Right About Now with Ryan Alford - Coffey Anderson - American Country Singer-Songwriter, Reality TV Star and YouTube Influencer

Episode Date: August 24, 2021

Welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford talks with Coffey Anderson, American Country Singer-Songwriter, Reality TV Star, and YouTube Influencer.Ryan and Coffey talk about his background of being born in a family of singers, singing praises at churches until he moved to LA, met different people, and learned the blueprint to becoming successful in the music industry. Coffey also shares his inspiration for writing his hit song Mr. Red, White, and Blue. They also discuss the Netflix reality show Country Ever After, the Marketing of Coffey Anderson brand, and more...Coffey also has a quick take on our latest segment of RAD or FAD trending topics;Country Hip HopFancy LikeDolly PartonCountry Ever After Season 2Learn more about Coffey Anderson at https://www.coffeyanderson.com, Check his Instagram (@coffeyanderson); Facebook (www.facebook.com/coffeyanderson)Listen to Coffey Anderson on iTunes Apple Music (https://music.apple.com/us/artist/coffey-anderson/302121446);Spotify (https://open.spotify.com/artist/29YJnMJ7MoLKPM04siMnP5); YouTube (https://www.youtube.com/user/coffeysouthernman)If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I'm all safe. I'm going to get you everywhere. Marketing, look at this guy. I'm going to get you everywhere. Come on. You're the best looking, best sounding guest I think we've had, you know? Well, you're the best looking host I've seen in a long time. Except Maria Menounos.

She's got you, but that's another reason. I don't have 200,000 followers. I got 200,000 customers. People that follow me have bought from me. I realize that life is short. You better go get it. Let's just talk about that. My niece told me, she said, Uncle, I don't have a job. I said, You got a car?

She said, Yeah, you just paid the registration money. Sign up for Uber Eats and Husks. Go drop off some burgers if you don't want nobody sitting and farting in your backseat. Anyway, it comes from life. If you don't have this joy, do something else. They didn't expect it to be as good as it was, but come on. Either you deliver or you don't. Winners win.

I got Tom Brady-itis. We win. We win, Rod! Come on! You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. I'm Ryan Alford, your host. Come on. I'm joined by the raddest, baddest country music singer I know, Koffee Anderson.

What's up, brother? What up, Ryan? How you doing, bud? Hey, man. I'm great now that I'm here with you. Come on, C. Plattery will get you everywhere. Marketing, look at this guy.

Plattery will get you everywhere. Come on. You're the best looking, best sounding guest I think we've had.attery will get you everywhere. Marketing, look at this guy. Flattery will get you everywhere. Come on. You're the best looking, best sounding guest I think we've had. You're the best looking host I've seen in a long time. Except Maria Menounos. She's got you, but that's another reason. Hey, I like it. I like it.

A little bromance never hurt nobody. So singer, songwriter, influencer, marketer, YouTuber. I mean, the names go on and on, brother. I know you're taking a claim. And look, reality TV star. Yeah, it's crazy. Country Ever After on Netflix. Country Ever After on Netflix, over 50 million viewers worldwide.

Insane. That's a million, folks. Million viewers. We ain't talking around thousands. It's millions. Millions. I love it. Norway, Australia. I mean, Brazil. viewers we ain't talking around uh you know thousands it's millions millions i love norway australia i mean brazil i mean it's it's unbelievable the united states louisiana come on we have we have a word it's crazy it's awesome through the appalachian mountains i'm

thinking like uh what's that song this land is my land. This is your land. Come on. Yeah, yeah, yeah. So, hey, man, for all our listeners, let's give everybody the ones and twos background on Calfe. And, you know, I know some people, I'm sure, have seen you on Netflix. Everybody's watching Netflix. But let's tell everybody a little bit about your story. My story starts out how I grew up in Central Texas.

