Right About Now with Ryan Alford - Raise the Bar for Your PR with Jen Gottlieb - Named the #2 Entrepreneur in the World by Maxim Magazine

Episode Date: January 3, 2023

Keynotes from the episode:Jen talks about how it was like being featured on Maxim magazine as the #2 entrepreneur in the world and how she did it (01:50)Jen started with VH1 and she shares how being her authentic self got the role she wanted (04:29)Ryan and Jen talk about imposter syndrome and being original (08:25)Jen transitions from being on stage (her dream) to being a businesswoman (and helping people) (13:03)How resilience and persistence helped Jen overcome the rejection as an actress and as a businesswoman  - which framed her entrepreneurial journey (15:31)Jen shares her PR journey - How she re-aligned her brand, pursued her passion while helping people (20:17)You need to have Credibility-Influence-Authority (CIA) and Fear-Of-Missed-Opportunity FOMO (28:07)Authority is like a flashy badge - amplify your wins (32:14)Event about building your brand with big celebrity speakers in May 2023 (33:51)This episode is packed with energy, wisdom, and passion and we know you will get a ton of value from this.To keep up with Jen, follow her on Instagram @jen_gottlieb or linktree https://linktr.ee/jengottliebLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast. I'm Ryan Alford, your host. Excited today, talking to another media person, another famous, famous woman. She's a pretty lady, but she's a damn good business person. Talking to Jen Gottlieb, co-founder of Super Connector Media. What's up, Jen?

What's up, Ryan? I'm super excited to be here. Hey, it's the Radcast. I like radical people. uh fit the bill in spades so uh i'm pumped so i'm pumped at that background i'm having uh i lived and had a similar background for many years and i'm like i miss it in a lot of ways but then i kind of don't like that part of me is like oh man i wish i was there i'm like oh man maybe you don't i don't know I don't know. Yeah, New York is like a love-hate. Like right now, it's so cold. It looks really pretty. It looks beautiful. It looks like it's a sunny, gorgeous day, but it's freezing out there right now. So, you know, like you can think about that. If you're FOMOing and you're jealous, just know you can't even go outside. You just have to

look at it. I just like the convenience of everything in New York. You know, it's just like in a way, I guess some people think it's inconvenient but i like this you walk out of your flat and it's like boom you know anything you want any bar your restaurant any food everything was kind of at your fingertips and just the the energy of the city when i was working in the ad game there it was kind of like i don't know refreshing but and then if i wanted to leave it was kind of a pain in the ass. So I don't know. Getting in the black car, driving to Basking Ridge, New Jersey. God, those are some stories. Oh, yeah.

So what's going on, Jen? Lots happening. Congrats. Top, is it 20? Entrepreneurs, Maxim Magazine? Yeah, I was number two. Number two. I think it was 10.

I don't know how many there were. Yeah, something number two out of 20. I mean, you can't get I mean, there's only one other place. But damn, I mean, congrats. Thank you. Yeah, it was really cool. And I wrote about it. And we were talking about this before we hit record. But back in the day when I was on VH1 and I was like the hot chick, quote unquote, that was like my claim to fame. And I really just relied on that and that alone. And it went down a very slippery slope of me completely losing myself. But I always wanted to be in Maxim. I was like, I want to be in that hot 100 or whatever. I think they did like the hot 100. I don't remember what it was called or something. And I would like tell my friends to vote for me because I just really wanted to be like in a really skimpy outfit in Maxim, just like for people telling me how hot I was. Like it was a very, I was in a, I was in a place where that was important to me.

And, uh, that was like on my vision board and something I always visualized. And it's so fun to look at it now to be finally featured in Maxim because I never made it to the hot 100 list. I didn't get it. And I always tell everybody, uh, when you want something and you don't get it, it's not necessarily like a no forever. It's just a yes to something else. And you may not even realize it, but the yes that you're going to get eventually is going to be so much better than the no that you just got that you really wanted. And so now that I'm finally featured in Maxim, it's like, oh, thank God I

was not a hot 100 Maxim girl. Because now I'm, you know, the top two, one of the top entrepreneurs in the world by Maxim Magazine, which is so much better. So it's not necessarily what you want is going to happen. But that's a-okay because a lot of the times you will get something so much better. You just have to wait for it. You have to keep putting in the work. That's right. Well, you've been building a brand a long time.

