Right About Now with Ryan Alford - MasterChef Top Finalist Noah Sims talks with Ryan about Personal Branding, Service, and Reality TV

Episode Date: March 9, 2021

Welcome to another episode on The Radcast!  In this episode on The Radcast, host Ryan Alford talks with MasterChef top 4 finalist, Noah Sims, about personal branding, the service industry, and the reality behind reality TV.Ryan and Noah talk about the audition process for MasterChef. They also discuss what it means to be a chef, and the art of creating  big, bold, beautiful flavors. Noah is not just a chef,  amongst other things, he is passionate about serving people. Noah has traveled around, helping people in need. By the time this episode releases, he's traveled back and forth from Texas delivering water, backpacks, and more supplies to those affected by the winter storm.But don't worry, this isn't the last The Radcast will hear from Noah Sims! If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

you're listening to the radcast if it's radical we cover it here's your host ryan alford hey guys what's up welcome to the latest edition of the radcast we are almost into late february early march here i guess it definitely is late febru But either way, we're excited about today's guest. I'm joined by Noah Sims, who is the first guest that I've ever struggled with, you know, naming his exact specialization because he has many, which we're going to talk about, Noah. But he was, you know, a top four finalist in MasterChef Season 10, which we're going to talk about in detail. He does not want to be called a professional chef, but he's a hell of a good cook and might just be the best hole digger on the face of the earth.

But Noah Sims, welcome to the show. Hey, brother man. Thank you so much for having me. I've been really looking forward to this. I really think we're going to have a hell of a time talking about a variety, a plethora of interesting, conversated topics. Absolutely. If I've learned nothing from you, and we met through the wonderful wide world of the Internet, and so I have learned nothing, then you are a man of many things and many angles. So I was fascinated to have you on

and definitely want to uncover as many layers of the onion as we can to use my food analogy. Let me see how many food analogies I can use. I've been drooling over all the videos you send me, the food you cook. So, I mean, that alone has gotten my interest piqued. Oh, man. Yeah, absolutely, man. I'm always about those big, bold, beautiful flavors and trying to be a jack-of-all-trades,

trying to always learn everything I can, read as much as I can, always trying to progress as a good Christian human. read as much as I can, always trying to progress as a good Christian human. Well, I know you grew up digging holes, so to speak, but I do want to start, since it is where potentially people have seen you on television and otherwise, where did the cooking passion come from and whether or not you're a professional chef, even though I think in what I'm seeing looks pretty damn professional uh where did all that come from talk talk us through uh what got you on the show what got you interested in cooking where's all that passion

come from um i it really starts with having my mom work a full-time job and then somehow pulling a David Copperfield magic trick and providing this incredible meal in like an hour after working all day for me and my three siblings and my dad who would still probably be working. I always thought that was incredible how she was able to unify and how important it was to have a family meal every night. Could not touch the phone. My dad probably would have tackled you. Do not touch this. Like, it was family time.

And I saw how important that was and how much I learned about manners, respect, things that I was like back then. Like, what the hell am I doing all this for? But now I realize how important that was um having having my mom be a incredible cook that is a type of cook that's just like what's in this like I don't know I was just thinking through it and I put this and a little bit of that a little bit of this and then bang like you don't have a recipe for this is like the best meatloaf I've ever had or whatever and I thought that was like magic and's like, my brain works exactly like my mom, very analytical on figuring out the chemistry, the why, how, what's going on. If we do this, what will happen? So cooking was such a natural

progression for me. I'm always a people's person. I know you'd never guess that, but I love people. So I never really wanted to be in the kitchens because I couldn't talk into people. So I wanted to work in front of the house and restaurants. But whenever I moved back home to take care of my grandma who had emphysema, I really started hammering down on my culinary passion. Cooking for her, she had really bad vision. So aesthetics weren't even important. It was just flavor for her. She had really, you know, bad vision. So like aesthetics weren't even important. It was just flavor for her. So always get really good food out for her so she could really enjoy. So she was like an R&D master and cooking stuff she's never heard about. And one day

my grandma always wanted well-done steak, like dead shot, run over black. And I was like, my grandma was blind. I was like, I like i'm like i'm gonna cook her a medium rare steak and like let her have a really i don't remember giving her that bite her i'm like this is so tasty and juicy like like yeah she's like well how'd you cook this was like just the way you like your grandma she's like this is i like this i've never had to like this like yeah grandma so like going to culinary school while i was taking care of my grandma, like it was one of those, like I said, trust the process, like going to culinary school for a free ride, like I had Hope Scholarship. So I was able to go from business school, which I did not complete, and go to culinary school where I kept a complete 4.0, made 100 on everything like i really excelled i was at the top of my class uh number two there was a guy that was beyond me and i still talk with me he owns his own restaurant now his name

is matt wallace he's probably one of the most naturally talented cooks i've ever he's in south carolina uh he has a restaurant there called the black sheep literally one of the most god-given talented people i've ever met brilliant incredible and he jumped off the page I was like you're the only guy that I'm competing with he was telling his day one right now I'm telling you you're the dude and he did he was superior to me I can I can outwork a knife everything else he's got me beat by a country mile um he drove me though Matt drove me like I wanted to try to keep up with him we went to this restaurant called Woodfire, uh, who was Kevin Gillespie. I know you got to know Kevin Gillespie.