My mother taught school. My dad worked at the local jail. So she would graduate him and he'd welcome a man. And music was always a part of our house. My granddad sang on the Chitlin circuit because a lot of black performers weren't allowed to go to venues. So they would play at these houses and do these singing competitions and concerts. And they would basically feed them a plate, and they called the chitlins. They could get a plate of chitlins for singing. And just ridiculously gifted vocalists.

My mom was one of 13. Everybody in our family could sing. The caveat was most of them only wanted to sing in church. So my mother sounded like Bonnie Raitt with Whitney Houston's range. Just insane. But she just loved singing for the Lord. I appreciate that. I wanted to take my career to where I could do what I love and still get a check.

And I was a basketball standout in Texas. But when I was in college and I was dating this girl, and the best thing about her was her parents. I actually stayed with her longer because her family was so rad bro they were rad folks and she dumped me and I kept the guitar

in the situation I got a Mel Bay guitar book $4.95 and I started practicing G, C, D and E minor four chords and out of that I started doing kind of campfire praise and worship songs, singing in church because that's what I knew. And when you're under 21, church is a place you can sing on Sunday

and Wednesday nights and get a whole lot of practice, and everybody's still going to cheer for you because you're doing it a lot. So at that point, I realized that I had a gift. And I'm a capitalist. I'm like, let me figure out how to get paid from this job and I moved to LA and I started meeting different people and I realized that the music industry was smoke and mirrors I realized that there were a lot of people that were famous and broke and I never wanted to be that and I ended up meeting Paul Wall, a rapper named Mike Jones, and they were at an urban network convention. And I asked their manager how he monetized, how he made his money.

And I bugged him so bad that he really took 10 minutes, and I literally wrote down all these notes, and it gave me this blueprint on how to be successful in the music industry at that time. It did change from CDs to downloads, downloads to streaming, but some things never change when it comes to business, no matter what business you're in. Number one is scaling. Number one is excellence. And number one is getting leads. If you do all those number ones, you end up pretty successful. And also, you want to work hard and take care of the people that believe in you. I think that every customer that calls, everyone that wants me to do a live show, someone that buys my music,

they believe in me and I want to give them the best product possible. Yeah, so that led to getting on YouTube, singing because when I went to sing for record labels, they were like, yeah, you got a permanent tan and do country music, I don't get it. And then, you know, I sang for the R&B labels and they were like, yeah, you got a hat on, we don't get that one either. So I created my own label from the house and we had a beautiful roll up door.

When you hit the button, it's called a garage was our office. And out of that, we started doing videos every week on YouTube that got up to over 200000 subscribers. And then Facebook went crazy and we're at 700,000 on there but the difference is most people think of numbers I don't have 200,000 followers I got 200,000 customers people that follow me have bought from me and that's the difference most people go well how many followers you got I don't care because you can buy followers you can't buy revenue money shows up or it don't of that, I got on Facebook one day and made a video playing a joke on my wife when I said, honey, what does Y-E-S spell? She said, yes. I said, what does E-Y-E-S spell? She

said, E-S. It spells I's, public schoolers. And in the middle of that video, I said, bravo, E-U-S-A, we need our own show, call me. Alex Baskin, the genius that created Orange County Housewives, Housewives of Atlanta, call. We created a country ever after. Mark Burnett's wife. Mark Burnett created Chart Tank, The Voice, Survivor. Only deal with people that win. Have you noticed all the names I'm dropping?

They're all winners. All winners. Mark Burnett married Roma Down downey she was the star and one of the producers of touch by an angel okay she's also done countless movies she was jackie onassis in the kennedy story phenomenal she believed in our show netflix put it out here we are dropped a couple albums number two on the charts number 16 in the world mr red white and blue went viral on t on TikTok five months ago. We have over 2 billion flips on TikTok of just that sound

and over 101 million streams independent. All that money comes to my house and my children. You can do it if you apply yourself. I love it. What's the issue then? I mean, like, is it just they don't know? Is it education for most of these artists? Absolutely. The music industry is a smoke screen, smoke and mirrors. What's the issue then? I mean, like, is it just they don't know? Is it education for most of these artists?

