Right About Now with Ryan Alford - Country Stars and Pop Heroes: The Real Truth Behind Today’s Music Business
Episode Date: February 28, 2023Reach your peak potential with The Radcast’s powerful blend of interviews from last year featuring the “best of” different episodes of our favorite music stars! Discover some golden nuggets and ...powerful secrets behind their success and gain insight into every aspect of running a business, handling social media effectively, and staying ahead in competition - all while maintaining creativity & balance at once!Together with Coffey Anderson and Tyler Rich belting out their country hits, and Jaren Johnston bringing a fresh approach to Country Music - get your earbuds at the ready. Plus check out hit producer-songwriter Alina Smith who will be sure to inspire us all with her practical insights. And don’t miss Grammy-nominated songwriter & producer Jenna Andrews as they dive deep into keeping up with the competition.So don’t just listen to this one - apply it directly to your own business! Music geeks rejoice - this is something you don’t wanna miss!Key notes from this episode:When and how the music stars started their love for music (03:00)How to keep up with the competition and challenges in the music industry (09:21)The transition and keeping balance between writing and producing for own album and for others (18:28)How consistency and building fans help with career growth (24:09)The creative process between being an artist and a songwriter (27:44)This episode is packed with energy, wisdom, and passion and we know you will get a ton of value from this.To keep up with Coffey Anderson, follow him on Instagram @coffeyanderson and his website https://coffeyanderson.com/To keep up with Tyler Rich, follow him on Instagram @tylerrich and his website https://www.tylerrich.com/To keep up with Jaren Johnston, follow him on Instagram @thejaren and his website https://www.thecadillacthree.com/To keep up with Alina Smith, follow him on Instagram @thealinasmith and her company @lyremusicgroupTo keep up with Jenna Andrews, follow him on Instagram @thejennaandrews and her YouTube channel @thejennaandrewsLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
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You're listening to The Radcast, a top 25 worldwide business podcast.
If it's radical, we cover it.
Here's your host, Ryan Alford.
Hey guys, what's up? Ryan Alford here, host of The Radcast.
We're going behind the music today, folks.
Backstage with some of the best and brightest in country music, songwriting, pop, all of the gamut.
We got Kofi Anderson, who did the Netflix special a few years ago.
All-around great dude.
Jaron Johnson from the Cadillac 3.
Jenna Andrews, BTS, Butter.
You heard that song?
Yeah, you have.
It's all over pop stations.
So you know what I'm talking about.
You get to learn from them the ins and outs of the music business and all about tactics and social media, things that really cover the gamut for
any business. But we go deep with some great guests. Really enjoyed this episode. So much
knowledge, so much insight, especially for us. You know, you kind of listen. You always wonder
what it's like behind the scenes with the music business these days, with streaming and all the other stuff.
Really insightful.
Really enjoyed this episode.
We've aggregated all the best of some of the biggest and brightest in music.
Hope you enjoy it.
We'll see you next time. Way before the sun, focus on winning I'ma be a number one, I'm in my zone
It's all on me, I'm on
Come on, man!
That is the first song on the Radcast. I love it.
Hey guys, what's up? Welcome to the latest edition of the Radcast.
I'm Ryan Alford, your host.
I'm joined by the raddest, baddest country music singer I know,
Koffee Anderson. What's up, brother?
What up, Ryan? How you doing, bud?
If you've been checking my playlist, if anyone that knows me,
they know I'm a country music guy,
so I'm going to get as many country music stars as I can,
and I got my favorite guy right now, Tyler Rich.
What's up, brother?
What's up? Thanks for having me, man.
Yeah, man.
I'm excited for this.
Radically country today, folks.
Radically southern, I'd even say.
My friend, Jaron Johnston.
What's up, brother?
Hey, man.
Thanks for having me on here, dude.
I'm excited to be joined by Alina Smith,
hit producer, songwriter, podcast host,
and all-around badass.
What's up, Alina?
What's up, Brian? How are you?
I'm good.
I've got a super talented singer, Grammy-nominated songwriter,
producer, vocal producer, so many titles I can't even keep my head on straight.
Jenna Andrews, what's up?
Hi, how are you?
I'm great. I'm awesome.
I'm feeling like dynamite and butter all in one.
Oh my God, I love that.
I'd love for them to know just kind of like your journey. You know, I don't know, you start from wherever it makes sense for, you know, I guess your love of music and everything else.
