Right About Now with Ryan Alford - Fields to Fortune: Moses Heredia’s Rise

Episode Date: August 19, 2025

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources: Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science Media SUMMARY In this episode of "Right About Now with Ryan Alford," Ryan interviews Moses Heredia, founder and CEO of Global Processing Systems. Moses shares his inspiring journey from working in agricultural fields as a child to building a thriving credit card processing company. He discusses the influence of his immigrant upbringing, his mother’s values, and his servant leadership style. Moses emphasizes resilience, integrity, and giving back, highlighting how his company survived economic downturns and the pandemic. The conversation offers valuable lessons on leadership, the American Dream, and the true meaning of success. TAKEAWAYS Moses Heredia's journey from humble beginnings to becoming a successful entrepreneur in the credit card processing industry. The influence of his immigrant upbringing and his mother's teachings on discipline, faith, and hard work. The importance of competition and a strong desire to win in business and personal life. The role of leadership and the significance of building a positive company culture. The impact of personal experiences and real-life challenges on shaping leadership philosophy. The evolution of Moses' definition of success from wealth accumulation to helping others grow and prosper. The importance of honesty and transparency in business relationships. Reflections on the American Dream and the opportunities available in the United States. Strategies for overcoming economic downturns and maintaining business resilience. The value of community, service, and giving back as integral parts of a successful business model.  

I've never done any drugs in my life, but to me, winning is a high. You have to be obsessed. I'm obsessed with winning. I'm obsessed with making deals happen. And not only winning for our company, but winning for both sides. It has to be fair. You also have to make sure that your opponent or not your opponent, but your business associate who you're doing service for is also winning

because then it won't be a fair deal or fair trial, right? This is right about now with Ryan Alford, a Radcast Network production. We are the number one business show on the plan. with over one million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping next and cash in checks? Well, it starts right about now. What's up guys?

Welcome to Right About Now. Your number one marketing and business show on Apple Podcasts. We thank you for that. It's not lost on us. And if you want this belt, you've got to come take it out of my cold dead hands because you made us number one. and I'm keeping it. And my 65-250 body ain't giving it up lightly.

But you know what? I like fighters. I'm a fighter. I like people that work in the dirt all the way from the fields to fortune. Hey, it might just be the title of a new book from the founder and CEO of Global Processing Systems. He's the Maverick Mobile with the heart of gold. He is, Moses.

What's up, Moses? Hey, what's up, Ryan? Thank you for having me, brother. It's an honor to be on your show. on your podcast, man. It's a good stuff. I've heard a lot of good things about you, my man, and I'm just honored to be here today, brother. Hey, likewise. I think we were cut from the same cloth in some ways. You on the West Coast, me on the East Coast, and I think when our friends connected us, they knew kindred spirits on some level, really respect what you've been doing,

the way you've done it, and damn, pretty damn successful, brother. You know, getting after it, aren't you? Yeah. It really boils down to my mother, God rest of your soul. She's not with me, but We come from humble beginnings. I remember I never had a babysitter in my life. She never panned me on anyone. My mom was an immigrant from that school. I was raised in the fields, man, and I did a lot of chop cotton. I did the peanuts, the cucumber, the bell pepper, the pecan.

So I was raised out there. Some of my colleagues asked me, hey, how old were you started working? I was like, when I was a child being there, that was my playground. And then I just started working. So I helped my mother out. She taught me a lot of discipline, dedication, and determination. And that's where it really came from. and all of our siblings, you know, we work hard and just do the right thing. And that's what it was taught. Now, my mom didn't come from wealth, obviously. She never cared about her skin color. She never cared about her education. And she was an immigrant. She would always teach me about faith. So that's what the book is about. It's about God, faith, and going all in. And that's what I did. And I've done that throughout my history with just a high school education. I was going to go into law enforcement. I got a little degree on that. It was in my DNA just to be an entrepreneur. At the young age, I was.

I was just at a high school, and I started searching back in those days, I mean, the internet wasn't what it is today. You would go to the unemployment office and looking at the bulletin board, what's offerings for any employment. So I remember seeing fast food environments and I remember seeing something that said, telemarketing for a banking system, right? And I'm like, you know what? That's something professional that I'd like to do because coming from the fields, I remember as a child, I was like, man, I'm never going to work in the heat. I'm never going to work in the sun. I learned the hard way, which was good. It was a good upbringing that my mother had taught me. The rest was history, so I got hired at a telemarketing department, which is still in the same industry I'm in today for credit card processing.

