Right About Now with Ryan Alford - Original E.T. Animatronic Model Used in Spielberg Classic Auctions for $2.56 Million: Weekly News 12.23.22

Episode Date: December 23, 2022

Welcome back to The Radcast! Ryan and Christina share with you the latest social media and marketing news! Stay tuned while they discuss the upcoming holiday season and the excitement and the blues it can possibly do - but most importantly, the merriness it brings.Happy Festivus! Cheers!Small talk:Ryan and Christina share their special memories made this holiday season (00:49)E.T. Animatronic Model Used in Steven Spielberg Film Auctions for $2.56 Million USD (07:25)https://hypebeast.com/2022/12/e-t-model-steven-spielberg-movie-2-5-million-usd-auctionLionel Messi Has Uploaded the Most Liked Picture in Instagram History Surpassing the previous record that was held by a picture of an egg (08:52)https://hypebeast.com/2022/12/messi-most-liked-sports-picture-ever Radnews:Last week - Brooke Andler Womack - the founder of www.brookeandler.com, a very bold and passionate mom and entrepreneur, speaker, and advocate (12:25)Next week - Mike Ciorrocco (13:04) Sponsors: (14:29)Branded Bills: Beanies and a holiday gift guideRADCAST20 = 20% off on the entire purchaseVAYCAY - best quality CBD in the country  (16:04) Social Media Holidays:December 23: Festivus Day #Festivus #FestivusMiracle (17:13)December 24:Christmas Eve (17:18)National Egg Nog Day #NationalEggNogDay (17:21)December 25:Christmas DayNational Pumpkin Pie Day #PumpkinPieDayDecember 26:First Day of Kwanzaa (18:56)National Thank You Note Day #ThankYouNoteDayNational Candy Cane Day #CandyCaneDay Social Media NewsElon Musk Officially Confirms He Will Resign as Twitter CEO as Soon as He Finds a Replacement (20:03)WhatsApp lets you undo ‘Delete for Me’ in case you hit that button too quickly (21:19)Google Play now lets children send purchase requests to guardians (23:12)Elon Musk Officially Confirms He Will Resign as Twitter CEO as Soon as He Finds a Replacement (20:03)WhatsApp lets you undo ‘Delete for Me’ in case you hit that button too quickly (21:19)Google Play now lets children send purchase requests to guardians (23:12)Amazon adds free music videos, viral videos and more ad-supported content to Fire TV (25:17) Marketing NewsEbay Targets Gen Z with First Brand Campaign in Three Years (30:07)Budweiser helps Argentina celebrate win with World Cup packs (33:01) If you enjoyed this episode of The Radcast, Like, Share, and leave us a review! Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th oil business. You're getting down on your knees. Said it's time for you to get down. Cause I don't know what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Merry Christmas and welcome to the latest edition of the Radcast. It's Friday, December 23rd, 2022. Festivus for the rest of us. Festivus day. What's up, Christina? Not much. Ready for Christmas. I know. You got your Festivus poll out?

Oh, absolutely. Stays up year-round. Air those grievances. Yes. For all you Seinfeld lovers, Christina and I were researching pre-episode. I did not realize it was actually a real holiday. From the 60s. Yes. So give me one celebrating Festivus out there today or in future days. Happy Festivus to you. Happy Festivus.

Airing of grievances sounds fun to me. I think it sounds fun to bitter people. It's like, yes. Air the grievances. Air the grievances. It's a holiday for Karens. Yes, it is. How's the week been? It's been, yes. Air the grievances. Air the grievances. It's the holiday for Karens. Yes, it is. How's the week been?

It's been good. Yeah? Cold. A little bit of snow yesterday on the shoot with Hauser, so that was fun. There you go. Yeah. Multi-talented, Christina Yassi, singer, actress. Cheap labor.

Cheap labor. Cheap labor. Producer extraordinaire. Co-host. Agrees to everything. A.E. Accountant. We're not really sure what she does. We just know that she'll do it.

