radcast and it radical and with the team. So I'm definitely in a passionate mood. Yeah. speak. You know I do believe passion is bullshit, which I'm going to get into. You'll see on Tuesday. Yeah. So a little bit of a different episode for next week, next Tuesday. We're getting a lot of great guests lined up in schedules. We're excited about that. But going to do a little bit of Ryan unfiltered, if I dare say.
Starting point is 00:03:24 Yeah. I'm just sharing some of my opinions, my beliefs in both, you know, business and in general. And so I think it will help people know the perspective of where this show comes from, where I come from. And I think it will be motivational in a way because I think it hopefully gives everybody, you know, a little kick in the ass, including myself for the new year. And so I'm excited about that. Yeah, no, no, no, it'll be super good. But what else is going on? Anything, any other big announcements for this?
Starting point is 00:03:54 We've got, you know, we're still, again, if you're a new listener or been listening, we produce each one of these shows in both audio and video. We have a multi, multicast. I'll create words. I know that's a word, but I don't know if it's the exact phrase for this. But yeah, we do. We've got a YouTube channel. We've got it on IGTV, Facebook. So, you know, it's a little more interactive.
Starting point is 00:04:18 And so you see some of the visuals, especially in the news episode. Right. I would say every episode. For sure. You know, Riley really brings a contextual content to kind of whatever we're talking about. but yes i like to think i do yes i'm saying that i'm like you know i like you're liking how many adjectives can i layer onto that for you yeah no but i mean i think the other thing i would say that's happening and i know we've kind of talked about this the last couple episodes but this will
Starting point is 00:04:49 be something that like will be put out soon that i'm like we got all of our merch together and um we have several different ideas like different kinds of styles different types of just texture fun, kind of different designs that now that I feel like we have a really good lineup, I'm excited to just get it out there and share it with whoever wants to purchase that. So if you're curious about it, there'll be more on that. And look, you know, our goal here is to inform, to entertain, to motivate. You know, so like we definitely, this is a marketing and advertising podcast. That's always going to be our core.
Starting point is 00:05:28 Right. being in run by and through our adagency radical, but it's also, you know, has a lot of layers to it. And I think, you know, the merchandise is going to bring that to life and hopefully be stuff that, you know, has a little bit of edge to it, if I dare say. I think it will. I'm excited. Hey, it's got to be radical.
Starting point is 00:05:48 If it's radical, it's Radcast, right? Yeah, absolutely. It goes hand in hand. It goes hand in hand. Cool. Well, here's Riley with the news. Here is the Radcast News. Okay, so our topics for today, first of all, let's talk about Clubhouse, something that obviously is for people who have huge levels of influence and are able to come in and bring an opinion and perspective with a lot more people and have that kind of conversation, right?
Starting point is 00:06:19 Yeah, it's, I don't know exactly how, I mean, I think it's just over a new year old now. It started very, very exclusive and it's still exclusive invite only. Okay. But they're broadening that. I think it's eventually going to be a main. stream app, but this is an audio-only app. It's really interesting. And I've been, I got an invite a while back, and I'm just now, I mean, it takes some time. It's, I don't want to say some channels, you know, sticking a post up or a story up,
Starting point is 00:06:47 you can kind of knock out in a few minutes, you know, like your engagement with social media, kind of come and go. Right. To get the most out of this app, you've got to really kind of invest some time into it. Okay. Because they have rooms that are set up. So it's clubhouses is right. You know, and it reminds me of, and you guys in Riley, I don't know, you've seen Friday,
Starting point is 00:07:07 but it always, when I hear the word clubhouse, it's always, there was this line in Friday, the movie where the guy goes, he was like, somebody got caught for stealing cardboard boxes. And the line in the movie is, what's he doing? Building the clubhouse or something? Yeah. Anyway. So, sorry. I hear clubhouse.
Starting point is 00:07:26 I wish I could, like, I wish I could give in there. You need to go Google Friday and building a clubhouse and you'll watch the scene. It's pretty funny. It's good. Anyway, Chris Tucker, hilarious. Anyway, I digress. But Clubhouse. Cool, audio only, very unique experience because you go into these rooms.
