Right About Now with Ryan Alford - OG YouTube Influencer Dre Baldwin Dishes Assists on Mindset & Business Success

Starting point is 00:00:00 You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast. I'm Ryan Alford, your host. We appreciate you wherever you are, whenever you are, however you are. We are your number one marketing and business show on Apple,

Starting point is 00:00:32 and that's because of you, and we appreciate you. We're getting radical today. We say if it's radical, we cover it. I'm talking to my man. I'm talking to Dre all day, Dre Baldwin. What's up, man? I'm doing great, Ryan. How about yourself? Hey, I've just been dying to have a guest where I can go think back to my days, like Dre all day. We talked before, Dre day. I'm like, damn, this is the coolest name we've had on the show.

Starting point is 00:00:57 And I know we're going to get into it all. So I just appreciate you for having the coolest name, I think, of anybody we've had. Oh, thank you. I made it up myself in 2007. Yes. Hey, man, it's cool. Hey, I like anybody that says, hey, I'm going to be me all day, every day. I think it kind of has that mantra.

Starting point is 00:01:14 I know that's part of what we're going to talk about, results, performance, and all that. But, hey, be yourself every day, right? That's right. I know you're a former basketball player. We talked about that. I got four boys trying to get their game on. And you played nine, nine years overseas. Division three school. Hey, you were just a guy that kept on going. I mean, what what got you in the ball? Man, great questions. Environment. I come from Philadelphia.

Starting point is 00:01:41 What got you in the ball? Man, great questions. Environment, I come from Philadelphia. And when you're in the city, where I come from, big cities, especially on the East Coast, the Northeast part of America, New York, Boston, Baltimore, Philly, that's all we do is play basketball. You got some football players, you got some baseball, maybe somebody goes over to the tennis courts. But the playground I grew up at, no one was on the tennis courts.

Starting point is 00:02:02 Grass was for the dogs. And they didn't even keep the baseball field manicured. So you either play basketball or you were standing on the corner. That's pretty much all you did when you were going and talking to girls. So I know trying a little bit of every sport, but the only sport that I really, I played baseball for a while, but I wasn't really that good. Then I just went over to the basketball court because that's where all my friends were. Everybody in the neighborhood was on the basketball court. So that's just what you did. And usually if you're not somebody by around age 15 or 16, you may still play, but you're not like ambitious. You're not serious. You're not coming to the court by yourself practicing. But I was

Starting point is 00:02:38 stupid enough, Ryan, to keep practicing, even though I had no success by age 15. I just kept practicing and here we are. Hey, practice makes perfect, clearly. I mean, you end up playing overseas in the pros and doing a lot of things and something, some smart bug in your ear told you to go do some YouTube stuff where you got 142,000 followers now. So you've been doing some things right. I see it.

Starting point is 00:03:03 I see it. And look, I'm'm just gonna say for the record so everybody listening we're on we're i don't know i think this will be over 400 episodes by the time this launches and we have a lot of people that want to come on the show but i can't think of a single one that sent me a personal video that like dre did he sent me a personal video that like Dre did. He sent me a very nice video. I'm like, dude, for effort alone, I'm, this guy's coming on the show and I want to tell his story.

Starting point is 00:03:31 And then I got to know you like behind the scenes, looking at all your stuff, watching videos and stuff. But I'm like, I really appreciated the effort. That said a lot about who you are. You're living up to what you're preaching, brother. Well, I appreciate it. I'm glad it worked. It did, man.

Starting point is 00:03:47 It says a lot. I appreciate the personal touch involved, but I know we jumped right into basketball today, and that's just where my head being the ex, I guess you're always a basketball player, but ex-player myself. But let's set the stage for everybody a little bit more about who is Dre Baldwin?