This makes me feel old, brother, but I think it's going 30 years now that I've been in the Merchant Services world. Oh, you can't be that old. You look too good to be that old, man. Let me ask you a question. Before we get into processing and what it took to grow that company, we've got a good mix of up-and-coming want to be entrepreneurs, 25 to 30-year-olds trying to get after it, two executives that have already made it to a degree they're looking for insights or tips or different things that they could take from other executives like yourself. You used the words discipline and structure and things from your mom. But you know, I would guess that there's

at least a handful of people that were in your circles or around that may have had similar influences from their family members, discipline or structure or attempts at it. Is it nature or nurture? You said DNA. What is the success? Like, is it just innate? Or Is it just a combination of variables that if we could formulate, we'd all be using it? It's a combination of a lot, right, to make a full circle. So definitely discipline, dedication, and determination for me and, of course, the DNA. But I even preach this to my staff every day is like, be positive, productive, and proactive. It doesn't matter where you're at in life at this moment.

We all have a backpack, and that's all our problems. Leave that outside of the office, because once you leave, they're still going to be there. Come in here and transform yourself and hit it hard. One of the things outside of my V&A and family and being disciplined, dedicated, was the competition. I always seen my associates as a sales agent because I was top sales in 94, 95, 96, and quarter 97 is when I got promoted. But what I would do is my colleagues were the ones that would motivate me because I couldn't have them beat me in sales every month. And being on commission only, we would look at the board and see who was leading the board. And I'm like, oh man, I got to go get a couple more deals because Mario's up ahead of me.

It's really your colleagues and your people who you surround with, you know. One of the things that's out there a lot, and I am a true believer in this, you are who you hang around with. And in my book, it teaches that value core. When I was a kid, I was not an angel. I was a great athlete, but I could tell you that my grades started going down in South because I was hanging around my group of friends who would, after school, we would out and get some alcohol and have someone buy it for us and then I go home and do my homework. And that's when God gave me the wisdom and the choice like, hey, you're going to the long path. But it has to do a lot, your influence of who you're around with. yeah, you have the certain pedigree and DNA, and that's great.

I see a lot of great athletes, brother, that have the pedigree, have just a stana, but guess what? They are not surrounding themselves with the good core of people, and they get in trouble, and they get set back. There's a lot of that out there that are great athletes that have that. Unfortunately, they lose, they throw their career away. So just like in sales or an entrepreneur, you can easily go the wrong path, having bad traits and habits.

So it's a combination of everything, and you have to just stay on the grind and make sure that you have what I like to call the 4G. of course. But, you know, just stay disciplined, stay true to yourself and make sure you're very careful who you surround yourself with. You said it without saying it. And I'm going to point it out it's one that took me a while. When I hire people now, I ask, are you competitive? How bad is it hurt if you lose monopoly at home to your kids or to your siblings or like, you know, they can tell me stories where I know it's not bullshit or something? I don't know. The competitive spirit plays a lot. It drives a lot in business. And sometimes we can go, oh, that can be unhealthy. Anything can be

unhealthy, everything in moderation, including moderation. You got to be competitive, right? You got to like, you want to win. You're absolutely right. You have to have that winning spirit, even when I am still negotiating with the financial institution on a big project or a big deal. Once I hang up that Zoom call or even that phone call and I have the agreement and they say yes to everything, it's so emotional that I get tears in my eyes because the competitive spirit comes in. And to me, thank God, I've never done any drugs in my life. But to me, winning is a high. You have to be obsessed. I'm obsessed with winning. I'm obsessed with making deals happen. And not only winning for our company, but winning for both sides. It has to be fair. You also have to make sure that your

opponent, or not your opponent, but your business associate who you're doing service for is also winning because then it won't be a fair deal or fair trial, right? So for me, I get emotional, especially when I'm working on a project, some projects takes months. But when there's a signed document and we make shake ads and we say, hey, we're going to use your services, we're going to ride together. That's just such a great high and a competitive spirit that I've had that since I was a kid, bro. I remember I was driving a 1979 Honda Accord and I was 19 years old and I would leave the customer's location and the customer gave me the agreement and I signed the dotted line and I would just drive in my car. Tears would come down my eyes and I would just be so happy and thanking God,

