Right About Now with Ryan Alford - Arjun Rai, The CEO and Founder of HelloWoofy.com, Talks about the Latest Developments in Digital Marketing and Media with Ryan

Episode Date: February 23, 2021

In this episode of The Radcast, Arjun Rai, the CEO and founder of HelloWoofy.com, and a serial entrepreneur, talks about the latest developments in digital marketing and media with host Ryan Alford. Arjun and Ryan talk about the use and benefit of emoji's in digital marketing  and about all the platforms Arjun has created.Find Arjun Rai on LinkedIn, Instagram, or visit HelloWoofy at hellowoofy.com .If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

you're listening to the radcast if it's radical we cover it here's your host ryan alford hey guys what's up welcome to the latest edition of the radcast we are into our february 2021 episodes here on the radcast it's been a year. We've had some knockout guests all around the marketing technology. Hey, what else? What else can I say? It's been a wonderful month so far, and I'm just really excited to be joined today by Arjun Ray, the founder and CEO of HelloWoofy.com. What's up, Arjun? Hey, man. Thanks so much for inviting me, and Riley, thanks so much for putting this together. It's such an honor to be able to talk to other agency folks in the business, so thank you. Yeah, our pleasure. I know Riley found you and learned about you on Clubhouse,

which is a burgeoning application and platform and community that is really cool. Maybe we'll talk a little bit about that. But yeah, man, I'd love to just start out. We always start out with a little bit, give our guests a platform to kind of talk about your background and your business a little bit, and then we'll kind of dive into some specific topics. Yeah, absolutely. Well, I've been in the marketing space for a very long time. I was working on an ad network in high school, came to New York, quote unquote, to make it and launched an agency just to pay the bills by way of running the agency. solutions out there right and so they we found that a lot of clunky software was out there and you know creative individual when they want to work on something they couldn't use their hands the way they would on a on a whiteboard or with you know with a piece of paper a post-it note

and so we built um basically the ability to for you to drag and drop people projects files we ended up being too early we raised capital from you know probably the not the not the the best investors in order to get it to market. So we figured out how not to build an MVP, how not to raise capital. And by the end of college, we had raised a few hundred thousand dollars towards the project. But again, we were way too early. We were betting that touchscreens would become bigger and cheaper, which they did. The Surface Pro came out, the iPad Pro came out, years after that, but then figured out

that social media marketing and marketing in general for small businesses wasn't at the level it should have been for underdogs. And we like to call it small business underdogs. So I ended up launching the company that we're working on now, which is HelloWoofie. And it's been interesting. It's definitely been a lot of ups and downs. The last two years we had ten thousand dollars left in the bank and we had to make a decision are

we going to shut the company down or are we going to go all in and make it work and uh with my insane you know personality i said i'm going to go all in so i put in 170k in credit cards and savings built the rebuilt the company from the ground up. And just as we were about to launch, the show that we were kind of auditioning for us told us, hey, try next time. We're going to have to move on with other contestants. Unfortunately, my mom passed away a couple of days after that. The show called me back and said, hey, we actually have a couple of extra slots. Do you want to come in, fly out of California and film the show. And just one miracle after the other, you know, happened. We launched in December 2019. You know, we did, we grew 21,000% last year in 2020. We did over 200,000 in revenue and we'll probably do half a million this year in revenue.

But the point of the matter is just as we were about to die, we, we figured out that we need to keep going. You need to keep going and miracles do happen. Hey, I love that. I will say, you know, a lot to, to kind of dive into there, but I will say this. I do say this a lot that, you know, you learn more from fail. It's painful. And some people say this because they've never done it. It's easy to like be a, you know, a motivational influencer when you hadn't gone through anything, but when you've gone through it and I've been on both sides of that, uh, at the grounds, it's amazing what you learn failing sometimes. Like you said, you learn not how to raise money and not how to build an MVP. And it probably helped, I'm sure, with what you've done with Hello Wolfie.