Starting point is 00:04:05 Sure. Come from the city of Philadelphia, as I said, was always into sports and told you about that. Only played one year high school ball. No, I scored two points per game. So anybody who doesn't know basketball, I always tell them, if you, my one year was my senior year. So you scored two points per game in soccer or hockey,

Starting point is 00:04:20 you're in the Hall of Fame. Two points per game in basketball, you're nothing, right? You might as well have quit. Getting out of high school, I knew I was going to college just as a student, but nobody was calling for me to come play on their team. So I had to walk on. And for those who don't know, that means you literally walk in the gym and you try to play your way into a spot on the roster, which I did. The thing is, it was at the D3 level, which doesn't produce pro players. Pros usually come from Division I. Those are the guys you see on TV. So when I got out of college, I was in the same situation again. Nobody was checking

Starting point is 00:04:49 me to play for me to play pro. So I worked a couple of jobs. I worked at Foot Locker selling sneakers or at that Valley Total Fitness on gym memberships. Valley's out of business now, not because of me. I sold a lot of memberships, but this was a graduate college in 2004. So this is the summer of my first year. I worked those jobs. And in summer of 2005, I went to this event called an exposure camp was like a job fair for athletes. And you had to pay to go to these events like a casting call, basically. But in the sports world, I played pretty well at that event. And that event and what happened after that pretty much launched my career playing ball.

Starting point is 00:05:21 So I started playing overseas in the summer of 05. At the same time, I took that footage from that exposure camp. It was on this thing called a VHS tape. You remember those, Ryan? Oh, yeah. My first job at school was at a place called Movies. It was a competitor blockbuster. All I did was put tapes in and had to rewind them. Yeah, you had the membership card and they asked you to rewind the tapes. Be kind, rewind. That's right. I put those stickers on them.

Starting point is 00:05:51 Exactly. And it took a couple of minutes to rewind the tapes. It wasn't immediate. So I had the VHS tape with my footage from that exposure camp, which was very important footage. Because it was me playing against pro level guys. Mind you, I played D3 in college. So my tapes from college weren't as valuable as that exposure camp tape. So I got it. I took it to an audio visual store. They put it on a data CD and I put that CD on this new website. I put the CD in my desktop computer and uploaded the footage to this new website that said you can put as much footage up here as you want for free. It was called YouTube.com. And that's where I started to build my name online.

Starting point is 00:06:33 Most of the time people recognize me in the street these days is not because I was a almost 10 year professional basketball players because I had videos on YouTube. Go figure. Right. They know you from YouTube and not from your actual career. So I have YouTube going and I'm playing ball at the same time. But the ball career wasn't always on the straight and narrow path because I came from the division three level. So sometimes one contract would end, but there wasn't the next contract. So similar to like actors and actresses, you don't know when the next deal is coming through. So 2009, I was unemployed. Phone was not ringing. I started to focus a little bit more on this whole thing I was doing on the internet, which we now call having a brand and content and social media. These are all becoming new phrases at that time. And you're in the marketing on this whole thing I was doing on the internet, which we now call having a brand and content and

Starting point is 00:07:05 social media. These are all becoming new phrases at that time. And you're in the marketing world. So that was like the turn. That's when things started to turn. And that's when the critical mass started to hit. I had an audience of ballplayers. They were just ballplayers. So I started to create my own products, $4.99 for a dribbling program and a shooting program. That's how I became technically an entrepreneur was through that. And when I saw the audience response to that, I said, man, I can do this for the rest of my life. Not only is going to be able to jump high, I won't always have a 40 inch vertical and be able to dribble, but I can take an idea out of my head, turn it

Starting point is 00:07:39 into something real and put a price tag on it and exchange it for money, which we now call intellectual property. I wasn't even familiar with that term at the time, Ryan. But when I did that, I said, I can do this forever because basketball is not the only thing I can do this in. But at the time, that was my audience. Then a ballplayer started asking me about mindset. So I started talking about mindset. And then people who didn't follow basketball, didn't care about basketball, started finding these mindset videos because I used to do this video every Monday called The Weekly Motivation. And I only started that because the ballplayers were asking me about showing up every day or how do you get over performance anxiety or you got cut from your high school team, Dre, three times. Dre, I just got cut from my

Starting point is 00:08:19 high school team. I'm thinking about quitting basketball. Should I keep going? No, I just graduated high school. I never played high school ball. Everybody in my family is telling me to give up this hoop dream. Should I keep going? No. Can you give me something I can use to make a decision? And I started talking about mindset just for the ballplayers because at the time, 100% of my content was just drills and shooting and dunking. And I did the weekly motivation, Ryan, every Monday for 400 Mondays in a row. And that became the foundation of what I have now, because what happened is a bunch of people who did not play sports started finding me through those. And they would say, Dre, I don't play ball. I'm not trying to play ball. But the mindset stuff you're talking about, that applies to everybody and they don't have to play sports to get value from that.