first of all and just say, man, this is awesome and just tears would come down my car because I was on commission only out there hustling, just surviving. It has to be a combination of stuff, but you have to be obsessed with winning. It's just an obsession with winning. And of course, like you said, everything in moderation, I'm not obsessed where I'm going crazy, right? And I have to see a shrink or anything like that. But it has to mean something to you, though. I don't want to go down the participation trophy route, but I guess I will. Everything's gotten convenient in life. And that's a good thing. Technology's made things convenient. Amazon. There's a lot of things that technology, innovation have progressed forward so that the human life is easier.

I'm not fighting that. That's a great thing. More efficient. We can get more things done. But it's also kind of conditioned us to this standard of comfort and not discomfort that when there's discomfort, we get sideways because same thing. Oh, he's not going to like being third place that we give the participation trophy. No, I mean, in our house, there's winners and losers. I have four boys. Like, sorry, you know, you want to play horse with daddy? Be ready to lose. But now they're 15, 16 now, and Moses is getting closer than I want it to. But you know what? I will lose ungracefully because I want to win. But I do. But again, again, I want to stay out of the complete discord of politics and everything else, but there has been a comfort level that we've been ingraining in our kids and society with what it truly takes and that there are winners and losers and there's outcomes for effort or non-effort.

Absolutely. I agree with you. I can't even imagine what that household would be. All the testosterone going in there, man. So your poor wife, you know. Oh, she kicks our ass, man. She pursues a D-1 basketball player. Oh, that's cool.

there you go she's competitive man yeah national champion uh oh there you go okay so it's right up right up your alley man so you're safe she's kicking their ass too they can't beat her in pig or horse yet either so yeah she handles it that's beautiful man what a family to have like that man that's amazing so that's good man so yeah i appreciate the family growing up we were all close to and i'm the youngest of four yeah how was that you're the baby but you know the baby grew up you know what to be quite honest I never knew or looked at myself as the baby. My mom, believe it or not, would tell me, hey, take care of your older brothers and your sister. I'm like, what?

But you know what? Something about parents, they know something. My older brothers were a little wilder than I was growing up, and she knew that I had a little sense. I would think before I would act on something. So she must have seen that trade because she would always pull me aside or call me even when I came to California. It was like, hey, make sure you're taking care of your brothers. So I had a conversation with one of my old brothers about this one time. And he's like, what?

Mom never told me to take care of you or anyone. I'm like, well, there you go, man. She obviously seen something that you were out there still being wild. Family is everything to me. If it wasn't for my mother, I wouldn't be where I'm at. Of course, God, number one. And then my father still resides where I was born and raised with my sister and cousins, uncles. I got everybody back home.

It was a small town where I grew up. I mean, I used to drive a tractor back then and work in the field. So it's super cool, though. I love going back, Ryan, because you get so stuck on the day to day, the grind, the day to day. And when I go back home, it's just a different environment. It's just different type of people. They stop. They say hi to you.

They open doors. It's just the whole world is just changes, man. Because I'm actually like, I would say maybe not even a quarter of a mile from Texas. So it's like West Texas where I was raised. So every time I shopped, I went to Texas. Every time I worked, I went to Texas. So Texas was really where, but it was New Mexico of the corner where I was born and raised and went to school there, man.

But listen, like you're saying, I love to hear stories like that about your family, the kids and things because that says a lot. And it's everything, you know, staying close. and unite and help one another man. Talking with Moses Heredia from Fields to Fortune. Was this just where you pointed your talents and where it happened you landed?

Or was it more purposeful than that in kind of growing this empire? When I started working for the second largest process in the world, which was national processing company at the time, I started at 425 an hour, right? I mean, just bare minimum telemarketing. I got promoted to telemarketing manager after a month. So I would be in charge

of the telemarketers and we would make appointments for outside salespeople that were on commission only. Then I made an appointment one time, and the gentleman on the phone was here in Southern California, and he said, you know what? My language barrier, I would feel more comfortable with someone in Spanish. And I'm like, ooh, I speak Spanish. So then I started talking to him in Spanish and then wrote up the appointment. I gave it to my manager at the time. And he said, well, throw it away.