It's essentially my job description. No, sir. No, sir. My reputation precedes me. No, sir. No, sir. My reputation precedes me. No. Very good. Answer the call of duty. Just jump into these articles. I know.

Because I'm uncomfy. Yeah, right. It's the holidays. Everybody's out there. You're in your last days. You have two days, people. Two shopping days if you're listening to this episode in real time. If you're listening to this January 7th, then you're in your last days you have two days people two shopping days if you're listening to this episode in real time if if you're listening to this like january 7th and you're screwed yeah you're uh past the date and you can just go along with us here because this is a topical episode but uh does this time of year make you happy anxious sad like i feel like

i get really really excited about it in like october and november and then the closer i get to christmas that's when i like get the holiday blues a little bit because i feel like an adult and i'm like oh it's just different this year um but it's like ever since my brother enlisted it's been better because we always look forward to him coming home yeah so there's a little bit more of excitement. Yeah. And your brother's in the military, correct? Yes, the Army. Let's ground that for everybody.

Yes, yes. Not like, you know, he just had a good something. Yes, yes, he graduated. Yeah, so he's, I've got to be very careful what I say about it. What does it mean? Is there a name, like an official name when you graduate

from Army or whatever? I say about it. What does it mean? What does it, is there a name, like an official name when you graduate, like from Army or whatever? Like, is there, I don't know, like I go, my, I have family, like my stepdad in the Citadel.

Yeah, yeah, yeah. They have knobs and they have, you know, the, So Nick's a sergeant.

There you go. He graduated as a sergeant. Nice. Yeah. He's a sergeant in the Army. Mm-hmm. Hey. We call him Sarge.

Let's give him a, Yeah. Oh, very nice. I still pick on him though because he give him a... Yeah. Oh, very nice. I still pick on him, though, because he's still my kid brother. I don't care. I don't care what he can do to me. Yeah, right. He's still my kid brother.

But it's good when he's home. What's your favorite moment? Like Christmas Eve, Christmas Day? So my family always throws a party on Festivus Day, actually. So my family always throws a party on a Festivus Day, actually. But my favorite memories are my brother and I will try to get our shopping done before Christmas Eve, but we save the wrapping until Christmas Eve. So after my parents go to bed, we are up till God knows how late or early in the morning, and we put on all of our favorite Christmas movies and just wrap gifts

and bitch about the holidays, bitch about family laugh. And then eventually we'll, you know, finish our wrapping and go to bed. But those are, that's probably my favorite, especially in more recent years,

just like I love my brother. So it's fun to get to do that. I took the boys last night. So, you know, they're getting to this age where you 13, 11, 11 and six. And so, you know, especially the 11 year olds age where 13, 11, 11, and 6.

Especially the 11-year-olds and the 13-year-olds, it's transitioning to they need to think about others too. Obviously, they get the presents and all that, and Santa Claus comes. But we've started a tradition where we take them to buy each other gifts. Oh, I love that. Nicole did that with them a few weeks ago. But then last night, I took them to a couple stops and made them buy Nicole something. How sweet.

So we were rapping and doing that last night. Oh, that's so good. I love that. And made a little stop at Dave & Buster's. Have to. Have to. That's always fun. God, I love Dave & Buster's.

And, yeah, it was fun watching them and how they chose. Yeah. And they know her very well. Oh, that's so sweet. I'm not going to name them. Nicole doesn't listen to the show anyway. But she's supportive. In real time.

She's supportive. She won't show here this January 8th. Right, right, right. There you go. But yeah, it was cute how they made their decisions. Did you have to steer them away from anything? I had to steer a little once with Nash, the six-year-old. I mean, he was like, Legos.