And so congratulations on that. I do want to talk about that i mean it was interesting you know i've seen you i know who you were i grew up in the vh1 mtv like days like i was like why does she seem so familiar then i looked at some of the shows i was like okay i know exactly why and uh i mean reflect on those times i mean you know, like what what was it like during that stage? How's the media has changed so much, as you know? I mean, it's like TV's. I don't want to say it's not dead. I step short of saying that it's just changed so much and distractions and where media is on the smartphone and on social media. But reflect on those VH1 days. I mean, talk to me about that.

So the VH1 thing really happened on accident. So I was an actress. I studied musical theater in college, and then I dropped out of college. I moved to New York City to study musical theater at a two-year conservatory program where I was like, I'm going to be on Broadway. And immediately after studying at the school that I was at called the American Musical and Dramatic Academy, I booked my dream role in the Broadway national tour of The Wedding Singer. You know, the Adam Sandler movie, The Wedding Singer? Oh, yeah. Yeah. So I played Linda,

the bitch that leaves Robbie Hart at the altar. And in the show, she, you know, she's the girl that's like, take off my Van Halen shirt before you curse the van. And they break up like Linda, you a bitch. So in the show, she's like this, um, like Lita Ford, like, um, like wannabe rockstar. She looked kind of looks like a combination of Joan Jett and like, uh, eighties Madonna, like a virgin. And she's just this hilarious wannabe rockstar chick. So I was on the road playing this character for a year and I get back from, from doing that. And I see this audition for the, for a sec, like a sexy rocker chick. And I'm like, Oh, I could play that part. I could play that character. I know nothing about heavy metal music. I know nothing about rock and roll at all. I am like, you know, as anti heavy metal as you can

possibly get. I've never even listened to a song before in my life, but I'm like, this is a gig. I'm an actress. I can go get this. I'm going to go land this. I needed a job. So what I did is the night before the audition, I remember I Googled like everything there was to know about heavy metal and I'm like studying and learning and trying to figure out like, okay, what can I say to get this job and make them believe that I know about heavy metal music. So I'm like learning all the band names and I go in and I pretty much, I felt like I bombed the audition because I kind of forgot all the things that I was memorizing. I was like, they're like, what kind of music do you like? And I'm like, uh, I like everything from Beyonce to Black Sabbath.

And they could probably tell that I didn't know what the hell I was talking about. This is a fun side note. So I'm going to, I'll tell you all about the show, but how I got the job. I like it. This is part of it. I want to hear it. So at the end of the audition, like I do the whole thing where I'm like guessing what heavy metal music I like. And they're asking me all these questions and I act out the role that I'm supposed to play,

which is the prize girl that brings out the box of junk. My name on the show was Miss Box of Junk. And I was just the hot prize girl that would bring out this box and they would stick their hand in my box and pull out a prize. Very degrading, but I was like all about it. I need a job. I'm an actress. Let's go. And so at the end of the audition, they're like, oh, Jen, I noticed at the bottom of your resume, it says that you do a great Britney Spears impersonation. And I put that on the bottom of my resume just as something funny, but I forgot it was there for this heavy metal audition. And I'm like, this couldn't get any worse. I'm like, I did not get this. So I'm like, yeah, okay. I do. They're like, can we see your Britney? And so I do my Britney Spears impersonation and they're all laughing hysterically. It's like an uproar. Everyone

finally is alive after being kind of bored with me because I didn't know what I was talking about. I leave, they call me like two weeks later and they're like, we want you to be Miss Box of Junk on that metal show. And I'm like, really? They're like, yes, you made everyone laugh. We, you, your Britney Spears invitation got me, got you the role. And I'm like, that was the first moment in time when I learned that being my most authentic self is always what's going to get people to lean in and pay attention because it wasn't that I knew everything about heavy metal music. It was, it was the, it was the me. It was when I finally finally let myself shine that actually got me the gig. So I get this gig by being myself, ironically, but I immediately reverted to, I have to play this

version of myself that wasn't me. I had to become heavy metal Jen. So I wore super tight spandex pants and I cut up all these rocker shirts and I pretended I like heavy metal music, even though I didn't. And before I knew it, I had this big audience of all these metal guys that thought I was like this metal girl. And I had built this brand that was a lie. And if you want to know like what, what it was like on the show, like I got to meet all these huge rock stars, like big time rock stars. And one thing that I learned about, about people from this experience is that everybody, even the biggest rock stars in the world have imposter syndrome because even the biggest people that perform for years and years in front of millions of people would come backstage and they would be so nervous to go on and be

