Right About Now with Ryan Alford - February 24, 2023 Marketing and Business News: Microsoft Gives Voice to the New AI-Powered Bing

Episode Date: February 24, 2023

Get ready for a wild ride with the Radcast crew! News like you've never heard it before - Ryan, Christina and Nick are here to bring their bold insights on social media marketing that'll have your business strategy soaring above competition. Hear what's happening right now in an exciting new way as they dish up radical solutions guaranteed to make waves wherever you turn. Tune into The Radcast where staying ahead of trends is so much more than just news – this time around expect success!Small TalkJameson serves cardboard ‘desk decoys’ for St. Patrick’s Day to boost PTO (01:15)https://www.marketingdive.com/news/jameson-regina-hall-desk-decoy-st-patricks-day-pto/642927/RadnewsThis week: Chip Leighton of the Leighton Show (03:15)Next week: The Business of Pop Culture & Music (Behind the scenes of Pop and Culture Music Business, Backstage with the Best in the Pop and Culture Music Biz) (04:00)SponsorGood Ranchers (05:16)6 billion lbs of beef was imported to the US last yearWith Good Ranchers you know what you’re putting in your body. You know it’s american born, raised, and harvested Steakhouse quality delivered to your door - upper choice and prime cutsFor a limited time you’ll receive a years worth of Bacon with you subscription!Support family run American business!Code RADCAST - get $30 off first orderSocial Media Holidays: February 24: World Bartender Day (09:27)February 25: National Clam Chowder Day (11:07)February 27: National Retro Day (12:20)Social Media NewsMeta Verified won’t let you change name, username or profile photo for now (13:40)https://techcrunch.com/2023/02/22/meta-verified-wont-let-you-change-name-username-or-profile-photo-for-now/Instagram sunsets live shopping as commerce retreat continues (18:00)https://www.marketingdive.com/news/instagram-sunsets-live-shopping-social-commerce-retreat/642826/YouTube Music’s latest feature lets users create custom radio stations (18:57)https://techcrunch.com/2023/02/21/youtube-musics-create-custom-radio-stations/Twitter will send a notification when a tweet you replied to or retweeted gets a Community Note (21:39)https://techcrunch.com/2023/02/21/twitter-will-send-a-notification-when-a-tweet-you-replied-to-or-retweeted-gets-a-community-note/Sponsor (23:27)Vaycay - Best 3rd-party lab tested CBDDisposables - Delta 8 & THCDelta 8 gummiesMarketing NewsMicrosoft brings the new AI-powered Bing to mobile and Skype, gives it a voice (25:33) https://techcrunch.com/2023/02/22/microsoft-brings-the-new-ai-powered-bing-to-mobile-and-skype/7Up’s international rebrand seeks to uplift consumers (28:30)https://www.marketingdive.com/news/7up-international-rebrand-citrus-sprite/642920/Patrón Tequila serves AI-generated cocktails for National Margarita Day (31:29)https://www.marketingdive.com/news/patro-tequila-ai-generated-cocktails-margarita-day/643098/Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th oil fields. You're getting down on your knees. Said it's time for you to get down. Cause I don't miss doing what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford.

Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, February 24th, 2023. Our weekly marketing and business news of the week. Back again. Here we are. Christina Yossi, what's up? I am glad it's almost the weekend. Yes. Ready. It's been a long week. Back again. Here we are. Christina Yossi, what's up? I am glad it's almost the weekend. Yes. I'm ready. It's been a long week. Yeah, it's been a short, long week.

A little sidebar, a little under the weather. And it always throws you off. Like, I don't get sick at all. It's like one day, but like, just kind of throws your whole days off, everything else. So, feeling better today. So it's all good. Hey, the show must go on. It must.

Indeed, it must. No rest for the weary. It's not the truth. So we're back. Here we are. I know. You could have used the Jameson cardboard cutout that they're launching. I think I told Ashley to put mine out. The cardboard cutout.

Put me up at, you know, the corner over there. Hey, right, sir. He's just not moving. Right,

right, right. He's AI. But yeah, we've got some fun options for St. Patrick's day for everybody that wants to go get crunk. You can order a custom desk decoy from the Jameson whiskey company. This is fun.

