Right About Now with Ryan Alford - Indiana Jones 5 to Use VFX to De-Age Harrison Ford to Original Trilogy Days: Weekly Marketing News 11.25.22

Episode Date: November 25, 2022

Welcome back to The Radcast! This week Ryan and Nick give you the latest news in marketing and social media, and share more about Thanksgiving.We can never do it without you, and so we hope everyone enjoys Thanksgiving--and a good healthful year full of good times!Introduction:Ryan and Nick talk about Thanksgiving and their special menus (01:00) Rad News:Last week - Creative Design for Innovation - a Think Billions Experience Guest, Mario Mirabella, the CEO and founder of MSM Digital (02:40)Next week - Mo Hamilton from Think Billions Series, Founder and CEO of Infinavate (03:11)Episode 300 coming quick (03:47) Small talk:‘Indiana Jones 5’ to use VFX to de-age Harrison Ford to Original Trilogy Days - He is now 80 years old (04:25) bit.ly/3EIFs8OTwitter alternative Hive hits 1 million users after surge of sign-ups (05:21) bit.ly/3AHI7OJDomino’s pizza delivery goes electric with Chevy Bolts (06:55) bit.ly/3EEgKGv14 Strange Thanksgiving Traditions That Everyone Pretends Aren't Weird (08:50) bit.ly/3UkVADf Social Media Holidays:Friday, November 25, 2022 - Black Friday #blackfriday (17:50)Saturday, November 26, 2022 - National Cake Day #NationalCakeDay (17:57)Sunday, November 27, 2022 - Small Business Saturday/Sunday #ShopSmall (18:22)Monday, November 28, 2022 - Cyber Monday #cybermonday (18:45) Social Media News:American Express partners with TikTok for small business accelerator to launch the #ShopSmall Accelerator ahead of Small Business Saturday Nov. 26. The tie-up also includes an $100 TikTok advertising credit offer. (19:32) bit.ly/3gyXPEZ Marketing News:Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’. Smirnoff, a vodka label owned by Diageo, launched a new holiday campaign to promote smart and safe drinking (23:14) bit.ly/3tW8qgr Sponsors: (24:38)Branded Bills: Fall essentials and a holiday gift guideRADCAST20 = 20% off entire purchase If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th of El Pinto. You're getting down on your knees. Said it's time for you to get down. Cause I don't know what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest

edition of the Radcast. It's Friday, November 25th, the day after Thanksgiving. Our weekly marketing news, business of the world. Mr. Nick Weaver, what's up brother? Hey everybody, what's going on? Oh, you know, it's no secret. We do pre-record these. So we actually haven't officially had our turkey, but everyone listening by now, we will have had ours and you'll have had yours. So we hope everyone's had a good turkey day. Plenty of turkey. Yes. Turkey, turkey, turkey. I had my first turkey meal last weekend. And then we had the little office gathering. So I'll be into my fourth meal by the time this airs. Have you had enough turkey, Ryan? Yeah.

You just want some more. Turkey day. Turkey day. It's a good holiday, though. You know, like I like to eat. I enjoy a little turkey and dressing I like to eat too yeah you

I like dressing it's good my family actually makes this stuff called pink stuff it's a special family recipe we put on the turkey and it just makes it so much better you can put it on the dressing you can put it on the turkey you can put it on everything a little pink stuff yeah it's a mix between thousand island dressing and a couple other things but just has a nice twang and golly is this just like mcdonald's secret sauce you need to get into mcdonald's like

can we get that big mac sauce and just put it a jar we're gonna call it pink stuff for our holiday meal yeah yeah family recipe it'll never it'll it won't be sold it's it's uh big mac sauce mixed with zaxby sauce all the secret stuff all the secret stuff but uh i'll be into cooking my tenderloin at this point uh having a little little uh filet tenderloin not bad not bad yeah I'll be cooking that thing right on up for a little Sunday afternoon

so yeah depending on when you're listening to this get you good and hungry again a little tenderloin on a Sunday wrapping it up

absolutely so been a good week been a short week but a busy week got a lot of things happening and flying around hope everyone enjoyed

