Right About Now with Ryan Alford - Making Real Estate Investing Approachable For The Masses

Episode Date: November 4, 2025

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media SUMMARY In this episode of "Right About Now," host Ryan Alford interviews real estate mogul Grant Cardone. Cardone discusses how his fund, Cardone Capital, allows everyday, non-accredited investors to participate in large-scale real estate deals with as little as $1,000. He explains the benefits of multifamily investing, how investors earn returns, and the importance of branding properties. Cardone also shares his personal success principles and insights on why now is a prime time for real estate investment, aiming to make wealth-building opportunities more accessible to all. TAKEAWAYS Accessibility of real estate investing for non-accredited investors Investment opportunities in large-scale real estate deals Benefits of investing in multifamily apartment complexes Cash flow generation from rental income Importance of branding in real estate investments Strategies for competing with institutional buyers Differences between accredited and non-accredited investors Current trends in the real estate market, particularly multifamily housing Principles for success in business and investing The impact of economic factors on real estate value and investment potential  

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to get insights from real people, helping you make confident decisions for your business. Try it today at surveymonkey.com slash Ryan. What's up and welcome to write about now, where we're laser focused on growth and covering the gamut of relevant topics that scale your business. Today, we're talking money and real estate with the main man himself, Grant Cardone. You've got to show up. If you don't show up, you can't get lucky. Nobody's going to come to your home, your sofa, your bedroom, and give you anything. It's just not going to happen. You've got to be available for whatever you're doing, even if you don't want to do it. I do stuff every day. I show up for

stuff every day. I'm like, I don't want to do this. But I show up and then I act like I want to do it. You got to show up. And then you've got to be willing to change your mind about it because something super cool might come out of the deal. This is right about now with Ryan Alford, a radcast network production. We are the number one business show on the planet with over one million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping next and cash in checks? Well, it starts right about now.

Hey guys, what's up today? We're talking money. We're talking real estate. We're talking Grant Cardone. What's up, brother? Hey, man, great to be with you. I want to do this. And you've got a great audience and people aspiring to be better and do better and do better things with their money.

So I appreciate you having me. Oh, my pleasure, man. I do want to talk what I think you're doing, which is making investing, especially real estate investing, approachable for the masses that follow you. We opened up a fund for not. Look, we get it. You can hardly go anywhere or do anything these days without hearing about AI this or AI that. And for like most people, when it comes to AI, you're impressed. but you have a few concerns.

But what if AI was used not as a tool to replace people, but as a way to help understand people? Better. AI from SurveyMonkey is designed to do just that, from crafting the perfect survey, which is harder than you might think, to analysis that digs deep, finds patterns, and surfaces trends quickly.

SurveyMonkey's powerful suite of AI capabilities make it faster and easier than ever before to get insights from real people, helping you make confident decisions for your business. Try it today at surveymonkey.com slash Ryan. I love giving gifts, but you know what? I don't love shopping. It seems impossible to find unique gifts these days. I've got four boys that seem to have it all, and a wife that I want to make happy.

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Games, toys, clothes, one-of-a-kind, unique things that you can't. find anywhere else. I love these guys. Let me tell you, you want to go there, you want to shop USA-based, and Uncommon Goods has me and you covered. So, shop early, have fun, and cross some names off your list today. To get 15% off your next gift, go to UncommonGoods.com slash Ryan. That's uncommon goods.com slash Ryan for 15% off. Don't miss out on this limited time offer. Uncommon goods. We're all out of the ordinary. Unaccredited investors, people with 100,000 and less, starting with $1,000 and now invests alongside me in what are arguably the best real estate in America today. We have $4 billion worth of real estate, and I want to make sure that the everyday family gets a shot,

