Right About Now with Ryan Alford - HOW TO GET MASSIVE GROWTH on TIKTOK with The Leighton Show

Episode Date: February 21, 2023

Welcome to The Radcast! Looking for ways to tickle those funny bones? Tune-in now as Ryan Alford talks to the very extraordinary and funny host of The Leighton Show, Chip Leighton! As he brings the most amusing relationship and parenting humor on social media.Step up your game! Learn the ropes on how to apologize smartly to going viral without a hitch – make an impact through humor and entertainment. So forget your worries and let Chip help – it's time to take off that chip from your shoulder! Listen, laugh, and learn!Key notes from the episode:Chip shares his inspiration for starting his TikTok journey (01:54)What is his family’s take on his content (05:02)Chip shares how his TikTok first got recognized and how he scaled to Instagram (08:49)Ryan shares with Chip how to create more opportunities on social media (16:20)Ryan and Ships talk about the possibilities of using other platforms such as podcasting, Netflix, book, and more (18:11)Chip shares his strategy on how he keeps his consistency and motivation in content creation (23:35)This episode is packed with energy, knowledge, and passion and we know you will get a ton of value from this.To keep up with Chip Leighton, follow him on Instagram @the_leighton_show or Cameo https://www.cameo.com/the_leighton_show or TikTok https://www.tiktok.com/@the_leighton_show.Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Cause now we're gonna do what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast. I'm Ryan Alford, your host.

You know, we say if it's radical, we cover it. Well, this goes right at the heart of radical, if you ask me. I'm a social media junkie, obviously, by nature. And a certain someone has been like flooding my feed the last, I don't know, a couple of years, maybe even, Chip. But Chip Layton, The Layton Show. TikTok fame. I think you started TikTok fame and then rolled over to Instagram fame. Is that right, Chip? That is right. Yeah, yeah.

Thanks for having me. I'm psyched. Yeah, man. Started hitting the algorithm on TikTok. It's great. Obviously, they hit. I'm a 45-year-old man. We're probably somewhere in the same stratosphere.

And so they're dialing the algorithm in. And you start popping up you know your face over something and i'm like okay and it's kind of the deadpan and i'm like this is that and as soon as you you know having you know being a husband father of four you know things my wife says or things my wife get mad at me about i forget what the first one i was i was like this is this is gold. And, uh, Hey, I mean, what do we have now? How many followers, you know, how many followers on Tik TOK? Uh, Tik TOK, I got like 460,000, a couple hundred thousand on Instagram now. It's been, yeah,

it's been crazy. I mean, I just, I just started this like for fun and, you know, I thought I might be able to post some funny stuff and, you know, had one viral thing hit and then another and kind of built just organically from there. So it's I mean, it's obviously the stuff that I do is relatable. Right. So other dads or husbands can just sort of see their own experiences in it. Yeah, I love it. Well, let's back up for a minute. Well, we'll we'll get to like, you know, maybe the day job. But talk to me. What what inspired all of this? You know, so TikTok's been blowing up. You me what, what inspired all of this, you know, so

TikTok has been blowing up. You've been doing it for about two years, right? Is that timeline longer than that? Yeah. I mean, I started in, uh, yeah, basically two years ago, um, early, you know, January of 21, I guess it was my daughter and I got a couple of teenagers. We'll probably get into that, but my teenage daughter and I like started using TikTok when it just became big and, you know, I thought it was a fun platform and I was like, I bet I could post some funny stuff on the air. And I, I tried some stuff and I mean, for the first six months, like everything I did was terrible. I mean, I had like, I think I had 17 followers after the first six months. And I actually was about to delete my account. Cause I was like, I guess I was wrong. I don't

think I have anything to say here. And I had like, I thought of was wrong. I don't think I have anything to say here. I had like, I thought of one post I made and it went viral. And so it went from there. But really my purpose is just to make people laugh, right? Because I think every husband and wife or parents have like those moments that are just, you got to either laugh at them or handle them some other way. So I like to laugh at them. And yeah, it's been amazing to hear the reaction from people

but the core started i mean things the crazy zany and ironic things or you know i'd stop sort of saying stupid but like in the moment they may not seem stupid but when you like hear them hear you speak them you know things that my daughter asked me well what was the first bit was it well first one i did was around marriage and it was like uh it's tougher on the podcast but it was like just different visuals of like have you ever been married and it was like you know like the like the front end of a car like scraped from hitting the garage or like a million amazon boxes on the porch or uh the empty tank gauge or whatever, stuff like that. And then I think the next one was like text from my teenage daughter.

