Right About Now - Legendary Business Advice - Weekly News Update 8.21

Episode Date: August 21, 2020

Weekly News Update, August 20, 2020, with Ryan and Reiley.In this episode, Ryan and Reiley catch up on the following topics in business in marketing news:B2B e-commerce: Touchland KUBAmazon Business SchoolThird party cookies being removedTik Tok -- Where's it going?Klarna music festival(Links below)https://www.businesswire.com/news/home/20200818005540/en/Touchland-Hand-Sanitizer-Launches-eCommerce-Platform-B2Bhttps://www.retaildive.com/news/amazon-launches-small-business-academy-program/566729/https://marketingland.com/how-two-martech-companies-are-taking-on-the-cookieless-world-281076https://www.theguardian.com/technology/2020/aug/18/software-firm-oracle-in-talks-to-buy-tiktok-and-challenge-microsoft-bidhttps://www.campaignlive.co.uk/article/klarna-invites-music-lovers-klarnival-missed-festivals/1692200 Follow along @the.rad.cast | @RyanAlford | @radical_resultsIf you liked our podcast, please like, share and rate us! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You're listening to the latest radcast news update. Here's Ryan and Riley. Hey guys, what's up? It's Ryan Alford and Riley Clark. Welcome to the 817. That would be August 17th weekly news here. It's, well, I guess I make them on Friday, so I do 821. The week of 817.

Yes. Yeah. Okay, we can do it that way. The week of August 17. Or the weekending August 21st. Exactly. Exactly, exactly. A whole week of news.

Good to have you on, as always Riley. Yes, thank you. Glad to be back. How's life? Life's pretty good. Nothing too crazy different, I guess. But just, I mean, I feel like the Radcast has been having a lot of stuff happening this week and just been catching up on a lot of stuff.

But how's your week been? It's been good. Yeah. It's been a normal week. It's been like yearly normal. Like there hasn't been, for good, better and different, there haven't been too many high highs or low lows. There's usually, you know, running an ad agency. No other shoe about to drop.

Yeah, like, you know, when you run a business and ad agency, there's, you know, you're either putting out fires or creating new ones. Not a dumpster fire rolling down the hill. And so it's been pretty normal. You know, we've got a lot of website projects going on and something that I wish would kind of come to a conclusion. websites are challenging and long and which is you think you've got something that figured out you're like oh we could do this and you know so it's been good and just normal stuff around the offered house you know the kids are somewhat going back to school yeah how's that transition the new normal so are you like teacher are you and Nicole like teaching sometimes you know we have the modern brady bunch so we have my two boys half the time and so when they're with us and you know no they only have school one day a week and it starts next week. And so we can't, yeah.

And then Nash is in preschool, so he's back in preschool every day. And, you know, his school's been open all summer and they've been doing, they do masks with the teachers and everything, but there's been no outbreaks. I mean, no teachers gotten sick. Really? There's been kids at school, you know, 300 kids in the preschool. Do they have to wear masks when they go into preschool? Not the kids.

No way. No way. And they're all under the age of five, six. There's been no outbreak. So I think, you know, one school does not prove a point, but I think it shows that maybe kids don't transmit it as much because none of the teachers have gotten sick. That's interesting. Which you would think it'd be the opposite because aren't kids like super, you know. Oh, their hands are in their mouths and touching each other.

I mean, my mom's a teacher, so anytime she would come home sick, like we just knew, like everyone else is going to get it, you know, because she brought something back from her kids. So I'm managing all that, but it's good. Looking forward to the week. I think we're going to do a little lake day for the team here on Friday. Yeah, I think that'll be fun. That'll be fun. Yeah. Get on the boat.

But what's in the news this week? News this week. Well, I'll give my radical news first. Okay. Start. Our fun little segment. All right. So Clarna, which is a Swedish company, I think this is so cool, by the way.

