Right About Now with Ryan Alford - Innercise: John Assaraf is Helping Rewire Minds for Unstoppable Success

Episode Date: July 29, 2025

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources: Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science Media SUMMARY In this episode of Right About Now, Ryan Alford sits down with John Assaraf, a world-renowned mindset and business growth expert who has built five multimillion-dollar companies, authored 14 books—including two New York Times bestsellers—and starred in The Secret and Quest for Success with the Dalai Lama and Richard Branson. Known for his appearances on Larry King Live and The Ellen DeGeneres Show, John shares how mastering your inner game—mindset, habits, and emotional resilience—is the key to thriving in business and life. He also dives into how his Innercise app and myNeuroGym.com platform help people rewire their brains, overcome limitations, and achieve their biggest goals—especially in today’s fast-paced, AI-driven world. TAKEAWAYS Importance of mindset in achieving success in business and life. The role of self-talk and emotional regulation in peak performance. Understanding the neuro mechanics of the brain and its impact on behavior. The concept of self-mastery and the necessity of self-acceptance. The distinction between growth and fixed mindsets in handling pressure. The significance of expanding personal limits (headroom) and potential. The process of rewiring the brain to create new empowering beliefs. The impact of consistency and delayed gratification on long-term success. Navigating the challenges and opportunities presented by artificial intelligence. The importance of curiosity and lifelong learning in adapting to change.    

Show me your daily practice of how you are expanding your mindset, self-talk, and emotional regulation for the level you want to play at. This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over one million downloads a month. taking the BS out of business for over six years and over 400 episodes. You ready to start snapping next and cash in checks? Well, it starts right about now. What's up guys? Welcome to Write About Now. We're always helping you get right now.

What does that mean? We could talk about last year. We can talk about five years from now, which we might venture a little bit. I will say that. But that's just because of who the guests we have. But it's about making action. taking action and making it happen right now for you through business and life because that's where we're headed today. It really starts with the brain. It starts with the mind. It's all

there. No matter what we want to do, we can get purposeful. But if you don't have your head right, you can't get there. That's when we go to the export. He is the master of the mind. He is John Astoraf. What's up, John? Hey, Ryan. Great to be with you and your wonderful guests and audience. Appreciate it, John. He is an expert in mindset and coaching. and teaching actionable steps to help get businesses scale because it does start in the mind, John. This crosses a lot of boundaries for me that I like. I host another show called Vib Science, and I might have to get you on that show as well because it is about mind, body, and energy to get us where we need to go.

It seems to be what you live, breathe, and coach every day. Am I right? You are 100% right. I like understanding what I call is the neuromechanics, you know, what's going on in my own head so that I can understand why am I doing what I do? Why am I not doing what I want to do, know I should do, and can do, and combining, you know, a neuroscience and neuropsychology into trying to perform at the highest level I can than teaching what I learn to others. They called that self-mastery. When I hear you say those things, and not that we ever,

I try to be honest and not pretend that we master anything to perfection because it's always in evolution, but it really is, like, to know thyself. Didn't a famous philosopher say that? Yep, absolutely. You know, the idea of self-mastery, I think first should start with self-acceptance. And not a lot of people invest any time on, you know, this is who I am right now. And before we start getting into, I'm not good at this and I could be doing more of that. And I should this.

And, you know, as Tony Robbins, you know, said many years should have all over yourself. What about self acceptance first, saying, hey, I was born with, you know, a genetic predisposition for certain things and character traits. I've been given some things that are easy for me to do or not do. And then there's other things that are harder and require some effort. And the whole idea first is to not judge, not blame, not shame, not feel guilty for who you are. right now because every moment is perfect. And if we come at life from the perspective, every moment is perfect, some things may not be to my taste. And where I'd like to grow and develop, or I'd like to do have, be, achieve, and feel are all little journeys that we

could take and, you know, get on the path to achieve whatever it is that we're looking for, whether it's a mental achievement, emotional achievement, a financial, physical, spiritual achievement, one of my beliefs is especially now how to fill in the blank anything, how to have deeper spiritual connectedness. We know how to do that. How to 3x my income in my business. We know how. How to get 500 more leads today or this week. We know how. So the issue isn't that we don't know how. A person may not know how, but in general how to, how to is the easiest part of the equation. The real question is, why am I not doing what I could easily find out how to do?

