Right About Now with Ryan Alford - From Gaming to Tech: Veronica Shelton’s Story

Episode Date: August 29, 2025

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now NewsletterFree Podcast Monetization Course Join The Network Follow Us On Instagram Subscribe To Our Youtube ChannelVibe Science Media   SUMMARY In this episode of "Right About Now," host Ryan Alford interviews Veronica Shelton, co-founder of Oak Theory, a creative tech studio. Veronica discusses her journey as a neurodivergent woman of color in tech, the evolution of Oak Theory, and the importance of diversity and accessibility in technology. The conversation explores the transformative impact of AI and AR on work and creativity, how team roles are shifting, and the psychological effects of technology on society and youth. Veronica also shares insights from projects with major brands and introduces Oak Theory’s new media initiative, "Under the Oak."   TAKEAWAYS Background of Veronica Shelton as a neurodivergent woman of color in the tech industry. The evolution of Oak Theory from a product design studio to a creative tech studio. The significance of diversity and accessibility in technology and product development. Psychological impacts of technology and AI on society, particularly on youth. Insights from Veronica's work with major companies like Disney, Sephora, and Google. The balance between diversity for its own sake and achieving the best solutions in tech. The role of AI in transforming workplace dynamics and team collaboration. The importance of empathy and accessibility in technology design. The project "Under the Oak," focusing on the emotional and societal impacts of technology. Future trends in technology, particularly the potential of augmented reality (AR).  

Leave you to go out the door and always be straightforward and honest. People who will want to work with you will work with you. I don't think I'm smarter than anyone on my team or else why the hell would they be there? I think with those things in mind, it allows me to be honest with my team open. I'm not anyone on my team's competitor. There's nothing in me that wants to feel better than you. I want you to feel like you want to be here because at the end of the day, the truth is, each one of those people on your team are building your dream.

This is right about now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over one million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping next and cash in checks? Well, it starts right about now. Hello, and welcome to Right About Now. We're always mixing things up. You never know what to expect, even with our countdowns for our guests.

I am excited today. I'll be honest. You know, you do this show, I've had 700 guests. Sometimes I get in here and I start talking with the guests and I'm like, you know, I don't know if I'm in a job of this person, but we're going to make some lemonade out of lemons. I don't have a problem today. We have the lovely Veronica Shelton. She is the co-founder of Oak Theory. What's up, Veronica?

What's up, Ryan? Hi, how are you? I am fabulous, you know? You make people want to smile. I think it's your smile. You got a great smile. You know, it's glued to my face. Yeah, I can't help it.

Reading everything you've done, all the brands you're working with, everything you're doing with Oak Theory, it's cool. What the hell is Oak Theory? So Oak Theory, we're a product design studio. Now we're calling ourselves a creative tech studio because product design has gotten so big. But basically we build product, software, applications, digital experiences, and just flow with it, full service. How'd you get into this? Nothing gets my attention like neuro spicy creativity. I am neurotypical. Well, neurodivergent. Sorry, I have autism, but level one. And I think that played a huge part in me being in the industry that I'm in. I'm obsessed with. and not just tech, but how humans use it and how we adapt to things, which is going crazy right now with AI, right? Like there's a huge psychological side to it. I get, having done this show for now, going on seven years and having some of the biggest founders, and I get asked a lot, and I asked a lot, what's the key to success? And, you know, because everybody wants

the blueprint. A lot of people that listen to the show, they're wanting to get the cheat sheet from people like yourself and others. Curiosity. The most successful people are the most curious people I know. They have to like figure something out because if you don't have that, then you probably aren't solving a problem that you would get paid to solve anyway. Yep. That is 100% truth. And then you don't have enough to dive into it. If you're curious about something, you go deeper. You just like, oh, I like this business. I'm just going to do this business surface level. It's like, well, you'll just stay in that space. You'll never get more. So yeah, I agree. It's got to be interesting. Not only kind of being in this tech side, you're a woman of color. So you got two things that are

a very untypical for that space being both a woman and a woman of color what's that been like honestly i am what my friends call a go to retriever always happy smile glued and so even in that situation i feel like it's been such a superpower because i have a perspective that not a lot of people have because of who i am and i feel like i bring that to the table with everything so the way you look at tech is probably different sometimes in the way i look at experiences and in the way that I even have to go into meetings and how I am listened to versus not listen to sometimes. So I think there's been like, of course, these learning moments. I'd rather call them learning the negative across the board.