We don't have any Spanish speaking sales agents here. I'm like, okay, because the corporate office was in Louisville, Kentucky. It was kind of like, it was just, well, now you do. What I said, I'm like, I'll take it. And he's like, no, you're better suited for me because you handle the office, you open the office, you close the office, you handle the tin telemed. market drive. I'm like, listen, I need to go. I made the appointment and I feel comfortable going. So he said, well, you better close it. So long story short, I went there. And for an hour that I was there at his location, I think I made close to $800 and 30 minutes. And I was like, there's no

turning back. I came back in the office and I resigned as a telemarketing manager and I went to 100% sales. I was a top sales person in 94, backed it up with 95, backed it up with 96. And then in quarter of 97 is when I got promoted to territory manager. I did so well, Ryan, with that they promoted me to district manager and then regional manager. And then finally, I was going to get promoted and they all made an offer to be vice president of sales for the second largest process from the world at that time, national processing company. And that was to Louisville, Kentucky. And I was just a California guy by that time. And then that's when I decided, you know what, God's blessed me so much. So many different offices, so many employees that I'm doing it already for someone. Why don't I just do it for myself?

It was like, from one day to the next, I just like resigned and walked out. I didn't have an office. I didn't have anything. I mean, I was working out of a pick. pickup truck, a Ford F-150 at that time, and meeting my sales agents off the freeway, I would have meetings at Marie Calendors or Coco's at a restaurant in the morning. And nothing could stop me because I had been through the worst before those times. So I had already been through the worst. I'm leaving out a part of the story where I was in sales in 94, six months into it. I got in the car accident. I got rear-rended really, really bad, brother. It was like a seven-eight car car collision on the freeway. It was so bad that I lost conscience and I woke up and I was facing incoming traffic. I had blood on my

face, my chin, and the car was totaled. I just walked out, like, what's going on? Long story short, so I didn't have enough funds and I was on commission only, so I couldn't collect unemployment per se. What did I do? I buckled down, brother. I didn't have electricity. I didn't have water to take showers because I couldn't afford the gas bill. I couldn't afford the trash bill. At the end of the day, I couldn't call back home to get financial aid from my mom or my dad because I made a decision to leave so that way I can help them out. So I remember borrowing bikes. I would take a bike to my customers, the MetroLink, cars. So I had a struggle. I remember even going to the fast food where I would take their napkins, their toilet paper,

because I couldn't afford that. I really, really struggled. So for me to walk out and open a business was a cake walk to me. I had been through the worst. I was blessed enough that I already had learned a lot through the trenches, man, and nothing scared me. I couldn't fail. And with the grace of God and the faith brothers, like, hey, man, I'm moving forward. Like nothing's going to stop me. I would just host meetings, like I said, at restaurants and meet my agents off the freeway. And finally, after, I think two months of looking for an office, I got an office. And then the rest is history. My company has been in business now 22 years.

Some of our clients are well-known KFC, Domino's, mobile gas stations. We have a subway. We have the national brands. But that's not where I really focus on. That's a feather in our cap that we have the national brands, right? But we really focus and tear on the small mom-and-pop businesses. Let's say there's a one-man shop that works at his house and he's a plumber. per se or does garage door fixes or opens or whatever, right? So we cater to the smaller guys

and the smaller clientele, whether it's one location to 10, 20 location. We really tend to help with less educated business owners because that's the last thing they need to worry is how's the financial institution is going to take advantage of the situation? Because the only thing that separates us from the financial institution is that they're more interested in your checking account. They're more interested in your CD. They're more interested in your refinance or getting the car loan. We don't do any of that. We're just laser focused on credit card processing. That's it. So we have the state-of-the-art technology, and we're out there every day looking for a better ways to make their lives a lot simpler and easier. So that's what separates us from

