Right About Now - Legendary Business Advice - William Branum - Founder and CEO of Naked Warrior Recovery

Episode Date: February 22, 2022

Welcome to another episode of The Radcast! In this week’s special episode host, Ryan Alford talks to William Branum, Retired Navy SEAL and Founder and CEO of Naked Warrior Recovery.William talks about the challenges and obstacles during his first month in the Navy. He shares the most terrifying experience he has ever had and how it changed his perspective in life.William also discusses how the trends in promoting your brand have changed since he established his company. He also elaborates on the Naked Warrior Recovery CBD product formula and how it compares to other brands in the market, and shares what he thinks about the community’s openness to use CBD for recovery.To learn more about William Branum and Naked Warrior Recovery, visit this website: https://nw-recovery.com/about/. Follow him on LinkedIn https://www.linkedin.com/in/william-branum/ and Instagram @william.r.branum.If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What percent of men could get through it? I think 80% of men can get through it. There's a butt coming. It's whether you want it or not. I say that transitioning from the military to civilian life is the hardest military mission I've ever been on. Failure is been the biggest teacher of my life. You're listening to the Radcast. If it's radical, we cover it.

Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. I'm excited today, folks. It's a first and only. It's a world premiere on the Radcast, the first badass Navy SEAL. What's up, William Brandom?

How you doing? Thanks for having me. Hey, man. It's my pleasure. The more, you know, it's funny, you start talking with people. We start having people on the show. You get to know them, like, behind the scenes. And I was like, and I was like, I didn't do this enough service,

but like, last couple weeks reading up on you, I'm like, damn, This guy is number one. Thank you for your service. Thank you very much. 26 years, brother. Yep. I mean, dude, I mean, we owe you a lot. I'm serious, man.

I mean, but 10 deployments? Yeah, 10 total deployments. Seven of those were called back deployments. Yeah. Jesus. I mean, I know we're going to get to a lot of things. I know you're the CEO of Naked Warrior Recovery. Write that down, ladies and gentlemen.

We're going to come back to that. And I am actually just going to go ahead and break the seal here. I'm having a little bit of product on set, which is Navy SEAL, CVD energy drink. And I'm going to let you know how I feel at the end of the show. It's so good. It actually really tasty, William. You know, flavor profile on these energy things is kind of hit or miss. Right. Yeah. It is true. So we're going to come back to that. I want to talk, though, man, we've got to, you know, I have a lot of people on that I'm like, hey, tell me your backstory. And, you know, I care about all of them. I want to. I want to.

to know and everyone listening wants to know, but again, they weren't Navy SEALs. Right. And I know that, you know, I'm excited about that and all. And act like that's like just some movie star thing or something like that. But I know the sacrifice having grown up with military and the family and not at 26 years of service. But I do want to start there. Just, you know, give everybody your history, you know, maybe before military, but certain

leading to it. Yeah. So I grew up in a little town, Collinsville, Mississippi, right outside of Meridian, Mississippi. Not a lot there. I was heavily involved in the Boy Scouts. I enjoyed hunting and, you know, most things outside. I became an Eagle Scout. I always knew that I wanted to be some sort of a commando, whatever that meant.

You know, back in the day, I'm the oldest person in the room right now. you know we had no internet we had i had four channels you know and and two knobs to figure out how to get there uh so there wasn't a lot of books out there either i was not a great student in school um i later found out that i'm total ADHD and uh that's just you didn't we didn't get diagnosed back then i'm 44 so like you know we're not that far apart they didn't really diagnose it back i didn't get diagnosed until uh much much later when i did a you know towards the end of my career, I went to a clinic to, you know, look at TBI's traumatic brain injuries and some PTSD stuff. And, you know, we did a neuropsych Eval. And they're like, oh, your IQ would be here,

but your attention is down here. And if, you know, it's like one to a hundred and anything below 25 is attention deficit, I was at 25 on every single one of the. So I'm like, I'm in that gray zone of like, oh, maybe you're not. I'm like, really? Let's just look at the scores. So. Yeah. So, but anyway, I, you know, I grew up watching John Wayne, Westerns. You know, he was a, he made a movie about being a Green Beret in Vietnam, John Rambo. Chuck Norris made a movie about Delta Force where they were riding dirt bikes and shooting rockets. And I'm like, dude, I want to do that. I still want to do that.

I still haven't had an opportunity to do that. I've ridden dirt bikes, just haven't shot rockets off the front of them. Did you shoot some rockets, though? We shot some rockets for sure. Yeah, shot a lot of stuff. Yeah. And, you know, G.I. Joe was like, whatever. Oh, yeah.

Back in the day. So I always wanted to be part of some small military elite unit. And I don't even know if I knew the word elite back then. But so I went to a national jamboree in the Boy Scouts. And it was at Fort AP Hill, Virginia, where I later came back and did a bunch of training as a seal. And the sister. troop that was there with us. And I was very poor, but I was, you know, very involved in the Boy Scouts. And so the, the Boy Scout group that I was a part of, they actually paid for my travel.

You know, we went up to D.C., we did the jamboree. We came down. We did some whitewater rafting. We did all sorts of events. And it was super cool. But one of the one of the other guys in the sister troop that we went with, I said I wanted to be, you know, maybe an Army Ranger or a Green Beret. I didn't really even know what those things meant or something else. And he was like, I'm going to be a Navy SEAL and I'm going to be an F-14 fighter pilot. I'm like, oh, I know what an F-14 is. I've seen the movie Top Gun. That's pretty cool. What's a Navy SEAL? He's like, oh, they're like, you know, special forces, but they are more focused on the water and they're the most elite. It's the hardest training in the world. And I was like, oh, that's what I want to do also. Yeah. I want to,

you know, even though I wasn't, I didn't play sports because my dad said my grades weren't good enough. I still had the desire to be a part of an organization that was better than anything else. That's why I became an Eagle Scout. I, you know, was always trying to excel at whatever I was doing. So I'm like, oh, the hardest military training in the world. Let's go. I did not intend on joining the Navy. But you cannot become a Navy SEAL unless you join the Navy. My dad was in the Navy. my grandfather was in the navy there was a naval air station in the in the town of meridian and i always saw these young navy kids right out right out of boot camp they were a bunch of idiots out in town you know obnoxious and what i was like i'll never be one of those guys well guess what i i turned

into one of those guys um but it's just part of the process and and hopefully people forgive me for being you know what i was an arrogant seal i i've never been an arrogant seal i don't i don't think Yeah. Most guys, not all, but most guys, once we, you know, I had aspirations of like having a, you know, a Trident tattooed on my chest and all these other things. And what they really teach you is to be a silent professional. And when I retired from the military, most of my time in the military, I didn't tell anyone what I did unless I needed to. If you were like, let's just say we were on a plane and we're chatting back and forth, what do you do? I'm in the Navy. What are you doing the Navy? I was a gunner's mate. And no big deal. If they kept pinging me, then I would say, okay, yeah, I'm a seal. But if they were like, okay, yeah, whatever,

Navy, I don't know anything about it. So they didn't really show the interest. So I'm like, okay, I don't, I don't need to devolts more than you need to. Right, exactly. Yeah. And so when I got out, it was very hard for me to like even tell people that I'm, that I was a seal for 26 years. It was actually was 23 of 26 years. I had to pay some dues before I actually got to to seal training, but because I made some tactical errors along the way and I almost didn't get to go. How tough was seal training? Like, what percent of men could get through it? I think, I think 80% of men can get through it. Yeah, there's a butt coming. It's whether you want it or not. Yeah. And this is, you know, kind of the analogy that I use is when I showed up, I was in mediocre shape. I was not in very good shape. I'm in better

shape now that I was when I showed up into seal training. There were guys there that were phenomenal athletes. They were, you know, captains of the football team, the basketball team, track, water polo, swimming. They were like these phenomenal athletes and everything that we did physically, they seemed to, it seemed to be effortless for them. But mentally weak. Yes.