Oh, a thousand percent. We learned to use Fiverr. I mean, just a couple of days ago on Clubhouse, someone was offering me to build a funnel a webinar funnel for eighteen thousand dollars and that seemed like a great deal um we built it for 500 bucks and we're about to launch that we built a sales funnel for 300 bucks uh including labor including the theme from wordpress and everything and and whatnot we did 152 000 in revenue off of it and so the point of the matter is that once you're pushed up against the wall, you really figure things out. Either you figure things out or you just crumble, but we opt to figure things out and help other small businesses figure things out as well, especially the small ones.

That's a big topic. We're a digital agency, and we work with getting more into medium-sized brands just from a scale perspective for us and what works for us but having worked with being a small business having owned small businesses and working with them it's a really underserved category because they typically do not have the budgets the sophistication or the ability to kind of leverage what has become a democratized internet, but they don't have all of the assets or quite all of it put together. So I love anything that's getting and working towards that, which really seems like what Hello Wolfie's doing. Absolutely. I couldn't have said it any more elegantly. It comes down to offering data-driven solutions for the price of a cup of coffee. Because to your point, small businesses are, let's just face it, they're unsophisticated marketers.

They think they know what they can say, but just the whole idea of winging it when it comes to the perfect copy, the perfect emojis, the perfect hashtags, the images, doesn't cut it when you're competing with the biggest unlimited marketing budgets in the world. It just doesn't cut it. And in 2021 2021 winging it is not a strategy for any business for any startup for any freelancer right winging is not a strategy at all and so we were like okay as soon as you start typing it'll work you know start completing the sentences for you you'll find the hashtags for you find the emojis for you the idea and this goes back to the idea of a dog i'm pointing to my dog right now which is the mascot um the idea is

you know not only are you an underdog but just like your dog you know man's best friend is he's always there teaching you when how and what to post and so we started with social because that was the you know the lowest hanging fruit then we went into blog scheduling we were like why aren't small businesses blogging especially during the pandemic when they know that digital marketing is super important and so you can autocomplete a blog post. You can optimize the beep out of it. I censored it for you. And then we were like, okay, we've got to help small businesses with in-mails and e-mails and notes.

So we actually built a Chrome extension that does everything I just told you about in any text field on the Internet. So if I ask you, you know, what is the total addressable market of a text box or an input field, you're going to be like, what the heck? Because it's infinite, right? We can work anywhere. And then we were like, okay, small businesses are really not seeing their customers come through the door the way they used to. Where are they going? They're stuck at home.

They're quarantined. But guess who's winning? The biggest companies in the world, especially in the media business, are winning. The Netflix, the Hulu's, the CNBC's, the CNN's are winning, which is great because they're producing a lot more content, but they're distributing it through smart speakers. We realized that these speakers, the one I'm holding, the Echo Dot or the Fire TV or the Echo Show in my other arm, these devices, the industry grew 80% during the pandemic. And I was like, who are small businesses scheduling content? Of course not. Until now, we've been working with Amazon

to build the world's first smart speaker scheduler. So literally, you can go to our platform, schedule a video, and so long as your followers and your customers are following you on the smart speaker app that we'll develop for you for free, then they're able to see the video, audio,

or text-to-audio content within seconds of you scheduling it. And now you have a whole new infrastructure to're able to see the video, audio, or text-to-audio content within seconds of you scheduling it. And now you have a whole new infrastructure to be able to reach your customers as they're quarantined at home. And we're like, why is no one else doing this? Again, this is for $5 a month. Great value. And I think a lot of people aren't doing it because they don't think there's enough money

there. I think that's generally what drives behavior. But let's talk, tell, I want to break it down for our listeners. Cause again, varying levels of understanding engagement, like around these platforms, depending on who's listening, talk to me about Hello Woofie specifically, because even I was digging around the website, I was looking at it and looking at the platform, which amazing talk to me about I'm a small business and I'm signing up for hello woofy what that process is and exactly what the application does yeah absolutely so the process is you you know typically small small businesses will go to hello woofy.com they'll schedule a