the other big financial institutions. We have agents throughout the country, brother, just representing the organization. And our corporate office is over 50 employees day and day out. Is it in LA? Yeah, it's in LaVern, California. So we don't do anything third party. Like, everything is here based. So we have our own customer service. We have our own fulfillment in-house. We have our own technical support, our sale support, our agent support. Everything is in-house where we could just go tap on that office on their shoulder or walk to that building wherever they're at in the location. So I don't farm anything out, third party or different countries, like everything is here. When you call our office, you get a life person on the phone,

and that's huge because when I was back in the 90s working, that's how it used to be. It was old school. Someone answered the phone. How can I help you and transfer you to Wood Department? You call a financial institution or you call any other of our competitors, and that's what separates as well is that you'll get a life person. The last thing I hate when I have an issue with anything, credit card bill, whatever it is, that you call and you get pushed this button, push that button, and then sometimes it's after hours, oh, we'll get a hold of you tomorrow. So anyway, at the end of the day, what I built is old-fashioned customer service,

one brick layer at a time, and it's making relationship and shaking hands and making it happen. And we've got really honored with the largest processors and awarded for having a lot of clientele and also being in business as long as we have, even through the COVID, even through the times of the stock market went down back in the mortgage era, which was 2008, 9, 10. We stayed low. One of the things that really happened, Ryan, in that era, 2008, 9, 10, and around that time, I took the hit first, brother. I went ahead and cut my salary.

As the CEO and as a leader of the company, I took mine out and I was not able to move forward with Christmas parties, functions, raises. So I sharpened in the pencil as a leader, I've always been the first one to take the hit. What did that do? I did not let one person go during that time. Not one person left my company because I did not change or fire anyone because of the compensation. I re-stratized and pivoted and figured out how can I make more money for the organization?

How can I keep my staff? And that's what I did. We've just been blessed as a company because a lot of them, businesses and competitors like myself went out of business in that era. And also in 2020, a lot of them went out. I mean, I had to close my office and we were not able to come into the physical office for 14 months. That drove me nuts, bro, because I'm just like a people kind of guy.

So I go to every department. I walk the floor. I'm like everywhere. We were blessed there again, not to go out of business and to maintain and repivit again. We had to re-adjust. And then one of the happiest days of my life was coming back to the office after 14 months being closed. That's some of the highlights where we had some up and downs. Every entrepreneur has struggles, man.

It's how you deal with them. You're going to hit a bump that's a natural disaster or something that's out of your hands. COVID was out of my hands. The stock market was out of my hands. There's nothing I could do. But what we do as business owners out there is you grind down, you stay down, you buckle back. You look and you all observe, what can you do different? How can you still maintain and grow?

So it's just really going back to basics, man. It's what it is. Talking with Moses Heredia, he is the CEO of global processing system. Say, Moses, how did you transition from getting high-level work done that all benefited yourself as a salesperson to then building a team and a company? You seem like a natural people person, so some of that seems obvious to me. But I do think it is, and it's one of things I had to learn. You know, I grew up a high performer, making a lot of money for a lot of people, including

myself, but it wasn't natural for me to maybe pull people along with me, like, because I was competitive and everything else, and that could kind of, how did you sort of transition and what was it like sort of building this company and this team out? Let me just give you a couple of stories that will probably shine some light on what happens. So when I was a child and a kid, my mom seen me work alongside of her as I grew up with her in the field. At the age of 12, 13, 14, back in the country, parents don't care if you have a license or not.

So what she seen in me, brother, is I would have the immigrant, the crew. I would have a bunch of crew with me and I would take them to the job sites, okay? And in those job sites, we would have lunch together. Someone's birthday, we would have a cake together. It was team building. And these people were a lot older than I was and a lot less fortunate. And my mom, what she would do is she helped thousands of people become residents and American citizens on how their performance were with the growth, with paying their taxes.

So she was a big influence in that and was well known. where I was born and raised. But to answer your question, no, I didn't grow up just like, hey, you're going to go ahead and take over this company or you're going to do well. It started as a child and seeing my mom open a restaurant and helping her in the business, seeing her in the field lands with the immigrants and team building. So I would be in charge of a crew and take them to different job sites. She would do also rental properties, brother. And I used to see her how she would handle the business and how she would talk. So one of the things that I just give credit to. And to answer your question is I was always alongside of her. She didn't have education and she didn't have

much to work with. But at the end of the day, she had people that respected her because she would not lie, cheat or still, and she was always fair with everyone. And she was just a hard worker. So I learned a lot of those traits along as I was going through my industry. And for me, team building, I had already done that as a kid and my mom taught me, just be compassionate with people, offer them the respect that you deserve and never lie, cheat or still, just work with people and just have that, uh, common sense. So I can't say that I changed anything or I read a book or I went to college because I never did. It was just being around good qualified people that taught you the best and want the best for you, Ryan. It's really that I can just thank my mother for.