Like she texts me mostly food related stuff, but she'll be like, make me pancakes, do it, you know, stuff like that. But, but where it really,

and so I think we're picking up, but then in the fall, like right around Thanksgiving, I think of that year, like I did this things I've apologized to my wife series and like that really like went crazy. And that's where I get a lot of comments like, Oh my gosh, my wife gets on me for the same thing. Or I'll hear from wives that are like, Oh, it kills me when my husband's just standing there in the kitchen. I'm trying to get in this drawer and he's standing right in front of it. It's basic stuff. You know,

one of the more recent ones, uh, uh you know just had me like belly laughing i was just like it was the you know not to sneeze or not to get sick like i should promise not to get sick if i've been born you know with like perfect genes or something like you're not allowed to get sick no they don't like it well it's the whole man cold thing. I mean, to be fair, we don't handle as well as women do. No, we don't. We don't. I think my piece was like, yeah, sorry I didn't talk to my parents when I was a baby to move me to a farm to develop a better immune system or whatever. It's like stuff that happens, but I just try to obviously try to make it sound as absurd as possible.

try to obviously try to make it sound as absurd as possible. So what's been the reaction like with your wife and daughter, like, as this thing has like taken a life of its own, had they, uh, have they embraced it? Do they get a kick out of it? I mean, what's, what's the, what's the dynamic there? Yeah. It's, it's funny. It's probably different with each family member. Like my daughter is, uh, I mean, she claims that she's like responsible for like 75 of my content or whatever i dispute that number but she's definitely got a piece of it or whatever but uh so she's i think she gets a kick out of me she's a teenager so she's not gonna like you know give me too many compliments but uh it's pretty funny when it started to blow up like her like her teachers started following me and stuff like that so i guess i gotta you know be in a

parent teacher conference and I'll be like, Oh, maybe this will show up on Tik TOK or whatever. So, um, but she, um, uh, she likes to make fun of me generally. My wife, uh, she's a great sport about it. I mean, I, I always like to say very happily married 23 years, um, to my beautiful wife. I'm very lucky. She's a good sport. Like she, she's actually been in a few of um a few of my posts but it's not really her thing but she's i found most spouses are like a pretty good check on the ego like she's she doesn't think i'm quite as funny as the average listener viewer does she'll be like yeah you're not not really in the same league with the other dads i follow but whatever you know

i think what you know reading between the lines when I first saw you I was like okay this is you were starting to get some traction on TikTok I think when I first saw you um definitely weren't at 400 or a thousand I mean you were maybe 30 or 40,000 I mean this is probably a few months after you got started but I was immediately like okay not not overly produced and a guy that's very relatable, you know, that's kind of I don't have deadpan. I don't know. My humor language is not enough, but deadpan, you know, just kind of flat. I was like, this is going to this has got legs. Like, yeah, I did. It's definitely not overly produced. I don't have enough time or energy to produce it.

So I'm like, all right, what can I do where I'm just like holding the stare to the camera with like a green screen bullet point list behind me or whatever. But yeah, anyway, so it's been, it's an amazing case study to me, you know, I'm going to, we're going to keep this pretty light, but I'm going to go down the business side and like the power of social media. Like this is a really interesting case study. I mean, I work in social media and, you know, with brands and stuff like that. I know you have a marketing background for drove some of your ideation and kind of understanding all these things. But it's amazing what social media has is allowed like worldwide opportunity like back in the day um