interviewed. And they would come backstage and they would say to me, did I do okay? Was that good enough? I'm like, dude, you're slash. Like, are you asking me if you were good enough? Are you kidding? So it was a really nice reminder to me that people are people are people. And like, every time I get nervous or I feel like an imposter or I feel not good enough, I'm like, everybody experiences that it's a human condition. And, uh, it was a lot of fun. Um, I lost myself along the way because I was playing a fake version of myself that couldn't have been further from who I really was. And when the show ended, I had to reinvent myself and start showing the world who I am. And that was a big lesson in a lot of ways. But I'm really grateful for the time. It was fun. And it gives me a really amazing story

to tell a lot of really amazing stories to tell. Yeah, I mean, a lot to unpack there. But it's like the biggest thing, it was towards the end there. I mean, there was a lot there, but it's like the humanity of it. Yeah. And we preach this a lot exactly what we plan to do. Everything looks so planned and so coordinated, like you being on that show and being the rocker chick and doing all those things, like all that.

But behind all that veil was, okay, here's a girl who has these aspirations and dreams and trying to make the most of it, and it's not exactly who she is and from the outside looking in though it probably looked like you had everything going for you everything was perfect and no one would have known that story or that instance at the time and i think people can take from that like the react i don't know why people it seems so simple that like being yourself is like, you know, everybody's an original. But why do people have such a hard damn time living to that?

You know, I don't know. Are they just scared? Yeah. I mean, well, I always say like don't compare your real life to somebody else's highlight reel on social media. Because while it looked like I was living the life and like all these photos with all these rock stars, I was really out of alignment. I was really lost. I was really depressed during that time because I was living a lie and I was like having an argument, internal argument with myself all the time. Who am I? Right. Like who, who I was in a toxic relationship. And I believe when you're out of alignment in your job, you usually start to get out of alignment in your real life

too. And it started to all fall apart, but publicly it looked great. And I think that people have a really big fear now with social media, especially a big fear of being judged, of not being perfect, of not being good enough, because we spend a lot of time scrolling and comparing ourselves to other people's highlight reels. So the first thing is you're probably not looking at something that's completely real. And I hope for that person that it is completely real. But a lot of the times we just share the great stuff. And that's a-okay because that's what social media is for. But we need to remember that it's not all necessarily really what's going on behind the scenes.

And then also, you know, we compare our chapter one to somebody else's chapter 20. So while maybe we're just getting started, maybe someone watches you and they're like, they want to start a podcast and they see your huge podcast. And then they start to think, I can't do that. He look at how great he is. Look at how many listeners he has, how many downloads he has. I could never get to that. But what they didn't see is you starting from square one, building it from scratch, having

nobody listening to you, I'm sure from the first one and having to put the work in and the consistency. And they didn't see that. Right. So we need to remember that when we find ourselves comparing and, and fearing judgment and fearing being imperfect and fearing starting from the beginning, everybody starts somewhere. Beyonce started from zero. We all started from zero. Yep. Absolutely. And I think I had a negative five people listening the first six six months, I literally set the schedule. I'm like, I think my mom, my dad listened to it 10 times each, so I'd have 20 downloads.

My wife wouldn't even listen to it. No, it's exactly right. The journey's all part of it. Everybody's journey's different. I do have a question. Do you still know the words to Annie? To Annie? I remember reading that in your bio.

I intrinsically remember the Annie movie and all the songs. Wasn't that your first that you knew you were going to be a singer, Broadway actress? Your first taste? I will never forget the moment that i knew i wanted

to be on stage for the rest of my life and it was um i was in this children's touring company where we you know would get up and sing different broadway musicals it was always my dream to be annie i never got to be annie like in the actual show but i every birthday wish i would blow out my candles like i wish to be annie and i finally got the chance to sing one of the songs in like in a show where we sang a lot of different Broadway songs. It wasn't really any, but I remember I was singing that song and you know, you have those vivid memories from your childhood that some of them are just like timestamped into your brain. And I remember looking out into the audience and seeing like my

