Right About Now with Ryan Alford - Pepsi Invests $550 Million in Celsius Energy Drink! - Weekly Marketing News 8.26.22

Episode Date: August 26, 2022

Radical news, social media holidays, the latest in advertising and more!Slowly but surely, streaming is surpassing linear TV viewershiphttps://www.marketingbrew.com/stories/2022/08/23/slowly-but-surely-streaming-is-surpassing-linear-tv-viewershipRadcast News:Think Billions - Ryan speaking and Radcast on the RoadPalm Desert CA - Oct 21-23Sign up ThinkBillions.ClubDon't forget to enter our Instagram Giveaway!Speech Therapy by The Captain Kyle Creek: Follow @the.rad.cast and tag 3 friends in the comments on IG!Winners announced August 29th!Howard Panes Episode - August 30thSponsors:Branded BillsRadcast20 20% off entire purchase or click the link! https://www.brandedbills.com/Exciting new partnerships coming your way!Social Media Holidays:August 26thWomen's equality dayNational Dog DayAugust 27thInternational Lottery DayAugust 28thNational Red Wine DayNational Bow Tie DayAugust 30thNational Toasted Marshmallow DayFrankenstein DayAugust 31stNational Trail Mix DayNational matchmaker daySocial Media NewsYou Knew It Was Coming: Instagram Is Testing a Copy of BeReal Called 'IG Candid Challenges'https://gizmodo.com/instagram-bereal-copy-ig-candid-challenges-1849444854https://www.socialmediatoday.com/news/instagram-looks-to-copy-bereal-with-new-ig-candid-feature/630250/Instagram Faces More User Backlash as it Continues to Chase TikTokhttps://www.socialmediatoday.com/news/instagram-faces-more-user-backlash-as-it-continues-to-chase-tiktok/630236/Trends in the MetaverseThe metaverse is replacing the office. Meet the gamified workforce of the futurehttps://fortune.com/2022/08/22/metaverse-replacing-office-remote-work-gamified-workforce-future-careers-tech-val-vacante/The metaverse is as dead as Zuckerberg’s cartoon eyeshttps://www.fastcompany.com/90781259/the-metaverse-is-as-dead-as-zuckerbergs-cartoon-eyesAfterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Weekhttps://www.marketingdive.com/news/afterpay-designer-NFT-New-York-Fashion-Week/630364/Advertising NewsDoritos sets consumers on hunt for triangles in ode to chip’s shapehttps://www.marketingdive.com/news/doritos-chip-snapchat-tiktok-scavenger-hunt-prizes/630389/Shopify adds collaboration tool to connect brands with content creatorshttps://www.marketingdive.com/news/shopify-launches-collabs-creators-brands/629984/What PepsiCo’s $550M Celsius deal means for the energy drink brandhttps://www.marketingdive.com/news/pepsicos-pepsi-550m-celsius-deal-energy-drink/630005/ If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Hey guys, what's up? Welcome to the latest edition of the Radcast. You're listening to the latest Radcast News Update. It's Friday, August 26th, 2022. Christina Yossi. Here in the flesh. There you are. I say that every time. Here you are.

Here I am. My new intro lasted one week. Yeah, yeah, it's fine. I'm right back. It's fine. Back to the old signature. old standby you know saying hello hey guys hey y'all hey y'all i could say hey y'all there you go hey y'all you know i have a country i know that i have a little bit of a southern i'm aware of it but i'm not really a and I say y'all during colloquial leave or in regular talk, but I don't really say, hey y'all. Yeah.

You know, I just, it's more like, what are y'all up to? Yep. That's how I use it. There we have it. I'm accentless. It's our weekly marketing and advertising news and y'all know what it is. Y'all know what it is. I hope everyone is doing great out there whenever, however, wherever you are listening to the episode.

Indeed. We appreciate you. It's been a good week as we wind down August. What? Huh? I know. Fall is almost here. Fall is in the air.

Sort of. It's in the weather, at least, the light. It's kind of a dreary day here. I know it's, we were at my in-laws, Steve and Sheila. Good, really good people. Two of my favorite people in the world. These have to be my mother and father-in-law. Nicole's parents. But to what you just said, Sheila goes, I'm going to need Christmas lists.

And I'm like, it's August 15th, whatever. Come on. Like, it's just so funny. But she's thinking about others. It's sweet. But it's like, I can't think about Christmas right now. That's such a grandma thing, too. Like starting shopping in the end of summer.