demo or in some cases they'll buy the product and then schedule a demo because one of the things that I love doing is funnels. It is a funnel all the way through to signing up, to buying the product. Once you buy the product, you redeem the code and the offering. There's funnels inside to schedule demos as well

in case you haven't done that, sign up for the newsletter. So we believe in funnels. And I really, really wish if other small businesses could do the same when they're onboarding customers, whether in real life or online, you really need to keep having pop-ups and reminding people that there is more than what they've already paid for and it's in their interest, it's to their advantage to be able to do that. So that's kind of the approach we've taken. As far as the product is concerned, as soon as you start putting in content into a library, the idea is that it starts figuring out how similar is the content so you don't get in

trouble with other platforms. One of the issues that small businesses face is that they keep posting the same thing over and over again. And that's not okay, according to Twitter. Twitter very explicitly says if you post the same thing over and over again, it is not okay by terms and conditions. So what do we do? We actually built a compliance engine that prevents you from going above 95% in similarity. Now, you may not realize that you might be at 96% or 95.5%. We will tell you that, hey, this hashtag, this word, too similar, this phrase, too similar. Why don't we help you double click on it and swap it out for something else?

Again, for a coffee shop owner, they don't have a degree in marketing, but if we can help them be competitive and not get into trouble, that's a huge value add for the business owner themselves. And there are a couple of other capabilities inside the platform as well, including being colorblind supportive. Everything is color driven. So purple means campaigns, blue means single posts, green means you're in a draft mode. The idea is to build a platform for creatives. We don't want to build, quote unquote, the Bloomberg terminal of the world that's super clunky and super over informative. We want to build something that's super beautiful, yet super data driven.

I love it. So essentially, we're helping small businesses keep their content relevant, fresh, and compliant. Exactly. And do it over and over again and never miss a beat. And that's not just for social, like I was mentioning. We built a product called Journal that does it for blogging. We then built a smart speaker scheduler that does it for smart speakers. And our whole mission is to build the biggest company to help the smallest every step of the way.

I love it. So let's talk about, and it's on the screen if you're watching the video, depending on who you are. And I'll do a plug now. If you are listening to our audio version, don't miss our full video versions where you'll see dynamic content throughout the episode. But it is sitting behind Arjun, so I want to bring up emoji data. Let's talk about that. Tell me about what that is and what it's doing and how that API and all those integrations are working.

Okay. So EmojiData is the underpinnings of HelloWoofy. It's an API that we hope to have other enterprises and other businesses use natively within their platform. But the thing that you'll see as far as the emojis are concerned is, let's go ahead and type in a post. Let's say we want to type in, how are you? And then it'll automatically complete the sentence for me. And then I can say, I love you, which of course we love you, and my coffee, right? Notice what's happening below. It's starting to figure out, based on what I typed in so far,

which emojis may do the best based on the data and give me other recommendations on top of that. Now, you might be laughing at me and be like, what the heck are you talking about emojis no way well take a look at adobe i'm sure you and i respect you know adobe a lot of multi-billion dollar company emojis according to their research not mine and we validated this by the way drive significant uplift in engagement in fact they also drive significant uplift in purchase intent people are willing to buy more but But the issue, as you can relate to, is that there are 3,000 emojis. How the heck do you figure out which ones are the most influential, most valid to use? So what did we do? We literally mapped

the entire English language word by word to figure out exactly which words, which emojis, which other emojis, based on the emojis you've used already, which other hashtags tend to be used with one another based on 200 million data points. Where do we go from there? We actually built the ability to say, you as a small business owner deserve, and I'm being very clear about this, deserve to know what is being used right the second.

What is trending? What is popular? What isn't popular and then accordingly you can then say oh i want to use this emoji automatically add it in i want to use this emoji automatically add it in the point is we're giving you the ability to understand what's being used in real time and then of course we're all cavemen you like our images right automatically find royalty-free images not go to google images because you may or may not be able to use those images these are royalty-free images you can use automatically throw into your post. And then based on that, we will also give you emoji recommendations based on the image and hashtags

as you can see here. So this is a very simplified recommendation engine that I'm showing you right now as a demo. But the point is for $4.08, cents for five bucks depending on the pricing you your your you know tier you come in at you can have you know an entire marketing department in your pocket and for you know for a small business owner that can't afford an agency that can't afford a professional to do this for them the power of emojis like who knew who knew we were going to be at this point like but it is crazy having done some of my own like postings and our companies and stuff like that. The engagement levels that the right emojis will drive. I never would have believed it.

