Right About Now with Ryan Alford - Burn The Boats - Greatness Has No Plan B With Matt Higgins

Episode Date: December 17, 2024

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.  Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," hosted by Ryan Alford, guest Matt Higgins, CEO of RSE Ventures, shares his journey from poverty to success. The discussion centers on the concept of "burning the boats," symbolizing full commitment to one's goals without a backup plan. Matt emphasizes the importance of optimism, taking bold actions, and consistency in achieving success. He recounts his personal experiences, including his role in rebuilding the World Trade Center site and investing in drone technology. The episode highlights the significance of overcoming fear, recognizing opportunities, and maintaining a strong work ethic to achieve extraordinary outcomes.TAKEAWAYSBurning the Boats: The concept of fully committing to goals without a backup plan to enhance determination and effort.Personal Journey: Matt Higgins shares his background of overcoming poverty and making pivotal life decisions.Overcoming Fear and Anxiety: Discussion on how fear can hinder commitment and the importance of confronting internal obstacles.Role of Optimism: The significance of maintaining an optimistic mindset for recognizing opportunities and achieving success.Insights from Shark Tank: Experiences and lessons learned from participating in the television show, highlighting the work ethic of successful investors.Traits of Successful Investors: Key characteristics such as optimism, fearlessness, and strong work ethic that define successful investors.Importance of Commitment: The necessity of unwavering commitment to achieve goals and the mental barriers posed by backup plans.Consistency in Pursuing Goals: The value of persistence and tolerance for uncertainty in the journey toward long-term success.Overcoming Limitations: Encouragement to identify opportunities and envision potential despite perceived limitations.Future Aspirations: Optimism about the impact of technology on military operations and commitment to American innovation. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

We all have another level of effort, energy and determination that we can only harness if we cut off our backup plan. This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over 6 years and over 400 episodes. You ready to start snapping necks and cashing checks? Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping next and cashing checks? Well, it starts right about now.

What's up guys? Welcome to Right About Now. We're always getting right. We're always talking about what's now, what's next, what's interesting. And look, I got the CEO of What's Next. He is the co-founder of RSC adventures. He is Matt Higgins. What's up, Matt? How you doing? I like that. What's next, not what's last. Don't care about what's

next. We want what's now and what's next. Line them up, knock them down. Let's go. That's what we're here to do, Matt. You know, Matt and I in full transparency to the audience, Matt and I, we're like brothers from another for like 20 minutes before the audience. Matt and I were like brothers from another, for like 20 minutes before the episode got going. I think we shared more background between Bitcoin and everything else. I was like, this is going to be good. I knew it'd be good, Matt. We had it going. Yeah. We shared all the good stuff though. We got to respect it. I know. We got to bring it back around. So how's life treating you, Matt? Life is good.

I just got feel good. I had a lot of fun stimulating stuff going on. We're in this sort of go-go era. Everybody's lost their mind, texting me shit coins all night. It's great. It's good to be back. You got your hands in so much, man. I want to set the table for our audience.

I mean, you've been involved with NFL teams. You've got a million and one investments going on. I can tell we're talking Bitcoin, we're talking land and abu-dabu, we got it, we got it. What the, what makes Matt Higgins tick? Good question. Well, I got a book behind me, wrote a book about it. This idea of, you know, burn the boats and commitment.

I think the simple answer to that is when I was very young, I had to make a really radical decision in order to escape out of desperate poverty. I grew up on nothing, selling flowers on street corners and eating government cheese and taking kind of care of a sick mom. Anybody out there who's had to deal with the desperation of having a sick parent understands how that just changes your brain chemistry, to be honest, and your decision making. And when I was young, I made a radical decision to drop out of high school at 16 to get my GED so I could go to college so I could get a job making eight bucks an hour.

Literally, none of this is hindsight bias. That was my decision making. And everybody had told me at the time, you're going to be branded a loser for the rest of your life. I had to come up against conventional wisdom to make that decision. It was the single greatest decision I ever made in my life. That single decision to drop out at 16, start college at 16, pulled forward my entire career. Warren Buffett talks about this all the time in the context of money, about compounding,

but he doesn't talk about it in terms of career. The sooner you put your ambition into production, the more years you have to reap the exponential gains. We were just talking about being early on Bitcoin and all these other things. I was early on Matt Higgins and I was early because I burned the boats on this one crazy radical idea. And so when you try to figure out how to hold together all these companies, these different careers, it's just this pattern playing out over and over again. I see something, I believe in something, and then I figure out how to overcome my anxiety and just go all in.