Now we're dealing with what's going on inside, you know, my brain or, you know, my heart, you know, my gut, et cetera. And we know a lot more about that today that we can tap into. I love that because that's getting into what the first thing you said, John, when we were doing the pre-episode talk a little bit is, you know, you go you were quick to go I'm a mindset you know a master mindset I understand the mind but I make it actionable and I think that's the key so you often speak about the inner game for success how can you know people listening sort of about that are you know we have a lot of high

level executives how do you coach people like balancing profit people and pressure to sort of master that inner game sure first we have to understand what is the inner game, right? And it's a lot more complex than people think. Carol Dweck wrote a great book, you know, called Mindset. And in the book, the synopsis of the book is that we either have a growth mindset or a fixed mindset. Most entrepreneurs, I think, would have a growth mindset, meaning they're willing to grow and learn and stop stuff and start stuff. But when we're looking at profits, people, pressure, let's talk about pressure. first because pressure is a form of stress right and so if we ask us off this question does the same

pressure activate the stress circuit in every human's brain under that pressure and the answer is no so the stress circuit or the amount of pressure required to trip you up maybe totally different than to trip me up so the question should be how do I increase my capacity to deal with the pressure of my current, let's say, business, my current life, and how do I expand my ability to handle the pressure at the next one or two or three stages? And so when we're talking about stress and pressure, there's circuits in the brain. And what activates, for example, your fear circuit may not activate mind. So when we talk about mindset, it's a much more intricate discussion than one's

size fits all. And you may not have the identity right now and the beliefs required to reach your next level of business success. And so we ask ourselves, well, what is identity? Identity is your feeling of certainty about who you are and what you deserve to have and achieve. So think about this. Is it possible to generate $50 million a year in business for most of the people that are listening in their niche. It's possible, but not likely. Well, hold on a second. Well, let's first deal with it's possible. Because if we ask ourselves if it's possible, then how do we make it likely? So in my business, you know, I'm in the coaching business, right? And there are people in our industry, coaching industry that make, you know, $50,000 a year.

And there's people like Tony Robbins in the coaching industry making $180 million a year. What's the difference? And the first part is. Tony is looking at the game at a much different level, international game, multiple languages, a totally different infrastructure that began with him wanting to build something of that statute and then building the identity, the beliefs, the habits, the strategies to achieve that goal. And most people get stuck at their current level of achievement. And when they set their goals for that next level, they set goals based on what they think they can achieve. versus what is possible to achieve.

And they don't like to think about what's possible to achieve because either, A, they don't believe they're smart enough, good enough, or worthy enough to achieve it. B, they don't believe it's possible for them or it's not possible in their niche. C, it would be fears, fear of failing, fear of being embarrassed, ashamed, ridiculed, judged, rejected, disappointed.

And that's what stops them from actually going after the biggest version of the success that they may want to achieve. even right now I'm just sticking to business yeah that's really interesting and it makes me john i'm thinking like two things two words are bubbling to the top of my head one of them is potential and one of them is headroom and i feel like it's like in you're increasing both like when you've master this inner game like you know because you know like anyone listening i've got a uh my hand over my head like where you hits your head because i think john just said a lot more eloquently than my diagram but you know like you've set these limits that are there and i think when you you both

extend the limit but it's one thing to extend the limit john but we have to also and this is where the inner work i think that you focus on which is the potential because i have to become different than I am today to reach that headbrown, right? Of course. Yeah. Let's maybe back up for one second. Let's just understand a couple of things most people don't know about the human brain. Number one, just like almost every electric car in the world runs the same way and every

gas powered car runs the same way, every brain functions exactly the same. So the fierce circuit in your brain works just like the fierce circuit in my brain. And what triggers it is different, but how it works is the same. How your habits were developed are the same, but the habits you develop, the beliefs you develop, the self-image you develop, the things that cause you stress and may not cause me stress, how they were developed are the same. So when we're looking at increasing capacity, now we're entering the domain of neuroscience and asking ourselves this. Let's say you're in Hollywood for just a moment. And let's say you're sitting at a coffee shop or, you know, tea shop in Hollywood. And one of your favorite actors, male or female, you know, taps you on the shoulder and says,

hey, I've been looking at you from the corner over there. And you look like you would be amazing at this role that we're filming in six months. You're by, what about six, six, two hundred and 50, 60 pounds. Like this role would be amazing for you. If we pay you a million dollars and we coach you on. this role, would you be willing to work with our coaches to learn how to add this role to who you already are, and then we'll film in six months. Ryan, what would you say? I'm in. You're in. They give you a check for $100,000 now. They give you a script. You've never seen the script.