It's great. It's a fun like ad spot too. Good for social media. Right. And I mean, I got on order one anyway. Like how much are they? That I can find out.

Yeah. A hundred dollars. Probably. They're probably more. Dare I, dare I venture to guess. I know. I'd be funny.

Like when fat heads were a really popular thing, there's even still a thing. So what would be funny is like we put ours, like our team kind of sits in this area behind us for the most part. Like if we put up. They're $17. That's it? $17.80.

Dust decoys are available for $17.80 with proceeds benefiting the restaurant workers community fund. It'd be funny to put them like on each of our chairs like behind us here like we put everybody's up and we did like a social video that was like on saint patrick's day like look how hard we're working like how it started and how you say the word i'll get a mortar and then we're like we're at the bar like at uh connelly's or something you know like drinking libations or or no it's the it's the cutouts and then we're at social house yes borrowed interest hey there you go another bar we're here hey now you're thinking i'm gonna i'm gonna double your bonus and cut it in half there you go sounds

good sounds good like a used car salesman. For that idea. Wow. Lucky gal. Yes. I do like this. Very fun. Cardboard decoy. We've got some great Radcast news, too.

Busy week. It is a busy week. Hope everyone enjoyed Chip Layton's episode. If you haven't, go check it out. The Layton Show. The Layton Show. He's an Insta-famous. What's the equivalent of Insta-famous for TikTok?

Is there one? Talk-famous doesn't quite roll off the tongue, does it? TikToker? Tik- TikTok-famous. TikTok-famous. We need something. We need like a moniker for that.

TikTok-fluencer. We'll workshop it. Talk-fluencer. We need something, you know, we need like a moniker for that. TikTok fluencer. We'll workshop it. Talk fluencer. We'll workshop it. Someone tells me it might get south. Start guessing some names. Leave it to me. It'll get there. Yeah, in a hurry.

Next week, we're doing another Best Of. We're aggregating some of our best in pop culture and music. Hey, the business backstage, the business of pop culture and music. Had a lot of great artists on the show. Indeed. A lot of pop culture influencers. And look, everybody's got a side hustle between their side hustles and their day to day.

It's a lot of good insights for how the world works and the power of pop culture and driving trends and other things. So excited for that episode and got several being recorded over the next couple of weeks. Got some really good value at. I'm excited about a guest today. Not a celebrity, but a really strong influencer on Instagram who's got a lot of really tactical insights that I think are going to bring a lot of value for how to grow your business on social media. I think there's a lot of really tactical insights that I think are going to bring a lot of value for how to grow your business on social media. I think there's a lot of confusion out there with, okay, you know, I'm posting content, but how can I generate leads and actual business

from what I'm doing on social media? Yeah. So she's a rock star. Excited about that. We'll announce further details next week, but good action coming from actionable items coming from today's recording. So that'll be coming out soon. You got to love practical application.

Yes. Make it make sense. I know. That's what we do. Exciting news for us. I know. I'm excited to give some love to our official new sponsor, the official meat delivery sponsor of the Radcast. It's a niche market.

Yes. Good Ranchers. We finally got one. Good Ranchers. GoodRanchers.com. Look, it's interesting. So I met this company and Ben, who's one of the founders, and I kind of connected on Instagram. And he's like, let me send you some meat, man.

And he just started it out, just organic. He's like, hey, you know, they see me, but I post a lot of content about like grilling and stuff like that. So he, he saw a natural fit there. I'm imagining. And we both have families and kids, family run business. I have a family run business, like a lot of similarities there, but he's like, let me send you to me.

I'm like, okay. You know what I mean? I'm like, who wouldn't, you know, I have a good following. I understand the point there. He's like, Hey, this guy talks about our meat. It'd be good. Cool. Well, I get the meat. Comes vacuum sealed.