But I think there's been a lot of positive in it. If you're vocal about the value that you bring and you don't hide it and you can stay it in a way that doesn't come off like, huh? I think it leaves a lot of space for us to lean in and focus on innovation and how to do things and stay curious about things together. I love that you turn that. I could have a lot of different ways with that and the positivity that you bring around it. And what I think, and I go, man, wouldn't Veronica's perspective that because she's smart, she understands the stuff and the diversity that you bring? Why the, geez, high demand, if you ask me, like, I don't want that perspective. I mean, because I'm telling you, I'm in a totally stereotype here.

So I'm leaning in. I don't need another dorky 27-year-old guy telling me something about tech. Oh, like, that seems a little cookie cutter. I think that's great perspective. And what do you think when you have those discussions or you're working with clients? What do you think that diversity and thought process for you? What colors do you paint with? What do you think changes from your perspective when you get in those discussions about technology

or building products or things like that? I think with technology, the one beautiful thing that I like about it is similar to math. Certain demographic data doesn't matter. And so a lot of times with tech, it's more so about our brain, how we navigate things. things. And that's one thing I love because that's something that I think we share across the board as humans. It brings us together. And I think it's why there's so much unity in it because there's so little bias that is surface level. It's all here. So in physical. So I think usually the conversations never have to do with how I look until we get past look. Like a lot of times of clients

when they come in and they meet Hannah and I. Hannah is Korean. I'm black. We're both women. People do not expect us to be who we are because of the biases and shit that's out there. I think like already that's usually. Usually that is a mountain that we have to climb over in a lot more meetings than I'd like to admit to be able to get to the good stuff. Usually we've had it more times. Are you guys? You guys are who would be working on the project? It's like, hi. Like who's the tech lead? Hi. Really? Yes. Can we please just I promise you if we can get to it, you'll understand. So I think that's easily i say google disney and sephora can you talk about the types of projects or things you've done with some of these companies so disney was great it was books so i'm having a brain fog pregnancy fog

but um with disney i was working on books children's books i got to creative direct quite a few big titles which was really fun and that was me working with brilliant artists and copywriters and printing team publishing jesus there's a word so that was great and honestly Those things come into with perspective, working on things like Doc McStuffins, right, and calling out how certain words are used, who's the demographic, whose table art is going to be on. Snow White's in the Sevendorf. So there's a lot of different books that I worked on with Sephora. Again, I will admit, that's very perspective-based. It was going into a project doing a global campaign with a humongous company, make a company. And that was working on things all the way from figuring out what models were going to use. I think during that time, if you were to look at my portfolio, during the time of Sephora, William Sonoma, who else was back then? I don't know, some other names. I was very vocal about being a black woman in tech

because I think, I say back then, but it was maybe 10 years ago, eight years ago. It was a bit more on the publishing side. So with Sephora, it's like, hey, you have these models, you have one type of Asian model. You have one type of black model, one type of Latino model. But if we look at some of the stats,

I was able to come to the table and be like, if we look at the numbers, this is not what they all look like. Like you're using models that have a look that's not commercial enough. for it to probably attract the demographic you're going for. Here's numbers to prove what I'm saying, so it doesn't sound stupid. Same with Lamb's Sonamo.

I was able to work on a project that introduced the first family of black family in their catalog. So those are things that I think were race-related in those projects. And then when we go to things like Google, working on their diversity supplier platform, which I think is bigger. It's a bigger issue when it comes to diversity because we're talking about a lot of people across the board, Google's huge of global. And so when we're looking at a diversity platform, we don't, it's not a black and white thing. There's people of all shades and all colors and all backgrounds who go into that. So fun projects to work on.

Let me ask you, on the diversity side, how do you balance if there's sides to an argument? I don't know that that's the right way to frame it, but I'm lacking a better way to say it. Diversity for diversity's sake versus getting the best whatever for whatever it might be. The best solution or the best diverse solution, those things aren't always the easiest to align, are they? They should always align. Diversity is not just race is age, abelism, gender, anything that you can do. There's some people who can't function their hands the same as others. There's some people who are colorblind. There's some people who are dyslexic. Those are all things that come into tech that I feel like a lot of people miss when we're talking diversity.

