Right About Now - Legendary Business Advice - Weekly News Update 2.26.21: Spotify HiFi, Bacardi Snapcode, Avocados from Mexico partners with Mission Foods, $57 Billion Valuation for Lucid

Episode Date: February 26, 2021

Welcome to this week's news update on The Radcast!In this episode, host Ryan Alford and news co-host Reiley Clark, address this weeks top marketing and pop culture highlights. This episode dissects wh...at's going on in the marketing industry and what should be on your radar for the weeks ahead.The topics they cover today are: Spotify HiFi Bacardi Snapcode Avocados from Mexico partners with Mission Foods $57 Billion Valuation for Lucid If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript
Discussion (0)
Starting point is 00:00:04 You're listening to the latest radcast news update. Here's Ryan and Riley. Hey guys, what's up? Welcome to the latest edition of the Radcast. It is Friday, February 26th, and it is the year 2021. We are not in the future. We are now. We are here, and we are with the lovely Riley Clark, our producer and co-host.
Starting point is 00:00:28 Yes, hi. How are you? What's up, Riley? I am good. It's been a really good week. I'm just excited it's Friday. know, not in like a bad way. It's like that good feeling when you get a lot accomplished in the week and you feel like
Starting point is 00:00:38 you can look back at the week and go, I did that. Yep. And I feel like our, it's funny. I think we did the same thing talking pre-episode or earlier. We both were like, it's the end of the week. Whoa, where'd the week go? Yeah, I know. I know.
Starting point is 00:00:52 It's like really weird because we were like talking about the schedule. And then I was like, oh yeah, that's on Friday. And I was like, wait, that's like today. Today. Like it's so weird. Welcome to Friday. We made it. Yeah.
Starting point is 00:01:04 Exactly, exactly. But how's your week been? It's been good. It's been productive. We have a big shoot today. We're recording today, but we have a big shoot with a client doing a lot of video production work, photography work. We got some new equipment in this week. That's the sound of my hands would make because they were rubbing together because I'm so excited. When I get excited, I rub my hands together like I'm getting warm or something. I don't know. It's a personal tweak. I don't know what it is.
Starting point is 00:01:34 It's probably some deficiency in my brain. But we did get some new camera equipment. I geek out over that stuff. No, it's the best. When you get like new equipment and stuff, it's just like, you just get all excited. And we're shooting like some high-end gym stuff. Yeah.
Starting point is 00:01:50 All these athletes and sweat and smoke and just going to be great. Yeah. So I'm excited about that. And, you know, onboarding some clients. And, you know, it's been good. We've been just kind of rocking and rolling. having a good year. For sure.
Starting point is 00:02:05 And same with the Radcast. I mean, the Radcast is obviously just still, you know, taken off. You missed the episode this week. It was with Arjohn Ray, and he's the CEO and founder of Hello Wolfie. It's actually a service we're going to be signing up for and using a little bit too. So that's kind of exciting. And really exciting episode, very fun, engaging guy.
Starting point is 00:02:25 So that was a super cool episode. And then our episode that will come out on Tuesday is with Colin McIntosh. And he is a, the CEO and founder of Sheets and Giggles and just great episode. That was super funny. You're all's conversation. He's just a real brilliant guy and eucalyptus sheets.
Starting point is 00:02:44 I mean, you know, sign me up for them. One million dollars in sheets a month. I've been telling people this story and like they watch their eyes light up like mine did when Colin said, yeah, we're doing a million dollars in sheet sales in DTC right now. And I'm like, doing the math. I'm like, man, a million dollars in sheets. Holy sheet. Yeah, exactly, exactly.
Starting point is 00:03:05 But sheets and giggles, hilarious name, tons of puns. Oh, yeah. Which are my favorite. And so in Colin. Their marketing's cool. Marketing's cool. Colin's super cool. Hoping we can continue to collaborate. And Will I'm Ed, if you're listening, I'm coming for you.
Starting point is 00:03:19 I want to get to the beach house. You, me and Colin, we got to plan and strategize how to take over their recovery world. You guys are already doing it, but I'm in on this. Start a bromance. But speaking of Will. Ahmed. I got to diverge. We'll come back to Colin. But they did this partnership with the Army where they're going to outfit all the, you know, like all the armed forces and stuff like to track their performance to try to up their performance so they can see it. That's incredible. So that if you haven't checked that, whoop, the fitness tracker. Awesome. But Colin, oh my God, hilarious. Amazing. Sheets and giggles. So funny.
