Right About Now with Ryan Alford - Courtney Bagby Reveals Secrets On Influencer Marketing and Reality TV Stars!

Starting point is 00:00:00 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast. I'm Ryan Alford, your host. And we want to say thank you for making us number one in business marketing on Apple and climbing the ranks elsewhere.

Starting point is 00:00:29 I saw we were like top 100 in the world at any genre. Courtney, can you believe that? Any genre? That is amazing. That's so amazing. I'm so happy to be here. I know. Courtney Bagby. Loop pillin'. Loop pillin'. Yeah, you said it right. You said it right, Ryan. Don't doubt yourself. Courtney Bagby, loop pillin', loop pillin'. Yeah, you said it right. You said it right, Ryan. Don't doubt yourself.

Starting point is 00:00:49 I'm just getting reinforcement of your name. That's good for you, but I'm just like having to really get my syllables in the right order there. Oh, I know you just got married, right? So carrying the names. A lot of people know you. CEO and founder of Little Red Management. I like that. I'm thinking like Little Red Book.

Starting point is 00:01:09 Is there something like that? My Little Red Book or something? I feel like you're thinking about the Black Book, the Little Black Book or something, right? I want it to be red, though. I want it to be red. It's more fun, for sure. What's Little Red Management? It's more fun for sure.

Starting point is 00:01:23 What's Little Red Management? Yeah. So Little Red Management is a management company where mostly I want to say reality stars, maybe some of your favorites and influencers in general work with me and I'm their talent manager. I am their talent manager and handle all of their brand partnerships. So I'm constantly working with brands and talent to figure out the right sort of brand partnerships that might make sense for them. There you go. I know we're going to dive into all that. I love it. I think people

Starting point is 00:01:55 understand that in today's world, like five years ago, we'd have to spend two hours explaining that. But I think in today's world, everybody that everyone can be an influencer right I was gonna say and I don't think you can go on Instagram or TikTok these days and not see a sponsored ad in the first three minutes of scrolling so yes so you started your career though at Oracle that's heavy b2b right where at least I think that I know they have a consumer arm smaller, but my mind goes B2B and then we're talking influencers and celebrities and cool shit. I'm like, okay. I'm like, all right, maybe you just wear both sides of the fence where you like this cool, like deep down, you're like scientific, but you're just cool. So it was funny because really all of my internships in college

Starting point is 00:02:43 were around like marketing and social media. And then when I saw this opportunity at Oracle, it was like internal communications. So I still did, I did like their internal newsletters and I did, it was so random, like their new college graduate program. I hosted events and like planned events there. So it was like very much still like a marketing cultural type role, but like for internal employees versus like a direct to consumer brand, which was like super random. But I like had applied to so many positions in LA, in the Bay Area. And it just made sense for me when I got this opportunity, especially going out of college. I was like, I guess I'll have to take a back burner on this

Starting point is 00:03:30 influencer game and take a job that like really actually paid well. And I could move home, save a little bit of money. And, but I knew that like my long-term goal was to move to LA at some point. It was just when was the question. I think it's good though, because certainly the internet and today's world has opened up the opportunity for anyone to become an entrepreneur at any stage. And I would never, hell, I coach people all the time about doing those things,

Starting point is 00:04:00 but so I'd never get in the way of it. But I do think going to work, especially for a big corporation, it teaches you a lot. You learn a lot about the way the world works and how brands and the companies like that size, the way they think about things, the way they're organized, the way the information flows and the dollars and cents of certain things that I don't think it's a bad thing for people. I think it's usually more beneficial than not to experience that. And I would say I a hundred percent agree. I think that most people think it has like nothing to do with what I do today, but it has everything to do with just the

Starting point is 00:04:35 fact of, I was all about writing, writing emails all day and business communications and learning that. And I was like internal, um, internal customer service for like our whole organization. Like I did so much for the senior VP of, again, that went to the CEO, reported to the CEO of Oracle. I had to do so many different things for Oracle that taught me just day to day, how to speak today. Like you're just like how to have a conversation on email and how to make newsletters. And there's just so much how to be good customer service to brands that I work with and talent now. So it's just, it's so insane that no one even asks me about Oracle now.