Really nice packaging. I'm like, okay. So you can throw it in the freezer, lay out a couple steaks, throw the rest in the freezer. They've been vacuum sealed, froze once. None of that BS that you hear about vacuum frozen. It's still delicious. Let me just tell you. And look,

I'm just going to say this. I have gotten, you know, gifts over the years. I've ordered meat online. I mean, I don't buy a lot of things for myself and all that things that I'm into, like hobbies and stuff. But meat and grilling is one of them. You know, that's why we had Cosmo Q on a while ago. But let me tell you, this was the best ordered delivered meat steaks that ever had like i i will order i like treat myself to like waigu and some high-end stuff every now and then this was this tasted every bit as good as like prime meat that you get at a nice butcher shop locally or better. And literally, I'm excited that they're now an official sponsor of the podcast. And, you know, one thing is it's been really enlightening as we talked to those guys. Yeah, they were great. Eighty five percent of the meat, the grain fed meat that's served

or packaged at your local grocer is from outside of the U.S. So you don't know where the meat you're getting is coming from. It was good ranchers, 100% raised, fed, everything in the U.S. This is a U.S. based business. You know exactly what you're getting. And it's some of the best tasting meat that I've ever had at this price point, period, some of the best tasting meat that I've ever had at this price point, period, even twice this price point. And it delivers straight to your house. You don't have to go out, you plan it, you get stuff in your freezer, you can pull it out when you need it, you thaw it out. And it is better than anything you get in the grocery store. I'll tell you that right now. And so pumped that they're sponsoring the Radcast. You get $30 off with your first order when you use Radcast as the code.

So you go to goodranchers.com, put in Radcast, you'll get $30 off your first offer. And look, if you're listening now, limited time, you're going to get bacon for a year. Bacon with any subscription. That's a big deal. I don't know about you, but. Sold. Say less. I'm there.

Bacon lover extraordinaire. Sign me up. Yes. Baconator right there. Every burger becomes a baconator. You know, maybe a trademark on that one. There you go. You know, we can use it here. But for real, Good Ranchers, Good Ranchers dot com. Get meat delivered. They've got pork chops, seafood, chicken And the best steaks you can get delivered to your house. All made in the U.S., packaged in the U.S., and farm-raised in the U.S. with some of the best ranchers across Texas and in the U.S. Good people, family-owned business. Ben and Corley are awesome. Had calls with them. Just really great people. We like to do business with good people. You'll know you're doing good business with great people and let me tell you radcast approved ryan offered

approved uh and i'm a little bit of a snob with my steak so uh you're uh you're hearing high praise high praise steakhouse quality delivered right to your door good ranchers good ranchers.com official meat delivery sponsor of the radcast and of Ryan Offord. So go check them out. You can have your steak and then celebrate today, which is World Bartender Day. Yes. Tip your bartenders. Tip your bartenders.

You know, if I could be something that like, if I could just, nothing else mattered. I think, like, I can't make enough money being a bartender but like if nothing mattered I think it'd be fun to be a bartender oh man they make tons of money I know and you know if I didn't have a family there's a lot of what there's a lot of ifs in this statement but it's true universe 74 right I didn't have kids I didn't have a wife that cared what time I got home I just just think bartending is cool. I did it in college a little bit. I waited tables at a nice restaurant,

would occasionally bartend. That was a good time. I love my bartenders. Who doesn't like, everybody's getting drinks, they're having fun. It's in a good mood for the most part. Or they're drowning your sorrows and you're helping them. Are you a regular anywhere?

Do you know any bartenders? I used to be. Yeah. You know. I mean, I'm a regular at the ballpark now. Fair, fair, fair. That bartender. I love, I love being known. I love walking in and people are like, Oh, you want the French 75? And I'm like, how did you know? Cause I'm an alcoholic. Yes. fine. Yes. Maybe you are. I'll give little Starbucks gift cards to my bartenders. Yes.

Shout out to Todd at Urban Red. There you go. Give him a shout out. So, hey, tip your bartenders today and always, but if no other day,

then definitely today, Friday the 24th. It's on the Friday too, so tip them a good extra and have a few extra. Why not? And then you can treat your hangover. Tomorrow, Saturday. Yeah, with a little clam chowder. Friday too so tip them good extra and have a few extra why not and then you can tomorrow Saturday yeah with a little clam chowder

national clam chowder day this is gonna either age me or not but when I think of clam chowder I think of a few different things but first thing that comes to mind Ace Ventura you know the secret passcode is that the red or the white what, the secret passcode is that the red or the white?