I mean, Matt, I don't want to oversimplify it, but when I think about what you just said, and I think about burning the boats, it's almost like if you have, if you have a plan B, you don't have a plan A. And it's like, because the risk and the reward that comes from sticking to or your gut and like you said, starting production on something, you got to go all in. And it's not because it's careless or reckless necessarily, but there's a certain chutzpah, I don't know, and grit that I think comes from, you know, your background that I think probably drives you to that space. But I think we got a little bit of nature and nurture going on, don't we? We do.

There's a great YouTube video. If you want to Google it, anyone out there listening, or there's a Navy seal, I don't remember his name and and I should find it out. But he asks the entire audience, everyone stretch your arms up as high as you can. Everyone in the room stretches your arms up, right? And you watch in the video, everybody stretch, because now stretch an inch higher, and everyone stretches one inch higher. He said, I thought you were stretching as high as you can.

And the point of that is we all have another level of effort, energy and determination that we can only harness if we cut off our backup plan. And this idea of burn the boats, a lot of people probably know it from Cortez, this idea that he burned the boats and he conquered the Aztecs. Like I'm appropriating this war metaphor in a slightly different way.

The boats that I'm talking about are the things that we all carry inside of our heads or in our past that make us hesitate when we have a vision for our own future that maybe isn't being validated by people around us. In my case, it was that I didn't know which spoon to use, you know, the dinner table because I grew up so dirt poor I was embarrassed by my background, you know, and that shame would make me hesitate. And so I wanted to write a book about to really prove like exactly what you said the mere

presence of a backup plan is exactly the thing forcing you to need one. And that there's tons of science and psychology around what happens when you fully commit to your plan A. I always say just you know burning the boats doesn't guarantee you'll achieve your dreams but not burning the boats guarantees you never will. And the thing I hacked into and and it's against my nature, I am the most paranoid risk taker you'll ever meet. And so this doesn't come effortlessly to me, but I do think the thing I hacked into is,

I put myself in situations where I don't have the answers, and I reverse engineer the outcome by figuring it out. It's how I got onto Shark Tank, you know, when I had no business being there as a shark. It's how I ended up at Harvard Business School and the faculty as a person with a GD to a JD. And like, it's not because I'm so special. It's just because I had no choice. I had a gun to my temple. And my mom was dying in the room next door. And the day I became press secretary, the mayor of New York, she died that morning at 10. Like it was a gun. And that gun though made me hack into

something I never would have discovered on my own because we're conditioned to believe that to play it safe is better than to play bold. And because of my mom, God bless her, who always believed that anything that little boy set his mind to, he could figure it out, I landed on this burn the boat strategy. And ever since I've been sort of run the same play over and over again. That's powerful, man. And it's the paranoid risk taker. It's being honest, because, you know, the problem is, if you're the guy who writes that book, a lot of people are turned off by title and think like, oh, easy for you to say, or it's reckless. I'm like, oh, no, no, it's not easy.

And it's definitely not reckless. And it's like it comes with a lot of deliberation, you know, to get there. Yeah, man, I've lived, I think, a smaller version of that. I think you've been on a bigger stage in bigger places, but I have a similar mindset. And I think it's. I don't know what unlocks. You had a very specific thing that I think unlocked it for you, because I get asked, I'll go on shows too,

and I'll get asked like, what unlocks it? How do you unlock that? You know, what are your tips and tricks? And I'm opening that question into you. And I don't know outside of something that happened, you either wired that wire or you aren't, or you have an event like you had, you know, that you pushed you into it.

It's a tough thing to know exactly what that formula is that makes someone get to where they do those things. Right, where they fully commit to their own potential. Yeah, because we're so comfortable, right? Yeah, it's interesting you said that because when I wrote the book, like part of me has this geeky academic brain that would love to write like a treatise on

neuroscience, but that's not going to resonate with people. So instead, I chose to take a different approach. I did it through storytelling. So in my book, I tried to dissect these moments where people had to sort of overcome their own objections and sort of fully commit. The number one piece of advice I always have for if you're not fully committing to what you know is true about yourself or the universe, right? It's usually because you have an enemy within or without either somebody in your foxhole could be a spouse or could be somebody is Telling is trying to hold you back or something is happening within that you're afraid to face the dad who never said I'm proud of you. You know, they're the incident that you've been trying to conceal You know for me it was the shame of poverty and like lack of refinement

but maybe for you it's you did of poverty and lack of refinement, but maybe for you it's you did something wrong and you're afraid to confront it. And so I always think focusing on the enemy within and without identifying what's preventing you, when you face it fearlessly, you're like, that wasn't that big of a deal. Then I feel like you can fully commit.

It's usually somebody being blocked by something in my experience. And my book is full of these little vignettes of trying to say how the person was blocked. And again, I always talk so openly about my anxiety and imposter syndrome so I could let people know like it took work. You know, I wasn't born this way. Kevin O'Leary was born this way. He's totally self-possessed, but I'm not.

