Right About Now with Ryan Alford - HelloFresh Offers Buddy The Elf Meal Kits: Weekly News 12.02.22

Episode Date: December 2, 2022

This week on The Radcast, Ryan and Christina are giving you the latest news in marketing and social media, as well as some post-Thanksgiving slump and exciting plans for the coming weeks.This is a per...fect opportunity to catch up after all of our hard work over Thanksgiving break; we hope that everyone has had time to relax while they are away from work. Wherever you are, whoever you are, we wish you a happy holiday season!Small talk:Sponsors:Branded Bills: Beanies and a holiday gift guide (01:30)RADCAST20 = 20% off entire purchasewww.brandedbills.comRyan and Christina share their pre and post-Thanksgiving week and they’ll both launch their new projects in the coming weeks and months. (04:35)HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish - Buddy the Elf Spaghetti boxes are based on a dish the protagonist eats in the movie consisting of spaghetti, candy and syrup, with HelloFresh putting a “chocolate-forward” spin on the oddball concept. (06:30)Burger King Debates if the Best Burger is from McDonald’s, Five Guys or KFC - is it really worth it to name your competitor? (07:57) bit.ly/3gNSzh3Winners and losers of Black Friday 2022 - Heading into the holiday, some estimates showed that while in-store shopping could make a return, inflation could thwart consumer spending, as shoppers expected to get less for more money.(12:20) bit.ly/3OSQkFIRad News:Last week - Infinite Possibilities for Innovation with Maurice Hamilton - a Think Billions Experience Guest, the Founder and CEO of Infinavate. Ryan talks with Mo about his entrepreneurial journey and how he is transforming enterprises with innovative technology that elevates profitability, security, and efficiency. (13:55)Next week - David Caldwell and Episode 300 Christopher Lochhead (14:40)Social Media Holidays:December 4: National Cookie Day #NationalCookieDay (17:50)December 4: National Santa’s List Day (19:25)December 5: International Volunteer Day (22:30)December 5: Repeal Day (remembering the end of prohibition) (22:58)December 5: World Soil Day #WorldSoilDay (23:18)December 6: Bartender Appreciation Day (23:50)Social Media News:Tiktok’s Cap University teaches creative agencies how to use the platform - Ad Age announced the new category for its 2023 A-list. Creativity awards, best use of TikTok, which will be chosen by a jury of Ad Age editors and TikTok executives. (24:40) bit.ly/3Fk46xHKim Kardashian re-evaluates Balenciaga relationship after child backlash - The shoot, which featured children posing with teddy bears dressed in BDSM-inspired accessories, sparked outrage online.  (26:47) bit.ly/3OTdxrcMarketing News:Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot - Corona Extra USA launched a 2022 holiday marketing campaign built around its iconic “O’Tannenpalm” ad from 1990. An augmented reality location enables users to place a virtual palm tree — decked out in holiday ornaments — in their own space and includes interactive elements. (29:05) bit.ly/3ORH58N If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Transcript
Discussion (0)
Starting point is 00:00:00 I said hallelujah to the 16th oil phoenix. You're getting down on your knees. Said it's time for you to get down. Cause I don't know what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, December 2nd, 2022, our weekly marketing business news of the week. I have a special guest right back with me here. Did you miss me? I did. I just couldn't, I couldn't stay away. Couldn't stay away.
Starting point is 00:00:45 Could not stay away, folks. This is what happens around here, you know. It's lots of boomerangs. I'm the first. I'm the first time this has happened. I set the trend. Yeah, you did. We came back. We're good to have you. Came crawling back. We're glad to have you. Glad to be back. Yes, we're good. Nicholas Weaver over there on the ones and twos. How's it going, everybody? Yes, we're good. Nicholas Weaver over there on the ones and twos. How's it going, everybody? The, yeah, it's good.
Starting point is 00:01:08 Cozy December. I've got my new beanie on. Your new beanie. We finally got them. I know. We've been. Yes. Waiting patiently.
Starting point is 00:01:15 Foreshadowing them. You never know. Like, you're kind of counting on a shipment. So you talk about them on the show and then it's like. It feels like a TV show. And, you know, you know, the renewal date has come out, but it keeps getting like production keeps being pushed back. Yes. So they finally did.
Starting point is 00:01:30 And they're looking pretty sharp. Volume pull. So you see my leather accent here, you know, on the side. I love a good beanie. Yeah. Very comfy. I wore mine yesterday. A little toasty in the studio, but I'm willing to rock it for, you know, for Branded Bills, official merchandise sponsor. We'll go ahead and get that tag in.