Starting point is 00:03:58 Can't wait for that episode to come out and know people are going to enjoy it. Colin was so engaging in just. It's so transparent with stuff, but then hilarious at the same time. I mean, I joked as we were getting to the episode. I was kind of hoping you'd be in the bed and the sheets. And sure enough, he got in the bed. He was home. He happened to be home working that day. He's like, okay, I'll just get in the bed.
Starting point is 00:04:18 Totally gets in his bed and he's got the eye, the eyewear sleeping eye thing next to it. And they have purple, which is a big part of their brand colors. And it was just hilarious. Oh, it was super fun. It was fun and a million dollars in D to C sheets. I mean, guys, if you're an entrepreneur and you're dreaming big, if Colin is selling and look, he's smart and he's doing it the right way, which success is not easy.
Starting point is 00:04:44 But if you do these things and you get out there and do e-commerce and get it out there, a million dollars a month is feasible. And they're just getting started. So they're about to sell mattresses and everything else. Oh, yeah, yeah. But definitely listen to the episode because there's just so much more that, you know, is just a lot, just a lot in that episode. It was really great.
Starting point is 00:05:01 And I did. If you haven't listened to Arjun with hellowufi.com, if you are a small business, you need to be using this social platform. There's a lot of different ones that are expensive. His is super cheap. He's pretty much offsetting the cost because he's trying to grow the platform.
Starting point is 00:05:18 It does some amazing things with populating content, sharing it. So this is like a social media, scheduler, emoji, strategy, blog assistance, copywriting. Like it's all in one and it's an amazing value. So hello woofie.com.
Starting point is 00:05:34 Plug for that, but also a plug to go listen to that episode because our June's great. And if you're a small business, there's a lot to learn. Absolutely. And just a note on that episode too, if we're really trying to promote
Starting point is 00:05:46 like our video episodes that we do and, you know, obviously that we're producing. And in that episode, the video version, he kind of even walks you through a little bit of what you can expect from the software. And so I just felt like that's noteworthy in case like you want to
Starting point is 00:06:00 see like a little bit of a visual or whatever, definitely check out the video version of the episode with Arjun, because it has that information for you. Yeah, definitely get on our YouTube channel or IGTV and check those out. Raleigh does great with adding the interactive content. We spend a lot of time on that, and it's really dynamic, adding another layer to the episode. So, you know, we'd love it and give us some feedback on any of our channel.
Starting point is 00:06:25 Yeah, absolutely, absolutely. Okay, so let's do another wine tip for this week. Okay. All right. So let's set, let's set the stage here a little bit. Let's do a, it's a, okay, let's do a warm, warm weather. The weather's warm. Yeah, I don't know. It's 72 to hear.
Starting point is 00:06:44 Well, yeah. In the lovely Greenwood's off. Yeah, I mean, I wasn't complaining today. I was, okay, shorts, I'm good. So, if you're listening and you're in the northeast or otherwise, eat your heart out, baby. Yeah, exactly. It's, uh, it is nice here. Exactly.
Starting point is 00:06:57 But so we have warm weather. Your fruit, a little bit chicken, like what kind of, what wine are we going for? Well, I'm going to go white here. We're going to keep this, you know, white, red, rosé. We're going to keep them all in the family. Okay. Even though I'm probably definitely a heavy, heavy red drinker, I do know my whites. And if this is made by one of the.
Starting point is 00:07:27 most well-known red makers of wine in the world in California, Napa, a little place called Aspen. I'm joking, that was from Dumb and Dumber. I reminded myself for that. All of you. Yeah. I love that tea. Where the wine flows like the women of Capistrata.
Starting point is 00:07:50 A little place called Aspen. Anyway, I digress. Anyway, Napa Cabernet, one of the biggest best in the world, Camus, Chuck Wagner, one of the most well-known winemakers. Little known fact, probably to most people.
Starting point is 00:08:04 They do make a white, and it's delicious, just like the, it's much more approachable on the value. Camus has got pretty expensive. It's like $85 a bottle now, which is pretty steep.
