Right About Now with Ryan Alford - Exit Without Exiting with The Real Jason Duncan

Episode Date: September 12, 2023

Welcome back to The Radcast! In this episode, we dive into the fascinating story of Jason Duncan, TEDx Speaker, Mastermind Leader, Podcast Host, Author, Entrepreneur, Motorcyclist, and Business Coach. Join us as we explore his journey to entrepreneurship and the evolution of his company. Find out how Jason successfully exited his business without actually leaving, thanks to the power of organization, delegation, documentation, and training. Discover the crucial role of mindset in mastering the entrepreneurial mindset and learn how to reprogram your thinking for success. Plus, stick around for a powerful piece of advice from Jason himself. Don't miss out on this valuable insight into building a thriving business!Jason’s journey to entrepreneurship. (02:05)Ryan and Jason discuss the history and evolution of Future Vision Energy, a company that has transitioned from an onboard hydrogen generator to selling LED lighting and faced challenges due to Jason's reliance on his presence for success. (07:25)Jason explains how he successfully exited his business without exiting by applying the four pillars of organization, delegation, documentation and training. (12:48)Ryan and Jason discuss the importance of emotional state and thought when it comes to mastering the entrepreneurial mindset. (21:52)Jason Duncan discusses how to reprogram one's mindset for entrepreneurial success, and offers a free book for those interested in learning more. (29:31)If you want to learn more about Jason Duncan, follow him on Instagram @therealjasonduncan and his website https://www.therealjasonduncan.com/. Learn more by visiting our website at www.theradcast.com.Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.If you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast. I'm Ryan Alford, your host. I want to thank you for making us number one in business and marketing on Apple Podcasts. And thanks to our good sponsor, Vacay, www.takeavacay.com, V-A-Y-C-A-Y, the only way to take a vacay. I'm here today with my good friend. We aren't talking

about the fake. We're talking about the real, the real Jason Duncan. What's up, Jason? talking about the real the real jason duncan what's up jason man it's good to be here dude hey i like it nash vegas nashville south rolling deep we got tennessee and south carolina rolling on apple podcasts let's go let's go baby i know i i love nashville i'm sure you've grown you're over it probably on some level. I would imagine. Maybe not. I don't know. If I lived somewhere, you don't maybe appreciate it as much.

You do appreciate it, but maybe you get tired of all the tourists. I don't do anything in Nashville. So occasionally we'll go to concerts and stuff like that. We went to a concert. My wife wanted to go to see a lady at the CMA Theater, which I'd never been to. And it's in the Country Music Hall of Fame building. That was a cool deal. It was like, I don't know, four or five hundred seats, small auditorium. And it was cool. But we don't do a lot. We certainly don't end up downtown on Broadway walking around

with all the the woo girls is what we call them. it's all the bachelorette parties that every time somebody says something they all go woo and so it's we don't we're not into that but yeah Nashville is completely different man when I was a kid it this is like a completely different country than when I was a kid growing up so it's significantly different and there's cranes everywhere it's construction and everywhere they're building every single place you can imagine. Yeah, man. Greenville, South Carolina is on the end of that spectrum. We're a smaller city, but we've made all the magazines. There's cranes on every corner here, too.

So, like, I think the word's out on the south. I lived in Taylors, South Carolina. It's not far from Greenville. For one summer during college, I had an internship in Taylors, South Carolina, not far from Greenville. For one summer during college, I had an internship in Taylors and we ended up hanging out in Greenville doing all that stuff. Oh, you get real creative. Taylors. I'm telling you, everyone's never heard of Greenville. We are on like all the Condé Nast and all that fancy shit, but you start throwing Taylors around. People don't think you, you know what you're talking about. I grew up in Taylors. I went to

Eastside High School, which is in Taylors, South Carolina, part of Greenville County. And so, yeah, it's all in the hood right there, brother. But, cool, man, I appreciate you coming on the show. I don't want you to get down to dirty and talk exit without exiting. I like the branding on the shirt already. Man's come prepared. He's wearing the brand.

He's got the real Jason Duncan hat. He's got the shirt. That's what I'm talking about. Talk to me, Jason. Let's start down that professional career building to today and what you're up to. I started out as an unemployed school teacher when I started my business. I started out as an unemployed school teacher when I started my business. I taught school for four years before I became an entrepreneur. I was in ministry before that for 13 years before I went into teaching. So entrepreneurship was third career for me.