Starting point is 00:01:47 Branded Bills, brandedbills.com provides all the merchandise for the Radcast show. And so if you'll tag me or hit me up on Instagram, I might send you a beanie. So we'll give away a few. I've already had three or four people hit me up on the gram. I posted something earlier. So at Ryan Offer, you can hit me up.
Starting point is 00:02:05 And, you know, as long as like 50 people don't ask for one, we'll send you one. But very comfy, very warm and pretty damn stylish. Great neutral goes with everything. Unisex. Let's not forget that. My stepson, who's the most trendy in the the house goes, that's pretty cool. Which is a nod of like, okay,
Starting point is 00:02:27 that is actually pretty cool. And it's very cool. Yeah, it's very cool. So, uh, we appreciate branded bills, branded bills.com.
Starting point is 00:02:34 Go check them out. Uh, use Radcast 20, anytime for 20% off your order. Entire purchase. Yes. Uh, how's it going,
Starting point is 00:02:42 Christina? It's going well. I feel like I'm still in that post Thanksgiving day. Schlemp. Yes. How's it going, Christina? It's going well. I feel like I'm still in that post-Thanksgiving day schlump. Yeah. Plus I had shows all last weekend, but going well. Yeah. I did as well. I'll just go ahead and admit this.
Starting point is 00:02:55 I feel like I was drinking like every day last week because it was like the holidays. I wish. I've refrained like all week. Use a glass of wine or something, you know, not every night, but a few nights a week. I've been like going a dry week here. I would have a drink between my shows. I was like going to get a cocktail.
Starting point is 00:03:15 Yeah. Doing Cinderella? Yes. Right. How's that? You're not done yet, right? No, we have two more weekends. I have a show.
Starting point is 00:03:22 We had a sponsor show Thursday. Yeah. So I've got five shows this weekend, five shows next weekend, and we're done. Nice. Two and a half hour show. It is. My feet hurt. Is it all worth it? Yes.
Starting point is 00:03:35 Okay. I love it so much. All right. This has been, I did a show at Christmas last year, and I swore I would never do it again. Here we are, and I'm making that same promise to myself, because it's just a hard time of year. But I love it. It's a great cast. I'm with my friends all it again. Here we are. And I'm making that same promise to myself because it's just a hard time of year. But I love it. It's a great cast. I'm with my friends all the time.
Starting point is 00:03:48 That's fun. I know it's a lot of work. Yeah. I mean, I'm trying to think like if I could pull, I don't know if I can pull it off. It's so much fun. Is it? I just remember in lines and dancing.
Starting point is 00:04:01 It always amazes me. Are you a good dancer? I am a good, the term in the biz is mover. Ohes me. Are you a good dancer? I am a good, the term in the biz is mover. Oh, okay. I'm a good mover. All right. I can't do any cool tricks,
Starting point is 00:04:12 but I can. You've got rhythm? Yeah, yeah. I can do the basic stuff. I have a little like dance moment. All right. And I have a, we do like the thriller dance
Starting point is 00:04:19 in my big number. Oh, nice. So if you're in Greenville, go check out Cinderella. At the Children's Theater. The Children's Theater. I'm the one in the big blue wig. Yes, nice. So if you're in Greenville, go check out Cinderella. At the Children's Theater. The Children's Theater. I'm the one in the big blue wig. Yes, big blue wigs.
Starting point is 00:04:29 Big wigs. Big wig. Two of them. What else is on the docket this week? I know we were doing some rearranging here at the office. Yes, yes. We're going to be launching a pretty cool new concept in the coming month-ish. Yeah, soon. Yeah, so if you're in Greenville month. Month. Yeah. Month ish.
Starting point is 00:04:46 Yeah. Yeah. Soon. Yeah. So if you're in green, we'll come check it out. I mean, we'll let the cat out of the bag.
Starting point is 00:04:50 It's not really a huge secret. It's called social house. We're converting the space that we're in now into more of a social community, social club. Yeah. So definitely still some, some work going down during the day. Oh yeah. But get that bread as the kids say. Yeah. So definitely still some work going down during the day. Oh, yeah.
Starting point is 00:05:06 But. Get that bread, as the kids say. Yes. But definitely a little more of a lounge space. Yeah. Lounge, hangout. Less formal. Yes.
