Right About Now with Ryan Alford - Kraft wants McDonalds to Add Mac & Cheese to the Big Mac!: Weekly Marketing News 10.14.22

Episode Date: October 14, 2022

Welcome back to another episode of The Radcast! This week Ryan shares his thoughts on Meta's Connect 2022, CBD entering the MLB, along with crazy social media holidays, and advice you won't hear anywhere else!Sponsors:Branded Bills: New Sugar Skull collectionwww.radcast.com → Sponsors Radcast20 = 20% off your entire purchaseSocial Media News/Trends in the MetaverseMeta Showcases Latest VR Developments at Connect 2022, Including New Quest Pro HeadsetYouTube Launches @handles for Channels, Providing Another Way to Promote Your YouTube PresenceMarketing News:MLB initiates sponsorship deal with CBD brand Charlotte’s WebKraft Really Wants McDonald's to Add Its Mac & Cheese to the Big MacChipotle’s ‘Boorito’ promo returns with BeReal, Cash App twistMentos sustainability campaign ‘proves’ racoons are better at recyclingThanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Hey guys, what's up? Welcome to the latest edition of the Radcast. Here is the Radcast News. Friday, October 14th, 2022. Our weekly marketing, business, news of the world. Christina Yossi, what's up? Not much. We've been very chatty today. Yes, we have. We've already been long in the tooth.

I know. We've been chatting it up. We've got all kinds of down, lots of rabbit holes. It's what happens when you go hybrid and you don't see anybody. And it's like, ah, other people. Yes, yes. You having a good week? Yeah, so far. Been a long week.

Other than your car breaking down? Other than my car. Cat. Fine. Doing great. Marvelous Mr. Marshall's not so marvelous right now. We'll see. We'll see. We'll see.

I'm not trying to freak out yet. Yeah, I know. What do you do? Spend a lot of money. Yes. Whip out the checkbook. But not as much as Mr. Elon Musk is making on his burnt hair perfume. Yeah.

That's all you know. When you're Elon Musk, all you have to do is like market any ridiculous product. Musk. Start selling. It's in the name. All in the name. Burnt hair. He sold $1 million worth of perfume.

The essence of repugnant desire. You know. $100 a bottle. Not bad. Cheaper than Tom Ford. Can he just sell anything? Is that just what this means? $100 a bottle. Not bad. Cheaper than Tom Ford. Can he just sell anything? Is that just what this means?

Like, anyone? I mean, I have to think that he has enough billionaire friends who are like, oh, this is funny. Like, to me, it feels like a white elephant gift that all of his friends are buying. Like, it's an inside joke that we're not really part of. It would be a white elephant gift for Christmas time. You know, a little repugnant desire. That's what they should should have named it i like repugnant desire better than burnt hair but you know burnt hair is more accessible though yeah i guess a hundred dollars a bottle and they sold a million dollars worth so and they'll start shipping in the first quarter of 2023 yeah i mean it was blow torches at first right that's why he sold like i don't know how many million dollars

for the blow torches now he's selling uh burnt hair uh all running together here ridiculous he's like the burn ship right you know pyromaniac rockets spacex tesla yeah there you go burning stuff up elon musk maybe he's i don't know if he's just like backlashing because he's forced to buy twitter now or like this is just all part of the master plan you know he's gonna use twitter to sell burnt hair yeah probably i would there you go sponsored ads yeah i don't down her note old angela lansbury passed away 96 years old it's funny that we all showed our age you know thinking about you know what Angela, what we remembered about her.

What she means to us. Murder she wrote, which come to think of it, it's funny. She was always that kind of nosy neighbor or, you know, book writer that was always figuring out murders. But then every episode had a murder. I'm like, how many murders? How many episodes of that show were there? Everywhere this woman went, there was a fucking murder.

Right. Why can't you prevent these things, Angela? You know, murder she created, you know. Murder she caused. I think maybe she was actually behind every one of the murders because she had to write about them. I'm sure there's like a red thread that would agree with you on that. She was like a mystery author, but she'd come into the town and someone would die and she'd help the police chief figure it out. We need like a reboot and it's like murder.