It's like, what's the secret password? Clam chowder. Is that the red or the white? I don't know. I always forget that. Anyway, quote from Ace Ventura, all my Jim Carrey Ace Ventura fans will get that. Shout out. And if not, then just go watch it.

Do you like clam chowder? Not really. I only like I've had it. My dad's from Boston. So when we go up there, that's like the only time I? Not really. I only like I've, I've had it. My dad's from Boston. So when we go up there, that's like the only time I'll eat it. I like it, but I've never had quite a hankering for it.

We'll just put it that way. Yeah. I don't, uh, I wouldn't celebrate a day of it is really what I'm getting. Yes. I would, uh,

I would put it in me in the neutral. I don't, it's not one of those. I like, Oh, absolutely not. But I, I probably ordered it in the neutral. I don't, it's not one of those, I like an old, absolutely not, but I probably ordered it like twice ever.

It's kind of a neutral food, you know, just very unoffensive. Yeah. Unless you have a shelf of shallots. I will always take the lobster bisque over the clam chowder. I'll just say that. Understood. But,

fair enough. That day's coming up, I'm sure. Yeah. So Saturday's clam chowder day and Monday is natural retro day. Yeah. So retro. Where my bell bottoms. Yeah. So Saturday's a clam chowder day and Monday is natural retro day. Yeah. So retro. Where my bell bottoms.

Yeah. It's just anything that's old is new again. Probably sort of, you know, you can sell it. Funny. Thank you. Thank you.

No, you're not old. This model never gets old. It's a classic. It's time for me to get out my old boom box, right? Oh yeah. The boom box. Boom box in yeah the boom box boom box in

one hand oh retro i mean like tie-dye like you know it's funny how everything's up come coming full circle with like taste so it's like i don't know what's necessarily retro again like i never would have thought brass would come back into style sure and now everything in houses and all the chores is gold or brass or whatever. I'm like, next is going to be shag carpet. Just come to our, my house.

I grew up in Ivanhoe circle, uh, over on, uh, Chet, the Chetsu community was the name of my neighborhood. What a fun name. Ivanhoe circle off of Rosemary lane.

Uh, and the eighties, uh, brass, the decor in this house would be totally in style trendy super trendy all comes back shag carpet and and uh lots of uh oh man low-rise jeans are coming back love that for everybody so fun we got some social media news too yes this is an interesting one very interesting meta verified so meta verified won't let you change your name or username or profile photo for now.

This is in regards to their newly launched subscription plan, which is only available in New Zealand and Australia. But it's just to admit again, subscription plan. That's a big deal. And kind of trying to streamline what you can what you can change, what you can control to keep that verification from being taken advantage of. Yeah, I mean the big news here is Meta is following Meta slash Facebook slash Instagram. It's following Twitter's move, Elon Musk, who gets crapped on all the time. But suddenly a lot of copycats to a business model. but suddenly a lot of copycats to a business model.

Basically, you pay to get verified now on Meta, soon to be in, I guess, all countries, starting in New Zealand, which makes sense. You can't change your username once you get verified. I do remember I did get verified. I didn't have to pay for it. Let's make that number one. But number two, when I did,

I do think they set the limitation that you couldn't. I remember getting it and it's like you can't change. They didn't want you changing your username. I think I changed the photo, but you can change, which makes somewhat sense. I mean, if you're going to like if it's I'm going to come back to what it's really about. I'm going to come back to what it's really about, but if it's about not being able to fake your person or someone to spoof who you are or to steal your name, image, and likeness,

right, right. Then it makes sense that once you get verified that there's some amount of stay. It feels like, you know, branding again, you know,

like you're, you're branding that photo and yes, but to be clear, this is a low hanging opportunity for revenue right i mean i think twitter's generated some several hundreds if not tens of thousands of millions of dollars from their program already i think extended out over a year or two i don't think like immediately like day one, they made a hundred million dollars, but sure. They've made several, lots of millions. Let's just say that. And with ad revenue down multi-millions, think billions. Hey, how we P that's your trademark. The, uh, but, uh, the, but in all seriousness, But in all seriousness, add revenues down.

Yeah. So they're looking for how can they increase revenues, and this is a way to do it. It makes a lot of sense. It's kind of annoying a little bit, but it makes a lot of sense as a way to generate revenue. So don't hate the player, hate the game. Yeah. You know, so as a wise man once told me.