Starting point is 00:05:15 So if you're interested in that, give that a shout on the social webs. We're going to have some comedy shows happening. And. Yeah. One of our own. His band is going to play. He agreed to that this morning. Nice.
Starting point is 00:05:27 Yeah. Excellent. So be on the lookout. Social house. GVL is the Instagram. Yeah. And then on a same on a Facebook, I think.
Starting point is 00:05:36 So you can look that up. We're going to have a tick tock. There you have it. So if you're in the Greenville area looking for a place, both to, you know, work, live, play, vibe, create all that stuff drink watch football games yes so definitely a more lounge experience and
Starting point is 00:05:54 i'd say social club meets uh make it happen space i'm straying away from the word work i'm trying really hard because we've been 100% of co-working space. Yeah. It's fair to say. And while we still are going to encourage and have space for people to work. Yeah. Definitely going to be more of a multi-purpose space. So think wine hangouts and storing stuff.
Starting point is 00:06:21 Not quite a bar, but not quite the office either. Yeah, that's right. Excited where that's going, so be on the lookout for more info on that. Thought this was fun. HelloFresh is catering to Elf fans with its meal kits. I was wondering when this might happen. So Buddy
Starting point is 00:06:38 from Elf. Iconic. Yes, with his box of spaghetti with syrup on it. You can get custom meals from HelloFresh with Buddy's favorite meals. Christmas is the greatest day in the whole wide world. Would you eat spaghetti with syrup on it? No, no. Come on.
Starting point is 00:06:53 I'd have a bite just to say that I did. Nick? What is it? No, no way. You wouldn't even try it? No. I would 100% try it. I mean, noodles are so bland.
Starting point is 00:07:02 Like, a noodle with some syrup on it. Would I eat a whole plate? Hell no. But would you do it with, I mean, noodles are so bland. Like, a noodle with some syrup on it, would I eat a whole plate? Hell no. But would you do it with, I mean, it's not just, like, noodles and syrup. It's noodles with pasta sauce and syrup. No, I would not do that. But at first, didn't you, I don't know, I thought you dumped the syrup on there first. There's some gourmet way to make that taste good.
Starting point is 00:07:19 I guarantee it. Put some sugar in your spaghetti sauce. But it's candy, candy cane, candy corns, and syrup. The four main food groups. He puts cereal on, candy cane, candy corns and syrup. Four food groups. He puts cereal on it too, doesn't he? Yes. It's all sugar. No, thank you.
Starting point is 00:07:34 Talking about like a crash. It's like... Blocked up for a week and a half. Yeah, but it's still a fun concept for HelloFresh. Borrowed interest, folks. It's just based on the dish, too. So I'm sure it's...
Starting point is 00:07:50 Yeah, not quite as over the top. Right, right. Yes. Chocolate's forward. And I saw this and I brought it up because I wanted to talk about competitive advertising. So Burger King, it's actually in France where they did this, but they did a spot where they had people in a restaurant debating who had the best burger between McDonald's five guys or KFC, which
Starting point is 00:08:11 threw me for a little bit of a loop, but, uh, yeah. Uh, and they brought me to this, this thing, like, I'm going to ask you a question, Christina is as a, you know, we're making, we're turning you into a marketer, but, uh but maybe not as a lifelong marketer. I've marketed myself my whole life. Yes, exactly. When you see other brands like name their competitors, does it just kind of go in one ear and out the other? Or like, do you take note of that? I take note of it.
Starting point is 00:08:39 Yeah. I always debate like. But almost in a negative light. Like I think. You don't like, but almost in a negative light. Like I, I think you don't like the, the comp, I don't know. I don't, it's not that I don't like it, but I think, okay, well, like how, like I, I would be just as likely to shop the other brand. Yeah. That that's what I mean. There you go. Thank you. Thank you for it. We did not practice this folks, but you teed up what my perspective, because we used to have companies, they'd ask us all the time, like,
Starting point is 00:09:04 should we do this competitive thing? Name it. I mean, I always used to have companies, they'd ask us all the time, like, should we do this competitive thing? Name it. I mean, I always told them, no, they do it anyway. Sometimes. Sure. They're stubborn and stupid. But I don't like naming or paying to name your competition because awareness is expensive. Well, and wasn't right.