It was like 10 years ago. It was 2010 when we went there. I remember seeing the elegance and like how he did it and just having this bite of pork belly that literally dissolved in my mouth. And like our final that year was to recreate a dish from there. I remember making this, this, uh, honey lacquered balsamic quail with this cornbread cream sauce. And it just was something that just kept my passion going. And then whenever my instructor told me and Matt that we're wasting our time,

that we did not need to spend another year here, that we'll learn way more in the kitchens to go, we're like, you know what? Let's go. So, peaced out. Matt went his way. I went my way. And, you know, the rest is kind of history. Got into Athens when my grandmother passed away. That was part of the reason that I also left

because I was like, I'm going to go do my dream, which was live in Athens, Georgia, and cook in the restaurants. So, I moved to Athens and immersed myself working literally four jobs at one time at a time. Like I'm talking like three hours of sleep, like five days, six days a week. Like just – I look back now and I'm just like, yeah, I did that.

Like hell yeah, I did. I'm not starting to tell my kids like, oh, you think you got it now? Let me tell you this, Todd, I had four jobs at once. They drove me. And I walked to them in the snow with no shoes on. Four ways. Not even two ways. Four ways.

Had to double back. Had to do wind sprints back and forth just to get to work. Because I wanted to get my exercise in while I was doing it. A hundred percent. Except like one of the jobs was get there at 6.30 in the morning and start washing dishes with a sink that was below my crotch where I was hunched over like Quasimodo until like five o'clock that day. So the exercise...

So no, we'll stop there. You're 6'7", right? Okay. So we're tall brethren. I'm 6'5". And so people don't realize like sinks, toilets, any house built before like 85,

you know, every sink, every toilet, everything is like a miniature play world for us tall people of the world. Yeah, dude. You're preaching. Yeah, the toilet thing for sure because I used to weigh like 360 pounds. I can't tell you how many broken toilet seats I did in my life.

Like there's a weird record probably all back. Most toilet seats broken. But yeah, no, 100% big people problems at all. It worked out though. Like Delta, I love Delta. If you have a problem with Delta, I'm upset with you. Delta is always taking great care of me. They always upgrade me because I walk up and say, Hey, ma'am, listen, do y'all need a volunteer to rip the door off in case of an emergency and evacuate everybody in a peaceful manner? Because if you do, I'm your guy. Boom, free upgrade. I have it forever. I've never paid $30 upgrade.

Like, swear as God is my witness, same thing today. Free upgrade. Yes. You get that and you get the natural, in case of an emergency, who's going to kick this guy's ass? He's really active. You get that vote, too. Like, who's going to be the threat stopper at the bar?

That's me always, though. My friends stopper at the bar that's me always though i'm my friends say it's the knight in shining armor like if i see a woman get touched by a man i'm literally going to assault that guy like i'm gonna get buried i've never i've never been arrested no tickets i've always just been one of those guys that if somebody's gonna mistreat somebody sticking up for a small person i was raised that way like there's no bullying like unacceptable like if they look at me i'm like yes i'm looking at this person i'm raised that way like there's no bullying like unacceptable like if they look at me i'm like yes i'm looking at this person i'm about to do something yes i'm there i got you so we're in athens we're we're washing dishes at our ankles uh and uh working your way up

yeah so so i'm working this job i'll get i'll digress just a smidge which is really cool the wildest thing that i've ever like ripley's believe it or not was when i went over there i wanted to work at one of four restaurants and i needed an apartment so i went and called this guy named cole barks who ran united reality and he's like all right well i got this one apartment i'll show you nothing really else is open we'll show you i go to this. The only one I see is like, yes, this feels like home. I love this place. How much? 650. Perfect. Awesome. I'm like, I'll move over first month. Perfect. My dad moves me. My dad graduated UGA 71 or 72. And as soon as we pull up, as soon as we pull up, my dad looks like weird as hell. And I was was like what's wrong with

you he's like this is either a good omen or a bad omen but i used to stay here i was like get the hell out he's like no i used to stay in these apartments i was like really the chance yeah he goes that one right on the end next to the middle case he's like that's the same stairwell i go well this got really weird because that's my apartment he goes no white is a ghost we go there i open the thing my dad's just looking like he's just seeing like the crazy he's like yeah he goes they read marley goes but we rented this the assistant swim coach he goes me and steve are in the back did it stay in the same apartment dad paid 135 a month and 71 for that apartment. Same apartment. Same apartment that my dad stayed in 40 years before that. What are the chances?

So staying at this, working at the vegan vegetarian restaurant called The Grit, getting my head taken off, working as a bouncer, also working as a server. My good friends getting a terrible car accident. Go 100 miles an hour off the road, barrel rolled an M5 like Star Fox into a tree. Quadriplegic, brain injury, double fractured wrist, three people. I pray about it, figure out what the hell I need to do. I was one of the first people on the scene. I did not leave the hospital.

I went over to Erlanger, and I was there until they transferred to Shepherd for five straight weeks. So I had to call my boss. I was making almost no money, like barely making the bills, like trying to figure out what I needed to do. And I was over there for five weeks. So when I came back, I thought I would have the same position, but they're like, listen, since you are gone, there's like four people that have been hired. So you're kind of going back in the line. And I'm like, OK, well, I'm going to just keep working, making this money because I got a free meal and a free beer at every shift. And that like fed me like I had to keep this job because I'd make this plate of slop. I can't explain to you how many calories were in this son of a bitch.

But I'm talking like macaroni, cheese, black, all vegan vegetarians, black beans, salsa, sour, as much as we can get in this son of a bitch, like crack it open. Every day I got that. So when I came back, they put me back on there and actually put another sink in that was like six inches shorter.

Like, I'm like, are you kidding me? Like, what the hell am I supposed to do? So I was like, is there anything else I can do? Like, they're like, well, yeah. Well, what are you with a knife? I was like the hell am I supposed to do? So I was like, is there anything else I can do? Like, they're like, well, yeah. Well, what are you with a knife? I was like, what am I with a knife? And telling you all culinary schools, like, let me show you. So I go up to do the chopping, blow it out of the water.