Not because I don't like emojis, but you know how that would have played into the algorithms that are out there. Well, here's the, here's the, here's something I've learned. And I think you can relate to this as a,

as an entrepreneur is that history repeats itself, different players, different names, different geo geographies, but history always repeats itself. And so if you look at civilization and how it's developed, whether it's East Asia, whether it's Mesopotamia, whether it's the Mayans, it does not matter. We've always communicated in the most visual way possible. Pictograms, hieroglyphics, you name it. Every civilization that I've come across has always communicated in a visual way, even cavemen going back to, you know, going back tens of thousands of years.

And so it's not a surprise that emojis in the 90s started with about 90 emojis out of Japan. And then we've added more and more because we need to communicate more and more and quicker, actually. And so now you're seeing emoji. I mean, Unicode is the one that really, you know, is like the FDA of text-based communication.

They constantly are coming up with new emojis, trying to be, you know, mindful of, you know, races and colors and of different people, different kinds of emojis. The only issue is that, you know, compatibility is becoming an issue across devices. Apple has its own emoji sometimes. Android has its own emoji.

So we'll get there to a universal language. But the crux of the matter is that people want to converse visually. And that's why Pinterest is doing really well. I mean, you've seen the news around Pinterest. The image-based platform is doing really well because the fact is people are visual. Instagram did really well because it was visual as well. And then video was introduced. And guess what? My theory is the more we get frames per second, the more frames per second,

it's easier to distribute content by frames per second, like TikTok being an example or YouTube being an example of video formats, the more engagement you'll get and the more competitive it will become to market. And I'm really bullish on that. Yeah. And it's funny, as you were speaking, you went there, but I was just thinking the evolution

from Facebook to Instagram, you know, obviously Facebook agreed with it when they bought them for what now seems like a valued price of $3 billion, I think it was. But yeah, but it was the same thing because it was everything that super text based on on facebook everything was getting wordy and lengthy and then the simplicity of the image based on instagram you know like took off and then exactly what you're seeing with tiktok on the video side uh you know video is becoming video is king i think as we say and then you've got the ubiquitous nature of of 5g networks coming that makes all of this happen you know i have this discussion with people is like you know they think well why wasn't video more popular 10 years ago it's because the you know 3g networks

weren't fast enough to keep up with this level of content that we're sharing so you've got this all of these things come well you know convergence well you know the other theory i have is that um the whole idea of waves per second oh hey we made revenue we have lights blinking in our office every time someone buys something that's the green lights on the back hey i love it my my other yeah you guys should do it every time you get a new client lights everywhere maybe we'll get a bell we'll ring you you know, like. Totally. So my other theory is that waves per second, right? It's all about getting more data in a unit of time and then being able to allow everyone to access that capability. So we talked about frames per second, you know, getting, even televisions, you could have seen the evolution of, you know, where things were going from televisions from, you know, frames per second there. But I

think waves per second, if you really looked at iMessenger, if you take a look at other WhatsApp solutions, we started communicating with audio messages a year or two years ago. Clubhouse has only been around for a year, less than a year. But that is on, it's literally messaging, audio messaging on steroids. If you take a look at the evolution of audio,

if you take a look at the evolution of image-based communication and then video-based communication, I think you can start seeing hindsight 2020, where the evolution is coming from. And I'm very bullish on smart speakers right now because it's a 300, $400 million industry, but smart speaker marketing, I mean, I encourage your agency to look into it as well.