She tweeted or something. Yeah. Murder. She reeled murder. She reeled murder. She ticked off. Yeah. But she broke.

I think the record has since been broken, but she at one point held the most Tony Awards. She's got a Lifetime Achievement Award, has won an Oscar, six Golden Globes. Just ridiculous. Her voice was used for animations and different things like that. Mrs. Potts. Yep. So, RIP Angela.

Hanging out with Queen Lizzie and Betty White. Yeah. Wherever they may be. I know. But she's 96. You know, like, we kid a bit. It's like, look, no one wants to die anytime. Right. But,. But she's 96. You know, like we kid a bit.

It's like, look, no one wants to die anytime. Right. Like she lived a full life. Got a lot of great things. So reach a lot of people. Congrats to her on a life well lived. That's what I'd say. We've got some social media.

We do. And I brought props. Oh, today is National Fun Size Bag of Chips Day. Lo and behold, fun size bags of chips. Just out of reach. In the pumpkin bucket.

Yes, for festive. I am nothing if not festive. Friday the 14th, National Fun Size Bag of Chips Day. We've got a holiday for everything. Yes, we do. Yes, we do. So creative.

Somebody needs to do something fun with that, you know? And then Saturday, I learned about this one, is the Sweetest Day, which is a holiday that is celebrated in the Midwest, because of course it is, in parts of Northeastern United States and in Florida, because Florida's got to be part of it. It's the third Saturday in October, and it's a day to share romantic deeds or expressions and acts of charity and kindness. It dates back to 1922 when a bunch of candy companies donated candy to hospitals and poor people, and it's now the sweetest day.

How would you define a romantic deed? Wow, what a great question. The line between romance and creepy. I mean, is it a romantic deed? Wow. What a great question. The line between romance and creepy. I mean, is it like the deed? Or like doing the deed? I don't think it's doing the deed. Or is this like just a, you know, a very nice gesture?

The thing about romantic gestures, right, is they often ride that line between romantic and creepy. Yeah. So at the end of the day, like you better just hope the other person likes you back. Because you can get away with pretty much anything if they like you back. Okay.

At least in my opinion. So is this like another day I need to do something special for my wife? No, because we're not in the Midwest or Florida. So I think South Carolina seceded from this one. Hallelujah. But I do have little lifesaver candies. Oh, you can have a lifesaver candies. Oh, you can have a lifesaver candy.

Yeah, there you go. For the sweetest day on Saturday. Nick, I grant you a Nick, I grant you a lifesaver candy. I'm coming to get it. Happy sweetest day.

Acts of charity and kindness. It's not Saturday yet. Right. We've got time to prep. If anyone wants to come into the Radcast studio, there's some lifesavers. We have five.

Hold them for you. Five of them. You may be the only onevers. We have five. Hold them for you. Five of them. You may be the only one here. We don't know how old they are. It's the thought that counts. You actually brought the props in. Yes. Not because anybody gave you shit or anything.

No, not at all. Of course not. I just made it happen. Sunday. National Sunday School Appreciation Day. Yeah, I haven't been to Sunday school in a while. I'm going to be tapping out of this one, but happy to all who celebrate. Yeah.

Congratulatives. I'm just not going to go down the organized religion route. Just not a wonderful topic. But I will be celebrating on Monday, which is National Pasta Day. Yes, National Pasta Day. I could get down after this with some angel hair on top of some fettuccine

with a little vodka sauce or something. Look, I don't discriminate. Pasta is pasta. Pasta is good. Oh, God. All of it. Yeah. It's my Italian heritage. It's also Italian Heritage Month. Fun fact. I'm starting keto on Tuesday, so this is perfect.