I never really thought about becoming an entrepreneur. I never really had that aspiration, even as a kid. My mom was a stay-at-home mom. My dad worked for AT&T his whole life and was Navy reserves. My parents and everybody, nobody owned a business. No, nobody. And so it never even crossed the threshold of my consciousness to,

it occurred to me that I could own a business. And in 1990, I think it was 1996 95 I got married 95 so in 96 we went to this conference downtown and they were talking about you to start your own business I didn't know what I was getting into but it was right at the dawn of the internet no worldwide web 95 96 right around there and so I started a business a website design company back then with the help of this company that wanted to pretty much just take your money and we'll show you how to start a business. And all they did was take my money. And I had that business for a little while, but I really wasn't an entrepreneur. I think I shut it down after six months.

Fast forward, it was 2010 before I took that leap again into entrepreneurship. And of course, life completely changed when I went all in. Yeah, it's interesting. My wife is a principal at a middle school. And there's a soft place in my heart for anyone that was in education. Education and ministry, amen. Like, you deserve all the Hail Marys and the amens and the hallelujahs and the praise the Lord from the back of the pulpit.

I'll give it all to you, brother. That's two challenging and rigid paths. It was formative, right? I got out of ministry in 2006. Couldn't handle it anymore. I was just fed up. Couldn't do that. Vocational ministry.

Let's be clear. Vocational ministry. I got be clear, vocational ministry. I got out of that. And then I went back to school, got a master's in education, started teaching school. And I fell in love with that. Teaching to me was, at the time, the greatest thing I could ever do. I really believe that God put me on this earth to be a teacher. Not necessarily a classroom teacher, but as a teacher.

I am a teacher. That's who I am. So I taught four years in the classroom, and my principal came to me in the spring of 2011. It was April of 2011, and he said, hey, man, we need to sit down and have a conversation. I said, what? He goes, man, I'm not going to be able to renew your contract for next fall.

I said, what's up? I was the number one teacher in the county for my subject matter. I was a great teacher. I had my administration license. My goal was to be a principal number one teacher in the county for my subject matter. I was a great teacher. I had my administration license. My goal was to be a principal at some point in the future. I wanted to be in education for the rest of my life. And he said, man, coming out of the Great Recession, the tax revenue is down. We have to make cuts.

And I was the last guy hired in that building. I didn't have tenure. And that's how they made the decision. That was a bad day. But I came out of that day thinking, what am I going to do next? Am I going to find another teaching job? There weren't any to be found. Do I go back to the corporate world? I didn't really want to go back. I certainly wasn't going back to ministry, but I didn't want to go back in the corporate world, do anything like that. So I doubled down. I said, man, listen, I had started

this business a year before just as a hobby. I really wasn't intended to do anything with it. And now I'm faced with needing to make a decision about my future. And I said to my wife, I said, look, April, that was in April. I said, August 15th is my last paycheck. So school's out in May. I've got until August to figure something out. School's out in May. I've got until August to figure something out. So that summer I worked my tail off and I ended up, I said, if I can't close the deal by August 15th, I'll go get a job. And I closed the deal on August the 12th, three days before my self imposed deadline. That ended up turning out to be a $2.3 million project project so it worked what what exactly were we doing what we what was the path there so this company that i'd started the year prior was with a friend of mine he was a

mad scientist kind of guy i like to invent stuff and he wanted to design an onboard hydrogen generator for automobiles. It's like, all right. So I don't know anything about that. I taught American history. I didn't teach science. I didn't teach any of this stuff. So I thought, okay, we'll give it a shot.

So we started the company and I had no intentions of ever not teaching. It was not ever supposed to be a job for me or business or anything. It was just, Bill wanted to do it. So let's go do it. Then here we come into the spring of 11, a year later, and that this whole thing happened that I just shared. And I said, there's no way I'm going to make any money at this business with hydrogen and ethanol and these other things that we were working on. I said, but we already have

an energy-based company, right? Name of the company is Future Vision Energy. What can I do in the energy space that I can sell energy efficiency? And so I started looking at opportunities and I found LED lights. And so I transitioned the company away from alternative energy to energy efficiency. We're going to sell LED lights to large commercial buildings for the purpose of saving money on their energy expenses. And that's what I did. So we ended up getting the most number of contracts and hospitals of any company across the country over the next 10 years. We did a lot of big manufacturers, distribution centers.