Tuesday's episode of Think the Think Billions guests. We had Mario Mirabella, who was one of the guests at Think Billions, Howard Payne's event out in Palm Desert. And I hope you've been enjoying that content. He's the CEO and founder of MSM Digital. He's the CEO and founder of MSM Digital. So if you haven't already, that's a nice little episode to dig into while you're digging into turkey leftovers by about now. Next week, we've got Mo Hamilton. Maurice Hamilton is also from the Think Billion series,

founder and CEO of Infinovate, an IT company. Really cool guy. Nice guy. Enjoyed meeting Mo. You'll enjoy that. All this is a really great, you know, I think a well-rounded group of people that came out of the Think Billions event.

A lot of successful entrepreneurs that are kind of in that second tier, like they've already done well. They're trying to take it to the next level. So a lot of good insights for how they got there, learnings and where they're trying to go next. So hope everyone's enjoying that series, and we've got some special treats up our sleeve for the rest of the year,

and for episode 300. More details on that. Episode 300, excited for that. Coming down the train, coming down the tracks. Quickly! So, yes, you know, a little small talk. We're going to make today a little fun, a little light, get into our weird Thanksgiving traditions list.

I found this list online. I'm going to go through those. So, you know, you think you're weird. Wait till you hear this list. Check this out. Yeah, check this out. So I thought this was cool. A couple things we found.

You know, I did see this. I read this before our. A couple things we found. I did see this. I read this before our team put the articles together. The Indiana Jones you know with the deep fakes and all this stuff happening. I didn't think they did this in one of the Star Wars movies where they went back and showed them

they did a pretty good job. It looked a little fake but not too much. But they're going to make a whole Harrison Ford look 40s. I'm looking forward to seeing how that's going to turn out. Indiana Jones 5. He's 80 now. He looks pretty damn good for 80.

Seriously, that's what I want to look like. I'm going to de-age him. You going to start de-aging me here on the podcast? I don't think you need it. Okay, thank you. Thank you for that. But eventually I will. So if this holds on long enough, we're going to start de-aging me.

Or just make me old. Make me old now and early. That could be interesting. Go the other way. I saw this Twitter alternative Hive hits 1 million users after a surge of signups I'm like okay 1 million

only got like 400 million to go I don't know if that's going to stick around Hive what an original name interesting a little bee mascot instead of a bird is it all the trolls that would be nice maybe it's a master plan for a bird. Is it all the trolls? They all going over there? I don't know. That'd be nice.

To me, it's like. Maybe it's just a master plan for Elon. He wants to just get all the old, all the trolls get gone anyway. Yeah. That was his plan. Yeah. He built his own platform just wrecking Twitter. Yeah.

Exactly. What do you make of all this? Yeah. I just want to see the data. I want to see a chart. I want to see the progression. Did it just hit one million? Has it been trending up for a while? Like what? I want to see. I want to see the chart i want to see a chart i want to see the progression did it just hit 1 million has it been trending up for a while like what i want to see i want to see the chart

for this one yeah and i want to know who and what's the selection process for being number one on the app store yeah i don't know about that the uh i think the algorithm gets jigged depending on who they want to uh promote and things like that yeah i to guess, but I'm sure there's a lot of downloads, but there's a lot of attention on Twitter. So someone's picking up. So I don't fault them for trying to take advantage of it, but no, I don't,

I don't know, man. It's, I'm not so sure. It, it looks a little disorganized, but I'm not, maybe Elon's playing chess and everybody else is playing checkers.

I don't know. We'll, we'll see once it plays out. I don't, maybe Elon's playing chess and everybody else is playing checkers. I don't know. We'll see once it plays out. I don't, he's kind of, he's kind of creating quite the storm in the process. I don't know. Getting a lot of attention. Yeah. But I saw this Domino's pizza, which makes sense. So you got delivery and, you know, you got this workforce.