My grandmother would wrap everything in and forget gifts. And we would get Christmas gifts in like March. Yeah. Oh yeah. So I usually give her my list like the week before Christmas. I'm the worst, but she's a good gift buyer. That's good.

She's actually really good. That is a skill being a good gift giver. So if you're not out there and you'd be checking your list, making it twice, strike that reverse. Yeah. Making you'd be checking your list making it twice strike that reverse it yeah making a make a list check it twice there we go check it i like my new version i like it too check your list and check it twice make it twice i like making more than one list you know you got your a list maker b list rich friends poor friends yeah you're getting the a-list there you go come on there you go oh it's been a good weekend radical um busy as always i know we're gonna talk about

some of the uh giveaways and indeed recent releases we'll get to that. And, you know, I, I try not. I try not. I know a lot of podcast hosts and I listen to them and I sometimes roll my eyes and like sometimes. But I was going through my news articles and some of the old stuff because I go back and look at show notes and different things like that. And so I was reminded of a prognostication I made on a certain application a little over a year ago. It was actually like closer to 18 months ago. But it's been winding down. And we were talking about Clubhouse, which if you don't know, this is social audio. If you're listening, you may or may not even know about it by now because it's fizzled so bad. But it was all the rage.

And everybody wanted the Radcast to get on to the clubhouse. And like, why aren't we talking about clubhouse? Well, this is what I said about a year ago. It's on this one, I think. I was always, we're going to go back and play this in a year when clubhouse is fizzled. Because I had my doubts. We can play back the tape

because i've had them since the beginning yeah i remember and i do not think in its current form clubhouse is going to be a big deal in a year yeah and so it's uh prophetic well it's just i bring that up because it's been all about the metaverse and NFTs lately. And I'm not going to book it. I see the potential of NFTs in the metaverse in the future. We're just not there yet. And it's gotten everyone on this bandwagon and doing things that aren't really in the vein of what it's less about what I talked about with Clubhouse, which I knew was never going to make it because it went against the entire grain of what's made podcasting. And think about DVR.

It's called place shifting. All this media has become available when you want to listen to it, not when it's live. Now, sporting events is like the only last thing that's like concerts like you know with your passions where you'll make a schedule to do it right but just general business content or someone talking about whatever you want to do it when while you're on the treadmill while i'm driving on my commute if you are commuting anymore right they're like you want to do it on your time yeah not on a live time when the host decides to do it anyway so it's not sustainable and the metaverse is we're going to talk about ahead of its time ahead of in a way you'd be paying attention and

no one here is saying it's not going to be something right um but it's just not something the average marketing team needs to like be worried about. They can experiment a bit. But the head over heels, like got to do it, all this stuff, I think. Yeah, the 1995 graphics aren't going to benefit you. Yeah. Here, I got an idea. Follow me here. Stranger Things. You've got mail mail in the metaverse with an nft brilliant nailed it you know like oh um so anyway but it i was going through

show notes and i had to do a little told you absolutely i know prove yourself right so again i only say this to say you come to here for the news the marketing the trends and a little prognostication every now and then you know there you go blind squirrel finds a nut every now and then there it is no it's all good i am excited uh it's related we had howard pains on we're talking he'll be on next week. Tuesday. For the Radcast. And related to Howard, Howard and I decided to collaborate. I'm coming in on a special event. We need a drum roll.

Sound effect is what we need. Howie P. Throwing an event called Think Billions. Nick and I will actually be out there October 21st through the 23rd doing the Radcast on the road at the event. The Roadcast. And you know what? Hey, pretty good. There's actually a technology named that, I think.

Isn't there? We've got a Roadcaster. Oh, yeah, you know. Too bad the trademark's taken. But anyway, we're going to be there. And look, I get invited to different things all the time, shows and stuff. And I don't go to many of them because it's just it feels like it's kind of like a pump up event that doesn't lead to anywhere. And no, I don't.

There's so many people. Sometimes there's thousands of people there and you don't know if it's everybody that's like-minded or right in the same interest or just ego-driven if i yeah if i want to meet 500 people to meet two that are worth their salt if you will not even worth their salt but but on the same plane of alignment we're both trying to do the same thing sure well howard's cutting to the chase it's called think billions it's about thinking big this is like i'm just gonna say these are ballers i mean we're talking the minimum like net uh freaking worth is like seven eight nine ten figures like so uh think billions make sense billions and so really exclusive event. Go to thinkbillions.club if you're interested and you're listening.