Absolutely. The music industry is a smoke screen, smoke and mirrors. Think about this. If you want to book a band for your 40th birthday, how do you do it? Nobody knows. Yeah, I'm going to call Darryl. Darryl got a bar. All right, man, call Darryl from the bar.

He got that band. You don't even know. The music industry is this facade, right? Well, this guy got a million-dollar record deal. Yeah, but they charge him 14. Kanye West has a forever record deal. He will always have to put out records of the day he dies. Come on, y'all.

The music industry is crazy. Same thing with books. Everybody's got a best-selling book, but you have to buy you know you publish a book you have to buy like 30 000 copies of your own book you know and then you look at the chart at the top of the charts but you get the bill too exactly you're literally buying your grammy i mean you're buying your award i know but has this i mean has this i'm going to use the term and i know it's, it's probably not as serious as I'm saying it,

but has it blackballed you from, are you never going to be on the highway on Sirius because of this? Or, you know, like, is it done that? Or is that still open? No, no, no. You'll never be on the highway because the highway, they partner with record labels. Even when they have a highway find, highway finds are signed.

They just don't have any fans. Come on now. The people that are on the highway find, they have been signed to a record deal. They just don't have any fans. So Stormy gets on there and says, hey, we found this band. Tell us what you think, if you like it or not. Come on, man. Y'all know what it is. Quit playing. So like someone like Stormy, Stormy, is he your friend?

Or is he only friends with the record labels? No, I don't know. I don't know him like that. I've heard good things about him, but I'm just talking about how the business works. Yeah, but he has no control over what gets put on there. It's all kind of formulated. I think he has suggestions, but I mean,

you know, everybody has a boss. I own all my companies companies and my wife runs it is what it is until it ain't yeah exactly so what kind of uh what's like your biggest hits you know i know mr red white blue has gone huge that's how that's where how you got on my radar i was like damn that's awesome beautiful how'd you hear about it how'd you hear it uh through tiktok i mean did you really yeah i'm on i'm on the internet everything i and then sean sean whalen who's a friend had been on the radcast you know i saw him posting stories when i had already seen your song and i'm like damn that motherfucker i'm gonna i'm i gotta get him on here

so i love it so when i wrote mr red white and blue which is the biggest patriotic song since god bless the usa lee greenwood and i'll say that humbly and proudly at the same time when I wrote Mr. Red, White and Blue, which is the biggest patriotic song since God bless the USA, Lee Greenwood. And I'll say that humbly and proudly at the same time. When I wrote Mr. Red, White and Blue, everybody was patriotic because it was a broke country at the time. Everything was truck, truck, beer, beer, girl, girl. What's up? Moonlight Saturday Night Country Radio. And there's 50 songs with all those things in it. And my dad served in the U.S. Air Force and gave his hearing serving our country, by the way. So it hits different in my house. And I was

seeing a lot of these guys that were eighth grade when 9-11 hit. They were fifth grade when 9-11 hit. And now they're going to battle. And some of them aren't coming home. And I'm meeting their mamas at my shows. So I wrote Mr. Red, White and Blue after meeting Sergeant Craig Karp when he had come back from two rotations in Afghanistan. And I got with Ilya Tashinsky, who helped produce for the Georgia Line and Riley Green and all these amazing artists. And we created that sound and put it out. A Hollywood music video director stole seventy five hundred500 of my money and didn't do the video. So we got a Canon T2i that I still got right here and a 50 millimeter lens.

And we shot it at my buddy, Stephan Lear's barn. My buddy Kenny shot it for me. We got black Kenny. We got Jewish Kenny. Black Kenny shot it. And then we we edited i edited myself and i got guys to send me footage and i knew it was going to be special you knew it was

going to be special but i think it was going to do this absolutely not absolutely not so it's been out there i mean you you recorded it several years back right four or five years ago i did it in 2012 re-released it in 2016 it's crazy how stuff can pick up fuel like especially which is where social media is gone you know things get picked up you don't ever know and damn viral later right dude you think about all these songs now look at the um what's that with the mexican guy that was drinking oh that was drinking the cranberry juice on the skateboard. Do you know how much money he made? Lindsey and them?