I was like, you know, I don't think Mommy wants Legos. That's so cute. He was like, Fun Dip. I'm like, you know, mommy's really not a fun girl thinking but but no he he was he had like one that was a little suspect but then they were actually pretty good oh i love that so sweet you know 400 louis vuitton uh pendant and i'm like okay son no i was like louis vuitton only 400 $400? What are you buying? I'm joking. Yeah, pendant. That's why I was like, you know, about a button that big.

A charm, bag charm. Yes. We hope everyone's having a great holiday and enjoying the season. It kind of comes and goes quickly. It seems like it's kind of like years. The days are long, the years are short, and like the holidays, it doesn't seem like it'll ever get here. And then it gets here, it's like, boom.

Yep. You know? Yep. the years are short and like the holidays it doesn't say they'll ever get here and then it gets here it's like boom yep you know yep nicole will have all the decorations down like sunday you know like the day right day after they've been up since thanks or actually halloween yes you told me so uh those trees i know mine will be down before january wrap it all up yes i um Yes. I saw this. I'll jump ahead a little bit. I saw the E.T. animatronic model used in the original from 19. This made me feel old. I was five years old when this came out. 1982 for $2.5 million. Wow. Unreal.

It made me think two things. One, it's an old movie. It's classic. I get it. Collectible. Damn, these people an old movie. It's classic. I get it. Collectible. Damn, these people got some money. They just want to throw it. It makes me wonder, was it a bid?

Like, was it, you know, did it start lower? And then someone finally was like, or did they just list it at $2 million? And they were like, you know what? That's a good deal. I bet you they had a starting bid. I would guess. That's what I would think. Just because I bet you it started at $500,000.

Jesus. Is my guess sure i mean i i don't know like if it got up that high you would think they didn't start at a dollar i mean right right whoever owned it might have had said look i'm not gonna sell it for less than half a million yeah and then it went to 2.5 and he's like it's a sweet roi yeah whatever it might be the uh He's like... It's a sweet ROI. Yeah, whatever it might be. Have you seen E.T.? Yeah.

Oh, yeah. How long ago? Like 10 years? I mean, within the last 10 years, probably. It's an iconic movie. Yeah. Flying in the basket on the bike. I always remember that scene.

Have you seen The Little Boy's Audition? His actual audition is on YouTube. Oh, wow. And it's phenomenal. I mean,? His actual audition is on YouTube. Oh, wow. And it's phenomenal. I mean, he is like... Spot on. He's so good. Interesting.

Obviously, he booked the role. Yes. Lionel Messi has uploaded the most liked picture in Instagram history. As well he should. Well deserving. Yeah. Well deserving. Posting the World Cup. Yeah. I'vedeserving. Hosting the World Cup.

Yeah. I've been a big Argentina fan since December of 2022. So this win means a lot to me. Yeah, it really does. I'm sure. I will say, my kids got into the World Cup thing. I got into it more than I've ever gotten into soccer. Yeah.

And so it was fun to watch. into it more than I've ever gotten into soccer. And so it was fun to watch. I have this soccer fandom by proxy because I've played a soccer player in a play one time. So now I feel like, ah, my sport. That was this year. It was. That's cool. Feels like

it was eight years ago. But yeah, it was this year. What's fascinating to me culturally, the World Cup is huge. Soccer's the largest, or football. Yeah, most played. Football. Football. It's the largest sport in the world.

U.S. is not as popular. Right. And I know the World Cup is huge, but it seems this year, culturally, at least in my circles, it seems more popular, the World Cup, than I can remember. I can hear that. I don't know if that's the product of social media playing a role, of expanding it. I don't know if it's just that it's gotten bigger in the U.S., which it certainly has. And again, I know that it's every four years, but I think after a pandemic, all sporting

events have gotten more popular because people can go. Yeah. And then there was all of the publicity around the fact that Qatar was hosting it. There's been a lot of political upheaval with that, the amount of money they spent. So I feel like there was more going on this time around than there has been. Yeah. I just felt like it was more, I don't know, in my circle, people going, oh, did you see that?