Starting point is 00:07:47 There's no video. It's audio only. Obviously, there's a UI to navigate around the app. but it's tons of influencers, tons of celebrities, and they set up rooms. A lot of it's networking. It's networking at its core,
Starting point is 00:08:03 but it's also, you get a real insightful view because, you know, you've got in some of these rooms, and I will say this, you never know who's going to be in a room. You can walk into a room and Tom Hanks is in there,
Starting point is 00:08:15 like talking, you know, like talking about some subject. And so you've got moderators that set up the room. So maybe it's like, how to become a millionaire, you know, millionaire mindset for starting a business.
Starting point is 00:08:27 Right. And you'll have, you know, we're from five to two thousand people in the room. You've got moderators that started it, and you can raise your hand. So if you want to speak or hear something, but you're listening to people, give tons of advice,
Starting point is 00:08:40 networking, chatting, almost like, again, it's like the perfect thing with COVID that happened. You know, you don't have people getting together, not having that real-time discussion. Right, right, right.
Starting point is 00:08:49 It kind of fills that gap. Okay. But it's really fascinating. It's, it's had some bumps in the roads because of, you know, some of the subjects can go off the rails and there's not a lot of moderating, overarching moderating that will happen.
Starting point is 00:09:04 Right. I haven't experienced that firsthand. Okay. But I could see where that could happen if, you know, setting up rooms about, because you can set up a room about any topic, and your audience will grow because you could do search on certain terms
Starting point is 00:09:17 and certain things about what you're looking for. Okay. You build out your profile, but it's been really great for networking. I'm just now, starting to kind of unpeel the onion, so to speak, of everything on it. Okay. But I can see a lot of opportunity for where this goes.
Starting point is 00:09:31 In some ways, it takes a lot more investment of time and energy. But then in another way, it's a completely different experience because you're not having to stare at your phone the entire time. Right. You go into a room, if you have your AirPods on or whatever, you can talk and engage in that. And it's not necessarily, you definitely want to see if you're going to raise your hand or do stuff. You know, but you can be very voyeuristic because you can listen in on some of these rooms.
Starting point is 00:09:57 And you can set up private rooms or non-private rooms. But I see a lot of potential as it becomes more mainstream. I could see an interesting way for influencers or marketing. So like if it becomes open up to everyone, I could see where you would have audio influencers. For example, I'm in a room and I'm talking about a subject. And then it's almost like, it's almost like a podcast commercial. Like I could see where I could go, yeah, I got these new boots today at Louis Vuitton or whatever. Right, right, right.
Starting point is 00:10:32 And which I don't have Louis Vuitton, right, today at least. Or ever, actually. It was a Christmas present, right? Yeah, yeah, exactly. But I could see where you're going to start to see potentially that versus visual ads that you see another thing. It's going to be audio-driven. It feels like in some ways, big group podcast each room does.
Starting point is 00:10:54 That's cool. But it's real time and it has that, you know, that notion of almost because, you know, when you speak, nothing's recorded at all. Okay. It's all encoded and all the stuff so that nothing, it doesn't leave the platform.
Starting point is 00:11:10 They have all these policies, I guess. Interesting. So it's almost like if you know how, and there's a name for it, epithelural, I always misgaggle that up for disappearing content. Content that doesn't stick. around like stories or originally the whole premise of Snapchat.
Starting point is 00:11:27 Right, right, right. Which is still there. Yeah, except for now you can see. Sending nudes to each other. I've never done that. I'm just saying. I've heard of people do. If I did, it would be my wife.
Starting point is 00:11:42 That's good. Yeah, I think she's seen it. Anyway, but nonetheless, so once you talk and you've spoken the word, It's gone. You know, like there's no one, they're not saving it and archiving any of it. And so that's different than a podcast that gets recorded and everything. It's really like just a live.
Starting point is 00:12:01 I bet that feels more liberating. Yeah, like you can just say whatever and realizing it's not going to go anywhere and it's not going to do anything. It's just going to stay on that platform. So that's interesting. Yeah. And so really fascinating. It's going to grow. You're going to hear more and more about it.