Starting point is 00:09:19 And wasn't the I'm going to I'm going to screw up the phone companies. It was T-Mobile that did the, can you hear me now bit or AT&T. And then when Verizon, Verizon having worked on it and developed it, it was Verizon. Okay. Can you hear me now? Uh, but then Sprint hired Testman. Yes. Yes. That's what it was. Yes. That's what it was in some ways, a little more interesting than just naming your competition. You hired their spokesperson. Right. Right. Which is a really interesting story for another day for how that happened. We need like a third podcast a week. It's just like chat time with Ryan. Yeah. Old, old, old ad stories. But that was a little different as much as, you know, if you're Verizon and you
Starting point is 00:10:05 go, you know, we're better than AT&T Sprint and T-Mobile, you know, it's like you just spent money to put them on your TV ad. Right. But I think that, but the, the way that they were, you know, that was handled. Putting the spokesperson on was a little smarter. Right. Not so smart for Verizon for not having him locked up forever, rookie mistake another conversation that's all i want to book i just want to be the spokesperson for i just want to be the next flow like for a progressive you get pretty set because then because what happens is once you get locked in like test man was making like a million right around a million dollars a year once he like this is like year four or five not year one sure like year one he might have made like 50 grand sure as he became the guy yeah he got up there in the seven high six figures seven figures your connections to
Starting point is 00:10:50 like hook me up with that thanks but and then once you get tied to the brand they've got to lock you down even when they don't want to use you anymore for why for what happened with rather than sprint you don't want that to happen right like you like all state would not or progressive wouldn't want all state using flow no you know like no and so you have a lot even when they stop putting flow in the ads yeah they need to put her on an nda non-contract which she gets paid for right for a certain number of years longer than that if not forever right so she might get residual forever what a sweet gig but you got to have that staying power. And the girl on AT&T is getting close to that now.
Starting point is 00:11:28 Yeah, with the little bangs. Yeah, she's close. If not there. Yeah, sure. The hottie patottie. I think she's pretty cute. She's cute. So yeah, I saw this and it just made me think.
Starting point is 00:11:41 And so if you're out there and you're thinking about it, don't pay to put your competitors in the ads. Stand out or stand down. And you don't pay to put your competitors in the ads. Stand out or stand down and you don't need to put your competition. By putting them on the stage, you're just acknowledging that you're equals.
Starting point is 00:11:51 Yeah. So, and that there's not much of a difference. And so, no matter how much you want to say, how much better you are, how much of this,
Starting point is 00:11:59 or even if you want to have fun, which Burger King's not even being competitive, they're kind of having fun with it. Just don't pay to put your competition on the air. That's my opinion. It feels like a social media tactic. Maybe, yes.
Starting point is 00:12:10 But even then, I wouldn't use my levers to put them on the stage. But anyway, I saw this article from Marketing Dive. Winners and losers of Black Friday. Cliff Notes sold a lot of stuff electronics big uh a lot of the stuff that happened last year curbside other things yeah plummeted like so it didn't carry forward so all these trends that we thought oh my god even with covid they're gonna stick on around yeah they're not really sticking around i'm not mad about it you like curbside pickup?
Starting point is 00:12:45 No. You a shopper? You like shopping? Yeah, I shop. Yeah. I went out Black Friday morning. Ooh. It wasn't bad. It wasn't bad.
Starting point is 00:12:56 My mom and I were up at like 7. Supposedly the lines weren't that bad. No, toward the end, we were on Woodruff for a little bit. And then we went right downtown. The shops at Gridlock? Yes, the shops at Gridlock. We were there early, though. And we were on Woodruff for a little bit and then we went right downtown. The shops at Gridlock? Yes, the shops at Gridlock. We were there early though. And we were only like two stores.
Starting point is 00:13:08 And then we went back downtown because I had two performances that day. But like that boutique shopping is what's fun. Yeah. You know, just like walking down Main Street. That's cool. I can see that being more experiential. Yeah. They probably have little add-ons maybe.
Starting point is 00:13:21 Yeah. They got coffee or some treats or something. Right, right. And good music playing and they're smaller so they're only going to get so crowded. And it's all, everyone knows each other
Starting point is 00:13:29 because a lot of times it's a client base. But this is the first Black Friday. All the bougie rich people that know each other. It's the first one I've not worked. I've worked every Black Friday since I was in college.
Starting point is 00:13:37 See, we pulled you out of the doldrums of retail. Oh, God. And brought you into the doldrums of marketing. Doldrums of marketing. A lot of similarities. Oh. A lot of similarities. Not, God. And brought you into the doldrums of marketing. A lot of similarities. Oh.