Starting point is 00:08:15 But this is around $20. You can find it for less sometimes. Nice. It fluctuates a lot. Wait, what's the name again? I'm getting to it. Oh, okay, okay, okay. It's not the conundrum.
Starting point is 00:08:27 that it sounds, that's the name of it, it's called conundrum. Okay. So conundrum white. It's a blend. Uh-huh. It's like Chardonnay, musketette, about three other wines, names that, you know, they don't really matter. I got you. I'm not a hoosy-shmoozy on all the names.
Starting point is 00:08:45 This is about flavor. This is about being delicious and conundrum white from Chuck Wagner and the makers at Camus. Makes a delicious white. It goes well. chicken. It goes well with warm weather coming. It's a great summer wine too, but it's definitely, you know, for a good backyard, you know.
Starting point is 00:09:05 You can have it, it's like 15 to $25. It fluctuates a lot. I've walked into stores and saw it for 15 and bought like six bottles. And then I've been on stores like 25 and I'm like, yeah, you know, 25, it's still worth it. It tastes like a $25 wine, but it's like it gets to that point
Starting point is 00:09:21 when you're mentally like $25 bucks. Yeah, okay. Yeah. Like, I don't know. You know, I can do it 15. You know, okay, I can stomach that. I can justify. For a white, especially for white for me.
Starting point is 00:09:33 For red, this is a whole other thing. No, I'm there with you because I'm a red drinker too. So, like whites, I'm like, it has to be really good for me to. It's slightly fruity but not overly free. If you're wanting a fruit bomb, like, sweet, sweet with my whites love, she loves sweeter white wines. I'm not a fan. She loves them. And she likes this, but it's not overly sweet.
Starting point is 00:09:55 It's kind of a good in-between. Okay. But it's sweet enough, and I enjoy it. And so it's not like syrupy sweet, but it's a good in between. It tastes kind of like a chardonnay mix with a musketine wine or something. If I was going to describe it, which is not a terrible combination. Chardonnay is super dry, super not sweet, you know, for the most part. And then the musketine, like super sweet.
Starting point is 00:10:17 So it's kind of in between, but I would say it leans more towards the chardonnay than the musketine because it's just not, not overly sweet. But very tasty. a little apricot. I'm joking. I'm not going to get a flavor profile. I just know it tastes good and what doesn't. Right, right, right.
Starting point is 00:10:34 And, you know, it's a party favorite. If I'm having wine, white, it's getting warm out. You can count on there being no conundrum at our party, but definitely conundrum on the table. I like that. How many puns can I have? Yeah, I know, I know. Collins inspired us.
Starting point is 00:10:51 Yes. But yes. Yeah. Today's podcast brought to you by. by Camus and conundrum. Gosh, I wish. We're there. We're almost there. We're almost there. Cool.
Starting point is 00:11:01 Here's Riley with the news. Here is the Radcast News. Okay, so our news topic for this week, first up on the list, Spotify. We love Spotify because that's also where we put our podcast. So, you know, this is obviously well-received news. They are coming out with a new high-quality subscription-based platform. it's basically a little level up from your premium but what's interesting about this is this is um
Starting point is 00:11:32 considered a loss less audio experience so essentially you're not hearing the compressed audio that you hear post production it would sound more rich and deep and just like this you would hear all the notes and everything just a much deeper way and anyway it's $20 if you're not already a part of it otherwise is if you're already a premium member, it's $10 added on to your premium membership. Interesting kind of concept. Some people are saying it's not going to, it's not coming out until later this year.
Starting point is 00:12:04 There hasn't been a set date except for the fact it's late 2021. Yeah. This is going to be interesting. I like the notion of this and obviously I've wondered for a while, like we were going to, you know, there was this promise like 10 years ago of like a high-deaf audio that's never like really come to fruition. I don't feel like.