Did that? And I'm like, I don't remember this year, the last World Cup. Well, and I wonder if Ted Lasso plays a role in it, too. Possibly. Because that's also part of why I'm an adjacent soccer fan. It's a great show. Such a great show. It's a good show.

So congratulations. He beat out the picture of an egg on Instagram. That was the most fun. Chris Godfrey's most liked picture. I remember when that happened. I liked that picture back in 2019. It's just funny when stuff like that becomes viral because the stupidity of it all kind of.

It's like the anti-social media movement. There you have. Speaking of anti, anti-hero, I knocked on Taylor Swift. Her newest album does have some pretty good beats. It's so good. It's so good. I'm not a on Taylor Swift. Her newest album does have some pretty good beats. It's so good. It's so good. I'm not a Taylor Swift fan.

I hate on it a little bit because I think I hate on... Successful women? No, I'm kidding. I'm totally teasing you. I'm totally teasing you. But the... I don't know. Anyway.

It's the woe is me act that she had a little bit when she was a little younger i think she's outgrown it a little bit sometimes like the angst and drama a little bit sometimes like of this being a teenage girl i know and that's part of why her family but she was a multi-billionaire at like 16 or 18 and i'm like come on like i can only feel so sorry for you um and i don't know that she was gonna be that well you know what i'm trying to say. That's the same thing about Guy. There's dudes, men, women, everybody. If you're like, how bad are your problems? It's the whole country music, right. Yeah.

But new album's pretty good. It's got some good beats. I love it so much. You might hear that remixed on some Radcast content. So I am enjoying that. I listened to it working out this morning. I can admit it. It's a good one to run on the treadmill with, too.

I've hit some PRs with that album. Speaking of the Radcast, I hope you saw or watched or listened to this week's episode from Think Billions. It was a very dramatic episode, I would say, from Brooke Andler Womackack who was at Think Billions. She's starting a company where they literally do take real breast milk and turn it into powder so that it can be stored and shared and used in more broad ways.

So she's working on that company and very passionate about it. She's gone through a lot of trauma in her life and it was a great story. So check that out if you haven't already as we come towards the conclusion of our Think Billions event. And then next week, C-Rock, Mike's Rocco. You'll see him next week. That's how you have to say his name.

That's how he says his name. And once you hear it, it'll make sense. It won't just sound like hyperbole for me. C-Rock is what he goes by. guy serial entrepreneur super successful met him at Think Billions he's got a really popular podcast as well it's on his show if you haven't checked that out that's out just look up C-Rock and R. Alford you'll find us the uh but uh C-Rock was awesome and we're gonna do a part two of that This is part A Part A and part two Chevy Chase fans

He does that too 1, B, C, 4 It's always a joke that makes me laugh Every time But check that out next Tuesday After your holiday decompression Yeah, a little pick-me-up Yeah, exactly Get out-me-up.

Yeah, exactly. Get out of that holiday schlump. Yeah, got some exciting guests being booked right now, some that I can't name, some of artists with songs that you sing in your head regularly, and working on the final details of that. So lots of exciting news with the Radcast guests as we move into 2023. Sounds weird even saying that.

Doesn't it? It's like a space year. Yes. Speaking of Radcast, important things of note. Branded Bills. Brandedbills.com. Official merchandise sponsor as I reach for my beanie. I know.

I got mine first. Ha ha. Yes. Newest beanies. I've been wearing these. The kids have been rocking them. I actually have some pictures I need to post. My whole family first. Ha-ha. Yes. Newest beanies. I've been wearing these. The kids have been rocking them. I actually have some pictures I need to post. My whole family put them on at Christmas.

You have to post them. I'm getting bad here. I've been kind of decompressing a little bit. Yeah, these are cool. They're warm. Very warm. Very cool. Got that leather effect going.

The patch. A little side, whatever you call that, notch. They're not too slouchy, which is nice. The slouchy ones look a little dumb, you know? I agree. It's a nice design. And then one of my all-time favorites. I like these white hats.