Starting point is 00:09:01 And that told me when I get done playing ball, I'm going to take this piece right here. I'm going to go over into this space and find these other people who aren't athletes and see how I can serve them. And that's pretty much what I've been doing ever since then. Man, you were ahead of your time. Like everybody's talking about personal branding now and like it's gotten popular.

Starting point is 00:09:20 Other than maybe like Gary Vee and a few other people like doing YouTube and i don't know what year was the youtube started that was early oh five yeah you then you're pioneer man personal brand youtube pioneer you've been watching it all unfold going i told you so right now everybody's trying to get in on that game or not everybody. I still don't know if enough people are because there's still so much leverage to be had. But you've written 33 books. Is that right? Yeah, that's right.

Starting point is 00:09:54 Dang, man. What was the first one? First one was the only one that's a story, which is it's called By a Game. And it was just me telling my story of when I first started playing ball up through my college years. And I really made it for the basketball player. It's a narrative. All the rest of them are more like personal and professional development. Yeah. What is your inspiration?

Starting point is 00:10:16 One, what got you inspired to leverage the personal brand stuff? But what also inspires some of your motivational approaches? Is that all like just internal or do you have mentors? What was some of your inspiration for the approaches that you now share with people? Great question. So several answers to that. So first of all, I got to give credit to my parents. My mother's an educator, so she had my sister and I reading from a very young age. So I've always been in the books. So always a reader. And that's what led to the writing. And I was always into the human psychology stuff. Like, how does the brain work and how does our how do our thoughts translate to actions? I couldn't have said it that way 20 years ago, but I was always thinking it because the bookstore back in the day before we had Audible and Amazon, if you wanted a book, you had to go to the store.

Starting point is 00:11:05 You had to actually buy the book. And my mom, because she was in education, she would always go to the bookstore to get kids. She's in early education. She would get kids books and stuff. And I would go to the sections I liked. I would go to the sports section. And at the time, the section was called human psychology. Now they broke it down to personal development, personal growth, self-help.

Starting point is 00:11:23 Now they got all these subsections. But back then, it was just human psychology. It was one little section. And I used to always go there. And that's where I started to notice that there are people who actually wrote about this stuff. And I'll give you a couple experiences. So first of all, I got invited to a hotel network marketing meeting in 2000, maybe two. And in that meeting, there's a couple of things. First of all, the speaker on the stage spent about 80 percent of the time just breaking people's false beliefs about how business works and how money works, which was completely different than the stuff I was learning on my college campus. And I have a business degree. They weren't talking about that in those lecture halls with this guy was talking about in a hotel meeting. So that, first of all, opened my eyes a lot. Secondly, the guy said at the end of the meeting, go outside and buy the personal development books, because if you're going to build a business, you got to build yourself, too. And that's when I realized there was a term called personal development.

Starting point is 00:12:10 And I couldn't afford the books. I was a broke college kid. But when I got back to my campus, I went on eBay. This is pre-Amazon. When you want to buy stuff, you went to eBay. And I bought a couple of pirated copies of two books that I remember. One of them was Think and Grow Rich by Napoleon Hill. And the other one was Rich Dad, Poor Dad by Robert Kiyosaki. Think and Grow Rich told me that you could consciously and intentionally alter the thought patterns in your head to alter your actions, to alter your outcomes. I didn't know that was a thing until I read that book. And mind you, I'm 21 years of age at this point. And then Robert Kiyosaki, Rich Dad, Poor Dad,

Starting point is 00:12:44 he went even further on what the network marketing guy was talking about. Oh, you think the only way to make money is to do it this way. But there's a whole different world of people making money doing it this way. And that told me, I said,

Starting point is 00:12:55 I know when I get out of college, I want to play ball. I still had my hoop dream alive. But I said, after basketball, because I know this is not going to last forever, I'm going to do what this guy's talking about. I'm going to go into entrepreneurship because I knew I didn't want to do the quote unquote regular thing. So one more experience was around that 2009 time. About a year earlier,