Being human, maybe. I mean, it's true though. Being yourself. I mean, you clearly have some natural born leadership skills. I can see them. I don't even, I barely, I know you from reading about you and known you for an hour. And I can sense the natural born leadership qualities and serving others so that they serve you. And not for that, but just because it is that reciprocation that happens when they see that. It sounds like that's what's happened a lot. Absolutely, Ryan. That's huge. And, you know, I have staff that have been with me since the birth of the company for over 20-something years. And that's outside sales and inside the corporate office. They're here not because they love their furniture or they love the things or the coffee here. They're here for a certain reason. And it's

the same thing that I preach is like, don't lie, cheater still. And you and I will go all the way to the wills fall off. And people have retired here. People are still. moving forward. I've seen a lot of people flourish from here. They've bought homes. They bought a second home. Now they're investors. It's beautiful. That's success to me. When I see my staff come from nothing and I give opportunities to people and they can become something. That brings tears to my eyes more than anything. And to me, that's success. Seeing someone grows, now they have a family, now they're moving forward. It just speaks volume to have a staff that's been with you since the birth of the company. And I'm not talking about one or two. I'm talking about probably 15, 18 people that are still with me

in respects to that. It just speaks volume because of the culture. that we carry and how we conduct business. So you always have to really just be a leader and go first. Preach what you say. Whenever I do a board and I'm having meetings with my management team and even all my staff is I do the pyramid upside down, the first person that is important is obviously our customer because without our customer, we don't have a company or a business. And then I'm always at the end. That last person that matters is me. And I turn that pyramid upside down. It's like the CEO is the first one that gets hit. And that's me. And I've done that. And I've proven that two different occasion when we hit the bad market and how to repivit. So it's really having a foundation and really

caring about your people. A lot of people talk shit. And a lot of people say, yeah, I do this. Listen, action speak louder than words. I just got on social media, brother, last year. So to me, all this is new podcasting and social media. So I found my company and built my company way before social media. Social media didn't make me. So God made me and I just hustled my ass off and didn't really give shit with other people thought or my competition. And that's who my competitors are. And I just move forward. But at the end of the day, is my staff speaks for itself because they've been here because I've done what I've done with them and continue to keep pushing them. Yeah. Moses, I think, you know, I've heard from you a lot of attributes that are important. But what's the one thing you don't tolerate?

Bullshit. I didn't have to think two seconds about that, Ryan. Like, listen, I, you know what? Some of my staff know me very well when they did something wrong. They know to come in my office. Like, hey, I know you're going to be upset. But here's what I've done. And I always tell them, when you have a problem, you need to come with the solution. Solution. Don't allow me to always fix your problems. So they come in there with a little solution. But one of the things to this day, I won't tolerate because my mother was the same way is like, don't come up here with some bullshit, you know, and trying to dance around it. Give it to me straight and let's fix it. So at the end of the day, entrepreneurs need to carry themselves the same way with their clients, even a client per se. Let's say that they make an order or a purchase order, right? And you can't deliver. Hey, tell the client, listen, you know what, this product will not be delivered into a certain time. We hire a high volume of sales on it. It's a very popular product. and be truthful instead of telling them one thing and then coming up with another bullshit, your customers will respect you a lot more and you're just straightforward with them and be honest. And if they're my customer and we screwed up, I tell my staff, admit it. Admit that you screwed up and how you're going to be doing better and it won't happen again. Just be honest.

If we were just honest with one another, brother, I think things will be a lot better. And I hope some of the young entrepreneurs out there or even existing entrepreneurs are listening that they can take that pedigree and ingredient. And it takes a lot of ingredients to make that good loaf of bread, right? Not just one ingredient. at the end of the day is take piece by piece, man, and make a masterpiece out of it and carry it on and push that it forward. And don't do it just because it sounds good or don't do it because you want a pat on the back. Do it because you really mean it and you really care for your staff and the client because without the client, no one here will have a business that's in business, period.