There's just a bunch of writing on this script that said, here is your role. What would you do to become this new role? Got to memorize that script, baby. How would you get it? How would you do it? Reading it over and over again. How many times? I have a photographic memory, so I'll probably at least three times. So you do it three times. Would you take your mobile phone and record it so you could listen to it? Would you? Yes, I would. Yeah, I have my AI actually, my little recorder on my phone that trans, you know, it does all of that. I'd give myself footnotes and all of that. So I would, you know, record it. So every time you would read it, would you add emotion. to it as if you are playing the role

so you can practice it until it becomes permanently known to you? Yes. I would need a option A and B, like the role that they gave me and then, hey, this is a little spin I put on it if you like it. Great. So what you would practice? And what would happen during these practice

sessions? You're basically firing the neurons in your brain. They're creating connections. The neurons that fire and wire in a repetitive pattern become more permanent. otherwise known as an expansion of your capacity and capabilities. So, when we talk about, you know, an entrepreneur,

and here's something that I ask, you know, a lot of people, show me your daily practice of how you are expanding your mindset, self-talk, and emotional regulation for the level you want to play at. it'd be a lot of quiet it's always a lot of quiet i coined the practicing of that inner size right so just like we can strengthen our bicep or shoulders or chest or quads or legs through cardiovascular work or weight training or yoga or polates or or hiking or hockey or whatever we can train the different parts of our brain the neuro muscles i call them to expand my identity, no differently we expand our identity to be able to play this role. Why not

imprint, create the beliefs you need to create in order to affect how your brain sees the world. What most people don't know, Ryan, is this. We don't see the world as it is. Our brain creates, okay, what we see based on the internal beliefs and identity and map that it already has. Yes. You know what I call that, John? What? What you described is you got to believe it before you see it. And most people need to see it before they believe it. And that's why it doesn't work. That's exactly. So here's the question in the brain, right? What is a belief? That's a norm, I guess. Unfortunately. Were you born with any beliefs? You've got four boys. Were they born with any beliefs? No. Zero. Were they born with any fear?

Were they born with a self-image? I'm smart enough, good enough, I'm confident, I'm not. No, it's all the world that's conditioned them. So you condition them, your spouse, partner, conditioned them. Their school, each other conditioned them. So think about this. From a pure brain perspective, you know, we have about 85 billion brain cells like marbles. Those marbles activate and connect to other marbles, brain cells.

The connections that are reinforced become dominant patterns. The dominant patterns around our self-talk become the norm. The dominant patterns around how we react or respond to stuff becomes the norm. The dominant patterns of what we expect becomes the norm. The dominant habits become the norm. And then we just reinforce patterns from the age of literally 13, 14 until we die. So most people watching or listening to this podcast are not 13 or 14. They're probably 25, 35, 45, 55, 55, probably in that range.

Now, we already have our map. We already have these patterns that have been reinforced that our brain is just playing the game based on the patterns that are already ingrained and reinforced in condition like software. So what I've gotten fairly good at doing is helping people re-fire to rewire for whatever their next levels of success is

and understanding how to do that based on neuromechanics of the brain. And that's why people, people have a very, very hard time with hyper growth. And they usually go from, you know, X to 100,000 to 250 to 500 to a million. But how often do you see something go from a million to 10 or 20 or 50 or 100 million? Rare. But it's possible.