Yeah, he's exactly like you say. I love archetypes like that because I credit he was on a CNBC interview for those who know Kevin O'Leary is obviously Shark Tank and he's my colleague. I love the guy, but he went on a CNBC and they were ripping him to shreds for FTX. And I've never, and this is his like home network and it was such an uncomfortable interview and I called him and I said, Kevin, like, first of all, I'm so impressed you handled that. But also, how do you handle that without feeling torn apart?

He goes, oh, Matt, here's the thing. I just don't give a F. And I was like, but Kevin, I do. And he goes, that's your problem, baby. Yes, yes, yeah. I do have a, I don't know, a pretty natural gift and I give a shit about what other people think because I know I'm going to get judged no matter what. See the thing for me, it's a little different.

I am endlessly intellectual curious to see if somebody might have a point. And so I spent a lot of mental energy being like, do I agree with you? But I don't actually give a shit if you agree with my vision. I don't care at all. I'm happy to be alone sitting with my little Bitcoin mining, you know, or whatever it is. But I do care.

I am interested when you project your negative energy. I mean, one, it triggers empathy. I know that sounds nuts, but I'm always like, oh, what a waste of your life. That sucks. You're gonna wake up one day and realize you wasted your energy directed at me. And two, do you have anything I can learn from this negative energy? And so it's

a little more cerebral, but it's a waste of time. I would much rather be Kevin O'Leary, but I'm not. I might be somewhere in between. You might be like a little more regulated. Yeah. I don't know. Like I'm not quite as, I don't know, precious. We're talking about Mr. Wonderful, right? Mr. Wonderful. Yes, Kevin O'Leary. Kevin O'Leary, Mr. Wonderful.

How was your experience on Shark Tank, you know, beyond Kevin? I mean, it was it was amazing. And, you know, getting through, I tell the story in the book, too, about Impostor Center, which is a great proxy. You know, Damon John is on Shark Tank. Damon grew up like a mile from me, a lot of similarities. He's black, I'm white, that's a big difference. But he worked at Red Lobster, I was at McDonald's.

So we kind of connect on this who's poorer than who thing. And then I went to the dressing room and I was just honest with him. I was like, man, I'm so freaked out going on this show. And he was like, why? And I was like, I don't know. Just kind of feel like, what am I doing here? And he would first, he MF'd everybody else. He's like, look what we did. Look what we came

from. And then he told me the one greatest piece of advice I love sharing to this audience, like, because you belong here because you are here. And I would say it's like, oh, Plato or Socrates, like you belong here. I think therefore I am I belong here because I am here. Anyone here ever feels out of place, there is no final arbiter belonging. No one's going to let you know you've arrived. It's for you to realize if you're in the room, you're meant to be in the room. So after that little pep talk, the experience was amazing. Everything you see on the show oddly is the way it is on the show. And so because I thought there'd be way more scripting and it's like lights, camera, action. And also everyone is so rude steps on each other, like because it's real money at

stake. And when I say rude, I'm being kind of playful. Like there's no there's no like chivalry. Everyone's trying to win the game. And as a mental exercise is fun because when you're home, you're like, I would do that deal. And you're like doing the math when you're like trying to sell somebody and make you thinking that you're the one you stay, you know, you should take your money. But at the same time, you're assessing whether you somebody and making, thinking that you're the one, you should take your money, but at the same time, you're assessing whether you want to do the deal. There's a lot going on in your mind at the same time, which I think is really interesting

psychologically. Most fundamentally, how do you determine if somebody is truthful and worthy of backing in 40 minutes? Yeah. Do you think any of the sharks have no intent on betting or going in betting? I guess it is betting. Freudian slip that's actually true.

You know, investing, but just to pull someone else into a bad deal. Now we know it'd be fun if that were the case. Do you think they're that calculating with each other? I wish, honestly, if there was more game theory like that. And like, I do think if anyone ever creates a winning iteration of Shark Tank, it's going to have more game theory about how to screw each other.

Yeah. But the answer is no. I mean, they they they real money, real intent to do the deal, real work. I mean, the part that is I'm kind of fascinated by the guy was only a couple of seasons and I just did Shark Tank to buy, which was totally trippy, but we can get into that. But if I had been on many years, I don't think I would do it. I don't think it'd be worth it.