I've seen other companies like take on this kind of idea. they're doing live broadcasting events of concerts, but it's giving you a festival feel because a lot of festivals got canceled over the summer, you know, obviously because of COVID. So, Kowarna is doing these whole online events. But what's really cool about them is there's also a chance for you to like learn how to do, it's interesting, like you learn how to glamp better, you know, like the glorified or, not glorified, glamor camping or whatever it's called,

you know, the glamping, like, you know, learning how to do that. And then there's step-by-step guide to festival eye makeup. And then, you know, you want to go outside. Like there are things for outside, you know, you learn about your environment, things like that. So super fun, kind of funky, interesting kind of things. And that's going to be live for four days on August 20th,

so starting tomorrow, on Facebook and Instagram Live. Are these replacing, like, Coachellas? See? Because at, like, Lollapalooza, that even still exists. Yeah, it's still, you know. These people go to Coachella, don't they go to Coachella to drink their faces off and party? And, you know, I've been to music festivals.

I would argue probably drugs over the drinking probably happens. Pills being popped. Are people like in their New York chateau, you know, on, you know, Fifth Avenue or, you know, in Tribeco or whatever? Yeah. In their, and watching this on their laptop and popping pills. Like, what are we doing here? I would actually, that would be entertaining, though. Like, starting tomorrow, just see people, like, just strung out in office places.

And it's like, no, it's the festival, man. Last night, yeah. Yeah, like, we did Coachella Live online. Clorna. Clarnia. Okay. But is that what we're talking about here? Clarnaville, is what it's called.

Clarnaville. Clarnedville events. All right. But I think it's interesting. Like, I think that kind of concept, because it's similar to, like, what's happening in Fortnite, too, because, you know, like, Marshallville. Marshmallow had like a big concert in Fortnite and things like that. I think virtual concerts are going to become like more of a thing.

Yeah. Like, you know what I mean? Like in a game or online or whatever it is. But I think that's interesting. And proceeds are going to musicians that have been affected during COVID, which I think is really sweet. You know, I always love that giving back circle. Yeah, because, you know, that is one of the things like, you know, freaking Dave Matthews and marshmallow and. Kanye and like the biggest of the big stars.

Right. They're not that affected by this. They still have revenue streams. It's kind of that mid-tier that can't tour that lives off of touring. I'm not going to try to name any of those names, but there's lots of them at every genre. Absolutely. That lived and died or, you know, off of their income from live shows and merchandise and all those things.

And that's kind of gone away. Yeah. Hopefully their merchandise isn't affected as much, but as far as like the live stuff. obviously. If they had a good e-commerce store set up. Because a lot of them sell merchandise at the concert. That's true. That's true.

And a lot of them do. There's a lot of stuff that's, you know, I don't want to say cookie cutter, but if they're with a good label, they get a website with, you know, merchandising set up. Are you buy on their Instagram or something like that? Yeah. Yeah. What about you? What's your radical thing this week?

Well, it's actually interesting as I was going through my feed on Instagram and I I actually, both Instagram and Facebook, I found it ironic. So TikTok is advertising on my feeds as an agency owner who does digital marketing. Good targeting, by the way, but they're marketing their business ad manager. So they're marketing to me to get my, our clients on TikTok to advertise. And it's in my Facebook feed, they're running ads. And in my Instagram feeds, literally before we started this podcast, I'd already had to Facebook ad, and I was going to talk about their ad platform that's launching.

So you're going to start seeing, low and behold, all those great videos you thought you're going to see on TikToks without ads. No, it's coming. It's already here. If you're active on TikTok. But it's interesting that they're running ads on quasi-competitive platforms. That is interesting. For their ad platform, which is actually getting pretty interesting.

Josh, our digital media manager here at Radical and I were talking about. it is we're starting to experiment with some of the brands we work with on the platform and looking at some of the targeting, which is both interesting and limited at the same time. But I just thought it was, it's not surprising, but it was just interesting kind of, I use the analogy of if you were watching CBS and you saw a preview for NBC on it, a little bit. Right, yeah, yeah. And so being an ad guy, I shouldn't be surprised. by this because again, it's smart.

They're using the platforms where, you know, someone... Oh, okay. Not just kidding. I'm just kidding. Exactly. But it was still nonetheless, especially with Instagram launching reels and everything. Yeah, right.