Starting point is 00:05:19 So I'm like flattered that you asked me about it. No, it's not me. And I think you nailed it. And I run an ad. The Radcast has become a job in itself and one of my favorites. But I do run an ad agency and we work equally like B2B and B2C.

Starting point is 00:05:36 And our whole moniker is it's B2H. It's business human. We like to distinguish these things, but there's still humanity on both sides of it. And whether it's influencer marketing or newsletter marketing or email marketing, there's learnings to be had for how you communicate and how you're effective. And the emotional connection that has to be driven with communication and through processing information and doing these things. with communication and through processing information and doing these things. And so I think I see the direct correlation and I think it's probably helped you have some of the success. What's, what's the, just the juicy stuff here, Courtney, you know, everybody, oh,

Starting point is 00:06:14 working with influencers, give us a good story or let's give us something juicy or just somebody you're working with that's been fun. I like when I think of juicy juicy i think of like annoying things that happen not necessarily like who's what who's the most dramatic person not necessarily that unless you want to go there literally no and i won't name names but it's just so funny because i think a lot of the campaigns that i do i'll do campaigns with nike and someone from The Bachelor just to give a little heads up into those sort of brands that I work with, or I'm doing something with American Express right now and things like that. And it is very rewarding seeing all of the campaigns come to life and helping navigate those and make them happen, right? Pitching to American Express and then

Starting point is 00:07:01 actually happening is so rewarding. But it's so funny because when I think of like, when you're like, tell me the tea, I just think about how much like this whole morning, even when I was like, oh, we can reschedule if you want. It's, I'm literally like babysitting some of my talent all the time being like, hey, I need this by Sunday at 8pm. Like that is the latest you can send it to me. Absolutely. I would say half of the time. I cannot get things on time. And it's really frustrating.

Starting point is 00:07:34 But yeah, I would say that's the crazy, just my sort of day to day is just like figuring out how to make these campaigns come to life, negotiating all day. And I don't know, I also get some fun behind the scenes of who's dating in this reality TV world, or maybe get the pregnancy news, being the first one to do that and working with like people and us weekly and stuff to announce those fun life moments. But yeah, those are like the day-to-day like fun stuff and then like the not so fun stuff. Like to go back to what I said, most people know what it is.

Starting point is 00:08:13 I want to be like hyper specific for like our audience to try to understand. Because I do think for the average person that's not an influencer that knows of these things, obviously they know the terms they see them and they know even my wife and I joke it's like she'll all come home and there's 17 boxes on the front porch and I go you got influenced like we we literally use that term on one each other when we see something we're like that's not something you would have just

Starting point is 00:08:42 bought on your own but anyway but my husband the other day goes babe what is this and I was like I told you I was buying things on TikTok the other day like yeah because he knows I would never come up with this like weird ring dish like on Amazon yeah my wife's usually combining like cleaners or doing something like that looks like a science experiment. I'm like, where the hell did you get this from? Like, who showed you this? What is this? But so from, but in a nutshell, influencers come to you or you go to them and you are negotiating brand deals. You're managing every part from okay here's the sponsors that would make sense for you the companies that might and then pitching both the brands on those opportunities and just trying to get the look out for the best entrance of your your client who

Starting point is 00:09:39 you're representing yeah i think there's two ways so there's a lot of agencies that come to me, I would say, like mostly influencer booking agencies you have anyone who has a Hyundai that lives in Los Angeles or New York on TikTok? And I can specify those, maybe even just one person that has a Hyundai, right? Do I really know if all my clients have a Hyundai or whoever has one, right? And I'll pitch that one person. And then there's come back to me if they're interested in them, ask for pricing. We go from there. And then the other side of things is, okay, I see my client and this is like a really fun example where I'll see my client posts like these glasses and she's asking her following, which one should I get from this company? From Zenni, let's just say, because that's like, that was the company name. And she posts on her story and it was totally organic. I literally sent the screenshot to the brand and was like,

