Right About Now with Ryan Alford - How To Make MIllions with Paid Ads | Jason 'Wojo' Wojciechowicz

Episode Date: April 9, 2024

Join us as we tackle the intricacies of market research, innovation, and the art of crafting irresistible offers. Jason and I exchange strategies on how to listen to your audience and anticipate their needs, touching upon the power of social media as a research tool. We also delve into the impact of personal branding, discussing how any individual can carve out a space in the market with the right combination of consistent brand building and compelling offers, regardless of their current level of recognition.Rounding off this insightful episode, Jason shares his leadership philosophy and his innovative strategies for creating content that resonates with audiences. From his morning routine to his thoughts on creating viral marketing campaigns, Jason's candid revelations are a testament to the potential of authenticity and smart marketing in driving business success. As we conclude, I extend a heartfelt thank you to Jason for his valuable contributions and look forward to continuing this enlightening discussion in future episodes.TAKEAWAYS1. Focus and consistent effort are essential for building a successful business with multiple customer interactions.2. Leadership within a company and the community is critical for growth and setting standards.3. Developing irresistible offers and optimizing the customer journey are key strategies in online marketing.4. Market research and personal branding are vital for understanding audience desires and competing effectively in the market.5. Social media is a powerful tool for gaining insights into consumer interests and building a credible brand.6. Even new or lesser-known businesses can compete with industry giants like Grant Cardone by consistently crafting compelling offers and establishing a strong brand.7. Entrepreneurial success requires a solid sales team, adaptability, and the right attitude towards paid traffic and lead generation.8. Overcoming limiting beliefs about money and fully investing in offers are necessary for business growth.9. Leadership involves building trust and loyalty within a team, setting an example, and fostering a supportive environment.10. A morning routine can be beneficial for generating creative ideas and maintaining motivation.11. High-performing content and offers can be crafted using humor, viral elements, and strategic marketing.12. Authenticity and smart marketing strategies can lead to business success and strong customer connections.13. Entrepreneurs should not only focus on immediate sales but also consider the longevity and compliance of their offers to avoid issues with regulatory agencies.14. Performance marketing is useful for short-term sales, but building a brand is crucial for long-term success and scaling.15. Jason Wojo shares insights into the importance of having unique mechanisms and compelling copy to make offers stand out and sell effectively.16. It's important to research the market, competition, and ensure offers are fulfillable and compliant when crafting marketing strategies.17. Entrepreneurs should be willing to take risks and invest in their business to reach higher levels of success.(00:48 - 02:09) Scaling Your Business With Consistency(04:29 - 06:14) Sales Strategies in Various Niches(10:31 - 11:35) Navigating Market Needs for Innovation(16:45 - 17:29) Limited Pool of Successful Names(24:06 - 26:02) The Power of Attending Events(30:59 - 31:52) Future of Social Media Advertising Trends If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

There's people who I see in the space who are doing well that I've met in person that really don't do as well as you think they do. Just to give you full transparency, like people in the space who want to work with me and can't afford 10K a month, I now know that you're broke. This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and cashing checks?

Turn it up. It starts right about now. Hey guys, what's up? It's right about now. I'm Ryan Offord, your host. Same show, different name. We're still radical. That's the way we do it. And look, what's more radical than a young guy getting after it, making a name for himself, talking with Jason Wojo. What's up, Jason? What's up, man? How you doing? Thanks for having me. Hey, man. Owner of Wojo Media. Scale your ads events.

Did I get that right? Yeah. There we go. It looks like you're scaling, man. Checked your social out. Team brought you to me, and I'm like, I like this guy. He's getting after it, doing big things and scaling it up. What makes Jason, brother?