They're tough, tough hiring people. So hell, get some cars. You get the workforce, get've got this workforce. They're tough hiring people. So, hell, get some cars. You get the workforce. You got the workforce out there. They got a driver's license, but they don't have a car. So you hook them up with a Chevy Bolt, you know? Yeah, I think they got about 800 of them, too. Yeah, electric cars.

The largest pizza delivery fleet in the country. Hey, see those bolts riding around, you know? I hope they avoid the noid though that character that blows up all the dominoes pizza drivers anyway if you remember that campaign you know what i'm talking about the uh the noid that was the campaign for dominoes in the 80s where there's always somebody trying to get their you know there's a competitor pizza company always trying to blow up their drivers. Yeah, better watch out. That lithium battery might blow up.

Yeah, I know. That Chevy Bolt. I guess you can't deliver pizzas on scooters. I mean, electric scooters just wouldn't work. Yeah, it might be. In a metro area. The pizza might be shook up. Maybe golf carts or something.

Inclement weather, too. I guess a Chevy Bolt kind of is like a golf cart in a way. It looks like a golf cart. Yeah. It's just an upgraded battery. You're getting wrecked in that thing. You squash like a tin can.

That and those smart cars. You ever get sat in one of those? Yeah. That thing is like a mini go-kart. It's tiny. I'm surprised it doesn't

just turn over. I know. It's like a tiny little box. Going around a turn too fast. I know. But I'm going'll see what happens. Look, they can't get drivers or people with cars, so let's outfit them with a car. Yeah.

Good play for Chevy there. See if they can sell, you know, that's a nice order, 800 bolts right off the top. 800 branded cars. They got the wraps and everything. Yeah. So we'll see. Be on the lookout for a domino's bolt near you uh the uh i do want to get into our little let's keep we keep it light here okay

thanksgiving let's get into i'm gonna go down this list this is from ranker ranker.com 14 strange thanksgiving traditions that everyone pretends aren't weird. That's the best part, right? Oh, you know, we do this. And it's like, okay, that's a little strange. We just think it's normal, though. Yeah. Number one.

I'm going to start. Number one. We're just going from the top. We don't have to go in reverse. Number one is Triple T. The turkey toss. Number one is Triple T. The turkey toss.

In Indianapolis, people have started an annual tradition of dressing their turkey in a baby onesie. What? Dousing it in lighter fluid, attaching it to a long chain, lighting it on fire, and throwing it across the length of a football field. Turkey launch. This tradition was basically started by a bunch of dudes who wanted to see a funny turkey streak through the night sky. And now it's an annual thing. The turkey toss. Sounds like fun. I want to try it.

Triple twos. Let's get one at the office. It's not Tiger Town Tavern. It's the turkey toss. Is this bizarre? Yes or no? I'm going to go with yes. We're going to give that one a bizarre.

Bizarre as hell. What's next? Number two. Thanksgiving masking. I'm going to go with yes. We're going to give that one a bizarre tell. What's next? Number two, Thanksgiving masking. In the 19th century, masking was a Halloween-like tradition where adults and kids would dress up on Thanksgiving. Most people would wear masks, but others got a little more creative. Many young boys would cross-dress as their sisters, and some even went as far as dressing up like prominent political figures. These handmade costumes were a little scary to behold, and the tradition eventually devolved down to Ragamuffin Day.

Yeah, I don't know. I don't know if I'll be taking part in that one. How about you, Ryan? No. There you have have it that's pretty weird that's like it's thanksgiving crossed with halloween is what that sounds like yeah kind of a weird hybrid there yeah it's a no for me dog so number two on that list number three frozen turkey bowling whoa okay now okay now we're talking. There we go. Now we're cooking. Yeah, now we're talking.

At the University of Wisconsin-La Crosse, the most popular Thanksgiving tradition is an event called Frozen Turkey Bowling, where people hurl frozen, oiled-up turkeys down a grocery store aisle in a set of bowling pins. The event raises money to combat smoking, which is an awesome reason to throw a turkey bird at a bunch of bowling pins. The event raises money to combat smoking, which is an awesome reason to throw a turkey bird at a bunch of bowling pins.