We were working all over the country. That's interesting watching the lighting change. Like, I just put in some bulbs at the house today, and I sometimes miss the power of the halogens. The LEDs have actually caught up finally. You remember when you put in the LEDs, and you're like, damn, it's just not quite as bright or whatever. I think we've just surpassed that finally.

Yeah, the thing about light, if you go back and look at when Thomas Edison was credited with inventing the light bulb, he actually didn't invent the light bulb. Somebody else invented the light bulb. What he invented was the commercially viable light bulb, the one that could sell and work. But his light bulb was a heat bulb that also put off light. That's really what it was. 90% of the energy turned into heat, only 10% turned into light. LEDs are exactly the opposite. 90% of the energy that goes through an LED turns into light and only 10% turns into heat. But when they first came out for commercial use, what nobody understood

at that point was Kelvin. Kelvin is the temperature of the light. So the higher the Kelvin color, the wider, and then eventually the bluer it becomes. And the lower the Kelvin, the temperature of the light. So the higher the Kelvin color, the wider and then eventually the bluer it becomes. And the lower the Kelvin, the yellower, the warmer it becomes. And so incandescent bulbs are always in the low end of the Kelvin scale. They're really warm. And then you get an LED light that was a high end of the Kelvin scale. They look so different. Your brain says one's brighter than the other.

In fact, they were both the same brightness, but perceptions very different yes i like that warm light yeah i think that's what it is now they've got the warm led lights at least they say that's what it is yeah you can get any kelvin you want in an led it just has to be tuned correctly exactly we blow up a company we're selling doing well but i think we got, we're hitting, like I'm hearing all the good stuff, but I feel like we're building towards some dissatisfaction somewhere, even in all the success. So like many entrepreneurs, I was working probably 50, 60 hours a week in the business. We had a very strong seven figure bottom line.

We were killing it. Things are going well. 2018 was my best year, still to this day, best year I've ever had in personal finances. It was just, it was a really good year. 2019, three big issues hit my personal life. One was business. One was business. One was business and personal mixed. And one was personal.

All three separate issues that didn't have anything to do with each other. But they all hit at the same time, the same year. And as a result, my working hours in the business halved. Like I probably was doing an average of 30 hours a week. Because the other 30 hours a week, I was paying attention to these three issues and I could get into what that was, but it was a business partner issue. I had a friend slash business thing that we were doing together that went sideways and they had some other stuff going on a personal side. All these collided at the same

time. I took my eye off the business ball and tried to figure out how to deal with all this crap that was going on in my life. 2019 was the first year we ever lost money as a company. And at the end of the year, as frustrated as I was with it, I had to admit that the reason we've lost money was because of me. I had taken my eye off the ball and I had pulled myself out of the business to focus on these other things thinking, hey, my team will handle it. Everything will keep going. It's all going to be great. When in fact, I discovered that I had built a business that was reliant upon my presence to succeed. And that's what happened in 2019. And that started changing the way I was going to be thinking about how I was going to handle business ownership from that point forward.

I think I own multiple companies now, and I think a lot of people go through that. It's like the company existing without them. And I think a lot of people do it to themselves, maybe. And then sometimes, obviously, you've got systems. We're going to be talking about that with on exit without exiting but it's a control thing but then sometimes it's just you've set yourself up and the company for failure because maybe you're just too important sometimes it's because you think you're in too important maybe you're not but other times it is like the skill set that's i don't know the glue of the company maybe that holds it together. And

I think a lot of entrepreneurs go through that challenge. So I think it's something that I think everyone hits that scales. Like, don't get me wrong, it's funny to me, it doesn't matter, it's not a judgment thing, but if you own a company and it's just, you're the only employee, that's not really a company, that's called a job that you created for yourself. But if you've got employees and you scaled, you're going to hit this wall at some point. It's got to be, as you've developed what you've developed, I'm sure a common thing that you hear and have seen. I refer to that as the hero syndrome. Yeah. And the hero syndrome is when we see ourselves as the hero of our business, the only person qualified to put on the cape and save the day.