Dude, man. and scaling it up. What makes Jason, brother? Dude, man, I think it's just the consistency and tenacity to always be doing more than everybody else. When I was first starting out, everybody told me doing more was not the best thing. But once you have a proof of concept and you have a foundation, doing more is then the answer. And just having more ways to get people to interact with me and my offers and my messaging and the things that I'm doing definitely contributed to that. And having as many possible touch points as well too. Like I always want to have as many touch points as possible. So doing pods, having low ticket, having free trainings, having events, posting every day on all the platforms, like being a part of the actual ecosystem is what matters.

posting every day on all the platforms, like being a part of the actual ecosystem is what matters. What makes you tick, man? It sounds simple, but it's hard as fuck to have. Because what you said, and you listen, you watch like Hermosi and all those guys are like, you just do the same shit. It's boring, but it's hard to do it over and over again. But what makes it a younger guy like yourself have that drive to do it? The first thing was not getting so distracted. I think that there's a lot of people will interview me and they're like, yo, dude, you're 26. Like, how'd you do all this? And I'm like, bro, you know what most 26 year olds are doing right now?

Getting way too fucking distracted. They're trying to do 30 things at once. They're trying to find a girlfriend. They're trying to figure out if they want to have kids and get married and all this bullshit. And I was just like, I don't need all that. I need to focus on my path and purpose and influence as a man and like what I want to do in my business and who I want to have around me. Am I a leader inside the household and out? The thing that makes me tick, man, is like just building stuff. I like it. I like building new things or bolt on to the business or looking at other businesses to bolt on to what we're doing. Partnerships, being in better circles. It's not about the

money that much. It's about the building of the thing and like bringing around the right people. So like when I was first starting out as a solopreneur, it was about money, obviously. Like you got to be selfish in the beginning. Now it's about being a leader to all the guys around me and all the people that are in my space and all the networks that I'm in. That means more because that's where reputation will scale you. Yep. And it's not what you know it to, baby. We talked about that a little pre-episode. Let's get the nuts and bolts for everybody. Wojo Media. What do we do? Who do we do it for? Explain to me what it is you just keep stacking on. Yeah. So Wojo Media, we are a full

marketing stack partner. We work with service-based businesses, coaches, consultants, e-com stores, and some personal brands, depending on the niche. We run paid ads for clients across multiple platforms. We track their KPIs. We help them with their sales process. We do their landing pages, their funnels, their webinars. We also focus on their irresistible offers and their actual customer journey. So like how do we make sexy offers that convert will and call traffic so that we can convert people very quickly, reduce sales cycles and make them a lot more money on their ad spend. And then also like packaging their offer. What does the pricing look like? What is that person on the sales call doing?

That's really what it comes down to. We've been doing it for six years. Like I said, we've worked in 90 plus niches and verticals or some niches that we don't work with because we don't have proven concepts in them and proven systems. But most of the time it's service-based businesses, coaches, consultants, and e-com stores of just any niche, but just not like CBD or cannabis, those things we don't work with. Or solo artists, we don't work with like brands like that. But yeah, dude, we've been able to touch a lot of niches because of the right systems that we have in place for everybody. You see a lot of this with performance marketing the last 10 years blowing up.

And I've been admittedly, some of it drives me crazy. up. And I've been admittedly, some of it drives me crazy as a guy that likes to build for the long-term, both myself, my brand and brands I've worked with. But at the end of the day, you got to make sales. And so don't hate the player or the game. It's just the way the world works, baby. But talk to me like with all the noise and all the stuff that's out there, people seemingly being performance market experts. What is it that ultimately makes something sell? It's two things. So one is the offer and the messaging behind it. Like how big of a problem does your offer solve?

How fast does it solve it? And what's going to happen to the avatar if they don't get that result? So having kind of a problem does your offer solve? How fast does it solve it? And what's going to happen to the avatar if they don't get that result? So having kind of a safety net. The second side is all curiosity. And that comes down to good copy, good messaging, good infatuations, good storytelling. Like those two things alone is actually what makes something sell. Because when you talk about performance marketing, we also call it direct response. Direct response is literally in short form. How do we sell stuff really fast so that our sales cycle is really short and we're able to scale predictably because of rising ad costs? And that's really what it comes down to. Like