at buying this real estate, being a partner with me, getting all the benefits, and doing so without a broker or a middleman, without fidelity or swab with their handout, getting their little 10% broker fee. Nobody touches your money. The money goes from Ryan, your family comes into our fund. I don't touch it. 100% of the money goes into the fund, and you're a partner with me in that deal. How does all that work? I gave you 50 grand. How you make money on that if you invest in this? The $50,000, we're doing a deal right now. It's behind me. It's $230 million. dollar real estate transaction, 456 units, 99% occupied. Cash flows day one. I'm going to close on this in four days with my money. I close on my money so you, Ryan, know, hey man, this guy must be

pretty sure. I'm putting 70 million of my own money. You're going to take 50,000 of my 70 million. Whatever percentage that is, you're going to take that percentage, and we're on for the ride. We distribute dividends either quarterly or monthly. If you do under 100 grand, you're going to get quarterly. My goal is to get a distribution every month. Either way, you're going to be. going to get every three months or every one month. This is the profit on the rentals, right? That's the yield. Yeah. Whatever cash flow is produced, we distribute that to our investors. I'm the number one investor, so I want to get a check. Number one, your capital's protected. Two, you get cash flow. Three, when we raise rents on 456 units, if I only raise the rents $10 a month, the investors will

make $20 million. All I have to do is raise the rents, 10 bucks, and we get a 28% return on our money. You're treated by the IRS as a passive investor, which is good for you. I make all the decisions. We might be there five years and refinance it. I send your money back and we still own it together. You still have your position. Or number two, somebody can come along and pay too much for it at which point I would sell it. So either way, you're making the yield on the rental income. You're protected by the asset being the property. Any gains that are made on the sell of it, you share in that with you. You've put your money where your mouth is. People are trusting you and you've built that credibility to guide it where it needs to go. Yeah, we got 12,000 apartments. I've never lost one,

one back to the banks. I've never not had cash flowed. These properties, if you would have been invested in apartments since 1945, you'd be a billionaire today. I started with $3,000 investment in real estate, 28 years ago. And that is $4 billion worth of real estate today. We have $2 billion with the equity. It's a big play, man. We're going to go to $40 billion. I'm completely committed to this space. This is the best money in the world right here, because I'm not sweating it out. I get cash flow. I get paid to wait. And if you looked at Greenville, if you bought Greenville, South Carolina seven, eight years ago, you would be into infinite returns. Because if you would have kept the property and not sold it, you would have all your money back. You would have no money in the asset and the

asset would still cash flow. I'm not talking about single family homes, as you know. I'm not talking about one house or two houses. When I bought this, we put our 10x brand on it. I know the rents are going to go up. Number one, number two, what's going to happen with that property when we start branding it, we start looking for other opportunities within the property. On December the 11th, I'm going to take the 456 people that rent for me. They pay $2,600 a month here, and I'm going to offer every one of them to invest with me. So the tenant becomes an investor now. Now, what does that do?

That means I got 456 police on a property. Now, nobody wants your shit torn up. I'm an investor here, man. The likelihood is that those people will now stay on that property, extend their stay longer because they're investors in the property. That's smart. And I mean, I love how you build off the brand. That's what people don't get, though, like with the 10x brand, like you said,

like you're doing all this, but the brand you've built is going to increase immediately the position of the property. You're playing chess and some people are playing checkers. It's just the way it is. Well, the other thing is the behind the scenes, I'm buying real estate that when we sell this only the richest companies, rich people are not buying these properties. These are rich companies. These are wealthy companies that have to buy real estate. They don't have a choice. When we bought this, three other groups were involved to buy it. I am the, chump of the four. They said, this is the four musketeers. There's three multi-hundred billion dollars companies. There's the chump. I'm the chump. But the problem with a chump is chumps can move

faster. They typically hit you first and get out. These big institutions, because they become so big, because they become public entities, because they have shareholders. I don't have shareholders. I have investors. And when you have shareholders, you have to slow everything down. And so I can move really fast and I can secure assets from the big business. giants. The point of that story is this. The groups that miss this deal want to buy it from me 10 years from now. At a higher cost. And then they have to play this money game. This is how they get their fees. For people listening, this accredited versus non-accredited, retail investing, how do you describe that for people, the novices out there and what that