It's ageism. There's some people who can't see text that's below 14 points. And so with technology and how we use it, tech is only as good as how easy and accessible it is. for the user. Otherwise, it's a waste. You get the best product in the world, the best application, the smartest tool. Open AI still needs a UI team. Replexity. Google, they still need a team of designers and UI specialists and psychologists and anthropologists to make sure that their tool works well for people. So I think they have to work together. You have to have diversity in tech. You know, use the word that I like better than diversity. Accessibility is really what it's about. That's really what we're talking about. It's making complex.

things accessible to diverse groups that might not always be representative or thought of. And I think that accessibility really helps frame it better, you know, because this isn't about diversity for diversity's sake. It is that accessibility because we're all blinded by our own ignorance sometimes and not in what's in our sphere of influence. And so if I don't see through the eyes of these people what they go through, how they do things, that is what has to get unlocked. And I think that's the superpower you bring is that accessibility to diverse groups. Am I summarizing the right way? You are onto it. Look at you. Smarty pants. Exactly. And it's the empathy towards accessibility. And I think it's becoming more mainstream.

Like people are understanding it now. People are talking about it now. We have the TikToks and the social sites where it's even the neurospiciness came from somewhere right. It's because people now understand where it comes from and what it means. So I'm happy with the direction we're going and which accessibility is becoming very important. So, yeah, you're absolutely correct. What's been your favorite project? I can't say that here. I love all my projects. Who's your favorite baby? Which baby of yours is the prettiest? All of our baby. Yes, I will never, you will never catch me. I love all my clients. You guys are all amazing. Of course, but you probably has to be something that you're this really sunk your teeth into.

Favorite might be the wrong word, but something that just maybe you weren't sure what it was going to be, but damn, you walked away proud and excited about it. Okay, I'm going to go in a different direction anyway, and it's going to be a little selfish plug. But my favorite project right now is Under the Oak. And that is what, it's a media project that we're working on that's coming from Oak Theory. So Oak Theory, we're almost, we're very technical. We build, we make products, we make software, we build applications. And it's very project focused.

The team is very project focused. We have an amazing team. And then we're working on this new thing where at the end of the day, we're still human. And sometimes we can get lost in trying to make things more efficient and trying to, you know, the burnout of trying to make everything, oh, it has to be super profitable. It has to be all these things. And so under the oak brings in that psychological side that I think Hannah and I needed, honestly, as a breakaway to be like when we do work on projects that feel maybe a little heavy with AI coming in, there's a lot of projects that are coming in where there's this feeling of, this is so smart. This is so great. But how is this going to affect mankind? And what are we seeing happening? How is this affecting our brains? How is this affecting our youth? How is this affecting how we interact with people?

We know we're smart girls. So we know based on research that a lot of the things that are happening right now with AI and just with technology in general, we've seen some Asian countries like Japan and things like that, how that can lead to isolation and depression in certain groups of people and how it could, right now we see it in places in Europe and even in America with the youth where they're becoming, they're losing their critical thinking skills. And so we wanted a place where we could talk about those things openly and more from an emotional side. And so I think that's my favorite project right now.

I love that. And I had a guy last week on, he wrote a book called Generation AI. And it's kind of like, you guys will make a great team together. His is more like the implications of what them growing up within it and sort of like, but not necessarily some of the deep end of the water stuff with what it means for how brain development is, all that kind of stuff. I don't think it's intentionally swept under the rug. I just don't know if we think or talk about it enough. It's definitely talked about in certain groups. I feel like it's all I hear about, especially with the youth.

I know you hear about it, but you don't hear about, okay, what does this actually mean for how our kids are developing? We do. And this is where I think it's important to look at things, right? Like, God, I could pivot everywhere with things I've worked on, but especially with gaming and children. There's a lot of games that are being government-funded in problems. and things that have been government funded because our youth are going to lose a huge part of how they of cognitive abilities. They're not going to have the same critical thinking skills that we have. I'll put it this way.