Starting point is 00:10:49 hey, like my client would love to work with you. She just posted this like organically with her followers helping. And the next thing we know, we have a campaign for her to post in like the next month doing like a reel and whatever the deliverables are and we're talking money and all that happens. On the other side of things, there's so much rejection, right? I'll reach out, people ghost me, maybe not respond to me. I'm not interested in my talent, right? You just have to get, you have to also have to find the right person. So I think that there's like a lot of that as well, but it's never, I think that people just assume it's so easy. And it's even when I bring my clients an opportunity, Ryan, like I'm like the amount of time that I've already spent getting

Starting point is 00:11:31 you this offer is a lot of time. Like by the time I'm like going back and forth, trying to find these people following up, it's a lot of work. It's not just, oh, here's the offer. And it just popped in my inbox. No. Oh yeah. I know. Cause we do this at our agency. We're not, it's not just, oh, here's the offer. And it just popped in my inbox. No. Oh, yeah. I know. We do this at our agency. It's not our one and only specialty, but we do it enough. And my producer, Cameron, does it even for our own show. I know she's sitting here like nodding.

Starting point is 00:11:59 Like, it doesn't all just happen. And you showed the truth of finding the right person. Good grief. Who is the right person? I'm getting my notes out, Courtney. That's the thing. Yeah. And it's hard.

Starting point is 00:12:10 You don't know. Like, I always love those brands that are super transparent with me about, like, why they're not booking that talent or why they're not interested. Maybe the numbers are too low, whatever. Not on brand. There's so many things that can be helpful, but it is so frustrating when, especially when you've seen so many ads for like children's place all over the internet and you can't find the damn person that does like that books talent for children's place. And you're like, I know you're somewhere, like, I know you would probably like one of my clients, but yeah, that's the like day to day-day of okay what do we do every day and

Starting point is 00:12:46 pitching right is there can you name any names of influencers you work with are there any name dropping that can be had like who are we talking about do you watch any reality shows are you kidding me of course i do do you watch tell me the bachelor and The Bachelorette. Like, I'll admit the last two years has been a little, we have been very busy. But I can tell you, I watched, my wife and I watched at least eight or nine seasons, whatever they might have been. It used to be our, I say guilty pleasure. I don't really give a shit. I don't care what people think. But like, I say guilty pleasure because more of just the time that we spend doing it, carving it out.

Starting point is 00:13:25 But we used to watch that. Look, I grew up watching the real world. I'll date myself. Like, okay. That was the original. Do you know Corey Wharton? Yeah, I know the name. Okay.

Starting point is 00:13:34 So I work with Corey Wharton and his girlfriend. They're on Teen Mom now and he's still like on the challenge all the time. I work with Claire Crawley and Becca Kufrin from Bachelor and some other people from Bachelor in Paradise and worked with them for four years. I don't know if you ever watched like Big Brother, Amazing Race, but I work with Nicole Franzel and her husband Vic, and they were both on Amazing Race and Big Brother together. I work with some people from Love is Blind and yeah, I'm constantly, I'm constantly working with new talent as well. It just depends, but I've been in this industry four and a half years now.