Starting point is 00:12:12 There's not, you know, like, you're not going to find a ton of news articles and different things on it just yet. It's certainly, it's been out for a year or so. So it's not like it's new. Right. There's always someone's going, what are they talking about? This isn't news. Been out forever. I know, I know.
Starting point is 00:12:28 Somebody's listening saying that. Yeah. Well, fuck you. Right. In all seriousness. The cool app, I see lots of potential. Lots of great networking. It feels like in a way, like an extension of LinkedIn, like events.
Starting point is 00:12:45 Yeah, I can see that. Like, suddenly you get on with your best friends or, you know, you're like-minded friends or networking. And you're sharing ideas and stuff. I like that. That makes sense. It's an interesting point because I know we've kind of talked about this even in the episode, but Josh, you all did for 2021 trends about marketing.
Starting point is 00:13:03 But in general, audio platforms are becoming a lot bigger in 2021. I mean, I know we're just barely a weekend now. But I mean, this is a trend that has been anticipated, I think, for a while. And the audio, whether it's podcasting or whatever it is, like audio platforms are becoming bigger. And this is obviously even seen with our other topic today that Amazon buys Wondery, which is like that, it's that podcast platform that was one of, it was one of the only left independent, independently run like podcasting platforms, if I remember, right? And then Amazon bought it. So now it's part of Amazon music, which this just further shows that, you know, that platform
Starting point is 00:13:48 is growing, I don't think it necessarily means that everyone should be starting their own podcast. But what I do think it means that from like a business perspective, I think it's smart to also be putting your advertisements on an audio platform podcasting like any sort of audio thing because otherwise like listener rates are growing on a podcast platform. Right? So like why would you put it where they're not? Like yeah. Well, it's a reach and frequency thing. It's You know, you still get more reach, which is more people on terrestrial radio, which is standard radio. That's the only argument. And that's the biggest fear with advertisers is, I mean, are we putting ads where there is no one listening or not enough scale?
Starting point is 00:14:33 Right. Because, like, the problem is if you're a small to medium-sized brand, advertising on this makes sense because, or you don't have to have tons of customers. Like, you just need a niche customers. Makes sense with podcasting. it doesn't if you need to sell Tide in the in the grocery store not saying it shouldn't be on a podcast and I'm sure they're probably on Joe Rogans or who knows what but you don't get the scale that you need and so it's it becomes a management issue because I got to be on 7,000 podcasts to get the reach that I could get running on 12 country music radio stations gotcha right and so it's really that
Starting point is 00:15:10 that's the struggle but if you're looking for niche markets that's the thing you can find them here in podcasts and it's growing and audio is growing you know it's like I don't know audio is the new TV absolutely yeah you love that movie or orange is the new black or whatever but yeah but in all seriousness it is growing it feels weird it's kind of funny to say that like audio in 2021 you know but but it's it's like almost I feel like it's also an easier um platform I don't want to say easier but I feel like I feel like we're getting more we talked about this with authenticity and just being real and whatever. And podcasting or just audio in general is just so real and so truthful in the moment because so much of it is just our normal conversation.
Starting point is 00:15:55 I mean, we're not, like this isn't scripted. Podcasts, I mean, clearly we're over here like, oh, like, um, you know, I mean, this isn't a scripted thing. I think it just creates a natural organic conversation. And I think people anymore just want organic things. They just want like realness. They want, like, authenticity, you know, and I think podcasting delivers that in so many ways. And that's why, I mean, that's why I love it. I think it's awesome, you know, but. And, and, you know, unless it's live TV. Right. Right. And even live TV can be script, the news and stuff like that for the most part of scripted. I mean, so there's moments where they don't have it all mapped out. You can kind of see it in a look in their eyes. Right, right, right. Or that's just good acting to.
Starting point is 00:16:35 I didn't know we were back. But, uh, but, uh, but yes, I do think, It's interesting with the Amazon purchase. You know, I'll be honest until Amazon bought them, and I'm in the game, you know, with podcasting. But I'm loyal to where we produce and are at, which is the mainstream ones. Absolutely. This one's more of a walled garden, as they call it, because you can't just, you have to get approved through them. You're on there. I think, from what I understand, they're all exclusive to that.