Are you a millennial? I am Gen X. Oh, well, okay. So I'm a millennial. I think there's probably a lot of millennial listeners. And I feel like one thing that we all have gotten used to, and honestly, you too, we're part of a really huge transformational era. Like, we're used to it. We went from cassette tapes to now music being pulled out of thin.

air. We've adapted really quickly. But now we're in a place where adapting is insane. It's faster than that. And if you look at how we've changed over time and how we've become dependent, we used to never have cell phones in our hands. It wasn't a way of living. Now you cannot go without a cell phone in your hand. You are completely dependent. Your whole life depends on it. How you connect with your friends and family depend on it. You don't even know what writing a letter or stamps look like these days. It's completely changed how we do things. Calculators out the door. So if you think about that and you think that that is what we can consider a healthy timeline to adjust. Right now, if you squish that, probably I would say like a hundred times, condensed that a hundred times. That's the timeline

that this new generation has to adapt to a new way of being. Like technology, we just have expectations of technology. Now we're at a place where technology is not having expectations of us, changing how we work, how we live, how we think. These are really huge things to consider. I think when we're looking at AI and how these things come in. I think it's talked about. It's definitely not talked about enough. Yeah, it's fascinating. I came up in analog world. We converted to digital, you know, which is kind of like what you're talking about with EV. And now we're going from digital, and this is one second of thought, probably a better word, to generative. Because analog and digital still require a pull. I'm grabbing something. Yes. Versus it's now generative. It's creating

itself and pushing, whether it was digital or analog. We're pulling information. We're pulling songs. We're pulling data. Now it's pushing out. That's why these things are important because it's funny. I was joking on a business partner because there's this rumor going around with Jeff Bezos buying Vogue for his wife or something. And I freaked out because this is recent. If he did it, it's exactly what we're trying to do now. Because even when we started, I was like, I wanted to be the Condé Nass of this generation. Because if we remember those magazines, those are things that kind of kept us grounded. They had the quizzes in it and they had all these things that just kept us in this place where we still had fun and we're still able to look at things without this new culture that's coming in

that just feels like it's so hustle culture, be more efficient, be more productive. Oh, you like doing that thing? Here's how to make millions doing that thing. And it's like, yes, yes, but that's not all life has to offer. You need to remember yourself and what's going on in here. You have kids, they still need to experience outside. These influencers and all this stuff, but here's the effects that that can have on them and maybe some healthy ways in which you can go about it. We're still figuring this out. There's just this conversation that I think is missing in this new transformation, a new era of AI. You shouldn't be having all those conversations with AI. Those conversations need to be had among humans who are experiencing things. Talking with

Veronica Shelton. She is the co-founder of Oak Theory. I love that name. You know, it's like old and new. You got old Oak Wood versus theories like sounds so high tech. Very good branding. I like Good ground up. Thank you. Is this print? Is this digital? What? Right now it's digital. Right now it's digital. It's blogs, it's articles. We even have a podcast here and there that we're like planning around with. But it's a digital media platform that we're building out just to have those deep conversations about where we're at in tech and where things are going. And it's changing our lives. I love it. There's definitely a lot of white, blue ocean space for that type of content. So I think it's unlimited. Yeah. Right now we work on a lot of projects. I think that are coming in. in that are technical and especially building with AI. And so a lot of times there's a lot of research that goes into building things out. We might have a school that approaches us and they want to, like a university, they want to develop new ways to get their students to buy products from

their store. And so we have to go into the psychological aspect of what makes them want to do that. What can hit them in certain places? Why did we still like nostalgia? And what triggers us in nostalgia to make us want to buy something? Those are psychological things that we probably don't look at off the shelf. We're like, oh, it's just buying something, but it's like, no, there's a reason why you looked at that product at Target and it was a color that made you feel something and suddenly you're picking up something you didn't even come into the store for, and now you're getting it. There's a psychological side to it. Target alone, I'm not even going to get started on the brilliant mind. I forgot her name who puts maps together for them to do exactly that.