Starting point is 00:14:11 And a lot of them I've worked with since day one, since I started my company and doing outreach, not like actually a lot of the ones that I just named, but in general, most of them that I've worked with since day one. And's been great did you know Morgan Ouellette yep she was dating Johnny Bananas oh wow really I feel like you would know him because real yes yeah I know them how do you know Morgan then I don't know him personally I just know the names I've heard these names okay so you know the name yeah um but she was like one of the first people that I like slid into her dms like when i was working at oracle back in the day and i'd be like hey can i help make your website can i help do

Starting point is 00:14:52 anything for you volunteer my time and it's got me a lot it made me it helped me make a lot of relationships with people that like i have today what's the most like popular reality tv show today like it's truly reality tv what's bachelor's probably still going to be up there but is there what's like i feel like the biggest one recently has been like vanderpump rules that's just been like talked about i would say like the last year i would say a lot of the housewives are really big. Kardashians, of course. I do think that Survivor and Big Brother, they have a big viewership. But then you have all these new Netflix shows, Love is Blind, Too Hot to Handle, that all get a huge substantial following now. The Circle.

Starting point is 00:15:40 If you're talking about followers wise, I feel like all these Netflix shows trump everyone else. Wow, that's interesting. Although I will say that like all the Teen Mom people have like over a million followers too. So it's definitely those MTV people have been watching probably since the real world days and they're huge. I think Challenge has a huge following. When I go travel and I talk about reality shows and the people I manage, everyone really does watch MTV shows. I feel like that's more maybe worldly wide known, which is crazy. Netflix, for sure. Yeah, the power of Netflix.

Starting point is 00:16:21 You brought that up. On different topics, that has come up. But just how big it's in scale it is. We were talking to someone who, an actor or his agent or someone, this wasn't even on the show. This was just like a conversation they were talking about. Like their show got thrown up on Netflix. And it's been like a revival of sorts because of just the scale

Starting point is 00:16:44 and the volume of people watching. That's the thing. I forget what it was. I think it wasn't the challenge. There was some like MTV show or something and people go back and watch all the old seasons too on Netflix. So it's just hit or miss. But it's crazy because there are some Netflix shows too

Starting point is 00:17:02 that are just like totally not getting the viewership that that they think, too. So it just all depends on how much marketing dollars I feel like are behind these two. Exactly. What's our fascination with all reality TV? I know what it was 20 years ago, but now it's produced more a little bit. Is it still the same thing? Is it still or is this like the modern soap opera or is everybody just there for the potential train wreck probably the potential train wreck and getting entertained week by week and being like oh my god my life is so much better than that right no um or just like the fun competitions and it's lighthearted and you don't have to really think behind the TV show.

Starting point is 00:17:47 Like I know a lot of shows that like my husband will put on or just like any sort of other shows other than reality. Sometimes I'm like, oh, this is like making my brain work too hard for this. And I just worked all day. So I think that sometimes it's just it's just like fun, fun shows to watch lighthearted. I think that sometimes it's just it's just like fun, fun shows to watch lighthearted. And you're not going to sit there and cry about it or have to figure out like who murdered someone. So I think that that's why it's so big. But I do agree with the fact that I don't know about you, but it's just like how like every season of Bachelor is repetitive. It's the formula formula. And I think that we all think we all want something different.

Starting point is 00:18:24 But the formula, the winning formula. Did you watch golden bachelor or are you watching it i'll be honest oh here's the thing it's got i've gotten busier i don't want i haven't had as much time and that was probably like the first thing to go for sure but chris harrison left i and i like just jesse's a friend jesse's on the board back here. Jesse Palmer. Like, Jesse and I text occasionally. But it was not an issue with him. But it's almost when Chris has left, a little bit of the heart of the show left for me or something.

Starting point is 00:18:57 I don't know. That was just a bit of. I know. My husband will say the same thing, which is, like, so funny. Because to me, I'm like, no, but it's all about the contestants. Who cares who hosts it? That's how I feel. But I think that world that I think in general, it was starting to go downhill in the sense of just honestly, even Ryan, people went on Bachelor to get a following and stuff.

Starting point is 00:19:19 And it's really hard to now these days. You you will probably not walk away with more than like 200K following if you're lucky. As a contestant. The people that used to win used to have 1 million, 2 million. It's insane. It really is. How do you, like when working. It just goes to show you.