But again, in all my TikTok scrolling or swiping or tapping, more than anything, when you tap to the next video. I've never seen Instagram ads. So maybe in turn, you'll see. see such thing. But so twofold. Number one, the interesting nature of where they're going and the ability to market your brands on TikTok is kind of the macro news.

But the more radical interesting news is Facebook and Instagram being the platforms of which they market to people that would be likely to market there. Go figure. Yeah. That's kind of interesting. We can kind of get into that a little bit, actually, with one of the newsmen. pieces from this week. I feel like that's kind of a good segue.

I know it's kind of out of order for when we talked about. But Oracle trying to buy TikTok versus Microsoft. Yeah. Interesting. I do think it's interesting that Facebook and Google don't get to have like their hands in this because of the antitrust issues. Yeah. Isn't that interesting?

Yeah. Yeah, it's interesting. I mean, you know, the big can only get so big, you know, Facebook bought Instagram. Yeah, 10 years ago, roughly 10 years ago. Yeah. I guess that's why part of me would have thought that kind of. could have made sense. Yeah.

But it's, you know. I think they're not going to let the big get even bigger at this stage. And what's interesting to me about that, and look, I would still put Microsoft as the most likely destination if I was, you know, betting on these horses. But Oracle has never really been a consumer-facing brand. It's, they've got their hands in so many different levels of software. I think of them, again, back to the digital marketing realm, is kind of being the platform for data management with consumer data and being able to do more highly targeted advertising

through their platforms and through their connected data, which tells you more about consumers and their usage and things like that. Just to kind of, you know, I know we have various levels of marketing people that listen to the podcast. Right, right, right. I want to both simplify it, but not, you know, seem like I'm dumbing it down or something. But it's interesting because they've never, you know, Microsoft. You know, there's probably 10 products in this room that are consumer-facing that consumers buy and that you use.

And so there's somewhat of an obvious connection there for how they might, you know, move into this space. Oracle is quite interesting. I don't know where they're a cloud-based business. So, I mean, you know, one of the guys in the, and I was reading about was making a good point. It's like, this isn't even in their lane. No. But I think that's why Twitter wasn't interesting. rival to Microsoft. But I think

if Microsoft gets it, it's going to give way more of a younger generation pool because they'll have more, I mean, they already did that with Xbox, but I think even more so with, like, TikTok, they'll be able to see way more what millennials and Gen Z are really doing. Yeah. It will definitely give them

an eye into that. It will also give them a platform that will make it really interesting. Because, again, Oracle has all these tools and data streams that feed into these platforms and these arrangements or contracts or whatever you want to call them with the Facebooks of the world, the Googles of the world, all of those platforms kind of feed into their data cloud.

And to have and own their own network, it would make TikTok potentially extremely powerful for the targeting and data capability they would do because it would bring to them a really, I mean, the market leader for the most part in that kind of data aggregation and how you can use it for targeting and different things like that. So in that instance, it would become extremely interesting. And maybe it's a test place for them for where to activate their data sets of different things, maybe before launching on other platforms. So it would be interesting how all that all comes together.

There are deadlines coming up, though, September 15th. Yeah, 90 days. Trump's deadline. We'll see if that holds. You think it'll move? I think that I think it's highly likely I think it's highly likely

that it will sell I just think the pressure is going to be there but if it goes past November and we have a new president then you never know yeah that's true that's true I don't think they really want to sell

no I don't think they do either but I think if they're forced to and there still be a you know I don't know I think the estimates are 20 to 40 billion dollar payday. It's some pocket change. It's not like they're going to walk away empty-handed.

Right, right, right. It'll be interesting how it plays out. Yeah. Another news this week, Touchland is this B2B whole deal with the sanitizers. Super sleek and sophisticated looking designs of sanitizers. What are your thoughts about that one? Well, here's where I find it interesting. They've launched a very consumer-feeling-looking e-commerce site.

Yes. It's built on Shopify. They don't actually tell you that. I did a little bit of my own digging behind the site itself. And with some of our developer tools, you can tell what it's built on, which makes sense. We're a Shopify partner. We recommend Shopify, whether it's B2B or consumer. So it makes sense.