Bro, you never know. You only got to be right once. If you don't give yourself the opportunity to win, you're messing up. We've never lived in a world like this, Ryan. Ever. Oh, you ain't got to tell me, brother. I tell people that every day. That's what we do for a living.

We give people opportunities here at Radical. It's like, you know. It's like, what planet are you on? I had somebody tell me, I mean, you're oppressed and you don't even know it. You lying. You lying. I live in a capitalistic country. When my grandparents were here, they had blacks-only bathrooms.

They had to drink out of a faucet, hydrant, while other people had a water fountain. Don't tell me I'm oppressed. This is the greatest country, period. If you don't like what I'm saying, this ain't for you. I don't play victim. I'm more than a conqueror. We win. Andersons always win.

Go watch Country Ever After and see what I talk to my kids about. We ain't playing. Where does that energy come from, man? I mean, where does that attitude and the positivity and, you know, like, winner take all, I mean, what inbreds that in you? My daddy? Let me tell you. Listen, my mother was an angel.

She was the kindest woman I've ever met. And she went to heaven too soon. Bad things happen to good people. And it sucks. Okay? She died of lung cancer, never smoked a day in her life. I realize that life is short. You better go get it.

You better go get it. If you think you've got time, you lie to yourself and everybody else around you. You don't know. You don't know. of yourself and everybody else around you you don't know you don't know and so when when when when we put mama's body in the ground even at 10 years old i knew that i was gritting my teeth going i'm gonna make something happen our income was cut in half ryan from a teacher's salary which isn't much they cut our income in half because she just wasn't there to work. My dad bought a deep freezer from Montgomery Ward. He bought shotgun shells and we went down to the creek. We caught fish and we hunted with freezer bags to fill that deep freeze because we didn't

have our money. I'll never go back to those days. You know where that energy comes from? It comes from losing. And the moment you taste blood of winning, you'll never do anything else again. Why do you think Tom Brady hasn't had a cheeseburger in seven years? Because he likes rings. Because he's addicted to titles. If you don't get addicted to winning, you don't need to be around us.

This ain't for you. I love it, man. It's so much. I look around and people try to think and try to play the victim. And I'm like, man, there it's so much I look around and people try to think and try to play the victim and I'm like man

there's just so much opportunity like right at your doorstep on your hand in your phone people are making million dollar livings you know a year off their phone

I mean I saw King Bach when he first started on Vine now he's in movies and 20 million he's getting $100,000 to post for a company

per post. He's doing three of those a day. You can do a million a week being silly. Let's just talk about that. My niece told me. She said, Uncle, I don't have a job. I said, you got a car? She said, yeah, you just paid the registration money. I said, sign up for Uber and Hush.

Sign up for Uber Eats and Hush. Go drop off some burgers if you don't want nobody sitting and farting in your backseat. Just go drop off their food. They got money out here. Let's talk about Country Ever After. Come on. Go on.

See my face? How was that experience? I mean, bling bling. Okay, so Country Ever After. I tried out I mean bling bling okay so country ever after I tried out for a national star which is the country version of American Idol

it's like the voice with the tractor and there's a lot of can you do this what would happen if we did this not with country ever after they were like listen you crazy your wife is awesome your kids are funny your dad is is one of a kind we don't cut the camera on and let y'all do what y'all do and

that was what we did there's nothing scripted people go is that really him every day i ain't got time to be nobody else i can't be jason aldean he too short i can be. You know what I'm saying? Let me be me, bruh. And Country Ever After is the only show that's family friendly. There's nothing blue in it. There's no politics. There's no trash. It's funny. You will laugh every episode.