And the hero syndrome is certainly understandable, acceptable, even expected during the first maybe year of the business. But certainly past that, you're only your hamstring in your entire business. Imagine imagine your business is a baby, your baby. So many entrepreneurs carry that baby around for that first year thinking they're doing a great service to the business. We're taking care of it. I'll carry it everywhere it goes. I'll feed it. I'll change it, do whatever it needs to do. But the business starts getting bigger and bigger and bigger. And we finally get to the point where, i can't carry this thing anymore and we set it down and what happens it doesn't have the capacity to stand on its own and the business will die this is why 74 75 percent of businesses never sell they go to the grave with

the business owner because the business owner carried it around until it couldn't he couldn't carry it anymore and when he sits it down it dies and so does the business owner and that's why i looked at this opportunity and said look i can either at the end of 2019 i had a decision to make now that i realize that i am the problem i can either say all right i'll go fix it i'll get back in 60 hours a week and make it a seven figure bottom line again rather than a negative i'll make it and i could have done that but for me I said, I think the other option, I want out. I've done, I'll sell the business. I'm out. And my business coach looked at me. He's like, dude, it's not sellable. So what do you mean? He said, the reason you want to sell it is the reason no one else will buy it.

And I'm like, oh, okay. Then what are my options? He goes, I don't know, man. He goes, this is new. Let's figure this out together. And that's when over the course of the next few months, I started figuring out, oh, I can exit without exiting. I can exit without selling it. And so I started figuring out what to do to get myself out. And by the end of 2020, I was putting in maybe 10 hours a week and the business, of course, COVID interrupted everything, but COVID notwithstanding, the business was finally moving back in the right direction, profitability, et cetera, without me in the middle of it. And that's what exit without exiting allowed me to do. Maintain ownership, maintain financial benefits, maintain tax benefits, et cetera, but not have to be involved in the daily operations. Do you still own or have involvement with that business?

I do own it. I put about 10 hours per year in that business now. So I've got a new CEO that runs everything. My team takes care of it. They continue to do business all across the country. My most interaction with the company is I use the training room for many of my live events that I do with my coaching clients. So I'll go up there and I'll say, Hey, I'm going to use the training room for

a couple of days. And they're like, all right, cool. And that's it. That's my biggest involvement in the company. There you go. You've truly exited without exiting. That's right. That sounds like exiting with exiting, but Ed, but I guess you still own it. So there you go. Well, let's talk to me about some of that process. I know people can work with you and you've got training and all that. But let's talk about some of the pillars and maybe some of the fruit of the courses and the process that you put together. So there's four things that I discovered throughout the process of exiting that if these four things are done and really in this order, anybody can do this. The first is embrace delegation. So I teach a lot of

my coaching clients and I speak a lot on this or write on this topic is this idea of delegation. And what I've found over the years of now doing this professionally, helping people understand it is that nobody understands what delegation really is. Nobody. I've not met a single person, perhaps you included, who truly understands what delegation is. And I didn't either until I tried. I was desperate and had to figure a way through. Most people think delegation is just assigning a task to somebody. You do this. And okay, I delegate it. No, that's only one third of delegation. Delegation, there's more to it. Delegation is about assigning and trusting and empowering that person to do the task on his own. That's delegation. And there's a lot of nuance to it. But if you want to exit your

business, that's where everything starts. You have to embrace that. The second thing I learned was you have to eliminate stress. Stress is a killer. Stress will keep you up at night and then stress leaks. It leaks into the way you look at finances, the way you handle finances, the way you look at your employees, the way you hire your employees, the way you manage your employees. Employees get stressed. Everything in the business gets stressed. And have you ever gone into a business where you just felt like everybody was on edge? Oh yeah. Those businesses don't do well. And so stress has to be eliminated and the third thing is systems and process you got to establish the right systems and processes now if you listen to most instagram gurus tick tock gurus you listen

to all the guys on youtube and they're going to say that's the first step it systematize everything okay but here's the thing if you system you put systems and processes in place but you still are stressed and you haven't learned to delegate you're going to have a system that is stressed and you still have to pay attention to it. So the systems are the third step. And then the fourth step is invest in people. psychological investments into your people because they're the ones you're going to entrust to run the organization after you step away to do whatever it is you want to do next. Did I imagine, and you said it, that you're a teacher. Some of this was baked into you. Like, obviously you came up with the curriculum and you've got the knowledge and a lot of,

I don't know, meat on the bone, but I would think this has gotten more in maybe your passion point because something tells me this gets teaching others these things is part of fulfillment for you. Oh, a hundred percent. A hundred percent. You look at my past, man, 13 years in ministry, I did a lot of teaching. I was a really good teacher then. I was a good public speaker. People enjoy listening to me speak and teach. I was not particularly good at the pastoral side of ministry. Just never, that was just not my thing.