Starting point is 00:19:40 It does show you. It does show you, you know, maybe what, which ones have people that are on social or that have the pull or the influence to drive more usage up. It does make me wonder, like when you're talking with brands for these influencers, how everything's always about sales. I get that. And you get that, but like it being a marketer and under an agency and we do some e-com, we're very good at it. We don't mind being responsible to outcomes, but not every outcome in marketing is a sale. And so I'm sure you deal with this, like the campaign, it's success or failure is if it's sold more than they paid you. And it's I get why a brand would think that.

Starting point is 00:20:27 But that's got to be a tough one to manage, I would think, from your end. Yeah, so it's weird. So I feel like for the most part, Ryan, like I would assume more of the agencies that actually book my talent are probably dealing more with that. book my talent are probably dealing more with that. But I do get it for sure on the weekly basis where someone will ask me like, hey, can your client post another follow-up? Can they post another story with their link and code again? And blah, blah, blah. And it's really hard because I have to set those boundaries and protect my client. That's not what they were paid for. Like I cannot promise. And they almost, I would say most brands and agencies know, like when they come to me, I can't guarantee them sales. I'm not

Starting point is 00:21:10 going to ever say that. Like someone will say, oh, can you send us people that will get three times investment back to us? And I'm like, honestly, I can't promise that. I don't feel comfortable doing that. Absolutely not. You can't come to me and say that. But what I can say is, oh, here are the people that are rebooked. Or if people ask me, like, like, how can giving them the content to use on their end too, because I feel like, like, obviously at the end of the day, they're paying our clients or they're paying talent for content. And so I do think that they have to use that. Yeah. And some of their advertising in order to be, make it worth it. Yeah. Cause think about this, I'll use the analogy. And I want to go down this road because we have we have people listening to our show that might be influencers. We have brand CEOs and marketing people. So I want to bring this up for that very reason. if you hired Tom Cruise to promote your brand, but you didn't put it on a TV commercial,

Starting point is 00:22:30 you just had him show up at trade shows and maybe some outdoor boards, would that be an effective use of Tom Cruise? So that's like the equivalent of getting a reality TV star with 1 million. Yeah, they've got followers, but the algorithm even for them is going to be 1%, 2% showing for non-paid. So you don't get the reach and frequency unless you put ad buy slash commercial buy behind it.

Starting point is 00:22:54 Yeah. Yeah, and I think that a lot of it, too, it is hard because I think that even talent sometimes don't understand all this stuff, too. And I'm like, these days, like they have to put like, there used to be a world and there still is. Don't get me wrong. I definitely have to charge more money if they're going to use their face all over their website for a year. Like that's still going to happen. But I also think that we're getting into a world where you have to do that in order to be, in order to use that talent. So I do wonder at some point, like, are sort of that pricing going to be included because everyone needs ad access now or to be

Starting point is 00:23:32 able to use that content. And I'm seeing it more and more like in perpetuity where they get to use the content forever. And I was like, so against that. But I think now it's sometimes you're just trying to get your clients jobs, too. Yeah, that the fine balance the balance on both ends but and there's so many micro creators too now and people that are content creators and not reality stars too i think there used to be world where it was like the only people that had a following were like reality stars and and tv personas and stuff and now there's so much competition that it's, you have to outweigh that too when you do pricing and everything that's included. Hey, I'm getting brand deals, baby.

Starting point is 00:24:11 I'm just little Orion Alford. But you can't, that's the crazy thing. Not crazy thing. I know, me too. And I have no fault. But it's at the end of the day, it's content. And it doesn't, it truly doesn't matter. It just depends how you're selling yourself and what they're looking for.

Starting point is 00:24:28 And I get on my, I'm going to get on. What kind of content you do? Mine's all marketing and personal branding, promote, like telling how people do. Cause like, that's what I did. Like when I, I worked in the ad agency business for 16 years on some of the largest campaigns in the world, TV commercials, even people that don't watch TV would remember. But no one knew who I was when I left the agency. Because I didn't, in 2015, I was a ghost town online.