I'll be there. Nick will be there. You can actually meet the elusive Nick, one of the master producers of the Radcast. But it's going to be a killer event. Howard's putting together like the who's who list of like big name entrepreneurs uh celebrities celebrity entrepreneurs but it's gonna be pretty exclusive event it's at his castle in palm beach palm desert i always want to say palm beach living here on the east coast makes sense makes sense but the uh yeah so go to think billion stock. Sign up if you're interested. I've got 20 invites to give away.

So the first 20 people that qualify, you need to get on there. Thinkbillions.club. October 21st through the 23rd. It's going to be killer and excited to be a part of it. Coming up quick. It is coming up quick. And look, this is where you, this is when you go to the other events, And look, this is where this is when you go to the other events, how how he's boiling it down to the people that you were going to those events to meet. He's bringing all of them here. Like you'll have to meet 300 people that you wanted to meet at the other events to get to the four that really, you know, maybe could invest in an idea you had or that you want to go in partnership together.

This is the cream of the crop and i'm excited about it so yeah we got some streaming news here we do slowly but surely streaming is surpassing linear tv viewership which are we surprised no uh this has been coming like a freight train yeah and it actually goes in line with what i was just talking about with clubhouse yeah it's you watch the content when you want to watch when you want to watch it. And in insane amounts. Like in July, TV watchers in the U.S. spent more time streaming than they did watching cable or watching broadcast. Viewers spent 34.8% of their total TV time streaming.

And they streamed an average of 190.9 billion minutes per week. Think billions. There it is. Billion minutes. Billions. Billion minutes. And so much TV. Yeah, so much TV.

So much plus. God, I love TV. I love it so much. Plus this, plus that, plus a lot of minutes. And so this is why you're seeing ad content coming in. If all this stuff is like, you're still going to have ads. It's just changing the nature of how it gets watched and maybe the formats of

the ads. It's not the linear TV approach, but we're getting, you're really close to that with the way the ad games kind of coming back to it. Um, which again, at the end of the day,

if you knew what you'd have to pay for all this content, if you didn't have those ads, you wouldn't want to know. Right. So there's a reason Game of Thrones and the House of Dragons that was just on had these multi, multi-million dollar and they're great shows. You get to watch those for 14 bucks a month because of some type of ad content even though hco pluses initially have ads in their things there's an ad component built in there somewhere i assure you so uh and all these other pluses there's a lot of money involved yes lots of streaming billions yeah think billions we're gonna keep coming back to that. Right. Tagline. Dot club. So, yes, come to our friends at Marketing Brew.

Marketingbrew.com. Thought that was pretty interesting. I know we've got a little bit of a giveaway going on. We do. For those of you that are not following the Radcast on Instagram, get on it because we are giving away eight copies of The Captain, Kyle Creek's book, Speech Therapy, and they're all autographed. Yes.

We're announcing winners August 29th, so hop on Instagram, like the post, tag three friends in the comments, and wish you the best of luck. Yeah, we've got them right here. It's a good one. We were reading them before we started recording. Yes. I just came up

with one. It's the Speech Therapy. 52 pick-me-ups to get you through many of life's what-the-fucks. I just came up with one. It's the speech therapy. 52 pick-me-ups to get you through many of life's what-the-fucks. I just opened up one right here. You woke up with a hangover. Been there. Lots of good tips.

This is pretty good. Hydration. What do you like? I haven't heard of this. I'm not going to give away. Hope to win the giveaway. I noticed we were up to 100. I don't even know how many comments. It's getting up there. So get on the train

and if you want to shortcut it, shoot me a DM with something like funny and I'll send you a copy. Sugarsteak. S-T-R-S-T-K. My man. The Captain. Good guy. His episode came out this past week.

So give it a listen. It's blowing up. We've got like 2,000 listens in like three days. So get on there and take a listen. Kyle's awesome. So much good perspective. He's on his book tour right now. So he sold out like every place.

And like, I don't even know if he was a sellout or just had the bookstores overflowing, whatever it is. His appearances are like blowing up. And as we mentioned, next week, Howard pains, how would P man, an entrepreneur's entrepreneur. Great episode. And look, I'm going to go ahead and warn you right now. Some of the guests come on and we banter about, and I,

it turns into, I try to keep it. Most of our stuff, we get great feedback that it's very conversational it's not hard interview like standard set of questions but I just got to get Howie P going and he went and so like yeah and I'm talking like sometimes I'll interject just to get a little break but Howard was so enlightening and such a good storyteller. Like, I'm just like, go, brother, just go. And, you know. Sit back and relax. You know, the first half is Howard, like, storytelling about his journey. I mean, it was like, you know, the entrepreneurs, you know, rags to riches, you know.