Starting point is 00:13:13 I just finished reading maybe the digital era's version of Risk Dad, Poor Dad, which was the four-hour work week by Tim Ferriss. Now, what he was talking about was how can you get more done in less time by leveraging the internet and hiring a person in India to do work for you for way cheaper than an American. I never heard anybody talk about that. How do you delegate? And I took a lot of the concepts that he was talking about because a lot of people don't notice. The reason Tim's book blew up because he had a really popular blog and he had a lot of relationships with bloggers. So when his book came out, they all pushed his book and that's how it blew up. I was reading his blog and he's the one who gave me the experiment that led to those $4.99 programs. So I've always just been a big

Starting point is 00:13:54 reader. So you see everything I'm missing here comes from a book, right? So these books and Tim's blog, and then just following the instructions, because I knew I didn't want to do the regular nine to five thing. And the basketball at the time was not doing anything. So I said, just in case this never does anything again, what can I do? And the internet was the internet at this time. It was about to hit critical mass and I already had an audience. So that's what kind of led me in all these directions. So that 08, 09 through about 2011 period, when I started talking about mindset and I started leveraging my online persona and then everybody started using social media, all happened all at the same time. It all came together. Exactly. That's fascinating, man. I will say this, like being an athlete myself and having friends, a lot of friends that are athletes, you don't meet too many people that are, it's not that all jocks or all athletes aren't book smart.

Starting point is 00:14:49 But it's typically like passions don't always align with scholar. But you're like the athlete and the scholar. Any kind of the book wars, that's a rare combination. Yeah, I think so. And that's why I said I got to give credit to my parents because my mother is an educator. So I was lucky I had a teacher at home. I know exactly. My wife's been an educator. My wife's family has been our educators. My wife's the principal of a middle school. God bless her soul. But so I know that educator side. And I was somewhere in the middle. I mean, I was a jock and played sports, but I was a good student, but I was not a scholar.

Starting point is 00:15:25 I did not. Me neither. I was good enough. Once I realized the good enough level that I could get by with a C, that's pretty much. I graduated with a 2.6. C's get degrees. That's what they said. Yeah, exactly. That was me in college. I think I had the highest income ratio to GPA out of Clemson. We'll leave that one there. I've heard that before. I like it. But yeah, man.

Starting point is 00:15:51 So explain to me exactly, like, what's the day job now? What do we do? You've written 33 books. You're working with people. But what exactly are we doing to help people today? Main thing is really just, I talk about unique ability. And my unique ability is taking a complex concept, relatively complex, and breaking it down

Starting point is 00:16:12 into bite-sized pieces and putting it back together so someone else can understand it. So I can do that through a lot of different formats. I can do it through a book. I can do it through conversations like this. I can do it through coaching. I can do it through a course. The main thing we do here at Work On Your Game is our university, which is coaching. And that's, we have groups. We have,

Starting point is 00:16:29 we do some one-on-one. Of course we sell the books. We have a bunch of courses and stuff inside the university. And that's the main thing. The speaking, I do speaking as well. I haven't been as active in it since the, since COVID hit, but I'm going to get back into that game, probably going into 2024. But those are really the main things. What's some of the common things when I talk to, I'll call you a performance coach. I don't know if you call yourself that, but that's a performance mindset coach. Get more out of yourself, coach, or get the most out of yourself. That's right. Talk to me about what are like the common fat things that you see, like when you work with people, and I'm sure when you work one-on-one, everything's got, everybody's got a personal

Starting point is 00:17:09 story and things, but I feel like there's gotta be some common roadblocks that you see, and then maybe solutions that you provide to them. What's like the biggest holdup for most people that you work with or see, or some of the common issues that you tackle? Number one is always in the mind. Everything starts and ends in the mind. So even when someone's challenged, Ryan is they want to make more money. And this is often one of the things you hear,

Starting point is 00:17:35 especially with entrepreneurs. I want to make 10,000 a month. Somebody told me I want to make 100,000 a month. And the thing is, if you don't change your mentality from where it is right now, I can give you all the how-to in the world. You're not going to do it. You're not going to execute on it. So the number one thing is the be do have principle. And it works in that order. And a lot of people don't understand that. You have to change the way you're thinking and the way you're showing up your internal posture first. Then we change the behaviors. Then we get a different outcome. But a lot of people want to go straight to the behavior to get to the outcome. But what I tell people all the time, Ryan, is if all you needed was a change in behavior, more how-to and more strategy,

Starting point is 00:18:13 just go to Google or chat GPT. You can tell you everything you need. But we all have access. We had access to all that stuff for years. Why isn't everybody successful? Knowledge is cheap. What'd you say? Knowledge is cheap now. It's not a knowledge issue. But people don't execute. So that's the problem is people don't have the mind to execute on the knowledge. It's fascinating. I talked to a lot of smart guys and you're one of them.