Starting point is 00:17:08 Like I didn't see some of, you know, and I messed around on there a few weeks ago because I'd heard about them with the Amazon thing coming. And then when we chose this for a news article, spent some more time with it. But I was like, I wasn't finding mainstream names. Like there were some interesting topics. I listened to a couple of them. They were very professional and sounded good. Right. But I wasn't seeing like, you know, Joe Rogan or Gary V or whatever.
Starting point is 00:17:33 Any sort of the mainstream business and entertainment type stuff. So maybe they're on there. someone's going, no, they're on there. I want to know who our fact checkers are. Like, where are you at? Like, I'm just kidding. But I, but, so I think it's like a walled guard. So it's like, okay, well, that's interesting.
Starting point is 00:17:51 I don't know how that's going to go. Amazon will bring a lot of data for targeting. So they, I know they're just expanding their advertising abilities across platforms. So we'll see where that goes. But it's definitely, audio is the tour day four. here in 2021. No, I mean, it really is. And the other thing that am, I feel like obviously Amazon's is huge, huge, huge tech hubs.
Starting point is 00:18:15 And, you know, just overall hub of everything pretty much anymore. But the other thing they're starting to do, and this has been a thing that they've been doing through other parts of apparel, like on their website, you can like customize a t-shirt or whatever. But they're getting really into, um, customizing, like, particular clothing just by sending in a, like a t-shirt or, or, you know, or. or you send in a picture of yourself, like in a t-shirt, you send in your weight and you send in your gender. And it just like sends you back a very tailored fit t-shirt back from that.
Starting point is 00:18:50 But I think this is something that's going to be seen a lot more. I mean, when Amazon does something, I feel like it's because it's about to launch bigger, like, you know, and I feel like they're always on top of the game like that. But this is something that even reminds me. It feels similar to even things that we've had other guests talk about on the podcast, like whether that was Jordan Schindler or Sean Waylon or whoever it was. Like I feel like this brings in those kinds of, you know, like just the tailoring aspect of it. Even Klola Wright stuff. I mean, it kind of reminds me of all that kind of stuff too.
Starting point is 00:19:19 But yeah, so that's kind of happening too. And that's in there. No, Amazon's good. And with, look, you're going to see this development. And this isn't necessarily AR. This is, you know, using data and who knows what technology, every technology they have involved with this. But you're going to see this as the reality of more online shopping, making people comfortable with that, especially ordering things that take some amount of customization. Yeah.
Starting point is 00:19:51 You know, they've had this with, they've actually had this for a while, like back when I used to actually wear suits. Yeah. There was a site that came out with this. It might have even been like eight or ten years ago. The technology's gotten better. But where they literally take your exact custom stuff, there were some things that seemed. similar with this and they would build you a custom suit and you know right to you or custom shirts and everything so similar type approach and I think again you have what what's happened here is we've
Starting point is 00:20:22 we've grown e-commerce in one year the rate of like seven years absolutely yeah and so you have you know the average call it 20 to 35 year old's been very comfortable with e-commerce last 8 to 10 years yeah 40 to 60 a little less comfortable and 55 to 75 have been laggards with e-commerce. They've always gone to the store. They've always bought things, you know, especially certain things that you have to customize, whether that's groceries or clothes or whatever. Right. But you have all of this convergence of all these people coming online.
Starting point is 00:20:59 And so Amazon's trying to get ahead of that. Okay, all right. Suddenly, people that haven't always been comfortable with this, now doing it, how do we get them even more comfortable with the level of customization that you can do that would normally be expected in the store? Right. And so you're seeing those technologies. I think you're going to see it across a lot of things.
Starting point is 00:21:21 Absolutely. The only thing that I'm aware of that you won't be able to do is to taste what that fruit tastes like before you put it in your shopping cart. We're getting there soon, though. I'm not going to be able to feel that avocado. If it's perfectly, my wife and I, we'll go to the grocery store. We'll go to the grocery store and it's like, we're, we're holding, like, you know, hold them up like. If you watch the video, this will be more interesting.