They, they seemed to, you know, I had Olympic alternates in. my Buds class and they quit and I couldn't wrap my head around it you know buds is six months long I got injured several times so it took me 13 months to to graduate six months of to finish six months of training and but and I'm watching these guys quit and I'm like what are you doing like this is like do you understand the the repercussions of quitting you're going to go to the fleet you're going to like ride on these big gray ships that I did that for two years it's absolute misery but some people love it. But, you know, there was no thought of not graduating from seal training.

There was, like, unless I died. And there was one time where I was injured the second time, and they're like, oh, you clearly didn't prepare enough. We're going to kick you out. But because it took me so long to get there, I just started crying and I told the story of, so the way that I actually got to seal training is I went to boot camp. I took the seal screening test.

I failed it because I didn't prepare. Then I went to my A school, which was a gunnersmate school, which is the Navy. They didn't care about seals back then. They care about who's going to work on these things on the big gray ships that are floating around in the ocean. And so I went to gunners mate school where you learn how to do hydraulics, electronics, electronics, and pneumatics. Then I went from that school to another school.

And this was my tactical error. What I should have done is gone and taken the seal screening test. again, passed it and then gone to buds. But I took this other school where I thought I would have four more months to get in better shape than take the screening test and go to seal training. But what happened is because I took those orders, I was obligated to 24 months of service on a ship in Yucca, Japan. Well, when it came time for me to rotate out and go to seal training, the guy that tells

you, like the HR guy of the Navy that tells you what your next job is going to be, he said, that's great that you want to be a seal, but I'm not going to let you go because this four-month school that you took once upon a time, you're too critical of an asset to the Navy, so I'm not going to let you go. Wow. I got letters of recommendation. I got all this other stuff. He wouldn't let me go.

Until one day, the chief of naval operations, who's the most senior guy in the Navy, the only people that are senior to him is the Secretary of Defense and the President of the United States. Most senior guy in the Navy came to my ship, little ship in Yakuoka, Japan, and had CNO's call. And he was like, so does anyone have any questions after he gave his vision of the Navy and whatever, which I did not care about.

And so I raised my hand. He's like, hey, does anyone have any questions? I was like, oh, me, this guy right here. I joined the Navy to be a seal. I think I deserve a chance to go, but my detailer won't let me go. What do you think? I think I deserve a chance. He turns to my commanding officer.

He's like, is he a good guy. He was like, yeah, he was the sailor of the quarter, this quarter, which is, kind of like employee of the month. So I did a good job, you know, doing my job. And it turns back to me as like, check, you'll be in the first class after your PRD. And which is planned rotational date. Six weeks later, I'm off to California to seal training. So now I'm injured.

And they're like, sorry, bro, you, you need to go back to the fleet. I'm like, no, no, no. Hold on. If I leave, I may not have a chance to come back ever. Yeah. Because the C&O, actually that, that C&O took his own life, you know, several months after that. which was tragic. So I'm like, I will probably never get another chance.

And so they're like, okay, go back, heal up. And while I was going through, I never healed up. Going through the next class, my back was against the wall. So my leg basically didn't work. So I just was hobbling everywhere. Everyone hobbles. I was taking 1,600 milligrams of ibuprofen three times a day. At each meal.

I was trying to do it smart, like take. at least with the meal and I was barely getting by but I got by enough in order to start hell week and so eventually I I got through hell week I had been limping on one leg for the like the last eight weeks and somehow it just during hell week it healed up wow and then because of all the the limping I had done I had created a bunch of stress fractures on the other leg so I graduated hell week and then I couldn't run from the other leg but because I had made it through this milestone of seal trading they rolled me to the next class and so but it was interesting I was at buds for like six months before I made it to hell week and that boat crew that I started with they were

they didn't have the same desire that I did I wanted to crush everything that we were doing there were guys that still were wanting to quit and not wanting to put out and not put forth the effort and I saw another boat crew, boat crew three. I was in boat crew four at the time. Boat crew three, they were winning all the races. So Monday night, evening of Hell Week before dinner, I,

we had lost enough people like, I remember this one kid, he was like, ah, I don't want to do this anymore. And guys are like, no, no, no, you need to go. In the beginning, when I first started,

I would have had the same attitude. But now I have, like, I'm like, I have no patience. You're in my way now. All right. Let's go. You don't want to be here? Leave. A little bit callous, but that's okay.

And really, that's what you want. You want people who want to be there. And so we did a, you know, we had enough people quit at that point. We got new boat crews. You know, you line up in a height line. And I was like, one, two, three, four, five, six, seven. That's boat, crew one, two, three, four, six seven, vote crew two, one, two, three, four. That's me and boat crew three.

And when I got into that boat crew, I realized that there was no superstars in the boat crew. Everyone was average. But what everyone in that boat crew had that was different from everyone else is this uncommon desire to win. They wanted to win every single race. And so I tell people, you have two options when you're in steel training. You can either quit or keep going. Your other option, if you decide to keep going, is you can be mediocre or you can be awesome. I choose to be awesome.

And there are events where you can be mediocre. There are other events where you have to dedicate 100% of your capacity. capacity to doing it. I wanted to dedicate 100% of my capacity all the time because I wanted to win. You know, I talked to a lot of people and there's a lot to unpack there. But it's fascinating to me, guys like you that have this will to win, the will to succeed, totally driven. But you're a shitty student. shitty and you know like and I was a B student and I was just lucky enough to like try enough to get bees but I wasn't a great student either but I'm it's fascinating talking and listening to you and 99% of that was drive drive success and all that but I go back to where you started and I always

find it fascinating like you're so driven you're so you have that will to win it got you through so much on one leg on then on another leg then a bunch of average guys and you guys are going to win everything because you're all driven. But there's something about you, though, and I guess it's just you decide what you care about and what you don't. And I guess that's what it is at the end of the day. Because there was a few times where not just the grade, you mentioned a few things. So I didn't care about that. I didn't care about it.

But when you care about it, it happens. But I don't know. I find it fascinating when talking to people, but the delineation of certain things that they absolutely excel at. you excelled something that I know you said 80% of guys could do it. Let's just say 5% of guys maybe could do it. But, and you've done it and you did it for 26 years. But yet there's something about you. There's certain things that, you know, no big deal.

You know, I don't know where it seems like it would be all or nothing. You know, like I'm going to be, I was a straight A student. I was always driven. I always did this perfect. I did this perfect. And I'm a will to win. But it's just not always that clean. It is not that clean ever, ever.