Starting point is 00:18:38 And it's, but it's, we're so self-limiting like in our own brains. I don't know where some of us have trauma and there's certain things that we've all gone through and that have a lot to do with it. But in general, we just get in our own damn way in our head. And I feel like we don't, we don't understand the true capacity that we have. It just seems that way, right? No, absolutely. And it applies to all of us, even myself sometimes.

Starting point is 00:19:07 I know that the only thing stopping me from doing this stuff is I'm just, I just haven't found the right trigger to move myself to do the actions that I know I need to do. Yeah. And I feel, and I've learned this and is, I still go big enough sometimes. Like we, we think like, we think small, we want to go small. And one of the concepts that I really believe in is it's easier to 10x than it is to 2x. And it's like the concept of, I think it's still back to that mental roadblock that we have.

Starting point is 00:19:39 I don't know if we don't think we're deserving of it or if we think that it's a lot of factors. But I find that people just don't know how to go so i didn't say they don't know how but they hold themselves back from being all that they could be and i'd how do you when you work with someone that you feel like that is what's what's the unlock typically for something like that? Great question. Did you read that book by Ben Hardy and Dan Sullivan? I feel like I should have because so many people have told me every principle from it.

Starting point is 00:20:16 But yes. So I've read that book four times back to back. I just finished it for the fourth time this morning, as a matter of fact. Look at there. Synergy. Because that's the season that I'm in. The season that I'm in right now is I got all the pieces. Now, how do I put some gas on this?

Starting point is 00:20:31 So absolutely. And to answer your question, number one thing is environment. I believe it's the number one thing. Because let's say you have a $10,000 product, right? And you want to sell it for $100,000. You want to, but you keep, you know, your mind keeps defeating you to sell it for $10,000 product, right? And you want to sell it for a hundred thousand. You want to, but you keep, no, your mind keeps defeating you to sell it for a hundred thousand. The main reason is because you, all the people around you are $10,000 people. So you don't see anything around you that makes you believe you can get a hundred thousand for this product because

Starting point is 00:20:57 everyone around you is offering you 10,000. So you have to get around people who are already selling stuff for 10,000 and buying stuff for $100,000 and buying stuff for $100,000 so that you can see that it's real and then you can believe it. This is one of the values of things like masterminds and being around the right types of people and investing in environment and going to conferences and getting in coaching because you get around other people who are playing at a higher level, which makes you believe that the higher level is real because you're around those people. But when you're hanging around small minded people, you're eventually going to think small. It's just how it works. All of association, you become the average of the people you spend the most time with.

Starting point is 00:21:32 So even someone listening to this who doesn't know anybody or you don't have access or you, maybe you can't afford to get into a program. This is the biggest excuse most people have. I don't have the money. Okay. can you listen to this show every day? Can you tune into somebody's YouTube every day? Can you follow just 50 people on Instagram who are only talking about high level things and unfollow everybody else and stop paying attention to the nonsense?

Starting point is 00:21:56 So you can vicariously associate with someone even if you never met them, but people don't have the discipline to do that. So the environment, answer to the question is environment, 100%. Yes, we are the product of the five people we hang out with. It's like a single, it's as simple as that. It's bigger than that, but it's, but there's truth to it. Like the voice inside your head gets compounded by those around you. And if you hang around small people, you'll have small thoughts. Like you said that.

Starting point is 00:22:25 And small-minded, not physically small, just small-minded. And I think you're 100% right. And there's so much free, again. Jeez, I give away all my best advice. I've posted over 3,000 times on social media. It's all out there. So you can get it. And it's more accessible than you think i answer i get three or four hundred

Starting point is 00:22:47 dms and i answer a lot of especially if they're legitimate like the access the it's 100% what you said it's either it's a product of discipline or excuses or whatever it might be because it's all right there at your fingertips if you want to go get it. Have you experienced a lot of that? That's the thing that I think is hard. Grit is tough to put it to instill in people. Yes, it is. And I think sometimes you just got to find the people who already have it.