Starting point is 00:13:48 Not in a bad way. Yes. We'll highlight that last thought. Excellent. Some news this week, if you haven't listened to this week's podcast, another of the episodes from Think Billions with Mo Hamilton, Maurice Hamilton.
Starting point is 00:14:04 Really great founder and CEO of Infinovate. I always have a hard time saying that name. I don't know why, but I think I got through it. But Mo was cool, really down to earth, really nice guy. Been posting a lot on my channels and the Radcast channel, some of the highlight clips from that. So give that a check out on YouTube or Instagram. Talks about starting his company, profitability, scaling, all those things that everyone that's growing a business is interested in. So, again, from the Think Billions, my man Howard Payne's event that we were at in October. More information coming from next year's events. So be on the lookout for that the next week david caldwell who actually is an ex-nfl player now works with the nfl
Starting point is 00:14:47 players something i'm forgetting the name ex-players he helps ex-players and like connecting them after the game and david was awesome but uh also i remember him playing for the colts he's running back. Dude's pretty stock. He's doing all right. He's like, okay, this guy might run over me right here on that. Nah, Dave was awesome. Super cool. Super down to earth. And I think you'll really enjoy that episode.
Starting point is 00:15:16 And, you know, speaking of which, that'll be episode 299. Because today's 298. That's wild. Next week, episode 300. It's going to be a repeat guest, but this, you know, I had was debating like what episode to do. We're talking with some people that
Starting point is 00:15:31 I could have made happen, but was really like just a fire episode. We recorded this probably three or four weeks ago with Christopher Lockhead, and he's going to be episode 300. I think he was just so I don't know, on fire on some things that I think it's a really impactful episode. And so I'm excited about that. Chris is awesome. And he fucking goes right at it.
Starting point is 00:15:53 I mean, it is intense about some of the issues, both in and out of business, politics. I mean, nothing was off limits, you know, and we brought it back to some of this notion of digital natives versus digital analogs versus like how people are marketing and how people aren't really grasping how different the generations that are kind of coming up are from from the digital aspect of things. Yeah. But Chris kind of I sent him down some paths and then he he went full bore. kind of, I sent him down some paths and man, he went full bore. So it's a pretty intense episode, but I think you'll get a lot out of it because Chris, I mean, he's like me. We're both pretty
Starting point is 00:16:32 independent. Like we have some beliefs on multiple sides of the aisle, but there's a lot of logic behind his thinking and one of the smartest guys I know. And I think people get a lot out of the episodes. So episode 300 of the Radcast next week. And I think people get a lot out of the episodes. Episode 300 of the Radcast next week.
Starting point is 00:16:47 Can't believe it. 300. 3-0-0. I mean, it's a lot. It's a good accomplishment. And in what? Only two years? Three years? Closer to four. Okay. That's still impressive. Yeah. So,
Starting point is 00:17:03 almost 100 episodes a year. So it's a lot. Yeah. And a lot to be proud of. There you go. Yes. And so, uh,
Starting point is 00:17:12 we'll celebrate, we'll throw a big party. Cheers. Yeah. Cheers. Yeah. Social house party. Nick,
Starting point is 00:17:20 you can throw streamers up while, uh, I don't know. Like the little, yeah, maybe some digital streamers, some CGI effects, I don't know. Like the little, yeah, maybe some digital streamers, some CGI effects. We'll have a party in the metaverse.
Starting point is 00:17:29 That's what we'll do. We'll have a metaverse. Yes. Yes. Yes. So, you know, I just thought we'd play a little tune.
Starting point is 00:17:39 It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A radcast social media holiday segment. another absurd holiday. There's no shortage of dumb things to celebrate. A Redcast social media holiday segment. Yeah! Just felt like playing that today. It was time. You know?
Starting point is 00:17:55 So social media holidays that you cannot miss and you can't ignore. Though Sunday. Sunday I'll be celebrating. National Cookie Day. Hashtag National Cookie Day. I'm going to eat the hell out of some cookies on Sunday. Get some crumble. sure um though sunday sunday i'll be celebrating national cookie day hashtag national cookie day i'm gonna eat the hell out of some cookies on sunday get some crumble they're closed on sunday so you gotta get them the night before i know watch my even my watch is excited cookies yeah
Starting point is 00:18:15 getting excited about that uh what's everybody's favorite cookie oh man Probably chocolate chip. Really? Just classic? Nick? Definitely the Antiem's chocolate chip. Okay. Specific your Antiem's. Chocolate chip's probably my favorite. Actually, the M&M. Oh, M&M. You got to warm it up.