Right. I think I have to talk to my people. The client is the reason the revenue comes in the door. Even like Google executives have come out and said this, that, you know, we forgot that it was about the client because they, you know, making it more comfortable. for workers and having the nap pods. I'm all for, you know, I mean, you know, kumbaya, whatever. But let's not forget this is work and we have clients to serve and we ain't got no work. I still want some work, baby. What about you, Moses? Hey, man, I'm following right behind you, brother. You need the way I'm right behind you. So yeah,

that's the pathway that we got to respect and take because that's the coldhearted truth out there. We need to make sure that they're happy. Even some of my clients, I tell my students, I tell my that, listen, yes, they're wrong, but at the end of the day, they're right. Listen, there are clients that make them happy. What is it that they need? And how can we fulfill the requirements that we can move forward and get past this? So at the end of the day, you know, it's middle ground. Always, brother, always, absolutely, 100%. Yeah, exactly. Moses, a guy like you, been successful, very high level, very successful company, written the book. It's always a journey. I always tell people there's no destination, you know, we're always on

the journey, you know, to our last breath. But what does, like, in success look like to you? not the end, but like, is it hard to make a guy like you happy? There's some people, I don't know you well enough, that I feel like they're successful. And it's like, I don't know if they'll ever be satisfied. For you, though, what is true satisfaction? You know, when I was younger, I'd say early 20s, 30s, I would say, I'm going to retire young. And to be quite honest, Ryan, success to me is, like I mentioned earlier, is seeing my hard work show with my staff and how they grown, how they progressed, and how they've been. about one home in California.

Buying a house in California is like giving one of your sons away, man. Yeah, exactly. No small feet. And then to me, they bought another house, an investor because they're renting that one. And they bought a new car. They're having a baby. So successful, two things, right? Number one is, I don't think I'll ever retire, you know, it's just in my blood.

I love to do what I do and helping people. I'm always just out there, whether it's in the politics, whether it's giving wheelchairs away or helping the needy or paying the layaways or even staying here in the office. I come to the office Monday through Friday, brother, unless I'm traveling. So success to me, it was never looking into my bank account. It was never about the money. Some people get greedy and it's all about the money. And my philosophy and the way I have been blessed is I never looked at that.

I've always looked at what can I do? What can I do better? How can I improve myself? How can I get more clients? How can I make more awareness? And just move forward. And guess what? When I would look back, I'm like, oh my gosh, bank account is growing.

But you know what? I did that even working for the second largest processor when I was an employee when I was W2, brother. I never really did it for the bank account or the money. I just did it because of the passion. I love to help people. So success to me is not money. Success to me is helping people around you, helping people grow, even giving back, giving back in general. And our company gives back in different countries of the world and the United States as well.

And the homeless, like we do a lot. But it's really that to me, the key thing is success because helping them is success. Because I remember where I came from. I came from very humble beginnings where we didn't have too much of anything growing up. I never forgot where I came from and staying humble. One person told me this and I remember hearing this and it never left my mind is some people say, hey, money changed that guy. And I'm like, nah, bullshit.

Money never changes a person. The person is really who they are, but money just shows who they really are. Because some people get money, Ryan, and then all of a sudden they turn into assholes. But guess what? They weren't always an asshole, man. It's just money amplified that and just ignited that shit. So me, thank God, that I remember where I came from, I still carry myself like I'm poor, bro.

I never look at my bank down. I don't thrive. It's not about the money for me. It's always about the love and helping and growing, whether it's my church, or whether it's a nonprofit or with even my staff, that they have something going on and they're doing a walk-a-thon for a certain disease or whatever it is. It's just reuniting and helping one another. And our country would be in so much better freaking hands. Instead of just pointing fingers at each other, like, here, we're in a freaking country, man. We're all here together. Let's help each other out. So success to me to ask you your question, Ryan, is seeing my people that I have helped or my staff succeeding, bro. That to me brings tears to my eyes and that success for me. Final area I want to go down, just giving Moses your upbringing the son of immigrants and we live in a great country, the greatest on earth, United States of America, you've seen, you know both sides of it. You've got parents that are immigrants. You've seen it all. I think you know how great this country is. And I want you to voice your opinion because our own people like to turn our country against us or to turn us against the country like we have something to be ashamed of or that this isn't the greatest place on earth to live. and to prosper. And that the American dream is still alive and well for those that want to take advantage of it. I'd love for you to sort of close out this episode with just your perspective on that. We live in a country that we're free. Sky's the limit.