Starting point is 00:24:55 And I'm like, but I recognized it. And so I've spent six years on the Radcast, my personal brand and the agency, and all the high tide rate has risen all ships. I got close to 200,000 followers on Instagram and we're the number one show and we've got an eight figure agency. So it all works together. And then I've got brand deals on top of that, but like you've got, and so we, I do a lot of counsel coaching and content around the ways to do that and i think i do it a little bit different because i don't i try not i try to stay out of the generic waters and get hyper specific

Starting point is 00:25:32 around growing your personal brand and what to do and really the why and the how and the levers shared interests like the way with which to light the match and amplify certain things. And so do that. And then we're building the Radcast into a media network. So we're going to have shows that are falling underneath our show. And again, back to the high tide raising all ships, even if they're totally different genres and topics and things like that. So like we work with, you mentioned Amazing Race, Caroline Hobby.

Starting point is 00:26:07 We work with her show, Be Real. She was on, it's been a while. She was a long time ago. She's on two years, I think. Her husband's lead singer. They live in Nashville of a thousand horses was really a big country band. But yeah. And so do a lot around those things.

Starting point is 00:26:21 And then, but that's what, but it makes, and I think if you're listening like it pay i actually it's it'll be registered soon i have filed it a couple years ago and just been lazy with getting it through the thing but it pays to be known that i've trademarked that line it's simple but it's true it pays to be known yeah or just to be like badass in the niche that you actually focus in too and like be well known because there's always there's so many yeah there's always more to it than just the known but typically you're not known if you're not worthy of being you have to be a hard worker okay yeah you can't honestly even ryan like i talked all the time i'm like these people

Starting point is 00:27:06 that get off reality tv and stuff you can't just expect to get paid truly like in this instance like paid v-net like you just you can't like at these this point there's so much competition like you have to be consistent with your content you have to start like working hard and like becoming someone online that's different than what people saw on tv exactly so you have to like transfer that persona and like do that stuff so talking with courtney bagby lou pillen talking about all things really just all they were having a marketing and uh psychology discussion a little bit. But talking branding and influencers and, of course, reality. Do you work? Do you work with non-reality TV people?

Starting point is 00:27:52 I do. Yeah. I have some foodies, some YouTubers, singers, variety actors. Yeah. Do you think anyone with a following Has every article I read, I think most of the big brands, they know that this is the path. The TV viewership is down, like all these things like that influence or marketing is in the playbook. But are you surprised or not surprised? Like maybe the number of brands that you talk with, like how proficient they are or aren't in this or they've gotten or has it gotten pretty good? Like they're aware they're on point. Yeah, I feel like the people that I talk to these days, I would say like at least 90% plus is like very well versed in what how it all works. And people will ask me like, Oh, how does it work? I have a thousand dollars. How many influencers can I get? And I'm like, good luck. I don't know where you start in that capacity, but I would say for sure. There's so many talent agents,

Starting point is 00:28:57 like there's so many talent agencies. Now there's so many booking agencies. There's so many people that are doing what we're doing now. And I think, I think I got into it right when it all started and it was really becoming a thing a little bit late, but still in it. But it is crazy because I feel like I went to a panel recently and they were like, a like influencer marketing is always part of the media plan now. And it wasn't a couple of years ago. It wasn't, but now it's every single brand. If you don't have influencer marketing or any influencer strategy in there, whether it's gifting or whatever it is, you're not going to like, how are you going to make it kind of thing? That was really interesting.