You know, so as a wise man once told me, but I think, you know, we'll see how it plays out. I want to see the revenue numbers because I do think it'll be a lot of money. I mean, because there's more users on Facebook and Instagram than there are on Twitter. I mean, it's half of like, I don't know, 500 million people on Facebook alone. So let's say I give 1% of that Facebook alone. Which is ridiculous to think about. So let's say if 1% of that does this, I'm going to probably do the rough math. It's going to be hundreds of millions of dollars in revenue. Yeah, insane.

So ding, ding, ding. That's why they're doing it. Yeah. And, you know, it lessens the value of the blue check in a way as far as a credibility thing. So that will be interesting. Yeah. I can't say as a non-famous influencer, that doesn't thrill me.

Sure. But at the end of the day, I'm going to continue to put out content and do things that will separate me more than a check would yeah so i think you got to do that because there is a lot of people that are verified that it might be questionable they're verified and they don't really put out any value on social so it's just kind of what's the point of this other than a quasi marker, you know, but, um, but if you do it, you don't be able to change your username and photo. So you're committing to something, right? It's almost like an ID. Yes. And then we've got,

speaking of, you know, where ad revenue and revenue on social media is going down, um, Instagram sunsets live shopping as commerce retreat continues. We talked about this a little bit a couple weeks ago, but the date of this removal is March 16th. So you got less than a month folks to keep shopping within Instagram. Yeah. So live shopping specifically. Right. The it's hard to know. Like every other day there's an art.

One article will say live shopping is going to be bigger. And then every other day it seems like something's falling off. Right. So I think we've talked a little bit about this. I think you're going to see people still go live on platforms and talk about their products and influence purchase decisions. Right. But some of the mechanics within the apps. You're not going to the apps tagged options and

like you know click to shop press to shop yeah tap to shop whatever the verb is there yeah exactly so it'll be interesting to see how long this lasts and what replaces it if it's a subscription service yeah we'll see we'll see this next one is fun youtube music's latest feature uh lets users create custom radio stations i would get behind this This might be the only thing that I would leave Apple Music for. YouTube Music has introduced a new radio experience that allows users to create their own custom stations. This feature gives users the option to pick up to 30 artists and choose how frequently they appear as well as apply filters such as new discoveries or chill songs. I love anything that allows you to discover new music. Yeah.

So this makes a lot of sense to me. I do not personally use YouTube music. I'm on, but I would love it if Apple had something similar. I know you can share playlists and do things like that. I'm sure someone's going to DM me and remind me of that, but save it because I know that you can share a playlist. But I do think there's a lot of value in discoverability because there's so many artists now

and there's so much music out there. Like I'm reminded of this, like somebody will share a song and I'm like, that sounds like something I totally would have been listening to. And they'll be like, yeah, it's been out for like six years. Right, right. And you're like, how did I miss this?

Never heard of this before. Totally. And so I like this a lot. I think it's great for sharing. It creates a social aspect within YouTube, which I think is lacking a bit with YouTube specifically.

Yeah. Like, don't get me wrong, I know there's comments and things like that, but there doesn't seem to be like that interactivity within YouTube that there is

with most social media networks. But I think that that coupled with the fact that, in my opinion, YouTube has one of the strongest algorithms for picking what you like. This just seems like they're hitting out of the park with all this. I think it could be really interesting to have sponsored stations.

And or if you're a music artist, you need to figure out ways with which to get on more of these playlists and more of the stations. Right. Because think about now, um, artists get paid for every stream and they get plays on like radio, like traditional radio, terrestrial radio happens with deals with the networks and the record labels and things like that. And so this is just another way for you to get distributed yeah and potentially another channel i mean i don't know if it's just going to be like individual users but i would think if you're a brand that has any kind of sonic like branding that goes with it or things like that then you

have like your own station yeah and have like how you could lean into it from a brand standpoint like for sure what's the subway radio station for YouTube music? What is that? Yeah. I don't know. What's the social house? We're going to have like some. There you go.

