Right About Now with Ryan Alford - Flavrs Takes on TikTok! - Weekly Marketing News 9.16.22

Episode Date: September 16, 2022

Welcome back to your weekly news episode of The Radcast!Sponsors:Branded Bills20% off RADCAST20TheRadcast.comGiveaway coming soon! Be sure to follow @the.rad.cast on IGRadcast News:Last Week: William King HollisRecording with Shawne Merriman this weekChristopher Lochhead next weekThink Billions Event Oct. 21-23We’re hiring a brand manager! Dm or email us for more info!Social Media Holidays:Friday 16th: National Guacamole Day, Working Parents DaySaturday 17th: International Country Music Day, Batman DaySunday 18th: National Cheeseburger Day, Wife appreciation dayMonday 19th: National Dance Day, Talk like a pirate dayThursday 22nd: National Singles DaySocial Media News:Snapchat Provides New Voter Registration and Awareness Tools Ahead of US MidtermsTrends in the Metaverse:Chipotle launches its Garlic Guajillo Steak in the metaverseStarbucks is launching an NFT marketplaceMarketing NewsFLAVRS TAKES ON TIKTOK WITH COOKING VIDEOS, SHOPPING APP   If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Hey guys, what's up? Welcome to the latest edition of the Radcast. Here is the Radcast News. It's Friday, September 16th, 2022. Our weekly marketing, advertising, business news of the week. What's up, Christina? Not much, not much. Happy Friday? Yes, halfway through September.

Yes, halfway through it. Don't like it. You know, I know exactly where we are on the calendar based on my calendar, my social calendar, which is baseball practice and then baseball practice. And then baseball game and then baseball practice. And then sign up for basketball. Sounds about right. Sports season is here.

Sounds about right. Yes. We love some fall ball. I know. Well, we're in it. Every one of them. I think they back some things up this year.

We've, we've, we've had like two baseball practices and I got the email for basketball and I'm like, okay, all right, let's go. So many athletes.

Do all of your kids play basketball and baseball? Basketball, all baseball, half. Sounds about right. Soc three fours that's that's really cool yeah it's good and i enjoy i mean look how i know i'll look back and i enjoy it it's just a little hectic you know it's like you enjoy it and you know you'll look back and go damn those were the days i know. I know. I know. Look, it's still hard. Still time bouncing around everywhere. And you know,

like, did I, are they getting good enough coaching? Like, you know, and then I'm coaching like basketball. Um, I signed up to help on baseball,

but they didn't really want my help in baseball. So hurtful. Yeah. I was there. I mean, I played baseball. I was okay, but then I focused on basketball. So Cole and I both played baseball. I was okay, but then I focused all on basketball.

So Cole and I both played basketball heavily. Nice. We'll see. We will see. Indeed. How's your late summer, early fall season? I know it's still technically summer. It's going well.

Going well. I mean, I wore a turtleneck today, but I look like Dwayne the Rock Johnson. So it's fine. You just need a bigger chain. Right, exactly. That's it. And a fanny pack. I'm the meme, essentially.

Did it make you... That's how I felt. Yes. When you saw the meme? Yes, I did. I was like, oh, no. Oh, yeah. We are not Meg Ryan.

It's fine. It is okay. So we had a... This happened last week, and we need to talk about last week. We're a little condensed for time, but, the new iPhone launch. Yes.

Uh, last week. Big deal. I guess long, I think pre-order it's coming out any day now. Yeah. I did order the new AirPods, uh,

because I lost mine. It's kind of like sunglasses and headphones for me. Last May. If I get a year at them. That's how sunglasses are. Yep. I empathize with that. They either break. They end up at the bottom of like Kiwi.

Or, you know. Stepped on something. Somebody walks. Or, you know, I leave them on the back of a bathroom stall. Like if you like, you know. Oh, yeah. The urinal. At a gas station or something.

Just to be specific. Yeah, I leave stuff on urinals all the know. Oh, yeah. The urinal. At a gas station or something. Just to be specific. Yeah, I leave stuff on urinals all the time. All the time. Yeah. You set me up for that one. Yes, you do. You do leave things on urinals. But yes, I'm excited to get some new AirPods.