mom and my dad and the lights and like singing Annie. And I was just like, there is nothing better than this. This is what I want to do for the rest of my life. And it's so funny because, and this goes back to what we were talking about in the beginning, that sometimes it's what you want, but sometimes it's so much better than you could have even imagined. Because what I always thought, and even throughout my entire young adulthood auditioning for musicals, I thought that my future was going to be singing other people's songs, reading other people's lines, being in a show where I auditioned and waited for someone to pick me and or being on television where I recited lines and played a part. And I didn't allow myself to really expand and say, well, maybe there's a different way to perform. And I remember when I quit acting and I started building my business,

my parents said, Jen, are you sure you want to like put your dream? I'm like, you guys, I'm not quitting my dream. I know for sure that I'll end up back on stage. I don't know how, I don't know in what capacity, but I'm going to end up back on stage. And now that I'm a motivational speaker and I speak for a living and I teach and I get to use my own words and I get to pick myself instead of waiting for someone else to pick me. And I'm on stage having those same moments that I had when I was a kid, but it's so much better and so much different. I get to help people.

It's so freaking cool. But I could have never envisioned that when I was stuck in the, in looking at just inside the box of what it should be being an actress. I didn't allow myself to expand. And now that I look backwards, when I connect the dots, I'm like, oh, wow, And now that I look backwards, when I connect the dots, I'm like, oh, wow, it was what I wanted. But it's so much better than I could have ever imagined then. I love it. I love it. What framed your business perspective? Like, you're now number two entrepreneur in the world for Maxim Magazine.

Congrats on that again. I mean, that was like the last thing I read about you. I'm like, damn. But what framed your... So you're a singer, actress, multi-talented, attractive. You've been on VH1, even if it wasn't the right path. But something molded you as a business person,

I have to think. I'm sure there's just natural ability there. But what kind of... Bringing us to today and with Super Connector and all that stuff, but like what what do you felt like molded you, Jen, as the business person? It was really a lot of getting heard no. I think that one of the most powerful tools that a successful entrepreneur can have is resiliency and the ability to be persistent, even when you're getting heard no, when you're getting rejected. Because I think many, and I don't even think this, I know for a fact, because I see it every day. Many people,

the second that they hear no, or they get rejected or the thing that they want doesn't work, they stop or they just like, oh, I guess this isn't for me. I'll, you know, go grocery shopping today and forget it. I'm not going to try anymore. Right. I'm going to go binge Netflix or do something else that makes me feel good because I don't want to be rejected. When I was an actress, I was a professional auditioner. So which means I got rejected probably 10 times a day. Like, no, no, no, no, no. So I got really, really, really good at hearing no. And no doesn't bother me anymore. So as an entrepreneur, when I was building my business, I got heard no all the time. I got on sales calls that I didn't close all the time,

but I was resilient and persistent and I didn't stop until I got the yes. And I think that that was built in inside of me from being an actress and being heard no again and again and again, and being okay with that. I think one of the most powerful tools that you can own while building a business is being best friends with the word no and being besties with rejection and being like, oh, you're rejecting me. You're saying no to me. Okay, cool. That's just going to motivate me to go for it again in another way. And I'll show you. And I had that mindset building my business. And so I never stopped ever. And I still don't ever stop. And I get her no still to this day all the time when I'm trying to speak on big stages,

or I'm trying to get to the next level in my business, or we fail at something, or I don't close a sale, or one of our launches doesn't go as well as we wanted it to. I'm like, okay, watch me. I'm going to do it again. I'm going to learn from that no. I'm going to take whatever I learned and I'm going to put it towards the next one to make it an even bigger yes. And that has framed my, my entrepreneurial journey in a big way. I say you, when you dwell, you live in hell. So I think, I mean, literally that I was talking on the show and it was like, what's the secret to success and all that? Or what, what are common characteristics of successful people? Successful people,

not, it's not that we don't all have a pity party every now and then I throw, I have banners and clowns and everyone at my pity parties. But look, I'm telling you, if you dwell, you will never sit. You have,

I think the best entrepreneurs, like you said, you get no, if you dwell in that moment, it's just, you got to push forward. Like you can't, you cannot stop. We all have to have a moment, but like you have to be just intrinsically driven to like the next thing or how I reframe a no to a yes. It's just, I don't think you can grasp that enough.