kind of means? It's a complete scam. There's no accredited, non-accredited to protect people. This isn't about protecting someone. When we started looking in this, I'm like, why is the number 200 grand a year? because only a small percentage of people make $200,000 a year. Why? If my niece makes $195,000 a year, and she's known me for 50 years, she can't invest with me. Why would that be, man? Oh, we want to protect your niece. From what, bro? I'm not some weird uncle. She knows me. She makes $195 grand a year. If she made another $5,000, you guys be like, now she's smart. I know people that make $400,000 a year. They don't know anything about real estate investing. They're giving me money. It's completely untrust. The people that need the investment the most are the guys

with 10 grand and 20 grand. That's who needs these investments the most, not the person that has $2 million sitting in a bank account. Yeah, because they've got unlimited options if they got two million. The 10,000 guy has nothing. Yeah, exactly. And then when you start really digging into it, it's crazy, but the average American only gets a chance about the crumbs and leftovers of the real estate market. We never get a chance at the IPO. Goldman Sachs isn't going to call you and say, hey, I got a little something for you, bro. You need $100 million in cash to ever get that phone call. probably need a billion dollars. It's more likely you need a billion dollars. All that money is kept. That's why the wealthy just keep getting wealthier because they get the opportunity to have wealth. These kind of

assets, only the wealthiest businesses buy these. These are insurance companies buying this stuff today. Trillion dollar companies. It's really sad that they set this up like this. The last thing I'll say about it is the bottom line, all this was set up to keep me from getting your money. If you don't give me your money, then you got to give it to them. And the SEC was set up by Wall Street. The CDC was put together there by WHO and by the FDA. I love the SEC. They've been really good to me. They've done homework on everything I've done. They've been very, very fair with me. They've approved us for 17, 18 funds now. But it's not fair to the little guy that needs a shot. I love it. How do people get involved with it? You go to cardonecapital.com. You can register. You just

pick non-accredited or accredited. I'm doing this to make it so easy for people. Like if you're accredited, you've got to do 100. Minimum's 100,000. If you're non-accredited, you can do any number as low as $1,000. Our average non-accredited is doing almost $25,000, taking advantage of this deal. And I would just tell you guys, like, if you're listening to this and, hey, is this a good deal? This piece of real estate behind me is the single best piece of real estate I've ever bought in my entire career. When I do one of these deals, we're on the confidentiality agreements. I'm not sure how I got out that I was buying it.

But the occupancy was 91%, and now it's at 99, just because people know I'm going there. So even during COVID, we perform 24 points better than the national apartment deal in the country on collections because of the kind of people we attract to our buildings, which are 10x people, people that are integrity, they're working, they don't make excuses, they're not victims, they don't want to scam the system, they want to make it the right way. Part of my brand is going to lift all these properties. Hopefully the investors and myself all do extremely well from it. I love that. Whenever I talk to people like you that are driven, that are successful, that have done these things. and they all want to know what the success formula is. I know you have the 10X platform.

I know you got seven of these and five of these and four of those. But like, have you boiled it down for both yourself and maybe others what that success formula truly is? Well, one is show up. You've got to show up. If you don't show up and you can't get lucky. Nobody's going to come to your home, your sofa, your bedroom, and give you anything. It's just not going to happen. You've got to be available for whatever you're doing.

Even if you don't want to do it. I do stuff every day. I show up for stuff every day. I'm like, fuck, I don't want to do this. But I show up. I act like I want to do it. You got to show up. And then you've got to be willing to change your mind about it because something super cool might come out of the deal. And while you're showing up, you've got drop your bad attitude. If you're negative, bad attitude, stuff's going wrong, you lost your

mom, you got COVID, whatever the hell happened. Nobody needs to know about that. You got to show up and be 100%. Number two, I would tell everybody, I'm always looking for 10x target. Always. I wake up every day, never satisfied where I'm at because I'm always looking for the 10x. I got 4,000 or 12,000 units, I'm going to get 120,000. 120,000 units, bro, I'll be like, I can run for president of the United States. I'd be a major player on planet Earth if I can get there. I don't know if I can get there. Today, I probably doubt that I can get there.