Supposedly the noise canceling is amazing and the reviews got me i was like oh yeah i needed them anyway because i've been out without them for like three weeks uh they completely disappeared you know that bullshit like find your airpods well let me tell you that shit don't work like i had it all i got all that stuff turned on because i misplaced things and And I'm like, find my AirPods. Last place was somewhere in the middle of the lake. I'm like, okay.

I know they're not, I know they're not in the bottom of the lake. Right. Right. Like, but it's like, that was like the last time they pinged my phone, I guess.

Maybe we were out of the boat. Sure. And my, you know, they were on the boat and I'm like, okay, that's not, it's all, it's all Apple's plan.

So I turned on the thing that's like, if, if someone else maybe turns them on, it alerts you. Hadn't come on yet. Foul play is suspected. Yeah. So I'm going to go jack somebody up if I find them. We're getting new emojis. Well, we found them on the back of the urinal.

In the middle of the lake. They're like, we didn't know whose they were. Because how do you know? You don't know unless somebody's name's on the case. Mine are engraved, but my contact information isn't on them. Yeah. Dwayne the Rock Johnson. Yes, yes.

It just says The Rock, actually. I'll have you know. The Rock. Just The Rock. Okay, just The Rock. Right, right. And I'll be like, who's giving me headphones? From Greenville, South Carolina.

But we're also getting some new emojis. We're getting a goose and maracas and a little talk to the hand and a ginger root among others. I've been waiting for that talk to the hand. That's for sure. Every time you slack me I'm going to be like, listen. That's a Nick thing. Nick's a maracas player. I'm going to use that goose.

He plays maracas all the time. That's the wrong goose. It's Italian. Maracas are Spanish. Spanish. Close. Hi maracas. I don't know. that's how you blame it Spanish close I don't know it was great I will say as I age myself I worked on the first iPhone launch in 2007

and it was a huge campaign obviously one of the most prolific ad campaigns of all time and you know like to think back number one I feel really old because it was 15 years ago and it feels like yesterday. Yeah. And I'm being that guy.

You know, like, seemed like yesterday. But it did. But it was an iconic campaign and, you know, an iconic device because it's changed the world. It has. Because, you know, you had BlackBerry and you had other smartphones, but they didn't bring it to the masses as easily as the iphone did the interface and everything with the iphone just changed the game it it allowed my mom to use a smartphone right you know and so and then it connects to every other yeah in the app store and everything like that it's just amazing how it's changed media and the entire landscape of what you do and expect to do on your phone.

Uh, and so it's a, it was a fun time in my career. And then it's, it's crazy to watch. It's interesting. Cause I'm like watching like the innovations now it's not changing much, you know,

like they got a new thing, dynamic Island, the way like the little notch above where the cameras are. And it's cool, but it's like that. It would get me excited about an upgrade for that and like one or two more megapixels on the camera. There's been a couple camera innovations that have been worth it. I don't know. To me, it feels like every like fourth iPhone is when something worth it happens.

And this new iPhone, it's 0.1 inches bigger. It's like this one's going to have another camera. Yeah. What if it had another camera? We've added a six lens and camera to the back. Right, exactly. Next year it's going to be to the front. What if it came in purple?

Yeah. That's it. But, you know, so we'll see. I guess the apps themselves are the innovations. Be real. Yeah. Or, you know, how many more megapixels we can get on the shooting. Nick, you're going to be able to put down that DSLR and just, you know, shoot on the iPhone.

Yeah, the day is coming, man. There you go. Looking forward to that. Truly. Put down that heavy camera, get around the iPhone. I know. Just right in your pocket. There you go. Looking forward to that. Truly. Put down that heavy camera, get around the iPhone. I know. Just right in your pocket.

There you go. So we'll see. But it is, I don't know, how much it's changed the world. Yeah. Like if you really think about it. And how much you know how much content's consumed like the amount of data and the amount of content consumption and the proliferation I think of business marketing

because you know before you couldn't do I mean yeah there was digital ads and things like that on the website but right being mobile and being able to be marketed to at all times, you know, with the phone in your pocket. Yep. It's like it's just. Constantly being sold. Yeah. So there you have it. There's my thinking back.

You have back in my day. Moment of the day. No, it was fun. It was crazy. I don't think I realized how big it was in the moment. You know, I was just doing the job. Pushing out ads and the operational

side after the creative components. I will tell you who's a Nazi. I don't use that word lightly. Apple was the Nazi brand to deal with back in the day of wireless cell phones. I've worked with Verizon Wireless a lot.