years ago, it was easier to sell stuff online. Now it's a lot harder and people don't want to spend the money on marketing or data to leverage and collect so they can make better data-driven decisions. They're just so focused on making money day one. And that's why most business owners don't succeed with paid ads. And also they want to blame the ads and not their business. Just because you have a business and you're running paid ads doesn't mean that every single lead you get is ready to buy. Or just because you spoke to 10 people this week doesn't mean that every single lead is going to have a follow-up call next week and close. There's drop-off, there is drop in conversion, there is lack of like personality in the phone, there's lack of sales process, there's lack of follow-up,

there's lack of product knowledge, there's lack of product market fit. So it's like the thing that I've seen with paid traffic, man, is the thing that sells is curiosity and then having the right copy and messaging to have a good irresistible offer. Cause those two things will make the rest of the actual sales cycle a lot easier. Then you're just plugging little holes here and there. Yeah. How do you make a determination? I guess you've done it long enough. You've got six years on the belt. You've worked a lot in niches. I'm sure you have people come to you that think they have something, but maybe they'd all have something. Yeah. Like the thing is with people who think that it's because they're just excited

around the idea of making money. They're not excited about the actual idea of having a good offer that actually has longevity and can withstand market trends and like economic changes. The thing that I look at is people like really think that because their idea is their idea that it's going to make money. But what people are selling that's making their offers suck is they're selling two things. They're selling work because people don't want to do work or they're selling behavioral change. They're trying to change the way that people think about human nature, which makes the offer harder for people to grasp and buy. And their attention span is already lower than it's ever been in the entire

planet. So like to get people to stay on the screen and watch what you're saying, you're trying to sell too much work and it just doesn't work. It's this interesting paradigm shift where years ago you could sell work because people were willing in the newness of direct response to do a little bit of work to find the concept. Now people just want fill in the blank, copy and paste, done for you, ready to sell. That's it. Drag and drop. They like words like that. And that's where the niche has moved. And it's not because of rising ad costs or more competition. What's crazy about this is that the world didn't change because of that. The marketing world changed because mental health is at an all-time low. Dude, people just want shit fast. They don't want to do any work. They want to play victim. All those things feed it into marketing terminology and direct response.

Yeah. Is how much research is involved? Like now, are you just using your own case studies to help inform you, but, or do you actually have to do research when you're building up an offer and a framework? When I build up an offer, I do a little bit of research on maybe what other people are running in the space. Why my offer needs to be different. What I don't like about certain people's offers, what I can reverse engineer from somebody else that maybe I don't want to push or I don't want to say. Also, you want to look for unique mechanisms. So what I mean by that is people will say, hey, I fix your credit, right? And that's not a unique mechanism. But instead, if I said, hey, discover these three like little known documents in the tax code that will allow you to increase your score by 110 points in 45 days, regardless

of collections, repos, bad inquiries, right? That is a unique mechanism with good copy. But people out there will just say, hey, I'm a life coach. Hey, I'm this. Like no one cares. So the other side of the coin is you have to actually be compliant. I see this a lot in the niche, man, with research and people trying to swipe guarantees and people trying to swipe terminology. You actually have to be able to fulfill the thing you're selling. Don't just

sell shit online because you want to make a quick dime. You actually have to sell something that's that doesn't get the FTC running after you. So that's something I'm seeing a lot, too. But, yeah, dude, of course, a lot of research. I look at what I'm willing to say, what I'm not able to fulfill, what I am willing to fulfill, what I can fulfill. Like when you start scaling and growing and really hitting that eight figure to nine figure mark, you have to have a trustworthy offer. You can't just sell shit to sell shit. You're going to get caught before then. Yeah, I guess what I meant, and that's a great answer. I

was deeper than I even intended. It was good. Talking with Jason Wojo, owner of Wojo Media. Jason, what I meant, because I've dabbled in this space. It's not my space, but dabbled. And every time I've talked to, so we need to go ask your audience what they need, like that kind of research that you have to tap into your audience to know how to frame your offer. And I was always like, yeah, Steve Jobs didn't ask people if they wanted an iPhone. He just knew instinctively that if he simplified the smartphone and made the user interface amazing that it would take off sometimes you have to fit the market for what their need is before you ask