Starting point is 00:12:23 Yeah. I've yet to have been on it, you know, like the difference between. There's definitely been improvement in like cog quality and like sounds of certain things, like on cell phones. But it's never like come to fruition like the way like TV has. Like if you look at a TV, you know, like pre-HD, post-HD and even 4Ks is then a little hard from 10 to ADP because, and this goes to where I'm going with this. Like do the headphones are the headphones going to be able to hear the difference on your standard headphones or do you need like better headphones to hear this difference? and how many people are going to be able to tell the difference and pay for the difference. I don't know the answer to any of that, but I do know that this is coming because of the proliferation of 5G networks
Starting point is 00:13:05 and the bandwidth that's needed. I think it's all in alignment with because audio files like this actually are a lot of data and the amount of throughput that you could have like either with 4G or others, which is a lot. but this 5G networks becoming ubiquitous Wi-Fi becoming ubiquitous especially in developed countries like the U.S. It's not surprising that this has come out but I just don't know
Starting point is 00:13:32 it's going to be one of those like you've got to hear it to believe it and this is back to where as long as you can sample it or do something to see the difference back when TV came out you go to the store and you see the difference or whatever you could see that very clearly. It's going to be interesting how they sample this and how you can tell the day.
Starting point is 00:13:55 Like, okay, listen to it like this. And now your headphones can be able to do that kind of tell the difference, to pay the difference. I think it'll be able to, you'll be able to hear a little bit more of a difference than anticipate, than like I think might be anticipated because, I mean, some articles were saying, like I was kind of reading through a couple of different things. And some people were saying, you know, this is basically going to be like a waste of an extra added on to your subscription. but to your point about 5G,
Starting point is 00:14:20 like, will you really be able to understand the quality if you don't already have 5G? Is that kind of what you're saying? Well, I'm just saying like that way won't eat up your bandwidth or it has the bandwidth to deliver it. Like, you know, I don't know if it's a completely interrelated because you think audio, you think, well, that's not much data compared to video.
Starting point is 00:14:39 But when you get into this loss of stuff, these files get pretty big. Yeah. Those are like downloading and different things. So they could take forever. If you were on a slow 4G or even 3,000, G network downloading a 100 meg losses. One song could take like 30 minutes.
Starting point is 00:14:54 Right. No one's going to wait for that. Right. So 5G will allow for the distribution, but I just don't know, like, I see this be more of like the play for people that listen to more classical music or more like historic, like stuff that had a different sound quality and tone. I'm just not, I don't know. I'm just not sure if Post Malone's music is going to sound much different.
Starting point is 00:15:18 with lossless or not. Not because there's not nuance to his music. I'm not offending Post Malone here. I like Post Malone. It's on my workout playlist. But I don't know at the loudest level when I'm working out if that's going to sound different. But I could see where like a classic Clapton song, you know,
Starting point is 00:15:41 lossless, you know, or, you know, just some heavy. where every instrument's like, you know, really pronounced or something. But I'm also wondering what this is going to do for podcasting. Because as far as like how you're coming across and podcasting the audio, I feel like it might become a much more crisp sounding. Like, you know, I think it might just really expand kind of how you're hearing everything and it might just flow better. So you're thinking like I thought 10 years ago.
Starting point is 00:16:09 I was like, that was my expectation. But I never saw that leap. You know, so it would be interesting. But maybe that's what this will do. I will see. I will follow it here. Well, you just wait and see. Exactly.
Starting point is 00:16:21 And maybe we'll do a test here on like the radcast. Oh, speaking of tests, I'm going to go off tangent a little bit. All right. You remember a couple weeks ago when we talked about Coke coffee? Yes. I just remember this. I meant to say this earlier. Okay.
Starting point is 00:16:36 I had one the other day at the airport. Okay. And I'm thinking about it. I was like, okay, you know, we follow things up on the radcasts. you know, sometimes we've got to hold each other accountable to the actual follow-up of it. But anyway, guys, it's good. It's actually good. Call me crazy, but you probably will.
Starting point is 00:16:56 But that's okay. But I had, just to be fair, if you try the caramel one or the other one, I didn't have the other two. I only had the dark roast coffee Coke. Okay. And would recommend, would recommend, I don't really know how to explain it, except for the fact it tastes like coffee. Coffey. Oh, my gosh. Kofi, that's what they should have called it.
Starting point is 00:17:17 It's Kofi. Oh my gosh, Coke and coffee. That's like a... Kofi. Yeah, Kofi. Anyway, you know what I mean. But really, really would... Yeah, exactly.
Starting point is 00:17:28 Exactly. But Wood recommended it was really good. And yeah, a little bit of a tangent. But we always follow up here. We do follow up well. Yes. And we'll see once it gets out in the mainstream, like here in Greenville, South Carolina. Let's watch it go down the call.