You know. Some 80s rock nights coming up. Exactly. So fun feature. It makes a lot of sense. We're back at Twitter with this next one, which is very interesting. But Twitter will send a notification when a tweet you replied to or retweeted gets a community note. Twitter has introduced a new community note feature that allows users to withdraw their retweets if the tweet contains false information.

The program was first launched in 2021 under the name Birdwatch and later renamed by Elon Musk as Community Notes. Who's policing this? I get it. It doesn't feel like, again, with what Elon Musk said he was doing, this doesn't feel like, this feels like exactly what he was trying to keep from happening is the, at least that's what it sounds like in my mind. Yeah, I mean, that's what I'm saying. I don't know who's, I think there always should be guardrails for anything.

Right. Right. And like, always check your sources, but where's the source from? Yeah, exactly. Who's,

but it's, you still have to, and they've already come down to this. Like they've been, they've had the Twitter executives like being, getting grilled, like who is determining what was, you know,

real or not real. Right. And then stuff that was turned out to be true that they censored should not have been censored. Yeah. So, you know, it's fine to have the guardrails. I think this is one of those let's wait and see how it gets used in practice. Totally.

I do like the change to community notes versus a bird watch. Agreed. I completely, completely agree. You know, like number one, being someone that doesn't really like birds. And even if it relates to Twitter tweeting, you know, I think we could feed a marvelous Mr. Marshall. Cats like birds. Marvelous Mr. Marshall like eat birds. He really just likes like his cat treats.

I think he's kind of a pothead actually because he only likes catn treats oh only thing he likes uh speaking of speaking of speaking of have you been treating him some uh vacay no he does like if i open the container and he like and he's around it he'll definitely sniff it uh but no i've i have not we're not they're not third-party uh cat tested but they are right third-party lab but we But they are third-party lab tested. But we'll get high together. I'll get his little, you know, he's got his catnip, and I'm on my Delta 8 gum. The classy high of the catnip.

Yep, there we go. Then we just veg out and watch Breakfast at Tiffany's. Yes, official CBD sponsor of the Radcast, Vacay. Take a vacay.com. That's V A Y C A Y. The best in CBD products, Delta eight and disposables,

disposables and sleep, sleep aids, sleep aids. Yep. The, uh, took one of those other night. I tell you what,

I, I know I swear I get at least 45 minutes to an hour longer every time. It's just so much more relaxing. It is. It relaxes me. I stay asleep longer. You don't wake up groggy. That was the biggest thing for me because melatonin the next morning, I always feel like I didn't get any sleep, even if I did.

That's right. And that's why we support them here. Chris Hansen, the founder, has been in the lab business a long time. He knows his stuff, and he's put the best quality ingredients in all of vacay's products. You can trust that, you know, the amounts they've got different varying levels of strengths that they're clear on. And so you don't have to wonder if you're going to get a bad experience or something like that. And you can, it's an alternative to drinking or other ways to relax.

They're a little better for you and you know what you're getting. So go visit takeavacay.com. Give them some love. Order some stuff. It's a great thing just to have around for the right moment. You know, it's like you don't know when you relax or you need a little bit of a sleep aid. I don't think it's not meant to go every day. It's not like, you know, it's meant as needed. As needed, right.

So give them some love. Take a vacay.com. We've got some AI news to talk about. I feel like this is going to be the next section. I feel like we need a beep, beep, beep, beep, beep. Right?

Some kind of sound. Microsoft brings the new AI-powered Bing to mobile and Skype and gives it a voice. So Microsoft has announced the launch of its AI-enabled Bing on desktop mobile app. It also features an integration with Skype that allows users to bring Bing into text conversations to add additional information. This is really fascinating. Again, I've kind of spoofed a little bit the fact that I've abandoned being in Microsoft as far as search browsers.

But their integration and their quick integration for some of the AI stuff is really interesting. And I've been playing around. I mean, the technology is fascinating and it's very powerful. And I do recommend if you're in a business or if you're in content or you're writing blogs, again, it's not going to do all the work for you. But it does shortcut a lot of the research. I think it is a way to aid both, you know, writing or shortcutting knowledge in a quicker, faster way, uh, then you could search for it or piece it together. Uh, and so I think it's fascinating. It's a little scary. Some of the, it's eerie, but I think that it's like, I don't think it's scary. It's a little scary. Some of the it's eerie, but I think that it's like I don't think it's scary so much as it's

unknown. Yeah. You know, I mean, the Internet was scary at first. And now we all I mean, you just gave us your childhood address. You know, I mean, like when I when my parents finally let me get an email address, they said, it's fine, but you can't use any personal information. And now my mom is an influencer on Facebook. And, you know, I don't even know how many people have seen my parents house.