But the interesting thing for me is, as we've been working with more BD, to be brands and telling them and persuading them to get more in that, you know, thinking more like a D to C brand, like a direct-to-sumer brand. It's interesting on two levels. One, the technology that they're touchlands using, which is using the Internet of things to empower refills and different things so you know, so you don't have to go by there physically, so the technology there. But then the platform in their way that they're selling, direct to businesses, through

the e-commerce site is really on the forefront for what you're going to see with businesses. And it's certainly being amplified and accelerated by COVID, but it was really something that started to kind of move. And I think it will be interesting to watch how their growth goes. They're expecting 75 to 100 percent growth just in this channel. From the sanitizer? Yeah, just from the B2B site. Yeah.

And so they're working with some big names. Louis Vuitton, Target. Yeah. You've heard of those guys. Right. No way. My wife has for sure. May or may not be getting one for her birthday.

Four Seasons, hotels, Square, Zuckerberg Initiative, maybe I've heard of that last name. Google, Equinox, SoulCycle, and just to name others. So already some huge names that are working directly, buying directly through the e-commerce channel. So again, I think you're going to just start to see. And B2B deals are so much more complex, which is why it's e-commerce on this hasn't taken off to the most part. But it's interesting to see a product that's been heightened.

Don't get you wrong. Hand sanitizer was important in January, but it's way more important. And it strikes me as one of those things that's not going to go away. I feel like we've all And even when there's a vaccine or treatments and all this and everything's seemingly back to, air quote, normal. I think everyone's going to have a bottle of them. I'm paranoid anymore about like my mask. Like anytime I'm going into a building anymore, I'm like, wait a minute, I don't have my mask. You know, it's like you think about those kinds of things. I mean, I think you're going to think about sanitizer, always being on hand or things like that.

So I, you know. And so they've got these sleek stations. You can brand them, but they're, you know, you buy these stands. They look really modern. It looks like I'm going to link them in the episode notes, by the way. And I hate to use the terminology, the Apple sanitizer of sanitizer. Right. But it has that, you know, minimalistic but squared off, basic look.

And so very cool. And the e-commerce site is pretty slick, went through it, did some testing. It seems legit. I want to get something actually for Radical. Are you? Yeah, you know, branded like our fist on it or something like that. Definitely. And be like, you know, you better use this.

Right. Because it's so dirty here. Right. Yeah, we keep our place. Yeah, you better use this. Right. But no. Very interesting.

Love the e-commerce site. Love where they're going direct to e-commerce for business-to-business marketing. Really interesting and plays in line and hoping actually maybe that you'll be able to convince someone from Touchland to come on for the e-commerce series. Okay. Well, you know, I'll do a little. No pressure. Yeah, no pressure on my part. I'll do a little investigation and see what I can.

see who I can get on here. But I think it's, what about that transition, though, or transaction makes it so hard for B2B companies? It's the layers. So, okay, think about it from this standpoint. So, like, I want a mug. I'm holding up my radcast. Message, Riley, in the DMs, and we'll send you one. But my radcast Tumblr here, you want a new Tumblr.

You go to Amazon. It's you only. Two clicks away, and it's here to you buy it, what, two days later? Right. Super, no friction there, right? You're the decision maker. You click the button. You're done.

For businesses making purchases, there's usually three to five decision makers in large purchases for the company, especially like, think about a target. Oh, yeah. Yeah, there's a purchaser and things like that. But we're going to put these stations, this brand, in a thousand stores that have more than that. I don't know their exact footprint. Thousands of stores. I've got to facilitate all of that. I've got to tell how many people do you have to communicate with to know that we're going to commit to this price point.

We're going to have these branded stations. We're going to put them in these locations. Think about the complexity of that. And so it's not let me go to a website and push two buttons and it's here tomorrow. It's how many do I need? Who needs to approve it? Who's going to design the covers for them all? There's just a lot more depth to the decision-making.

of every purchase for large B2B enterprise. Okay. Makes sense? Yeah, no, that makes sense. That makes sense. Okay, cool. But it doesn't mean you can't do e-commerce. Right.

Because at some point, it's clicked to buy, whether it's one unit or 5,000 units. And making that easy, making that simple, using B2C principles, I'm 100% in line with, and we'll be talking a lot more about on the e-commerce series. Right, right, right, which is the next series, by the way. Yeah, and then as far as what's our other topic this week?