So if it's possible, why not possible for me? And now we have our story that we're going to say, now we're going to get into the story that justifies our current set of results. Can you talk about the intersection between visionary thinking and sort of the neural part here that you're talking out, like how do leaders expand what they believe is possible for their companies? You know, because of what you said earlier, I'm going to dive into the world of, you know, spirituality for just a moment without going off the rails too much. That's fine. We have a brain, right, electromagnetic switching station that that receives and sends out energy. in formation, right? So we've been given a faculty called imagination. And our imagination is part of our

brain that can imagine what's possible or what we would like to achieve. And for anything that we want to achieve, the vision is part one of this. We want to get into what I call resonance, coherence, and flow. So we want to align the vision, the idea, right, with the emotion, the energy and motion of my hundred trillion cells now when I have a vision for you know an outcome that I want to achieve for my company and I am like emotionally like yeah let's do this and I engage my team all right and they buy into the vision and the mission and the why that we want to do this when you create a vision that is strong big it's energetically like charging you and you get team involved in that, you're increasing the amplitude of your

energy of what you and I and everybody else is now, part one. So we get that alignment, right? And that is called sympathetic resonance in quantum physics. But there's also something called destructive interference. So destructive interference is, let's say, I say, Ryan, let's start this business and let's you and I build this thing and help a lot of people. And let's Let's grow and let's make a difference in the world to have impact and influence and let's make a ton of money and give a bunch of charity. And then you have another partner or somebody on your team that goes, well, that can't be done. Destructive interference. When beliefs do not match vision, destructive interference.

When habits do not match vision, destructive interference. When fear runs the show, destructive interference. In the world of manifestation and growth, we want to create sympathetic resonance around the vision, the goals, the why, part one, and then the strategies, the tactics, the timelines, and the tools and resources. Now we have an entire sequence, no different than what they do to put a human on the moon and bring them back home safely, all systems go. So we have to have the mindset, we have to have the emotions, and then we have to have the right strategies in the right order done at the right time. Now we have coherence, harmony, and flow. Most of the

entrepreneurs do not take the time to create the sympathetic resonance that is required, even though we know exactly how to do it. Why? Well, for some... It's hard. Or is it too fast? Yes, it's hard. If it was easy, everybody would do it.

So let's understand why do some people, you know, not do it? Their story, they tell themselves a story, it's not the right time. I don't have the money. I don't have the knowledge. I don't have the skills. I don't have the team, I don't have, I don't have, I don't have, or I don't know how, or I don't deserve it, or I'm not worthy of it. So there's a self-image and story disconnect.

Part one. Part two is they have beliefs that limit them, right? And we either have empowering, constructive, positive beliefs that build us up, constructive, or we have disempowering, destructive beliefs that tear us down. But a belief is nothing more than a neural pattern that's been created and reinforced in the brain and ask ourselves this question. What has to happen in order for me to create and reinforce an empowering belief that would allow me to achieve that goal?

And then if I discover what would have to happen, then if I ask myself this question, how long does it take to create a new identity, to create a new habit, and to create these new beliefs that would actually affect positively my behavior? And here's the answer most people don't want to hear. Based on some research done at the University of Toronto, 66 days to 365 days of spaced repetition. Now, when you tell most people 66 days, three months, 100 days, they're like, nah, I want the shortcut. I go, okay, good luck. I'm giving you the science.

You want to do it a little bit differently? keep trying your way now can you can you have somebody to you know take action today based on motivation of course you can but the key is not about motivation today it's about consistency of a new pattern that overrides the old habit pattern etc and it just takes a little bit of time there is no way that somebody who takes the right action in the right order at the right time consistently will not achieve their health, wealth, relationships, career, business, financial goals. There's just no way. It's impossible. The biggest eye-opener for me that I want the audience to get, you've got to get past the motivation. Motivation today isn't enough. It's the consistency

over time. That's right. And, you know, as entrepreneurs, we don't like to wait. But if you're going to build it and make the change like you said like especially inside your own brain it's it's that repetition so if people would get into their heads if i if i do for a hundred days what most people are not willing to do i will live the life of my dreams and this is why it's not the smartest the fastest it's the ones that are willing to delay gratification they're willing to delay the graph. It's not that you can't have success immediately, right? Listen, if I go, you know, for example,

on social media right now and I do a live session and I know how to create a call to action and I have something that's a really good offer, sure I can make money today. But if I don't do it again tomorrow and the next day and the next day and the next day, if I don't do this podcast consistently

and then market it and get, I'm not going to grow the audience and achieve the potential for it. So instead of thinking, you know, what am I going to do today or this weekend. I like to teach people to think in 100 day blocks. What can I accomplish with extreme, you know, focus and deliberate planning over 100 days? And then can I develop myself enough to build the habit that controls 95 to 98% of what I think feel and do every day? Yeah. The parallels with building a brand. And what you're talking about? Like, everybody

Hey, look, performance marketing has become all the rage, right? Because they want to sell today. I want to sell today. I want to sell today. But you got to build the brand over time. That's right. And like, I coach brands. Like, this is what I do.

