Right About Now with Ryan Alford - Austin Evans - Lessons in Entrepreneurship and The Power of Meal Prep

Episode Date: June 22, 2021

In this episode on The Radcast, host Ryan Alford talks with Austin Evans, the Founder of Lean Kitchen Company, a healthy meal prep franchise with over 20+ locations.These are the topics in today’s episode:Business Development of Lean Kitchen CompanyKey lessons in entrepreneurshipImportance of eating healthy The power of meal prepKeep up with Austin Evans by following him on his personal Instagram @austin_evans7If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I think entrepreneurship's really, I don't know how much it can be taught, man. It's something that's in your blood. Exponential growth comes with discomfort. You have to have a level of ego, but you have to have action. And a lot of people, they are so caught up in wanting to be the man or the woman. Start somewhere. It has to start sometime. What better place than here?

What better time than now? Hey guys, what's up? Welcome to the latest edition of the Radcast. Hey guys, what's up? Welcome to the latest edition of the Radcast. I'm Ryan Offord, your host. Welcome back to another episode. We're live for us in the studios here of the Radcast, which is the home of Radical, the leanest, coolest, motherfucking greatest ad agency in the United States of the USA. I'm here today with a badass motherfucker. I told him I was going to curse at least six times before introducing him. Welcome,

Austin Evans, to the show. Yeah, I appreciate it. Good to have you, man. Co-founder of Lean Kitchens. Lean Kitchen, ice cream mogul, as we learned pre-episode. We'll get to that. And just an all-around good dude. But man, I'm glad you're here. Yeah, thank you. Looking forward to it. i always like seeing if i can shed a little my experience or should i've learned to other people so hopefully people get something out of this i think you will man i think you will so where's home austin where's home these days just in kansas city missouri i smacked it in the middle of the country kansas city missouri how far is Kansas City from St. Louis?

About four and a half hours. Okay. All right. Which I go there for certain things throughout the year or something, too. We just drive over. We float there. There must be something drawing me to Missouri. We're talking to a potentially, I'm not even going to mention their name, client there in Missouri. I have never done business in Missouri,

but there's been something, some gravitational pull here. We have a new on the podcast. We've got a new client coming in Missouri. I don't know what it is. You guys, the Midwest pulling us in. Well, let's start, Austin. Let's start from the beginning of, I know we'll get into Lean Kitchen if you're out there. This is meal prep and delivery of meals and things like that. That's become very popular. I know you guys are crushing it. You've got 20 plus locations and growing. And let's get to all that. But let's give everybody a little bit about your background. Yeah, absolutely. So born and raised in St. Joe, Missouri, just north of Kansas city. Um, grew up very, just had the entrepreneurial tick.

I think entrepreneurship's really, I don't know how much it can be taught me. And it's something that's in your blood, you know? Um, a lot of people have tendencies, but I, I grew up very entrepreneurial and I, you know, Friday nights were spent watching shark tank with my dad bullshitting about business you know i'm forever indebted to that man for the stuff he's taught me with with business and um so did all the little knickknack stuff growing up that you you want to do i mowed grass i um bought red bull vending machines and tried to put them into businesses thought i was going to get rich off of red Bull machines for a while when I was about 17. Then went and sold insurance for a little while. Didn't enjoy that much.

And I guess I want to do something for myself. So I franchised a store out of Colorado called Fit Republic and opened a supplement store. So think like a GMC supplements, nutrition, wellness, treated people a way different way with way better service than a GNC. It seems like supplement stores, you get two ends of the spectrum, the side that doesn't know shit and just tries to just sits there and doesn't really do anything, or the side that tries to throw everything down your throat.