Right. Christina picked these out. The white are my favorite as well. Yep. Right there. If you're watching the video, you could check it out. Cool patches. Check them out.

Branded Bills. Brandedbills.com. Get your gift card here. If you're on the 23rd or 24th, buy a gift card. You can do it. Great last minute idea. Last minute idea. There you go. Always go to our website. Click on sponsors. Click on Radcast

sponsors and it will go straight to Branded Bills when you click on their logo and it will plug in Radcast 20. We'll get you 20% off your order. Tell them the Radcast sent you if you sent them any love, and you know where to thank us because it's the best quality merch going in the business. Yep. Branded Bills, brandedbills.com.

Quick note, new sponsor alert coming, starting. I'm going to go ahead and give them a little bit of love. It's starting next year. Vacay. It's the next year. Vacay. It's the best quality CBD in the country. Takeavacay.com. CBD products. Lots of Delta 8, Delta 10.

I wasn't even familiar with that. And look, this is going to be a really solid partnership. Because let me tell you, they're sending us some samples, number one. Number two. So it's about to get fun in here. And we're going to take a vacay on every episode. Yeah, there you go. But in all seriousness, Chris, one of the founders, more to talk about Chris, is going to be hooking me up with some of the little tidbits and bits of knowledge about how certain products can be used, what it's good for and all that.

So it's going to be a great partnership. I think it's going to be really active and sharing different things and different products. So excited about that and excited about all the benefits that CBD does have for people. It's kind of crazy that, you know, we can't get access to certain things.

So we'll see how those, those laws change. But anyway, take a vacay.com, one of the newest sponsors. More to come on that. Coming soon. Coming soon. We've got some news. We do.

We do, we do. Social media holidays. Indeed. We've already covered Festivus, which is today. Yes. Tomorrow, Christmas Eve. Let's just jump straight to the most important one, National Eggnog Day. National Eggnog Day.

We both bonded over our love of eggnog. I do think it's a love or hate thing yeah i agree oh oh all the love for eggnog even the computer likes uh eggnog how can you not but no i agree you either love it or you hate it or you hate it because you've never had it with alcohol. Or you hate it because it sounds bad. Yeah. It's one of those drinks that doesn't sound eggnog. Nog is kind of a gross word. Drinking egg sounds gross.

It is, but it's not really. Okay, Mr. Marketing Man, what would you rebrand it to? Dream Cream. No, of course not. I would rather drink eggnog. um dream cream absolutely not oh come on wow that was quite a visible reaction couldn't even like process that long enough to control that oh man no i mean that doesn't but it's like sweet cream it Yeah. It's like ice cream. It is ice cream, like liquid ice cream. Yeah.

You know? I mean. We'll workshop it. We'll come back to it after. Yeah, we'll have to come back to that one. Of course, important. Yeah. Christmas Day.

Christmas Day, which Christmas shares National Pumpkin Pie Day. Yeah. I can pass on the pumpkin pie, and I'll have some of the Christmas. There you go. Just Christmas. Yeah, double dose of Christmas. Merry Christmas to those who celebrate. Yes.

And then next day is Kwanzaa. Kwanzaa. December 26th. Yes. So happy Kwanzaa. I don't know the proper way of saying it, but whatever it is. Merry Kwanzaa. Happy Kwanzaa.

If you celebrate Kwanzaa, happy Kwanzaa to you. December 26th. National Thank You Note Day. It's also the last day of Hanukkah. December 26th. National Candy Cane Day as well. Big day. It is. Big day.

So festive. I'll have a candy cane while I write my thank you notes. Right, for all your Christmas gifts. Do people really write thank you notes for Christmas gifts? I'll have a candy cane while I write my thank you notes. Right, for all your Christmas gifts. I'm Santa. Do people really write thank you notes for Christmas gifts, though? I thought that was just like kind of showers, birthdays, those kind of things. I don't think I've ever written a thank you for a Christmas. Dear Santa.