the only way to get this kind of attention through media was if you're on a tv show yeah you know like and for you know amateurs or non-stars it might be you know one of the talent shows or something all right yeah yeah i mean i know i feel exactly the same way. The way I talk about is like, I mean, I know there's pros and cons to social media and everything. But, you know, you think about, yeah, when I was like younger, if I wanted to make people laugh, like, yeah, it was either I'd have to become like a stand up comic as a career, you know, try to get a job on like us, you know, writing for a sitcom or whatever. com or whatever. You couldn't sit in your living room and with your phone reach, you know, thousands or even millions of people just with an idea and based on whether it's engaging or not. So like, I think that's amazing that you think about how many more creative people now have a chance to like connect with others and what that does for the whole environment. So I think these platforms are amazing. I guess they're not, they're, they're not all good, but, um, but yeah, I, I, um, uh,

that's, that's part of what drove me to it as well. Tell me a good, uh, story, uh, chip talking with chip Layton, the Layton show could follow him on Tik TOK, Instagram, and everywhere you find your humor, but, uh, these days, but, uh, chip talk to me about like a good story, But Chip, talk to me about like a good story, maybe a someone recognized you at the grocery store story or a, you know, fan DMG, something interesting. Give us some like something juicy or fun that's come out of all this on kind of maybe the fan or awareness side. Yeah, let's see. Well, one little nugget is my so my son's a freshman in college. He texts after things started to blow up like last fall with some media attention and stuff. He texts me, he's like,

yeah, they found out about your TikTok down here. A couple of random girls asked if you were my dad. I was like, I don't know if that's a good or bad thing. I take it as a good thing. Yeah, I was like, hey, you know, he's got a lot of followers, you know. Yeah, late in show junior year or whatever. But no, what usually happens is, I mean, and like I'll walk in some place and like someone will just kind of look at me for

a few extra seconds and for a while i thought i was like imagining it actually and then you know inside my wife's like no that woman that was in panera was like staring at you like but i remember we were we were at a restaurant waiting for a table once and this really you know nice young couple comes up and uh she's like uh'm sorry. I hate to bother you. I was, I thought they were going to ask, like you need a reservation to sit at the bar or whatever, but she's like, do you make Tik Toks? Cause I was, I was just texting my mom that I'm in Maine now.

I think I see your favorite Tik Toker here. We love you, whatever. And my wife's just like rolling her eyes, you know, like he's, he's not that funny around the house. Trust me, you know, whatever. like rolling her eyes you know like he's he's not that funny around the house trust me you know whatever but that's funny is uh what about it on the media side i know you've you've you've done you know some interviews tv stations what's like what's like been the biggest media appearance thus far well yeah so what happened in the radcast right right right now hey shameless plug yeah i uh you know what happened was i think it was last september i like somebody texted me in the morning they're like hey i saw

you in the daily mail today which is like a tabloid in the uk right and i'm like oh that's kind of weird and it was like it was a pickup of basically an article about my i did a greatest hits compilation of things i've apologized to my wife for and i don don't know, some writer there picked it up and wrote an article. And I was like, oh, okay, that's cool. And then it had only been out for a few hours, but my wife was like, you know, it's got like 750 comments on it already. I was like, oh, wow, maybe that'll, you know, so people see that. And then like the next day there was like another article, basically the same thing in the New York Post. And then I had people telling me like, oh, I heard your clips on the radio in Atlanta today. I'm like, what's going on? Like I hit some kind of a feed that like radio stations

use and they would, you know, play clips. And so I got like, you know, some radio station interviews that did, um, I did a morning show in Chicago that the TV morning show, um, somebody was like, yeah, I wanted them one night. Someone was like, I saw you on Fox news last night. I'm like, all right, I didn't see it or whatever. it was like yeah uh some stuff like that i yeah i mean nothing i haven't been on the tonight show whatever but uh yeah but it's uh yeah it's been crazy there's something about that especially the things i've apologized to my wife for that's like very simple and people kind of get it and relate and in in those interviews i hear a lot of like that what i did in chic, the co-host was like,

I do this piece around how my, I let my steak knife touch the plate for a fraction of a second. And, you know, it makes that noise. It drives my wife crazy. And he's like, he's like, is my wife watching right now? Cause she rides me so hard for that.