Starting point is 00:17:44 coffee shelfile. You're going to hate on this no matter what. I just, I don't know. All these kind of gimmicky drinks like this, it's not like your core drink. It just seems like it never sticks. Like, new Coke. Like it didn't, you know, I don't know. Like these energy drinks, the flavor is changing is one thing.
Starting point is 00:18:04 You still have your core product. Is it energy drink with the same ingredients? Right. Different flavor. Get it. Yeah. But Coke. Energy.
Starting point is 00:18:13 you know like yeah but this is like kind of competing with your Starbucks stuff and for those of us lactose free people this is going to be awesome and it should be awesome so now I want to know if you have tried it I want to know now if you liked it I give it 12 months we love the optimism it's just being real I've watched these products my whole life like come and go no I mean I hear you I hear you okay back on track back on track I'm ready I'm ready So our next topic is there was a, wouldn't you love to be this startup vehicle company, Lucid, that had a $57 billion valuation in merger with Churchill Capital for IV, whatever. CCIV.
Starting point is 00:19:01 Yeah, exactly. Yeah, that one. One of those numbers. Yeah. But, but yeah. Where was CC3, you know, CCIV? I know, what happened to CC3? No, that's okay.
Starting point is 00:19:13 But anyway, this company is, some people are speculating it's going to be a new Tesla. Some people are saying that this actually really hurt CCIV because it actually, two days after they announced this merger, apparently their stocks went down over 50%, which is not ever fun. But what do you think? Like, this just proves the sustainability factor that Lucid's really trying to push. They are very on their website. If you go to it, first of all, the car looks beautiful. And second of all, apparently they're really focused on sustainability and the environment.
Starting point is 00:19:47 And so all of their materials that they're using are very focused on using the Earth's resources as efficiently as possible. I love the name. You know, there's something about like certain names that are like, you know, stand out or like words that I like. And Lucid's like a word that I like. I don't know why I like it, but I do. Even though I did think when I first saw Lucid and Cards, I was thinking it was autonomous. like self-driving cars so that maybe you could sleep. Like I thought that's dangerous.
Starting point is 00:20:16 I thought that's what it was. Like maybe it like lets you sleep while it drove itself. Isn't that seem dangerous though? But it wouldn't lucid make much more sense if like you could fall asleep while the car drove you somewhere? I technically think you're right. I think I think you're lucid dreams. I get it.
Starting point is 00:20:33 Yeah. But that's where my head went. Anyway, look, electric vehicles are all the rage. It's all you're going to see. You're going to see. You're going to see more and more. Every manufacturer is going all in on it. It took forever for Detroit and all the main U.S. automakers to get behind it
Starting point is 00:20:49 because all their facilities were built for developing gasoline cars. It takes a lot of investment, a lot of money. They're finally on board. It's moving this direction. Obviously, the DTC model and everything that's happened with Tesla being electric cars, serving direct without dealerships. That's going to be a big stink, by the way, where dealerships fall in all of this. it's not going to be pretty for them over the next 15 years.
Starting point is 00:21:12 I don't. It'll be pretty for the ones that figure out the best way, but they're just are not going to be the volume of dealerships that there are in the future. Just you heard it here first. But nonetheless, Lucid looks like, you know, I don't know enough about the company that they merged with, but I do like the look of the car is beautiful. It looks cool.
Starting point is 00:21:35 I do think it's a little bit of, a curse getting that valuation. I think truth be told it's like proud moment but like it lives, it leaves, I'd rather that you know, doesn't like that come like once maybe you truly, you know, like you're a week away or something. Like they still seem a little far from that. And so it's great. It's a good marker. But what happens
Starting point is 00:21:59 when you come in at 10 billion? Like, I know. That's a lot of money. Yeah. It seems like just asking for quite. But it's not. a surprise with where the business is going, where the industry is going, and when anyone's kind of got their ducks in a row and pulls together this kind of merger, you know big things are going to happen, but it's just the electric cars are here and only going to get bigger. I just hope they keep getting more chargers places. Well, I mean, they'll have to. They'll eventually have to.