The amount of energy it takes, like, look, you do a deal with somebody, you know, you write a check, you're also signing up for a job, and that job is you gotta answer the phone when your founder calls you and things are going terrible, right? And you gotta monitor your money. Some of these have, they have hundreds of deals. And like, these aren't the next like, chat going terrible, right? And you got to monitor your money. Some of these have, they have hundreds of deals. And like these aren't the next like a chat GBT,

right? You know, They're not the most shark tank if they are. Right. They're that many, they're not being squatty potties in the universe. Right. So I don't know if I would have ever done it for all those years because it's so much work to hustle those deals. Yeah. I mean, I think for me, if I was them, it's just the brand play. I mean, it is. But you can't get the brand play without doing the work of investing

in the deals. And those deals are heavy tax. That's why I admire Kevin O'Leary. Kevin and I do stuff together. We're in a thing called Brooklyn Dumpling Shop, which we both love. That guy works, man. He works harder on the deal than I work on the deal. And he's more spread thin. he's on TV all the time.

So all the sharks really work because there's no other choice to make these deals play out. Well, if you were gonna, as we move on to something else though, but summarize for me the common attributes of the sharks. Like what are things that come to your mind, even though they're all different personalities,

different things, but like you said, all working harder, all more vested than you realized, but those are all very successful people, yourself included. So what, if you're thinking about like, what's the common thread for all of them, for someone that's been on the show, behind the scenes, you know what it is maybe, what comes to mind?

Yeah, I would probably say the number one, I'm just responding and no one's ever asked me this question, so I'm just responding like primitively, like what's the first word that came to mind? And it was, it's optimism. Each one of those people is fundamentally optimistic that anything is possible and that anyone can do anything. That doesn't, that didn't say Pollyanna, which would have been another word, right?

Like, or naive, but they are fundamentally optimistic. And I'm going through Lori and Barbara and Margaret, that's number one. And then two fearless, like I've done deals with all of them when shit's not going right. They don't panic. Like I hate investors, even though I can be an investor too, but I've done deals with all them when shit's not going right, they don't panic. Like I hate investors even though I can be an investor too, but I'm fundamentally a builder and a founder. Like investors, you know, they get so panicky and the first one to freak out and they have to take a very myopic view, wait, I'm going to lose all my money.

I was like, what about that guy who's going to have to go home and face his wife and kids and he squandered the 401k for the business it didn't work out, right? So what I've found is when things go poorly, they become more fearless, right? And working with all of them. And then three, I'd say everyone's a grinder. Like Mark Cuban, I'll give you an example of what I mean by that. I think sometimes when somebody doesn't have money

and they're climbing up, they imagine when you get money, like I'm not going to work, I'm going to be in the Caymans and other people are going to do shit I'm going to be in the Caymans and other people that do shit for me, like, it's not true. The most successful people I have are shocking, I know are shockingly tactical. So what I mean by that is like Mark Cuban is the single most responsive person I've ever met on email. And in general, I don't know how he does it. And and usually the response is the

word no, but at least it's responsive. And each one of them gets involved in a level of work that I think if this audience heard, it would be surprised. Like how granular and the takeaway from that is if you want to be successful, like you got to grind out the details. There is no presiding at any level. There's no send it and forget it unless we're talking about Bitcoin compounding over the next 15 years. So those are the three. So optimism, I would say grinding it out and fearless would be the three qualities that come to mind. You know what's interesting about that?

The first one, you I believe to achieve. It's really fucking easy to be a hater and to not believe and to doubt and to critique. It brings me back to that statement. It might sound cliche, but we all hear, you know, no one who's getting shit done at a higher level than you is sitting around, you know, talking shit about you or where you are or how you do it, you know, because they're too busy believing in what they're doing themselves.

And optimism, belief, I put all that into the same thing. I think it's just, they've got a vision, they got a belief in something, you know, like whether it's investing in something, whether it's doing their own thing, whether it's taking it forward. Like if you're a believer, you just, you ain't got time for the bullsh**. You I always say to make this understandable for people, I put this out on Twitter a few times X I never met a wildly successful pessimist and people will say, Oh, what about short sellers? I was like, that person's optimistic.

They're like, they're going against the grain and they're willing to risk everything with unlimited downside because they believe they're right. That's pretty optimistic. Pessimism is somebody who thinks the deck is stacked against them. The system is rigged, all that crap like please, like some of that may be true from time to time, but at the end of the day, we all have the power to change our circumstances. And the reason I love why we're drilling down on this, I talk about this in this book, this one phrase to always anchor me to what I believe in and what I'm doing, opportunity arrives before the tipping point of evidence. And that's a simple way of saying, like lightning and thunder,

you always see the flash of light first. That's the opportunity. It travels, light travels many times faster than the speed of sound. And evidence is thunder. It's unmistakable, but everybody hears it. And so if you want to be wildly successful, you first have to be an optimist

or else you won't even believe you saw the light, right? You'd be like, ah, it's in my head. And then the ability to act on it is the thing that sets winners apart. And back to your point about belief, it's why burn the boats is so important because the time to burn the boats is when the opportunity arise before the tipping point of evidence. When you burn the boats, when everybody knows about it, it's like, well, it's too late. That being said, if you're an innovative and dynamic and optimistic person, when you think it's too late, it's still okay. We were just talking about