them i'm just curious your kind of interplay on that thought yeah the thing that's different about the iphone is that at the time though there was enough market to have innovation now the competition to have innovation you got to release something really insane to get people's attention yep so it's it's a lot more difficult now back then dude yeah there were tape recorders and small ipods like for you to go to the next level was a lot easier and more clear but now it's a lot harder do you like people asking their audience for how to frame what they need or want yeah i believe in that because if you like let's say you go to your instagram story like i do with a lot of my offers. I go on Instagram and I run a poll and I'm like, Hey, what would you guys rather want? And I give them four options and I take that and I run that to the market. I do look at my audience for those answers. But another place that I actually go for

offers is Reddit. If you go on Reddit and type in a forum and like a big question about ads or a big question about podcasts, those people in the forums raging about something or asking a lot of those questions, those are actually good ideas for offers. So I go to Reddit for a lot of my research. Yeah, that's interesting. It's a good point because Reddit shows up like a lot in my Google searches. If you notice anybody's paying attention, it shows up for certain things. So you'll go on there and you have to, I'm sure you've got the experience that you have to filter the, I don't know what I call the jilted redditers that like you said, the ones that are blaming

their whole lives on everyone else and everything else. It's got to weed through that to find like the real problem solution, right? Of course. Yeah. Is what's, what's your feeling like? Okay. Joe Smith comes to you. A lot of credibility. Good offer versus Grant Cardone. It was one of my guests several times on the show. Like I know, I know instinctively.

And I think even our audience is very affluent audience knows that if you're known, it certainly helps. So I think we can check that box to a degree. But is Joe Smith just as able to do this as Grant Cardone? So that's a great question. First off, brand will win over a good offer when it's been built through multiple cycles and you have a good brand and a good reputation. Like Grant Cardone will win that conversation every time. But what I will say is that if Joe Smith decides to run the offer and build brand on the side and do podcasts and do events and speak on stages, Joe Smith will eventually become the competitor of the brand that was built without good offers. So that's why you see a lot of people in the same space coming up because they're able to build good offers that means they get more attention. And then the big dog in the space

decides to collab with them or do some type of partnership or the case may be, but yeah, right off the rip dude, of course, Grant will win that contest. But Grant with good, sexier offers will always be number one. Yeah. And I guess I knew that he always win. It was more just when you're determining who you work with. And I know you work with some big names, some you can't name that if you'll work with Joe Smith. But then it comes down to, yeah, we'll work with Joe Smith. But does Joe Smith have a good sales team? Does he know how to take calls? Is he open to having a change CRM in a sales process? What does that look like? Because if we just work with him because he's a good offer, yeah, that's cool. But if he doesn't

have the right mindset behind running ads and getting paid traffic and getting more leads and book calls and formulating human behavior, then it's hard for Joe Smith to make money anyway. Dude, I see this all the time. We have people come to our events and they have great offers, but they still don't believe that they can make money because they have bad money beliefs. Even if we'd say to them, hey, listen, your offer is so good, like work with us. Like this is going to blow up if you're willing to really go all in on this. Oh, but I got a wife and oh, I just don't have a crazy amount of funds right now. Some stupid excuse. We can't change the way he believes about money or we can't change the way that he believes about spending it.

So there's a lot of dead entrepreneurs who lost their sauce because they just didn't want to go all in on a really good offer. And I've seen it happen so many times, dude. It's so bad. Yeah, I've seen that. You see it even with companies where,

you know, they have it, but I don't know, it's this limiting belief and scared to do exactly what it takes to go to the next level. It's not easy. That's why entrepreneurship has gotten sexy and it gets all this stuff. But you got to you got to be able to have some risk tolerance, right? Yeah, for sure. Like, you know, I had someone at an event once. She worked with Les Brown and she was running an offer about getting your book ranked on the first page of Amazon. risk tolerance, right? Yeah, for sure. Like, dude, I had someone at an event once she worked with Les Brown and she was running an offer about getting your book ranked on the first page of Amazon. And I was like, this is a great fucking offer. Like, why are you not running ads? She's