Starting point is 00:23:23 And there's two sides to it. There's the benevolent side where you want to help people who are in a helpless position. But then there's the side of we got to turn our filters on and find the people who are swimming towards the ladder. And as they say, when there's people in a capsized boat and a helicopter comes, they can only save the people who are swimming towards the ladder, right? You can't save everybody. So it's a, it's a decision that we have to make, like us who are out there serving, that we have to help the people who need it, want it, are coming towards it and will actually implement what we share with them. And if they won't do all four, then you can't help them. And you try to help somebody who doesn't want to be helped. They aren't going to hate you and you're going to waste your time. And that's pretty much how it goes. How you feel about you, you successful

Starting point is 00:24:13 entrepreneur, and we all have our journeys, but what do you tell people that want to be an entrepreneur? Are you, are you pro working for people or working on for yourself. I'm pro both because I had a lot of jobs before I even for my basketball career went. I probably had 20 part time jobs. I started working when I was 15 and I've had a lot of jobs. And because I know how to follow instructions and follow rules, that's how I know how to be a good leader. That's how I know how to delegate and tell people what to do and move people around as necessary because I know how to follow. So I believe many good leaders started off as good followers. So I think it's both. And I don't think entrepreneurship is for everybody because people want to be

Starting point is 00:24:57 entrepreneurs because they want stuff that comes with it. They want the freedom. They want, say, it's two in the afternoon and I'm at the mall. I'm going on vacation for a week and I don't have to ask anybody for the time off. They want the things that come with it, but they don't want all the other stuff that goes with it as well. Okay, it's Wednesday. I got to make payroll on Friday and I'm not sure how I'm going to pay everybody. They don't want that. They don't want to have to figure that part out. Or when someone does a, you get a charge back on a five figure sale and you got to deal with that. And credit card companies that you don't, they don't want to deal with that part. That's part of the game as well. But what people have to understand is that there are no perfect outcomes in life.

Starting point is 00:25:31 There are only trade-offs. So just the question is, what are you willing to trade for what you want? Because any things you choose in life, there is a trade-off. You just need to know what it is and decide which one you're okay with taking. Boom. That's a good one there. That's going to be a highlight clip. I'm going to, we're going to circle that one right there. Cause so many people, I haven't, I don't know if I've ever heard it phrased quite as good as that Dre, cause it's the truth.

Starting point is 00:25:54 And then you sit there and you gave those examples and I've lived every one of them, brother. I have, how's it going? Man, I always have negative flashbacks. It was like a, it's like, damn, this is going to be a highlight clip. And I'm like shaking in the seat. Cause I remember some of those days.

Starting point is 00:26:08 It is not easy. We all want the spoils. And, and that's the great thing. And the terrible thing about social media, it's all out there, but we glamorize some of the benefits of entrepreneurism, but we don't always shine the light on the truth.

Starting point is 00:26:24 Right. That's right. One of my faves. light on the truth. Right. That's right. One of my faves. People need to know. Exactly. People need to know that stuff happens in this part of the game. And anything else you pick, there's a game. And that's why we call our thing Work On Your Game,

Starting point is 00:26:36 because everybody has a game. You just need to know the rules of the game that you're getting in and understand what comes with it. It's not all just the pretty stuff. There's a shadowy side as well. What do you tell people? But you were early, man. And but with personal branding, what do you tell people? What are you? I assume you're still pro personal branding.

Starting point is 00:27:00 You talk to people about that, like what the power of social media and what that does for you once you're known yeah i think most people understand if you use social media i think people can see the power of it because they see how people get popular and they get all the likes and the followers and the no to vanity metrics and a lot of people incorrectly think that just because you have vanity metrics that is a leading indicator of income when it's actually not. It's actually usually in the opposite direction. Vanity metrics are a reflection of what your business is doing. It's not an indicator of what it's about to do. But most people want to get that attention because they want the dopamine hit that comes with social media is engineered that way. But as far as building that personal brand,

Starting point is 00:27:43 social media is engineered that way. But as far as building that personal brand, if leveraged the right way, if someone understands the fundamentals of how having a personal brand can be leveraged towards getting the job you want or running the business you want or attracting the type of clientele that you want or just making the right type of associations, if they understand those fundamentals, then it can be very powerful with the understanding, the caveat that you can't get sucked into the matrix of giving all your resources to the social media platforms and not getting anything back because they're already making out on this right now. They're doing that on all of us by the day. So we just got to make sure we're not getting used up too much. Exactly. Because you can get sucked into it. And you summarized it well, the vanity metrics and the, it's, at the end of the day, it's got to be dollars and cents metrics.