We're talking 160 quarts of vegetables in an eight hour shift is how many you're supposed to do it. I can do it in five. So they pay me for eight hours of something I can do it in five. And now I'm the grandmaster chopper and I'm out of the dish pit three days out of the week. Instead of five days, I'm only doing three with chopping two. So now I'm getting, and this is kind of the whole story, I'm getting paid to practice.

So now I'm getting all of these vegetables, mushrooms, peppers. It's a vegan vegetarian restaurant. I cannot explain to you how many, any vegetable you can think of, I fucking chopped it. So we're going, we're going through 160 quarts in five hours. My knife is literally honing to myself. I'm literally becoming one, like our souls are uniting. And I've become exceptional at that. And I get recruited into another job.

I've become the line master at Copper Creek Brewery. I keep hammering down. I moved back to Blue Ridge after my Athens, working at the family business, trying to make a bunch of money, building the business, working on my craft uh then i get into being a uh i get a call from a service manager at kia says hey listen uh i think you would be really good at this job and we really need you to see if you can do this like what's the job because i need you to run the service department i go i have never done that in my life. I'm pumping shit, digging holes right now. And I'm like, what does it involve? He goes, you being you, that's it. Just you do you.

He's like, you talk, you sell, you just do you. So I'm like, all right, I'll try it. So they were 717 out of 717 on customer service when I got there. Month one, employee of the month. Within eight months, we are eighth of the month within eight months. We are 8th in the country on customer service. I'm the only person in southeastern United States with 100% retention, which means.

There's not one thing that's been filed that I lied or anything else because I wouldn't I take him back and show them what the hell was going wrong. I would never, never beat him over the Bush. Give him great deals. Take care of the people like

they're my grandparents. I was like, look at this. the bush, give them great deals, take care of the people like they're my grandparents. And I was like, look at this. It's amazing what honesty does in a service department when you're not trying to bust them over the back of the head like a baby seal. So I got recruited by Kia, went to Kia University. They wanted me to keep doing this. I told them to go fly a kite because I hate the snakes that all the car business is. If I wanted to be a billionaire on dishonesty, I'd have already been there. But I hate the snakes that all the car business is. If I wanted to be a billionaire on dishonesty, I'd have already been there, but I can't do that. I don't want to do that. So

I got back in the kitchens, kept cooking and then boom, master chef. That's my short answer. How's that? You're not short on anything. No, sir. Not at all. Not at 6'7". So I do want to talk about, because I'm sure, you know, the story's out there. I'm sure they documented it and all that. But for our listeners, what was that process like for getting on MasterChef? Was it more complicated or less than complicated than you'd think?

It was. Brother brother what a great question i will do this short answer uh so how i got on master chef is it is literally like out of a movie my best friend uh jake who i've known since i was six who's the writer for 247 and Rivals, UGA, sent me over a thing that said MasterChef casting in Atlanta. It said, listen, let's see if you are what we think you are or if you're a bitch. And I was like, okay, where is this? And I look on the Google Maps, and I'm in downtown Atlanta. And this son of a gun is 13 minutes from my house and i was like

if this isn't destiny i don't know what it's like okay i'm in so it's supposed to be there at nine o'clock i'm a punctual i can't explain to you about how pissed i get when someone's late like patience goes out the window like like if like if you're show up 30 minutes late i'm just very not okay like my parents grilled that's respect so i'm like i'll show up 30 minutes late, I'm just very not okay. Like, my parents grilled that's respect. So, I'm like, I'll show up 30 minutes early. I'll get in line. I'll be great.

Dude, I show up, and it is like Barnum and Bailey circus. It is, it is, it is. I don't know what the hell is happening. There's literal thousands of people. Oh, my God. I'm like, okay, okay well this is well okay whatever i go into the building they give me this pamphlet of 27 pages they're like have you filled this out yet i was like where could i have filled this out like i was online you could have printed

it off i was like well i guess i'm gonna be here all morning just filling out these documents. So I'm sitting in this room looking at all these people and what the thing online stated. And again, this goes back to analytics and you're going to love this stuff. So they said, you have five minutes to prepare a ditch that if it's hot, it needs to be served hot. If it's cold, it needs to be served cold. You have nothing. You can't heat it up or like you have nothing. Like whatever you bring is whatever you bring. So immediately, I'm like, well, that's a trick.

Like, clearly, you wouldn't want to have a hot thing because you don't know how long you're going to be in this building. Right? So immediately, I'm like, cold. I can control cold. I can bring a cooler. Steak tartare. I'm going to do a Kobe beef steak tartare. It's going to knock their head off.

Homemade French baguette. Hold the phone. Shut the door. Game over. So I've got my cooler. I'm watching some guy that looks like Steve Irwin carrying like a moss thing around with him. It looks like a seventh grade science project saying that he forged everything on the plate i mean i'm like what in the hell is going on i mean you're seeing ridiculous things like like are you seriously

thinking that that plastic thing is going to be workable like no so i'm in this room for two hours all of a sudden we get in this line to go upstairs. As soon as we're walking upstairs, you see this freaking giant-looking photograph like a Polaroid on the top of the stairs, and they're handing people props. They're like, all right, take a picture. Well, immediately, I know exactly what the hell this is. They want to see if your off-the-cuff got personality. They're just testing to see if people are mug-shocked.

Dude, I get these things i look like a meth head flight traffic control guy dude i've got like gordon ramsay's face like we're doing like some glow stick dance with these things people laugh they're like go that way get in this room of 60 people we're in there for three hours i have no phone no nothing we're just in this room of 60 people. We're in there for three hours. I have no phone, no nothing. We're just in this room. Jerome comes in. He won. We didn't know that he won it yet because it hadn't been revealed. He comes in.