Literally when I was five, my parents bought me like this little piano and I just taught myself how to play.
And that was kind of a thing where they were like, oh, I guess it's your musical.
Do you want to pursue this?
I think for them, like they were never pressuring it on me.
It was something that I wanted to do.
So, I mean, from a young kid, I just always was in every lesson possible.
Like I would I was just always sort of a hustler trying to get on, you know, in any way I could.
So I and I was from Calgary, Canada, which doesn't have a lot going on.
So a lot of the artists that would come in, I would just, you know, ask the promoter if I could sell tickets to open the show.
And basically one of the promoters introduced me to a producer that I then moved to Vancouver to work with.
And that was when I first got my, you know, first production deal. And then
a couple of years later, funny enough, I put a song on MySpace that then got me a record deal
at Def Jam. And then, you know, the story continues. Yes. I heard MySpace in there.
It's like, I know. I love it. Yes. I feel like I'm dating myself. You know, like the original music social media platform, you know,
before TikTok or Facebook or anything else.
Back in like 2005 when I was like 18.
You were a social media OG.
MySpace.
Yeah, OG.
I had a MySpace.
It was popping off.
Yes.
I definitely had like a bit of a good run with MySpace. You know, it was very easy back
then to kind of get your music in front of a lot of people using that tool. So that's what I was
doing. The only thing I would say is at that time, my music wasn't that good and you have to have
good stuff to like really make this work. I've kind of had, you know, a long journey, a very
long journey. I'm 34 now. I started when I was, you know, a long journey, a very long journey.
I'm 34 now.
I started when I was 17, like full-time.
So pretty much half my life at this point.
And definitely for the first 10 years of that,
I had pretty much like no success at all.
And I definitely, I always feel kind of weird saying that because I know a lot of aspiring people that listen.
That's not like a very fun thing to hear and maybe a bit discouraging.
But I always say like I had a lot of detriments that were kind of holding me back.
Like one is definitely kind of like not even just a language barrier because I learned English fluently to speak English fluently really quickly.
It's more like a cultural barrier, I think, is a lot tougher. I think it's a lot harder to absorb the culture of another country to then be able to regurgitate that culture in an artistic way and serve it to the people.
I think that's a really tough call.
So it took me quite a long time to kind of like really understand what was going on here culturally, business-wise, like in the music
industry, you know, and I would say kind of like the 2010s, earlier 2000s, it was not like as,
I don't know, as honest of a time, as good of a time as it is now. I think things have gotten a
lot better. And so I had all these like really cool influences growing up and dove into guitar
and bands and all that stuff when I was in high school and then my early 20s.
And then all of a sudden, guys like Keith Urban and Tim McGraw and Kenny Chesney and all that stuff.
When I was departing from the band I was in and it was just going to be me and my guitar and I was going to be a singer-songwriter, I was like, what do I really want to do?
And country was just that obvious.
I want to write songs about where I grew up,
what I grew up around, who I grew up with,
and the ex-girlfriends I can't stand,
and all these realistic stories of where I grew up and whatnot.
Your favorite beer and the laundry that you used to mow.
Exactly.
And country sets you up so nice to be as honest, painfully honest as you want to be.
My dad was always a drummer, a grand ol' opera.
He was a drummer for a bunch of older country artists in the 80s and early 90s.
And then he started pitching songs, which means, you know, like finding songs from writers and taking them to john michael montgomery
or whoever and trying to get them recorded and so i saw that at a very early age and remember
seeing how excited dad would get when he got a whole quote unquote a hold which means the artist
or the manager liked it for whoever and i was just like kind of mesmerized by that whole thing, like the equation of sitting down,
writing a song by yourself or with friends.
And then two weeks later,
it's,
you know,
a recording by Garth Brooks or whoever,
you know what I mean?
So I just always thought that was so cool.
So I kind of started touring when I was 18,
playing drums for a bunch of bands.
And then I started writing songs, man,
and got real serious about it about 2005.
And, you know, got my first publishing deal.
And from then on, it's just kind of been a crazy, you know,
country-western ride.
I got a Mel Bay guitar book, $4.95.
And I started practicing G, C, D, and E minor, four chords.