Starting point is 00:18:39 You got to get the M&M kind of melting a little bit. Peanut butter would be my second. I'll be honest. There's so many flavors kind of melting a little bit. Peanut butter would be my second. Yeah. I'll be honest. There's so many flavors at Crumble that I like. Crumble is like its own thing, though. And so, like, if you say, like, universally easy, what chocolate chip would probably be it?
Starting point is 00:18:56 Warm chocolate chip cookie, a little undercooked. A little undercooked. Got to be gooey. There we go. But if you bring Crumble into it, it could be one of any flavors any week that I might go. I like that better than chocolate chip. Amen.
Starting point is 00:19:10 Amen. So this episode is brought to you by crumble cookie. How can you not be open on cookie day? If you're crumbled. True. I know. Maybe they'll do something special for us. Those were some of the best cookies I've ever had.
Starting point is 00:19:22 I will say. It's also National Santa's List Day. Check it twice. Do you still make a list? Yeah, but that's only because my mom's like, alright, I need some ideas.
Starting point is 00:19:37 Nick, do you make a list for your parents still? Yep, it's a mile long. I'm just kidding. Yeah, you give a couple ideas. My mom always says, to this day, I'm a 45-year-old man. I need your list. I love that, though. I love that so much. You want to get what you want?
Starting point is 00:19:53 You send me your list. I always do a really long list just so everyone has options. And it's like, I don't expect half of it. Ferrari, Land Rover. But since I moved out, I'm like, I don't need a damn thing. You own my list, mommy. I buy my own shit.
Starting point is 00:20:10 Yeah, no, it's fine. My kids, they're on the side of our refrigerator. Everyone's listed out. Nicole's has her note. Look, my wife, she's a list maker. She's got the boys list that they've written on their little hand notes. And she has her journal where she keeps up with exactly what she sent, what she's bought, every one of them. Totaling them up so that they're within $5 of each other, what we buy them.
Starting point is 00:20:39 Like totally, like even we have four boys. She's adding them up. She's like, got the list. I love this so much. She's showing me the list. And I'm like, yeah, honey, good job. You're really keeping up with it this year. It's not different than any other year. You know, she came home last night from like the Dita store.
Starting point is 00:20:53 She's showing me the shoes and she's like, you know, this one was this much. But, you know, I bought him these two things and it's like my, you know, good job. She's great. I love that. That's how I would be. When she creates a scavenger, we do. She's great. I love that. That's what, that's how I would be. When she creates a scavenger, we do a scavenger.
Starting point is 00:21:08 She does a scavenger hunt for the boys every year. Cause we give them a trip. And so they get a trip and she does a scavenger. We do this. They undo. She hides things. This is like a 15 minute thing. She enjoys this more than they do.
Starting point is 00:21:22 I guarantee it. Oh yes. So literally they get the first one. They don't know what's coming. And it's the start of the scavenger hunt. And it's like number one. And they go and they all start jumping up and down. And it's like a clue.
Starting point is 00:21:34 This about where we're going. And then it leads to somewhere else in the house. I love this so much. And she's got stuff hidden. I'm like, I didn't even know there was a cabinet up there. Like, I'm like, Oh, I want to be was a cabinet up there. I'm like, oh. I want to be a fly on the wall at your Christmas.
Starting point is 00:21:48 That sounds so fun. Oh, my God. It's like a 15-minute thing. And then it ends with like something somewhere that gives it, you know, like completes the puzzle. I love it. And she's already, so she's got her journal with everybody, every gift that she's got them. So she's got her journal with every gift that she's got. And then she's got what looks almost like a crossword puzzle on the back of her notebook that she's mapping out this year's scavenger hunt.
Starting point is 00:22:12 I love it. That's so good. If I ever got lost on a deserted island, I would want my wife there. Y'all got to do the escape rooms. I bet she would be amazing at them. Yeah, she's great. I love her. I'm going to do the escape rooms. I bet she would be amazing at them. Yeah. She's, she's great. I love her. The, the,
Starting point is 00:22:28 the fifth international volunteer day. There you go. December 5th, Monday, Monday. If anybody wants to volunteer, you can come down to social house. There you go.
Starting point is 00:22:38 We already moved all the furniture. You should have waited. I know. Yeah. Nick and I did some grunt work upstairs, moving some tables around. I think I still have a bruise on my head from hitting the crossbar. Oh, I bet you do.