You said a lot. Then when I became a, you know what? Just kidding. Just a good pastor joke. I got out of preaching. He sins a lot. We all do. Yeah. I got out of preaching. He sends a lot. We all do. So then moving into the classroom, man, that was perfect because there wasn't really any pastoral duties that had to be. I didn't have to go visit people at home and go to funeral homes and do weddings and stuff.

So I'm just teaching and I'm performing all day long, class over class. And I connect with the kids and I tell stories. It was wonderful. I loved it. I was like, class over class. And I connect with the kids and I tell stories. It was wonderful. I loved it. I was like, this is it. And then when I started this company, this lighting company, all of that went away except training my salespeople and telling clients about what it is that we're going to do. So my teaching went from, if you look at a pie chart, went from all day, every day to a sliver. And I didn't realize how big of a deal that was until I quit leading the company as CEO and started a coaching company. And by the way, that was never my intent to exit.

I didn't exit to go start a coaching company. And I'll tell that story in a minute if you want to know. But I wasn't able to teach it really at all until I left and started a coaching company. Now I'm back to the pie chart, the biggest slice of pie as I'm teaching. I do podcasts all day long. Most days I'm speaking on stages. I spoke on three stages this past weekend in different cities. And now I'm here doing this. I get to do this all the time. So it is everything within me, how God created me to exercise my gifts of leadership and teaching so that I can help people get to success and balance.

What's the speaking side of things? Did that just come naturally? You created the curriculum, you're doing your podcast. Obviously you've spent, no matter what you did in ministry, some portion of it was probably in front of people and definitely teaching, you're presenting all the time so i'm sure it comes natural but what how did that start to fit in it just are you reaching out to people or they hear about your

program like where do those opportunities come in so today this year 2023 is the biggest year of opportunity for me getting on stages to speak that I've ever had. Of course, being good at anything is all about the reps. You got to get the reps in. It's all about consistency, consistency over a long period of time. And so I had all those years in ministry where I was teaching every single week, multiple times a week, speaking in front of groups of people. And then as a teacher, as you pointed out, I'm speaking, I'm presenting all day long, most days. And then I lost a decade of that during running the company years, even though I was still doing, I'd have speaking engagements every once in a while. But this year, I don't know what happened. It just blew up. I started getting asked to be on stages

in different places across the country. I spoke last year, a few different places across the country, got invited. And then this year it just exploded. As of about a month ago, I had 28 booked speaking engagements as of a month ago, but I just got invited again to do another one. So it's, I've spoken in different country now, countries now, and it's weird because I never intend, like my intent is not to be a public speaker on the circuit but i really enjoy it and i like connecting with audiences so i was in a i was at a conference yesterday in nashville last night after dinner the keynote and i was able to talk to all these

people who own very successful service-based businesses about how to double their revenue without increasing fixed overhead of course i say that I say, that's what I'm going to talk about, man. Everybody's okay. I'm listening. You got my attention. Yeah. Then I got to give away a bunch of books afterwards. I signed, I think I signed 50 books to give away. And so, yeah, dude, I dig it. I love it. I would, I love speaking. I don't want to be a circuit speaker where I'm out every weekend, but I really dig it. What's the biggest thing? Like we talked a it a little bit, like with entrepreneurs, like the hurdles they have to get over and the Superman syndrome and all that stuff. But what's maybe the most common blind spot that you see maybe working with entrepreneurs or a few of the common blind spots beyond the self-importance issue?

The biggest hurdle that all entrepreneurs and quite frankly, anybody has to get past is the hurdle of mindset. Mindset is everything. You are what you continually think about. You are what you repeatedly do and you only do what you repeatedly think about. So it's, it goes back to everything is here. Everything is between the ears. So business owners who are stuck in jobs, they're really job owners. As you pointed out earlier, Ryan, like business owners in that position are only there simply because of the way they think that's it. It isn't anybody's fault. It isn't anybody outside of it. It's a way you think. The only thing God gave us 100% control over in this life, the only thing is the way we think.

And so if we can understand that and tap into that, we can alter our reality by altering the way we think. So a lot of what I end up doing as a business coach is life coaching. It's around mindset. It's understanding, hey, you cannot say that. I have decided over the last 12 months, man, I will not say out loud anything I do not wish to be true. Manifestation. Non-manifestation.