What the heck is this? That's the most creative one right there. I like that one. Turkey bowling. Just don't throw your frozen turkey into the oil. You know what happens when you do that. FTB, baby. Frozen turkey bowling. FTB. This is is gonna acronym this whole thing

right up okay we'll give we'll give that one uh it's a little bizarre but i can get down some frozen turkey bowling okay four is just black friday there you go can we all admit that black friday is the worst holiday ever it's basically just an excuse for people to wrestle in a Macy's parking lot. Like Mother's Day and Valentine's Day, Black Friday wasn't even a thing until we decided it was. Yeah, that's right.

We started camping out in front of Target to buy TVs at a minuscule discount. So have you ever camped out for a product? Do you have any Black Friday stories?

Abs of fucking Lily Knight. Never. Yeah. It's called sitting on the couch and watching TV. out for a product or what have you do you have any black friday stories abs a fucking look not literally not never yeah it's it's called sitting on the couch and watching tv have i shopped on black friday yes late in the afternoon going okay i'll go out and i'm gonna i need to i've never gotten in the line at 5 8 yeah i don't have it either absolutely no dog like that's a relaxing day for me how about cyber monday though though? I do hit up Cyber Monday. Yes. Cyber Monday's all right.

Yeah, shopping online in my pajamas or whatever. You don't have to fight people over pajamas. I wear pajamas at work on Mondays anyway, so it works. Number five, the Wild Turkey 81 Eating World Championship. Whoa. Is that number 81, I guess? Is there an odder tradition than this one created by the company forcing its way into the national of the wild turkey? Got it.

81. Now I get it. No way. Back in 2011, wild turkey, the makers of a delicious whiskey, began a turkey. I don't know about that. That's the overstatement of the century. That's nice writing there. Yeah.

about that. The overstatement of the century. It's nice writing there. Yeah. Began a turkey eating competition that drew all manner of competitors, but was truly dominated by Sonia, the black widow Thomas. After her victory, she said,

I left only bone. I'm so happy. Oh dear. Yeah. I don't need to worry about that one. The, uh, while Turkey eating world championship.

So it's just an eating competition, you know, uh, on Thanksgiving sponsored by Wild Turkey. Now, I commend, bring this back to marketing and business. Hey, if you want to make hay on social media, then create a fucking holiday for yourself. And Wild Turkey Day makes sense. It's freaking Thanksgiving. Yeah, goes right hand in hand with that. Wild Turkey, Turkey Day.

Yeah. Speaking of which, Radcast just hit the top 100 in Turkey for business and marketing this week. Anyone listening that's in Turkey, we appreciate you. And it's just very coincidental that it's Turkey week here in the States. That's pretty funny right there. Yeah. Did we talk about that? Yeah, we did.

We talked about that a little earlier. All right. Here we go. that? Yeah, we did. We talked about that a little earlier. All right, here we go. Pardoning a turkey. 1947, a weird tradition known as the National Thanksgiving Turkey Presentation was founded under the Truman administration. However, Ronald Reagan was actually the first president to formally pardon one of the turkeys given to him. Truman, Eisenhower, and several other pardon one of the turkeys given to him. Truman, Eisenhower, and several other presidents actually ate the turkeys presented to them.

Sounds about right. Yes, yes. Hallelujah. In 1988, George H.W. Bush instituted the turkey pardon as a national tradition while he was in office. There you go. Makes sense. Pardoning the turkey so he doesn't get to eat. Oh, yeah.

I don't know. I think I might eat that turkey, fry him right up. Pardon him right to my fryer. You're not going to bowl him. You're not going to throw him. You're going to eat him. Yeah. Going to eat that.

Another triple T here. Number eight, the turkey trot. The turkey trot. Turkey trots, 5Ks happen all over the country. Thousands of full-grown adults each year don turkey costumes and go jogging before consuming. I've seen this in Greenville, actually. They jog in turkey costumes. Yeah.