So we worked with multiple manufacturers, including Apple. And when they, you couldn't do anything. Like, they controlled every single thing. Yeah. From, like, obviously packaging and design with their phones and all that. That was their own stuff. But, like, they were very salty to deal with uh compared to a Motorola compared to a Blackberry who would be up for like any kind of co-promotion co-marketing type things and but Apple's like lockdown city like I mean we never got our hands more slabbed than like if you did anything like,

and they were so scared of Apple too, because they knew how big it was and how big the launch was and how many phones they were going to sell. Like they were, they walked on eggshells with, with Apple and cause Apple was so controlling with everything. And so it was interesting. The difference between like a campaign for Apple and a campaign

for, you know, the droid or Motorola where we, and we pushed the envelope with droid. That was one of my proudest campaigns working on, you know, because they actually took it to Apple for about eight months. And so, and no one had really done that. Um, it didn't last, I think, cause they banned some of the components of the campaign, quite frankly. But Apple, man, they control their shit. I mean, and part of me, I mean, I admired it. Right.

But damn, it was a pain in the ass to work with. I mean, it's just like, you know, it was so funny. The clients, I mean, you know, executives, the way they walked on, like, you know yeah it was so funny the clients i mean you know executives the way they walked on like you know be in a room they'd be talking about well you know when apple comes out we've got to be really like and it was just like how much they bowed down right the fear and then every store tried to to then start mimicking what apple stores were like oh we gotta get cleaner because if you go into wireless stores or even any kind of retail store. Dust.

They were very busy. Lots of colors, lots of stuff. Apple comes out with their stores. They're all white. Yeah. Super clean. Everything's in the back and stock. Even to the Apple stores today.

And literally everyone became a me too. It's like, we got to have an Apple look. Every single person. Every store was trying to get clean and you know i'm not saying it didn't hurt but it was just it was just interesting watching the pendulum the behavior yeah of i don't know people and i was like imitation is the highest form of flattery well they were so uh there we go new iphones coming out don't know that i'm gonna get i get the ip 13 Pro, which I'm pretty happy with. But that dynamic island is enough for me.

But I will say those AirPod Pros coming in, I can drown out all the noise around me. Put on some music. There you go. There you go, I do. Speaking of music, sweet, sweet music. Nothing brings more music to my ears than our sponsor, Branded Bills. That was a smooth transition.

I was like following that really closely. Our sponsors pay well for those transitions. Branded Bills, brandedbills.com, the official merchandise sponsor of the Radcast. You can use Radcast 20 anytime, get 20% off. You can use Radcast 20 anytime, get 20% off. They've got tons of custom items, their own designs, as well as you can put your logo on anything like we have. You know, completely, you know, worn out the Radcast logo on every hat, shirt, and t-shirt.

Imitation is the highest level of flattery, everyone. Yes, yes. Follow us. Great quality, and hey, it's getting a little cool. Even in South Carolina, we've had 60s. It's been really nice early in the morning. It's great quality. And Hey, it's getting a little cool. Even in South Carolina, we've had sixties. It's been really nice early in the morning. It's been wonderful. Get your light little hoodie on or something.

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So giveaway coming soon. We're getting overloaded with I I'm getting attacked by hats. On either side. They've surrounded me. Yes, but go check out our good friends and official merchandise sponsor, Brandon Bills, BrandonBills.com. Yeah. Last week we had some great stuff happen.

Yeah. With William King Hollis. Yeah, that was a really very... What an inspiring episode. Yeah, I know, man. You know, like... Truly. It was kind of like a sermon meets motivation meets a lot of different things.

Yeah. A little different episode, but I really enjoyed having William on and just a really inspirational dude. I mean, like, what a natural speaker, talker. He's out, like, just making it happen, you know? And really enjoyed that. Check that out. That released on Tuesday.

We're doing a recording today, actually, for an episode that will release in a couple weeks with Sean Merriman, who's an all-pro. I don't know if you like – I don't like calling people ex-all-pros. I mean, he's, he's retired. He's a X defensive lineman from the San Diego chargers, but he was all pro multiple years.

God was a beast. This is like 20, 2007, eight, nine, 10, like just a total beast, all pro for like four years.