Starting point is 00:29:38 That is interesting. And it's, it is its own line item. I could see it on the pie graph, print TV, like back in the day i'm amazed myself again like it was they there were so few things to worry about okay what's our tv campaign what's our print what's our radio what's our out of home yeah but now it's okay instagram tiktok what do we have on uh facebook snapchat about YouTube? Like that's just, that's maybe a third of it. Gifting events. It's just so much. And you wonder, it's so chaotic. I feel like just because it's even for me, Ryan, this is a good example. And I feel like even listeners, people will ask me like, oh, can you get podcast sponsorships like for your clients? and typically it's such a different team that does

Starting point is 00:30:25 podcast sponsorships versus social media partnerships so it's just so crazy because it's every little thing that you can think of youtube tiktok whatever like it's all a different person it's all like a whole team in this in these ages but it's like how do you find that person yeah because i'm about to say we're gonna have to put our heads we have to offline put our heads together because what we deal with in that same thing is okay i have a personal brand and i have the podcast then the combination of those things it's huge but there there is disconnect usually with trying to get that because they don't think about it like we package it because i'm an agency and i think about these things like the value what where they could get the most bang for the buck.

Starting point is 00:31:05 I'm like, you want me talking about the product. You want me talking about it on the show. And you want it on my social media. Like the power of all of that is way more than just one of them. And they get that, but it's usually getting to the person that can connect those dots. And I think it is such, it almost isn't a package. I would say for most of the brands it is so separate and even when I say oh my client did so well for you like for this brand do you want to book our on the podcast it's almost I don't even they don't even know who it is like books the

Starting point is 00:31:38 the agency whether the books the podcast sponsorship whether it's like an agency or whatever it is right and then same with vice versa if I'm doing a podcast sponsorship, whether it's like an agency or whatever it is. Right. And then same with the vice versa. If I'm doing a podcast sponsorship, it's who's booking the social media posts. And so it is so crazy because it is just totally a different line item of the media plan. What's the personalities of influencers that you work with less or more drama than you'd expect it depends who it is i think i don't know it's so weird because i feel like i work with reality tv stars what do i expect for getting to be a little dramatic that's why they're on tv right yeah like so it's like i can't be like totally surprised but but I will say, Ryan, over the years, like, I've had to really set my boundaries and like, figure out and like work with people that like, I'm on the same team as and versus like them maybe talking back to me or whatever. I really do have to set those boundaries, make it clear that we're in this together. And I'm not gonna like overly, there's just times where it's influencers in general. And I'm not like, it's just in general, I think even humans, right. We're just expect that we're the best person ever. And that they're so lucky to work with us as a creator and no,

Starting point is 00:32:55 I'm not going to do that. And they fight back and all this stuff. And it's, it just, it makes me like not necessarily want to work with them because I feel like at the end of the day, they're getting hired for a job and it has to be a two-way street. We have to make everyone happy. I feel like I don't even know how I went with that, but there are so many people that are like dramatic or asking all these questions and stuff like that. I'm like, I'm just trying to get this job done. Like what is going on? I don't need this attitude right now. Like I'm already stressed about X, Y, and Z. So yeah. Let me know if you have any, do you have any tips for that? Yeah. It's called wine. What'd you say? Wine or vacay. I have a plant-based product company that I own. It's

Starting point is 00:33:35 plant-based solutions to stress and anxiety. Oh, I love that. But that's the thing. A client should not, I feel very strongly right now. I own my own business. You own your own business. We should not have to deal with people that are like stressing us out at the end of the day. We should be enjoying. I do feel like that. We started a business for a reason. Like we want to be able to control who we're working with and like work with good people.

Starting point is 00:34:03 So I think it's always like crazy when I'm so stressed out over someone or something. And now I'm going to give you the meta of all meta moments. You talk about stress and what happens with dealing with these people. It gives me wrinkles. You know how I get rid of my wrinkles? Caldera Lab, premium plant-based

Starting point is 00:34:20 and original men's premium skincare delivered right to your house and the official skincare provider of Ryan offered in the Radcast. Courtney, I'm 46. I need every, I get all the help I can get. Caldera Labs is who I go to. Use Rad Ryan for code 20% off at calderalab.com. Tell them I sent you.