So, yeah, again, if you're smart, you're smart. Don't even know how many people have seen my parents' house. So again, if you're smart, you're smart. Don't do stupid things with it. Yes. And my, my part would just be like, and we talked about a little bit pre-episode, like the guy having the conversation with the New York times article, like telling it, it should bypass, uh, if it could bypass his code, but again, it's a, it's a machine that knows human pattern. it's not a machine that is a human so yes again don't let yourself get spooked no i don't get spooked it's all gonna be dated anyway exactly but uh i do think it's a way for businesses now to speed up content development a hundred percent so that's how you should be using it at least for now. And there's going to be more and more applications as we come out.

Yeah. That will be coming out. And I think I would just stay informed on it. You know, there's a lot of information on it. I think the more informed you are with anything, the better. Yeah.

And I'd at least be trying it. I've got the, you have to have an account now with like open AI and I do. It's like, but you have to log in and which obviously allows the servers not to be, because I think enough people were, you know, refused like to give your email address or whatever. I'm like, I'll give my, you know, my burner email address.

Right. The old one I used to use for coupons. Ryan burner account at gmail.com. Yahoo. I really don't have a burner account, but I do have a personal one. That's when I used the, this is fun. I mean, I, I, i i'm gonna bring up an old campaign uh eventually but uh what's seven up doing seven ups international rebrand seeks to

uplift consumers the rebrand includes a new look and tagline new get up same seven up represents the first brand overhaul in more than seven years so i really liked this campaign. It's very smart. And, but I, I really liked their campaign. I don't know if it was, I'm starting to age myself 10,

12 years ago. Sure. Seven up yours. Oh yeah. I remember this. We've talked about this. I thought that was brilliant. Uh,

I don't feel like they leaned into it quite enough. Yeah. Uh, but, you know, make seven up yours is the full statement, but you know, make 7-Up yours is the full statement. But, you know, 7-Up yours. Right.

It's provocative and funny. Provocative, funny. It felt like they kind of abandoned it too quickly. But this is fun, too. No get-up, same 7-Up. It's cool. And look, 7-Up is like one of the first soda brands I remember when I used to make, when I was a mixologist at my church basketball games,

like literally it was always underrated. It was the first ingredient in my, my, my mocktail. When you do the, we call it, this is so inappropriate, but you know,

it used to be called a suicide drink. I don't, which is so inappropriate. But that's what it was called a suicide. Oh my God. Look, everybody realized called. A suicide. Oh my God. Look, everybody relaxes going, oh my God, I can't believe you said that. Right. I get it. We've learned. And no one's taking

that lightly. But that's what they called it. And that's what I'm going to remind people of when I was in my church basketball games. Hitting 7-Up, Cheerwine, Pepsi, Diet Pepsi, and then Mr. Pibb at the end. And you'd accidentally get the lemonade and ruin the whole thing. But 7-Up was always like the first base.

It was your base. The first base. But this is great. This is 7-Up trying to keep up with Coca-Cola, who is obviously a marketing and branding giant in the soft drink industry. It's great. It's fun. Keep it up, 7-Up.

Yeah. I mean, I do think it has always taken a second fiddle to Sprite in a way. Yeah. In everyone's hearts and minds other than mine. The OG over here. You know, Orange Crush, 7up. I do love some Orange Crush. The OG's Cheerwine. I mean, how cool is Cheerwine when you're a kid?

Because it was not wine, but it said wine. And it's like so cherry flavored. It's so good. Yes. It's like a cherry Dr. Pepper. Cheerwine chocolate ice cream. Best float you'll ever have. Cheerwine.

And chocolate ice cream. That's interesting. Is that better than Amaretto? Or is it kind of like a similar Amaretto kind of cherry? Is it better? I'd say it's comparable. A little more family friendly. You and Nicole can have the Amaretto and then the boys can have the cheer wine and cherry.