Keto is terrible for you. It's also Italian heritage month. Fun fact. I'm starting keto on Tuesday, so this is perfect. Keto is terrible for you. Oh, it's not. Come on. It'll clog you all up. Nah. Then you can celebrate National Meatloaf Appreciation Day. On Tuesday the 18th, Meatloaf Appreciation Day. And it's the food, not the artist. I did double check.

Okay, you did double check. Yes, I did. Because I knew you would ask. Dan, one of my at the at the lake is like the world's largest meatloaf artist like it's uh every time dad walks down the dock i'll try to put turn on uh i would do anything for love i try to i'll put it on like he loves, loves some, some meatloaf and not, not meatloaf, the meat, but meatloaf, the artist. But, um, I kind of wish it was meatloaf, the artist day, but you know, I like meatloaf. Who doesn't like meatloaf? Ma, bring me the meatloaf. I can't stand it. Awesome. If anybody gets that joke, then you and I can be friends. Um, so meatloaf appreciation day. I want to celebrate i mean this is a heavy week pasta day monday

meatloaf on tuesday got some candy start off with chips i hope it's run your ass off on wednesday day national cardio day yeah cardio day is on wednesday the 19th but you know just because everyone wants it it's time for another absurd holiday. There's no shortage of dumb things to celebrate. The Radcast social media holiday segment. Yeah! There you go. There it is.

Just once today. Speaking of once today, I don't even have a hat on today. Because, you know, just wasn't feeling it but you know what we're surrounded here in the radcast studios by our favorite sponsor the official merchandise sponsor of the radcast christina's trying on sort of faux trying on so i'm gonna mess her hair up uh headphones brand of bills branded bills.com official merchandise sponsor of the Radcast. It's getting cold out.

We've got hoodies on the way, beanies on the way, and you need to order them. They've got some cool new designs out. They always do, and then you can custom order anything you want at brandedbills.com. Put in code RADCAST20. Get 20% off your entire purchase. You can also go to our website, theradcast.com. Search for sponsors at the top in the navigation. You'll find a link straight to the site.

Tabredabills.com will actually automatically put the code in for you. You'll get 20% off your entire order. These are the best quality hats in the world. It's what I wear every day. Not only to promote the show but well when i wear a hat yeah when i wear a hat uh i don't always wear a hat but when i do it's branded bills do i look cool yes you look great there is that a halloween costume i've just been sitting here i'm gonna be you i'm gonna be you for halloween oh yes. Oh, thank you. You're welcome. Go give them a shout out.

Branded Bills. Brandedbills.com for all your merchandise needs. So, yes, we've got a few. We've got some metaverse news. Yes. Trends in the metaverse. I've actually listened to several podcasts on um connect 22 because i'm a nerd but medical trying again meta showcases its latest vr development um at connect 2022 including

the new quest pro headset which is a 1500 purchase um but it's been upgraded it's a standalone quest vr headset with quest pro it's a little bit more of a sleek look. I don't think it's quite as heavy because that was a complaint with the original. It's coming, though. They're pushing it. It's eerie. It makes me nervous. I know.

Well, I haven't looked at it. What are the upgrades? Is it upgrade experience or is it purely the design of the headset it's update experience as well it's just kind of i mean like when you update an iphone and then there always has to be a second update because there are all these glitches it feels like that avatar is gonna be like more high res or something right and you're gonna have they have legs now instead of like just a little genie bottle tail thing. You remember Wii? Oh, yes.

Nintendo Wii. That was kind of the first mass avatar in the game. Yeah. Like bowling. Some tennis. Boxing. Get that in here. Oh, tennis was fun. And I think everyone that played it, you did way more motion than was really necessary.

Yeah. You got your whole body into it. When really it's like that one flick of the wrist and you would have probably done it. But man, I used to play that bowling game. Oh, I was like, or boxing. I'd rather not always do boxing. Bowling with like the hundred pins. Oh yeah.