Yeah. Thank you so much. Dear Darla. For bringing me what you brought me last year. A whole lot of nothing. There you go. But yeah, it is a curious date. Yeah.

So this was interesting news. Yes. We could probably talk all episode about this. Probably. But the guy's really good at staying in the news. And I thought it was brilliant for about the first month. And now I have to admit it's starting to leak into negative territory. With the way the stock prices have gone.

Woof. Elon Musk has confirmed he's going to resign since he took a poll. On Twitter, yeah. And everyone said. 57% voted please resign as the CEO. And that's probably lower than I thought it would be. Same.

Because everybody on Twitter is kind of a troll anyway. It's true. Especially now. So I don't know how realistic or real that is. But hey, he says he's going to do it if he finds someone crazy enough. Crazy enough to take the position. Yes. But he'll still own it.

Exactly. The trolling is still to come. I'm waiting patiently because I'm a fan of Elon. I'm not a fan of every tactic yeah I'm a fan of his innovation and his brain

and developing a lot of the technologies and things that he's done and I think he's I'm kind of waiting for the aha with all the shit that's been going on

in the last couple months though like oh he got us you know like there was something I feel like I'm hoping there's something else behind door number two that's going to be like,

is there a master plan? Yeah. Or did you really step in it? Yeah. Exactly. Verdict is out. Waiting for the punchline. So,

besides you and your stock. Right. But, stay tuned. We'll see where it goes. You, what's up? I used to.

I had it for a job once when I was at Disney Princess. It's like one of the biggest worldwide. It's kind of like this whole soccer thing. Across the world, it's like the most used messaging app. In the U.S., I think between iMessage and just basic text messaging, people haven't got on it as much.

Messenger on Facebook. They have just introduced, this must be a really bad problem, to undo the delete for me action. To save you from being potentially embarrassed over accidentally deleting a message only for you that you wanted to pull for everyone on the app. The new feature

called accidental delete brings a five second window to let users reverse the action of deleting messages for their own in an individual or group chat and delete them for everyone. Good for WhatsApp users. Happy for them.

Is this a comment? Sorry, you keep making that mistake. I kind of get it, but it's like... Right. I feel like you would just update that. If it's that easy to do, just don't make it that easy to do as opposed to adding a feature. I don't know. What do I know?

I don't do that. I've used it enough that I feel like I should know if that would be useful to me, and I don't know that that would be that useful to me. If you just don't make mistakes. You don't accidentally do those things. So true. So true. So true.

But I will say this. A lot of people use it because of encryption and stuff like that. Yeah. They're worried that they're... I know it is safer. Yeah, their text messages are getting read. Yeah. You're worried that they're... I know it is safer. And it's got that piece to it. Their text messages are getting read. Yeah.

You know, if you don't want your text messages read, maybe you shouldn't put any dirty stuff in them. Oh. Mic drop. Yeah. Retweet. Save it for Snapchat. As texting my...

As looking at my old text message going, oh, shit. Delete, delete, delete. Pot called the kettle black. There it is. There we go. Tried to get it out. We'll see.

I love this next article. I feel like you'll experience this. Oh, I already am. Google Play now lets children send purchase requests to their guardians. Have you gotten this? Do they do this to you? They do it all the time. We're an Apple family. So I get them all the time.

Two of my sons are on my plan, and one's on Nicole's, and one's not there yet. Get it all the time. I get the request for Roblox bucks or something. They ask me normally, but normally. Sometimes I'll get the other one and then i'll i'll hear the footsteps i'll get the ding on my phone and then the they're walking down the hallway i know it i'm like i know what they're doing do you mess with them when that happens yeah because my dad would totally mess with oh yeah if we were doing this like i'll tell them

like i didn't get it or i'll like just i don't know make something up right make them do the dishes yeah or just like take the trash out you know earn your 99 cents or whatever right so i was man you could spend some money on these apps like crazy it's like what just get a skin right like okay i get it don't get it you know it's like yeah this is this is too young for me but they put that put, that's what we talked about. Like if you listen to the Christopher Lockhead episode talking about digital natives, they put real value. Like it's their persona, their personality. And this isn't new, but like they really put instinctive, intrinsic value in these things. The way we did.