Starting point is 00:22:30 I mean, thankfully, like, I mean, even when you go to like a Publix or something, I mean, yeah, we're in the South and we have Publix, but like, you know, even in Kroger's or, you know, wherever else, us there are stations now where you can just plug in your car and this car are actually going to have Tesla chargers outside in our parking lot they're going to have Tesla chargers here yeah yeah that's no way it's being worked on it's not completely final so that's actually really crazy I did not know that yes it's going to fight the uh the scene me like a little branding place too so I gave it for real so we'll see secrets out you're on the radcast but uh it's not completely final yet okay in discussion okay well next on
Starting point is 00:23:08 our list is my favorite avocados from Mexico. I love avocados so much. I've already had two today. Really? Literally. Literally. You really built up for this episode. You're like supporting all these brands. Yes. We totally brands you start paying us because like we're supporting them. We're eating them. We give at least 17 companies. How many shots out? Coke party doesn't want to hire us, but that's okay. Coke can hire me. Coke can hire like me to sponsor because, you know, I love the coffee. So it's, you know, just keep it up. The singular voice of Coke coffee or Kofi. Gosh, yeah, that's okay.
Starting point is 00:23:45 It was embarrassing, but we'll move on from it. And that's totally fine. I accept it. So avocados from Mexico is teaming up with Mission Foods, which is a tortilla kind of company. And basically, they're doing this for March Madness, which I think plays into the fact that you didn't see avocados from Mexico in the Super Bowl, but you are seeing them in this March Madness tip off taco or tip of the taco.
Starting point is 00:24:08 Tip-off taco? That makes more sense. I think it's tip-off taco. Tip-off taco. And yeah, this just shows the continuation of the sports-themed marketing situation that's happening, even though the Super Bowl wasn't the play for them. It's in March Madness. Yeah. I mean, a good play. You know, it's interesting because these are, you know, foods you get the grocery store. And you're used to, I don't know about you, but I remember going to the grocery store. And when you see these kind of co-promotions, It'd be like an in-cap or maybe the woman or man, whoever's cooking, like, at the little thing. Sometimes it's like, you know, some woman high-end chef or some dude like flipping things, like making stuff like with ingredients together. Yeah, yeah.
Starting point is 00:24:52 But now in a digital world that we live in, they're bringing this kind of co-marketing partnership together, even though it's something that you eat together digitally, you know, through all the social channels and all those things. So it's a great promotion. It makes sense. be interesting how the execution, I mean, they don't have all that out yet. I'll be kind of following along to see how they execute it. But it's cool, and it's kind of the modern co-promotion of what you typically see in a grocery store. Yeah. Because think about it, like 10 years ago, like the only way these kind of co-promotions come to life is in the physical retail store.
Starting point is 00:25:25 Uh-huh, uh-huh. And now these brands through digital channels and other layers of experience on other things, like they can bring these things to life. So it's pretty interesting. And, you know, March Madness. God willing, you know, goes off. It seems to be no matter what. They're not going to cancel it again.
Starting point is 00:25:43 Should be huge because I think you got all this pinned up desire from people that didn't watch it last year. A lot of stuff. So the rating should be humongous with people kind of tuned into it. So, you know, avocados from Mexico making their run, staying in the sports realm. And, you know, I like me some avocados, man. I'd make some killer guacamole.
Starting point is 00:26:02 Me too. We should put our guacamolees to the test. Blind taste test. Yeah. Wait, but do you put onions in your guacamole? Just a little. You actually do put onion in the moon? Yeah, just a little.
Starting point is 00:26:14 You have to. See, I disagree. Yeah. It's okay, but I like, I don't like, I'm not a big onion person. I hate onions, though. I do too, but I put onion powder. Yeah. No.
Starting point is 00:26:26 Red onion. You have to have a little bit of red onion in your guacamole. And I am not the onion. I am much like you. No, I do not like onion, like crunchy onion. But when it's blended in with like 12 other ingredients, I can, it's sometimes you need it for the flavor. Well, so you blend it, you don't just chop it? It's chopped up real fine.
Starting point is 00:26:45 Okay. It's not a huge chunky red onion. Okay. I was going to say, I can't stand that one that's in guacamole. No, it's cut up pretty fine. That's good. But you got to, it's kind of a necessary evil, unfortunately, for good guacamole. And salsa, too, actually.