Starting point is 00:21:46 But like, feeling those avocados, because we usually want them for like a salad that night. And it's like, you know, that perfect softest. And I don't know how they're going to perfect that with, uh, grocery shopping. I know. I love joking about, like, being a good avocado parent. Like, it's like, it's like, do you let your avocados go bad or do you use them in time? Because they are so sensitive. but that's a whole other topic.
Starting point is 00:22:06 Oh, God. It's like they're great one day and they're shit the next. Oh, yeah, it's like scary. It fall off a cliff. Yeah, it's like. What happened? Did Nash our four-year-old step on this in the middle of the night? It's like, no.
Starting point is 00:22:18 We missed the window. Damn it. You missed your hour window to eat the avocado basically is what's happening. Yeah. No, exactly. The bananas are, you know, are a more visible thing. I'm watching them over on their counter. And I don't eat a ton.
Starting point is 00:22:31 I used to eat more than I do, but then I like some doctor scarpment. but they're full of sugar, not that good for them. I'm like, okay. So, but I still like them. But I'll watch them over it on the counter. I'm like, I think I'm going to have one to not quite because I hate green banana. I mean, green banana is like the worst thing ever. Yeah.
Starting point is 00:22:51 They're sitting there watching over there on the counter and I'm like, okay, it's in a good spot. And then the next day I'm like, I mean, but, you know, like the day before it was like just a little brown. And the next day it's like this thing is like, you know, a piece of cold. Like what happened? It's disgusting. The window is gone. That's so. Anyway.
Starting point is 00:23:05 That's funny, yeah. The doctor missed the opportunity to, you know, suggest an apple. What is hepatassium? You know, bananas have potassium. Yeah. But the doctor missed an opportunity to tell you about an apple. Yeah. Yeah.
Starting point is 00:23:17 That's bad. You know, why didn't make that? But anyway, another news, Kia is rebranding their logo. I kind of like this. It feels very modern. And they wanted to do this to symbolize confidence because it's a very clean-looking, stroke-like rhythmic kind of deal symbolizing confidence and this like empowering kind of thing interesting right cool way to start uh 2021 but uh what are they had the word one of the worst logos
Starting point is 00:23:46 in auto uh before looked very chancy very cheap it was one of the weakest points of their brand however you know i i'm a technology guy i'm like modern it is better yes but generally speaking I don't love logos where you can't read the name of the brand. And when I look at that, it's so modern if I didn't know it. Now, I know it's going to be on a car, and I guess that's Kia. But I'm not crazy when you can't completely read the letters. If you really look at that, like, when I first saw it, I was like, obviously I knew it was Kia. But, like, if I didn't know it was Kia, would I have definitely known that was a KIA?
Starting point is 00:24:29 Absolutely. Can you tell me, we're looking at it. And if you're watching the video version, you're seeing it on your screen. Can you definitively see a KIA there? Or was that just me? I personally can. I just saw it and I was like, I could. But I don't know if it's just because I read about it beforehand and I see the, and I see the rhythm.
Starting point is 00:24:49 I see it. I'd like to show that 10 people cold and see if they definitely know that. And they didn't know they changed a logo. And see, can you read this? Can you read it? Because I didn't read it as key up. And that sounds very. old school or something. It doesn't mean that I need
Starting point is 00:25:04 block letters for your logo. Right. It could be cool. But it was just, that was the only thing that was a little bit like, okay. All right, it's cool, it's modern, it's better than what it was. Yeah. Once it's on the car, it'll look cool. I was going to say, but the way it looks in the steering wheel, I haven't pulled up, by the way, if you're on the video version of this, but the way it looks on the steering wheel, it's so
Starting point is 00:25:22 cool and it just looks so futuristic. Well, definitely does that. And look, it's odd. It looks so cool. Electric cars are coming like a freight chain. But like that's, it's coming. Like, we're, having this massive switchover, all these brands, automotive is going to electric and battery power stuff. And so it definitely feels in line with that change.
Starting point is 00:25:44 Absolutely. And again, it's better. But that was the only thing that just bothered me a little bit. I was just like immediately looking at it. I'm like, it's cool looking. That is funny. Can you read it? Well, everyone immediately see that.