Ooh, let's talk about Amazon's business school. Yeah. Why do you think this is a good idea and why do you think this is a bad idea? Well, first of all, let me give it a little bit of background on what this is. So apparently a bunch of small business owners, this was their initiative because they were wanting more people to feel more qualified in a small business space with Amazon, like as, you know, their venture. or whatever. So the goal of this project, which I think started, I think two years ago and originally it was supposed to start launching as a business school in February of this year. But I think with the nature of COVID, they just transferred to everything online. Because they have a, which I'll

also link this in the episode notes, by the way. But their business school now has just a bunch of virtual online like webinars, basically, where you can learn a bunch of things. But you know, about small businesses, but it gives you credits towards community college. Yep. It makes a lot of sense. Here's why it's good. A lot of small business, small to medium businesses sell. We work with some of them thousands to millions of dollars, and they leverage the Amazon

platform for which to do it. A lot of them have zero marketing knowledge. They just know I have a good product. I've developed this product. I won't name names. for clients that we work with, but you know, you've developed a product, you need somewhere to sell it, and you can't match the marketing dollars of Amazon. So you haven't invested, which I disagree.

I'm going to talk on both sides here. You haven't invested in your own site. You haven't created demand on your own platforms. And so you can take, headed there. Okay, okay. But so you can take your product and you put it on Amazon, and Amazon already has, you know, already has built in hundreds of millions of users, marketing dollars there. Yes, you still have to get in line, and there's tricks and different things, but they need

to be educating their Amazon, recognizing, because they need these products. They've got to have products on their site. That's what makes it sell. They're the facilitator. They are making some of their own products. Now we'll get into that. But for the most part, they still rely heavenly on those third parties to supply them with merchandise and stuff.

So it makes a ton of sense. It does help these smaller businesses which have limited marketing departments and limited knowledge on overall marketing, learn. And it's a win-win for Amazon. And it's got some grant money and different things. So it makes a ton of sense. And if I'm selling primarily on Amazon, I'm all for it. How much education can I get? How much can I absorb?

And how can I take my Amazon store sales even higher and market through the platform? And so it makes a ton of sense. The other side is we firmly suggest, and when we work with clients, we don't smack the hand that feeds us. We're not, no one's fighting with Amazon. I mean, it's, you know. Are you sure? But you need to build your own platform and you need to be building your own customer base because ultimately you want to manage the relationship with the customer. And you unfortunately don't do that for the most part through Amazon.

You sell product, but you don't own the customer relationship for a lifetime value for additional added service. for other things in that pipeline, in that journey, so to speak, with the customer because you don't get the customer data. They don't give it to you. They tell you where to ship stuff to, and they tell you not to contact them. That's interesting. Again, totally recommend using Amazon as a place to sell, but getting on your own platform as soon as possible.

But it's interesting news. It makes sense for Amazon. It makes sense if you're a third party to leverage it as much as you can. But just know the deal of the devil you're making. I've said that on previous episodes. I was going to say, yeah, you love Amazon. Hey. No, I do.

I don't mind. I'm not like some, like, I'm just a realist with business. And for companies that we work with, I think it's just super important to own your own data, own your own store, whether that's digital or storefront. like, you know, brick and mortar. And I think people get, and don't get me wrong, it's feeding them. It's the, but it's Kool-Aid that can turn sour. Right, right, right.

Because Amazon decides to do something else or changes their algorithm, and suddenly you're not selling as much. If you haven't built your own channels, your own customers, your own way to augment sales, then you can be left in a bad position. That makes sense. That makes sense. Speaking of our customer data, let's transition a little bit to what's going on with some cookies, with the third-party cookies, the threat of it being banned and taken off of Google Chrome and a couple other places.