And out of that, I started doing kind of and E minor four chords and out of that
I started doing kind of campfire praise and worship songs singing in church
because that's what I knew and when you're under 21 church is a place you
can sing on Sunday and Wednesday nights and get a whole lot of practice and
everybody's still gonna cheer for you cause you're doing it for a lot so at that point I
realized that I had a gift and I always a capitalist. I'm like, let me figure out how to
get paid from this job. I moved to LA and I started meeting different people. I realized
that the music industry was smoke and mirrors. I realized that there were a lot of people that
were famous and broke. I never wanted to be that. The business of country music. You know, you've been in it for a while.
I mean, 05, like you said, maybe getting your feet really into it with the songwriting.
I mean, you've seen a lot of change, right?
It seems pretty cutthroat from the outside.
It can be pretty brutal.
It wasn't until 2010, late 2010, where I had my first number one.
That's five years.
And there would be a couple songs that got recorded in between there,
but you're not really seeing money from that unless it's on the radio.
So you're living off that publishing the 30 grand a year,
and you're trying to keep that deal every year too.
Look, Nashville's so damn hot know and country music's so hot
like in you know popularity and everything it just seems like you could get caught up in that rat race
and i don't know get swallowed whole maybe trying to like you know do your own thing be your own
artist but also having the realities of that i don't know the business and i don't it's not even
just a competition i would just think there's i don't know there's business. It's not even just a competition. I would just think there's, I don't know,
there's got to be some backstabbing.
I don't know.
I'm not trying to pull drama out of something that's not drama,
but I just would think with all that's going on,
it just would be cutthroat.
Oh, man.
Every time I turn the radio on, I hear something,
whether it's a guitar lick or a lyric that's in one of my songs.
It happens a lot.
You'll hear something.
I'm not going to do the names, but the other day I heard something and it's one of the biggest songs.
You know, it's going to be one of the biggest songs on country radio
this year probably.
And it's a direct ripoff of an old Cadillac 3 song.
Wow.
Because a lot of these guys that are big now, when we started in 2011, they were going to whiskey jams in Nashville.
They were going to writers rounds in Nashville.
They were coming to Cadillac shows.
So you're hearing a lot of that.
And that's also a way to see how you've affected or influenced a market or genre, which is kind of fun.
But at the same time, you're like, OK, all right.
OK, a little two combs. I right. Okay. Okay, Luke Holmes.
I thought that's who you were talking about.
And then, yeah.
Yeah.
There's a lot of that.
There's probably that fine line of flattery and what's the word?
Suing.
Yes.
Lawyering.
It seems like hit artist or whatever, every journey is different, but it's definitely a different path.
It seems like every other one I've heard is like,
move to Nashville with the dream in mind or something like that.
But I know California pretty well, and knowing how some of the rural country,
it's a huge state, and how popular and how it kind of did originate some of, um, some major
artists and things like that and country and things like that. So not, not that shocking, but,
uh, what do you think the, uh, the biggest challenge for you, like, you know, through that
journey, is it just like is it just i don't know
you don't seem to lack confidence but like it just seems like the journey for artists especially is
like when you're trying to get that fan base and trying to kind of get the machine rolling or
something in this growing age of streaming services and constant just content at your
fingertips no matter what it is that you want
immediately that is changing and there are a lot of artists i'm seeing that are absolutely just
crushing independently because of stuff like apple and amazon playlists and spotify playlists
and um there's just a discovery aspect that there never was before. Yeah.
And if you make it on hot country on Spotify and you are unsigned and you're getting, you
know, a million streams a week or something like that from that, that is massive awareness
on your product, right?
Your song.
And so it's, it's interesting to watch change now in my timeline, my situation, that was not even an option in my mind or even in reality.
I was very set on my, I need to get this record deal, and then we're going to take...
So country radio is still the biggest radio format of any genre, whereas people that listen to other genres don't necessarily listen to the radio as much anymore as country consumers do.
Country radio is everything to the country audience still.
So in order to get on country radio, actual charting country radio stations, you have to have a record deal.
And so if you don't have a record deal, you don't have a promo team that's pushing your stuff to country radio.
And so it's it's just become like.
Other genres, man, you can other genres man you can do it
is the you can do it without a label for a long time uh country i would still my number one form
of advice is go get yourself a record deal but get the right one even if it's an independent one even
if it's small you need a radio promo team because country radio is the spark to every career still currently and i ended
up meeting paul wall a rapper named mike johns and they were at a urban network convention and i
asked their manager how he monetized how he made his money and i bugged him so bad that he really
took 10 minutes and i literally wrote down all these notes and it gave me this blueprint on how
to be successful in the music industry at that time. It did change from CDs to downloads, downloads to
streaming, but some things never change when it comes to business, no matter what business you're
in. Number one is scaling. Number one is excellence. And number one is getting leads. If you do all
those number ones, you end up pretty successful. And also you want to work hard and take care of
the people that believe in you I think that every customer that calls everyone that wants me to do
a live show someone that buys my music they believe in me and I want to give them the best product
possible I actually lived in Nashville for quite a while for about four years and had an interesting
experience there in country music so I definitely am a fan of country music.