Yeah. And now he's throwing events like billions. He's got an amazing story at a castle. Yes. Nonetheless. And one of the nicest guys. I mean, like, let me tell you, we've been texting, like, we've become brothers from another already

and like, sent his, you're gonna have to get on the old balance board out there, the plank machine. Gaming. I will.

Yes. Listen, I'm ready. You gotta get out of here. He's, his fitness brand, he's got a, he's a gamified plank.

They put, you put your smartphone and based on the balancing. I love a good plank. Yes. So go check that out. But check out Tuesday with Howard Paynes, and stay on the lookout for everything for the Think Billions event.

Speaking of Thinking Billions, I think Billions every time I put my Radcast gear on. Look like a billion bucks, you know? On today's show, I think I've got the OG first batch from them. We still have a couple left. Just a few. Have a giveaway for those as well. Yeah, we're going to have a giveaway for those.

One thing at a time. There you go. Kyle Creek took two precedents with his episode launching. But we've got hats, everything, because Branded Bills is our official merchandise sponsor. And you can use RADCAST20 at any time. Get 20% off your entire order at brandedbills.com. Hoodies, sweatshirts, t-shirts. Custom orders.

You can get custom anything, your logo. But they've got a really great design team. They do street wear. They do American flag stuff. They do. But the designs aren't just basic. They're trendy trendy they're hip um it's stuff that you want to order like they got like every state kind of like a custom also

made in the usa and their customer service is phenomenal you will always talk to a person they always email you back that's right 10 out of 10 go to our website the radcast.com click on sponsors you click on that branded bills link it'll plug in radcast 24 you automatically you'll get 20 off and you'll thank us because their stuff is badass and uh go check them out at branded bills branded bills.com we've got a few social media holidays we do happy women's equality day yes i didn't even know that was today until I looked this up. I'm aware that, you know, as a white male, like there's things that that I don't have to think about or or like deal with on some level. Sure. I'm not blind that everyone has the same exact place and advantages the entire like forever and forever. Amen. Right. I'm not blind to that. So when I see things like this, I'm appreciative of like being reminded, like, you know, it wasn't always that way. Right. And it's

come a long way, but I even see like my, my wife who has a great work environment and all that in the school system, but she says things that I pick up on where she's not even making a complaint or anything like that. Right. But I see that there can be just differentiation on how things are handled, you know, and, you know, so hats off. Women's Equality Day. Happy to hear it. Yeah.

August 27th or 26. Excuse me. Today. Right. Tomorrow's the 27th. Right. And I mean, you know, i had a serious moment there and and so we gotta quickly follow it with the national dog day there's a there's a joke in there somewhere

joking there's somewhere but i'm happy to share the day with national dog day national dog day who let the dogs out nick did you I had to go there, right? I wanted you to bark. What's the name of the Who Let the Dogs Out team? That sang that song? I can't remember. There it is. That's what I wanted.

You doing that and us talking about this right now, you're going to cut that out and just play that. Who let the dogs out?ust 27th saturday tomorrow get out there get your scratch cards international lottery day have you played the lottery i buy scratch cards with the boys every now and then i never have killing like when we're on road trips or doing something as a little another our kids are better they're not like young like it used to be like hanging the ass like screaming in the car uh you know i'd

smack them around discipline um but uh as one of i would buy like that'd be like because you stop at a million gas stations when you're on like a seven hour trip or something like that you're stopping to get gas you're stopping at the bathroom whatever so one of the things i would do typically to like kill a little bit of time and a little bit of intrigue yeah is that that's like the one time i'd like buy a few scratch cards but i don't personally like i've given them as gifts for birthday i think that's kind of fun like for someone that you weren't necessarily going to get a gift for give them like four five dollars you know 20 bucks you never know that's not a bad that's not a bad gift. If they weren't expecting it anyway, like if it wasn't like a gift party,

and you just go, you put them in a card or something, you know, I always thought it was a little different. But I don't play the lottery. You know, it always fascinates me, the people that go buy it when it gets up to like $800 million.