Yeah. So if I don't want it to be true, I'm not going to say it. I'm not going to say, man, Yeah, so if I don't want it to be true, I'm not going to say it. I'm not going to say, man, I hope we don't have a flat tire on the way home. Like, why would I even conjure up that concept? Why would I say, why would I utter something I don't want to be true? Now, so if you are stuck in your business and you say things like, man, I work 60 hours a week. I have to be in this business. This business won't survive without me. Your emotions seem to be saying that you don't want it to be true, but you just said it out loud. And your subconscious doesn't know the difference

between reality and fake. It doesn't know the difference. But so your subconscious is only going to fall in line with whatever it sees and hears through your conscious mind. So the illustration i give for people about this is you go watch a scary movie what happens consciously you actually know it's all fake you're watching it on a screen these are actors none of this is real the ghosts don't exist it's all but what happens physically physically your heart rate goes up the hair on the back of your neck stands up why because the subconscious doesn't know the difference the subconscious is seeing your eyeballs consciously take in something that's

scary and intense and your subconscious meets the reality where it thinks you're supposed to be. So in our business, we got to think about that too. So if I say, Hey man, I'm stuck in six figure land, man, I'm only making a hundred grand a year and I'm never going to make, I'm never going to make a half a million. I'm never going to. okay, you're not like, whatever you say out loud is going to end up being your reality. So that's the biggest hurdle that entrepreneurs face is right here. It's in their brains. Yeah. Oh dude. If I had my amen button, I'd have hit it already like four times. I can't, you know what I'm talking about too, Southern Baptist, you know, hallelujah. When the deacon's in the back, they want to make sure the preacher feels good about what he's talking about.

For sure. Oh, man. It's so true, though, man. We create our own reality. I think even entrepreneurs, like, sometimes, typically, if they've been successful at any level, they've gotten over it mostly. But we create our own things. Like Like you got one person to blame. You got one, look in the mirror. It all starts with you, doesn't it? A hundred percent. A hundred percent. Listen, and for all my years of having a Bible degree, doing ministry work all these years, I missed it. I missed it. It's right

there in scripture everywhere, all the way from Old Testament to New Testament. It's talking about the power of the way we think about things. Jesus said, ask and you will receive, seek and you'll find, knock and the door will be open. We over-spiritualize that in the church just to talk about salvation. But no, he was revealing the truth about life. If you want it, ask for it. If you want it, look for it. If you want it, go out and do something physically to get it because the way you think is going to lead to your reality. And I'm not saying it's not about spiritual things, but we isolate it into only spiritual reality.

Paul writes to the Philippians in the New Testament. He says, listen, man, whatever is good, whatever is holy, whatever is true, whatever is trustworthy, whatever is worthy of excellence, if it's those things, he says, think on those things. In other words, meditate on those things to the exclusion of if it's negative scarcity mindset, don't think about this crap. Don't do it. Pay attention to what's good. And so now as I'm reading the scripture now with this new mindset of my own new lenses, I'm going, holy moly. This was all in there the whole time. Our minds have creative power.

They create our reality. We're made in his image. He's the creator. We have creative power. We can create out of what he made. We can't create out of nothing. That's only him. We can create a reality out of the things we have before us.

So if you want a reality different than where you're at now, if're stuck in six figure land and you want to get to seven figure and eight figure land you have to start thinking about a new reality once you get them thinking the right way does everything just start to come along with your work with people talk to me about some of the nuts and bolts when somebody's working with you the short answer that is yes but it's not as simple as that because here's the thing, when this changes, everything changes. But the fact of the matter is this thing, this mind of ours has been programmed for how many years you've been on the planet. I'm 48 years old. So mine's been programmed for 48 years to think a certain way. I have seriously dived in over the

last 12 months to reprogram my brain on purpose. This is not by accident. And today I'm very different than I was. I'm totally different than I was a year ago. To answer your question, Ron, if I get them thinking right, does everything change? Yeah, everything falls in line, yes. But this is gonna take long period of consistent change, long period of consistent thinking in a different way.