Bitcoin having a fun conversation. It's not too late at all. It's actually quite early. Trey Lockerbie Yes. And I love it. I use this quote all the time with building brand. And people talk about, we help people with podcasting and personal branding and that stuff for one of my companies, my agency. And I talk about it all the time that you have to have consistency doing tactics and strategies without the proof of definitive success. And it is exactly that. Like you have to, you keep grinding, you keep doing,

you keep stacking it. And then, because once you have the proofs of success, it's obvious. The hard part is, and what again, we're kind of building towards some themes here, is like, you know, people don't have the kind of like, they need that reassurance. They need to see it. They need evidence at all times. You know, we're conditioned to need immediate feedback. And the ones that really get there are the ones that have the tolerance. And it's not because,

look, we're all, you know, a little ADD, we're not exactly patient people probably, but at the same time. Right. I'm an urgent, but I can be patient. Yeah. I can let you play out. And you don't, you can kind of, you have to be willing to kind of throw the chips in without knowing exactly what you're buying, but you have belief in it.

I, I, and I get, when I get objections to my book, which I love, right? I mean, there's a lot of things to object to. It's not safe or whatever. Reckless. I have to pay the rent and I have answers for all that, by the way. Anybody here who wants to object, but read the book first. But one thing I do get is that that always tugs at me a little bit when somebody is like, look, like I hear everything you're saying, but I got no resources.

I got no autonomy. I got no power. I'm just trying to survive. I have no opportunity to burn the boats. And I was like, burn the boats or believing in your potential, your ideas doesn't require you to act on them when you have no power. Just practice, flex your potential for being right just by acting as if you did move on.

If you saw Bitcoin seven years ago and you didn't have the money to invest in it, so what? It's the fact that you saw it, right? And so I'd say anyone out out there is not in a position because they're you know, they weren't they're making $18 an hour and they're like and they're and they're and they're in a situation that they don't want to Be in and they feel like they have no power to express their ideas just practice identifying patterns of the universe and Write down what you would have done if you had the power to do something about it

Those reps count as long as you're being honest Like you would have done it and I think sometimes people dismiss when they don't have the resources to do something about it, those reps count. As long as you're being honest, you would have done it. I think sometimes people dismiss when they don't have the resources to go all in, as if those ideas don't count. When I was in my darkest days and I had no power to act on things, I would still keep score. Like, damn, if I had some power money, I would do this. Then the day came when I did.

It turns out, by the way, you make even worse decisions when do because you can You can handle the loss, which is very corrupting Million dollars here on a shit going But anyways anyone out there's listening who feels like they don't have the power of the autonomy like the reps still count even if You don't have the capacity to do anything about it Talking with Matt Higgins co-founder CEO, CEO, the CEO of What's Next. I've given that title voice right now. I'm put on my radio voice. Now talk to me about, you know, what what are we working on today?

Like, let's talk here in the now what's, you know, we talked a little bit pre-episode. What are the things that are, you know, at the front of Matt Higgins mind today? Yeah, and this ties together a lot of the themes that we talk about requires a second of setup. But for those that don't know my early background, I was the press secretary to the Mayor Giuliani on 9-11 version 1.0 of Mayor Giuliani, America's mayor. And then I ended up becoming chief operating officer of the World Trade Center site to do the rebuilding.

So I was there standing under that building on the morning of 9-11 and witnessed horrific things. And fast forward many, many, many years later, I wrote the first check into the drone racing league, the sport. And as we were inventing all this technology for the sport, how to fly a drone at 100 miles an hour with a goggle with no latency, it doesn't crash into the wall, how to get radio signals in a complex environment

with cinder blocks, all these technological challenges. In that journey, a couple of years in, we had this feeling that, wow, what we are inventing could be used by terrorists. And this is probably going to be the future of warfare with drones. And we should spin off a company quietly below the radar

and make sure it's built here on American soil. I know this sounds like grandiose, maybe not in hindsight, right. But at the time. And so we created a company in stealth mode in Alabama called Performance Drone Works, and I spent the last seven years fighting for this with my co-founders to manifest this company, tens of millions of dollars, many lonely times when nobody believed in it. In the Department of Defense budget, there was like a tiny fraction for small drones.