I'm like, it wasn't enough at $100 million. Right? You know, like, everyone's just buying these cards, and I'm like, it wasn't enough at 100 million. Right. You know, like, everyone's buying these cards and I'm like, why? Because 200 million wasn't enough. That's what I'm like. I have no concept of money. I have no concept of money at all. Like, you could offer me $100,000 or a million and I would be like, either way, like my life has changed. You can't win if you don't play. Well, you know what? I'm playing. It's just a different game. There it is.

Put that on a t-shirt. New tagline. But I'm not a lottery guy. I like the scratch cards better than the lottery numbers. I can keep up with that. Right. And I know someone wins and all that. I don't even hold a grudge.

I just think it's funny the people that that never buy them seriously never they it's the last person that you would think that would ever buy a lottery ticket unless it gets over like 500 million suddenly they buy it like it's like i'm like really like the net the net 75 million wasn't enough for you if you're gonna play at 500 million right anyway Why not play at $100 million? Totally. Anyway, point making. Point taking or not. Made? Who knows? Got it. Made, taken, done.

There it is. Well, I'm celebrating tomorrow, or Sunday, rather, August 28th, which is National Red Wine Day. Yes. I love red wine. I don't know if I'll have any on Sunday, but maybe. I might have to celebrate early. I'm going to have red wine all weekend, let's be honest.

Yes. It's also National Bowtie Day. Yeah. Nick, do you wear bow ties? I love bow ties. You, you seem like a bow tie guy. I could never in a million years see you in a bow tie. No, not a bow tie. I'm not, I don't, I mean, I, you have to force me into a suit like at a wedding or something. Uh, but I can't pull the bow tie off. Just not my thing. More of a black tie, black suit guy. There you go. White shirt.

It's boring, but. No, it's classy. Not boring. It's classy. August 30th, Monday. National Toasted Marshmallow Day. Or is that Tuesday? Man, we are really off on our days.

I'm off on my days. National Toasted Marshmallow Day. Really specific here. Yeah. Not just Marshmallow Day. No, Toasted. End of summer. And not S'm Yeah. Not just Marshmallow Day. No. Toasted. End of summer. S'mores.

And not S'mores Day. No. No, no. Just the marshmallow. Just the marshmallow. Just the singular ingredient. No chocolate or graham cracker for you on Tuesday. Just toast it.

And you can Frankenstein that thing because it's Frankenstein Day. Frankenstein Day. Mary Shelley's birthday. Yes. That's one of my favorite sayings. Frankenstein's monster. Like when clients start mixing things together, ideas. Yeah. Let's not goings Frankenstein's monster like when clients like start mixing things together ideas

yeah let's not go making Frankenstein's monster signature phrase a catchphrase and then Wednesday the 31st is National Trail Mix Day

followed by National Matchmaker Day oh Matchmaker so like match.com Matchmaker I think so Tinder yeah

okay Christian Mingle Cole and I met on match.com did you yeah I was living in New York moving back and shopping in Greenville I think so. Tinder. Yeah, okay. Christian Mingle. Cole and I met on Match.com. Did you? Yeah, I was living in New York moving back and shopping in Greenville. Women's Equality Day, ladies and gentlemen. She was shopping in New York.

What are you saying? She was shopping for me. No, look, I am very pro online dating. This is not about the man shopping for the woman. She was shopping. We were shopping for one another. It was the word choice. Shopping for one another.

You sentimental fool. window shopping? What else is it? I mean, like, you know, you're going to, it becomes much serious

than that once it's a relationship. Oh, yeah. I don't take lightly the relationship. No judgment. No judgment.

You're marrying the children. Yes, but I just find it funny that like, I call a spade a spade, you know. Match made in heaven on match.com. That's what you're doing now.

You're out there shopping or not. I don't know. I remain elusive. Yes. You remain elusive. That means you can DM her folks. You never know. Sneaking into the DMS.

You never know what will happen. Don't call it shopping. So we got some social media news. Yes. Knew it was coming. Knew it was coming. Instagram is testing a copy of Be Real, which we've talked about recently. Yeah, we have. It's called IG Candid Challenges.

Instagram told Engadget that it was working on an internal prototype of the feature, but declined to provide additional details. So it's coming. We just don't know when. I mean, Facebook just copies everybody's stuff. I know. Or Meta, excuse me, Meta slash Instagram, whatever. Sorry, Mark.