It's buy three, get two free, buy four, get three free. And the whole goal is to walk out of there, high five, and the associates high five into the back because they just sold you $500 worth of stuff. You never get $500 worth of results, you don't come back. Oh, yes. I've been on that supplement junkie ride many times. I have, and my wife makes fun of me, we have cabinets at my house that's like the land of misfit supplements. It's where they go to die, like stuff that doesn't work. Anyways, definitely do things different than that. We started just giving a shit about people, like helping them know how to eat, making meal plans. People coming in for fat burners,

and instead of just selling them a fat burner that's not going to do anything for them, we would instruct them on a meal replacement and not, let's do five shakes a day. Hey, let's do this. Let's get your diet right. Let's take a multi vitamin greens. And then you create a lifetime customer. You create a customer that wants to come back and you treat people the right way. You actually help them get results. And through that, people started getting really good results. We had people down 40 pounds, 70 pounds, 100 pounds. And it was like, how can we help people further? Well, just like you and I were talking prior to this show was if people could, eating healthy, convenience is everything, right? And there's a lot of meal prep companies popping up, but none of them were doing it to what I thought was right.

And in terms of, and I'm sure there's mom popped like, like one or two location outfits out there doing it right. But a lot of it, it was either kind of healthy TV dinners or it was, um, I don't know, just wasn't done in a way that I thought it was, was adequate. And then, so we started doing our own meal prep, but then I knew that I wanted to scale fast. And then so we started doing our own meal prep. But then I knew that I wanted to scale fast. And so I have a business partner, JR. JR helps me a ton on the kitchen side of things. I do another side, the growth side of things.

And then it became, let's scale this thing. Let's make it to where other people can open their own. We became the first meal prep franchise to teach people how to open up their own commissary kitchen, if you will, and distribute to their satellite stores. And it took off me. I mean, granted, I'm totally fast forwarding past all the shit you go through and whatever, but it took off. And so now fast forwarding a lot, here we are with 50 locations sold, 27 currently open and everywhere from Greenville, South Carolina, all the way to Spokane, Washington. Wow. Some great growth and interesting. I want to get into some of

the franchise stuff, but let's talk about... I'm going to go down a personal path here because I think we've done every... My wife and I have tried everything from the make-at-home kits to... I'm not going to name every competitor in the space, but it's gotten to be pretty crowded. I remember Blue Blade or I don't know. I'm going to bungle all the names. There's become so many, my head spins. But I mean, what truly differentiates one from another? And I probably tease you up for what sets Lean Kitchen apart, but I mean, I don't know how a consumer is supposed to know one from another, you know, and I probably tease you up for what sets Lean Kitchen apart. But I mean, I don't know how a consumer is supposed to know one from another now.

Yeah. So to answer the generalization question of it, so a lot of them are like, like a lot of the meal prep kits, like your blue aprons, your, uh, it's really the only thing off the top of my head. They're where you're going to buy the stuff. They're going to ship it to you. You're going to break it down and cook it. Okay. So that's a level of prep that has to go into that. So that's, that's kind of a different realm. If you ask me, then there's stores that you go into and you pick off your meals off the shelf, which is kind of what the model of a lean kitchen is. We also offer delivery though, and some different things. And then there's kind of just like, I, it sounds like I'm knocking people people it's just how they tv dinners it's a frozen

meal that is this or that it's cheap and whatever um so so that's kind of the general differentiator between them where lean kitchen is different is one our food tastes awesome and everybody can say that like i'm a foodie i love food it's got to be extremely good. I don't want to taste. I don't want somebody to say, oh, it's diet food. You know, I don't want that. And so I'll be frank because I think there's value to get out of this for other other entrepreneurs. We figured out really early what our identity was. OK, so I was franchising to a guy and he was mentioning a competitor and their prices were double ours and we're really reasonable we're eight to ten bucks a meal okay and so in this space there's let's go in and sit down at a cafe and have a 16 salad there's and very good very it tastes great it's also 16 bucks and by the time you get a drink and everything else you you're sitting down for $20 and it's cafe style. It's a different model. Or there's ours, eight to $10. You can come

in, you can grab one or two meals, heat them up, get out of there. Or you can order all your meals for the week and have them delivered. And we do meal plans like 10 meals for 85 bucks, for example. Or there's that frozen TV dinner,'s that cheap four or five dollar meal. And I had a franchise prospect that was like, man, I'm eating this place's meals. The expensive one. Their stuff is really good. I like their steak a little better than yours. I mean, I like your concept here, but I said it's a whole different thing. Like and we're sorry. I kind of compared this when you want to bring your wife out to dinner, Ryan, you can go to McDonald's.