Her job is to make maps for the store that increased sales on a psychological level. When we have projects come in, though, we want to be able to talk about those things and what we gain from our research and bring that to the to the public. And so under the oak is kind of our way to do that. We do it with permission, of course, but it's like, hey, we did a lot of research on this thing that shows what we were talking about earlier, how certain tools that your kids are using and really affect their critical thinking skills. Here are some ways that we've learned can help. Here are some ways that we've learned are impacting it. Take with it what you will. Open conversation. I love it. I used to work in shopper marketing. I've done a lot in the

marketing side and lighting the store up. Everything is at a place. There's a reason the milk and the eggs are in the back of the store and the bread is hard to find. You have to stumble upon a hundred other things you may or may not need. There's a lot of psychology involved in it. And there's a reason that candy is where it is too. Yes, exactly. In the magazines. Easy grabs. Like there's, it's insane. And kid level. It's short on purpose. Those shows. Yeah. So the kids can grab it. hand it to the mom and dad and you know get it so it's uh how much stuff can we sell it's crazy but i love it sometimes i got a bit yeah i imagine you're on the forefront of seeing different technologies

platform software i mean is there anything you're seeing that you're excited about that is going to make the things you do better for accessibility and diversity and things like that anything that makes me excited software or hardware software or hardware side are you seeing stuff that would blow people's minds, or is it more practical than you think? That is a hard question to ask because in my brain, a lot of things are probably more practical than I think. Right now, the biggest thing that everyone's talking about, and it's the obvious, is AI and where it's going. I feel like it's the best tool that's ever existed. I feel like there's so much that's coming from it from building agentic environments. I think that's a whole new

world of its own and mind of its own. Then my excitement honestly goes into something that I think we're not going to get to for a while, but it's AR. I think it's quiet right now on purpose. But AR is probably where I'm definitely focusing a lot of attention to know about because I do think that's going to be the future. We're going through this evolution. I think that's probably going to be the big one. That's going to be the cell phone of just having augmented elements in reality in our real world. So that's probably what's making me excited. I can go down the deepest tunnel with accessibility features and why I think that's great. I think it's going to change the game for a lot of people whose brains and skill sets we haven't been able to experience. I think AI in general is doing that, right?

I have an amazing team. I have a team of brilliant people. We started Oak Theory five years ago. We had designated spaces for them. Designers were designers, engineers or engineers, developers or developers, sales or sales. Now that we're in this new place for the past year, this is where we're seeing this huge shift in jobs and what people are capable of. Designers are now able to develop a lot easier. Sales, copywriters, people who weren't naturally creative, are able to create. It's creating such a fluid space in work environments that it's ridiculous. On top of that, I've been struggling as a founder. I think a lot of founders probably are struggling with this too, with the integrity to keep your team and not replace them with AI because AI is coming in and doing a lot of things

that I think project management wise and things like that are just no-brainer. You don't need it anymore like you used to, but you still need that human side. But I think, there's this really cool area that I've been playing around with where it's being very transparent with the team like, hey, jobs are changing. We need to adapt. Great of person, now that you have AI, what else can you do? Suddenly, our designer is able to write things. We're able to have copywriting done by them and they can finish projects easier. Suddenly, our developers, our engineers are we're going to cross the board on in every area. I can't even go in to how vast our skill set or how wide range our skill set is now, just because of this one tool. Our sales is able to put together

their own pitch decks without having to go to design. That saves us a lot of money a year. And so I think that's something that I really find interesting. And I'm working on processes after processes. We've replaced our team in the past year, I will be honest. It's saved us mid-six figures. And in that, we've been able to do so much more. And our team has become so poor that it's almost like a new kind of core where our team works together in such a fluid way. Our Mondays and Thursday meetings are the most amazing things I've ever seen because they're touching so many things. Now it's not so horrible to be a jack of all trades. It's not so horrible to say I have a team that does a lot because it doesn't feel like they're carrying as much anymore. And in fact, they're like learning

and having fun with it. So that is a place where I think is really fun. And having them work with agents is really interesting. Watching them work with the agents that were built in this like hybrid environment is stoping as hell, but that's the right word. I don't know. It's wild. Yeah. It is wild. And I'm glad you went there. This is a really fascinating topic. I think there's a lot of interest around. And I own multiple companies. I worked in New York and I had a team of 100 people worked at the ad agency world. This is way before AI. And it will build to exactly the thing you're talking about. I was always sort of a jack of all trades in the ad agency world. And it was not the most popular thing. Because the ad agency world, especially like