And look, it is easily kind of copied. I think the one thing that it doesn't have going for it is the simplicity. I think part of Be Real is the simplicity of the one thing. Right. And no other like things like. There's not a big giant behind it. And getting in it all the time and all, you know, like. So I think there's some of that's part of it that Instagram is never going to be able to replicate.

My question, is there a way, I mean, like, why would you not copyright this so that. The technology? Right. I'm sure they have some, but'm look meta slash i mean i guess when you own the world it doesn't really matter then he knows what to do he knows how to hire people that tell him how to set this up so that they don't infringe upon whatever true rights they may or may not have this is true so i'm sure they're doing that and i guess they felt like they could just copy it instead of buying it. Sometimes they just buy the app.

But I don't know. I haven't gotten into B-Real too much. No, me either. It might be wonderful. It might be the greatest thing ever. It's just on the surface isn't great enough for me to have one more thing. I'm also not on social media to be real.

It is calculated and formulated. Oh my God. I don't really want people to see my laundry thing i've ever heard you say no i'm i want my life to look perfect on social media that's the point yes all right what you got next instagram faces more backlash as it continues to chase TikTok. The CEO, Adam Moseri, am I saying that right? I think so.

Admitted that it's now also gone too far in pushing video in the app, which has turned away even more users. Look, I had a whole diatribe about that two weeks ago. So we're going to have some highlight clips from that soon. So my point of view is great that you're embracing the video trend that two weeks ago so if you were we're gonna have some highlight clips from that soon uh so my point of view is great that you're embracing the video trend and it's democratized and it's not all fancy and it's fun but just be you be your own thing you know be real make instagram instagram again there it is thanks somebody else famous said that know, get them on the podcast. Yeah.

The Kardashians. But yeah. So they're getting more fat. It's going to be, I don't know where all this is going to net out though. Cause they've kind of gone down. Is that genie? I don't think the genie is going back in the bottle. No, I agree. But if nothing else, maybe they'll leave the feed alone.

Maybe they push it to stories. Like I told them to, um, we can play this clip in a year. I don't know. Yeah. I just think they should have. That's not, that's less about me trying to be right and more like what makes sense to me. No,

I agree with you. Same page. I want the pictures. I still like the pictures. I like pictures in my feed. And my friends. Yeah. Something like,

I don't know. Like I appreciate a good photo. Right. You know, like I like video too, but you know what I'm saying, Nick? I like a good photo.

Yeah. It's like a good photo yeah it's like a moment in time something special about it yeah exactly i appreciate the framing and the aspect of like you know even if it's whether a smartphone or a nice phone yeah you know or a night camera yeah so anyway totally trends you can play it you can play it why not if i remember what button it is there it is trends in the metaverse oh it sounded good that time yeah exciting nice soft intro this is fun because we've been talking about going hybrid at the agency and the metaverse is replacing the office meet the gamified workforce of the future for over 20 years

people have collaborated in games like the sims and second life and most recently fortnight and roblox minecraft pokemon go and more these are more than just games they are shared virtual play spaces designed to meet up build worlds battle on buy virtual goods dance off and jam out balancing needs and interest has taken on a new meaning in a world where 73% of teams will have more remote workers by 2028. What are your thoughts? I think that technology will play a role in a hybrid workforce. Yeah. It already is.

Yeah. It's called Zoom and other things. And I do think it can be improved. And I do think it can be improved. Whether or not we need to be in an AR, VR environment. Metaverse. A metaverse, so to speak, to enable better collaboration and whether or not work needs to be gamified. Yeah. It's probably a no for me, dog. But I do think the reality is,

and we're embracing this at Radical, hybrid work is the future, is the now. Like, there's no reason that for certain work and certain jobs and certain things that you do that you must be seated in the same seat in an office with your clicking away at a certain point. I'm modern enough to see that and know that. I think in our world, we need collaboration at times. We have client meetings.

We have to shoot. We have to do content. We have client meetings. We have to shoot. We have to do content. We're doing things. So there's just the nature of what we do is going to require us to be together or physically somewhere besides our home office anyway. But when we're doing things that bring it all together, that really don't matter where the work gets done i i think hybrids the way of the game you got to give people flexibility um and i think technology i do believe that technology can help facilitate process procedure um productivity like there's solutions to this that are going to come out of these softwares and stuff like this.