And then Ukraine happens, right? And we, and we, and then of course the entire battlefield is changed. And then Elon Musk is suddenly treating about drone wars. And this is incredible. On September 11th, 2024, a couple months ago, my company was awarded the US Army Program of Record for small drones, medium range reconnaissance. And so in that journey is everything

we've just been talking about. Because I stood under the Trade Center, it gave me the same feeling like, oh my God, this is going to be the source of terrorist attacks in the future and the United States must build up a drone Ecosystem and get there first before our enemies do I'm gonna do something about it, which is probably the grandiose part But like I'm gonna do it and then okay phase one

I had I see an opportunity arriving before the tipping a point of evidence. This is not just an opportunity It's a necessity right I act on it. I'm alone. There's no money investors won't put money in You know the company almost goes under I have to save it. I'm alone. There's no money. Investors won't put money in. You know, the company almost goes under. I have to save it, right? There's no programs at the US Department of Defense. Like, all the... I got to act on it, and I have to spend the time alone and endure the skepticism and the ridicule with my fellow co-founders. And then on the other side, we win the program of record. And then it becomes obvious. And so, what I love about that is when people see it now,

like, well, of course you're in drones. What do you mean, of course I'm in? Like, do you know what it took to build this thing? And so I love that because it's the most important work I've ever done in my life. I mean, it maybe competes with this book because the book is helping people reach their potential. But building this company is the most important thing

I ever worked on for the home team. Now I'm a patriot like you, never served in the military, but this is my chance to do something. And I love it. I love it because it was bold and courageous. And now we've created an exquisite product that is serving the elite warfighters in this country. That's what I'm working on. I love that, man. I love it from all different fronts. Number one, the business, number two, the vision, the willingness to stick with it till without proof. And then, hey, fighting the good fight for men and women of the US that we lose track of or lose sight of probably more often than we should. And keeping innovation at home instead of sending it abroad.

Chris Yeah. Tanner Iskra It's more important than we realize. Chris And I think one of sending it abroad. It was more important than we realized. And I think one of the best things about like people say, well, what'd you really burn the boats for in your life? If you had to summarize, I burned the boats for autonomy because when you grow up with poor, with dysfunction, you have no power to save your family members, to help them. You have no power to dictate your life. And I hated it. I'll never go back. And so when you get a little bit older, what are you gonna do with your autonomy? I now have autonomy, right? Some wealth and reputation, I could spend it.

I wanna be around military members. Nothing brings me more joy and seems objectively incredibly honorable than the US military. And so now I get to use my autonomy to put myself in situations like that. I was just in, in Poland, overseas. I've been all over the U S and different bases.

I finally feel like I know where I want to spend most of my time on. And that's the benefit of all this hard work that is behind me. Matt, can you talk that contract with the government? Like what it's ultimately, what the value of that contract is over, you know, 35, 10 years. I can talk about what we did. I mean, this gives you context to how much work goes into this.

Like we had done a million dollars of revenue last year in 2023 after six years of work, whatever the year, right? But then in the seventh year, we'll probably do $50 million of revenue this year. And we'll eventually end up doing half a billion dollars of revenue in another, you know, whatever seven years like. Because the thing about this work is called the value of death for those who don't know how hard it is to build a defense tech company. And the reason it's called the value of death, this is a long delta between when you first

make a prototype and you have all these early signals like, oh, this is necessary. Government is great at encouraging you, but the problem is a program of record, which is the thing that sustains you, takes years and years and years to go there. There's this big value of death where it's very hard to raise money, but once you got a program of record, you get to the other side. So what I love about our product is called the C100. It was reverse engineered specifically for what does the warfighter need to call in their own air support? Like, how do we make something that really is responsive?

Whereas I think a lot of things out there are like science projects. We're like, oh, we're really cool if we could do this. Like, okay, that's great. What happens when it rains? You know what I mean? Or like, like, we're really cool if we could do this. It's like, OK, that's great. What happens when it rains? You know what I mean? Or like like all these practical things. And so we've created an incredible company that marries operators and engineers under one roof. And so the product is designed with the warfighter in mind.

And so that gives you some context of it. But I'll tell you, it was no fun when the revenue was zero. And you know, you don't really know what the future holds. The Valley of death. That's not where most investors want to be, right? No, no, it is honestly like those, it is the worst possible space to invest in, but I didn't invest, I built. Does that, you know what I mean?

It's a very different place. I decided, I decided like, I'm going to go all in and we are going to put tens of millions of dollars into this. We're going to make it happen. I was so confident about the vision, but you can't be confident you're going to go all in and we are going to put tens of millions of dollars into this. We're going to make it happen. I was so confident about the vision, but you can't be confident you're going to win. People think there's so much criticism of the government. It's inefficient.

All these things true. Deal on Musk with Doge. I will say the government is very good, though, in forcing competition and making people do irrational things. To get here, we have to beat out the best. This wasn't like no one's handing anything to you. You have to, you know, make a great product. So you were, there are others competing for similar contracts.