I help brands build brand over time, which is playing the long game and doing what you need to do that to build your reputation, build your foundation, all these things. But we're so hyper obsessed on the results today. If we have to have the reason, like, why are we so hyper focused on the results today? It's usually because we're not achieving the results. we want today. But the results today are not because of what's happened today. The results today are because of what you didn't do a hundred days ago or 60 or 30 days ago.

Whether people like it or not, we live in a world of effects. And for every effect, there is a cause or more causes. And the inner game is the cause of all of your effects. So just like you wouldn't go to a mirror, you know, and scratch out your hair in a mirror, hoping that it would move off of the image that you're seeing, you know, you shouldn't focus on the effect too much.

Focus on the cause. The effect will take care of itself. And the cause of my behavior is everything to do with my self-image, my beliefs, my habits, and my emotions. Inner game stuff. Inner game. It is.

I have a show on ours. You know, it's about the empowerment, but in-powerment. You know, you got to empower yourself the right habits, techniques, and working with people like John Assaraf. Hey, John, I know you coach a lot of executives, other people, pivoting a bit, as we must do. Sure. Because I want, we have the value of your input, so I'm going to leverage it.

Let's do it. You talk AI, you know, it's the buzzword of business these days and in everything. There can be a lot of intergames with that, too, because, you know, reframing what, oh, what am I, you know, your identity in a lot of ways. So two parts to kind of kick you off a little bit, John. How should be people thinking about this? What are you seeing? What are the trends, where are things headed?

And then we can kind of get on the inner game of all of that. It's been coming fast for two and a half years, but most people have just gotten on the bandwagon now. AI in general is the greatest shift in humanity's history since, The first human walked on Earth, there's been 110 billion humans that have walked on Earth. This is greater than the Renaissance era, agricultural revolution, industrial revolution, computer age, internet age, electricity, and fire. This is bigger than all of them. So what does that mean?

It means that we have to learn how to reinvent ourselves. There are now AI tools, there's 177 large language models and over 40,000,000, tools as of last week. So first and foremost, we're in a sea of overwhelm and confusion. And a brain that's in overwhelm and confused, confusion, by the way, just means new concepts getting fused. But when new concepts are getting fused, we're in a state of stress. And when we're in a state of stress, we either fight it, we flee, run away, or we freeze.

So a lot of people have gotten on, gotten on to the initial bandwagon of generative AI. You know, use a chat GPT to create this word document for me or to analyze this or write a poem for me or create a business plan for me or a marketing plan for me. The next generation is agentic AI, is actually having agents who are doing the work for you. The challenge we have for most people is when the challenge. Change is so big and requires a lot of cognitive capital, most people don't know how to break it down into bite-sized chunks to be able to say, okay, for the next 30 days, I'm focusing on this, this problem, these agents, these workflows, these sequences, this testing, and then I'm going to move to the next one and the next one and the next one. So we've moved from generative AI only to a gentic AI, which is agents that will do the work for you, to general AI, which will actually think you just talk to it, and it'll go and do it and execute it for you and analyze itself and give you the results that you want. That's where it's all going. And that's going to be, you know, within the next six to 12 months.

So there's a massive learning curve right now that requires cognitive capital, we call it. Brain power, thinking power. And the good news is we can all do it. The challenging news is this. The brain's number one priority is safety and security, to protect what I have, to stay safe. Number two, it's to avoid any pain or discomfort. Well, this change is painful and just uncomfortable. And then number three, priority of the brain is conserve glucose, energy.

So now I need more cognitive capabilities. I need to go through this change pain that what we call is to a transition from what is to what will be. And our brain considers that painful and uncomfortable. It doesn't want to do that. It requires energy to get to the fourth priority of the brain is the benefit and the win. So I have to challenge myself to override my brain's natural propensity through this overwhelming, confusing, rapidly changing time. And most people don't have the skill set or the habit to manage change effectively. And that's why they're drowning in watching some other people doing it.