Putting people in boxes. You're the creative person. You're the writer. You're the account person. You're the strategy person. You're the media person. And how dare the account person ever be creative? Process is over. And I was the strategic creative account guy that made the agency a lot of money, but wasn't always the most popular. And I started my agency radical with the intent to create sort of a flat environment way before AI and agents. Because I knew you're not extracting the best out of people. Yes, you need specialization and you need to know what your job is and what your functions are. But, But I always believed you weren't always extracting the best out of your team when you limited them to only one function. Yes, just very, no respect. And then, behold, that proved to be successful. And then AI has come around. And I had the exact discussion with my team. I had close to 20 employees four years ago. We have less than a quarter of that now.

It's been natural. I think I've only fired one person. It's just been natural evolution of leaving and going other places and me not replacing as some of these technologies. have come along and now we're as lean as ever but I had that exact discussion that you did and that I think a lot of business owners are having to have this discussion with their teams to go this can do a lot of what your job was I believe in you and you are talented and I need you to embrace this and I'm not going to fire you but yes you need to understand that you need to be doing not just more we just got to work more no you don't have to work more work the same hours but the output should be 10x because of what these agents are are doing and you're no longer just this. You can be the writer and the designer and the developer and your agent can help you do these things with task management and a litany of other things. If people aren't embracing that, they will be jobless. But if you embrace it, it will be just fine. But it's a very interesting. I think a lot of leaderships are having. It has to be accepted

because you need a team that can be fluid and grow with you. And honestly, it's such a battle because we've had people who are like, well, I don't want to. And it's like, well, damn. Because I know you don't want to, but this is like us changing software. You have to adjust to the new software. You can't just say, I don't want to learn it. Because if you don't, then we can't do anything now together. And I feel like that's what's happening now. We're moving over to this new way of thinking.

It is going to be the way of thinking. We have to stay float. We're a business. And if you're not on it and you can't do it, that means you can't adapt. If you can't adapt, we can't grow as a business. We have to adapt. That's the whole point. So I think there have been hard conversations and it's a thing that's happening, but people have to embrace it, though.

Those who embrace it will have plenty of work. But it's just you have to leverage it and it's going to be those that leverage it and those that don't. And then if you don't, I don't know what's on. You need to go get skills trade or something via plumber, via something with your hands that hasn't been replaced yet. Intel, right? Their CEO just had to make that big announcement that they did that. They did not adapt fast enough. Now they're out of the game. They can't even compete. Their CEO has. had to say that we failed because that's what I have when leadership doesn't adapt. So we can see that on a huge scale how that affects everyone. Now everyone who is like, it's leadership's job to coach everyone that this is the new reality and you've got to come along because if leadership

puts their head in the sand, then everybody's out of a job because the business is out of company's out of business. I've seen it. I've seen friends companies where they have leaders or people just don't want to do it in their minds. They know what works because that's what's always work and now they're like up shits creek and if there's one thing as a company we've definitely nailed is we're very chill as a company we're four day work week we're not really on everyone's ass all the time but when we have hard truths like this this is when we kind of sit the hell down we got to this is real and so i think the hard conversations was pretty soft because it's we left so much open for where do you see yourself evolving you have to do it you have to evolve as

this is what's happening to your role here let's use this same tool to show you where you're skill set could take you. Where do you want to go? Okay, how is that going to bring value to the company? Like, these are conversations we've had with each and every team member. A developer, you're doing front end right now. Now we have these tools. By next week, I want to see you introduce three other tools to me that will allow you to expand your skill set using AI. We'll pay for it. We'll fund it. We pay for them to learn. We pay for their classes. But you have to grow. Or else we're going to have to replace you because now we won't be able to compete. And if we can't compete, we can't feed everybody. We got family, people with families. We're not about to let them not eat just because

no ass wants to sit here and say, well, I'm comfortable doing this. So it's real conversations that are being had, but it's made such a half of our team and we're stronger than ever. We got robots talking to the team. It feels seamless and it feels beautiful and it feels just as homey and cozy as it always felt. It doesn't have to be uncomfortable unless you make it that way. It should be exciting because for me, I've loved it. Not because my employee, you know, cost or lower. I loved it because how much more productive and how I can think and spend more time on the stuff that matters versus mundane things. And so if you are embracing that reality, then that's the problem, not the other way around. Yes. You said it because this is exactly what we say. It gives us