There's a book I just recently read that explains all this. It's called Psycho-Cybernetics. Have you ever heard of it? No. Okay. So this is awesome. Everybody needs to go read this. And it's a much easier read than the title may serve. I was thinking like werewolf or something. I love this. So cybernetics is actually, it's a word to describe how mechanisms work, they're programmed. So if you push this button on a machine, boom, something pops up. That's designed, programmed to do it. A computer, same way, cybernetic control, you hit, this thing happens. It's programmed, it's pre-programmed, but hit this, this happens. If this, then that.

That's what cybernetics means. So everybody knows what that is like. Now, psychocybernetics is Dr. Maxwell Maltz, who wrote the book back in the 50s. He said, hey, our brains operate much like a cybernetic machine. So there's this psychocybernetics, a psychology of cybernetics, that if you grew up in a certain environment with a certain family, with certain thoughts and certain options and whatever, certain education, your brain has been programmed. X happens, Y will immediately happen. So you and I, as entrepreneurs now, our brains work very different than the people who work for us, don't they? Like our brains have been reprogrammed. We're out of employee mentality. W2 mentality is very different than where we're at,

isn't it? But we had to reprogram it because it took a while to do it. So when I work with my clients, I'm in this mindset thing. It's not a short-term thing. I don't take any engagements less than a year because I know that this is going to be a long slog to get things turned in the right direction. Actually, science shows us that 66 days to create a habit, 66 days, every single day of doing something will create a habit. It doesn't create mastery, but it creates a habit. So we can create, think about how many things we can create over the course of a year. We can create six, almost six brand new habits in the course of a year if we do it right with the right coach, right mentorship, right program. So, yes, the answer is yes. It will fall in line if they change their thinking,

but it's not as simple as it seems. Who's your favorite, like, prototype, like, to work with? Is there like a, I'm sure you'll help anyone, but as long as one's willing to commit, but do you get more satisfaction out of like a certain type? Is it like the skeptical Sam or? I think that's a fair question. I think that from a psychological standpoint, I'm looking for growth minded people.

Yeah. I can't, scarcity minded people, fixed mindset people, I can't help them because they, their brain is not open to, they're not malleable. There's nothing you can do there. They're the Play-Doh that sat outside for way too long and it's done. You can't do anything with it. But I want to take somebody that's malleable. But in terms of avatars, it's a 30 to 50 year old male, founder of a business, married, kids, probably doing between minimum of 3 million, ideally between 15 and 20, sometimes up to more 50 or 60. But somewhere in that area, that's the guys that I work with. And they spend too much time at the office. They're spent too much time away from family,

away from the things that matter. And they're doing it. They're sacrificing on the altar, their business, all the things they say are most important to them. And they have a small realization of that, but frankly, don't know how to get out of it. Yeah. You have to be at least mentally ready to grow. Like you said, I think to take that step, but I say first, the first thing is like admitting I have a problem. The first step, like wanting to, I want to grow, but I can admit I have a problem. I'm in the way. Yep. Awareness is a key to recovery in every step of life. Jason, how can everybody learn more about what you're doing and get in touch with you and follow along on your journey? You can, if you just Google the real Jason Duncan, you're going to find me everywhere on YouTube, you're on LinkedIn, on Instagram. I'm at the real Jason Duncan on Instagram. I spend

most of my social media time there. So you can follow me there. But if you want a book, I've got an offer for your listeners. I've got the free book offer that you can only get to by using this link. It's the real Jason Duncan.com slash free book. And so if you go there and type in your information, you just pay the $5 for shipping and handling. We'll send you the free book. And it is this book right here, exit without exiting. It's an international bestselling book. That'll tell you all that you need to know about how to get out of your own way. So you can start living your best life. And it's not just information. I actually wrote it. I created three different characters. I created Edward,

Cheryl, and James. And I tell you their individual character stories about how they went through building and exiting a business and what pitfalls they encountered along the way. I love it. People learn by examples. Very smart, man. I really appreciate it and appreciate that offer. Hope everyone will go take advantage of that. Man, really appreciate you coming on the show. Look forward to following along and staying in touch. Thanks, Ryan. It's been good, man. Hey, guys, you can find us at theradcast.com. Search for The Real Jason Duncan.

You'll find all the highlight clips from today. We'll also link to that offer that Jason mentions in the show notes, and you can find it on our social media channels. You can find me, I'm at Ryan Offord, on all the platforms. That blue check next to it. Before you can buy it on our social media channels. You can find me, I'm at Ryan Alford on all the platforms, that blue check next to it. Before you could buy it, we'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.