The status of it. You know, like, and I get it, but I don't quite get it. Right, right. It's like you understand the idea, but the application of it is foreign. Yeah. And part of it's my, I mean, I'm 45 and they're 10. It's that gap. But then it's, and I'm in, but I'm in tech and business and all that.

So like, I understand the trend and I know that it's real. But unless you put value on it it's kind of like no different than like you wanting a purse that's $10,000 and me going that could burn in a bonfire and I really wouldn't care. Or be stolen out of a car.

I hear that. But we'll see. Amazon adds free music videos, viral videos, and more ad-supported content to Fire TV. Again, I don't use this platform. Here's the deal. I was glad to see this.

TV is, and when I use the word TV, I'm talking like linear TV. Like old school? The old school way with which TV is watched, which is I sit there and I take what is given to me by flipping channels and determining what I want to watch. The nail's been in the coffin a bit. It's getting hammered in daily. And so you have attention going everywhere. This is another play for this, that streaming content, on-demand content, and access to both what has traditionally been like social media content

as well as traditional content being centralized is coming to fruition. And if you aren't developing marketing and advertising for these mediums in a way that's engaging or entertaining or super educating, doing old TV the way it's always been done just does not work. TV ads. Yeah. And I think I bring this up because, again, you see this content coming to these aggregators or these curators, which I would call Fire TV. Same things like Roku or any of the other competing ones. They're aggregating, they're curating all of this content that people watch. Like not just, okay, Disney+, not just, okay, streaming TV, but also now viral videos and other content that maybe was just traditionally on the phone.

Because a Fire TV, you're watching on your big screen at home. And so you're having this conversion, which creates yet another competing point for linear TV. And so you have fewer and fewer people watching those. And so it's just really fascinating watching where the ad game is going and where potentially the reduction in the amount of places where ads would have traditionally been so lucrative yeah yeah so but they're new opportunities but i think i don't think we've gotten ahead of the curve with exactly what that ad content looks like and what will work in these instances.

Yeah, nonlinear options. Because linear TV where you're just watching it and it's on, the commercials come on in between the breaks and all that. And obviously with streaming and stuff, before it starts, it has an ad sometimes and all that. But I just think, and we've talked about this on the show before, some of this product placement stuff and non-obvious ways with which to market versus just, let me interrupt you trying to watch a viral video with a TV commercial that looks like one from 10 years ago.

No. Doesn't work. But it's interesting seeing all this come together. It really is. I will say I have been. I don't have it here in the room, but I've been cheating a little bit. I tell. And never on my wife.

Say more. I've been using a Samsung Z Fold 4. Oh, yes, I have seen this. The folding phone. Just to see. Because it's cool. It's kind of cool. So first,

it's the first phone in 10 years that had enough of an intriguing... Yeah. To give Apple a run for its money. For you, at least.

Application or use set that I might consider. You can write on the screen. It folds large. It's almost like a tablet. Yeah, it's almost like an iPad. So I've been using it for about two weeks. And it's pretty damn good.

Enjoying it? You know. So do we think that Apple will come out with a flip phone? Maybe. That's kind of what I'm wondering. That folding screen is pretty ridiculous. And it's very cool technology. And the quality of the video on that screen after it's been open is eye-popping. Bar none.

Yeah. And so there's still things, and I think it's familiarity with the iPhone. The iPhone does, quote, unquote, better. Right. But Android's not far. Samsung's done a good job with that phone. Whether I choose for it to become my daily, I will see, but it might could. It's just your burner phone.