I mean, even if going back to my starting in the military and wanting to become a seal, when I go back and I look at the scores that I needed to get, you know, for pushups, pull up, sit up, swim, and a run, they're not that big of a deal, really. Right. When I look at them now. Yeah. I quit during the first, the first test that I took. I did find it to swim and I was doing the pushups.

And the minimum score that you have to get is like 52. They're like, you know, testing the floor and up and down and full extension. Yeah. And I think I quit at like push up number 38. That decision to quit, actually the decision to not do the work prior to getting there changed. Like it could have been very different. My entire career could have been, my life could have been different. And that's what's so interesting.

That's what, because you said that, that was part of it. It was like you didn't prepare. Like once you got in the mindset, you crushed it. Right. I was kind of in the mindset of like, how hard can it be? Pretty freaking hard. I'm going to ask you this. On subject, but all subject. Okay.

Because it's fascinating. I don't get to talk to, I've never had a Navy SEAL on the show, and I don't get to talk to military that often. How scarce should we be? Like, you know, the news is so bad. I don't watch the news anymore. Right. And this isn't even a political question. Yeah.

Like, we don't even have to go down that road. we don't have to. But it's more like you were deployed 10 times. Seven times combat. 26 years. You know what's out there. You know the boogeyman under the bed. And look, we're insulated in the U.S.

Like let's be, you know, I'm not stupid enough to not know that. But I also know, I only know what I know. And it's like, should we be more nervous? Let me. Two things. I don't want to scare the shit out of our listeners, but I'm curious. I'm kind of going to answer your question, but I'm kind of not. All right.

Two things. You're familiar with Maslow's pyramid of hierarchy. Yes. Ring the bell. We are at the top. No, the, like the, I'm sorry. Oh, human needs. Yes.

Got it. I'm there. I'm with you. The pyramid. Masloff. I was thinking Pavlov. Yeah. Yes.

And potentially I said his name wrong. No, I know exactly what you're talking about. I'm a 2.33, two, three, three, three, three student. Although I did, you know, when my like I was taught, we were talking earlier, my last job in the Navy, I was the Science and Technology Director for the headquarters that was at. And I would sit in rooms and meetings with actual scientists because we're trying to solve like very difficult problems with quantum cascading lasers and underwater technology. And right, I don't, I'm like, whatever. Yeah.

And everyone would go around the room introducing themselves and like I'm, you know, Dr. so and so, and PhD this and whatever that and scientists. whatever in NASA and and I'm like yep I have William Brannum Navy SEAL I also have a PhD a public high school diploma so if I asks you know some some some off colored offhand questions because I don't understand please just bear with me but I went from you know PhD in three years I went from you know that public high school diploma to a master's in strategic leadership and while doing this other job so it was I got I got a little a little busy there I don't even know the reason that I put that out. Oh, because I'm super smart. I have a PhD.

Yeah. But we're at the top of that pyramid. We have all of our needs met in the U.S. And we still won't, even after a global pandemic, air quotes. Yeah. We have every need that we possibly could want.

And when you hit the top, that's when you become very comfortable. Now we have to make up stuff to show that we're in need. and so because we're at that top, there's, it's hard to stay on top.

So you're going to fall back at some point. So I, you know, and maybe this pandemic thing is part of it. I don't really know. But what I also know is if you ever, if you ever see like a coup happen where, you know, the, you know, an opposing force comes in and takes over a country, they take over the capital. They, you know, take over the president. they also take over the media.

Afghanistan. That was a huge thing that we did. We were doing, we were doing, you know, psychological operations, you know, influencing the messaging that goes out. Well, what do we have going on right now in the U.S.? And really we have a whole world. Yeah, so we have this messaging that's going out that we, someone is controlling the narrative.

I don't know who's controlling the narrative. But it's best to not watch it because it's very easy to get sucked in. Like entitlement and all these other things. I don't believe in entitlement. I believe in helping people that need help, getting them back up and going forward. I don't believe that anyone is owed anything ever in life. I believe in hard work. I did it.

I went from like I was a poor kid in poor white trash in Collinsville, Mississippi to I actually have two companies now. So you're saying we don't need to be worried about China or Russia. China has a, we have to be very careful with China. China has a 100-year plan, easy. They are, and we don't know what that plan is. They know what the plan is, but we don't really know what the plan is. But I mean, are they really going to occupy the U.S. land? I think, no.

I mean, you know, like how much we keep, we feed them, right? If our people weren't buying their shit, like, you know, I don't know. Yeah, so I don't, I'm not too concerned about Russia. Russia is more concerned about, you know, taking back control of lands that they once owned. China is really the same way. Yeah. You know, they built these islands in the South China Sea. They say, well, this is because of, you know, the, the, of the symmetry, you know, of the sea, it comes up over here. It's actually attached to China over here hundreds of miles away. Therefore, that land is ours. And so what they're doing, they're, they're trying to take. control of the Pacific. Complete control and with military power and by being there because that is a major trade route. And if they take control of the trade route, they, I mean, it's, they're already affecting supply chain stuff. Yeah. They, as long as they control that, I think that's their bigger plan. Control, control the ocean, control the sea, and that's really the power, that's the, the purpose of the U.S. Navy is dominate the ocean. Yeah.

And that's what I believe that China is doing right now. They're doing it in the Pacific, but they're also going to these other little countries, and they're like offering them support protection. They're doing things like that. They're doing it in every continent to include the U.S. They're going in. They're buying stuff. They're offering great deals.

You can't say no to this amazing deal because we're going to make you rich and famous and powerful and whatever. They have a bigger agenda. and I don't know what that agenda is. I also have to kind of be careful because I still do some government contract work where I do work in a facility that is, you know, we handle classified material. And we'll talk about this maybe a little bit later, is I still get drug tested for drugs and things like that. Because you still have your clearance, right?

I still have my security clearance. I still do some work with that. So I do get a little bit more. access to information. And so I have to be very careful on what I I get it. I say based on where I read that information. William Branham, James Bond of the U.S.

All right. I want to transition a little bit, William. You served our country proudly and with honor. You come back. You know, you are retiring. This is 2018. What's your mental and physical health like at that point? So I say that transitioning from the military to civilian life is the hardest military mission I've ever been on.

And I've been on a few. And I'm still on this mission of figuring it out. Because when I was in the SEAL teams, I had a badass mission. I had a badass team. I had purpose. I had a reason to get up in the morning. When I retired, it was all gone instantly. It's like your entire world is gone.

And retired was only because, you know, at my rank, That was as long as I could stay in. I would stay in for my entire life if they would let me because there's mission and purpose there. When I retired, I no longer had that mission and purpose. I thought I had a good plan, but I didn't practice that plan and I did not execute that plan with extreme violence. And in what I mean by extreme violence, I mean giving it 100% of my effort. I had other things. I had a lot of baggage.

I talk to people about, you know, I don't say I have PTSD. I say I have baggage. And baggage can come from anywhere and every one of us can have baggage. And we probably do. Some of it, we, you know, fill up these bags that we carry around, these packs with our own crap. And sometimes other people put their crap on us. You know, it can be, you know, you have a bad relationship with someone in your work environment. You have a bad, you know, a toxic relationship at home, something with your kids, an X, whatever.

whatever, the media, all of these things can, all of these things can and will negatively affect you. They're going to have a toil. I mean, they're going to wait. It's like you don't know it. You know, sometimes, you know, sometimes you add five pounds, five pounds. You don't know it until holy shit, it just takes you to the floor. It's that frog in boiling water, you know, one degree at a time. And all of a sudden now he's, you, he's been cooked.