Yashinda comes in. They're talking about be yourself, do this. I talk with them. They're like, all right, go into this next room. There's 40 people in this room. Great. Nothing's changed. Go into the next room.

There's 20 people. Now we've got to cook. room great nothing's changed going to the next room there's 20 people now we got to cook so i'm thinking that if i was a producer what would i do to see if people are full of shit or not i would act like i'm not important and blend in so my brain is like any room i go into i'm going to memorize every person's name i'm going to introduce myself to everybody. And by God, I'm going to slam into somebody important. Buckle up. So I introduced myself to everybody in this room, all the chef's coats, all the people that are dressed like homeless people, everybody.

I introduced myself to everybody. And two things jump off the page. There's only two people that have British accents in this room immediately. I'm like, all right, well, that's kind of weird. So I go over, I start preparing. The guy next to me has polenta cakes and guacamole. I'm like, this is what we've got. Frozen, cold, crunchy polenta cakes with guacamole. Meanwhile, I'm just whipping this freaking perfect steak tartare. It's ice cold. Put it on the plate. The woman's like five feet tall, so I can see exactly what she's running.

She's like, this guy is a powerhouse, full of energy, one, one. I'm like, one, is that good? Is that bad? All at once. So I'm on cloud nine because it's knocked out of park. I've seen everybody else's stuff. We get into this room. There's 10 here, 10 here. They're like,

all right, y'all go. Y'all stay. As soon as the 10 go, they're like, all right, y'all move on to the next round. I'm like, perfect. We're rolling. We're good. We're like hour four and a half. No, five and a half. We've been there five and a half hours now. Go into the next room. Ryan, I swear to God, I walk into this

room, and there they are two of the producers who i become great friends with jennifer and natalka and there they are so what the hell do i do let's just flex a little bit hey guys how are y'all natalka and jennifer and all these guys are looking like how the hell do you know who they are i've already been talking with them and now i'm just conversating i'm michael jordanquille, like, break the glass backboard. I'm on to the next round, top five. Now I'm like, all right, I'm going to Hollywood. This is great.

Wrong. Not even close. Give me this ticket. All right, show up at this hotel next week. I'm like, okay. Is that when we figure out if we're going? It's like, not even close. It's like, okay. Dude, I go to this hotel,

I get interrogated by this woman who spits coffee out because she laughs. She's like, a lot of people said you're ridiculous, but I didn't expect you to come in in overalls and a bandana. I was like, they told me to wear what I wear to work. So this is it. She's like, you're ridiculous. I was like, all right, that's supposed to be a 25 minute interview an hour and 45 minutes later she told me that i'm going to be on the show she's like

you got a long ways to go i'll bet my career you'll be on the show like all right perfect next week 564 questions psychological evaluation uh every type of which way they did the six cycle test so that i have six questions and they ask it five million different ways to see if you're a liar well dude i'm just honesty is very easy to answer these you just go and answer it and just here it goes the chips will fall after that we go into one psychologist room talk to him for an hour go in the next room talk to her for half an hour mrs louise we talked to her she's literally the lead psychologist for the la kings cool woman uh said i would be on the show that i'm hilarious i'm like great so we're almost there she's like not even close i'm like what in the

hell are you people like another month and a half of of interviews sending them out ridiculous videos of me doing yoga on a skyscraper eventually i get the call that says no you're going out to los angeles and i'm like well help yeah here we go one of the happiest days of my life i mean it was just boy that was that was a culmination because people knew i was doing this process like christmas parties are talking about like noah might make it like he's to the next round he's to the next round like I don't know how many rounds are all he's a Mario game like who the hell knows what the end is like I don't know so I got out there and that's the start of that is uh do you think they do all that because they would are they just trying to make sure they don't bring on someone totally like that's going to blow the place up? I mean, or was it?

I'm glad that you asked that question because you know what? I asked myself that and I was like, okay, they asked the most ridiculous questions you could ever imagine that were like extraordinarily sexual questions that like, they're trying to see if you're Ted Bundy here. That's what these are. That's, that's a site that it sounded like side question. If you answer this one wrong, you're not getting it. That's a big one. I got that. All these other questions,

I don't know what they're trying to profile here. You're unsubbed to these people, apparently, and you're just kind of not figuring it out. I thought it was to keep all the crazy people off, but then after being on the show and me being on the show, I realized that it's actually a balance of insane jerks

and really nice good people to get the yin and the yang to go about it. That's exactly what it is because there's a lot of terrible people on the show. I think the producers know they're terrible people, but they need those terrible, god-awful people on there to make the show move. Yeah, it's got to be interesting. terrible god awful people on there to make the show move yeah it's got to be interesting it's not you know it's all uh if it's 20 great nice people it's very boring unfortunately correct yeah at least for television maybe not for real life here's the thing though i agree and disagree because if they would actually just let the dead go chips roll the entertainment factor the some

of the things i said that were never some of of the things that Supa's, I mean, Sherry, Nick, ridiculous things. It's like, you don't have to make that dramatic. You don't have to say, you can just, I know what they said behind this, and that would be much better than this little poke the bear comment that's not actually, it's manipulated.