To be honest with you, I don't think I can do it. I don't think, I don't know that I have enough time. I don't have enough money. But it's cool to think about it. Number two is, you've got to think big every day. I got to be thinking about not how to get one deal. How do I get 10? Not how do I get 10 people?

How do it get 100? Like, whatever it is, just 10X to think. It's ridiculous anyway. And then the third thing is, give back, man. you start hitting or not hitting. No matter what's going on, man, find somebody you can help today. That keeps fuel in my tank. If I'm winning, I'm going to share it with somebody. Hey, man, I tried this little trick, this little thing. I did this little thing and it worked. If I'm failing that day, I'm down and out. Let me go see if I can help somebody get up. Those three things have always

been there for me. I love it, man. And lastly, and most importantly is, how do we partner on Greenville, South Carolina and make some money? How do I get to 124,000 units? Partners. No, this market's booming. I'd love to see. And it's going to keep booming. Six reasons why. Multi-family apartments, real estate will not go down in value. Because I think a lot of people think it's overpriced right now. It ain't going anywhere, folks. I promise you, with every fiber in my body, this country will become a renter nation. I said that back in 2014. We will become Europe. Politics will become Europe here. That's happening. You know that shit's happening. Oh, yeah. People, we're going to be four-day work weeks. We go in France, maybe. People will be renters. single family homes will become investment properties that are rented to people. That's happening right now.

40% of all the housing stock in America is being consumed by investors. That has never happened before. We have a shortage of housing in America. We have the lowest interest rates in history. The low interest rates don't help owners. They help investors. That's the other thing people don't understand. They think, oh, people are going to get a mortgage. People cannot get a mortgage today, even a 0% interest because it takes 20% down. The down payment's not there. The wealthy are buying real assets. There's no place. to get yield. There's a shortage. Inflation's going to happen to real materials, glass, brick, concrete, and labor. This is going to be the best bet for the next decade, maybe 20 years. Until everything, every piece of real estate you're going to look at is going to be where somebody

rents. I love it. Your time's valuable. I really appreciate it. Let's drop the link to keep up with you and anything else we can mention for everybody. When is this going to play? When will this drop? They can go to 10x growthcon.com. I don't throw best around all the time. That's the best piece of real estate I ever bought in my damn career. I want business contacts. I want strategies. I don't need inspiration and motivation. I need targets. I need people around me. They're blowing up. I don't need a coal bath. I don't need a firewall. I don't need any of that stuff. That's not my deal. I can go from zero to fucking 1,000 miles an hour. All I got to do is get around the right people. I love it, brother. Well, I really appreciate your time. And I'd love to stay. I got to get to know you better, man. I like you. Thank you, brother.

I really appreciate you, brother. And I'll drop you a DM on Instagram. We'll make something happen. Okay. Appreciate you, man. All right, man. Thanks. See ya. Hey, guys. You know where to find us. Find all the content. Search for Grant Cardone. All of today's episode. We'll see you next time.

This has been right about now with Ryan Alford, a Radcast Network production. Visit Ryanisright.com for full audio and video versions of the show or to inquire about sponsorship opportunities. Thanks for listening. Look, we get it. You can hardly go anywhere or do anything these days without hearing about AI this or AI that. And if you're like most people, when it comes to AI, you're impressed, but you have a few, uh, concerns. But what if AI was used not as a tool to replace people, but as a way to help understand people?

Better. AI from SurveyMonkey is designed to do just that, from crafting the perfect survey, which is harder than you might think, to analysis that digs deep, finds patterns, and surfaces trends quickly. SurveyMonkey's powerful suite of AI capabilities make it faster and easier than ever before to get insights from real people, helping you make confident decisions for your business. Try it today at surveymonkey.com slash Ryan.