I feel vindicated. And so it's pretty fun to talk to people about stuff. Cause in social media, like you get all these comments, but they don't almost don't seem real, you know? And then, so when you actually talk to somebody live, it's, it's pretty fun to talk to people about stuff because in social media, like you get all these comments, but they don't almost don't seem real, you know? And then, so when you actually talk to somebody live, it's different. That is, that is the interesting, you know, uh, balance with social media that you kind of get, I don't know, desensitized a bit, especially the volume.

Like you've, you know, people listening, uh listening uh you know talking with the layton show it like 400 000 like think about okay going to an nfl stadium and watching a football game and a full nfl stadium is what like 60 like big stadium 60 70 000 there's certainly maybe more of the others um i i went to clemson where the full stadium is 85,000 people. I have that picture. So if you're listening, have a picture of a full football stadium in your head, like packed to the gills, and then multiply it times 10 or 8. That's how many people are following Chip Layton. It's a lot of people. We get desensitized to the numbers, but it's a lot of people that you're touching with this stuff, and it's a lot of people like we get desensitized to the numbers but it's a lot of

people that you're touching with this stuff and it's just crazy yeah i yeah you don't it's yeah like i said it doesn't quite seem real i don't it's tough to i do i make that same analogy i'm trying to conceptualize it like because people are like are you you're kind of like famous i'm like am i i don't really even know like it's i don't quite know what it is, but then there are a lot of people who are like, oh yeah, I see that guy's face on my feed or whatever. Yeah. Yeah. Yeah. But what happened was when, when all that, I mentioned all that media coverage, like, which was this last fall. So I had been pretty big on Tik TOK for a long time. But I was, my Instagram account really didn't have much. And it was like 10 or 20,000 people, which is, I mean, which is something, but it wasn't like anything like TikTok. And that coverage kind of led to really rapid growth on Instagram. And it's

felt very much more mainstream now because it's just, I mean, TikTok's great and there's a lot of people on it, but it's still, it isn't totally mainstream. And now I have a lot of people who are like, oh man, I'm just finding you and I'm binging all your content. And it actually feels like there's maybe more opportunity on Instagram. It's probably a better audience actually with the type of stuff I do. So it's interesting. Yeah, that is interesting. I mean, take Instagram's more, I don't know, there's been a lot of migration from Facebook to Instagram. So you've got kind of an older, you know, I don't know. There's been a lot of migration from Facebook to Instagram. So you've got kind of an older, you know, I don't want to stop saying old, but older demographic, probably more closer to your and our demographic, you know, than TikTok. TikTok isn't mainstream now. I don't want

to, don't let me say that because it is very mainstream and all ages are on it, but it still skews, you know, twenties, you know, for the most part. Yeah. Um, so now you might start to pick up more of your natural audience. So chip million dollar question. I think people ask, are you monetizing? Are you building a business around this? Are you starting a comedy tour? Uh, I think the short answer is i'm still trying to figure out what to do with it so i got a day job so this is just like you know stuff i'm doing on the weekend or whatever and there's um i do feel you know the more time has passed the more i feel like hey there could be something bigger here and so you know you could envision other platforms this could go to i do i want to start a podcast one of these days when i

can find the time um you can envision this in, you know, book form or whatever. So I am looking at those kinds of opportunities. I haven't done a whole lot of like, you know, sponsored posts. I've done a, I've tiptoed into that a little bit, but I honestly, with my, I feel like I've grown partially because I'm authentic. And so it's a little bit of a struggle for me to say like, you know, to be, be shown up in your feed, like, you know, pitching different products or whatever, unless they're like a really good fit with me. So I'm still trying to figure out like, I'm a little bit, I'm quite selective around that. I haven't done much of it, but I'm, that's something I'm wrestling with a little bit. And I'm open to your advice, by the way.