all, I just, I'm just like, I got two kids. I just don't think I could take that much on right now. Like whatever the load is I'm taking on right now is perfect for me and my lifestyle. And I'm like, dude, that is just, that's an offer that could go to 250K, 500K a month easily. And she just doesn't believe in it because she's downplaying it because she went the traditional route of having the family and just like letting that stuff come first. And it's your family's going to be better off if you go all into your business and you make more money and you're able to impact and influence them more and motivate your kids more. But people don't understand that. So they have this limited belief around money that they're going to be too busy. Oh, my kids won't love me anymore because I made too much money

means I'm too busy. And it's no, you actually don't, you just have a control problem. You don't believe in people and hiring and scaling those systems. So it's hard for you to believe that. So that's like stuff like that. I'm like, damn, that's a great offer, but you don't want to go all in. Is I will say this back to some of the names. I feel like I see the same 12 names. Several of them are behind me, even others, but it's always wonder, is it the same 12 people? Are these the only ones really making money in this space or that are doing all the speaking at the events? They're like, they're all at each other's events. They're all at the same bat time, same bat channel. And I'm not, I don't mean that like hate. I just mean it like, it just seems to be the same people.

They're a close-knit group. And I know some of those names. And dude, there's people who I see in the space who are doing well that I've met in person that really don't do as well as you think they do. Just to give you full transparency, like people in the space who want to work with me and can't afford 10K a month, I now know that you're broke. You're not doing as well as you think you are or as people think you are doing. So it's like, dude, I've been to many of these

events and I've talked to some of these guys and they want to work with me and I throw a number out there and they're like, whoa, too much. And I'm like, nope, you're not making as much money as you think you can or that you other people think you are. And I see that and I throw a number out there and they're like, whoa, too much. And I'm like, nope, you're not making as much money as you think you can or that you other people think you are. And I see that. And I'm like, dude, anybody who's actually making money who can't spend money on an event or can't spend money on a world-class advertiser to help them with their low ticket phone or do something like that. I just know you're broke. So it's, I see it all the time, man. Cause like for me, dude, 10 grand a month, like I'll be honest, it doesn't, it's not going to change my life. So I'll be able to spend that. It's not going to change my situation. But then I see people who have been on stages bigger than me.

And I'm like, wow, dude, like that person just maybe had a really good network or just like really came up in the space early on and had really cheap ad traffic and was able to save some money and have a nest egg. And now they have scarcity mindset because they can't compete in a competitive market that it is now. Like a lot of like real estate space, a lot of competition there. You've got like wholesaling, you've got fix and flip, you've got Airbnb, all these different offers. Like it's a lot of competition. The ad space, not a lot of competition because everybody and their mom can be an ad agency, but only a couple ad agencies can actually spend a lot of money on paid traffic to get clients and keep them and have good acquisition. So no, man, it just all comes down to if you're in the right circles and you make the right decisions and you

do good by people and you actually have a good product or service and you package it well, if you don't, then that's why you're struggling and you can't spend money on certain things or be in the right circles anymore. Yep. Talk to me about what's your approach is, obviously, and we talked about this brand versus performance, brand versus direct response. And you hit on it, but I can see it, especially once you hit my radar and doing the research for the show and stuff like that. You're out there, man. So you're playing both sides of that coin. So talk to me about your approach there. Yeah.