And then the other problem we have is our people, you know, on social media, you know, showing these graphs of this AI agent connects to this AI agent. And all you need to do is drag and drop and this and that. And that's just a bunch of bullshit right now that they're making these promises, but they don't understand all the underlying work that actually really has to happen in order for it to work. So people are being sold a bunch of blue skies that can be done, but it's a lot more work than they're laying out the foundation for. Yeah, we're building agents as well, and I can attest to that. It's a lot of work.

It's not plug and play. But it's going to be plug and play, but right now it's not. Yeah. Yeah. I mean, what does this mean? you know we talked a little bit pre-episode it's going to replace a lot of jobs hundreds hundreds of millions yeah and so when knowledge is cheap and no longer a value source and now we're moving like you said into this agenic world where it's not just the knowledge is

cheap the knowledge and ability to use it how do people make money and how do they have self-identity Yeah. So I think we have to shift how we're getting our rewards. So we shift how we're getting our rewards. A lot of us entrepreneurs, I have this identity like this is my business. This is what I do. Therefore, this is the value that that I derive from being this. And I like to suggest that the way you derive your value right now is this. Understand that in times of change, this is an Eric Hoffer, quote, in times of change, he said, the learned find themselves beautifully equipped to deal with the world that no longer exists while the learners inherit the earth. So for those of us who are willing to learn, to change, to let go of what was, to get used to

understand how to take advantage of what is, 95% of people will. not make the shift right now. You know, the, the early majority is going to be slower than ever. There's the early adopters, whenever there's change, and you, Ryan, are one of them, I am one of them, but then there's the early majority. The early majority is taking way longer time right now because it's much more complex. And if you don't know how to use technology, for example, then even using, you know, Lindy, Make, Pabley, or Zapier, is like, what am I supposed to do with this?

Right? So it's going to be, you know, for those who are willing to make the shift and be comfortable in this highly uncomfortable stage of our development, A, will make a lot more money to be able to help a lot more people. But B, somebody is still going to have to, for the time being, for the foreseeable short future, one, two, three years. manage what is happening with the AI. We don't yet have the systems of AI being able to manage themselves

and have supervisor AI agents, even though we already have them. We have to have people who are managing the supervisor and managing the agents, which is like, if you think about it, like, what the hell is even talking about it? Supervisor agents, managing agents, like, yeah, I'm managing little robots is what I'm managing that are going to be humanoid in the next five to ten years. It's like, get your head around this, because this is a change of biblical seismic proportions that I'm not going to fight. I'm going to learn how to ride this wave versus being crushed by it. And so the first thing from a mindset perspective is I'm going to learn how to surf this wave.

Yeah. And in order to surf this wave, the first thing you learn in surfing is the first thing you have to do. Yes, you paddle out there. and you have to point your surfboard towards the beach. So everybody, where is the beach? Where is this all going? You need to know. And then you got to pick your surfboard, your tools,

so that you can use it for your personal life, whether it's chat, GPT, LMA, L.M, or two or three you're going to use, whichever tools you're going to use, none of us needs 50 tools. We need five to ten tools, like your tool chest in your garage, you don't need 150 tools. Most of us use five tools, a hammer, a wrench, a couple different screwdrivers, and we're pretty good to go. You need to choose which are the tools that I need to master now so then I can master five more down the road and reduce it back down to the ridiculous. And think about, you know, how do you fix any of the problems you have in your company using AI?

and then how do you accelerate what you're doing using AI? Because it's faster, cheaper, easier, and better. Even before this call, Ryan, I created this brochure for an event that I'm going to have in September, and I sent it to my lead neuroscience expert. His name is Mark Waldman. He's also written books like I have, and he read, he goes, John, this is like scientifically perfect. He says, how long did it take you to write it? I said 15 minutes.

He was, what do you mean 15 minutes? I said, yeah, it took me another 15 minutes to get the images in there. It was like 15 page brochure. His jaw just dropped. When I would pay him to write this kind of stuff, it was literally $500 an hour. And he would take five to seven hours to create what I sent him that created in less than 30 minutes this past weekend. It's powerful, man. I did the same thing.