So you're right. How would you rate your overall experience on the show? I mean, do you enjoy it? I mean, do you enjoy it? A 10 out of 10. Yeah. I don't like that I called from 13 down,

that I called when everyone was going to go off the show exactly correct on predictability, like as God is my witness. When I got to 13, I was like, all right, this person's going to go. Like, as soon as a cook is like, all right, like before the cook, we'd know who's going. Like, if you knew, you knew. And it's like, you, there's so much, there was, there were so many games that I was playing inside there that like helped me as a person have, have confidence in in myself recognizing how big of a

blessing it was and give it all glory to god on the blessing and like when people like say oh it was this and they robbed me and this is like the blessing that it gave me i'm never gonna like you can watch the tape and you can see everything like cooking a perfect venison dish and you still get eliminated like you can like tape don't lie like you can look at the cooks you can be like oh he overcooked that you look at it like wow that's perfect like tape doesn't lie that's all i ever tell people watch the tape don't look at the words don't just look at what was happening and then you draw your conclusion on that um you know when we got to the hotel top 85 as soon as i saw nick digiovanni and sarah uh i immediately turned to

my buddy kenny said hey man sorry but i just found my competition i said i feel that energy i said those are going to be the people in the finale and i'm going to beat them in the finale that was literally moment one of meeting them and they of course got in the finale and then dorian did but it's like we were there like five six weeks before y'all even saw us get the aprons and like that whole time all i was doing was calling sarah and alpha me and alpha sarah and alpha me and alpha trying to establish that and then letting my cooking just beat the shit out of everybody else and any cook anything i was as humbly as i put this the guy to out. Look at who Wuta picked when it was, who's the first overall draft pick?

Me. Whenever someone got to pick, that, again, it's like producers haven't had to say, Wuta picks me first. It's like they saw who was going behind the scenes and who's actually doing what they needed to do. So I was doing that the whole time behind the scenes, just establishing what was going on,

not a narcissistic way, just against the game. So when the first pool challenge came and Sarah was named team captain, I was like, Jesus, for the love of God, like, come on one time, say no, just say no. They say no, I'm like, game over. That's it. The head's guillotined off like she's done. Like it's over. Like my plan of knocking her out, establishing that this is the strongest. And then me just at first, like it couldn't be better. First team challenge, evisceration, domination. I mean, they showed it differently. You can ask anybody. They ran out of meat. They didn't have enough to serve 100 people we had the night before every night me and sam and evan would have a talk at a powwow and go through

analytics on what we think we are going to do the next day a lot of the times we were really dead on ringer that night we spent two hours on if we have mass production because we know it's going to be a big event how are we going to kick out food? So we go to like fried fish, fried chicken, broiling, grilling. I mean, but Sam concentrates on frying fish and frying chicken. So whenever we walk by and we're seeing fryers, I was like, Sam, do you see those? He's like, yep.

I was like, all right, well, we could have some frying in the future here. If we're on the same team, this is going to go real well. Well, when we walk down and I see that I got a coconut, Sam's got a coconut. I was like, we're going to be on the same team. So as soon as they tell us the challenge, like, Ketora grabs me and says, I'm going to fry the fish. She's a British woman saying she wants to fry fish. Game on. You've got it.

And then Sam's on fried chicken. I didn't even need to worry about the turkey burger because I literally knew that they were going to eviscerate the competition which they did katora knocked the fish out of the park sam knocked out of the park so like that's like the back like there's so much going on working on and like it the greatest experience ever like just it's just it really a life-. I mean, I met my wife because of the show. I mean. But what people have to realize is, and I tell people this all the time, is it's a show. You know, like there's producers and, you know, other than,

and even some would argue professional sports are starting to get quasi-produced, but, you know, it's being produced, and it's not that I don't want to say the outcome was determined. I won't go that far per se. I'll let you go that far if you want to. Yeah, like it is. But it is. I mean, they're producing it. They're making it.

And you don't even really hear reality TV, the word thrown around anymore, almost because they know how much of a sham it would be to call it because it's not reality necessarily. You're 100%. Well, here's the thing. This is kind of it in a nutshell. I'm going to brag a little bit about my boy here. But as soon as I met Nick DiGiovanni, I told him, I was like,

I want to be your manager. He's like, what do you mean? you mean i was like you're gonna be the most famous person that's ever been on masterchef i'm telling you that right now he's like i get out of here i was like no seriously i was like i have a god-given ability to read talent very quickly i said i swear to god you've got it you're the complete package you've got it he's like oh no i want to be your manager no you're going to be famous like yes i will be famous but you're going to be more famous sooner so i want to be your manager's like oh whatever nick nick throughout the series evolved and just kept going and kept adapting and kept showing his natural ability to just work and like i remember when i got eliminated not going to say names i remember talking to a bunch of the people on set,

and I remember sitting down with them and being like, listen, I'm telling you this because I've seen it. If you do not have Nick as your winner, it will be the greatest mistake that EDO Shine or any person that's involved with that decision has ever made i said he will be the biggest superstar y'all have ever had on this show mark my words he's gonna break every record on views everything i said don't shoot yourself in the foot i said because you can have him in a contract for five years and i can't explain to you about how much

money you'll be able to make because that's all y'all care about is money. I said, if not, he's out of the contract in a year and you're just going to watch this golden calf walk out your door. Buddy, let me just tell you about how proud I am of my boy with 1.35 million subscribers on YouTube, with five and a half million subscribers on TikTok, with 560,000 people on Instagram. Why don't you go look at anybody else? It's one, second place. How about anybody that's ever been associated with it? He's going to pass a Ron Sanchez here quickly on his count,

which I don't really care about, but I do on this one. So, like, if you were a – they would have had Nick for five years, and they didn't want that. The greatest MasterChef contestant they've ever had, which I think I can out-cook him. You heard that, Nick, if you're listening. I think I can wrap circles, but I think your mind works in a different way.

But, yeah, Nick. And you're just going to keep saying Nick. Nick is on Amazon live. All right. He, he's the face of Amazon live. All right. Like what else do you need? Then bigger than that.