I mean, there were dozens of competing, but not only dozens, the biggest defense companies in the United States competing, but we just happened to, because I had the insight and because the company was born of this technology, the greatest experts in small drones in the world, we just were happy to make a better product. And I had a year ahead. And back to others who are listening to this, who have their own vision for innovating in a category, you have a head start against incumbents because you've been thinking about it longer and you've been thinking about it from the outside.

Whereas a Lockheed Martin or some other company might be thinking about a million things. We were thinking about one thing. The future of warfare is going to center around small drones. And here's how you make an amazing small drone. And that's the only thing we worked on for years and years. And that focus paid off in creating the best drone in this category, 20 pound drone. Singular focus is incredibly powerful.

Coming from the guys who have total ADD and do a million things. But yes, but at least on each one though, how do you square the fact that you teach at Harvard or you, you know, are on shark tank? Well, each one, I'm killing myself for that thing. Like, you know, you have a singular focus on each one and the strategy is, is a focus in itself for each thing. You might be in 20 ventures

and each, but each venture, you gotta, you gotta have focus. You gotta have, and that singular focus bears results ultimately, I think. It does. And I, and I do think there's a, where you and I are making a distinction that is really important, right? You, it's not that you have to only do one thing in life, just make sure the one thing is about the one thing. And then make sure you're allocating enough bandwidth to make a difference. This is where I do struggle. I'm sure everybody listening, you probably struggle. I want to be stimulated. I want to have fun. I do want to go ahead and buy whatever coin we were just talking about. We're human beings. I don't watch Netflix. I trade. That's my fun.

You know, we're human beings, right? I don't watch Netflix. I like, I trade, that's my fun. But there is energy leakage that I always have to be mindful for. So I spend a lot of mental energy thinking about opportunity cost. What is the opportunity cost of this distraction? And I'm willing, am I willing to pay that price?

If I'm going to spend a half an hour playing around with Twitter and looking for the next big idea, like I know that I could be using it at one of my companies, but I, but I, and a lot of times, as long as it's about a relief valve, an escape hatch, we all need one, then I'm okay with it.

But I would argue everyone, the way to strike a right balance about focus is to constantly ask what's the opportunity cost of the distraction, and I'm willing to pay it. As long as you've asked a question and you're willing to pay it, then it's okay. What makes Matt Higgins happy? It's also cliche.

I've, number one, I married my best friend, which is great. I hang out with like, you know, truly my best friend. And so it makes days fun. I love being around my kids. As long as I get that right, I'm okay. And I love travel. I like being uncomfortable. I like being deposited in a place

where I can't read the signs. And I like seeing the world upside down and I like being deposited in a place where I can't read the signs and I like seeing the world upside down and I like being stimulated so if I could absent family I would be on a plane and and just be in airports all the time and just like Looking at that board saying where am I going next? Yeah, I love to be in strange places If you look back Matt over everything you've done If you look back, Matt, over everything you've done, what's a word of advice you would have given yourself 20 years ago? Like that now, because you've figured it out at a high level where a lot of people don't

ever get to. But there's probably not things you do different, but maybe just advice or counsel you might have given yourself. What would have been? I want to give two answers because one, I'm sitting with, I just, God forbid, turned 50 recently, and it does prompt a little bit of an existential crisis. So I'll give you the benefit of that. I didn't buy a Ferrari, but I've been probing my decision-making. The number one piece of advice I would give is that nobody cares.

You and I talked about it off camera, I think, but we spend so much time self-censoring our own ambition in anticipation of how that ambition will be received by a boss or a spouse or the voices in our head. We don't realize that nobody cared. And like, as you get older, you realize like, oh, winners don't care because they're so focused on what they're doing. And the only ones that don't care

are not deserving of your time, they're deserving of your empathy, right? Of like, oh, if you really care about me, that's so tragic because you're just, you know, wastey. So number one would have been nobody cared. Number two would be for those who have born with scarcity and who have some degree of dysfunction or desperation, I do think it does something to your psychology of money,

which is everything's about a lot of ticket. There's no way out of your hole. I remember there was no way out of my hole growing up with my mom. So she would spend money on Omaha steaks. Like it'd be so bizarre. We would order these Omaha steaks. And I'm like, why? And the answer was like, tomorrow has no more hope than today. So we might as well feel good today. And so there was a lot of

ticket mentality that I think I was born with is the only way out of this if I went a lot of ticket. And I think that follows you through adulthood. And so my greatest regret with money is that I squandered the greatest gift everyone is given, which is time. Anybody on this call, on listening has actually the power to manifest wealth simply by taking advantage of compounding and time. I did not learn that until half my life was over. It's like, damn, I squandered that asset.