I did leave the town and move to LA
because I think at least at that time,
and I don't know how it is now
because I've been kind of out of that game
for like five years now.
But at that time,
it wasn't a very friendly environment to females,
like female writers and female producers.
There weren't a lot of female country artists
that we could even write for, right? And I think it's definitely a little bit of a stretch for, you know, somebody
like me to write for Luke Bryan, for example, to like write about trucks and like beer and girls
like I can, but there's probably male songwriters that can like nail a lot better than somebody like
me. You know what I mean? So it definitely, at definitely at that time again I can't speak for
how it is now but at that time it just felt like it wasn't a very like friendly environment to women
and there weren't a lot of opportunities so when I moved to LA is when I kind of started having a
lot of my success but I still definitely am a big fan of country music I even you know released some
music as a country artist back in the day, you know,
kind of played around with that. But I think it was one of those things that as an artist that
really wasn't very authentic to me. I like a lot of things about country music, like harmonies.
I love live instruments like guitars. I love a lot of kind of like bendiness and vocals, too. I still
have retained some of that in my style now, but I, you know,
I think it was one of those things where I felt like I was really trying to stuff myself in a box,
like trying to fit this thing everybody was doing at that time and make my voice fit it and make my
style fit it and what I look like fit it. And, you know, it kind of wasn't working. And I learned a
really important lesson than basically be yourself
when i went to sing for record labels they were like yeah you got a permanent tan and do country
music i don't get it and then you know i sang with the r b labels and they were like yeah you got a
hat on we don't get that one either so i created my own label from the house and we had a beautiful
roll-up door when you hit the button it's called a garage was our office
and um out of that we i started doing videos every week on youtube that got up to over 200,000
subscribers and then facebook went crazy and we're at 700,000 on there but the difference is most
people think of numbers i don't have 200,000 followers. I got 200,000 customers. People that follow me
have bought from me. Most people go, well, how many followers you got? I don't care because you
can buy followers. You can't buy revenue. Money shows up or it don't. Out of that, I got on
Facebook one day and made a video playing a joke on my wife when I said, honey, what does Y-E-S
spell? She said, yes. I said, what does E-Y-E-S spell? She said, yes. I said, what is E-Y-E-S spell?
She said, E-S.
It spells eyes, public schoolers.
And in the middle of that video, I said, Bravo, E-U-S-A.
We need our own show.
Call me.
Alex Baskin, the genius that created Orange County Housewives, Housewives of Atlanta,
called.
We created a country ever after.
Mark Burnett's wife.
Mark Burnett created Chart Tank to make the voice survive.
Only deal with people that win.
Have you noticed all the names I'm dropping?
They're all winners.
All winners.
Mark Burnett married Roma Downey.
She was the star and one of the producers
of Touched by an Angel.
She's also done countless movies.
She was Jackie Onassis in The Kennedy Story.
Phenomenal.
She believed in our show.
Netflix put it out. Here we are. Dropped a couple of albums. Number two on the charts.
Number 16 in the world. Mr. Red, White, and Blue went viral on TikTok five months ago. We have over
2 billion flips on TikTok of just that sound and over 101 million streams independent. All that
money comes in my house and my children.
You can do it if you apply yourself.
So talk about the transition.
I mean, I know it's – are you still producing your own music?
I mean, you're still doing – you're writing, you're doing all those things.
But obviously you found a niche with vocal production and writing.
What's that transition
or balance of those things of being your own artist versus writing for others what's that been
like well for me like when i you know i was signed to def jam for like seven years and when i left
the label i think for me i was definitely signed right on the cusp of when all the streaming stuff really
you know started in terms of like Spotify and mostly Spotify in terms of like that you know
kind of like you said changing what the industry is now I mean it's so much different than even
when it first started obviously but anyway I think for me you know it was weird being signed
for seven years and only putting it I put out one song in an EP and one mixtape in like seven years, which is people put out in a month now, you know.
So I think coming off the label, I was just so hungry to just put out music and have all the songs on my hard drive release.