So my biggest approach with that is I go really performs direct response. Okay. And it's not against direct response. Dude, we're not saying things that are swaying people or manipulative. We're selling things that are valuable if you use them. And I'm really good at copy and messaging and offers. So I'm going to use that to my advantage because I've been a marketer for years and I know how to write good copy. And I'm, I would say I'm one of the best in the world at it, but you make money through performance marketing, which allows you to then have cashflow to then solve brand. So you can make a ton of money performance based,

but it's going to come down at some point because the market is going to switch or someone else is going to be going further than you, or someone's going to spend more than you. So you use performance marketing, getting people into your offer and your ecosystem to then solve brands. So let me condense this down. You're running a low ticket offer. You're getting people on high ticket. You're growing and scaling. At some point, you're going to hit a plateau. But if you're getting to the plateau, you've saved money. You have this amount of cash on the side that you can now use to deploy to fix brands. So what do I mean by brand? Hiring A-plus players, getting on podcasts, running events, becoming a part of masterminds, like getting your own book out there. That's what brand is, but you use the cash flow from direct response to then funnel it there.

And now that you have a good brand, you have A-plus leaders in your business, you have good systems, you have a book, you have all these things, you now use those things to make the front end better. That's all I'm doing. And that's honestly my opinion on it. Like it's okay to run performance marketing. It's cool, but it's not the end all be all. And it will eventually fall if you don't have the right brand on the side. Yeah. What do you think? What is the Jason Wojo brand? So what do you think of yourself? What do you what's your brand? Dude, I'm a controversial dude. I have a lot of videos out there that some people like some people don't like. But my big belief is that I am a leading advertiser who has a combination of brand and controversy that pulls in business owners.

And I'm very magnetizing, but dude, at the end of the day, I'm the best in the game when it comes to offers and ads and growing people's businesses and finding loop, like loopholes and finding the holes in your business and plugging them. Like I know the shit that other people don't know. And people who are bigger are starting to realize that I'm the guy who actually knows what the hell he's talking about. And they're starting to work with me because they've tried all these other clowns and it's not working. And then they're like, dude, this is the thing too, with the whole ad space. Like when I talk about what my brand is, I sell ads on the front end, but dude, it's more than ads. Like I go into all these guys' businesses, your sales team's trash. Your upsells and downsells

are trash. Your front end offer could downsells are trash. Your front end offer could be a lot sexier. You're not touching your leads fast enough. You're not using your email list the way that you should. You're not funneling people to events when that's going to make you a good amount of money. Like you're just not doing the small things. You're so focused on traffic and you're not focused on all the backend parts. But dude, if I had to condense my brand down, it would just be like, I'm an advertiser who goes really deep into your systems, your sales process and your offers so that your ads can then work for you instead of against you. And yeah, dude, I'm controversial, but I'm very young. I have a lot to learn. I know I'm not the most mature person in the space, but I'm doing a lot more though, because I have that performance marketing cashflow

that's now allowing me to fund and brand. And that's why I'm getting the right rooms. Deal flow, Jason. Whoa, Joe. I can come up with a name for you, brother. Something. You go to these events, you've been to big events. Who's one of the most you go to these events you've been to big events who's one of the most impressive people that like lived up to it or maybe isn't as well known but you're like damn that's gonna be a rock star the biggest event is grant cardone for sure dude he's great and brandon dawson who's his partner is really good as well they run a very tight operation and it's very scalable and they really know their shit. It's really impressive. Grant Cardone.

And then I'd probably say Chris Krohn. Chris Krohn is a great in-person speaker, very motivational, and he knows how to sell from stage. His tonality, his persona is just so infectious in a good way on stage. It's very impressive. And then third, I would have to say that's tough, man. I would have to say a mix between Marshall Silver and Ryan Pineda. Those two are like neck to neck as far as having good events and being good on stage. But Marshall Silver is very good at tapping into

like the brain and the triggers and the emotional infatuations that gets people emotionally grabbed into an event like that wins every single day of the week. When you hear people talk about events and you go to events for people listening, they're like, I've never really been an event person, never really gone to events. What's your perspective on actually attending events and what you get from them and what you don't get from them? So the thing that I've always said is, dude, if you want to be a bigger part of the space and you want to get your name out there and you want more awareness, dude, going in person and meeting new people will not just get you more awareness, but will allow you to be a lot like more, I guess you could say like within the know of the community. Like when

I wasn't going to events, I was just a person online. They're like, oh, Wojo just runs ads. He goes online. But dude, I never really realized how impactful I was in my industry until I went to a Grant Cardone event. And until I went to the ClickFunnels event, dude, I did not realize. Going online for four to five years, running ads, being this direct response marketer, I went to the Grant Cardone event and dude, I didn't realize that no joke to you. I was the only person in that room who was getting swarmed. Oh my God, I see your ads. I see your stuff. And I was like, holy crap. I didn't realize that all I was. And it was crazy, dude. And then I went to the click funnels one and that was insane, dude. I got approached by every other third person knew who I was. And I was like, when you go to events, you build brand, you take pictures of people.