We were talking about Bitcoin for the for some context, right? I mined Bitcoin starting in 2012. And I, I was early, and I mined 290 bitcoins. And I got disinterested with that idea. I lost hope. I even put in my book Bitcoin stupid. And I sold that Bitcoin in 2016. If I had had not a lotto ticket mentality, but born with the recognition that compounding is everything, I would have stuck with the math of Bitcoin back then. Today that position is worth $30 million.

By the time I'm 70, it'll be worth almost $400 million. By the time I died actuarially, it would be worth a billion. If you are listening and you have a heartbeat, the greatest asset you still have in your position, and your possession is compounding. And I wish I had realized that, but because I was so anxious to escape, that I didn't realize that pattern had taken hold of me.

So I would have gone back in time and be like, Matt, you got it all wrong. Just put it in the S&P. You know what I mean? Like dollar cost average, baby. Yeah. You said dollar I mean? Dollar cost average, baby. Yes. You said dollar cost average a bunch. And I'm, and we have a very,

we have like a 25 to 50 year old audience. They're a fluid, but explain that to our audience. Yeah. It just, it just means, I always say this, it's one of my favorite principles. It's hard enough to be right. It's impossible to know when you're gonna be right. And I think people confuse those two concepts.

They have an idea that like, I'm pretty sure self-driving cars are gonna happen and they go all in on something, right? But they didn't ask, well, when might that happen? And it's probably gonna take longer than anybody ever realizes, right? And that's the bottom line. You'll never get the timing of your,

of the arrival of your epiphany right. So you need to structure your bets to account for that. The better way to approach a thesis is to do what's called dollar cost averaging, investing in something and regular disciplined formula like intervals that you never change. And so for fun, I was doing this exercise last night, I went to chat GPT and I said,

what will be the price of Bitcoin in 15 years based upon the previous rate of return? But let's take the rate of return down to just 5% at the end of the 15 year period. If I were to put $1,000 in every month based upon whatever number you come back, what will that be worth in 15 years? And the number was like staggering,

it was like $9 million. And so dollar cost average simply means investing in regular intervals and not going all, not feeling like you got to go all in today. You got to go all into that coin or that idea. And it's how people like Warren Buffett got rich simply through compounding. Dollar cost averaging takes the idea of compounding, which is the more time things have to grow by simple inflation or growth rate with the idea that compounding, which is the more time things have to grow by simple inflation or growth rate,

with the idea that you put your investment in at regular intervals, so that you don't have to worry about timing the market. I've lost so much money and energy and emotional health by thinking I could time things, when in reality, I didn't even need to bother. I could have just DCA'd. I love that.

And- Now somebody, by the way, somebody here who's listening might say, but I'm already 50. I don't have time. Actual early. You got to 77. You got 27 years, a long time. You have ton of time. You got a heartbeat. You got time. So I think that's the reason people as they get older say, I don't have time. I need the lotto ticket. Like, no, you don't. He's still got time. Yeah. Plus you really don't have time. Then you don't have time.

Exactly. Then you can just do a lot of day. And you just go on a cruise and eat fucking gyro all day long, whatever it is. And get some over hot steaks. Yeah, do whatever you want, baby. Yes. Oh, Matt, talk to me about where people can learn more about what you're doing, find your book, all that stuff. Great. So I'm on Instagram, EmHiggins, I'm on LinkedIn a lot, for those around there.

I'm on Twitter, same handle. My book is on Amazon. If you read it, you like it, DM me. I burned the boats when I started it, back to being very tactical. I was like, what's a way for this to be an enduring classic? And I decided I'm gonna DM every single person that ever comments publicly on this book

for however long it takes to get to a thousand reviews. And I am 27 away from that. Please put me out of my misery. It's been two years. So if you read that book, DM me. And my theory back to doing things other people won't do was that if somebody were to write a review of the book, they probably are more evangelical and they're more likely to pass the word.

Books become classics because word of mouth. And so my theory is I could get more people to review it. It would eventually be an enduring classic and outlive my life. That was the goal I set and I'm 27 away from achieving it. Yes. Matt, you got a lot of like, I feel like this combination of practical advice combined with some risk taking that we all need to kind of get our shit together. I think it's refreshing.

I really appreciate you coming on the show. Oh, thank you for having this is a great conversation. We talked about things I never talked about. So this was fun. That's the goal, brother. All right, man. You know, to find us Ryan is right.com. You know, I were right.

Hey guys, like Matt Higgins, come on the show. Check out his book, Burn the Boats. And you'll find me on Instagram at Ryan Alford. We'll see you next time on Right About Now. This has been Right About Now with Ryan Alford, a Radcast Network production. Visit Ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.