Starting point is 00:27:02 Hard to make salsa without a little bit of onion. Well, salsa is different. I get you there. I get you there. I get you. Yeah. You're picking up when I'm laying out. Yeah, I get you. I get you. You can have all the onions you want and salsa as long as you have a good amount of tomatoes. But anyway, our last topic for today is Bacardi and Snapchat are teaming up together. And this is such a cool thing because they are using the play on Snapchat codes, bar codes, basically. And you have your Bacardi bottle. I'll put it here on the video as well. You'll have your little Bacardi bottle. And you can scan the Snapy bottle. And you can scan the Snaparte. It will come up and it will give you it kind of reminded me of TikTok a little bit, but it will give you a prompt dance, so to speak, in reading your body off of the, you know, AR, the 3D animation. It'll read what you're doing. It'll tell you what kind of poses and, you know, you'll follow the prompt. And basically when you finish it, you get to put it on your Snapchat story and all this kind of fun stuff.
Starting point is 00:28:01 but it's like one of the first times you've seen this kind of company team up with like a thing like Snapchat. So that's kind of really cool. Yeah, I think Snapchat's going to have a big year actually. This is pretty cool. They've become a little more not niche. I wouldn't say it, but they're still huge with, you know, Gen Z and younger. Yeah. You know, people still use Snapchat.
Starting point is 00:28:25 I think they still, they're getting some cool integrations. You know, Bacardi is interesting, you know, because I feel like. like most people that are on Snapchat aren't 21. But, you know, some are. But smart play. They will become 21 at some point. Or they might be drinking anyway, which would not be legal,
Starting point is 00:28:43 but it would be smart from the brand perspective. But I will say this about this. I want to see the bloopers from this. Oh, right. I want to see people like me, like trying to do the dance. And if you're watching the video, you're seeing me in my four joints and not my 18.
Starting point is 00:29:00 I say there's 18 joints. You know, they show that it's reading or whatever. That it's reading in your body. I'm like, I guess I think I only have four. I have two elbows and two knees. But, you know, I want to see the videos from this, like be more of a spoof than I think how good it'll be. But this is kind of what I would need to know how to do one of these dances, though. I mean, but it also played off the dance challenge thing.
Starting point is 00:29:21 I mean, there's a lot of a lot of borrowed interest here that makes sense. So I think it's fine. It's fun. It's fun. I'll probably do it. Will you? I mean, maybe, you know, why not? I want to see that. Yeah, I'll, you know, I'll put it wherever.
Starting point is 00:29:35 Is it like one, two, kind of like, up, up, down. And then I'll see the final product and then I'll be like, actually, that was the whole blooper because I understand it was a bad, it was a bad video. This reminds me of, you know, that Jason Derulo song from the summer that last summer, my niece was teaching my wife on the boat how to do. And I was like trying to fall along. It was like the arm one, you know, like, bum, bum, bum. You know what I'll talk about.
Starting point is 00:30:04 I would. Okay. You'd rock play that you'd hear it. Okay, okay. And some people hearing, definitely knew from my wonderful noises from the song. Anyway, it's, I like that song. Yeah, yeah, that's fun. The kids like it in a couple of cars.
Starting point is 00:30:20 And it's fun. This all brings together just like making use of the situation we're still in, but having a good time while you're doing it, and obviously having a little bit of a cardi and you're fine. Exactly. Yeah. That's probably why they do it to where it's so complex. You have to be drinking it while you're...
Starting point is 00:30:38 You've got to have four McCarty's before you start. Exactly. Yeah, one to loosen yourself up. And then two, just not care what you look like while you're doing it. Exactly. Exactly. Like anything else, they'll be like the 3% that are really good at it and that make it like, wow, this is how this was supposed to work.
Starting point is 00:30:54 And then the other 97% were like hitting themselves in the face. Like me, trying to do an arm dance or something. No, exactly, exactly. No, but that's it from us this week. I hope you have a great weekend, wherever you are, and whatever you're doing. Yeah, follow us along. You know where we find us, theradcast.com,
Starting point is 00:31:13 on YouTube, on Instagram, on Facebook, anywhere and everywhere. I'm at Ryan Offord on Instagram, and we'll see you next time. See ya. Yo, guys, what's up, Ryan Offord here? Thanks so much for listening. Really appreciate it. But do us a favor. If you've been enjoying the Radcast,
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