But eventually that living room behind me is going to be worth hundreds of millions, billions of dollars being able to allow anyone to communicate with their customers in that living room. I'm pointing there because I have a fire TV running right now. But just in marketizing that, it's going to be the next big shift. Yep. Well, I think you're getting more and more of the speakers into the house, and it's just about more and more ways that they get used right get uh and and most of i i joke you know talking with friends that are meeting new people and like you know they know i own a digital agency or something and they're like i know those speakers are listening to me because i'll talk out loud and uh i'll see it in my feed and i'm like i don't know if it doesn't work exactly like that yet,

but we're not far. Well, there is something interesting. I mean, I saw a high frequency advertising happening, which only the big companies of, you know, the blue chips are using, which is basically when you see an ad for it on TV, you can then hit your remote and say, continue this conversation or information

on another speaker in the living room. I've seen that happen. But again, you and I, at least me as a small business owner, you know, we wouldn't have that capability. And we're going to be working on some interesting things that will allow you to do that as well. Yeah, I love it. Because it is the here and the now.

I've been a little not surprised because, again, I see it as the evolution of podcasting and communication with Clubhouse. again i i see it as the evolution of podcasting and communication with clubhouse uh but you know it is uh audio based which is the the out of the norm compared to all the other platforms that have been growing but it's more just the evolution of communication and i think you've hit this perfect as we've thought we hit this perfect pass with covid and events and getting together go away and having this kind of platform where you can communicate in that period. It's going to be interesting. I'm in the middle.

I don't think it's going to die or it's hitting its peak or I'm not making any prognostications like that. I do wonder if we get out of a COVID world a year from now, are people going to spend six hours on Clubhouse like they are? That's my only question know the application long term and as it gets monetized i think it could get you know uh a little uh interesting yeah i i will be honest you know i started seeing uh quality kind of dip a little bit and a lot of people have been brought onto the platform um like i was just checking my feed for notifications looks like anyone and everyone out of my facebook

group friends are on there now um and nothing against them it's just it's just kind of the way of most platforms go the the only thing to keep in mind from a clubhouse perspective is that if they can continue having those authentic conversations at scale because you can't really run a business at scale and be worth a billion dollars with only a million people maybe you can but they have to open the doors up to actually be competitive i mean mark zuckerberg you know with over a billion people on his platform was on clubhouse and he nearly crashed the entire you know app just a couple of days ago yeah and so that's that's something to be you know something to keep in mind but uh i i do believe everything happened i in mind. But I do believe everything happens. I'm very spiritual. So I do believe everything happens for a good reason, whether it's negative in the moment or not, whether it's massively positive or not. The net effect is always positive.

good thing. I think from a civilization, you know, being able to progress, being able to move forward, getting audio and getting people who were feeling lonely, you know, had mental health issues at home because they were quarantined. I've heard this so many times that people have said Clubhouse is my vent. It's my ability to actually converse and not feel lonely, not feel unwanted because you can literally turn it on and join any room in a split second and have a conversation that can honestly make that person feel a thousand times better. So again, there's a net positive. I think, you know, we're also getting used to saying, you know, letting people have dogs barking in the background, having children run up to them on a Zoom call, you know, the doorbell ringing. I think we've become a little bit more sensitive and open from a corporate

culture perspective, the more COVID happened. And I think that's a net positive as well. But that's not to say that the people who passed away, they should not have passed away. We could have made better decisions as a society. But again, there is a net positive and i hope people look at that yep are you um do you set up any groups or do you how active are you um as it is on clubhouse do you set up any rooms specifically or are there some that you're more active in than others yeah that's a great question so i'm now actually it's funny you asked me that question i have six calendly links one for co-moderating one for investors we've soft circle hundreds of thousands of dollars in capital from clubhouse we have one for customers support so i've i've literally automated the whole uh the whole funnel for

you know setting up setting up clubhouse events and also meeting people off of it so uh i will say we're doing about three to four uh clubhouse events a week now all are under the theme of been underdog. So like tomorrow we have podcasting one-on-one for underdogs. We have another one after that for raising capital for underdogs. Last week we had social media marketing or social media branding for underdogs. So the theme is to support small businesses and I'm trying to do three to four a week.