Starting point is 00:25:57 Because again, on the car driving by, it's not a big deal. looks cool. Right. But when I put my logo up and I pay for naming rights at a major league baseball stadium, and I've got three letters on the stadium board. I spent $20 million to have it there. You got to be sure that people know it and know it can read it. Yeah. I mean, it's a good point, but. And I know over time, they know what they are. And it's like, well, once they know who you're branded, you know, I get it. I'm in the business. But just the only thing that's like, let's make sure we, you see Kia. Yeah. You see. Yeah. You see it.
Starting point is 00:26:32 You see it first. Well, I like this, too. This is changing it up a little bit, apart from, this is our last news topic for today. But KFC, I love, for the record, all of these companies that are coming into the esports gaming space, because I just think it's interesting how they then put their spin on, like, trying to, you know, like increase their, I love the Mountain Dew, the Direc, the D to G. I love that, so I'm going to use it here, even though it's not KFC's part of it. But KFC created a console that has a built-in chicken chamber. I just think it's smart and it's so funny.
Starting point is 00:27:14 And I just love all the different ways that these brands are coming into the esports gaming space because they know it's growing. And so it's like, how are we then going to get, how are we going to put our foot in the door? You know, I like it. I like it for a PR play and for like from a marketing perspective, an advertising perspective. I mean, how many people are actually going to own one of these things? 50? Yeah, I know.
Starting point is 00:27:36 But because you can create, but like sometimes you create product and stuff for the news. And I feel like this is an example of it. Right. Yes, e-sports is booming. Yes, KFC wants to be the official fried chicken snack, whatever you want to call it, of all gamers. Brilliant. Get it. I want to leverage the audience.
Starting point is 00:27:56 So they're coming where the audience is. But, you know, again, is this. where are there going to be four million of, you know, KF consoles, as they're called. Right. Right. And that's not the point. And someone would go, well, that was the point, Ryan. I'm aware.
Starting point is 00:28:12 But just so people are aware, this is less about having a console that can warm your chicken up. And I'm wondering if it warms it up from, like, the heat of just the playing the game. Those things put off a lot of eat. Yeah, they do. Which might be. That would be even like a recycle. Like, hey, don't use your microwave. You're sustainable.
Starting point is 00:28:27 Yeah. That's the other egg while I would have gone down. That was where my head went first. But nonetheless, this is about the PR and less about the product. Even the product looks cool. It looks kind of cool. Yeah, I've pulled it up. It was.
Starting point is 00:28:40 I was like, okay. But, you know, it's PC gaming, I'm sure, because I didn't see any integration with, like, Xbox or Sony or anything. So it's going to PC gaming, which is the largest platform because of the broadness. And most of the true, true gamers are PC console guys. And so I guess it would be interesting who they partner. with from your technology standpoint because these guys are like all about like how many gigabytes how many it's got to have every spec and speed feed is possible so uh we'll see if it's got
Starting point is 00:29:10 the uh kFC original recipe or and it's super fast or if it's uh little crispy a little extra crispy extra crispy console yeah hey there kFC call us honestly this is this is like what i'm saying this This is what you pay for on the Radcast. This is not even scripted content here. We are killing the game today. No, but that is it from the Radcast today. That is our news topic for today. Yeah, we had some good topics this week.
Starting point is 00:29:43 And go read about Clubhouse. It'll be the next big app coming down the road. And if you get on there, you can follow me at Ryan Alford on Clubhouse. I will be setting up some channels. I've got some ideas in the works. I even see the Radcast coming to life a little bit. potentially on Clubhouse. So more to come.
Starting point is 00:30:01 I'm actually going to extend one of my invites to the lovely Riley Clark here so she can get on there. Thank you. That's nice of you. Oh my gosh. So we really appreciate everyone listening. You know where to find us at the radcat, theradcast.com and the dot rad.
Starting point is 00:30:15 dot cast on Instagram. You can follow along with me on Instagram at any time at Ryan Alford and Ryanofford.com. We'll see you next time. Yo, guys, what's up, Ryan Alford here? Thanks so much for listening. appreciate it, but do us a favor. If you've been enjoying the Radcast, you
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