Whether or not it has to be gamified on meta. Yeah, that to me just feels like we're really encroaching that work-life balance idea. Yeah. Just make work seem fun and then you don't feel like you're working. Yeah. Like it's still work. Just make people get to what they need to get your shit done just get your shit yeah i know i don't you know my big-headed avatar

you know like bouncing around like getting on i'm gonna get on my soapbox in the metaverse and you know really lay the wood there you go is that a phrase hey we gotta work harder here i mean you're really gonna take me serious i'm in the metaverse. There's the Kim Kardashian. Yeah, go ahead. No one wants to work these days. Yeah. So this is interesting. This comes from Fast Company, who I really like and respect.

The metaverse is as dead as Zuckerberg's cartoon eyes. Last week, Meta showed yet another cringeworthy product of its 10.2 billion investment in the metaverse a demonic vr porcelain doll of zuckerberg that looked worse than a second life avatar from 2003 the worst part is not how bad it looks but the fact that it's a symbol of how badly meta is managing expectations for the metaverse i look i I've talked about this earlier. I agree. It's like this stuff's coming eventually. It's getting there. I've watched enough of like real stuff on 60 Minutes

and like other places. I'm like, holy shit, that makes sense to me. Like some of these applications. Like the military. Yeah. But like, but bad versions of gaming looking people, scary, you know. It's horrible. I think Nick made a good point.

I think he's going to stick to what game were we talking about? Minecraft. I'll be the Minecraft building things. Your castle. Yeah the castle. It looks a little funky sometimes too but it's not

as scary as Zucks you know it is but it's the article is spot on it's like they've changed their name which is fine and they're pointed towards this future and they want to be a leader in space and they want to get ahead of it

but like 10.2 billion dollars in something that looks that bad I don't get it oh well I guess they're smarter Like $10.2 billion in something that looks that bad. I don't get it. Oh, well, I guess they're smarter than me. I had one thought about it. Read my lips. No.

There it is. Has to make an appearance. Take a shot every time we hit that button. Yes. And now we have some NFT news after pay. Love that app or that process, releases a designer NFT with exclusive merchandise for New York Fashion Week. The designer NFT costs $100 through a unique webpage

and all proceeds will be donated to the nonprofit Free Arts NYC. Customers can pay in four interest-free installments. Afterpay's NFT release comes with a lower barrier to entry than many NFTs. The designer collection is purchasable with U.S. dollars instead of cryptocurrency like Bitcoin or ApeCoin. And the price is relatively small compared to the high cost of rare NFTs like CryptoPunks. I'm tired of NFTs. Yeah. I'm over it.

It's like, you know, I really like and enjoy New York Fashion Week. You know, I lived in new york for six years and like it's fun it's a cool time there's a lot of stuff that happens around it culturally and everything else and this is just like yawn like by the you know listening to you drone on about it on about like all these like how many technologies can we put in into this thing you know eight coin bitcoin, crypto, NFT, crypto punks. I know that I'm not the target for this on some level. But who is, right?

That's my question. A very small subsegment. And so this is PR is what it still is. Always. It's like, good God. I don. Always. It's like, good God. I don't know. It's news, I guess. NF fatigue.

NF fatigue. Not bad, Nicholas. Not bad. Pretty good. Pretty good, Nick. Well, I think we might coin that. And we'll make sure you get. Bitcoin that phrase?

NF fatigued. NFT. You can make an NFT out of it. Yeah. NFT. That'd be a good article. We'll have a Nick FT. I might write a blog entitled that.

I'll make sure I give you the caption. Do you have a blog? Sure. Cool. It's called the Radcast. Local blog. It's my video blog. Video blog. A blog. Yes. NF fat called the Radcast. Local blog. It's my video blog. Video blog.

Vlog. Yes. NF fatigued. NF teagued. Whatever it is. I'm NF teagued. Uh, Doritos sets consumers on hunt for triangles, an ode to the ship's shape. Chip's shape.

Chip's shape. Say that really three times fast. Chip's shape. Shape. Say that really three times fast. Chip shape. The Frito-Loe brand taps Snapchat for a custom lens that converts real world triangles into Doritos, along with generating a code to unlock prizes.

On TikTok, the snack marketer is issuing weekly challenges that task users with finding and filming iconic triangle-shaped locations scattered throughout the U.S. It's fun. I love this. I do, too. This I can get behind. It's kind of creative, kind of interesting, and it's not around just a gimmick. Right. You know, it's like the shape of the brand of the chip, which we all know and love, and it's making me want some Doritos right now.