Oh yeah. So much fun. So all this, you know, we were starting on that path, you know, now it's becoming goggles and everything. It's wild. Yeah. Good for some people. Yep, there it is. He's got legs. headset this is this is a long time all right i like this next one yeah youtube launches handles

for their channels providing another way to promote your youtube presence your handle like we have on instagram twitter uh will be unique to your channel unlike channel names because you can have repeat channel names and it'll directly connect people to all of your other content this is so overdue i was gonna say about time you know how freaking hard it is like like you can search for things and yes that's obviously google's forte and youtube you can search for any video and all that but like finding the hand like someone's channel is way harder than it ever should be and like trying to share unless it's linked, yeah. Like what your, who like your channel is. Like this is like 10 years in the making. Right.

So I'll give them applause and maybe a little better late than never. Right. But this makes a lot of sense. And I, it never felt like you could completely tie the creator with the channel completely.

Like, I don't know, like Mr. Beast and there's some of these people that are just intrinsically tied to it. Totally. But this just makes a lot more sense. And I hope the integration is smooth and easy. Well, it's funny because I know when I first get on the internet the big rule my parents had was you never use any of your real information like you your name is not on your email address it's never your real birthday like you know it's all this fake stuff and now if you see somebody that has a fake handle it's like it's a bot it's not a real person yep just it's that that's fascinating

how that's shifted really just in the last 10 years. Well, everybody's just scared. Always. Scared of something. Every time. So this is big news. I'm going to cue this one up. So CBD has been gaining steam and obviously legal marijuana and all those things. And no matter how you feel about any of that,

and I have mixed feelings about it all. CBD, don't care. But like, you know, whether marijuana should be legal, be i don't know i don't know the right thing i'm i um i see both sides of it and so i'll say out of that argument but from a marketing perspective major league baseball has initiated the first sponsorship deal with a cbd Charlotte's Web. Interesting. Great little name. Nice web. Baseball glove. And it's the first real mainstream deal in sponsorships for a hemp based product or CBD product. Yeah.

And if you're listening or, you know, or anyway involved with marketing with CBD, it's pain in the ass because the major platforms won't let you market it. You can have a page, but you can't run ads. It's been hard. It's going to be interesting if this starts to chip away at that because one of the largest sports leagues in the world has accepted them as a sponsor.

And I will say, it sounds like they did a good job, Charlotte's Web did, of developing their products and making sure they met the standards with which like major league baseball is like drug testing and certain things so it wouldn't trigger because there's like the fine line with you know hemp based and and you know thc and all that stuff with you know so many layers and so it sounds like they really got their processes in order to be able to pass, you know, come across as a standard. And it's NSF, which is the National Science Foundation.

Certified for sport. Yep. And so meaning their products go through rigorous quality testing. So to be approved for athletes. And that's all about because make sure they don't trigger any of their drug tests or whatever. Right. Right. because make sure they don't trigger any of their drug tests or whatever right um but this is just gonna legitimize you know cbd even that much more yeah because when you see that logo and

the breadth and depth of the sponsorship and how wide it goes i think right it's gonna be interesting how i don't know the sentiment around all these products start to dissipate a bit because cbd feels so like hippie dippy yeah and like it's become more mainstream right but now it's like cool yeah it's and broey and masculine and athletic which is interesting yeah and i've used a cbd. Me too. Like drops. And it did make me like at like nighttime, like it made me a little like calm and sleepy or whatever. I haven't ever,

I don't, knock on wood, I'm screwed, but I don't have like a lot of like joint pain or like, you know, certain pain that I could rub the cream on. So I don't have a lot of experience with that, but everyone that uses it swears by it. Yeah, my dad uses it and swears by it.