I accidentally ran over one with a car, you know. I thought it was a turkey, and I was just like, oh, free meal. Instead of being a person. I'm joking. Anyone out there, I'm joking. You didn't run over anyone. But I thought about it because the turkey outfit looks stupid. Although it's probably just a ploy to get out of helping your mom make all those side dishes

before your Uncle Larry shows up and falls asleep in the potato salad. Turkey trots are definitely a weird Thanksgiving tradition to behold. This is true. Uncle Larry does like to fall asleep in the potato salad. Everybody's got that, Uncle. Is this bizarre? Eh, so-so. Number nine. North Tech's pie throwing event.

At the North Technical High School in Missouri, they host an annual event where they throw pies into the faces of their administrators. Is that really bizarre, though? Or have we been doing that one? I think we've been doing that. I think we're getting less bizarre as we move down. I wish I had

that one in school. I would have thrown a lot of pies. I'm just going to cherry pick a couple here as we close this one out. Thanksgiving Day Pumpkin Smash. The Thanksgiving tradition is both weird and adorable. On Thanksgiving, at the Santa Barbara Zoo in California, people are encouraged to come out and watch

different animals interact with pumpkins. What is the interaction? Can't imagine. Read my lips. No. Yeah, not sure about that. Thanksgiving pie eating contest. And then, finally, cracking the wishbone.

Bizarre Thanksgiving tradition actually stems from the ancient Romans. Believe that the person who broke off the larger piece of the wishbone would have a wish come true. Ah. Yeah. Knew it. It's not bizarre. No, that's a good one. I've always believed in that one.

Yeah. It's played out pretty much all life. Been breaking off that bigger part and wondering you know what's going on yeah there you go yep getting your bone on bone on the uh there you have it ranker.com 14 ish strange thanksgiving traditions that everyone pretends aren't weird shout out to the toss. That one was definitely the strangest. Yeah. So there you have it.

The turkey toss. Got some social media holidays. One today, Black Friday. Hey. And tomorrow, make sure you celebrate National Cake Day. Nick, November 26th. You know, I would rather it be National Pie Day, to be honest with you. Okay.

I'm more of a pie guy. Pie guy? Yeah. More of a pie guy. I do like some pound cake, though. I'll do some pound cake. It's got, you know, that thick, moist, good pound cake. That heavy.

Yeah. You know what I'm talking about. You are a pound town guy. That's right. Sunday, November 27th. Small business Saturday. How is that possible? That's got to be the 26th, right?

Typo on the show notes. Sunday is not Small Business Saturday. Sunday is Small Business Saturday. Everyone's already eating turkey here that made our show notes. Monday, November 28th is Cyber Monday. Cyber. It always sounds so criminal. I don't know.

Cyber. It can't be like Internet Monday. Cyber Monday. Cyber Monday. Internet Shopping Monday. Sounds good enough. It has like almost a sinister connotation. Buy online Monday.

I don't know. Digital Monday. I feel like I could come up with a better name. Cyber Monday. Cyber. Cyber. No one uses the word cyber. When does that word ever get used other than security?

Cyber security. Except for freaking shopping on Mondays in December. Things that make you go, hmm. We'll see. There's social holidays. You're pretty familiar with those. I'm thinking about getting down on the National Cake Day. Not that I need it after Thanksgiving.

But a few articles quickly. American Express is partnering with TikTok for the Small Business Accelerator. They've partnered to launch Shop Small Accelerator here ahead of Small Business Saturday. The program yields a series of tools and resources designed to help small businesses better understand how to market themselves on the TikTok platform. The tie-up also includes a $100 TikTok advertising credit. This is smart, makes sense for American Express and TikTok. And this comes to us via our friends at Marketing Dive, marketingdive.com, brought to you by them for this article.

What say you, Nick? Yeah, man, I'm all for small businesses. I mean, that's what makes up most of American business. I mean, I think there's something like 30 million small businesses in the U.S. We're one of them. Mm-hmm. Radical. You know, it's always like this fine line, it's like small business.