Starting point is 00:34:41 There you go. You can appreciate that. I do. I really loved that. If there's anyone that I'd ever have on the show that couldn't get mad at a little ad read, it'd have to be you. Like, this is the profession. No, I'm like, all right, where are they? Come on, Ryan. What's next one? Which one should I read? We could have given you one. We'll think about that for part two. Yeah, I'm in. in i'm in what do you do when you're not working what's what's your interest you mean other than watch reality tv yeah of course you invested interest now working scroll on instagram finding other ads no truly i feel like that is what i like to do on my free time is like watch tv

Starting point is 00:35:23 and honestly watch more tvs of like where i don't have clients on because then I don't have to think about working or managing people. Um, but no, like I love walking my dog, hanging out with my husband, going to coffee shops. Um, but yeah, I don't, I feel like I never really have any like hobbies. Like I like taking a, sometimes I take photos for my clients. I'm a photographer on the side. No, I'm just kidding. I really do it all over here. You have to be hybrid today's world.

Starting point is 00:35:52 Like you got to be running gun. There ain't no time. Whether it's money or not, it's more time. And okay, I got to get this shit done. Like you got to be, I don't know, nimble. That's the key to the game in marketing today. It's like real-time marketing and you got to move quickly. If you promise that brand a post or an image, damn it, if you got to go take it.

Starting point is 00:36:17 Oh, I will. I'm like, sometimes I'll even be like, okay, can you like send me the products? I can like go take one. I'll go take a photo for you or like a video frame or something these days. You just gotta make it happen. I'm constantly teaching my team that too. I'm like, okay, if we can't get that in the product,

Starting point is 00:36:34 can we go get it real quick and take a video for them? If someone's listening and maybe they're a quasi-influencer wanting to get into this game, any tips, any recommendations for people And maybe they're a quasi-influencer wanting to get in this game. Any tips, any recommendations for people that are wanting to work with brands or wanting to get down this game? Like, what's the, any golden rules? Secret sauce, no.

Starting point is 00:36:57 Yeah. No, look, like, my thing is if you want to be a creator and you want to get in this space, like, need to be consistently like putting out content daily every other day. I think that people cannot expect to want to be a creator or an influencer because like, how are you influencing someone if you post once a month sort of thing? So I think that's always my number one thing is figure out your niche that you want to post and the things that you actually like to do that you're going to be passionate about creating content around. Post consistently. There you go. If you want them to consider as someone that's going to post about them,

Starting point is 00:37:33 you need to be someone that's already showing up and doing it is rule number one. 100%. 100%. Courtney, where can everybody keep up with you and everything you got going on and check out Little Red Management? Yeah, well, follow our Instagram page.

Starting point is 00:37:50 We like always post the campaigns that we're doing and some social media tips for influencers and brands sometimes. That's Little Red and then MGMT on Instagram. And then if you want to find me on Instagram, I'm also I'm Courtney Bagby, B-A-G-B-Y for now until I change my last name officially. But also if you have any questions, feel free to email me at Courtney at LittleRedManagement.com. MGMT.com, I should say. There you go. We'll have all that in the show notes too. Courtney, it's been fun.

Starting point is 00:38:23 Enjoyed it a lot. Appreciate you coming on. Yeah, it's so much fun. And if you want to learn from me directly, join my newsletter, ryanofford.com backslash newsletter. Sign up. I give daily advice on marketing, personal branding, podcasting, life. Give that a shout. Join that. It's free. It's daily. Just like this show, give away our best advice. Hey guys, you know where to find us, theradcast.com. Search for Courtney Bagby. You'll find all the highlight clips from today and we'll have all her links and our links there in the show notes. Do us a favor, give us a review, good, bad, or indifferent. We got to get that feedback and we appreciate it.

Starting point is 00:38:59 Where to find me, at Ryan Alford, verified before you could buy it. We'll see you next time on The Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical. down

Right About Now with Ryan Alford - Courtney Bagby Reveals Secrets On Influencer Marketing and Reality TV Stars!

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