Good luck. You can go to you guys have cheddars out there. Oh, yeah. I love cheddars. Me and my wife, we get cheddars to go like a couple of nights a week because it's just it's I think it's really good value. It's good food. It's not expensive. Or you can do a Capitol Grill, a McCormick, you know what I mean? A Landry's, something like that. It's not expensive. Or you can do a Capital Grill, a McCormick, you know what I mean, a Landry's, something like that. So I'm looking to be that really good value where you go and it's a good quality item. You know, maybe we're – I think we're the best when you consider value for sure. But, yeah, I'm not using fresh cut expensive steak.

I'm using a nice value, but I'm making it taste great. So we figured out our identity. So that's where we are. I'm looking to serve the masses, a very quality product that isn't cheap and isn't overpriced. Lean on your wallet, lean on your belly. Yeah, buddy. There you go. Lean on your wallet because it's not expensive to franchise. Exactly. Hey, lean all the way around. I like it. What's the, you know, talking about, and I know you've got a podcast you're working on and starting, and maybe we can build into that, but which has something to do

with kind of this question, but talk about the entrepreneurial growth path for you. And, you know, maybe some of those to quote your show speed bumps, you know, that you've seen any guidance you'd give, you know, both what you've kind of gone through personally and maybe any guidance that you'd have for for anyone else out there kind of going through that same journey. Yeah, absolutely. So. So, yeah, I'm starting a podcast called Speed Bumps. The whole premise of it is learning from your mistakes. And so my journey has been a whole lot of mistakes, just like any other entrepreneur out there. I'm sure yourself also. It's trial and error. Everybody wants a roadmap of what to do. But if you're really doing something different, if you're really going to have an impact, chances are you're doing a lot of things that are unique, maybe haven't been done yet, or haven't been done yet to the scale

you want to do it. And so I'll tell you, man, the biggest lesson I could give anybody and that I've learned myself is you, you don't know what you don't know. And everybody's ego gets involved. Their ego gets involved and you have to have ego to some level to be good, right? Cause there's a level of confidence you have to have an ego, but ego has to have action behind it or else then you're just, you're an idiot. So, so you have to have an ego, but ego has to have action behind it or else then you're just arrogant idiot. So, so you have to have a level of ego, but you have to have action. And a lot of people, they are so caught up in wanting to be the man or the woman and they want

to be right that they don't want to bring people into help. So I'm a big fan of, you don't know what you don't know. And I am not afraid to ask questions. I'll ask a hundred questions. I'm doing something. It doesn't matter if it's trying to learn franchising it doesn't matter if right now i'm building an ice cream cone i'm developing a piece of land first time ever doing that i ask so many freaking questions man because i i don't i don't know shit about it you know and if i don't know i'm gonna ask so like one of the biggest lessons i think people can learn from that i went through was when franchising we started selling a lot of franchises. It was taking off. We're selling a lot of them. And then I started feeling like, man, I'm not supporting these people right.