So I think, you know, writing with other artists was sort of something that I never thought about, but,
but amazing for me. Cause I was like, Oh my God, these songs get to come out in the world. I love
this. Um, and then I just, you know, it was one of those things that you don't plan for that became
your life. And I was like, Oh, I'm just going to roll with the punches, you know, that thing.
Yep. But there weren't as many kind of these self-sufficient opportunities and there are now.
So I think we're going to see a
lot of artists that are, you know, maybe a little bit older than we're used to seeing because we're
used to seeing basically kids like teenagers, early twenties, people that just got signed to
a label really young have been building since they're like 11, you know, and they got this
opportunity. But I think we're going to see a lot more people in their late twenties and their
thirties and the forties that have been building their own brand and building their own platform and fan base doing really well on this independent level.
And I will say there are a lot of opportunities, especially if you are somebody that can write and produce their own stuff as well, because, you know, you end up keeping 100 percent your master which is you know you're recording
not to get into like all of these kinds of technical things but yeah you get to keep a
lot of your money where a record label would pretty much take all of it or most of it or they
would make you recoup all your promotional costs as well so i think it's definitely like a very
tough thing and i wouldn't encourage people to like jump into any sort of
deals if they're new and they don't have like professional help. I think like building on your
own learning in like a more paced way is a much better thing in the beginning, you know, and as
you get more experienced, you'll be a lot more, you'll be just in a better place to be able to
call these decisions because it is it's definitely
one of the most confusing businesses i think because i have people that do you know friends
that do other things and i hear about how much more straightforward their careers are and i'm
always like wow okay not not here yeah so but i am excited about all of these opportunities
that are in front of us now.
I mean, a lot of these guys and girls coming out now that let's say they have a number one hit, can't sell 500 tickets in their hometown.
You know what I mean?
And that's, that's not, that's not doing anything for anybody. that ours is more content less less directing one thing at one thing like a single to radio
yeah which let's be honest everything we'd kind of do is you know it's left man and it's we're
doing it on purpose um there's that mentality i think that if we build it so big, at one point, radio won't be able to not play it
because the fans want it.
The country fans want it.
Our idea for marketing is as many irons on the fire.
Putting out more records and songs and videos and all that stuff
and touring as much as you can, it's more irons on the fire.
Every one of them is going to do something for you.
So I believe in that one for our particular situation. can it's more irons in the fire every one of them is going to do something for you so um i believe
in that one for our particular situation you know like for some of these kids out doing it now it
wouldn't that wouldn't work you know what i mean because they don't sound any different from thomas
or whoever to make a dent without that radio single but um, you know, that thing about 500 tickets in your hometown,
if you can't do that, somebody in your team is doing it wrong.
It's crazy how stuff can pick up fuel,
especially with just where social media is going.
Things get picked up you don't ever know,
and damn, viral later, right?
Dude, you think about all these songs now.
Look at the, what's that?
With the Mexican guy that was drinking the
cranberry juice
on the skateboard. Do you know how much
money he made? Lindsay and
them? Bro, you
never know. You only
got to be right once.
If you don't give yourself the
opportunity to win, you're messing up we've
never lived in a world like this ryan ever oh you ain't got to tell me brother i tell people that
every day like that's what we do for a living we we uh we give people opportunities here
it's like you know what what planet are you on i had had somebody tell me, man, you're oppressed and you don't even know it.
You're lying.
You're lying.
I live in a capitalistic country.
What do you think the biggest challenge for you
through that journey?
Is it just like,
I don't know,
you don't seem to lack confidence,
but it seems like the journey for artists especially
is when you're
trying to get that fan base and trying to kind of get the machine rolling or something the biggest
struggle always is what you said about confidence is important because that's the number one thing
you have to get no matter what because if you don't believe in your brand or believe in yourself
and what you're selling because i mean i'm an artist i'm a musician but i mean it's business
more than anything in the world you know and uh you have to believe in it and what you're selling and it's so crazy important because when you're trying to
tell somebody to listen to your music and they sense any sort of hesitation or like any sort of
like they get like i mean if somebody tells me hey man will you check out my music and i have
like even a five percent inkling of like this weird vibe from this person like but want to yeah so that is super important obviously
but as far as going back to that gorilla marketing thing man it was it was so important in those
early days of getting those that core early on because you want somebody you want people that
are passionate about your um your progress and your journey what i I'm saying is, is you can't put out enough content for consumers.