You'll cry every episode. But that came from realizing that we had something special. And in the Facebook video, I put it out there that I was looking for a partner for a reality show. And we got the contract in. And I'm like, hey, here you go. And here's what everybody else makes for reality. You know. And I'm like, no, no.

I need y'all to make it sprinkle. Not necessarily rain, but sprinkle a little bit, right? I need it to sprinkle because this drip y'all got, I'll do this drip. So they felt like, I felt like we were going to give up our privacy. If we were going to open up our home and my wife was dealing with, you know, still fighting fighting cancer and if we were gonna open up that side of our family to the world you need to compensate us and and a lot of times people go what's the what's what's it cost what's the value

what's the value example everybody tell me dude how much they pay you to use your music I said ain't pay me nothing. I gave it all to them So what do you mean? I said I gave all of my music take this song take this album Take that download take this why because I want to be worldwide. I want to hear every commercial break I want people to hear every transition Get to you to hearing the theme song because I created it created it. Didn't ask Cap'n to pay me. Spotify went crazy. It's called branding.

Playing the long game. I like it. You know how many people I talk to to play the short game? I can't put. I can't put it off. If you put me on a putting green, I'm still hitting 100 yards because I do long game. We don't do nothing short. Short money can't be blessed. That's in the word.

Come on, man. Come on, man. So your takeaway, and I want to tease the potential of season two. I know the talks are out there, but what's your, how do you, yeah, hopefully it rains a little harder around there. Hey, make it rain. But after doing it, you've done reality. Everybody knows you now. Everybody knows your wife, your story. She's battling cancer. Your kids that are cute as hell. Has it been positive?

Obviously, you see the big picture of the brand and everything's done for you. It's been so positive. Literally, people walk up to us with tears in their eyes saying, I needed your show. I had guys look, no joke, I had guys look at me going, I didn't have a dad. I don't know how to be a husband or a daddy. I literally have watched your show and it's changed me. It's changed my approach. It's changed so much because I didn't have an example.

And to be this country cousin for so many people, to be this country cousin for business entrepreneurs that say, you know what, this dude literally started off singing on the street, made a label in his garage, does his own booking. He's making a killing. I can start my business. A lot of times people only point out, what if you fail? You can succeed a lot of different ways by starting your own and doing their own thing and the takeaway from country ever after is it put us in everybody's home it put us on everybody's phone through an app and I'm more than grateful for Netflix more than grateful for Roma and Mark and Al's best because they allow me to tell my story truth a lot of times

you get on media they can say what they want to say. This is our story. This is how we really live in truth every day. Is there anything that you look back and regret at all from it? I wish I would have shaved more. I'm like, yo, I was waking up looking like a dad, homie. I wish I would have got an edge. I'm like, yo, I was waking up looking like a dad, homie. I wish I would have got an edge. It ain't much, but edge it up, cuz. You know what I mean?

I mean, just the look side of it, I would have done that different, but it was our life. And at that time, the best decision that I could have made was the one I made. Every time. What can you tell us about season two talks? What can you speak of? Season two talks, it'll be early 2022. And I am excited about the partner that I've gotten a chance to visit with.

I love what they're doing and they're not going to change us. When our initial talk started with season two, it was, hey, we need a little bit more Tiger King. We need, no, you don't. You got one of them. We don't do that. If you want drama, that's great. That's not us. Our story is our second year of marriage, we decided to fight for each other and not with each other. That's a tweet. I need y'all to catch up on mayonnaise if you're listening. Catch up to what I'm saying. We decided to fight for each other, not with each other. And if you want drama, great. Y'all got that on other networks.

Our story is, what can we do to love each other in life and to make little things big and make the big things small? It's not enough of that out there, man. Everything's negative. Everything's down the dumps. Everything's inappropriate for children. You know, the father of four boys, we barely turn the TV on. Because you can't. Yeah. Because you can't. Because you don't know what they, I don't want to have the sex talk with my four-year-old because of a commercial. Like, can't they just watch something?