space to focus on what matters. It gives a space to look at projects. And now, because so many of those mundane little tasks that had to go into a project that were like more tactical, more like step-by-step or process, those can get done. And so now we could focus on real problems and how to solve them. And I think that's even what gave us the room to start this under the Oat, because we were able to now say, holy shit, look at all the psychological things are going into this. It's what gives us space to do more. And I'm watching it with friends companies.

A lot of people are starting sub-brands and other companies now within their company because of this. It gives you room to see things that you couldn't see before because you're so focused on getting the project done. Now, the projects are getting done more efficiently, less hands on deck. You're able to really have a wider look and range on what you're working on and why. And there's a beauty in that. So, yeah, you're absolutely correct. Yeah. I love that you said that because I'm right on the same.

You seem like a great leader. Has that been nature or nurture, your leadership? Both a lot of humility. I don't know if it's a neuro-spicy thing, but I think if there's one, one thing I tell everyone, how you deal with so many persons? I'm like, leave your ego at the door. Leave your ego at the door and always be straightforward and honest. People who will want to work with you will work with you. You'll see patterns immediately with people. Always pick up on that. But I leave my ego at the door. I don't think I'm smarter than anyone on my team or else

why the hell would they be there? So I think with those things in mind, it allows me to be honest with my team open. I'm not anyone on my team's competitor. I'm like, there's nothing in me that wants to feel better than you. I want you to feel like you want to be here. Because at the end of the day, the truth is, each one of those people on your team are building your dream. And you're giving them freedom. I like to say, I offer freedom tokens. Pay you for what you're doing. That's the trade-off.

At the end of the day, they're building something for me. And if they want to be a part of it, that's great because I'm like, listen, I'll do whatever I can to make sure you're part of this right, honey. I'll make sure that you're in it, that you feel like it's home. I think there is that ego thing where you have to drop it aside and be like, that is the hard truth, though. If you hire right, the talent that you feel like you cannot replace, there's a lot of value that you put on them. Under the Oak sounds like a podcast to me, and I have a podcast network, so we should talk more about that. We should. We have so many recordings already, things that we talk about, and it's just putting it out there.

And I think you know, you've been doing this for a while. There's that perfectionism thing that comes in, and there's like this thing that we're working through and still trying to get through. And especially because on my end, I'm very opinion-based with my conversations and, We're still getting through it. That's what makes it spicy. Listen, that is, that is my personality. We're figuring it out, but it's really fun, and I'm really excited about the conversations we're having.

Where can everybody keep up with everything you're doing? Oak Theory.co, CO, undertheoco, c. I like to be authentic. Can I just say this? I will always be me. You can't look at my social and know who I am unless you go to the link. I'll just say that.

My social, if anyone wants to reach out to me is Verchelton. I'm on Insta and everything else, and you can follow me on LinkedIn. But Undertheoep. We have a contact, reach out, if you want to reach out, let's talk. We're always open to work on new projects and fun new things. And hello at OTHERIA.

There's a lot of fun. No, Ryan, I have good expectations, unlike you. Oh, hey, I like it. Hey, that means I'm on brand. Yes, yes. Yes, I was like, oh, this is going to be cool. I was excited. Well, you were awesome.

You look great. Congratulations on being a new mother to be. Thank you. So I hope all that goes well. Let's stay in touch. I'm serious if you guys get down the media. We're out on podcasts or something. I'm here here to be a resource. We have proof that you said it.

So no takebacks. Everyone heard it. Thank you. Hey, guys. You know where to find us. Ryanisright.com. You'll find highlight clips from today's episode, the full episode download of links to YouTube.

You need to watch this. You've got to see the lovely Veronica here in person live on YouTube. We release that every week when the episode comes out. We appreciate you for making us number one. We'll see next time. Right about now. This has been right about now with Ryan Alford, a radcast network production. Visit Ryanisright.com for full audio and video versions of the show

or to inquire about sponsorship opportunities. Thanks for listening.