Yep. And we don't see that. But pain is cumulative. And so if I were to tap you on the arm, you're going to be like, it's no big deal. And if I keep doing it for a week, there's going to be a bruise there. If I keep doing it for a month, it's going to like your entire arm is going to be bruised. And then maybe I stopped tapping you for a little while. You still have that damage.

You still have that pain. And you just put on your shirt and that hurts. And then maybe I come back and I just one tap. And you're like, but that's, that's just the way that, you know, we end up carrying all of this baggage around. You know, it's all cumulative. We never take stuff out. And so that's kind of, I've come up with this. So a couple of things.

Number one, I was drinking myself to sleep at night. Like I have so much noise in my head that I could not turn it off. And I know where it comes from. Some of it's from work and some of it's from toxic relationships that I've been a part of. And those things just, you know, fill my mind. And I'm not able to fill my mind with the things that I want to. So what I would do is self-medicate with alcohol. and I would pretty much just drink myself to sleep at night.

And I had heard about this little molecule called CBD while I was on active duty, but there was no way that I was going to do anything like that. You know, the guy that I was, the podcast I was listening to, the guy was like, everyone knows about, you know, medical marijuana and like what THC does. But there's this other molecule, and this was before it was legal, called CBD. and it's been shown to reduce chronic inflammation. It's helped people sleep. It helps with different kinds of epilepsy.

It helps with sleep, stress, anxiety, and all these other kind of medicinal benefits. I'm like, I for sure need some of that, but I'm not going to go down the marijuana road. I'm active duty. I got, that's a bad way to end your career. Yeah. So I retired in 2018.

And I still didn't try it because I still maintain my top secret clearance It's because I wanted to keep my options open about what I could and couldn't do. And eventually I was in Virginia having lunch with the former teammate of mine. And we finished lunch and I was like, hey, I'm going to go try. I'm going to see if I can find some CBD here in Virginia because what we have in Hawaii might be not be as good what you have here. I didn't know anything about the industry. I just knew that I should probably try it because alcohol is not the answer. Alcohol can be fun, but it is not medication.

So he was like, you want CBD? I've got some at home. And so we went back to his house. He gave me a bottle because another brand gave it to him. And I tried it. I maybe slept a little better. Maybe I woke up a little less pissed off the next morning. Maybe, maybe not.

And then I finished it. I don't know if I noticed anything right away. But what I did notice after I'd finished that bottle, is that I like to say that water boils at 212 degrees. I was probably living at 210 degrees. And there was the same way that we were talking about, you know, you boil the frog, the temperature started turning down one degree at a time,

five degrees at a time. And so I went from like 210 degrees to 205 to 200 to 195 to 190 to maybe 185. Got out of that red zone and into like the more of an orange zone, never really yellow yet. Certainly not green. But when I stopped taking it, I noticed like my trigger. I started like going back that direction. I didn't notice, you know, getting away from the boiling point until I was there and I started getting closer.

I was like, wow, maybe there was something to that. I don't know, maybe. So I tried a different brand and I had similar results. Then I was at a business conference with Bezos Kulian. I don't know if you know Bezos. Yep. And there was a girl there in the CBD industry and she was putting CBD into kinesiology tape and i'm interested in see i'm very interested in CBD at this point and i want to

figure out how to like get in the industry and i would like she got up and she was like how do i market this because you can't market anything on social media this google you know doesn't really support it's crazy um so they gave her like you know maybe use influencers or things like that and so i was like cbd everybody else here is like a gem owner and a whatever and a something so i'm like cbd cbd when the when the Q&A event ended. I tracked her down and I was like, hey, you're the CBD girl, right? She was like, yeah, weirdo. Can you step back, please? Um, yeah, wow, wow. Who wants to know? I'm like, sorry. And I was like, I'm super interested in CBD, blah, blah, blah. And she was like, so do you want to do A to B, B to B to C? And I was like, I want to do CBD. And she was like, well, why don't you just start

your own CBD company? And really, I want her to hire me to like help sell it and process it or whatever you do. And she's like, just start your own CBD company. I'm like, I don't know how to do that. She was like, you're a Navy SEAL. Go figure it out. It's like, oh, you're going to go there. Can I, can I, can I, may I please have my man card back? Yes, exactly. Your Navy SEAL card back. Exactly. She was like, she, she handed it back to me. If I was a Navy SEAL, I would carry around. Like, I am an opera member, even if you had to credit yourself. Right. And so, and so she gave me a little bit of education. And then I started really digging into the industry. And what I found is most CBD companies are dirty. The industry is very dirty. It was very wild, wild west. You know, no,

no government oversight, no, nothing. And so I was like, I, well, that's not good if you're, and so the FDA had gone out and done a bunch of spot checks and they found that, um, most CBD products on the market are mislabeled. We'll just say mislabeled. Or they're completely misleading. Yes. So they found that most products more than 75% don't have CBD in them. They don't have the CBD they say they have in them. They have high levels of THC above that. 0.3% legal limit for to be considered hemp. That means it was derived from marijuana. It has heavy metals, mercury, lead, arsenic, things like that that are a poison to the body. So if you're putting something in your body to be a medicine, you don't want to be putting a bunch of poisons in there. And so I was like, oh, this is, wow, this is not good.

And so what I did then is I went and I found the highest quality suppliers in the market. I partnered with them. And that's, I still believe because I continue to research and continue to look for suppliers, that what we currently have is the highest quality product on the market. We primarily produce a broad spectrum product, which means you still get most of the minor cannabinoids and terpenes, which are essential oils from the hemp plant, but we remove that molecule called THC

that many people have a problem with. And for that point, for that purpose, to still provide a high, high quality product, but without the stigma of TEC. And CBD took me a long time to try it because I am a child of Nancy Reagan's war on drugs. Just say no. Yeah, the egg in the frying pan?

Completely, yes, exactly, yes. This is your brain. This is your brain on drugs. Yes. So I'm still a part of that. And so, but CB, like when I was brave enough to try it, it was a modality that helped turn down the noise in my head. And it also helped some of the, so through the VA,

I am 100% disabled, which really means I'm, if you were to add all of my disabilities up and they don't even, I didn't even submit all of them, I'm 250% disabled through the, you know, if you add them up. And so through VA math, I'm like, 96% disabled, which they round up to 100. And so I got a lot of issues and a lot of pains. I wake up in the morning. It's hard for me to move around. CBD made many of those sharp pains. Maybe it's anecdotal. I don't know, but I had the result. So I'm going with it. And I still

have the result today. So I still have the pain that's just not the stabbing pain. It's a dull pain. It's more palatable, more manageable. It's just improved my quality of life. Naked Warrior Recovery is the name of the company. Correct. So, and I've got to tell you, I've been drinking, I started the show here with the Navy Seal CBD energy drink about halfway through it. It's probably the cleanest energy I've ever had. Like I'm, I've sat here and you made the, you know, people kidding off Adderall or something like the focus. I've been like laser focused on like your every word.