I don't know what I'm doing. I was in over my head, quite frankly. And I saw me and my business partner, J.R., we ended up through mutual contacts. we ended up through mutual contacts the ceo of another company that franchises that has over they have 205 locations in three countries i reached out to that ceo and asked him if they would help guide us maybe manage us take us under his wing and you know what the answer was initially no and then i got told no you're too small he said, well, fine, I'll come out there. He didn't give up on the no. And he came out here to Missouri and he said, you're too small. So then I said, well, hey, he's in Pittsburgh. I said, hey, I actually have a meeting in Pittsburgh on Monday. And it was like Friday and I didn't have a meeting in Pittsburgh. And I said, you got morning. He goes, sure. If you want to come in, I'll meet you. So I flew there that

night before I flew out that second and walked out of the meeting and finally sold it on the idea of come aboard. So he consulted with us for a long time. And then the company really grew and took a really good path. And ever since the word throughout 2020, costs were going down, sales were going up. And he ended up saying, hey, this has serious legs. I want to be a part of it long term. Now he's a minority equity partner in the deal.

We get his experience. Man, I want to grow big fast. You know who Jesse Itzler is, Ryan? I'm an entrepreneur. He said one time, when I want to go big fast, I don't have time for experience. That's exactly how I feel, man. I don't have time for that shit. What do we do? We bring on a guy who's been franchising

longer than I've been alive. And now here we are, we've been franchising for three years and we're behaving like a company that's been franchising for 15 years. I like it. I like it. Exponential growth comes with discomfort. And you don't know what you don't know. And you can't be afraid to ask. Yeah, exactly. We had Christopher Lockhead, who's a wizard and an old school legend in marketing and category. Wait, I'll give you a little tip. Category Pirates.

Look him up. Read a couple of his books. And listen to the podcast. It hasn't released yet. and listen to the podcast. It hasn't released yet, but a lot of wisdom there about radical growth and the opportunity that comes when you define and reimagine a category. So you're in a category that's crowded, or has been crowded historically, but you're kind of zigging when they zag, and it's kind of leaning into that. So congrats on all that growth. and it's kind of leaning into that. So congrats on all that growth.

Any other speed bumps, as you like to call, or any tidbits? So you brought in the consultant. I'll call him a consultant. I know he's more than that now. You brought in the consultant. Was there any, like I say sometimes 80-20, he may have given you a hundred tips but like was there like one or two that were like oh shit like that that's brilliant or was it just more complex than that um more complex than that because there's so many avenues but but i'll tell you like so one one of the big things like i'll tell you one of the big things I've taken from him that's been really cool. It wasn't necessarily something he told us. Okay. So the word is equanimity. Equanimity is being able to keep your cool under pressure.

When things get difficult, when it's a high stress situation, he keeps his cool. The dude has an extremely high level of equanimity. No surprise. Before he was the CEO of the current companies he was with, he was the CEO of TCBY Yogurt. They grew 400 to over 4,000 locations and then back to 2,000. He was on the ride through all that. Something I take away from him is he has a ridiculously high degree of equanimity, man. The guy is cool as a cucumber no matter what the situation. So over this past year, we have all the shortages going on in every industry, right? We have a polypropylene shortage going on.

Well, polypropylene is basically the plastic material that our containers are made out of. And shit was hitting the fan. We just got through this. And he's just just cools a cucumber man the guy's just mr cool through every situation and such a nice guy so i i think that was something i took away was like you know my dad was in business i watched my dad in business i was around a lot of people who were in business growing up and man i've watched people who they're beat red, screaming through their teeth whenever something goes wrong. And then it's like the higher and more successful people you deal

with. They're just, they're cool as a cucumber. That's a good one. That's a big one. It takes time to kind of learn that one. I think that's a learned skill more than I think some people are more innately calm than others. certainly, or high-strung. But it took me some time, and I'm not sure I've mastered it. But I get hot-headed like anyone else, and I think I internalize a lot of it. But I know there's moments where, you know, because nothing ever good comes out of that emotion. You know, it's emotion. And, you know, there's a fine line between passion and emotion.