Starting point is 00:22:50 Woof. But no, for real. We should volunteer and do something. I just don't know if it'll be Monday. It's also repeal day on Monday. Yes, repeal. That's why you should come to Social House for repeal prohibition. Come have a glass of wine or a shot.
Starting point is 00:23:08 Tequila. Yeah. Tequila. Tequila. Repeal day. Remembering the end of prohibition. I've heard of that, but. No, I hadn't either, but I'll celebrate that one.
Starting point is 00:23:18 It's world soil day as well. Like the dirt or like when something gets messy. I think it's the dirt. Yeah. Soiled. I think there'd be a D. You're right. Soil. Correct. It's soiled my
Starting point is 00:23:33 world soil day. World soil day. I think we should plant something. Oh, that'd be fun. Talk to our queen of the plants lane over there. Yeah, I know? Talk to our queen of the plants, Lane, over there. Yeah, I know. She is the queen of the plants. Plant whisperer.
Starting point is 00:23:49 That's Monday. And then the 6th, you know, after repeal day, the day after is bartender appreciation day. Bartender appreciation day. Tip your bartenders, folks. Heck yeah. I've always wanted to say that, you know. Tip your waiters. It's my favorite, like, when I do a show.
Starting point is 00:24:02 That's how I, like, will end. All right, everyone. Thanks so much. Tip your bartenders. Yeah, that'd be cool. I don't want to do a show just to say that. It's my favorite when I do a show. That's how I like will end. All right, everyone. Thanks so much. Tip your bartenders. That'd be cool. I don't want to do a show just to say that. It's fun. It's an empowering feeling.
Starting point is 00:24:12 Tip you as well, right? Yeah, please. So yes, tip your bartenders on Tuesday. Give them some appreciation. And if you have one that you need to appreciate, you might have a bigger problem. I have multiple. I'm literally sitting here thinking, I should go to Urban Rent and I should bake everyone something.
Starting point is 00:24:29 Yes. Because I am a high-functioning alcoholic. There we go. It's fine. So there we have our social holidays. In some social media news, I thought this was kind of fun. TikTok's Cap University teaches creative agency how to use the platform. This is fun.
Starting point is 00:24:45 Yeah. So Ad Age announced a new category for its 2023 A-List Creativity Awards Best Use of TikToks, which will be chosen by a jury of Ad Age editors and TikTok executives. So there you have it. This is fun. Yeah. You know, I don't know how objective it'll be, but, you know, we'll see what, depending on who wins, I'll tell you who it was. There was money involved for payouts?
Starting point is 00:25:10 Yeah, exactly. According to three separate Nielsen media mixed models, they said they were, was commissioned by TikTok, which raises another issue. raises another issue 96 higher paid media return on ad spend versus all digital media measured in the models almost three times offline sales efficiency when using ads on tiktok compared to other platforms like your own usage yeah it's tiktok influencing purchases these days so this doesn't surprise you. Not at all. I'm thinking about doing some skits. It's called she or he got influenced.
Starting point is 00:25:54 Like doing a little spoof where it's like, like you show somebody that bought something that looks like ridiculous. And you're like, he got influenced. Absolutely. Because there's a, there's a thing on ESPN. It's like, he got mossed when he gets caught. When you get caught, when you get a catch on top of you. You got influenced.
Starting point is 00:26:09 It's going to be funny. Do it. My mom used to always go on. I walk in, there's like packages everywhere, and there'll be like some random thing. I'm like, you got influenced. Or she'll just go, I'll walk in, she'll go, and she'll kind of look in there, she'll go, I got influenced. It's always good news for you, though, Cause you're like, ah, job security. She's like, I was like, what is it? I got influenced.
Starting point is 00:26:35 Oh, it's, I use it so, it's so bad. I'm on Tik TOK so much. So, uh, don't create ads, create Tik TOKs. Put that on a t-shirt. Yeah. I think you can sell some shit on TikTok that's for sure so I don't know if you saw this yes I did the Balenciaga what were your
Starting point is 00:26:50 we talked Nick and I talked about this last week the kind of outlandishness of the photography I don't know enough
Starting point is 00:26:57 about it I do know the photographer who did it like this this is a consistent like he's known for photographing children with their toys it didn't have this like bdsm edge um my like i struggle to have a really really
Starting point is 00:27:16 firm stance on it because obviously like there is nothing okay with the sexualization of children or pedophilia, but in the context of marketing and a brand that is not American, that is far more European, we're all talking about it. I think that it's interesting that Kim Kardashian of all people is reevaluating, but I wonder how much of that is because of her name and her personal brand and how much of it is her like personal conviction. Yeah. Hard to know. I just feel like there's some things you just don't touch or you don't even go down the road. And it's like just. I don't think it's.