Starting point is 00:28:31 You can have all the followers you want, but how many customers you got? And it doesn't always translate, but there's two volume of attention, but you can have a million followers and not have a dollar in the bank. And I think there's probably more of that going on than the other, the flip side of it. Oh yeah. Because it's easier to get a follower than it is to get a dollar. Somebody can follow you, but never buy anything from you. And I've even talked about that to my audience. I said, there are people on my social media who every time I post something, they're liking it and commenting. But I look this person's name up in my customer list. They're not there.

Starting point is 00:29:11 They haven't bought anything. They're liking every post. And often the people who give you the most money, you never see them in your comments. They're never engaging. But they're watching, but they're not liking, they're not commenting, they're not doing anything. So it often can be the exact opposite of what it looks like from the outside yeah it's so true it's so true because i i've experienced that where i can think of like clients and i get referrals from the podcast for different things and i'll talk to them or i'll see their they come

Starting point is 00:29:41 onto the radar and i'm like i've never seen or heard this person before, but they've been, but they've been hovering for a while. Clearly that's good. Then that's where you never know who's watching for good, bad, or indifferent. You're leaving an impression and a legacy that can either make you or break you. And I think a lot of people want to take advantage of it, but then get caught up and I don't know, trying to be something they aren't or perhaps showcasing something they shouldn't. Yeah, I agree. And I think you're right that most of your best clients, if they're even on social media, they're the lurkers, right? Hovering and lurking. They're not making themselves very known,

Starting point is 00:30:27 but they are looking at and seeing everything you're posting, but not letting you know that they're seeing it. But then if you talk to them, they tell you, or they'll reference something that you said, and you only remember that you posted it, right? But they remember it because they saw it. So that's definitely a thing. And also with social media, the one thing I say about it is social media was created

Starting point is 00:30:45 so that people could just tell the world their business. And it's pretty much what it is. You're telling everybody what you ate for lunch, where you're going, where you're at when you're going on vacation,

Starting point is 00:30:53 where you live, what your kids are like. You're telling everybody everything about you, which can be beneficial because it lets people in. But at the same time, you also got to be wary

Starting point is 00:31:03 that, again, you're telling people everything. So you also just got to be aware of what you're putting out there and notice that you need to know that people are noticing every little thing, even when you think they're not noticing. Bingo. Ding, ding. That's exactly right. What's, what are the things that are in your, I don't know, you've been doing social media for so long. You've been doing YouTube for so long. Are there other platforms or tactics or things that you're always forget whether it's bullish or bearish.

Starting point is 00:31:34 I think it's bullish when you're high on them. But we'll go down that road. Things that you're high on that you that you like or you see are growing or where you're growing most. So as far as platforms, I like this kind of platform, audio platforms, podcasting. So I have a solo show. So I just do a solo show every day. So it's like the radio. So I like doing that because the type of clientele that I'm looking for, Ryan, are the type of people who they are not sitting and watching a YouTube video. They don't have time. They're at work.

Starting point is 00:32:08 They're at work during the day. They're running their businesses during the day. So they listen to my, they will listen to something like me or an interview like this while they're working out or while they're headed to the gym or while they're driving back and forth to work, because those are the gaps in their schedule. As far as the social media platforms, I'll get on anything where there's attention to be gotten, but I really want to have my assistant handle that. I don't do most of my posting. I let my assistant take care of all that stuff. I just show her exactly how to do it and then just make sure it's done. I'll look at it and make sure it's done right. If something's missing, I'll catch it. But other than that, just make sure it's done. The biggest thing that I'm bullish on right now is really offloading as much as I can so that I can just focus on what I do best