Yes. But it's funny fine line between passion and emotion. Yes. But funny you say that, I agree. There's definitely a fine line between passion and emotion, but it takes that passion to get going. And I think that's why when you're early in business, I mean, shit, I was a hothead. I'm sure you were a hothead. You know what? If you ask this guy, Jim, that came on with us, I bet you Jim was a hothead 40 years ago. So it's, it's something we all grow through, but it's, do you grow through that? Do you, do you grow to where you don't,

you have that degree of equanimity? Do you grow to where you, do you handle all the situations? Just Mr. Cool. Do you grow to where you get your ego? You let your ego down to, to ask questions and to take on people who know better. I think those are all important facets of growth. Where does your, um, drive and ambition and, you know, you're kind of ongoing, uh, I don't call it education, but you know, you obviously see him and I think the best entrepreneurs are curious creatures. So I see you've done like 75 hard from Andy Frisella, who I know, and, you know, a lot of those things. But are there, what are some of your other inspiration points? So I definitely, definitely seek and find inspiration and lessons through all those guys.

Andy Frisella, Jesse Itzler, Ed Milet. I mean, the list goes on, right? find inspiration and lessons through all those guys andy forsello jesse it's lorette my let i mean the list goes on right but something i'm trying to figure out for myself and i don't know if this will answer your question this is where i'm going with it i hope i hope it does something something i'm trying to figure out for myself i'm really at a stage where i'm very happy and that's that's more important than anything and with with money comes the freedom which creates happiness not that i'm saying i have a lot of money but i'm saying it's things are getting growing and going better and it's like what do i want like long term and that's what i'm trying to like i'm on constant quest to figure out is like you know what's your what's

your number that you want coming in a year what's your number you want to be worth worth? And when does that not matter because you're spending time with your family and stuff, you know? So I guess the inspiration for me, I want to figure out how to be long-term happy. That makes sense. And I took my family, we went on a vacation. It was the first family vacation we've ever taken just a couple months ago. First time the kids have seen the beach, been on a plane. And, man, the first time you go on a family vacation, it kind of hits different. Because you're not getting – you're partying, getting crazy. You're doing it for your family. And when you see that, it's kind of – it was – I don't know.

In a way that was – if that makes sense, that was kind of a turning point, even though it was just recent. Cause it was like, man, this is just bigger, bigger. Oh yeah. Yeah. And I can relate to that. I have four boys and five, nine, nine, 11. We have a blended Brady Bunch family. My wife and I met, she had a two-year-old and I had a two-year-old and a four-year-old when we met. And then we've had one together. So his, hers and ours.

And so it's definitely a different perspective, whether it's a girlfriend or a wife and you're going on vacation. And then when you take the kids on and doing different things, it's definitely different. Yeah, for sure. But no, I think that's fair and i think that's a lot of what a lot of people are seeking is you know finding balance but you know it's more comfort uh you know i describe it as freedom and comfort more than money yeah uh money allows that uh but it empowers it and so many people they don't i think i think i think the majority of the world is caught up in just chasing the money because they think the money is going to give them everything and money

provides a tremendous level of freedom like you know i i'm not a person god i grew up around people who said money doesn't matter and they talk shit money's your god this and that those are all the people who never had any money. So there's that. First of all, if you are one of the people that who just, you stand on your pedestal saying money doesn't matter, you probably don't have any. And, and, but you can't just be seeking the money money for this ridiculous level of freedom. But man, there's so much more that goes into it.

And I think if people would be more conscious of i'm trying to become happy rather than i'm trying and i'm not trying to sound like this freaking buddha zen here uh austin evans also known as zen master but you know i mean there's definitely you have to be seeking the right things i think that's an interesting kind of journey that everybody should be looking at more. I agree. Where's everything headed with Lean Kitchen? I mean, you're 20 plus open stores already, 27.