And now he's got a few new brands. We're going to talk market. We're going to talk balls and brands haha you like that the uh but uh yeah so sean merriman coming a couple weeks we're going to do a re-release because actually we've got a new episode with christopher lockhead christopher lockhead's one of the leading voices in my year in marketing, super bright guy, category creation, category pirates is kind of his brand. And I would re-listen to that episode and was like, this needs to be re-released because we're going to do a new episode next month. And so I think there was so much value in that episode for entrepreneurs and people thinking about starting new businesses and how to go about it.

And then we're actually talking about next month, something really fascinating, this notion of digital natives versus native analogs. So we have a really gigantic shift that's happening where people that have grown up with just digital, purely with smartphones, with other things, like the kids today that are now becoming 30, 31, 32, getting in leadership roles are digitally native versus people around my age. I think I swing a little bit to both of these, but 50 to 60-year year olds are native analogs

and they think about the world very differently. And there's some really fundamental change and some things that businesses need to think about because digital natives think about the world around you in the physical world as the alternative secondary world to their digital world and not the other way around so like you know they almost look at in real life being an interruption to what their digital real life is so like i mean this is an extreme example and i like to think my kids are more balanced than most playing a lot of sports and things like that. But if they're on YouTube or they're on they're playing video games and doing stuff, they would they wouldn't do that 24 seven. But anything is kind of an interruption to that.

Totally. Versus when I grew up, when I played outside and played and I had video games, but still playing outside, doing stuff. Right. You know, that was kind of my natural state. Yeah. That was your reality. Yeah. The realities now are digital and the implications of that are very vast. And that's what Christopher is going to come on to talk about. And it's fascinating. And I think any business leader needs to think about these things, about how marketing needs. There's just tons of implications.

So looking forward to that. That's next month. But we're going to do a re-release with Christopher on Tuesday of next week. If you haven't listened to that episode, really too, too good, too good to miss. Speaking of too good to miss, just really good to do this transition. October 21st to the 23rd. speaking of too good to miss just really good to do this transition thank billions october 21st to the 23rd we've opened up some new ticket packages for this uh you need to dm me if you're interested but this is going to be a big time event uh a lot of big time players a lot of

deal makers and some incredible learning and just opportunities to really rub shoulders with the best of the best in business right now. Howard Payne's just throwing this together. Howie P., great guy. Stealth Fitness, you get the plank. If you haven't seen the plank videos, I'm going to post one tomorrow morning. I was doing that shit this morning for like five minutes. It was kind of fun, you know, with Space Invaders or whatever the hell the game of the game is,

but they've gamified planking. Anyway, Howie P. So competitive. Throwing together Think Billions. This is about thinking bigger, going bigger, doing bigger. And this is how you do it. You come together with the best and the brightest. October 21st through the 23rd.

Go to thinkbillions.club to learn more. DM me if you're interested in tickets. And we'll see you there. Love to see it. Speaking ofclub to learn more. DM me if you're interested in tickets. And we'll see you there. Love to see it. Speaking of loving to see it, I'd love to see some people DM me about brand managing. Indeed. As would I.

Indeed hiring. Not a sponsored guest. You just validated their brand. Yeah, we are hiring a brand manager. So you can DM the Radcast or dear Ryan Alford over here. You want more info on that? You need to be local to the G Vegas area in Greenville, South Carolina. Yeah.

So, you know, you get to get on the ground floor with the Radcast, my personal brand, rubbing shoulders with celebrities like Christina and Nick. Comedian. rubbing shoulders with celebrities like Christina and Nick. Comedian. In all seriousness, no, good people, good team, good opportunity. Great hats. We have amazing guests. We have amazing content. We just need someone kind of helping us wrangle it all together a little bit

on both my personal brand and the Radcast. So send me a DM or you can apply on our website. I believe we have this posted, don't we? We do. That's at radical.company. So yes, looking for someone just to kick ass. You need to be socially relevant and up to date. Social media skills.

Social media skills, pop culture, hip, but also just get shit done. You don't, you know, take names and ask questions later. Better ask forgiveness than permission, I always say. Yes. So let us know. We are looking for someone now. And, you know, I'm looking for some social media holidays. Yes.

Happy National Guacamole Day. Day? I can't talk. Day? It's cool. It's fine. Everything's fine. I'm looking for some social media holidays. Yes, happy National Guacamole Day. Jay? Jay? Jay? It's cool. It's fine. Everything's fine. I'm having a stroke.