He literally is a face of Amazon. Anything you're doing great, but now you're the face of Amazon live. Good transition. So personal branding as Noah Sims and as you know coming off you know the show now doing what you're doing you're obviously still heavily involved cooking doing things making me hungry every time I watch a video pre you know I don't know who else is going to see get to see that uh that steak that steak video you sent me I'm like like... I'm posting that today. Okay. Four o'clock. Perfect. So where do you want to take your personal brand? What's your thought process on Noah Sims as we move forward out from guy on MasterChef?

And we're removed from that for a little ways. But talk about that. Where are we headed with your personal brand? You have a vision i mean i feel like there's there's a vision i i see it but i want you to describe it there is there is a giant uh as always very easy to describe very short uh answer with that um the the vision that i have as i've said since i was four i'm gonna be a millionaire by 35 which i've got 10 months to do that a billionaire by 42 and broke by 43 because I gave it all away to charities.

I love charity and humanitarian work. I suffer still today, a lot of anxiety and depression. And whenever I'm doing charity work and something, I feel totally safe in that because I believe like no one can come at me. No one can say anything anything to me I can just help people and not have any like it just takes it's selfish really but like it takes the angst out of my life like it's it's helped me with my depression immensely so I do that a lot uh I believe that I'm gonna hit it with some company very big and be maybe the face of them, I'm sponsored by 25 brands. How I've worked with my brands that's worked exceptionally well is any brand that I have, I need to have them where it's functional in my life, where I can use it organically. That is a strong product. If I don't think it's a good product, I'm never going to associate myself. I don't care how much you pay me. I cannot sell my name. Like there's just not, I don't care.

Like if it sucks, I'm going to tell you it sucks. So what I've always done is reach out to these companies, explaining to them the ROI of what I want and how I want and what we can do to form a symbiotic relationship, a business partnership and a friendship and how I don't want money. I don't want money because money always complicates things. It slows the process down. It shows that you're just in it for money. I want to show that I'm completely not in it because I'll make money elsewhere. I'm not worried about that. So like I'm sitting on a John Booz block table that in 2010, I said I'd own one day that was shipped to me. It's $2,600

that was by my good friend Mandy Cook because I am best friends with Mandy now and she just received a shipment of truffles probably $3,000 worth of truffles truffle salts all this stuff from my good friend Adrian that I got connected right next to me I have a 500 pound to get it here was $3,000 table also given to me by that because what i'm doing with booze block is i'm doing a cooking class for the food bank um where i'm taking people through the homeless and stuff showing them how to take these ingredients and how to elevate them into really cool dishes so like i'm getting grills my sponsorship of doll's trying to send me all these knives and probably they're gonna send me me all these chef's knives. So then everybody will have their John Moosbach. Everyone will have their

knife. We'll be able to actually have some elegance and some respect. And we're going to be able to have some really cool stuff. So what I've been focusing on solely is building my brand as a person that is selfless, that is trying to take products and elevate them. So prime example, I've been praying about it for five days on what to do about Texas. Last time I was praying about this was the Bahamas. I ended up going down there for over a month after going. It was a freaking war zone. It taught me more about myself than anything. I cooked for the whole island. I was in charge of Abaco, 850 people Thanksgiving. Started cooking at 1 o'clock in the morning, finished at 7 o'clock at night. 1,000 pounds of turkey, 23 sides.

They didn't know what a Southern Thanksgiving was, but I got it at the end of the day, they knew. So I've always kind of prayed about those things. That worked out really well because I was able to help things. So I've been praying about Texas. What am I going to do in Texas? So Monday or Tuesday, I'm going to get a truck and a trailer and fill up water, if I can get the money and the sponsorship, which I think I got in the water lock down, load up my grills that I'm sponsored with, the grill and stuff and my blazing bowl

and all this stuff, throw it in my truck, and just drive out to Texas using my John Booze Block cutting boards, my doll-strung knives, and all this stuff. They just sent me a sword the other day. This is the biggest dadgum knife I've ever seen. Look at this thing they sent me. It's 12 and a half inch knives. They just sent me that yesterday. So I'm going to go out there and try to give a bunch of water

and cook some Big Bowl Beautiful Flavors Monday or Tuesday. Don't know how I'm going to do it, but it's going to happen. So, you know, just like I said, trying to build the world to a better place. Charlie Rocket is how, of course, I discovered you. I've talked to Charlie, incredible person. Eventually, I'm going to meet up with him and cook some beautiful food for them. I'm just all about moving humanity forward, man. Like I said, the thing that i have struggled with since i

was a kid is depression you know suicidal thoughts just really where you cannot identify the enemy you're just like i know how blessed i am you know and which makes you even more fresh you're like i got this i got this man i've been to india i've been to third world countries like i see what pain and misery is and still you're like why do i have these thoughts and it's like whenever i'm doing these charities whenever i'm doing these charities whenever i'm doing volunteer man i'm on cloud fucking nine like when i was in the bahamas when everyone's losing their shit i'm sitting here like a cucumber just freaking stoked like what do we got like because of just the angst that gets out of me when i see that i'm able to help people with

food like i was in these resort fridges chiseling out sides of beef and making them you know freaking prime rib roast with a horseradish cream sauce and they're like we've never eaten this good before the hurricane like what the hell is this like you know making some jalapeno cheddar grits for them which they love grits and and a chicken chicken salad or tuna fish salad but they don't understand fat is flavor so there's no butter there's no cheese there's no cream it's just grits water so whenever i put butter and cream with cheddar and jalapenos mind explosion in the bahamas so that's kind of what my vision is to just kind of keep on helping as many people as possible try to make myself as broke as

financially possible and not have my wife divorce me. Yeah. How do we keep everybody happy in those, in all of those? Jesus. If someone could tell me that, that'd be swell. What does your wife do? My wife is a architect and model.