Yeah, well, that's coming. I think Google has said the end of 2021. Yeah. You know, we work with a lot of first-party data, which puts us. in a better position should this happen as an agency, back to a little bit of discussion we were just having. But it's going to, it's going to cause some havoc. There's a couple companies that we actually work with that are actually on the forefront of this. One that I should say companies that I've worked with, one that we are working with, which is New Star. And then

in Future, which is another company that I've worked with in the past and in discussions with future relationships, a lot of which are around this, these are data identity companies. These are companies that New Star does a tons of things, but in Futor is primarily in the taking first party data. So let's say you have the name of a person. I have John Smith and his address is 123 something. It's like an incomplete data fill. And so you know you've got John Smith. You've got part of an email address, they append additional information to that record. What does that mean?

Well, they use data sources that they have to look up, okay, there's a John Smith, his email address is this, they'll add a phone number, they'll add an address. So they add information to that record which empowers you as a marketer. And again, it's

first-party data, and so it doesn't allow you or enable you to market to them illegally or in a bad way. But they do assist you with getting more accurate data for the first-party record that you already have. No, that makes sense. That makes sense. But it's the third-party cookies that are...

Correct. Well, this is where, you know, these are, I was explaining more of what the companies do. The third-party cookies are what essentially enables better targeting on the digital ad platforms. You know, people think of it as the following you around the Internet. But it's really more of making the internet more relevant to you. The personalization of data. If you've gone to any sites now that either add your name or your location, which changes the experience on the website,

those third-party cookies that are on your browser, enable that more personalized custom experience. And there's the fight or the war, the ultimate, the end is Apple's already banned them on Safari and Grum's coming. And so you're going to see more and more of that where your data privacy is a concern. And it is a concern. But it's also there's this balance of finding and keeping content relevant versus keeping your data private. And so these two companies, New Star and in Futore are working not together,

but in similar paths towards data and identity resolution in ways that doesn't use third-party cookies. Okay, okay. So what does that mean for small marketing firms, you know, smaller marketing firms through a party data being gone? It's going to hurt them as far as audience. It's going to, you're going to see a lot more. If nothing, again, we've got, you know, 18 months or so before this hits absolute mainstream. But you're going to see less ability to target ads as relevantly as you'd like. And so it's going to make it less effective. We work with first party data for, 90% of the clients that we work with. And so, which enables us it will hurt in some ways with some of the retargeting different things we may want to do, but it won't hurt

our ability to serve up relevant content to that first party data that we're ultimately after. And so for us, it's not a huge pack, but for more medium-sized agencies, medium-sized brands that are running some of their own campaigns, the targeting capability is going to be limited, but I'm highly, I'm glass-hatful on this that these companies that we named are going to come up with, you know, that identity resolution and the ability to track user behavior and user data in a less maybe identifying way so that we can continue to serve relevant ads without giving up maybe some of the privacy issues. Yeah, that makes sense.

Do you feel like third party cookies are good, though? Do you feel like they're a good thing, or do you feel like they're a bad thing? I think that anything used in the right way is a good thing. Well, yes. I like tequila, you know, but man, it can make you sick. Yes. And you can become an alcoholic. Exactly.

And third party cookies can be used in nefarious ways, and that's the issue at hand. And so, but it can also be used in ways to, improve the relevancy and the experience that customers have or consumers have on the internet. So being a digital marketing agency owner, I lean towards the finding ways to use it in the right way. Rather than it completely going away. Yeah. But it's going away unless something changes. But I think we're going to find ways with which to do it that works out for both ends of it.

How do you think that's going to play out? Do you think it's going to be more behavioral or do you think it's going to be more? I think you're going to see a combination of behavioral and the ability for persistent identity to be. I feel like I'm using like a science, you know, marketing journal of terminology here. Here we go. This is where the Radcast gets quite technical. But I do think that there are some really big smart companies that are working on this. And I think you're going to find a solution that works for both.

No one's ever completely happy. I think in the short, long term, it's going to be a little wonky and not as congealed as it is today. There's experiences. But I think long term, we're going to come to some, you know, consumers, the reality is there's so much on the Internet that we consume that's free. because we're giving in... When you say it free. Like free news. Free Facebook feeds.

Free Instagram feeds. All that stuff costs money. But the reason it's free is because there's advertising on it. Right. And the reason, if you want that advertising to all become real bad, then let's make it real irrelevant to anything that you do. And that consumers aren't going to like that either. Okay.