And they're typically in the afternoons and the evening so we can get the West coast in at the same time or on the weekend on a saturday afternoon yep so you should come on you should come on as a co-moderator yeah i'd love to i'll get maybe riley to help coordinate with that and come on and talk about it we're still in the early throes so i you know of of 21 most certainly is even though it's gone by fast i was telling my wife the other day i was like holy cow we're you know we're halfway almost halfway through february and though it's gone by fast. I was telling my wife the other day, I was like, Holy cow, we're, you know, we're halfway, almost halfway through February. And, uh, it's like, uh, when you have kids and stuff, you're like,

you feel like Christmas season's like, you know, forever. And then, uh, here we are almost in March, but, uh, we're any trends, anything you're seeing beyond, you know, what you guys are bringing to life on hello woofy in the small business space, uh, for this year in 2021 i i love that let's just face it like from a relationship perspective from a you know just development of i guess society in general everything that would have happened in five years happened in five months um and and i can speak for that because you know i unfortunately i had to end a relationship as well because it just wasn't working out.

And I realized that once you hang out with a person for 24 hours versus two or three hours a day, you start seeing trends in your own relationship. And speaking of trends in the business world, you see the same thing. So curbside delivery, the most common thing ever used to be Costco did it used to be Walmart did it. Every single restaurant, every single store is now doing curbside delivery. Being able to see people on Zoom or being able to use video conferencing to actually get sales done. You can literally go to people's websites now, small business websites, and say, I want to schedule a call and I want to see a demo immediately. And you don't have to go into the store anymore. You don't have to be, you know, in the presence of a fashion designer to get, you know, recommendations for clothing. People are really, it's so interesting. People

are becoming really adaptable, essentially, to the circumstances. And I like how video is becoming more common. Delivery is a lot more common now. People, you know, the last mile delivery as a trend is huge now. And then, like I was talking talking about smart speakers, I mean, we're seeing a lot of content distribution channels really double downing on that. Even from the infrastructure standpoint, I mean, I was talking to Spectrum here in New York and they were like, we've never seen so much data go through our infrastructure in the entire history of Spectrum itself. infrastructure in the entire history of you know spectrum itself which is interesting because not only more people on the internet and connecting but they're working from home they're pushing residents residential areas to have almost enterprise-grade technology to actually allow them to connect with one another so I'm gonna be I'm gonna be very bullish on internet connectivity

you know Fios and those kinds of things I think the infrastructure as a society the infrastructure has moved forward a lot a lot faster faster. Unfortunately, the bridges aren't going to get built faster because people aren't traveling now as much. But I think from a tech perspective, we are, we are moving forward. Cool. So if I want to train as we kind of close out last five or so minutes here is, you know, a small business is on board and we talked about like, I want to just get back to that, the hellofy stuff and and specifically like a business like how mapped out of a strategy do they need to have if they're coming on board with hello woofy or is it is it pretty much like plug and play like with how they come into the platform it's a great question we wanted to make

it so simple that even your kid could use this if they were an influencer, right? We know so many kids around the world who are YouTube stars and whatnot. If you take a look at our interface, I mean, it is beautifully designed. It's designed to be super visual. I'm just going to put it up on the screen real quick. And the idea is to be very minimalistic versus some of our competitors. And again, we have a lot of respect for our competitors. They look like this on the low end. They look like this on the high end, right? With our platform, we want to make sure that there's a ton of white space. Everything is color driven. Purple means long-term strategies. Blue means short-term

strategies, just like we mentioned earlier. And so we wanted to make sure that you were not only using something that was super simple, but data-driven. And, you know, honestly, when, as soon as a small business jumps on board and gets start, you know, starts using it, there's not a lot of learning curve. They literally just have to start typing. It'll do the work for you. And you, the more you do that, the more you notice how easy it should have been to do social media marketing. And then of course you can do other parts of, you know, blogging and, and, and scheduling other kinds of content as well. But the other thing I wanted to mention before we end the show is we have that whole Robin Hood effect, essentially, which is we want to build the biggest company helping the smallest.