You've got 50 franchises total sold or locations that will be coming online. What's the number this year? Where are we trying to get to? Man, I want to just keep growing at a great cliff. It's very important that it's one successful store at a time. I could have 100 sold right now if I sold to everyone who wanted a franchise. But I don't just sell to anybody and everybody because that's just a quick way that the way up is going to be just it's all going to fall real quick so i want successful stores i want successful operators franchisees that are kicking

ass and they want to continue opening more and like that's something that's been really cool for us in the last several months we've had franchisees that are buying five more locations three more locations because they're doing well. That's important to me. But as long as we continue a healthy growth, man, and it's people who are doing well, shit, sky's the limit. I want to keep going. I don't know that I have a number. I said I want 100. I guess I said a while back I wanted 100 by the end of 2022, I think. But successful ones matter more than just having the number. Back to the franchising thing, I know, John, you're a consultant and investor now.

You brought in those things. I know we could do two hours on the franchise playbook, probably. So I acknowledge there's no simple answer to this question, but is there a handful of someone else out there that might be buying, looking at franchising, or they have a business that they're thinking about franchising, anything that you would guide them towards three or four key things, one or two key things, those kinds of things? Yeah. So, okay. If you're out there, you're looking to franchise your business, you have to realize that you are no longer in whatever business you're in.

So if you have a sandwich shop, we're going to go to the most general franchise ever. You have a sandwich shop and you want to start franchising because the five people that you know that have done well said, well, I'd open one of your shops. Once you start franchising, you're not in the sandwich business. You are now in the sandwich business, your original business, and your franchise company is purely support. That's it. You're in support. Franchise companies fail left and right. I don't know how what the percentage of them is ryan but i'll bet you it's 75 they fail because they fail to recognize they are now in the support provide marketing provide analytics business they think they're in the sandwich

business they're not so you correct me wrong you're in greenville yeah okay i love greenville love greenville i actually me and my wife i took her to visit our franchisee there we have a franchise store owner there that's killing it he's a great guy he'd be great to come on the show just because a little different avenue than me he's he's franchising a business he's just a killer guy but he uh me and my wife went out and visited them recently. And we loved it. We could move there in a second. There's a restaurant in your town that started there. Kicks ass. I'm not going to say the name of it. Kicks ass though. And if he franchised, he would blow up like, he would do so well. And when I was talking to him, when I was in town, I was talking to him about franchising.

He's like, man, I want to franchise. What should I do? And as I'm talking to him, when I was in town, I was talking to him about franchising. He's like, man, I want to franchise. What should I do? And as I'm talking to him, he's then telling me all these things he wants to add into his business. He wants to start doing this. And he has this avenue that he wants to plug in because he thinks it will do really well in the restaurant. And I said, dude, chill. You need to put shelf all that shit for later. Franchise what you've perfected.

And the reason he wants to keep adding new things is because it's new to him and it's new to his staff and it's new to his local customer base but what i was trying to make him realize is dude this is new to the whole country what you're doing is a unique food item roll it out to everywhere and grow the shit out of it because it will stick stop all the new stuff and he was like really I really want to do that, though. I mean, we've perfected that. No, you haven't. Perfect that later. Roll with what you have and then just focus on the support and everything. So if you're thinking about franchising your business, perfect what you do well. Cut all the new shit out. Make sure the systems and

processes and instructionals and scalability to get that to people, Google Drives, Jockboxes, whatever you're using, all that set up. And then you're going to need to hire a support system. You need to have somebody who's constantly in contact with your franchisees. They have to be constantly in contact with them. And we provide marketing to our franchisees. I mean, that's the biggest thing about if you're trying to franchise your business it's so much more than just it's a whole different industry man well you become you become in the B2B business and not the B2C

if you're franchising and your core business is B2C imagine the digital market if you decided you want to franchise or license what you're doing, you already know what you're doing here. I'd already be doing that.