You want to open up in business tomorrow? Go for it. You want to go ahead and just like help and open a nonprofit and do church or missioners. You go help. Go go do that. We live in a country where there's no communism. You can't live on this side of the world or you can't live on this side of the country. Like, hey, listen, we're all free, you know.

One of the things that I am blessed, and my mother took me to Mexico when I was a child, and she left me out there for a couple of months. I'll tell you what, it was rough. And looking back as an adult, I'm like, I thank her for that now, and I'm glad she did that. I was out there playing with other kids, soccer out in the dirt roads. That's where the roads. It was dirt. It was no street, no pavements, right?

But they had no shoes on. They had no TV. They had no electricity. They had no running water. I was like, this is crazy. But it made me who I am today. Fast forward to now, I help a nonprofit that's a wheelchair company. and what they do is I heard this story, brother, and just broke my heart.

This mother, ah, shit, it just hits me every time, man. This mother would walk a couple of miles to take her child to school, and it's in another country. She would tie her kid on the back and take him to school and then go home and look after the other ones and do the chores. And then she would pick him up again and bring him back. We donated so many wheelchairs so that way they can be mobile and just do a little more things. And this is a child, bro. I think the child was like seven years old, man. So getting back to what you're saying, Ryan, we live in a country that people don't realize.

Sometimes when I get into discussion like that, I'm like, you know what, why don't you go move to a third world country and then come back and let me know how you feel about our country? Because at the end of the day, these people are just born with a spoon in the mouth or they come from different environments where they've never suffered. I suffered. I've seen it. I witnessed it. And maybe it's a different environment from living that life. But to answer your question, man, I am so proud to be an American citizen. I'm so proud to have a president who believes in our country and want to make it better.

going to other countries and saying, you know what? You've been taking advantage of my country for so long. Now you're just time to pay back. And that's what we need. We need more fighters out there. We need more advocates. We need more people doing the right thing for our country. I don't care if you're an immigrant, different skin color or uneducated. I don't really give a rat's ass where you come from. But the end the day is love this country. Appreciate this country. That's all I can say. If you're unhappy with this country, then maybe you need to go somewhere else. But we live in the best country in the world, Ryan. In the world, I could say that. And I stand behind that 100%. There's no other way to end it right there. That's what the audience needs.

here, Moses. Where can everybody learn more about the book, about you, about global processing, all the stuff? We're some good destinations for everything. The book, they can find it on Amazon or at Barnes & Noble. It's, um, uh, they don't have it. Yes. Oh, yeah. And then, uh, they can always reach me. Uh, I have a good team. I have a great social media team that they can, uh, DM me and then my staff will get it and they'll get in contact with me. It's at Moses Heredia underscore. Or they can even inquire on my website, which is, www.mosisoradia.com. We're always out there, man, and making things happen positive for people. At the end of the day, it's all about the positive world and staying focused with one another.

Moses, thank you once more fans today. I appreciate you so much for coming on the show and sharing your story and for being a great representation of America. Thank you, Ryan. I appreciate you having me on here, brother. And if you're ever out in California, definitely look me up and then we'd love to have lunch or dinner with you. And even if you come with the family, let's do that too, brother. Love it, man. Hey, guys, you know where to find us. Ryan isright.com. We'll find all the links to Moses material, his book, his social handles, the website, all of those things. Go check out that book. You need to. You see. We love this guy. We love him for everything he's doing to make America greater. And that's what we all got to do. Put one foot in front of the other. It's up to you. Not anyone else. Take it in your own hands.

We'll see you next time. All right. About now. This has been right about now with Ryan Alford, a Radcast Network production. Visit Ryanisright.com for full audio and video versions of the show. or to inquire about sponsorship opportunities. Thanks for listening.