It works. Yeah. And that's like, you know, I'll say this. I said I wasn't going to take a stance. If there's a fucking product that makes you feel better, why do we have to criminalize it? Snaps for that. You know, like, that's the one thing is like

and then especially with military and ptsd and all that yeah like are you kidding me right so yeah uh i don't know i think my my position on the marijuana side is more with like my kids and stuff so as long as it's like regulated the right way though like you know the radcast is 420 friendly yeah 420 friendly i'm common sense friendly like sure my politics and my beliefs are kind of common sense like if done the right way right and i so i'm not smart enough to know every like potential hurdle that has to be overcome with some of these things sure and i certainly don't want my 11 year old kids getting access to illicit drugs yeah 100 not but some of these derivatives that obviously are helping people like all right come on right let's

get out of our own way so anyway i thought that was fascinating it's gonna be interesting to see how many sports it crosses and just the proliferation of some of these things and the mainstream reality of it. Next up, Kraft Mac and Cheese for total 180. Yes. Kraft Mac and Cheese wants McDonald's to add... CBD to it? Yeah, I wish. Right?

Could you imagine? CBD Mac. Nope. We want Mac and Cheese on a Big Mac. Kraft Mac and Cheese on a Big Mac. Big Mac and Cheese. Yes. Kraft is looking to add the mac and cheese to the infamous Big Mac, and the brand has launched a nationwide call to action

in order to make its way onto the McDonald's menu. I'm in for this, and I don't really. I feel like my heart clogged up reading this. Maybe a couple, three a month, something like that. I'll kind of limit it. But I would totally eat a mac and cheese big mac at least once say you did right hell i mean mac and cheese he doesn't like my you like i love it's my favorite food yeah nick mac and cheese oh definitely yeah that's

hell yeah yeah um it's not a fluffer butter, whatever that's called. Fluffer Nutter. Fluffer Nutter. But, uh, I like this and I think it's really smart by, I mean, Kraft's a huge brand. Right. But kind of,

uh, warming up to other brands like before it happens. Yeah. It's smart. Kraft Big Mac and Cheese. Leveraging borrowed interest from McDonald's

for their own interest. Because you know it's the same clientele. You know? It's like an offered playbook right there. Borrowed interest. Um, I gotta borrow a their own interest. Because you know it's the same clientele. It's in the Ryan Alford playbook right there. Borrowed interest. I got to borrow a lot of interest. You know, we don't have a lot of interest. You got to borrow some.

Ride the coattails of others. Yeah. Not even that. You just need to borrow their interest. Not, you know, they don't have to ride their coattails. Just borrowing some of their, you know. Curiosity. Yeah.

And like the shadow or the rays of sun. Right. You know, we borrow rays. And like the shadow or the, uh, the rays of sun, you know, rays of sun from the sun. Uh, and speaking of the lighting, you know, which is immaculately. Yes.

Yeah. Down in the lighting. So intentional. If you're watching the widescreen version, Q Nick on the widescreen version, we are updating some of our artwork. It's partially done. It's coming soon.

Some of our guests on our wall of fame here. Old Howie P. over there. Heidi Montag. Grant Cardone. Bruce. We're going to be putting up a nice little montage here. Decking out the studio.

Bringing out some of our famous guests. And where is yours? Is yours coming? Yeah, it's coming. It's going to be there in the middle. You know right in the middle. It's going to be like

I just wanted it to be like 10 times larger than everybody else. Right, right, right, right, right. Like the center of the clock. Yeah. The sun orbited by the planets. Yeah, exactly. Yeah. No.

It's going to be, it's cool though. I'm happy with how these turned out. They're on this like, what do you call this material? The canvas. Canvas. Yes. Oh, speaking of canvas. Hey, Jesse's looking pretty nice there.

Yes, The Bachelor. Jesse Palmer. So, yes, anyway, sidebar. Lots of tangents. Next up, Chipotle's burrito promo returns with Be Real and a Cash App twist. The effort includes a 35-second spot and a Be Real activation. This app's cropping up everywhere. includes a 35 second spot and a be real activation this app's cropping up everywhere members must be in costume at the chain in person on october 31st halloween when they're prompted to upload a photo

to be real and then post it on their instagram stories tagging chipotle and hashtag burrito sweepstakes for a chance to win free burritos and if you drop your cash app handle on twitter with the same hashtag chipotle might be sending you some money. Anybody using B-Real yet? I had it maybe a year ago and didn't think it was anything and deleted it. And now it's everywhere.