Don't give away the secret yet. I'm kidding. But yes, keep going down that path. I want to hear this. I'm taking notes. Yeah, yeah. You're no longer in the, how can I give my customers good media? you're no longer in the, how can I give my customers good media? You are in the,

how can I get the people who come online as a radcast professional, whatever it is, to understand how to talk to customers, how to onboard new customers, how to market to get new customers. You have to support them. You're not supporting, you know what I mean? you have to support them. You're not supporting, you know what I mean? Exactly. 100%. It's systems and processes I've learned. And I don't mind saying, and it's not really a secret and it hasn't launched yet, but I have been considering franchising our agency. And it's about systems and processes and the marketing we've got down. But being a marketing agency, that might be not saying it's easy, but one of the easier paths, but, but the systems and processes is the stickler. I mean, I think you have a killer opportunity there. And I think that

we could sit here and talk about it for two hours in a media company. You could sit and listen, and it's a whole different ballgame. You want to do it. Most people can't, most people can't. I know execution is, I don't know if it's everything, but it's almost everything. What's the future hold for Austin though? I mean, we just, it sounds like we're leaning into lean kitchen, pun intended, as much as possible and you got enough on the plate there. So sometimes I talk to people and it's like, well, it's not clear what the next steps are. It seems like your path got out. But what else we got coming down the pipe? Yeah. So I have diversified, like we said, in ice cream stores. So I own three Lean Kitchen stores myself. And I own two ice cream stores,

which I got into those because one was a local iconic business. It was very mismanaged. I saw a really good opportunity there. We ended up quadrupling their best sales year ever. Well, I guess tripling. Tripling their best sales year ever, our first year of opening. And it was a great opportunity. And then I found another ice cream cone building just like mine in Canada and brought it down. I'm developing those. I had the bandwidth to take those on and good management in place and stuff. I would keep opening stores myself, but I need to focus on the franchise. I gave you the long tail answer because there's probably people just like us who are entrepreneurial and they want to take on everything, but bandwidth is the most important thing. Bandwidth, what can you handle? And then do you have the people to help you handle it? And so definitely, I've stopped opening my own stores. I'm not doing

more ice cream stores for the foreseeable future. My plan is to lean hardcore in the lean kitchen and see what we can do with that. And then any money that gets taken off the table, invest it smart and try to diversify there into passive things there, if you will. When I say passive, it's not like, it's truly like, I'm talking like stock market, whatever, real estate, things like that. Bitcoin.

Oh, yeah. I didn't get in on that. Did you get in on that? Oh, yeah. You got in. How did you get in there? About 20 grand in like 30 days. That's high. Yeah. I'm not getting Ethereum. I love Ethereum. in it about 20 grand in like 30 days that's all right yeah i'm doing ethereum i love it

it's almost like day trading i mean i'm i put it in and watch it for a week take something out put it in take it out and well dogecoin you got to maybe oh yeah you could ride it's gonna go up to like 20 000 hours or the next year and it's like's four now yeah once tesla put bitcoin on their balance sheet i thought well shit i i can do that shit so i put ethereum on the balance sheet so that was worked out well so far that was worked out that's good i uh it's the wild wild west and cryptocurrency for sure but uh especially walmart coins well man where can everybody keep up with all things Austin Evans, all things Lean Kitchen and the like? Yeah. So AustinREvans.com is my website.

I do some blogs there. I'll be starting the Speed Bones podcast. If you haven't guessed, someone probably had your cell phone. And then Lean Kitchen, LeanKitchenCo.com. Just Google Lean Kitchen. You're looking for a badass franchise. Every market I talk to, they're always like, my market can use that. Yep. Everywhere could. Everybody's looking to get healthy, looking for convenience. And then Austin underscore Evans

seven on Instagram. You know where to keep up with Austin Evans. A lot of great things happening with one of, if not the fastest growing meal prep companies in the US, Lean Kitchen. Austin Evans, it was great having you. You know where to find us. We're at theradcast.com, at the.rad.cast on Instagram. I'm at Ryan Alford on Instagram and at Ryan.Alford on TikTok. We'll see you next time on the Radcast.