So do you want to pay for every bit of knowledge and information that you get? or do you want it to be free and when you do get ads do you want them to be relevant? You know, so you can have it either way. We can go to all paywalls. You know, every piece of content that you consume can be paid

if you don't want ads. And if you want them to be crappy ads that have no relevance to what you do, then let's do this too. And so there's going to be... That's a very fine line, though. It is. And so consumers have shown

there's been studies over and over again that they want the content. to be free for the most part. Yeah. Unless it's super premium, super relevant content, they're willing to pay for it in a Netflix type environment. But generally speaking, news and other information, they're willing to accept and don't want to pay for it.

They'd rather have the ad experience. So different than your old newspaper ads, you flip through them. There's ads in there. Right. And the reason it cost a quarter of the machine on the corner is because there's ads in it. Right. So different than now. Right.

But are you saying, like, hypothetically, if Instagram, started making you pay, or you had to pay for a membership for your Instagram account for without ads. That's right. You might put $20 a month to use your Instagram. I don't think you're going to get to that. I don't. That seems a little. To have no ads in it.

That's what it, and it might be more than that. You can say, well, I wouldn't pay for it. Well, then that's why you're going to get ads. Well, I was about to say that's how annoying YouTube is now. You know, like we talked about, pretty, it is annoying, but. At the same time, at least for me, I feel like 80% of the ads in my Instagram feed, I might actually buy. I might consider it. Maybe not that very moment, but they've got me dialed in.

You know, certain hats, certain motivational shirts. No, for sure, for sure. You know, like some workout clothes or something. I'm like, okay, I'm not buying that now. I'm a victim of when I see the ad, I go, oh, and then I do this, see more. and then I go and then I go and then I purchase. I am that person. But, you know, it's just like the concept of it.

That would be crazy to pay $20 for your Instagram account. Yeah. But those are, that's what people don't realize. Like it's one of the other. Yeah. That's the flip of it. And so one way or another, these companies make money to do what they do. And they're going to continue to make that money one way or another.

So we'll see if we go to a paid model. But that's where. You know, that's where there's been fights of if it was $20 a month to pay for it. And there was no ads, but you still had influencer marketing. Should the influencers be paying Instagram? Like that's where it gets into, like, because they're using the platform to promote products and services, but in the natural feed. And that's why you've seen, you know, with the tools like Instagram making you say whether it's an ad or not. That's a good point.

That's what it gets down to. Now, they haven't completely monetized that yet, but that's where that's getting into is in case they were to need to. Absolutely. I'm sure it's probably why they put that by the end of 21. There's actually no fine line. It's just, you know, that's the goal for all this to happen. Exactly.

Yeah. Well, yeah, that's kind of our news this week. I guess as far as like the Radcast goes news, we're our last e-sports series on Tuesday, I'm super excited though for him So this is going to be a player And coach Pro guy his name If you are a gamer

You will know him as Fatal Strike If you are not a gamer You know him as Joe Iaquinto And he is That was a great episode I'm super excited for that one Joe was great Yeah I'm gonna call him Fatal Strike though

It sounds so much cool It does sound so much cooler Can we come up with a name for me Like Bitter rival I don't know. I'll think about it. I'll think about it. I'll think about it. I don't know.

Just call me Ryan. Yeah. But, you know, I'm going to fatal strike. Yeah. And then you do the bearded crew and like, it makes me want to like, not that I could ever grow a beard. We might have to beat this out, but like, bitch slap is like, you know, like, could that be like, my new name, bitch slap.

Oh my gosh. Yeah, we'll put that on your new highlight on your Instagram. I don't go. Well. I'll love that. Oh, I'm sure. I'm sure she will. I'm sure she'll have words with you about it later.

No, but yeah, so I'm super excited. That episode comes out on Tuesday, and then we'll start our e-commerce series after that. So we'll have a whole new look for everything, and we'll be getting out a bunch of e-commerce episodes in the next couple of weeks. But as far as that goes, that's kind of like my badcast news. Do you have anything else? I think that's it. I think that's the news for the weeks. Follow along at the radcast.com or at the dot rad.

dotcast on Instagram. Learn more there. And we'll see you next time. Have a great week. See up.