This show notes, like everything we do with podcasting, everything to do with growing, like, social media and anything else like if you aren't using these technologies it's like you're just I don't know what to tell them but I but I will say you know entrepreneurs generally speaking are it's people ask me how okay what are the keys to success and I think you would agree with this one John highly curious and the willing that learner thing really hit with me because I think about like myself over the years and like what differentiated me for my friends and look I mean And some of them are more successful for me, not many, but some. And, but I, it's not because I'm not the smartest guy in the world, but I'm a learner, man.

I'm a learner. I love learning. I'm curious as hell. Yeah. Like, I'm just, I got if I can know, you know, like, I want to know it. And I got, and I'm a practitioner. Like, I don't just, you know, there's something about those attributes, isn't it? Yeah, it's interesting.

Many years ago, I was on Larry King about seven, eight times. one of the episodes, I actually got a chance to interview him, a video of me with Larry King glasses and his straps, and I was interviewing him for one of our shows that he came down of San Diego for. And I said, Larry, because I met him. He was just like an ordinary guy and said, like, what do you think has made you so successful? I never forget his answer. He said, John, I'm just more curious, you know, than the average person on what, why, how. And I really, I'm just curious. He said, I'm just a voracious learner.

And he says, and that has helped me become really good at what I do. And so I think that's one of the greatest skills. The other thing that it does, Ryan, is when we're curious, there's something in the brain called a neuroplasticity switch. So remember earlier we talked about growth mindset versus fixed mindset. And a fixed mindset is this is the way things are. This is how I am. This is why this is.

That's a closed mindset. we're basically not open to growth. When we're born, this neuroplasticity switch, the brains are able to create new patterns, reinforced patterns, is 100% on. The reason babies are sleeping 20 hours a day, 22 hours a day is their brain is creating, you know, through the sight, the sound,

the tactile, the smelling, the eating, and all the stuff, it's creating these patterns, a map of reality. By time we're 13, this neuroplasticity switch turns off. And then we're reinforcing these patterns. But for those of us who remain curious, it flips on the switch again. So anytime you're reading, watching this podcast, taking notes, implementing, talking about it with your friends, going to AI and say, how can I use this? And you get curious, you're activating and reinforcing this success pattern of curiosity. And if you're asking the right questions, now your brain starts to say, okay, I've just learned.

this, I discovered this, I could do this, I can do that. Now, how do I implement this? Now you're growing. You're back into this growth mindset. And for those of us who don't just passively listen, but we listen, we take notes, we make plans for what we're going to do, we learn from what we've done, how do we change it? We're deliberately and consciously evolving ourselves. And that is where the prize is. I have taken about 15 personal notes from this, John, and I already have like action in my brain like spitting. I know our audience does. John, we can talk for hours, man. I really appreciate your wisdom. Where can everybody learn more about what you're doing, how they might could work with you, et cetera. Sure. You can hop onto Johnassarraf.com. And I got a lot of free stuff on there.

And there's audio, videos, blogs that I write on social media, my Instagram page. I'm on there every day. Obviously, YouTube videos. And then my neurojim.com is my company name. And then any of my I've got a few New York Times bestselling books, having it all, the answer, and inner size. And then the final one is my inner size app. If you want to get, you know, to be a better entrepreneur, there's brain training intersizes using the best methods. You just go to intersize.com. It's like 100 bucks for a year to get access to 600 brain training intersizes and videos on really mastering your mindset and your emotions and your habits. we'll have all of that in the show notes all of those links and let me tell you i spent some time

on a few of these things and there's you know there's times where i go to things and i feel like because i am curious i go down the rabbit hole sometimes it's a lot of value you provide john thank you my friend appreciate you and uh you're doing a lot for the world i really appreciate all that you do and for coming on the show thank you ryan great having great being on your show Hey, guys, you're going to find us, Ryanisright.com. Hey, I'm right, because I know guys like John who are providing value insights and telling you like it is because you've got to work on the inside to get what you want on the outside. We'll see you next time.

I'll write about now. This has been right about now with Ryan Alford, a Radcast Network production. Visit Ryaniswright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening.