Right About Now with Ryan Alford - News Update 12.11.20: Top Google searches in 2020; Mario Lopez is Colonel Sanders; Coors Light's Beerman; Who won the Mobile Marketer of the Year?

Episode Date: December 11, 2020

Welcome to another episode on The Radcast! In this week's episode, host Ryan Alford and news co-host Reiley Clark, give you this week's biggest marketing news.Today's Topics:Top Google searches in 2020Lifetime Movies partners with KFC, making a film about Colonel Sanders.Coors Light is encouraging fans to make their own Beerman. The best Beerman gets a Winter Wonderland makeover at their home! Click here to learn more.We announce who was voted the best mobile marketer of the year!If you enjoyed this episode, share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

It has to start somewhere. It has to start sometime. What better place than here? What better time than now? You're listening to the latest Radcast News Update. Here's Ryan and Riley. Hey guys, what's up? Ryan Alford here on the latest episode of the Radcast for our weekly news edition with the lovely Riley Clark. What's up, Riley? Hello, hello. Welcome back. Here we are. Happy holidays. It's festive in the podcasting studio. Thanks to Riley. Yes, got a little festive look in here. You can see it now. Got our tree.

Exactly. You can visualize this if you're listening to the audio. Right. Imagine wreath hanging over the television with colored balls. Colored balls. And, you know, just feeling very festive. Yes. I do need like some apple cider or something.

Oh, we have some on tap. We could have brought some. I'm having some warm. Can you heat that up? I think you technically could. I don't know. Anyway, that's no big deal. So what's up, Riley? How's the week been? Can you heat that up? I think you technically could. Anyway, that's no big deal. So what's up, Riley?

How's the week been? It's been a good week. I feel like we've been very busy. I feel like I say that every week, but honestly, I think it's just the holidays. Everyone's getting a lot of stuff in. The podcast is doing really well. AdGab is starting to pick up some traction some more, so that's really awesome. So if you haven't gotten a chance to listen to ad gab yet. It's on, um, Ryan's Instagram.

So if you go at, uh, at Ryan Alford, um, on Instagram, you'll be able to see the Instagram lives that go on a Wednesday around two 30. And that's fun. You, you go on with Josh Hill, our, uh, digital ad, um, manager here. And so that's fun. Um, but apart from that, what about you? How have you been? Been good. Busy, new clients. You know, we've been growing in the fabric and textiles area. We've got two or three new clients in that space on top of others

that we already had. So website branding, content ads, and then, you you know it seems to be coming back alive certain things a lot of people reaching back out for uh i guess wanted to get ahead for the new year so business is good and uh you know it's turning into we've got our holiday party tomorrow night yeah so uh excited about that you know uh we uh have that going on So looking forward to that. And then it's just holiday stuff, you know, that comes with the time period. Right. You know, getting gifts for the kids and overwhelming them with way too many things. Of course. You know, like my wife talking and comparing lists.

We've really got to get serious about this list. I'm like, oh, God. Right. You know, where's the – can that elf not, like, bring some gifts or something? No, right. Can the elf not do the chores? Yeah. All he does is prance around the house, leaving messes everywhere that I have to clean up.

Exactly. I'm going to kill that son of a bitch. The elf on the shelf. Yeah. How did he die? Hanging from the tree. Oh, my gosh. Literally, the rope around his neck.

What tinsel? It's such a stressful thing. My wife brought this kit, and we do all this stuff. Hopefully, my kids aren't listening to this podcast. I'm giving away all the secrets. My kids are all under 10 or right around 10. And so they're still quasi, I believe, in it, I think. They play along like they do.

Really? So they're like, where's the elf? Where's he at? But anyway, every night, it's like you're getting tired. It's later in the night and you're like, we forget half the time. And my wife or I wake up in a cold sweat. Oh, we didn't move elf. Exactly. That's funny.

That's actually funny. We need an office elf. Yes. Ooh. Fine. As long as I'm not in charge of it. No, right, right, right. Right, exactly, exactly.

Yeah, and we had Santa Claus here yesterday. Yes, we did. That was so fun. We're shooting some content for several clients. We have a real live, like, legit Santa. Like, this guy, he does the mall thing on the weekends, but, you know, like, growing up, I don't think they ever looked as legit as this guy does. Really? Is he in a bubble at the mall, or how are they doing the mall thing on the weekends but you know like growing up i don't think they ever looked

as legit as this guy does really i mean he's is he in a bubble at the mall or how are they doing the mall ones i don't know i guess they're you know they're still doing pictures maybe it's like socially distant six feet apart the photo i don't know but wide angle lens or maybe they're not even doing the photos he just goes and he's sitting there so it looks festive, you know, not to give it up, you know, the whole seasonality of it all. But, yeah, but he was here and he's actually a pretty good actor for what he was. Really? Yeah, we've used him in several things.

That's funny. I felt like we were talking about this a little bit pre-show, but it's funny. It's totally changing gears a little bit, but, like, I've been watching, we've been watching different shows recently. Yeah. And I felt like these are just ones,

I had to talk about The Queen's Gambit. I just have to, because I finished it for the record last night. How many was this? Well, okay, to be fair, to be fair, it's one season. It's a limited edition, or it's a limited series on Netflix.

And it's, so there's only seven episodes when it's all said and done. Isn't that their way of like like, they say limited series? Like, if it's really popular, they might have another season? Or is it really limited? I mean, here's the deal. Like, the way it ended, I'm not going to give away.

I'm not that person. Let's not give it away. No, right, right, right. I haven't watched it. Correct. But, like, I don't necessarily know if there would be a second season. Do you know what I mean? There's some finality to it.

Yes, which is why part of me is like, I could see this literally just being a limited series kind of deal. But it was so well done. But it's funny because it's about chess. So you think... That's right what I expected you to say because you strike me as the chess player all the time. I mean, obviously.

The way you wander around the office talking about how you can't wait to play chess later. It matches up. No, right? I mean, I had the local chess club. I'm the president of it. Riley Clark, chess club extraordinaire. Exactly.

Yeah, not at all. No. Not because you couldn't, but it's just like not what I envisioned. No, it's okay. For me either. Right, right. You know, I get into some weird programming too, so who knows.

Absolutely. But it's just a very well done show. And even some of the way the filming is done, it's very like, oh, it's just very artistically well done. And the theme, the storyline, it's just all so good. But you think about it, and again, you're kind of like, you know, how do you make chess sound interesting? And, you know, you talk to people and you're like, oh, like what's the latest show you watch and you go oh the queen's gambit what's it about chess but it's so much it's just so i know see exactly but it's good it's really it's really i would recommend it i would recommend it what about the queen and chess i imagine there's some overlap there or some something to do with it

yeah i'll just i'll let you Yeah. I'll let you watch it. I'll let you watch it. Don't give anything away. Exactly. I'll watch it in 2023. Yeah, right. It's going to be limited. It's going to be gone.

I know. I've been watching it in progress. I've been like, it's been a guilty pleasure. I don't even know if it's a guilty pleasure. It's hilarious. But Cobra Kai. Right. So I grew up, we talked a little about this but you know i was like 10 years old like

the perfect prime kid for when karate kid originally came out okay um maybe not even 10 i've been like eight but doing i told you like in the theater walking out like karate kicking off the aisle like getting on the armrest of the chairs and like doing the crane kick you know like i was kicking johnny in the face like perfect so chairs and doing the crane kick, like I was kicking Johnny in the face. Perfect. So this comes out, the nostalgia, because it's got Daniel and Johnny picking up their robbery right where he left off.

Oh, cool. And it's really well written. It could have been done really bad. I mean, these kind of quasi-comedy drama type shows with this type of premise you know it might be nostalgic but the writing sucks or the acting sucks absolutely i don't know there's no any i don't know if we're winning any academy awards on the acting side but it's just so nostalgic like the writing's really good they've introduced new characters and watching johnny and daniel go at

each other still is holds you know whether whether it's nostalgia or interest for someone that doesn't care, but I've been getting into it. I think I'm on the second season. They said there's going to be a third season. Oh, okay, okay. It's popular. It's gotten good ratings from a lot of the critics. But the writing is good, and it's fun.

It's light, too, so it's like, you know, with everything going on, I just don't know. I can't imagine. I guess I'd still enjoy it, but Game of Thrones might be just too much right now. Like, it's over-the-top drama. If they had redone season eight this year, actually, season eight should have been produced this year.

Right. That was not a good season. No, I know. But I haven't watched a movie. Like this is like I feel like this is the state of the movie business. I have not watched a movie in other than kids' movies. Like we do family movie night with the kids. Of course, of course.

So like, okay, so I guess it counts. Like we watched Elf in the theater room, you know, Friday night or Saturday night over the weekend. But like an adult, Nicole and I like, you know, Friday night or Saturday night over the weekend. But, like, an adult, Nicole and I, like, you know, purposely going, we're going to watch this movie. And we used to, you know, we weren't huge. We didn't go to the movies that much. But, you know, we'd watch a movie here and there.

I can't remember the last drama, action, adultish movie. I don't know. And it's just, I think it's the awareness of any of them i think the marketing of movies is just not non-existent because the theater you just know them on netflix based on what you scroll through right i mean basically yeah and it's always a little i don't know like going through netflix and it's one thing to commit to a show to watch a 30 or 45 minute show to see if you're gonna like the show it's a whole nother thing to like get into the movie thing oh for sure it's just a more considered purchase for me right right right okay

so i will say i'm like a big movie buff um i mean like my favorite movie i think is gladiator which is really random probably but i am obsessed with that movie it's like a big for like my family too but there is this movie on netflix that i would recommend and it's a really dark kind of movie but it's called the devil all the time all right and i have a lot of it's kind of funny because i i mean i'm originally from west virginia so the movie part of the movie takes place in parts of west virginia and parts of ohio and then oh gosh i think it's the 50s and 60s very interesting because it's like backwoods west virginia backwoods ohio kind of stuff and part of me is kind of like that's like where i'm from okay is this like deliverance type stuff here like um i will i mean similar it's okay

it basically follows a couple different characters and it's a loaded cast. Tom Holland's in it. Robert Pattinson is in it. Oh gosh. The guy. Yeah. I named two and I'm like, it's loaded. No, I really, it's some actors.

Lots of guys that I know are stars that I don't know their name. Well, I'm going to mispronounce their names. What is it? The Skarsgård guy. However you say his name. He was the it character. He was the it dude. I don't know. I don't know. It he was the it dude i don't know how i

don't know it's swedish or something you're talking yeah but there's a lot of good people in it would really recommend that one too that's like a good movie but again very dark and very kind of like i mean it's not something you would want to oh family movie night it's not at all one of those well christmas vacation's been on kind of like constant oh that's the best you know then that's light hearted it's like god just give me some some low thought process like just humor like if it's silly it's okay right there's stuff that i probably wouldn't normally tolerate and look i love christmas vacation but certain other movies are i'd probably be like oh i can't deal with that but i'm actually like craving craving a little bit of levity being reduced.

Okay, then I have another one for you. Kid movie, Klaus. Klaus? Klaus. Klaus. Because I said Klaus, and it's Klaus with a K on Netflix. That's definitely a family movie. Okay.

Very good. All right, there we are. I guess we'll get right here's riley with the news here is the radcast news okay guys so our topics for this uh week um the first one we are talking about end of the year searches and what was the most Google searches of 2020? Yes, the year in search is one of my favorite things. And I almost forgot about it. I sort of tripped over it when we were thinking about topics for the news and didn't know it was definitively out just yet. So Google puts out the year in search.

So do you see what was trending? What were the most searched terms across categories? Right. I'll go over the ones that are probably most obvious, and then we're going to do a little trivia. Let me see what you can guess here. Okay, this will be fun. So the top five searches overall.

Number one, election results. Number two, coronavirus. Wow. Number three, Kobe Bryant. Number four, coronavirus. Wow. Number three, Kobe Bryant. Number four, coronavirus update. And number five, coming in on the coronavirus top five is coronavirus symptoms. See, I'm shocked that wasn't higher, to be honest. You know what I mean?

Like, I'm really shocked that wasn't higher. Number six was shit show. I made that one up. Was number seven dumpster fire? Yes. Yeah, so those aren't a surprise. Election just kind of ruled the year, sprinkled with coronavirus, sprinkled with the terrible tragedy of Kobe Bryant.

Exactly. And it's just like, that's, this is no good. Right. I'm not enjoying this at all. Because it's reminding me that it's true because it is what trended. So here, all right, so we'll have a little fun. Let's go to definitions. Okay, okay.

So people were looking up the definition of these words any guesses on the top five top five guesses of definitions um what would you be looking up to want to know what it means what it means um i'll give you a hint on the first one okay it's not number one but but it's related to coronavirus What is the coronavirus and why would you be looking it up Would it be Oh gosh I actually don't know That I could even pinpoint

Would it be like the definition of Like the full virus itself Yes pandemic Pandemic was the first It was number four on definitions number five was also related i have i think i actually looked at i knew what it meant but i wanted to know what it meant when it first came out and they're talking about it i knew it meant you didn't really have symptoms but asymptomatic asymptomatic okay that was number five on the list okay and number one yeah is uh a song a song uh by a certain female rapper and uh stop an

acronym stop that was the number that was number one most searched definition wap it was uh number one of definitions looked up oh every parent in america was going what is this WAP? Oh, look it up. That is, wow. It's kind of scary. And number two is entanglement. Entanglement? Does that mean, is that like a Biden and Trump thing? Was that like a constant news article?

There's this entanglement. I feel like that has to be something related to politics. Number three was antebellum. Antebellum. What happened in antebellumbellum i don't know is that like that scary movie never wanted to know what it means oh oh i guess maybe it could be it could be is there any other top like uh oh yeah most searches oh yeah we're we're gonna let's go at this one let's go with people looking up where is they were wanting to know this so they start their search oh i know what the first one is i know what the first one is then okay where that's the case the first one is um where is the city in china that started coronavirus right not in the top five no way no seriously that's a big surprise to me nope not in the top five um think about wifm and what were people wanting and making sure they got when the

coronavirus happened and everybody had to be locked down oh are we talking about like retail stores kind of like where to get a mask where's my money show me the money where's my stimulus money number one where is number oh i was going actual location i okay but it could be they they do there are some of those here so they're intermixed so it could be oh okay okay and so get this number two where is my refunds so where's my stimulus money where's my refund

man we were poor this year yeah well well yeah that's true everybody's locked down for that first you know 60 I mean some people

are still locked down a lot of most people are it's like you know gotta make some money where number three

where is Kansas City? What took place in Kansas City? I was just trying to think of that. Somebody listening is going, oh, they don't even know what happened in Kansas City. It was the... And I don't know what it is. How about you let us know?

No, I'm just kidding. We'll research later. How about the top five TV shows? We were just talking about them when, and actually, I bet the Queen. Both, ironically, and we did not plan this.

No way. Both of the shows we referenced are in the top five. Is Queen's Gambit first one, though? No, it's not. Is Queen's Gambit third? Another Netflix phenomenon, though. Think of what really,

it was probably more of summertime and really took off. It was crazy. Oh, gosh. What's the... Is this the teenager show that's in North Carolina? Oh, no. I thought that would be on it, too. It's not on here.

Number one, Tiger King. Tiger King? Oh, yeah. That was this year, wasn't it? Yeah. Our time's like, oh, is it going by fast or slow? I'm not sure. Tiger King, Tiger King. Oh, yeah, that was this year, wasn't it? Yeah, that's what you see. Our time's like, oh, is it going by fast or slow? I'm not sure. Tiger King, number one. Number two, Cobra Kai.

Cobra Kai. Yours is above mine. Oh, it is way above it. And actually, number three is like one of my second favorite shows. Also on Netflix. Jason Bateman? Oh, are you talking about Ozark? Oh, yeah.

Ozark. Love Ozark. Ozark, number three. Number four, I've not heard of this one. The Umbrella Academy. Oh, yeah. I've heard of The Umbrella. My brother watches that show.

I have no idea what that is. It's a very peculiar show, I've heard. I've been kind of wanting to watch it, but I feel like it's one of the ones you kind of need to be in the mood to watch. Do you know what I mean? Yeah. So I haven't really done that, but, you know, not hating on it. Just haven't given it up. And number five.

The Queen's Gambit. There it is. Yes, there it is. It's so good. You have to watch it. Yes. The only one that was kind of funny. We'll do one more.

Why? Mm-hmm. Why then something? And number one, I have no idea. It's so scary and I feel like I'm missing something. But I'm just going to tell you. Yeah, tell me. Why were chainsaws invented?

Yikes. What's the number one why? Mine now, question is why is that what's searched? I don't know. Did we miss something? Was it like chainsaw massacre? Yeah, what happened in Texas? What search? I don't know. Did we miss something? Was it like Chainsaw Massacre? Yeah. What happened in Texas over there? Can you imagine cutting down a tree in any other way now?

So I don't know why that's so fascinating. Yeah. Okay. Number two makes sense. Back to coronavirus. What happens to every, when you go to gas, like, I don't know if it's as bad now, but it was bad for a while. When you go to the grocery store, you go to a gas station, what's on the sign that they don't know if it's as bad now, but it was bad for a while. You go to the grocery store, you go to a gas station. What's on the sign that they don't have?

Change. Coins. Why is there a coin shortage is number two. Interesting. One other one. Why is TikTok getting banned? Yeah, I was waiting for something. TikTok. Yes.

Yeah. Everything else sort of makes sense. A lot of it's coronavirus general stuff yeah top five people joe biden kim jong-un kamala harris jacob blake and ryan newman top five searched people overall interesting so great list it's all part of google's year in search and you can find it online and we'll have a link to it somewhere in our show notes i'm sure absolutely yeah um our next topic which i just think this part of Google's year in search and you can find it online and we'll have a link to it somewhere in our show notes I'm sure absolutely yeah um our next topic which I just think this is so fun so Mario Lopez this I guess is being casted as uh Colonel um Sanders sorry for KFC Lifetime and uh is partnering up Lifetime Movies is partnering up with KFC.

And Colonel Sanders is Mario Lopez. But it almost sounds like it's a play on, it doesn't sound like it's actually some really heartfelt kind of movie. It's being marketed as something very like almost like sexual. A recipe for seduction. Exactly. So like, you know i mean colonel sanders was known for his recipes but now i guess he's in for another one exactly it may have fits with lifetime you know branded content you're going to see a lot more of this where brands are trying to

engage in platforms in a natural and organic way right um obviously on lifetime something salacious or interesting and i don't know how far they're going to take it but uh it looks it looks quasi spoofish but also i guess just playing into the mindset of lifetime and i think look here's what they're doing a lot of women a lot of moms you know that make a lot of the decisions for the households um so you're getting kFC kind of in an organic way, kind of there. You get Mario Lopez, well-liked by. He's kind of the everyday guy now. Touche.

Entertainment Tonight. So you've got a good actor that's, you know, the guys think he's sort of cool. He was a little, I think, over-the-top geeky at one time. I think if you follow him, like I follow him on social and stuff, he's pretty cool. So guys are like, yeah, he's pretty cool. Women so guys are like yeah he's pretty cool women are like good looking guys been around and so very good mainstream middle of the road actor um and then you've got lifetime playing on what they do best which is drama absolutely and uh so it's good for kfc we'll see i don't know how i guess you'll see if sales with i know what are the exact demo is ends up watching this then if you see you correlate sales like if because i'm sure lifetime will be able to get a get a read um from their metrics like who watched

the show and then kfc can see if they get a bump in sales from that demographic. It's definitely more of a soft brand play, but it's cool. We'll see. I don't know. It could be fun. I'll probably catch it on YouTube or something. December 13th at noon. I'm going to watch it live noon on Sunday. Right.

But I'll definitely watch it on a social channel. I'm sure it'll be on IGTV. Oh, I'm sure. I'm sure. We'll see. Our next topic for today is Coors Light is creating a beer man versus a snowman. I like the little let's chill or be ready to chill. And they're creating an imperfect snowman that's built to keep your cans of beer cold,

which obviously is clever and cute and whatever. If you are watching on YouTube, if you are on the YouTube video, then I'm currently playing the video along with it. But you can see this little animated snowman, and it's a beer man. And they're actually encouraging people to then build your own beer man. And if you create your own beer man, you tag them, you hashtag beer man, and then you will get like this special kind of winter wonderland makeover on your lawn, basically, if your beer man is, you know, the cutest or the best, you know, whatever creation you come up with.

But I think this is like really clever and I like it a lot, to be honest. Yeah, I like what Coors uh is doing uh Miller Coors and the uh if you've seen I'm gonna detour for one second they've been targeting more women I don't know if you see the woman the woman that's been working all day come home and uh getting a little undressed and like taking off so they're definitely like expanding their target because i think most it's been you know it's an easy drinking beer it's a light beer but it's i think most of their historical branding has been very you know there's like all beer like guy on the couch watching sports or the the silver bullet you know is what they were always known as and so they're expanding that and then this is just another it's playing into the sentiment like okay this is a beat-up snowman it's not perfect but he's keeping in line with kind of the whole year right the imperfect nature of of the year

exactly exactly uh so it's fun and you know i don't know how i don't know how many people want you know a winter wonderland in their front yard but you know sure right it's a contest maybe it's something i do see people like definitely if you're in a northern state like us being in south carolina the thought of where or how we'd ever build a snowman less naturally or i guess we could build a non-snow i think we should build a beer man here at the office somewhere like outside maybe with like the cardboard boxes or something like that. I like it. And then we'll get a camaraderie transformed into a winter

snowman. Exactly, exactly. My thoughts exactly. It's fun. It's clever. Made to chill. Our last topic for today is Chipotle was given the award of mobile marketer of the year i feel like this is a a very um lofty title to kind of claim but i think it's an important title especially when everything granted okay i'm going to say this everything already has been going

digital i'm not saying this was the year everything went digital, but there was a higher pressure for companies to go digital this year because you needed to keep up with the fact that, you know, brick and mortar wasn't really happening. You needed to keep up with where people are at, which was your social channels. And Chipotle, I mean, I remember last year when they, first of all, they have marketed so well, at least to my generation, because I mean, they are everywhere. I mean, it's like a thing. And, you know, whether it's TikTok or Instagram or whatever, they've been doing well with your Chipotle rewards. They're big in college towns. I mean, I feel like they've been getting their their rewards like loyalty to their customers like pretty soundly. And so I think this is probably why they got this award this year, because we all very much so rely on.

I mean, I know everyone really does. They use their apps a lot anyway. But I think just using your rewards points this way is, I mean, clearly it won them an award. So it worked for them. Yes. You know, they've come a long way. I mean, it wasn't that long, at least on my mental radar, where they were fighting all the issues. Where they were, you know, they had they were fighting all the issues where they were,

you know, they had people getting sick in the restaurants, you know, like two or three years ago. I forgot about that. They've completely kind of turned to 180 with their quality. And you see that in the commercials and they've made a real turnaround literally. And, you know, they've embraced that, you know, they were starting to do it anyway, but it was good timing for them with everything going on that they had leaned into kind of this mobile strategy and the app and, like, really getting that robust. And then COVID hits, and you've got all this. They've got the infrastructure there to take advantage of it. And so it was a win for them.

I know they're real active on TikTok with branded videos and things like that. So they're kind of leaning into that whole customer base and everything that's going on. And then, you know, it's great to see a brand. A lot of these companies have apps and stuff, but some of them just suck out loud. Oh, gosh, yeah. And it's like, so one that actually works, it ties into their charitable causes. You can do roundups and things like that from your meals. And they kind of bring the whole brand together, leveraging the app in the way that it should be and tracking their loyalty program and all those things.

So fully integrated approach and looks to be having good results for them and quite the turnaround. Right, exactly. Well, that's it for us today. As far as next upcoming things, we have an episode that's it for us today. Um, as far as, uh, next upcoming things, we have an episode that's coming out on Tuesday and that is with a really cool guest. He is, um, part of mind pump media and it's, um, if you're familiar with them, they are a marketing or a, we're a marketing podcast. They are a fitness podcast, but they also have really cool products and services, you know, to get you on a very healthy, um, have really cool products and services you know to

get you on a very healthy um fitness journey versus just that you know bodybuilder like have to be aesthetic and it's just very healthy approach to working on and improving yourself i think it's a it's a great sentiment and i'm excited for that yeah sal was great um and really good interview really good back and forth really insightful guy i love what they're doing with the podcast and how they're growing their brand it's like preaching a lot of things that we talk about from overarching marketing and branding perspective and they're living it and uh i think people are going to really like that episode and and it's you know could be better timing with for them anotherplaced with what they're doing online before COVID starts.

And then now their ability to kind of be there and deliver on those virtual fitness experiences. But I also just really like their approach. And Sal's a straight shooter. I follow him on Instagram and watched him kind of interjecting in certain conversations. I love his perspective. And I think people really enjoy that episode. Absolutely. And then be sure to give us a follow on Instagram if you haven't already.

We're at the.rad.cast. If you have any other questions or want to follow up with us, go to the radcast.com and we will see you all next time. All right. See you guys. Yo guys, what's up? Ryan Alford here. Thanks so much for listening.

Really appreciate it. But do us a favor. If you've been enjoying the Radcast, you need to share the word with a friend or anyone else. We'd really appreciate it. And go leave us a review at Apple or Spotify. Do us a solid. Tell more people, leave us some reviews. And hey, here's the best news of all. If you want to work with me directly, if you want to get your business kicking ass, and you want Radical or myself involved, you can text me directly at 864-729-3680. Don't wait another minute. Let's get your business going. 864-729-3680. We'll see you next time.