And I'm always that way with my guess anyway. Right. But like, here's definitely a clean focus from that. It's great. I love it. I mean, you know, the way that I drink it now is. I've made a commitment to myself. I don't do New Year's resolutions.

Yeah, me either. But I do make commitments to myself. Yep. Whenever that happens. And I committed to drinking a gallon of water a day. The way that I do that now, because water to me is boring. Yeah, it is. I have a half gallon hydro flask.

I fill it with ice and water and one of those packets of CBD. And I do that twice a day. So I get through it about noon 1 o'clock. and then I usually work out in the afternoon, so I fill it back up, and use it as a pre-workout, post-workout, and just, you know, I don't crash after working out, even if I kick my own ass.

I still have some energy to get through the rest of the day. Yeah, I carry around a gallon jug or like a thing. I pour mine. I got to do it. You know, it makes you feel better when I drink water. Yeah. You know, I know it's good for you. I do.

The days that I can't get to it, I don't feel as good. It's funny. Yeah. I don't know if it's mental. You know, who knows. Let's talk about some more of the products. What else is in the product lineup for Naked Warrior? We've got, you know, all CBD companies have, you know, a tincture that you, it's an oil, a CBD oil that you put under your tongue.

So it's, it has an MCT carrier oil to help cross that blood, blood brain barrier. We have some soft gels. The soft gels that I like the most right now, if I were to pick one product that I would recommend for, me, would be our sleep soft gels. So they have 25 milligrams of CBD in them. They have three milligrams of melatonin and three milligrams of CBN, which is the sedative. So again, going back to the minor cannabinoids, CBD, THC, CBG, CBN, there's over 120 minor cannabinoids and terpenes in the hemp plant. So you have things like pineine, which is an essential oil from like the pine plant. It's also in the hemp plant and that has been shown to be a to help with neuroplasticity so people with

tbis or anything like that just to protect the brain and so the more placid your brain is that water hydrates the brain also that it helps also to prevent future tbis or to help recover from any kind of traumatic brain event uh this is the ABCs of CBD right and I had no intention of like going down down the road here I'm like I'm keeping up with all the acronyms as best I can. And so it has, we put three milligrams of CBN into each soft gel. And, you know, I have a little bit of, you know, I've got some ADD, I've got some FOMO and things like that.

And if I'm, I can easily fall into like, whatever, scroll in social media or watching YouTube and whatever late at night. And then all of a sudden it's like, whatever, I get tired. I'll push through it. And lo and behold, it's midnight or one in the morning. And I'm like, because I didn't go to bed when I was tired. Yeah. I didn't, wasn't disciplined enough to do that. Yeah.

And so now I'm like, I'm already behind the power curve for the next day. Yeah. When I take these, I usually take, I usually take two of these soft gels. And I'll hit that tired point, but I never get that second wind to recover. So at some point, I go ahead and tap out and I go to bed like I'm supposed to. Yeah. So it just helps me stay on my plan. Yeah.

So I take it about an hour before I'm ready for bed. I have, so that is my favorite nighttime product. I also have several topicals that I use or that we sell. One of them looks like a glue stick, but you can use it for like, you know, just like joint pain. And it's interesting. Like I don't know what pains it helps and what pains it doesn't. I've had like excruciating like stabbing pain. I put some of that on and it's 90% better.

I have other things where it didn't affect it at all. So it's like I'm always going to try it. I'm always going to use it. I've, I have used it. I mean, I'm bald. So I do put it on my head.

I'll put, you know, usually the lotions on my head. And I've had people, uh, tell me that they have used it for migraines. And my migraines, I used to have them a lot.

I have fewer nowadays. And I do use them. But it's, it doesn't work the same as like an ibuprofen or something like that. It works on different pathways. So it affects the body differently. Yeah. Because, you know, the body has, again, we're going to go nerd again.

I like it. Nerd alert. It's okay. The body has this thing. It's called an endocanabinoid system. And this endocanabinoid system is connected to every other system in the body. It's connect, you know, think about your central nervous system, your respiratory system, your digestive system, your endocrine system, your immune system.

It's connected to everything. And the reason that people think that CBD like cures or make the claims of it cured my cancer, it cured my, like it doesn't do any of that. What it does is CBD is like a super multivitamin that supports your endocannabinoid system. And you have these endocannabinoid receptors in your skin. So you can, it's not quite as effective as taking it internally, but you can still get the effects of CBD topically. And I have a product that is a, it's like a micro dose.

I don't know if I shoot micro dose with C. Microdosing. But it's a, it's a, I call it the M60 because it looks like a, what we would use as a M60 fuse igniter in the military to light, to basically blow stuff up. So this is the way that you light the time fuse that blows up your, your stay behind Claymore or something like that. Or even the early, early frog man would blow stuff up,

underwater, they would use this, you know, this M60. It would strike the, the time fuse and time fuse burns underwater. It doesn't need oxygen and goes. And when it hits the blasting cap, it blows, it blows the demo charge. So it looks like an M60. I call it an M60 recovery igniter. And what you do is it delivers a perfect four milligram dose of, of CBD. And you put it in very thin skin areas. And I've had people, it's a brand new product, a brand new technology. And it goes, it's more efficient going into the bloodstream than taking something orally because you miss that first past metabolism. And but so the reason that CBD is, it seems like it's this panacea that cures everything

is because it affects the endocannabinoid system. And because it's connected to every other system, when you, it helps bring the, the endocannabinoid system back into homeostasis, back into balance. And when that happens, that brings everything else back into balance. So it helps your body heal itself. the way it's supposed to. It also, you know, reduces chronic inflammation, which is where, you know, chronic illness comes from and things like that.

So that, that's the value, the beauty of CBD. I was going somewhere and I totally got lost. Let me ask you this. How does the military look at CBD? They do not. They frown on it. And I believe the reason that they do is, I mean, they've made, you know, policy, you will not use any product topical.

or ingestable that is made of hemp that is derived from hemp or any other. Is that just going back to the, you know, the Nancy Reagan stuff? It could be, but I think there were enough people when CBD became legal that they popped positive on drug testing because they were taking CBD. Maybe they were. Maybe they were taking one of these products that had high levels of TEC. So I still maintain my top secret clearance. I still get drug tested.

I take a lot of CBD. I take my product only. And I have zero, zero issues. Actually, the last drug test I took, I was drinking my energy drink because I worked out in the morning to hydrate on the way to give my sample. Yeah. But, you know, that's, I guess that's like the bro science of CBD. Like, it doesn't cure anything, but it does reduce inflammation. It creates, helps reduce stress and anxiety and things like that.

And what it did for me, it was a mod. And so it's a modality. It's a, it's a tool in your toolbox. And for me, I had all of this noise in my head that I couldn't turn off and I was using alcohol to do it. And when I started taking CBD, the noise got less loud. So I was able to have a better self-talk. And now I have to figure out what am I going to tell myself? What do I need to do?

How do I improve my life? What do I need? Like, I'm lost. I need to figure my shit out. Right. And so what I ended up doing, what I eventually did. And I didn't, I couldn't really do it on my own. or I could, but it helps to have a team.

It helps to have outside support. Things don't happen in isolation. You need teams. You need support. You need. Yeah. I came from the SEAL teams. Yeah.