But how do we do that, right? And this is great for other startups and other small businesses who are listening in, is you want to involve your customers from the very beginning. One of the things that we do on every single sales call is not only show the product, but then say, hey, we are raising capital on equity crowdfunding. You, as a small business owner, can invest in the company, own a piece of a company that grew 21,000%, and as we grow, your investment will grow as well.

So if you put in $100 for the agency tier for the year, you put in another $100 towards the company and get shares for it. And you become an affiliate and you introduce 20, 30 people in your network, which isn't that hard. You get 10%, whatever percentage we agree on, you could actually make all of it back. And you have an upside to the business that we're building for you. And so that's super, super compelling for a small business owner, especially someone who's been furloughed last year or just became a podcaster, just become a coach. And I encourage each and every one of you who's listening in to build a community. We built ours in Facebook, a Facebook group called Content Masters.

But every single day, people are telling us what's working. Every single day, they're literally telling us what's not working. Did we make a mistake? They're happy to tell us that in the Facebook group. And I'm happy to respond in video format which is actually key responding to your customers in video format is super important and i just encourage everyone to make sure that you're not just building a business for yourself you really have to focus on the community and get your customers involved get involved as well i love that and uh practice what you preach the uh. I talked about with a lot of our clients having a feedback loop, you know, for is so crucial. And having that, you know, those open pathways, because a lot of small businesses get really narrow minded on the path forward with the business. And they're looking for the solutions when sometimes they just need to ask questions, you know, and your customers will tell you.

And guess what? It's all in the results, right? None of what I'm saying would matter if we don't have results to show. So to date, between the three campaigns, we've raised just under $700,000. A lot of it came from our customers. A lot of it came from complete strangers who became customers or, you know, just other people who found us through equity crowdfunding. So it just shows the power of a customer. $100 at a time, one customer put in $10,000. He really believed in us.

So I just want to say community is super important. Community is so important and so underrated at the same time. Yeah. I don't know if we're going to have a Reddit moment or not. Are we going to change the valuation of any one stock? Robin Hood took a little beating for that from some of the Reddit users,

but fascinating nonetheless. But Arjun, where can everyone, let's give out some contacts and different things, ways that people can keep up with you, the company, and everything you got going on. I thank you so much for asking that question.

Anyone can go to hello, woofy.com, schedule a demo, reach out to me. My email is at the very bottom of the footer. But here's the most important thing. Join our Facebook group and literally every single day, tell me what you want us to build.

It's fine. Tell us every single day. What do you want us to build? What is working for you on hello? Woofy? What isn't working for you on hello? Woofy? We. We can take the brunt because we want to build a platform that's designed by small businesses. As you can see, I'm a small business owner. I've been doing this for a couple of years now, but we want to build it with you, for you. So for the price of

a cup of coffee, if you want to take it for a spin, I'd definitely welcome you, but HelloWoofy.com is the place to be. Sweet. So everyone go find HelloWoofy.com. Get your internet, social media, everything up to speed. And the biggest thing for me is get your emoji game going right with emoji data. That might be my biggest takeaway. I'm actually going to go sign up for the platform, Arjun, and get us using it. Virtual hugs.

Here's a virtual hug for you. Yeah. So I want to run it through at some paces and see how it might help some of our clients. So really appreciate you coming on today and appreciate your time. And everyone knows where to keep up with us at the radcast.com and at the dot rad dot cast on Instagram.

You can follow me at Ryan Alford everywhere on every platform. I do own that name. I started 10 years ago and luckily there's not enough Ryan Alford's in the world. So anyway, everyone we'll see you next time on the radcast. Yo guys, what's up? Ryan Alford here. Thanks so much for listening. Really appreciate it. But do us a favor. So anyway, everyone, we'll see you next time on the Radcast. it. Tell more people, leave us some reviews. And hey, here's the best news of all. If you want to work with me directly, if you want to get your business kicking ass and you want Radical or myself involved, you can text me directly at 864-729-3680. Don't wait another minute. Let's

get your business going. 864-729-3680. We'll see you next time.