And I told a buddy of mine, I was like, that's abuse. When you give someone something that they cannot handle over and over, it's called abuse. When you spank a child that's little too hard, that's abuse. When you give someone that can't handle what you keep giving them, it's abuse. So it's literally abuse through the media when it comes to innocence. And I'm over it. When will there be an announcement on season two? That's why it's called negotiation because you don't know.

Oh, okay. I'm pushing and they're pushing and we're pulling. Yeah, so any day. But we want a common goal. What's the future of the music you know where are you headed like you're recording anything i know you record all the time that's what's different when you do your own thing it's not like well i'm building up to an album and then we're going to get to the album and then we'll have the single release you know when you're

independent doing your own thing calling your own shots it's a little different so the music issue right now is the greatest it's ever been because you can't put out enough music for people to consume it amen again would you give it on us right now ryan honestly uh i i you said jason aldean i do enjoy jason's music yo jason's dude i love you can't tell me i got every aldean album period. When she sings, baby. That's my jam. Every one. I'm like, yo, that's my dude.

There's something about Aldine's music that's like, it's never too slow, never too fast. It's kind of in the middle. I can listen to it riding in the car. I can listen to it in the gym, pumping iron. It'll get on a rift. I'm like, so, you know. And now i do have mr red white and blue he is in the workout rotation good that just showed you have taste

okay so the thing about the thing if aldine dropped a new song every friday you'd buy it yes me too bro me too because i love what he puts what I'm saying is, is you can't put out enough content for consumers. The new music industry is quality, consistent content. If you can drop a good song every week, mix master and build a fan base. What happens with the algorithm of Spotify? Can we get real? Get real. The algorithm of Spotify is this. If you if you if I drop a song and you follow me, you listen to more than five seconds of that song. The next week I drop one. You get a ping that says coffee drop the new song. Why? Because they want to fight against Sirius XM the highway. They want to be all those radio stations that are digital to say, we want you to stay here and give us your money. So we're going to give you we're going to make success stories of the artist i love it i don't have to have a whole album anymore when i get done with a song get a cover put it up guess what you're going to get a ping that says coffee drop the new song then

you're able to go from 6 000 followers to 6 009 weeks you go from 60 000 to 500 000 in four months that's real money every one million streams you get is $7,000. Put out 100 songs. It's just mad, baby. I know. What's your writing process? Do you write with your partners? Do you write alone?

I write all the time. There's somebody around me. If I have to sit in a room, hey guys are you feeling what are you thinking i don't do that i'm like woke up this morning way before the sun focused on winning i I'm being number one. I'm in my zone. It's all on me. Come on, man. That is the first song on the Radcast. I love it.

First live. Mine always comes from life stories. So literally, I'm in Nashville recording, right? Kenny Greenberger does all the guitars for Tim McGraw. He's in the studio with me. Kid Rock was my, Kid Rock's drummer was drumming for me. Eric Church's bass player. Like, my band looked like the country of bingers.

Ron is crazy. So there's this old dude sitting in the corner. He ain't happy about nothing. Bit of beer face at 10 a.m. Hey, Carl Bay, this country music. I want to drink and be miserable. Quit with all this happy country. I'm like,

just joking around. I open up Facebook. I see my ex's profile. Every status she had was about her new boyfriend. Oh, my new boyfriend, he can gargle peanut butter. He's strong. I'm like, why would you go? Oh, my new boyfriend.

He can swim backwards with a Yeti tied around his neck. He's strong I'm like this dude sound like Chuck Norris I saw his face And wrote a song about it Saw you in Walmart. Come on You're holding his hand We've only been broken up for about a week and a half.

Hey! I'm not jealous. I'm just telling you. You left me playing. Something looked peculiar. And I was noticing. Listen, y'all. Your new boyfriend is ugly

And I'm glad that he is Won't y'all go get married And have some ugly kids Hey! Who hasn't wished it on their ex? Come on, now! Bro, life gives you music. If you got to sit in a room,

you run out of ideas. Life gives you music. It does to me. We've never been serenaded on the Radcast. We get a lot of firsts. Oh, I do. I love it.