Ah, yes. I have a couple of tips. One, I think you want to stay authentic. I don't think I don't think you would come off right. Like just totally schlepping hat. I don't know if you're a hat guy, but like, I think there's some branding, subtle things that you could do that with your audience, there's brands out there that would, you know, that would buy into that. Um, and so there's subtle things like that. Uh, one thing I would counsel you to do is social media is what I call rented land. It's not owned land. You're renting land there and your own land is your website and you own the website and you need to be getting the data from all these people because you're following, uh, I E you need an email, name and email list address, even great because then in all this sounds bad, but Hey, people listen to a business podcast. So we're not going to offend anyone, but like you've to monetize your audience. It might come offline, not online. And when I, and when I say like, yeah, it might be a digital medium, an email, email marketing. Um, but you need to translate, you know, as much of that four 40 plus what,

what are you at on Instagram? Uh, it's like two 20 S I'm getting close to 700. Yeah. So 700,000, you need to get as higher percentage of that as possible into true name and email for you. Um, so, you know, do you have like the latent show.com i do i haven't i haven't launched it yet but i've got the url yeah and i mean that's fine i mean crawl walk run the uh but i would get that up and you start capturing people's you know asking or even you can ask them in their dms you know know, like, hey, we'll add you to the mailing list. Start just a really newsletter or like weekly or hell, biweekly. You know, it doesn't have to be, but just something that's a little, that humor, you know, delivered right to their mailbox, so to speak. And because you want to nurture that audience.

Every company now, every entity is about building a community. And I think that you have a real opportunity with your approach to truly build that community that when you do want to sell something, you want them to buy a book, you want them to come to your show. They want, like, you've got a natural mechanism and lever beyond just posting on Instagram and saying, Hey, I'm going to be doing this. And yeah, of course you'll do that. And of course you'll run ads behind it if it's something of note, but you need to own the land, not rent it. You know, you've, you've leveraged these, these platforms to build your audience, but now you need

to have that audience at your availability, you know, in a good way. Like you want to, you want to nurture that community. You want to add more value to them. You want them to buy an amazing book that you write. So it's not just like making the end all dollar on them. But again, look, you're an entertainer. You get paid for, you know, being entertaining and creating a niche and, you know, nobody gets mad at Nike for making shoes. Yeah. Yeah. No, it's interesting take. And I, I totally agree with you about the whole rented space on social media. I was actually reminded of it last week. Cause I did, I posted something on an Instagram that they, they actually flagged it as like a community guidelines

violation. I, I, it was just like, whatever it had a word in it. And, uh, I got that overturned, but like, I didn't actually file an appeal on it It had a word in it. And, uh, I got that overturned, but like, I didn't actually file an appeal on it for like three or four days. And they basically stopped serving me to anyone who didn't follow me. And it was like, which means that you have no more growth basically. And I was like, Oh, maybe that's it for me on Instagram. Like if I take that reverse. Yeah. Yeah. But I then, but then they reversed it like a couple of days ago and now I'm like back to,

you know, growing with non-followers. So it's like, but it's a good reminder, like, hey, they could shut down your account tomorrow and you got no way to reach those people. Did you get, you got actually notification that said, we're not showing your content? No, but I just, no, I got a notification that said, hey, we flagged this for community guidelines violation. If you want to appeal it, whatever. And I didn't do anything,

but then like I noticed, cause they show you your numbers of like how many views you're getting from followers and non followers. And it was just dropped off. Typically, like 70 percent of my views are from non followers. And so like that part of the bar chart just went away. And I was like at first I didn't know if it was even related. But obviously it was because once I got restored, it went back to normal.

But, you know, whatever. The government could abolish TikTok tomorrow or whatever. So you're right. Exactly. That's why you want to get that audience off of there right you know even just get a landing page up shoot go to shameless plug for lead pages like lead page you could have a landing page up in like 30 minutes yeah and uh just say hey you want to stay in you know stay in the know about everything the latent show yeah i mean that is one thing i like about podcasting is it's it is more owned right like you're not,

it's not part of someone else's platform. You could reach, you know, obviously you connect through other platforms, but it's, you know, and I think my content would actually be really good for podcasts. I could have other parents and, you know, husband and wives on. And I think it'd be pretty engaging actually. Oh, it'd be great. I mean, would you ever, do you see yourself ever on a stage you know not really i mean i definitely like just lifestyle wise i don't see myself like going on tour like

doing yeah playing the clubs but like i have had people tell me and i do sort of wonder like i had like comedians tell me like your stuff would be really good live you know and i i could i could sort of picture it but i don't yeah i don't Like I said, I'm trying to figure this all out. I'm big into comedy and you would totally translate. I mean, you'd need to, obviously you would, but like get it specific to that medium and like dialing it in for, you know, that 20 minute, 30 minute set, whatever that is, but like totally would translate. Yeah.