But you know that small business technically is like up to $100 million in revenue. You can be a $75 million revenue company and be a small business. Yeah, it just shows you. I mean, that puts some perspective on it. Think about the big business versus the small business. You're talking about hundreds of them. I almost think you need more categories because the problem. The problem, yeah.

But even, I'm talking about small or small, because think about the challenges that a small business that does $500,000 in revenue versus a company that does $75 million in revenue. Those challenges are very different. Very, very different. And so you almost need subcategories within the small business. Small, medium, large, small businesses, sort of. Yeah, you need subcategories.

There you go. Some further delineation there. Maybe we'll start creating those. But, yes, makes a lot of sense. And TikTok's blowing up for all businesses, especially if you're doing it right. Gotta do it right. I saw the new Avatar. Do you remember Avatar?

Oh, yeah. I love that movie. $2 billion to break even. What's $2 billion amongst friends? Has it been too long, though? It's been a while. With sequels, it's like you want to ride the momentum wave. Yeah.

What was the first movie, like 2008, 2009? Yeah, that was a long time ago. It was like, think about the difference. If you're, you know, a 10-year-old, like when the first one came out, now you're like 24. Like, you know, a little gap there. And, you know. I think it's still going to be good, though. I mean, you know, a little gap there. And, you know.

I think it's still going to be good, though. I mean, James Cameron is a great director. He's doing this one, too. I don't doubt that it's going to be crazy, you know, over-the-top stuff. He'll find a way to bring that audience back in. I guess when you have this much gap, it's one way to sell more of the old one because people are going to have to go watch it to remember. I have to go watch it to remember. I have to go watch it to remember. I remember the broad plot, but not like some of the minutiae characters and everything.

Yeah. I have to go remind myself. Yeah, they were mining for unobtainium. Yeah, but you're going to see that all over the place. And Mercedes is doing a big avatar ad as the hype begins. So you're going to see, I talk about this all the time, borrowed interest. And you're going to see this a lot with people playing off of the interest of the movie brands like Mercedes already doing it.

That's where you leverage real time happening things that are more in the moment. And you tie them to your brand. McDonald's McDonald's has all kinds of movies. Mercedes does it. I talk about this a lot in some of my coaching classes for how you tie yourself to trends and things.

So smart. Finishing off today, and this made me laugh, Smirnoff promotes safe holiday drinking with animated drops of advice. Smirnoff, a vodka label owned by Diego, today announced a new holiday campaign to promote smart and safe drinking.

Drops of advice consists of six animated shorts, which demonstrate safe drinking habits, such as avoiding top-ups, knowing when to stop, and the importance of water breaks. Yes, there you go. Still in prints from the animation will appear all around the world and, you know, drops of advice. Words of the wise there.

Yeah. I think I'll take some advice of that. Yeah. Water breaks for sure. Yeah. I try to avoid advice over the holidays, but especially non-drinking advice. But sometimes you need it to get through, folks.

Let's be honest. But it does make sense. I'm going to top off a little less. Some people might need it. Some people do. So everything in moderation. Including moderation. There you have it. There's your social holidays.

There's your news. And can't miss the weird turkey holidays. Go bowl some turkeys. Go bowl some turkeys. Go bowl some turkeys. The triple T. The turkey toss. Having fun.

Keeping it light here on the holidays. I hope everyone had a wonderful Thanksgiving. We're thankful for you. If you're listening, couldn't do it without you. We couldn't do it without our sponsor, Branded Bills. Brandedbills.com. Go check them out. They've got deals better than anything we're offering.

So I'm going to let you go support them. But you know where to find them. Brain of bills.com. You know where to find us. We're at the rad cast.com for Nick Weaver. I'm Ryan offered. We'll see you next time. To listen or watch full episodes, visit us on the web at the rad cast.com or follow us on social media at our Instagram account, the dot rad dot cast or at Ryan Alford. Stay radical.