Yes. But hey, if nothing else, this seven up yours could still be like, you know, part of the campaign, I guess. Maybe not as inclusive. You know, up yours. Cancel culture. Anyway, seven up. Good for you. You get. Maybe not as inclusive. You know, up yours. Oh, no. Cancel culture. Anyway, seven up. Good for you. You get up.

There you go. Last article, we're back on the AI train. Patron Tequila serves AI-generated cocktails for National Margarita Day, which was this past week. Yes. The Patron Dream Margarita Generator. Consumers can list their dream destinations, favorite ingredients, and garnish with a chance to receive a custom margarita image. Nice.

Fun. It's fun. Yeah. It's funny how all the cocktails are coming out here. Yes. And drinks. When was the first time you saw Patron? Do you remember what was your first you saw like Patron? Do you remember like, what was your first experience like hearing about Patron?

When I bought a bottle of it off of a friend of mine in a parking lot when I was 18. It was like the coolest thing ever. It was like, he was like, I have it. And me and my friends are all going to take a shot from it. And then we'll give you the rest of the bottle. And I was like, cool, 20 bucks, great. But I didn't know anything. I mean, I was very, again, homeschooled. So I just knew it was tequila. Great. Uh, but I didn't know anything. I mean, I was very, again, homeschooled. Uh,

so I just knew it was tequila. Yes. Uh, Nick, did you, uh, you have a first time experience that was Patron like, like you remember it or is it always like, Whoa, expensive tequila? Oh, we had it around. It was pretty good. I enjoyed taking shots of it. Yes. Definitely didn't have any first time experiences like Christina. Oh yeah. Very few people do. Yeah. I know.

I definitely got a little bit drunk in my parents' house with them in the room beneath me. So. Well, I mean, National Margarita Day was this past Wednesday. So, you know, and you can always make up for it, you know, today. Yeah. It's really more of a lifestyle, you know? Yeah.

It's a bartender day. Exactly. You know, so. Kick it off. Can go back to it. So this is a fun way to use AI. And stay trendy, too. Exactly.

And it reminds me that it was going around on Instagram, like the AI generated photos. I did this where you put like 10 photos of yourself and it makes like cartoons of them and stuff. So, uh, probably something similar. But, uh, I just remember Patron, like when there was this time where like,

like going to like Mexican restaurants and things like that was like really to booming. Yeah. This is probably 15 years ago. Sure. And I just remember like Patron was always the top shelf. Yeah. You know,

tequila top shelf. It's a good name. The, uh, and the bottle was cool and top shelf. Yeah. You know, tequila top shelf. It's a good name. And the bottle was cool and like all that stuff. Yeah, the bottle is super cool. It's pretty. It's pretty. Yeah. I always like, even though I don't know that I'm,

I like Patron as a tequila, but I don't know if my tastes are discerning enough. Yeah, I know the difference between like terrible, like $10, like tequila and that. But once it gets to like maybe the $30 and up level, I don't know if my tequila tastes are discerning enough.

That's my, I don't drink tequila a lot at all, but I always take a shot before I do stand up. It's like my tick. Yes. And I can tell you the difference between like a cheap, shitty handle and Patron.

I'm especially with a shot. If they have Patron, I'll take the Patron. Casamigos. Casamigos is good too. I can do Casamigos. And I don't know if I like it just because like, you know, was it Brad Pitt or not Brad Pitt? George Clooney. George Clooney makes it or whatever.

But, you know. But it's better than Lunazul, which is what I have a lot. Oh, yeah. But there you go. Take a shot on us, what I have a lot. Oh, yeah. But there you go. Take a shot on us, everybody. Take a shot. Tip your bartenders. Tell them the Radcast told you so.

Yeah. If you're listening to this, the day of. If not, you've got to wait until next year. Work your calendars. Exactly. Important day. Any final words? Drink responsibly.

Drink responsibly. Go check out Good Ranchers, the official sponsor of the Radcast, our newest sponsor, telling you, meat delivered to your house, it'll change your life. For Christina Yossi, Nick Weaver, I'm Ryan Alford. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.