Having said that, if anybody from Netflix is listening, I'm willing to sit down and take a meeting. They might be, they might be. from Netflix is listening. I'm willing to sit down and take a meeting. They might be, they might be, uh, don't forget, you know, the 15% royalties here from the, uh, the old radcast for that a million. I didn't sign anything. I'm just kidding. Uh, so Layton, what, I mean, if you had to pick, like, if you're like, okay, I really want to write a book or I mean, we kind of started down that a little bit, but like, where do you want it to go? Yeah. I mean, I, you know, it's, it's all, uh, uh, I mean,

there's a lot of places that could go. I think mostly it's just a time issue right now. And, and, um, I think, um, I do think, uh, I have some people I've talked to and I, and I think I agree with this have kind of said, Hey, a book is a good first step because that kind of builds a platform. You can use that as an entryway to other things. I mean, I do think there's potentially a swing for the fences here somewhere down the road of around TV, you know, that's, I'm sure that's a long shot, but you think about some of the relatable comedy that's kind of moved from either the clubs or online to TV. But you know, at the end of the day,

I feel like as long as you're still, as long as you're growing an engaged audience TV. But, you know, at the end of the day, I feel like as long as you're still, as long as you're growing an engaged audience and you're, you know, delivering quality content, like opportunities will, will be there. And so, yeah, I'm still trying to figure it out. What's been the mechanism. So someone's listening and, you know, they've hesitated to get more out there on social media. Like, how did you kind of get yourself out there? And then what's been like any strategies or like, do you have certain days and times like you shoot? Like, what did you set up as kind of that consistency to kind of want to push yourself to do it and then ultimately to consistently keep doing it? Yeah. I mean, I,

I just, I keep a note on my phone as stuff happens, like in my everyday life, I'm writing stuff down. My daughter's always making fun of me. She's like, not everything is content or whatever, but I'm like, don't write it down. It's definitely not content. And, uh, I'll try to take some time, you know, some evening or on the weekend to just like look through my list and try to come up with a few things I can easily record. And I, you know, I try to get like two or three things up a week, but I'm like barely struggling to do that. And you hear other experts who are saying like,

oh, you got to be posting every day, you know, three, four, five, six times a day. That'll never be me. Although I have certainly found that focusing on quality over quantity has worked for me. And I think that's true too. If you think about TikTok, like a good post for me would do like 100,000 views maybe,

which is amazing, right? But like a great post will do like 3 million, right? And so it's like, I'd rather have one great post than like 10 good ones. And that's going to grow your follower base more. And so, I mean, you can't take that too far and like only be posting once every few weeks or whatever. but, um, so I don't know, that's kind of something completely blown up on an Instagram and not on Tik TOK or vice versa. Yeah. So I, I mean, again, like for,

for the first year I did it, like things were blown up on Tik TOK. I didn't really have any, um, any traction on Instagram. It's, it's kind of the opposite now, to be honest with you, like stuff I post is, um, even though my follower base isn't yet big as big on Instagram, like something big I'll post will do, you know, whatever, more than a million views on Instagram. It might only do a hundred thousand on Tik TOK. And I don't, you know, I don't, I don't quite understand the full dynamics other than the fact that I'm newer to people on Instagram. And again, people are coming in and they're like, they're seeing a catalog of a year and a half

of pretty good work, I think, right? And so they're like, oh man, I'm binging your stuff. And there's just higher engagement there for me right now. And I think part of that's just a newer audience. Like we were talking about before, maybe it's demographically a better fit. You know, maybe people at TikTok are a little tired of my shtick.

I don't know. I mean, I'm still doing fine there, but you know. Are you on YouTube? Yeah, but I haven't gotten any traction there. I posted a bunch of shorts and I haven't figured that out yet. I don't know what you'd counsel me. It's a whole machine. It's a, yeah.