I had like it. And, you know, when we're, when we're clearing how, you know, we're going through, uh, houses or buildings, we're clearing the rooms. We're so well trained that it doesn't matter if, if you're in front of me, it doesn't matter what direction you go or what you do. I'm going to read what you're doing. and I'm going to do what I need to do to fill in the gaps. We call it pick up basketball.

If you go left, I'm going to go right. If you go straight and I see a danger area, I'm going to jump off and I'm going to, you know, cover down that danger area and the guy behind me is going to pick up your security and, you know, do what we need to do. Or you're pointing down the hallway and you see like something more dangerous this way and I'm behind you, well, you're going to go that way. I'm going to keep going or maybe I'm going to follow you into a room and the guy behind me, but I make sure that you know that there's at least three people back here.

we'll take up security on the long hallway or on the big room or whatever. And so we pick up basketball. So in the teams, we have that support. In civilian life, we don't always have that. And so now that I had left the military, I'd been out for at least a year, still struggling, trying to figure it out. I started putting my team back together, figure out who's on my team. I reached out to former teammates that were in the entrepreneurial space and, you know, other people like Pedro Kulian and, other business coaches that I've hired to help be on my team so that I can figure out what

the hell I'm supposed to do. And during that process, I looked back on my career as a seal and the lessons that I've learned. And I came up with this thing called the Get Naked Mindset. And naked, you know, it's a little bit edgy. It's a little bit of a hook, you know, on the marketing side of it. If you're listening and not watching, you need to watch the YouTube replay or the IGT playback because William does have a get naked pretty cool and get naked hat on. Yeah, I do. And so that's, and that's my message is, is really, you know, get naked. And get naked is about taking your ego off. It's about taking your, taking your ego off and setting in the corner because we hide behind the shield that we, you know, is our ego. And we don't want to try new things or we

don't want to face the things that we need to that are going to help our personal internal whatever healing that we have. And so when I learned how to take my ego off and set it in the corner, be a little bit exposed, be a little bit vulnerable, I was able to heal a little bit better, a little bit faster. The other side of that, and that took, I mean, the, because I've been hiding behind that for my entire life. And it wasn't until I got out and I realized that I need to be brave enough to get naked, to take that ego off. And that's really the hardest part. We spend our entire life hiding behind the shield that's protecting us from whatever it is. And we don't, we never, we're never brave enough to, you know, take the armor off. And, you know, in the

SEAL teams, we do that. We, we go into harm's way. We put our body armor on. We go do our thing. We come back. We take it off. We hit the showers. We get naked. We don't do that in our regular life. So now my goal, so CBD is a modality. So now my goal is to teach this get naked mindset. And naked is an acronym. And it stands for never quit. And when I say never quit, I don't mean, you know, never quit smoking or drinking or getting out of toxic relationships.

I mean never quit, you know, trying to improve your position. You're going to have, you know, things are, it's going to be hard. And if you say, I don't know if I can do this because it's too hard. It's too unattainable. well I will say yeah good go do it and I tell myself that good that's hard let's go figure it out because it goes back to that you know 99% one percent rule that the the the 1% do what the 99% won't do so yeah do do hard stuff um and don't quit and so there's a tool that I teach that helps people you know not quit and this is something that I learned in in CIR school which is POW school

where they learn you teach you how to be a prisoner of war and they teach you to uh make small victories. So the captors are they're trying to break you down. They're trying to break you down physically, mentally, emotionally make you, they're trying to get their small victories on you. They want you to renounce the United States. And your job is to resist. And resistance is anything from if they say don't look left, every opportunity you look, you look left. If they say don't communicate with other prisoners, when you get back to your cell where you have to sit in a very specific position and they're playing this weird psychedelic music, you start knocking on the wall next to you and you communicate with your,

like whoever may be to your left or right. If they are interrogating you, your job is not to just say name rank and serial number, which is what you're supposed to do and not give up any information. It's to tell a story, but put some white lies in there, like be misleading. And so every time you do that,

you get the small victory. You get a little bit of a win. That's not going to get you out of the POW camp any sooner, but it's going to help you mentally. It's going to give you a win mentally. So every time you get a small, like just start stacking those small victories. The other thing is during Hell Week, which is the most famous week of military training in the world. I've been all over the world.

And everyone knows that Hell Week is, they think that Hell Week is all of seal training. It's actually one week of 26 weeks. But you're cold, you're wet, you're miserable, and you don't sleep during Hell Week. They keep you up the entire time. Actually, they let us sleep for about two hours, maybe two and a half hours, which was really the worst punishment on like Wednesday night into Thursday morning with the worst. punishment they could have done because they're like go lay down and don't go to sleep well you know you're in a tent on the beach on a cot yeah and uh and then you know they let us sleep and then dawn they come who said you could sleep la la whatever and like now you're groggy your body has

started to like swell up because you've stopped moving for like two hours your body's like okay heel time and they make you go again and i remember walking like running out of the tent and going and getting in line, this new height line, and it was so foggy. The ocean was maybe 25 yards away, maybe less. I couldn't even see it. Like, I couldn't even see the end of the line of people. It was so foggy. Kind of like the drive today. There was some fog out there. And that was the first time that I realized that we had lost so many people during Hell Week, because I was just in my little boat crew of seven. And we also lined back up into a heightline, and I was like, where did everyone go? So in Sealed training, you lose about 75% of the people

leading up to Hell Week, and then Hell Week, you lose another 75% of whoever's left. And I was like, wow, where did everyone go? I need to make sure I get into my boat crew. And so I made like 1, 2, 3, 4, 5, 6, 7 did the same thing. Book Crew 3. We continued to win for the rest of Hell Week. But, you know, Hell Week is hard and it sucks, and you're cold and you're wet and you're miserable.

And but there's one thing that's constant. No matter what, no matter how bad. it sucks, they're going to feed you four times a day. So you can be laying there in the Pacific Ocean shivering, jackhammering, uncontrollably. All you got to do is make it to that next meal. And that's, you know, every, every meal is a victory. Every time you make it to that next meal, you won. So this doesn't matter how hard the task is, the project, the whatever it is, how unattainable is? Because people are like, oh, how do you become a seal? That seems unattainable. it's it totally it's one day at a time it's one step at a time it's one more small victory and that's what i mean

by the end is for never quit the is except failure failure biggest lesson the only way to eat elephant is one bite at a time one bite at a time and i'll actually come to that in just a second uh you know failure is been the biggest teacher of my life you can tell me how to do something until you're blue in the face. I may go and do it and be successful, but then I'm going to test it. Well, maybe what if I did it like this? I know you told me to do it like that, but I'm going to do it like this. I have to learn on my own how to do it wrong. You know, there's this, you know, Michael Jordan is potentially the, the best basketball player of all time. In this crowd, we can just say he is. Deal. So, but, but why is he the best?

He has missed more than 9,000 shots in his career. He's lost more than 300 games. He missed more than 30 game-winning shots. What he did at the end of every game when he missed a shot, because he missed shots every single game. He went back to the gym that night. He didn't go party with the team. He went back to the gym and he practiced those shots that he missed

in every scenario possible until he didn't miss them anymore. He took that failure and turned it into a success. You have Steve Jobs and, Steve Jobs and the Tesla guy. Elon Musk. I thought you were thinking Bezos, but yeah. Two icons of all time. Business, business spin.