But if you're not going to events at all right now, and you're trying to get your brand off the ground, if you go into a room with a hundred people and you shake a hundred hands, three to five of those people are going to do business with you. And if you go to one event a week or one event a month, you'd be shocked at how far your business will go in the next 12 months. I really implore people go into events because the rooms are where you get to be in person. You get to obviously build a relationship and dude, you met them in person. They're going to trust you. You're building authority just by being in the room. So that radical transparency wins regardless. Yep. IRL baby in real life. It still means something.

in real life it still means something talking with jason wojo owner of wojo media jason what's that being we've talked a lot about advice a lot of things specific to to them but when you're counseling younger guys and things like that what talk to me about what do you tell them how do you counsel them and how to lead your team? And then I guess as a as kind of part of that, what are some of the routines, success routines just daily, weekly for you that keep you in that mind frame? That dude biggest thing with leading my team is that I actually don't really focus on just yelling at them or just like telling them things. focus on just yelling at them or just like telling them things. I focus on setting an example. So do they want to be a part of an ecosystem or a team or a company where they see like themselves growing in the company? That is by being the example of a leader, someone who has shown growth, someone who has really stood by them. Dude, I don't do the whole like raw motivational junk. I do the, hey,

man, like I got your back, regardless of what's happening. I will always look out for you over another person. And you know what? Like I will always trust you over another. And I want to be the leader that you look up to inside of any company or any space. Dude, they're like, my guys will literally rock with me forever because I'm treating them as if they're family. That's what being a leader entails. At the end of the day, dude, do they look up to you and say, yo, I will follow this guy wherever he goes because everything, every decision he makes, I will stand by a hundred percent, regardless of how uncomfortable I think it is or my opinion on it. They will always trust me. And as far as like routines, man,

I have a very weird routine. Like I wake up and I walk outside and it's not a flex, but like I have my cars out front and I always take a drive in the morning. I have to get my McLaren and take a drive and go to Dunkin' Donuts and grab a nice coffee and get behind the wheel and just get motivated for the day. That's always my morning routine. My guys always laugh at me when I wake up in the morning, they're like, oh, he's going to Dunkin'. It's just a joke because we are every single morning, like every morning I go. And I usually take a drive, dude. People, like the one thing I always realized when I was working for my first mentor, Greg Berry,

was you're going to get the best ideas when it is peace and silent. And people don't realize that. That's why people take morning walks or walks on the beach. Dude, I get the best ideas taking my morning drives where there's silence. There's not someone sitting next to me, bothering me with questions or in my face. I'm like, dude, I'm able to drive, listen to a little bit of music and just think about the day and think about shit because that's

where I get the best ideas. So that's really what the morning routine came from. It's like, where can I during the day have the most peace and quiet? And it's locked in my car, driving and doing what I want. Speaking of best ideas, I like that. Good transition. Like, what's like your highest performing that you don't mind sharing? Like headline or one of them that might either from its simplicity surprise people or maybe from its complexity. Either one. My best headline.

You mean like a good video that went viral? Yeah, or just a good offer or like the good hook. Like the good hook. Like we talk about podcast secrets or that sort of thing. I'll go over two. So one's an actual video hook. And my best video that went viral was if you're not making 10K a month, then I could take your girlfriend.