Can we get a Radcast original? I'm a liar. All right, keep going. What's up? Anyway, it comes from life. If you don't have this joy, do something else. If you had a job that you can't stand, go find a new one. Go find, bet on yourself.

Come on, y'all. It's too short not to have this type of energy with what you do. So where, other than season two, two i mean talk about the future i know you know your wife's still battling and my prayers are with her thank you we need them what um where is this headed coffee anderson where where is the brand headed i mean is there you put do you put markers out there are you you just, I know I'm going. I'm playing the long game with the brand. I'm making money. I have to.

Because if you don't have a goal, you just run around. You know that there's the one you're on your way to Vegas from Cali? It's that open plane. If you don't get some type of direction, you're just going to be aimlessly running around like an idiot. so for me four years ago I put myself on a 60 month plan to be at sixty thousand dollars to sing for an hour I wanted to put that price out there to shoot at it how do I bring that type of value to a buyer how can I sell that many tickets if someone wants to have me at a venue how can we sell that much beer if it's a place where there's a beer garden or whatever and i never wanted i never chased the nashville record celebrity side of it because i felt like having customers i mean having fans i mean having

customers would be more advantageous for me to keep it the support going until a partner from Nashville said, let's do it, which they did. So I signed a 50-50 option with Riser House Records. So Riser House put out John Party. They put out Mitchell Tenpenny. They have Dylan Carmichael with the new song, I'd Rather Drink a Hot Beer, you know, then take his old woman back. then take his old woman back so Jim Johnson over there came from Big Machine which is Taylor Swift

and Dan and Shea and the FGL boys and Cadillac 3 and all those and they just started a boutique label and I love what they do and we get a 50-50 if the record makes 10 million they get 5 I get 5 but I get Country Radio out of it and Country Radio out of it.

Country Radio makes you a household name like that. I've seen guys with less talent make more. I remember when Chad Butler, rest in peace, pimps, he said, I've seen too many real dudes that let these fake dudes beat me. That's how I feel. When will you start hitting the airwaves?

Are you already? February. February? They didn't expect it to be as good as it was, but come on. When will you start hitting the airwaves? Are you already? February. Yep. Okay. They didn't expect it to be as good as it was, but come on. Either you deliver or you don't. Winners win.

I got Tom Brady-itis. We win. We win, Rod. Come on. I love it, brother. Get addicted to it. You got time for a quick rad or fad segment. I'm going to ask you one keyword.

I've been waiting on this. I'm waiting on you. Come on. Rad or fad segment i'm gonna ask you one keyword i've been waiting on this i'm waiting on you come on rad or fad number one country hip hop and or hip hop hick hick hop rad or fad it's rad because i know what's coming i've heard some stuff i'm like i'm so mad i didn't create that it's rad cool are we. Are we going to see some collaborations? Absolutely. Okay. All right. Yeah, Colt Ford and I are in the studio right now. Hell yeah.

All right. He's so dope. Number two, Fancy Like. Rad or fat? It's a good, it's rad and it's a fat at the same time um walker's a good dude bro yeah he needed he needed this win he needed this win i mean he's been shooting videos with like his church videographer you know he's on the label like get this man a chance country radio didn't touch it then he went crazy on tiktok yeah he did the dance with his family

his daughter you know daughter. That's why you have nine kids, so they can work for you because the label ain't doing nothing. He created an A&R team just by mating. It is what it is. It's a fad, but it's kind of rad. Yeah, I agree. Dolly Parton, rad or fad? Rad. Dolly could get it today. I know. The best three minutes of her life today. All right. I'm going to tee you up here. Country Ever After Season 2.

Rad or fad? It's all rad. Oh, yeah. Ain't nothing but rad. Y'all know what it is. I know. Hey, your country cousin is a real dude. Come on.