Both have been fired as CEOs of companies that they started. They left. They learned from whatever those mistakes were. They got better. And they came back in, you know, you have Tesla, SpaceX, Apple. No one undisputable, heavyweight champions. Most valuable. companies in the world of all time um at least up today yeah uh you have thomas edison he learned more than

10,000 ways to not create the incandescent light bulb how many times do we try something two times and quit 10 times and quit no one here is doing a thousand things and learning from it most likely much less 10,000 times 10,000 ways to not create the incandescent light bulb so failure if you want to be successful you have to accept those failures, the lessons that you learn from it. And use those lessons as a, I look at failure as now as a foundation to success. You know, there's all sorts of memes out there with like, you know, the first step is the biggest or whatever. You know, for me, failure is like the staircase. Like there's the wall of like the thing that I'm trying to accomplish or I fail. I fail, fail, fail, fail, fail all the way up. All the way to the top. You know, it's either a

staircase or a ladder rung every time I get a little bit closer to the top. I get over that. Now I have to start all over again. That's fine. But I accept that failure as a lesson on how to do it right and how to be successful. You know, if someone offered me $100 million for my, you know, to take my failures away, I would say you can keep your money. I'll make my $100 million some other way. I'll figure it out. So that, so it's never quit except failure.

The chaos kill mediocrity because we're, I mean, we kind of talked about it a little bit earlier. Like we're surrounded by mediocrity. We're at the top of that pyramid. We don't have to really work that hard. at anything. And the, you know, I know this will be on social media, but social media has made us mediocre. Technology has made us mediocre. We're at war with mediocrity every single day. We find excuses to not, to not attack our goals, to not stay disciplined, to not, you know, work out,

to not to not just do the things that we need to do every day. We get stuck in like scrolling or sitting on the throne playing a game or doing whatever. And so, those are the things that make us mediocre. So we have to have an uncommon desire to kill that mediocrity in our life and to be successful. So we have to kill that mediocrity. And the way we do that, and when I give the presentation, I have a picture of a guy in seal training doing this event called drownproofing. And drownproofing is where you're tied up, hands behind your back, and feet are tied together.

And they throw you in the water. It's about nine and a half feet of water. And you have to survive. And the way you survive is you start, you bob. You, what you have to do is you have to commit 100% to this evolution. You have to expel all of the air out of your lungs and sink to the bottom. And then when you get to the bottom, you squat down and you jump and don't jump too hard, but you want to jump just hard enough to get back to the surface.

You can get that fresh breath of air and then blow all of it out again. If you only let about 70% of it out and you keep 30% in, what's going to happen is you're going to stop somewhere in the middle. Not be able to kick. now you have a choice. You either let the rest of that air out or you have to kick your way back to the surface. A lot of energy. That's a lot of energy.

That's a lot of oxygen. That's a lot of wasted. Like it's easier to commit 100% to the thing than to be mediocre. It only left about 70% of the air out. So you do that. Then you learn to float and then you learn to swim 100 yards all tied up.

You come back and you bob some more and then you do a front flip underwater and a back flip underwater. And then you later, down on the bottom of the pool, all tied up still. Grab your mask off the bottom of the pool with your teeth, get back to your feet and start bobbing again until they're like, okay, you pass and then they pull you out and untie you and you're good to go. But you cannot do that evolution with any amount of, without 100% dedication and commitment to doing every action 100%.

And we don't do that ever in our life. No. And that is why we are mediocre. We are mediocre. Uh, so kill mediocrity. The E is exposure fears. And I don't mean lions and tigers and bears. I mean the fears that are, that live in that deep, dark place in the back of your brain. Like the, the noise that I was dealing with every night that I was trying to drown out with alcohol were these fears that live in the back of my brain that I don't want to share any, tell anyone about, you know, whatever they are. And, you know, we as humans, we generally use fear to, take action. So if you're like, and you don't have to deploy to Iraq or Afghanistan and be in

these life-threatening scenarios like that, you can do it every day in your everyday life. You can be driving down the road. You got the red light. And by the way, you're not on your phone looking at text messages or emails. You're paying attention. You're driving. You got the red light. You think you're good to go. And then out of the corner of your eye, someone is running the red light. As you're entering the intersection, you hit the brakes. You steer away. Holy shit. You're super pissed off now, but you didn't hit that guy or girl or they didn't hit you because you were scared enough to take action so now that you know that you can take action why don't we take action of those other fears that are living in the back of our brain and the way that we and I look at fear like a vampire

vampires live in the darkness and it sucks and they suck the life out of you. Fear does the same thing it lives in that deep dark place in the back of your brain that you don't want to tell anyone about and it sucks the life out of you every single day. How do you kill a vampire? you expose it to sunlight. How do you kill those fears? You expose them. So let's say you're a, you're beat up as a kid. You're low self-esteem.

Well, do something that scares you. Go take a Brazilian jiu-jitsu class for a year. You're going to be taught a skill set to defend yourself. You're going to be forced to fight someone every single night that you go to class in a safe environment. You're going to expose those fears. You're going to be out there and you're going to come. out of it more confident because you expose those fears. Maybe you have a fear of public speaking.

Take an acting class. Take a public speaking class. You're going to be forced to stand up in front of people and speak. And you're going to find out very quickly that those people that you're standing up and speaking in front of, they want you to succeed. They do not want you to fail. You think that they're going to laugh at you. You're going to learn very quickly that they want you to succeed. They want you to be awesome. And if all of that, you don't want to do all of that, a friend of mine, also business coach, Sharon Shravatsa. I don't know if you know Sharan. I don't know Sharan. So Sharon, he took a $300 million a year real estate business that they were struggling, making, you know, doing $300 million a year. In three years, he took it to $3.4 billion a year. Wow.

So, but he's still, so he has a B behind his name. But he still struggles with stress, anxiety and things like that. And he says that fear does not exist on paper. So what he does is he'll be driving down the road. All of these noises will be floating around his head, stress it. He'll pull over to a Starbucks. He'll get a cup of coffee. And he'll take a pen and a piece of paper or pencil. And he'll write down every one of those things that is bugging him. And he reads it. He's like, really? That's really what's bothering me. That was that one tap on the arm. And so now he's exposed those fears onto paper because there's this magical thing, scientific, I don't know, that happens from your brain to that pencil or pen, not on your phone, pencil or pen, putting it on paper, the fear that stress,

that anxiety dissipates. Now, this is not a one-trick pony. This takes time and effort, and maybe you need to share it with like, you read, you read those things that are bothering you, those stresses. Maybe you share them with someone. Maybe you don't want to, maybe you're not ready for that. But every time that you do it, you get stronger, you get better, you get a little more, you get braver to be more vulnerable and to take that ego off. And so once you learn to expose those fears, now you control the fears and they no longer control you. And then the last and the D, never quit except failure, kill mediocrity, expose your fears,

and the D is to do the work. And that's where we fail most of the time. We're not willing to do the work. And I remember in steel training that when I graduated, I was like, I graduated the hardest military training in the world. everything's going to be easier for me now. And I couldn't have been more wrong. I, you know, that was, that was a mistake to think that.