Yeah, it's National Guacamole Day. And happy Working Parents Day. Yes. Thank you. Yeah, today, Friday the 16th. We'll give... A little ding. Someone or no one.

It's quite all right. Yeah. And then tomorrow, you get to celebrate. You're a country music fan. International Country Music Day. The, yes, it is my favorite genre. Makes sense. Ah, there it goes.

A little late clap for both working parents and international. Country music is my favorite. So I'll celebrate it. It's Saturday. I'll be on the boat probably having a few years blasting some country music blasting some country music and i'll be wearing my batman outfit there you go it's batman day god i love i love me some batman oh yeah wish dc would stop making bad movies but it's okay i still love batman yeah it's kind of a little hokey uh you're gonna celebrate

national cheeseburger day on sunday i am gonna do do that. I'm going to eat me some cheeseburgers. On Sunday, National Cheeseburger Day, which is also... I'm going to make my wife a nice cheeseburger. That would be her wife appreciation day. Nicole, I mean, do we really need a day? As Nick said, I appreciate you every day. So, like, you know, I mean, Nick reminded me. I was like wondering.

That's right. Every day is why I have appreciation day. Every day is a holiday. As we have learned with this podcast at the very least. Yes. You know, it's funny. There's a guy at the lake. His name's Ed.

I don't think Ed listens to podcasts. I think that there's always an Ed at a lake at any given time old Ed his saying he walked down the first thing he said

every day is a holiday he's like but he's like but it's because he's always positive never negative be like Ed always

be like Ed every day a holiday there you go speaking of that I'm gonna be dancing my ass off on Monday for National Dance Day of that, I'm going to be dancing my ass off on Monday for National Dance Day. National Dance Day.

I might have to have Nick, what do they do when they sub in for you? Like a body double? Yeah, because you dance. Yeah, that's right. Yeah, you're a professional shagger. There you go. We've got Talk Like a Pirate Day on the 19th too.

Your favorite. I. I just said I was not going to do it. I had to. See? It's a job. Talk Like a Pirate Day. You got a good R, Nick?

R. Okay. Very nice. Give me some booty. That feels more on brand. More on brand. Which is great to roll right into National Singles Day on Thursday the 22nd. Yes.

Yeah. Maybe it's singles like dollars. Yeah. No. Single people. Single people. Yeah. Single people.

If you're single, next Thursday the 22nd, you need to celebrate. Buy yourself a drink. If you celebrate too hard, you might not be single anymore. You know what I'm saying? There you go. Go out and not be single. Right. Don't get roofied.

Just don't get roofied. You know what singles do? Mingle. You like to mingle. Like Pringles. I'm done now. All right. Cool.

Moving on to our social media news. No. There it is. I always try to get it at least once per episode. I've been slacking. Anyway, Snapchat provides new voter registration

and awareness tools ahead of U.S. midterms. Snap's latest efforts will seek to encourage more youngsters to register to share their vote, while it's also launching a new Voting 101 hub

in the app, which will provide instructional videos on how to participate. Kind of speaks back to reality being on your phone. That's, hey, you got to go to where they are. Yep. They're not TV campaigns

trying to get 18-year-olds to go register to vote. Right. They're not going to see it. Not the way to do it. So you got to go where they are. So it's good. I mean, and look, people,

I saw a thing related to this that said that like less than 30 percent of americans when polled knew what the three branches of the government were it's wild like so it's like the vice president they don't even know like the first amendment like it was like 30 or less less knew what the First Amendment rights were. People don't know what their rights are. They don't know what, you know, they just take it for granted. Like, oh, it's all going to be okay. Yeah, it's going to be all okay until they come for your guns.

And you know what I'm talking about. Ah, there it is. There it is. There it is. Yeah, yeah, yeah. Everybody got their tickets? To the gun show. To the Think Billions event. Yes, yeah, yeah. Everybody got their tickets? To the gun show. To the Think Billions event.

Yes. Tied back. But yeah, for real, it's good. You got to go where they are. Makes a lot of sense. I don't know. Every time I look, I've never been a snapper. Talking about being digitally native. I was on it in college and can't stand it and don't have it anymore.

Yeah. I don't like it. It's not my thing. There's still a lot of kids on it. Yeah. lot of people on it shouldn't be that guy kids not that old the youth the youth but uh it makes sense so it's cool shall we usher the metaverse in yes the button oh yeah trends in the metaverse. Beautiful. Back to Chipotle. Chipotle launches its garlic guajillo steak in the metaverse.