Like, if you don't have time, or you have very little time, then stick to what's working. Because YouTube's just a beast like just take like we've been on these platforms with our stuff and you know our show's like all over the map like we're we're top 25 in like 30 countries now and but we cannot break the mold on youtube like we have,000 subscribers, but like comparative to everything. It's like, you know, it's, and I have guys that know it and I'm just, we don't, we have, you know, a team, but we don't even have time to like almost crack the code fully.

Yeah. That's fascinating. Yeah. Yeah. It's an SEO thing. And it's like, there's tricks and algorithms and everything else like that, you know? So I don't know, I guess if, if I had, uh, you know, a female body and was attractive, it might, you know, everything's easier. That's what, that's what, that's what, that's why, you know, you know, fascinating that, uh, you know, he doesn't all have to be salacious content because that was, that was the joke. Like I had a guy on that was big Instagram, like growth guy. And I was like, what is, you know, what's the best way to break through? He's like, be a woman and get in a bikini. Oh God, it's just not going to work for me. Yeah. I heard that episode. Yeah. But, uh, cool, man. I, uh,

I really appreciate you coming on. I love your approach. Uh, obviously being a dad and a father, it's, uh, it's very close to home and, um, having a wife that's a, uh, she's an administrator now, but was a school teacher, you know, for a long time, but now she's administrator. So she's very type A. And so, you know, I'm not, I'm not, I'm organized, but to her, I'm, you know, the biggest slob ever. And so like, you know, the things in the kitchen, all that, I'm just like, Oh my God. So good. So good. Uh, tell me where just, I know I've, I've hit it a few times, but let's tell everybody

that's listening how to keep up with you and, uh, where they might be able to, you know, keep up with your book or something. Yeah. Yeah. So it's, uh, it's the latent show. So it's L E I G H T O N. So biggest, uh, presence is on a tech talk and Instagram. Um, and, uh, it may be someday coming soon. The latent show.com not there yet, but, uh, I do, I also, this is part of the ridiculousness of this. Like I'm also on cameo. Like I'll do, uh, like wives pay me to like

create a video of like telling their husband things they should apologize for or whatever. But it's like that's that's actually really fun. And at some point in this journey or like early on, I just decided, you know, I'm going to lean in and just see what happens here. It's default to saying yes. And that was one of those times where I was like, this is ridiculous. I'm not going on Cameo. I'm not like a celebrity. But then I was like, you know what?

I could do my own spin on it. And it's actually been really fun. Yes. celebrity but then I was like you know what I could do my own spin on it and it's actually been really fun yes last tip would be to lean into like whatever your bits are like you know I mean I'll use a really bad example but like me being in a podcaster you know I have a podcast mic I use every time so obviously that's a really easy opportunity for some kind of direct like anything that's part of your skits. Like, I don't know, you write on, you know, this certain type of paper, whatever. I'd contact the paper company. Like if there's stuff that it's like a consistent thing, I'd reach out to those brands that naturally align that you almost don't have to do anything that it's just part of it.

You know, whatever that might be a pen or like I I know there's certain things, uh, you know, you have a number of different bits now, but I think, uh, you know, lean into those things, but yeah, I really appreciate you coming on though, Chip. Yeah. I appreciate you having me. No, it's, uh, yeah, it's fun to talk and you gave me some great ideas too. Hey, let's stay in touch. I'll, I'll give you more. My advice is free. Uh, anyway, Hey guys, go follow the Layton show. It'll make you smile. There advice is free. Anyway, hey, guys, go follow The Layton Show. It'll make you smile. There's too much seriousness bullshit going on in the world today.

We need more Chip Laytons out there to break the humor, break the mold, and put a smile on our face. I really appreciate Chip coming on. You know where to find us. We're at theradcast.com. Search for The Layton Show. You'll find all the highlight clips and the full episode from today. I'm at Ryan Alford on all the platforms. Verified on TikTok.

Verified on Instagram. I'm at boy Chip Layton. We'll see you next time on The Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.