Can I put that in the show notes? Ryan's country cousin. That's it. Yeah. Dude, you can call me anytime. We need to beat up somebody, or we need to help you fix a flat tire. I'm in for both. I'll settle for you just when I put a fundraiser on here in Greenville, South Kakalaki, I can call you and you might do me better than $60,000 an hour. Yeah. What fundraiser? Who are you helping? Hey, we help all kinds. I have something called Greenville Hustle here. And every dollar goes, we do networking and events like that, but we give a lot of money back to soup kitchens and everybody in need in the county.

People don't understand how many people don't have food that are food deficient. It is unbelievable. We're doing a September 11th celebration in Prosper, Texas, and 10% of our money is going to the food bank because you guys, there's a lot of kids that don't eat unless school is in. They literally take home extra food over the weekend because they don't have food at home. And then when breakfast hits at school, they eat it because they don't eat for two days. hits at school, they eat it because they don't eat for two days. So we have to start filling food banks and shelters. We have to do that. I'm telling you, especially with the economic situation we're in right now, whole nother conversation. Let's not get too real. My wife said assistant principal at a middle school. And she said, you know, a lot of these kids that they didn't eat their breakfast and lunch at school, that's their two meals of the day. That's only two, sadly.

Hey, man, where can everyone keep up with everything? Coffee Anderson. Facebook.com slash coffee. Coffee is spelled like coffee with an E-Y. C-O-F-F-E-Y. Hey, my name is John Coffee. Spelled like a drink. C-O-F-F-E-Y. Hey, my name is John Colby. Spell like, just like a dream. C-O-F-F-E-Y, Anderson.

And Instagram, Facebook, add me on Spotify. Add me on your iTunes and Apple Music. Just hit the plus. That's going to help us right now. And looking to buy a bus, a new bus so we can keep rolling. And gosh, my assistant's working. She's like, mm-hmm. Like, hey, gosh, like, Hush puppy.

Leave me alone. So it all helps. It all goes together. Email me, go to coffeeanderson.com. We have Patriot gear, hats and shirts that say Patriot. And I just love people,

man. I love people. Go to youtube.com slash coffee, Southern man, and join that as well. If you have any questions, even about marketing or anything like that, follow this podcast. Message me if you have any questions about music or building a brand. I'd love to help. Thank you, man. Thank you for having me, Ryan.

Are you kidding me? Hey, man. It's my pleasure. I love what you're doing. I love your energy. It's like a disease. Hey, man, it's my pleasure. I love what you're doing. I love your energy. I just, it's, I don't know. It's like a disease, a positivity disease. You're just catching on, you know?

The only prescription is more coffee. Come on, the more you get, the later that night you're going to stay. I know. I want you to feel excited, energized. And again, anybody out there, you want to start your business, you want to take yourself to the next level. You can do it. You can do it. Follow winners. Don't listen to anybody. I had a guy tell me, Hey man, I'll tell you how to make a million. He was asking me for money at a stop sign. Get around winners. Get around winners. You are the circle you keep. I want to stay in touch, brother, and I want to get you to Greenville sometime.

I'll stay in touch on that, and maybe we can figure something out that works. Let's just route it. Let's make yours an anchor date. Yeah. That way it won't hit you financially, and I'll build some other stuff around it. Sweet. That way you won't even feel it. I love it, man.

Let's help some people. Yeah, man. Well, we really appreciate Koffee Anderson. You know where to find him. He just told you, KoffeeAnderson.com. You know where to find him. He just told you, kalfayanderson.com. You know where to find us, theradcast.com. You can search for all this content. Search for Kalfay Anderson.

You'll find every highlight clip, every highlight from this episode, and anything you want in that shiny, happy face that we see right there. You know where to meet. I'm Matt Ryan Alford. I'm verified on all the platforms. Look for me anytime. Come on! We'll see you next time. The blue check, man! The blue check, man.

The blue check, man. We'll see you next time on the Radcast.