Okay. I met her, I met her in Times square because of suba uh from the show uh suba is a brother from another mother uh long story short i was in that's the second that's not really a long story short it's really it's medium uh we were doing a pop-up in boston doing a pop-up in boston me kenny nick suba and lito, and Rebecca. And we get into the space two hours late because Subha's an idiot. And I'm having to hammer down through this jackfruit. I cut off the end of my finger because a jackfruit's hard to cut. And I mean, it's only the second time I've cut myself. The other time was at the grit. I chopped the end of my finger off

10 minutes into doing this. So i just took two scoops of pre-workout i'm raging out blood's going everywhere i'm getting lightheaded i glue it and duct tape my hand uh and keep going i should go to hospital but uh we cooked the whole night i'm the only one that sells out of my vegan uh pulled pork tacos even though subaru pulled pork taco not vegan jackfruit tacos people like oh my god it's the best pulled pork i, even though Suba wrote pulled pork taco, not vegan jackfruit tacos. People are like, oh, my God, it's the best pulled pork I've ever had. I'm like, are you being an ass? Like, are you kidding me?

Like, pulled pork is not what that is. So Suba pisses everybody off. Suba says, I'm going to West Nite, New York. He goes to West Nite, New York. Me and Kenny and Leto are like, hey, we're still going to go to Manhattan. We're going to hang out there. It'll be great. We go to Manhattan.

Leto takes us to the wrong spot because he's inebriated. And I'm looking at the map where we need to go. It says like 20 minutes driving, seven minutes walking. I'm like, we're walking, Leto. So we got to go get the key. I'm like, I need to roll one real quick. So I got to go get papers. I dip into this bodega.

I swear to God, strike me down with a lightning bolt. I walk in. As soon as I walk in, I hear Suba's voice. And I'm like, I haven't seen Suba in like 21 hours. And I'm like, man, I'm losing my mind. I'm like, I'm hearing Suba. I walk around the turn, and I look at the guy, and it looks like he's in a Suba. Like, he's in this weird varsity

jacket this reverse lsu beanie and he's arguing this guy about how he charged him 111 not 11 and i'm like i'm walking up i like get next like there's no way this is super i was like lito this is super he's like no and he walks away because he's he's inebriated i walk up and i look and i was like what are the chances in this city and all the bodegas that i walk into this bodega with you and he looks he's like zero what are you doing here and i run into suba in downtown manhattan just out of the blue i like what the hell so he said i'm in there for a Broadway show with my daughter I came back from West Nile what are you doing we're still staying in the apartment for the for the for the event he's like unbelievable well listen I feel bad about everything I apologize I'm gonna go get my

medical stuff because his wife BJ is a world-class doctor I'm gonna come back tomorrow and take you to Times Square and bandage your hand it's gonna going to be great. So Suba comes back the next day. I meet him over at his niece's apartment. Bandages up my hand. We go walk into Times Square, New York. I'm standing there. All of a sudden, this 6'1 Brazilian and her friend come up to Suba and is like, hey, we want to take a picture with him.

Because I'm tall and goofy looking. I've got flannel overalls. I look like a person that you take a picture with in New York. Totally unintentional. That's just what happened. So they go up. They're like taking pictures. And I'm like, I want to take a picture with her, which is my wife now.

So I get a picture with her. We exchange information. Subha said, are you still going to India with me? I said, absolutely. We make up. I go to India. I'm talking to Raquel the whole time. I fly back from India, cook for her birthday, surprise her and 20 friends, cake and all,

ask her to be my girlfriend. Three months later, we're married. June 12th, which is Brazil's Valentine's Day. That's how I met my wife. Unbelievable. The chances of running into him in New York. Zero. Zero.

There's 10,000 bodegas. 10,000. I'm aware. I lived in Manhattan for six years. Zero. Zero. There's 10,000 bodegas. 10,000. I'm aware. I lived in Manhattan for six years. Yes. It's impossible. It's impossible. It's like impossible,

but we have literally five witnesses to this. That's exactly what happened. I know. It's crazy. So we're headed to Texas next week. Yeah. I'm proud of you, man. That sounds incredible what you're doing.

You know, Riley wanted me to ask you if you consider yourself more an artist or a scientist macgyver macgyver i consider myself macgyver uh my mom the best compliment my mother ever gave me um was if we ever were in a terrible situation and stranded on an island if i could have one person with me to figure out how to get off the island it'd be noah yeah so i think that makes you an artist i don't know i would say i think beautiful flavors yes big beautiful flavors um so i mean i think you've kind of said it i mean but it's kind of wrapping up here what's what's the future for noah sims i mean you you've talked about it in broad strokes but maybe uh you know all right i'm gonna paint you some happy trees bob ross style then i love this

i'm already liking it okay so my goal my goal would be to this summer, I'm going to be traveling with Suba cross country to help restaurants that were affected negatively with Corona and try to raise money. So like you like a restaurant, make everything, but not really. We're just getting on there, building up the buzz and like having a weekend event that raises a bunch of money for the for the restaurant. I'll be doing that in June. But like the next five years, I see myself. for the restaurant i'll be doing that in june but like the next five years i see myself um a the face of a franchise uh where i'm able to use my um my might to be able to do good that's one thing which is a very broad the exact stroke of that is that i'm going to be running for political office uh as a Georgia representative. Georgia, I was going to do senator thing, but I think I'm going to be trying the

representative thing. So next run, I will be the representative from Georgia. I'm going to mop the floor with whoever's across the stage with me. The debate will be I'm not bought, unbuyable, my past is perfect, I have no records, no anything, I have nothing to hide, you can check any kind of past thing I've ever said, never been a racist, a bigot, anything, go back 2006 to my Facebook, still clean. So like I think that I can have an immense amount of impact because I'm not a Democrat, I'm not a Republican, I believe if you're too far right or too far left, you can't see what's right in front of you. I believe that nobody uses analytics on anything