Starting point is 00:27:51 I think the only benefit is. Acting like you didn't like the photographer did it like it went on your channels. Right. Someone okayed it. Right. So. So I think it's odd. But if the point was to be edgy and get people to talk about you, I mean.
Starting point is 00:28:07 Well, you know. Yeah. I mean, believe me, I'm all for shaking those trees. Right. But I think we could do it without glamorizing kids. Right. And I just I wonder. As being sexual creatures.
Starting point is 00:28:17 I always wonder where is where is the parent? Like, where is the where does the consent happen? Like, where are these young people from you know oh there's there's plenty of blame to go around right so that's like it just was a the brand doesn't need to get a pass sure on sure you know
Starting point is 00:28:36 I don't disagree with that and I mean I could there's a million things they could do that I'd go you know they got attention this sure not okay sure I don't know and even and if kardashian believe me the last thing they want to do is give up a partnership with one of the biggest like luxury fashion fashion brands of the world uh i tend to think they may have earned it i don't know but we'll see where it goes um as we kind of finish out here i'm going to jump to a couple things i thought this was fun
Starting point is 00:29:05 corona turns iconic holiday ad into tenon palm tree lot corona extra launched a 2022 holiday marketing campaign built around this iconic oh tenon palm ad from 1990 that's very clever yes augmented reality location enables users to place a virtual palm tree decked out in holiday ornaments in their own space and includes interactive elements. Also give away five decorated 10 inch palm trees. Only 10 inch palm tree. Seems pretty small. Through December 31st and support the promotion on Instagram. Cute.
Starting point is 00:29:42 It's fun. I love that. Old tenon palm. It's very fun I love that. Old Tannenbaum. It's very fun. That was a typo at first. I know. I'm like, Tannenbaum, Tannenbaum. Like, what's the, is there a movie that says that or something?
Starting point is 00:29:54 I don't know. What's the song? Oh, Tannenbaum? Yeah. The Christmas tree in Deutsch, German. That's what it is. It made me also think of that movie with, who's the guy in some of the really good movies from the 90s,
Starting point is 00:30:11 but Tenenbaum. That name, that was like an old movie. It makes me think of National Lampoon. Yes. Something like that. Chevy Chase. Yeah, I don't know why. Because at the tree at the beginning, it's the giant.
Starting point is 00:30:24 Eddie. It's Miss Family Robinson y'all remember that they're singing that in that movie that's part of it too that's what they're singing very nice
Starting point is 00:30:32 do you want to get do you want a palm tree from this I'd love a little 10 inch palm tree pop it on my bar cart why not yeah
Starting point is 00:30:39 we've got good in our little space here there you go decorated up so if anyone's prone is out there listening send us one of these. We'd love one. Yeah.
Starting point is 00:30:47 We'll put it on there. We'll put it in the Radcast room. Perfect. We don't have any holiday decoration in the Radcast room. You know? I can fix that. I think we've got some extra lights. You know, Bruce Buffer really wants some holly tree,
Starting point is 00:31:03 holly wrapped around him. And then Marty Smith. I'll give him all Rudolph noses. A little like. Yes. Yes. Any final thoughts here as we close out today's episode? I mean, get your Christmas shopping done.
Starting point is 00:31:17 Yeah. You have very limited time. Limited time, folks. Running out of time. That's what my wife will start saying. That's not like she's got her notebook her journal she's already bought the kids way more than we like ever said we would oh every year i've still got to get a few more things there's only one week left i'm like you're right you're right here's my wallet here's my wallet yes uh we hope everyone had a great holiday and getting more into the holiday giving season.
Starting point is 00:31:47 It's a fun time. I gave my wife a hard time, but she's one of a kind. I think that's all for today. All we got. Wherever you are, however you are, we appreciate you and we wish you a happy holiday. You can find us at radcast.com. Search for any of today's episodes. Search for, oh, Tenenbaum, no matter how you spell it. Tenenbaum, Tenenbaum.
Starting point is 00:32:08 Christmas tree. Old Christmas trees. You'll find all the content there. I'm Matt Ryan offering all the platforms. Christina Yossi, Nick Weaver. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com
Starting point is 00:32:22 or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.

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