Because in the SEAL teams, when you show up, and they don't care what your rank is, how old you are, how new or how old, you are expected to perform better today than you did yesterday. And that's why they say the only easy day was yesterday. And some people don't really get that. And they're like, you know, people like do something and they're successful once. and then they never go to climb that next peak. And, you know, you talked about the elephant one bite at a time. I talk about Rome. You know, Rome wasn't built in a day, but I guarantee you Rome was built every single day

as it became an empire, every single day. There was never a day that they took off. So they continued that every single day. And that's what we have to do in our own life. Yeah, it's hard. Yeah, it's going to be complicated. Yeah, it's going to be stressful. You just do it.

You just show up, get up and do the work. you know, maybe you're doing, you're putting the big rocks in, you know, that, that analogy of doing like, you know, the 80-20 rule. Yeah. Sometimes I need to do the 80%. Sometimes I need to like, okay, do the simple task to get that momentum, you know, of, you know, even just getting up in the morning. Okay, brush my teeth, you know, Admiral McRaven has the, you make your bed.

You know, he has that famous speech on, on YouTube of make your bed. That's one of those small victories. But, you know, oftentimes doing the work is like, starting off doing those, getting those small victories in, and then building the momentum and then doing the big project that you need to do for the day. So that's really the get naked mindset. It's about taking your ego off, exposing yourself, being a little bit vulnerable, and then never quit, except failure, kill mediocrity, expose your fears, and do the work. And I have this actually on a PDF, and I don't think I sent it to you yet. But it's if your listeners go to the website five,

the number five, sealsecrets.com, you can download the, the PDF. And, And, you know, and get this. And you can share it with people. All you have to do is put your name and email in there. I'll email you a copy of it. It's about a seven and a half, eight page PDF. It's got some cool pictures in it. And I shared it with a buddy of mine recently.

And he was having some problems with his CEO. And I was like, Jim, like, check this out. He's in the outdoor apparel industry. They just got a bunch of VC money. Yeah. And so VCs, they want you to like double. your profits quarter over quarter and it's a high stress environment. Yeah, they brought a bunch of money, but they want results pretty quickly. And so that pressure was getting pushed down onto my buddy,

Jim, who's doing the design work for, you know, the apparel stuff. And I, something happened. I don't really know what, but I'm like, Jim, like, figure out what the goals of the company are, but also check this, you know, five steel secrets out. And so he went into the, to, so he printed it out. So, he printed it out. He laminated. He's like pasted the things up on his wall so he could like continue to go back to it. And he didn't tell me this until months later. And he, he went into the CEO's office and he was like, okay, first of all, I'm afraid I'm not going to be able to perform for you because of whatever. And the CEO's like, what? First of all, why are you saying you're afraid? And number two, why are you being honest with me? No one does either one of those things. And why are you doing that? Both of those. to me right here in this office in this meeting. He's like, so my buddy shared this document with me. The E is expose your fears. I'm exposing my fear right now.

I'm not going to be able to perform for you if you're, you, whatever, you talk to me like this in front of people, blah, blah, blah, whatever the scenario was. And he was like, the CEO was like, really? Got it. Can you share that document with me? And so like that's like it's gone throughout the company now. That's awesome. And so I'm turning that into a speaking engagement so I can go out there and like share

some stuff and maybe do some coaching because I'm starting to do more public speaking and coaching now. Five seal secrets. Five sealsecrets.com. Yes. Love it. Just your name and email and I'll send it to you within him. And the CBD is NW. dot recovery.

Dash recovery. Dash recovery. So I, and when I. If I Google naked warrior recovery will I find you? You will. And actually if you do naked warrior recovery.com, you'll go to the website. but I changed the website. I still, I own that, that domain,

but I changed the, the website to NW dash recovery because I didn't know if people wanted to put naked into their search engine. So, so I was like, oh yeah, this is awesome. I got to think about all that shit. Right, yeah, exactly.

So I, what were you searching for, honey? Yeah, exactly. I don't know what's going to show up in your browser. So, you know, NW dash recovery or naked warrior recovery. I also have, you know, some apparel that the hat, we talked about the hat earlier. It's at, you do have to type naked in here. Or you can go to NW dash recovery and hit apparel.

It'll take you to the other site, which is naked warrior apparel. And you can get hats or shirts or whatever that say get naked. I got a question for you, William, as we close out here. Another reminder of my random ones. This wasn't about, are we safe? But your Navy SEAL, you're badass. I'm going to call you a badass. You know, you're fucking Navy SEAL.

Like when you go into like places now, is it what like, I know it's not like movies and stuff, but like are you scouting every room you go in? Yeah. Is that just part of being in your training? I, you know, so for me, it's, it's just me. And so not necessarily every Navy SEAL. I think most probably do. I'm not every single one, but I think most do. And when you learn how to do close quarters combat and you learn how to go into rooms.

you start seeing threats. That's different. And that's probably better what I meant. An open door, a closed door, a long hallway or whatever. And so, yeah, when I walked into here today, like it's a big open space. It's dark. I'm like, oh, eyes change quickly. People, people, people.

Okay, what, okay. Who would I need? Who do I need to talk to about how to start? But like if you go to a gas station or restaurant, is it? Always, yeah. I mean, I always try to sit with my facing the door. Yeah. Sometimes I sit with people.

they want to, I'm like, so I'm not going to fight about it. I'll give it up, but I have to trust you that you're going to like, at least give me a heads up. And actually, it was funny. I was in, you know, I did the podcast with Don Fry and Dan Severin a few months ago before I flew out to New York and did this swim across the Hudson River as a fundraiser. And I hate swimming, by the way. But, you know, I met with another buddy of mine who I'd only talk to on social media.

and he's a Krav Magal, you know, super master, whatever guy. And so I was comfortable and he was comfortable with me. Like, we're good. Like, you know, you see something weird. You're like, okay, it's cool. But yeah, it's, I am, maybe I'm a little twisted that way. But yeah, I always want to be, I don't ever want to get ambushed. Like there's enough life ambushes.

And my, my friend Jason Redmond really talks about. life ambushes. I mean, he got ambushed in Fallujah and shot in the face. He's lucky to be alive. Like he set up during this gun battle that he was in, he set up and the bullet like ricocheted off his night vision going into his eyeball and then went like through the side of his face. And so, you know, he talks about life ambushes. There are plenty of those that happen to all of us at any time. I don't want to be ambushed any other way. It just wouldn't be right if you got ambushed. You've been on 10 deployments and seven, you know, like in, I guess in war or in action,

whatever you call it. And you can't get ambushed once you're back in the States. That's very embarrassing. Dude, William, it's been awesome having you on, man. I appreciate you having me on here. And I really appreciate your service. Thank you. And look, folks, I'm going to cut it to you.

He's putting the best CBD product out on the market. He served our country with honor for 26 years. If you are even remotely interested in CBD, you need to go after this. Go to just Google it. We'll tell your wife you can look up naked warrior. All right. Do it. NW.

recovery.com. Go check it out. Go follow William. Everything he's got going on. Really appreciate it, brother. Thank you, sir. Hey, guys, you know where to find us. We're at the radcast.com.

You can search for all of today's content. Look up CBD. This gentleman right here will come up. William Brandham. We'll see you next time. You know where to find me on the Radcast.