that is blanket statement the damn thing about everything in politics. It's just like, we got to do better. I would run on term limits, putting term limits in so we can get people like Mitch McConnell out, which if you like Mitch McConnell, we can end this interview because he's one of the worst human beings that's

ever lived on the planet earth. Like him and Ted Cruz are really trying to have a shit off. Like they're really trying to really establish themselves in the history of shittiest human being to ever be born. Doing a good job of it. Yeah. So for me, I think that I told them on masterchef i'd be

i'd run for president um on 2028 because then i would be of course old enough um but i don't know man i think politics is the way to go because i can't be bought uh i think i could come in there with my owner and swing it around and take heads off if i was a betting man uh my money's on noah sims on just about anything i don't think you're gonna what's what's interesting about you noah is you know being a southern southern born and raised like me you know you might get painted with this brush like this old southern idiot but you ain't no dummy that's exactly what my the story writer rain said is he he told me he told me what y'all gonna kick out of this uh whenever we had to send in the five minute videos of explaining like who you are what you're doing and like they made you like do

whatever you kind of do on your daily routine the first time that uh ryan was he goes listen man you're my guy i'm writing your story i was like okay so you have a story writer like you're gonna literally write my narrative perfect excellent he goes no let me explain something to you because sit down i gotta tell you this he's like i've been dying to meet you he goes normally he's the head writer he's like normally whenever we do these he goes everyone sits around the producers we put on tape he goes normally we go through about three minutes of it sometimes four minutes we never watch five we do these he goes everyone sits around the producers we put on tape and he goes normally we go through about three minutes of it sometimes four minutes we never watch five minutes of it at all uh and i'm thinking this is going to go somewhere else he's like never five minutes

he goes um so whenever we put your tape on uh we we had it running for about 35 seconds and stopped it and we were fighting over who the hell would write and i told them that if i didn't write this i was going to quit my job i was like really he's like i've never seen anybody like you uh you're you're hilarious uh i cannot believe that you're really because you look like someone that's just from the backwoods it's like is it the overalls he's like yes it's the overalls i was like but you know what's really dumb is whoever's the idiot on the other end over here thinking i can bring 30 pairs of these sons of bitches in a damn you know bag they're like how many can you bring you bring out 20 to 30 pairs i'm like no i don't own 30 i have three pairs thank you uh three pairs you know so so they were really like you know the the the the he just kept telling me about how i

break that mold what you just said is you are expecting something and then it is just completely different you're expecting for me to be you know if you ain't right you ain't white or whatever the thing is if you ain't white it ain't right whatever that dumb ass saying is but uh no i mean i've always i mean i remember literally getting in fights because people were mean to gay people it's like like i'm i'm straight i'm gonna straight kick your ass if you don't literally like leave like i've always been that person that tries to break my parents we only used to have one black person in the town mrs dickie and my parents did home health there we used to go by there and talk to Mrs. Dickey because literally we had no talk with anybody else. And like,

just always understanding and loving everybody and trying to always stick for the underdogs, like why I believe God fills my toolbox up with a plethora of ridiculous things that somehow tie together to make this war daddy machine that I am. I don't know what it is though. I don't know, but I like it. And I, it's the moment you reached out and I started to look into you. I'm like, you know what? I like this guy and he, he ain't no dummy. That's for sure. But Noah, man, really appreciate your time. Where can everybody keep up with you?

Where can everybody follow along with everything Noah Sims? Okay. So you can follow me on Instagram, which my handle or tag is mountain underscore man underscore Sims, or my Facebook, which is Richard Noah Sims. My website, you can sign up for www.noahsims.com to get newsletters that I'm going to hopefully get going in April. Other than that, probably any primetime show in the next couple months, maybe. Maybe, probably, you'll see me on TV.

That's when you'll see me. I love it, man. Well, hey, do me this. Promise me when I make that phone call and I need somebody to come cook for some kind of giveaway we're doing up here in old Greenville, you'll get me on your schedule. 100%. When you give me a call, this is how it works with charities of mine. Very simple.

Very easy. I give you this plethora of entertainment ridiculous big bold flavored food and all you do is you just get my ass there where i'm not losing money on travel and things like there's only so much in my like i will give you all my time which is not worth much but it's worth something and i'll give you all my time but you're gonna pay for the the travel and lodging that's it i'll sleep on the floor but gas and that i'm like a child but that's all i need and then you get my services for how long you need to raise bukus of money i did that the last one i did was last month for the vero uh

women's refuge did two cooks raise seventy thousand dollars uh love it i try to really kick the shit out of charities like that sounds wrong and that's awful it's worse like women's refuge kicks the shit out of charity i was telling, really just kind of try to kick the door in. I really try to really get excitement, try to really get it rolling. I really thrive in those. So you call me. I will come up there. Oh, yeah.

We'll take care of all that. But, yes. Excellent. I love it, brother. Well, we really appreciate Noah Simms coming on the Radcast. It's been anything and everything radical, that is for sure. So you know where to find us, theradcast.com, at the.rad.cast. And you can follow me on Instagram, always at Ryan Alford.

And we'll see you next time. Yo, guys, what's up? Ryan Alford here. Thanks so much for listening. Really appreciate it. But do us a favor. If you've been enjoying the Radcast, you need to share the word with a friend or anyone else. We'd really appreciate it. And go leave us a review at Apple or Spotify. Do us a solid. Tell more people. Leave us some reviews. And hey, here's the best news of all. If you want to work with me directly, if you want to get your business kicking ass, and you want Radical or myself involved, you can text me directly at 864-729-3680. Don't wait another minute.

Let's get your business going. 864-729-3680. We'll see you next time.