Chipotle has been aggressively experimenting with Web3, as we've talked about, launching virtual restaurants and Roblox last fall. And there is now a burrito builder game in the spring and a crypto game in July. Users can visit the Chipotle grill simulator on Roblox to learn cooking techniques and product information from Chipotle's vice president of culinary.

Speaking of just going to where people are, I get it. There you go. Like, I don't know. It made me hungry kind of reading the article. It looks really good. It tripped my brain up trying to say the word that you couldn't say. I know. I should have looked it up. I think it's guajillo. Guajillo you know yeah i don't know you know it's good but i mean i want to eat some stuff you know like irl in real life i'd go get some some steak some steak from chipotle no i mean it's fun it makes sense uh i just here's what i want to see i want to see the results from these campaigns i know from these campaigns. I know.

From these things. We talk about it. We've been talking about it for two years, NFT this, NFT that. And then I never see the follow-up that says sales rose 40% on NFT. Right, because of the NFT. The NFT challenge to 13-year-olds or whatever it is. Like, show me some data. Show me the data, folks, because I'm calling it into question because I still think it's PR.

Yeah. And they can't track it. Well, and the next article is Starbucks is launching an NFT marketplace. And I've not cared about NFTs at all until I saw this one because I am a basic white girl. But customers will have two paths to accumulating Starbucks. Go ahead. Play a ding. Do what you need to do.

Do the goat scream. Starbucks go ahead play a ding do what you need to do do the goat scream um but they can collect digital stamps by completing an in-app task quizzes or by limited edition tokens as of this past Monday Starbucks customers and employees can join a wait list to gain access to Starbucks Odyssey which is the NFT marketplace which will go live later this year like I'll I'll get a Starbucks NFT it's not going to cost me an arm and a leg. See, I'm a Starbucks person. Oh, I got the app, This is like a double I'm not in this genre.

Like, number one, I don't go, I go to Starbucks purely because my 12-year-old likes it. Sure. And I'll get like one of those, they do make pretty good

breakfast sandwiches. Yes. Or those little egg things. The little sous-vides. Oh, yeah. I can't even say that. Sous-vide. I'm glad vide i'm glad you said nicely done i would have called it something else the uh but uh i so i'm not a big starbucks person and you know i so thus i'm not going to go to their nft store and you know so yeah i don't know understood fair enough but i'm sure they'll

sell the hell out of it because everybody loves their Starbucks. All I know is you want to see the same people. You want to know where people congregate. You go sit at Starbucks the same time every Friday at 8 a.m. like my son and I did a little bit while McDonald's was still shut down. And you see the same exact people coming in and out of that place. Creatures of habit. Getting their drug.

It's wild. I don't know what they're selling behind that crack cocaine man yeah sweet sweet crack cocaine sweet sweet good i think we got time for one more today one more you know talk about flavors take on tiktok with cooking videos in a shopping app i think you're gonna see a lot of this yeah these spinoffs from tiktok that style of vertical video in a similar format, but niche down to specific individual topics or services. And this is it. I mean, flavors. Because if you think about it, there's a lot of cooking.

I think you've even talked about cooking stuff. So if you could just go to somewhere to just get the cooking stuff and link to your grocery store and buy it right there. I'm here for this. Seems pretty cool. I'm going to check it out. I want to look into it a little bit more and watch where this goes. But I think you're going to see these

kind of niche spinoffs from the TikTok kind of look, feel. And it makes sense. I think it has a chance to be really popular, especially with niche audiences, because you do kind of get in the vortex of TikTok if you do just want

the cooking stuff. And I know you could do searches and it will certainly be on your For You page and all that. But you're going to get a whole lot of other bullshit too. And so it's like, this makes sense to me. These are like channels. Yeah, exactly. Flavor should be a channel of TikTok. Stay there. TikTok wouldn't eventually buy them.

This is how this all plays out. Stay tuned. We'll play that clip back in a year. Yeah. We'll see how it goes. When it happens. Cool. Good stuff.

Tight 30 minutes. Indeed. Again. Hope everyone's great out there. You know where to find us, theradcast.com. Christine Yossi, Nick Weaver. I'm Ryan Alford. We'll see you next time on The Radcast.

To listen to full episodes or to contact us, visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.