I always want Doritos. These pretzels are making me thirsty. These Doritos, this article is making me hungry. It's because we always record at lunch. Yeah, exactly. Yeah, this is fun. This is cool. I like to see how it plays out. Some of the videos, people get pretty creative.

I have a scroll through the article. Very cool. Nick, I think we should find some triangle shapes. We could do the Radcast logo. Exactly. Look at there. There's a dorito look at that genius are we gonna do that for the episode we're gonna have time to edit that yeah it's gonna be a dorito oh yeah that's fun i was like i was you you said it before me i was like yes it's right there i talk fast no it's good doritos fun we'll see i want to see some of the videos

including our own which we need to submit on Snapchat. There we go. And TikTok. Indeed. Next, we have Shopify ads collaboration tool to connect with brands, to connect brands with content creators. I love this. I think this is great.

Shopify this week launched a new shoppable content feature called Shopify Collabs, which aims to connect creators with the platform's millions of merchants. The new feature allows other efforts by Shopify to distinguish itself in the shoppable content space as platforms like TikTok grow and comes as the company faces a slowdown in the number of new merchandise being added. Fun. I like it. It's a great idea. Shopify is always a little bit ahead of the game. We push a lot of clients doing e-commerce, especially if they don't have millions and millions of SKUs. And I think they stay on the front lines of trends. And I think this is a great way to bring, you know, collaborations together and to benefit parties. Parties. Yeah.

So I like this a lot. Finally today, what PepsiCo's $550 million Celsius deal means for the energy drink brand? Well, here's what it means. It means maybe Pepsi, and you knew I'm talking to, needs to come on the show and Celsius needs to be the official energy drink of the Radcast. That's what it means. Carolinas. Yes. The drink of the Carolinas. That's what it means.

Carolinas. Yes. The drink of the Carolinas. In the latest move to diversify its beverage portfolio, Pepsi invested $550 million into Celsius Holdings, the maker of the eponymous energy drink. You didn't think I was going to get that one, did you? I just put him in there and I'm like, he's got this. I've ever paid the view. I was like, oh, did you I just put him in there and I'm like he's got this I have every faith in you okay good great nailed it yes um look do you like Celsius no but

let me rephrase that because you know if they might become a sponsor I'm kidding I wouldn't just bend over for any sponsor now. No. I have had like one Celsius every day. I haven't given the full flavor profile. I just have my choices. I'll try some of the new flavors, the ones I already drink. Celsius I probably haven't given a fair enough handshake to. I've had like one and I was just like, eh.

And it was just one flavor. Probably not a fair judgment. Fair. I'll be fair with Celsius. What about you? I've only had like a couple of them and I think just one flavor. Right. Probably not a fair judgment. Fair. I'll be fair with Celsius. What are you? I've only had like a couple of them and I think they're fine, but I'm not,

when it comes to caffeine, I really do not discriminate. Nick Celsius, yay, nay. Never tried it. Are you an energy drink guy? I have the occasional Red Bull. There you go.

The original. You got wings. That's right. I'm glad you do like you have wings in here. Well, the original, you got wings. That's right. As long as you do like getting wings in here. Uh, so, but look, look,

all these big guys, they need a, they need an energy drink in their portfolio. It's part of the, it's true. You know, cause I, I'll say this,

I'm an energy drink guy and it curtailed the soda. Like I was, I always drank diet Coke or Coke zero or whatever. The energy drinks curtailed that soda. Like I was, I always drank Diet Coke or Coke Zero or whatever. The energy drinks curtailed that. Like, so I, they need to have this in their portfolio to scoop up people like me. Right.

No, I used to be a big monster energy drinker. I would collect the little tabs and wear them as a necklace. Oh my God. I was that one. Was that like an emo thing or something? Oh yes. Oh yes.

Yeah. Oh yeah. On that note, Women's Equality Day, ladies and gentlemen. Yes, they are. And I think that's all we've got time for today.

Tight 40 minutes. Final words from the team here. Words of wisdom, words of guidance for our loyal Radcast listeners. Drive fast and take chances.

Hey, think big and think billions. Thinkbillions.club. Go check it out. Hope you'll join Nick and I in October.

And with that, Christina Yossi, Nick Weaver, I'm Ryan Offord. You know where to find us on all the platforms. We'll see you next time on the Radcast. To listen to full episodes or to contact us,

visit us on the web at theradcast.com or follow our host at Ryan Alford on Instagram. Thanks for tuning in.