That was a very good video that went viral. It was very funny. Or if you make less than 5K a month and you drive a crow and you go to the gym, you're broke. Like that one went viral too. So that's like good video hooks. The second side is what's a good headline. Probably the biggest one that did really well for me was like my 100 ad templates offer. So I was running ads for three years at that time. And I took all my 100 best ads, the copy and the creatives, and I made them templates. And I turned it into one of the highest converting offers on the internet. It still is this very day. If you go on like ClickBank or other websites that track like conversion rates of offers, my offer was top 10. I took it from 30k to 600k in three weeks. And it was a $17 PDF where I was like,

Hey, here's these 100 fill in the blank ad templates that entrepreneurs are copying and pasting into their ad account to get better results within 15 minutes. That was my best headline. And that offer still crushes. So it's, it's just a good way to hit the fast infatuation point. But dude, that, that document is 297 pages. It took me forever in Canva to build it. It was very valuable. It still runs to this very day and it crushes. So it's cool. Back to the premise of low ticket is to get the lead,

inexpensive leads or no cost leads in for the other things. But was that so good that you actually made money from the offer itself? My pro-ass on that was like a 1.5X, which is not impressive to some people, but I'm getting free leads and book calls. So 1.5 on the front end on digital product at scale is a winner by far. And then selling high ticket on the back end, the ROAS with that was like well over a five,

but it was good. As we close out here, Jason, what's your thought? Is it still, you got Facebook, you've got TikTok, you've got Twitter, you've got Twitter, you've got LinkedIn, you've got all these platforms. Any prognostication on where things

might be turning up next, or is it still just bread and butter? Facebook, Instagram, or the goldmine? Yeah, Facebook and Instagram will always be the goldmine, but personally, right now, I think that the future of ads over the next two years is going to be really more short form. So TikTok and then also like getting more qualified people is going to be filtered on YouTube ads. So like Facebook and IG have always been the winners, right? Because we always test offers on Facebook and IG first, see if they're winners, and then we

move to other platforms. But short form, TikTok all day long. And then YouTube to get more high ticket people in your users. So YouTube ads for a lot of high ticket offers. Now to really condense that down, the other thing that I'm going to see a lot of is UGC. So UGC is user generated content. So getting influencers and big people in the space to push your products for you, whoever's willing to spend the most on the right celebrity or face is going to make more money than the other brand. So it's basically a competition for attention from using other people's faces. So we've always known like influencer marketing was great,

but we didn't really spend the amount of money that people were charging now to do it because they're charging astronomical prices. But dude, if you do it correctly, you will win the space. And I think that's a huge shift for people who are running e-com brands, like low ticket eicket e-com, high-ticket e-com products. You need to have people that are pushing this stuff for you, and you have to leverage their names.

Yeah, and it's just hard for them to grasp spending $100,000 or shit. It could be a lot more than that, but a million dollars on a spokesperson. It's what is old is new again. 40 years ago, it was spokesperson, whether it was Michael Jordan or Joe Namath. Now it's the same thing because they've already built awareness and popularity and you're just leveraging it, right?

Yeah. Jason, where can everybody keep up with everything you got going on and staying up to date with you? Yeah, they can go on Instagram at the Jason Wojo. If they want to apply to work with me, they can click the link they can go on Instagram at the Jason Wojo. If they want to apply to work with me, they can click the link in my bio. So at the Jason Wojo, they click the link in my bio. They could book a free demo call. Also, if you are in Jacksonville, Florida,

Atlanta, Georgia, Austin, Texas, Dallas, Texas, or New York City, we're coming to a city near you for our Scale Your Ads events. So you can just go to scaleyouradsevents.com forward slash the city, and you'll be able to get a free ticket as well to see me in person. Sweet. We'll have all that in the show notes. Hey, a lot of value, Jason. I appreciate it and admire what you're doing out there. Yeah, I appreciate you, bro.

Thank you. Hey guys, you'll find us, ryanisright.com. That's right. Our new website for the show right about now. Jason was right today. We'll see you next time on Right About Now. To listen or watch full episodes of Right About Now on the web, go to ryanisright.com or follow at Ryan Alford on all social media platforms.