I downloaded B-Fake yesterday and it's really starting to... My dad joke. I'm hearing it more. I can't deny it. I'm just not buying it yet. This feels like the first one I'm like, I'm too old. I'm not saying it's going to fail.

I just, I don't know. I'm curious about it. But I am hearing it more. I'll admit. So jury's not out yet. I feel like it's just cheap right now because you don't have ads. You don't like there's less red tape, right? It's just use this, upload it here.

Yeah. Who knows? I wonder if it's like, if it's success is anything to do with a backlash to, it's different than TikTok clearly. Right. And maybe a backlash to Instagram. Yeah, meta with all of the algorithm nonsense. Algorithm and not loving photos and like maybe becoming a little more bloated.

Yeah. You know, I don't know. I totally agree with you. Might could be part of that. It's like a chain reaction. Because I don't think anybody's sitting around going, I want another thing. Right. But there's obviously a gap that they have filled in people wanting something simple.

Right. In staying connected. Right. So I think that's the dots they've connected on some level. And it came out during the pandemic, I think. And I mean, be real, what, sitting in your house for most of the country? Every one of those reels look the same. Here I am.

I'm in my, uh, my lavender pajamas today. So it makes sense that it's blown up in 2022 when people are doing things again. Dude, I've seen your backyard like a hundred times. Are you still sad?

Have you showered yet? Could you at least take a walk? Can you stop being so real? Yeah. Curate, please. Uh, this last article,

look at us wrapping up just in time is is my favorite because I love raccoons. But Mentos has a sustainability campaign that proves raccoons are better at recycling. It's a 60-second spot showcasing the animal task force at work reportedly proving to recycle 75% of the time. 75% of the time consumers now through November 26 can text a number designated to request the task force in their city. While a social media component offers themed merchandise giveaways, they're trained in the Asta. They'll damn up a damn Creek, damn Creek damned up.

And they are varmints. So like if you have a Creek in your backyard and you've had it damned up by some raccoons, you know what I'm talking about? And they do recycle because they take trash and everything else and put it in the damn river. But they've trained these raccoons to go into trash and separate the recycling. Have you ever come across a raccoon? Oh, yes.

It will fuck you up. They will also kill. They will drown other animals. They will sit on other animals. No. I know someone. I cannot say his name but he has like a massive raccoon tattoo on his leg and it's like a raccoon holding it's such a choice i didn't i wasn't real sure where you're going with that such a choice very expensive tattoo yeah um I like the campaign

It's so good It's the cutest commercial It's just the irony of people think the raccoons are nice Oh no they're terrible They're menaces Damn up your creek We had a creek in our backyard Did you know they purr?

Raccoons purr like cats They purr when you shoot them with a BB gun. I don't know. No, that's the BB gun you're hearing. Not killing them. That's the BB gun you're hearing. Not killing them. Just spooking them.

Spooking them off. You know. Damning demand. There we have it. Mentos. The Freshmaker. See? That's braining.

Nicely done. Shout out to our sponsor,on bills shout out to everyone listening we appreciate you wherever you are however you are whenever you're listening and look if you didn't go listen to the best of volume two this week i listened to it on the treadmill yesterday and yes it's our show and yes we're biased but let me tell you that was like 30 minutes of the best damn book business book advice you could ever get like a class condensed it was like a master class in business in life um i was even like taking like some mental notes even though i've you know interviewed every single one of them but you know you

you always forget as much as we remember right and like i'm like damn this is pretty valuable i was like we should have sold this episode go listen to it guys wherever you are you're somewhere in your business journey maybe you're a multi-billionaire on a beach somewhere you'll learn something if you're just getting started you'll learn something it was really fascinating to kind of listen to that after the fact i was really happy with the way the team edited that so shout out to everyone that helped with that and uh that's all I got today. That's all I got. For Ryan Alford, Christina Yossi, Nick Weaver, we'll see you next time on the Radcast.

To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.