Yeah, right now. I just send texts. Right, right. What's app? I'm trying to delete my what's app. What's app is on your Samsung. What's app? That's not bad.

That's not bad. Oh, man. What else we got here? That's not bad. That's not bad. Oh, man. What else we got here? Let's see. eBay targets Gen Z with first brand campaign in three years. I feel like eBay, like I associate it with old women selling like little figurines. But eBay, which was founded nearly three decades ago, older than I am, is older than many of the Gen Z customers it's trying to court. is older than many of the Gen Z customers it's trying to court.

That's why the San Jose, California-based company, which started the year I was born, actually, is reintroducing itself to younger consumers as a trusted source of luxury goods. Let me say this. Smart, smart, smart. It's very smart because I used to use eBay at least three times a month for purchases. And not just like old baseball cards or something like that.

Just random things. Stuff that now I use Amazon 100% for. Yep, same. And I just don't randomly go to eBay. They're not top of mind. Right. And so I think this is obviously to younger generations. They'll probably hit me because my kids will be watching it, and I'll catch it if they're targeting them.

For sure. But they need brand awareness. They need people to know who they are. This would be a case study for me of my own personal usage versus brand awareness because when I'm reminded of eBay, like the other day I was looking for something. Amazon didn't quite have it. It was a little weird. I was like, where can I find this?

Yeah. eBay. eBay had it. Right. And it took me a while. And it's like nothing happened. But they weren't top of mind. Right.

Nothing happened to make us stop using eBay aside from shipping being easier with Amazon. And what I like about this being targeted to Gen Z with the luxury goods, there is such a focus, especially in younger generations, to buy secondhand, like all of this, like the movements of sustainability. And I think it's really, really smart to start pushing eBay as, hey, like you can buy all of your high-end bags. And they need to lean into that secondhand. Like that's, I think, where it got lost in the sauce for me is because I was buying a lot of new stuff on there. Totally, totally, totally. Because that's where a lot of people went.

And obviously there was Amazon, and Amazon is nothing new new but they've lost me on the new stuff but i need to be reminded and i think consumers especially youth they don't even remind me told for the first time yeah about something that they care about anyway which they're naturally more sustainably driven and like trying to be responsible right and i think it's really smart for them. Personally, you need to start serving me some commercials, eBay. And start competing with Poshmark and ThredUp and these other apps. Because they're ahead of them as far as user

base and some of the technologies. But they need to... And the thrill of bidding for something. Whether that dopamine rush of winning. My old friend Susie Deering was the CMO of eBay, and it's gone to shit ever since she left. She's the CMO at Ford and crushing it.

So Susie, I don't know. You probably listen to it occasionally, but if you're listening, keep crushing it. Ford and eBay, you're missing Susie Deering. Budweiser. This is fun. Helps Argentina celebrate the win with World Cup packs. So good.

Their Bring Home the Bud campaign. I like Bring Home the Bud. Yeah, that's a good tagline. Bud. There's an old campaign for you. Budweiser with the frogs. Yes. Remember that?

Yes. Bud. I was little. Yeah. Yes. I was little Yeah Why? Yes I remember that like Wow that's like a fever dream Coming back to me right now

That's a good one Oh Hashtag bring home the bud Bring it back Yes Exactly The Congratulations to Argentina

Beating France In the World Cup And to Budweiser For leveraging the win and for Lionel Messi for finally becoming popular. God, what a guy playing the long game quite literally, literally and figuratively. Yes. Well, I hope everyone has a wonderful Christmas, New Year, all those things, Hanukkah, whatever you're celebrating at the end of the day. Festivus for the rest of us.

Air those grievances, guys. Hey, remember, health and happiness is what matters most. So take care of the ones you love. They'll take care of you. Any final words, Christina? Happy holidays. Merry Christmas. Kwanzaa.

All that good stuff. Perfect. For Christina Yossi, Nick Weaver, our producer, I'm Ryan Alford. We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.