Starting point is 00:32:47 and what only I can do. So I don't want to build another funnel in my life. I don't want to have to go make another call for a speaking gig. What's other things? I don't want to open up Facebook ads anymore. So all these things that I know I need for my business, but I know there are people who do it better and actually enjoy it. I want to let them work with it. If I got to give you a cut of the sales, okay, I'll give you a cut. Get it off of my hands. If I need to pay you a lump sum up front, I'll pay you up front. But I don't want to have to do those things. Those things take a lot of time. And over time, they start to put me to sleep. What I need to be doing is stuff like this. I'm a front-facing individual. So I need

Starting point is 00:33:23 to be in front of the people, having ongoing ongoing conversations one-on-one and with groups. That's what I need to be doing or writing. Those are my three major skills, one-on-one group conversations and writing. So everything else I need to offload. There you go. That's smart, man. Gotta let other people do what they do best and you do what you do best. And that's one of the harder things to learn. And like for a lot of people with scaling, they have control, letting control, let go of control of things. When you can master that, you get real powerful because that's what holds back the most. I see because I see me lots of people, man, they're like maybe a little older than me. They're like 50 and they're still like a one man rolling crew. And I'm just, and they've, they're the lifelong entrepreneur, but I know that they barely

Starting point is 00:34:17 have what they can rub two rocks together with. And I'm just like, because they just can't let go of it. And I think that's a hard thing just can't let go of it. And I think that's a hard thing for people. Yeah, it's a mindset thing. And it's not a how to do it thing because how many books are out there on how to delegate and pass off work and people do three hour webinars for free, right? On how to pass off work to other people. But a lot of people don't have the, they don't have the stomach for it. They don't have the stomach for giving that stuff up. And I heard Dan Sullivan talk about this.

Starting point is 00:34:48 You familiar with Dan Sullivan? Yep. Yeah. He says, he talks about confidence and courage and what's the difference between the two. He says confidence feels good, right? Courage is what you need to, again, drop something that you've been doing for a long time and hand it off to somebody else. It doesn't feel good. It's anxiety inducing. And a lot of times people will say to me, Dre, I don't want to take this next step forward because I'm not confident in doing it. And I say, you're not supposed to be confident because you have no experience in doing it. So you're not going to have any confidence. Confidence is about past experience because you're drawing on what you did in the past and know you can do it again. Courage is about future experience because you're

Starting point is 00:35:21 doing something that you never did before, but you have to find the internal fortitude to do it anyway, even though you have no past experience and no guarantee that it's going to work. Most people are good at finding their past courage, but many people cannot draw on courage, or their confidence rather, but they can't draw on courage to move themselves forward. And this is how a lot of people get stuck. Those people you described, they just get stuck doing the same thing because they can't find the courage to stop doing it. I love it, man. But hopefully people have the courage to reach out to you. For those that are courageous, where can they find Dre Baldwin online and social media? Where can everybody keep up with you? I'm on every platform. I'm probably most active on instagram i use the instagram stories function a lot so if you want to get a feel for what my day is like instagram stories my instagram is just my name at dre baldwin i'm on every other platform

Starting point is 00:36:14 so whichever one you like we publish there every day i see to it my assistant again my assistant say scared that but it's all coming from me and the other place to find me is work on your game university.com so that's the place where i do all of our coaching, all of our programs, everything happens at workonyourgameuniversity.com. But if you follow me on any platform, you'll probably end up hearing about that somehow, someway. I love it, man. I appreciate the personal video to come on. You've added a lot of value to this show and I look forward to staying in touch, man. Absolutely. I appreciate the opportunity. Thank you for sharing your platform. My pleasure, man. We say if it's radical, we cover it.

Starting point is 00:36:50 And Dre all day is radical. And if you want to learn from me directly, join my newsletter, RyanOffer.com backslash newsletter. Sign up. I give daily advice on marketing, personal branding, podcasting, life. Give that a shout. Join that. It's free. It's daily. Just like this show. Give away our best advice. Hey, you know where to find us? TheRadcast.com.

Starting point is 00:37:11 Search for Dre Day. You'll find content from today. All the highlight clips, the full episode, where you see that blue check mark right next to my name, at Ryan Alford, all the platforms. I had it before you could buy it, brother. We'll see you next time on The Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay

Starting point is 00:37:41 radical.

Right About Now with Ryan Alford - OG YouTube Influencer Dre Baldwin Dishes Assists on Mindset & Business Success

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