The new music industry is quality,
consistent content.
If you can drop a good song every week,
mix master and build a fan base.
What happens with the algorithm of Spotify?
Can we,
can we get real?
Oh yeah.
Get real.
Get real.
The algorithm of Spotify is this.
If I drop a song and you follow me,
you listen to more than five seconds of that
song. The next week I drop one, you get a ping that says, Kofi dropped a new song. Why? Because
they want to fight against Sirius XM, the highway. They want to beat all those radio stations that
are digital to say, we want you to stay here and give us your money. So we're going to give you,
we're going to make success stories of the artists. I don't have to have a whole album anymore.
When I get done with a song, get a cover, put it up.
Guess what?
You're going to get a ping that says,
Kafei dropped a new song.
Then you're able to go from 6,000 followers
to 6,009 weeks.
You go from 60,000 to 500,000 in four months.
That's real money.
Every one million streams you get is $7,000.
You know, if you stream anything less than that,
like that's really not covering the expenses of your team, right?
So that's why new producers, I mean, new artists
have to kind of either work themselves into situations
where they're working with somebody new
who's also developing as a producer and writer,
or you just have to kind of gather a budget.
The energy of each track had to do with the story it told from beginning to end.
But unfortunately, fans just don't listen to music that way anymore.
Super fans will.
I mean, like the real diehards always will.
So that is why I believe the album obviously will never die,
because super fans like the filler
songs they like the deep cuts too like the sad bastard ones in the middle you know like all that
they love all that stuff but and it's a singles chasing game because at the same time you've got
other fans everybody just content is so readily available and if some artists are putting
out a new song every month and then i'm only putting a new song every four months fans are
listening to the other artists and they're forgetting about me and so they want music as
fast as they want instagram posts and it's just this weird world we live in now that we're all
getting used to so jenna talk to me about the songwriting process
and the marriage between artist and songwriting.
I imagine certain artists come to you for songwriting help,
but are you constantly toying with ideas
and then maybe you or your team shopping songs to different artists?
What's that process like?
No, it's definitely like that.
However, I think in today's world, you know, like it's so much about the visual aspect
and the narrative of what an artist is trying to say in their story.
So a lot of times, you know, it's becoming more songs that, you know, you're writing
with the artists or developing with the artists in terms of, know creating their story along with just like the song you know obviously that does exist to be
able to pitch a song um you know for example butter you know was that but i mean i'd already
worked on dynamite and sort of really gotten to know the guys and really understand their voices
and stuff so in writing butter i you know that was something that was super conscious when writing all the lyrics and,
you know, certain melodies and just like the way that they would phrase things like that was
something that I feel like was in my, you know, all of our heads. Yeah, for me, I'm really excited
just to be able to put things like that out there because as a producer writer, you know, I'm always catering to others and what they want to say, which is great, which is what I think
every producer writer should do. You shouldn't like impose your kind of artistry on other people,
but it is good for me to have this outlet for myself, for sure.
I think I would classify my style as just left of centers, as far left as I can get without,
just left of centers as far left as I can get without, you know,
it just,
I like it still to be accessible because I grew up in a time where, you know,
Garth Brooks was the biggest thing in the world and it's commercial music,
but it was country, you know, Hank Williams, Jr.
Stuff like that.
That was like Hank's on the side of like left as hell, but man,
when he wants to deliver a strike he delivers a strike so
i think that's the fun part about the way that i try to write and and like i said it's also like
who you surround yourself with the people that you're writing with and the people that work your
songs that are working for your publishers and stuff but um yeah i just try to go into every
room with something a little different and try to do things the way that aren't expected.
Yeah, I like that.
And it's much the creative process.
I own an ad agency, and it's kind of the same thing
when we're developing ads.
It's like, how far can I push it?
You don't want to alienate mainstream,
but if it's different, it sells.
And it's kind of the same thing with music.
I don't know.
It's like a disease, a positivity disease.
You're just catching on, you know?
The only prescription is more coffee.
Come on, the more you get, the later that night you're going to stay.
I want you to feel excited, energized.
And again, anybody out there, you want to start your business,
you want to take yourself to the next level, you can do it.
You can do it. You can do it.
Follow winners.
Don't listen to anybody.
I had a guy tell me, hey, man, I'll tell you how to make a million.
He was asking me for money at a stop sign.
Get around winners.
Yep.
Get around winners.
You are the circle you keep.
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