If someone's trying to be an entrepreneur how much how important that is you know like just not overthinking that no until because you you'll just convince yourself that you're not good enough or you can't make it like it's just you can't live in that space oh no you can live in it for a few minutes so i like what you said you're like i like to have my pity party so i will put my pity party in a container you gotta feel your feelings it's important personal development yourself out of your feelings or they're going to show up in different ways and your family's going to hate you because you're going to be resentful and spiteful. You just need the timeline. I'm like, okay, I'm pissed.

I'm going to grieve for the next hour or I'm going to go, you know, for the rest of the day, I can be pissed off. But once I'm done being pissed off, I'm going to reflect and see what did I learn from this failure or this fuck up or this no or this rejection. And I'm going to move forward with a new plan. But give yourself a container. I think the biggest mistake is that people are like upset forever or they hold on to it or they hold resentment or they hold on to like, you know, that's like drinking poison and hoping the other person dies if you hold resentment towards somebody else, right? It's only hurting you. You got to let go and you got to move on.

So take your moment, be upset, then be like, okay, I'm done. This is my container. I'm over the container. And now I'm moving forward, looking at what I learned and how am I going to turn this no into a yes. 100%. All right, Jen, let's talk some PR. Let's go. Modern PR. Like, talk to me, what got you specifically, other than some natural connections, natural ability and those things, but talk to me about your journey into PR and then leading up to what you guys are doing for people. Yeah. So when I, my whole that metal show portion of my life

ended, it ended with a big bang because of this, uh, in one week's time, the guy that I thought I was going to marry, uh, broke up with me, kicked me out of the apartment because he was cheating on me with one of our friends and my show got canceled. And so I went from living in this multimillion dollar apartment on the Upper West side with this guy that I thought I was going to marry to with this, you know, TV show and this job to living in a tiny little bedroom with a window that faced a brick wall with six other actors in an apartment. Cold hard change. Oh, yeah. So I was like staring out at that brick wall and I'm like, one day I will know why this happened.

And that's all I could say. One day I will know why this happened. And really, one day you always know why you don't necessarily know in the moment. I didn't know for a very long time, but now I'm talking to you and I'd be like, Oh, this is exactly why it happened. And I decided in that moment that I, I needed to, I wanted to be an entrepreneur. I wanted to build a business. I didn't want to wait for somebody to pick me anymore. I wanted to choose myself and I was really into fitness. I was really into light, like healthy living. And I knew how to work out as an actress, like as a performer, I was really

good at that. And I always wanted to train people. So I was like, being a trainer is a great gig because I can still act and I could like make my own schedule. It's kind of like being an entrepreneur. So that was the first business that I decided to build. And I needed to rebrand myself though, because everybody knew me as this heavy metal chick. And I was, that's who I was. So I had to do a lot of rebranding and a lot of repositioning and a lot of changing the narrative. And I didn't really know anything about business or marketing, but I knew a hell of a lot about PR. I had a lot of relationships. I had a lot of people that I knew that knew a lot about that. So I started getting featured in the media as a fitness girl and telling the story about how I went from being on that metal show to now helping people transform their bodies and their lives.

And I started getting on TV for it. I started getting into publications for it. I started amplifying and leveraging all of that media to tell a different story. And so I started learning how to do that kind of by just doing it and implementing it myself. And then I met my now husband, Chris, and he was doing these events for entrepreneurs that connected them to the media. And I'm like, this is cool. He was teaching them how to pitch themselves, how to get themselves into the media. And I saw something very cool when I looked at this vision. I was like, you're doing events. I'm really good on stage. I haven't been on stage in a long time. I know how to teach people how to do this. And then there was another through line that a lot of these people that he was teaching how to get in the media, they had a lot of mindset issues. They had a lot of lack of confidence,

fear, imposter syndrome. And I had a lot of tips on how to be more confident and how to get over rejection and how to be, how to have perseverance, how to be persistent. So we came together and we're like, let's build super connector media and let's do PR differently. Let's lead with the mindset piece. Let's teach people how to be more confident. Let's teach people how to share their mess as their message, their real version of who they are, because I spent a long time just sharing the fake version of who I was and let's make this a show. And so we started producing these events that connected entrepreneurs to the media on Fair Advantage Live in New York City. And that grew into our agency,

which then was acquired this year. So we don't have a PR agency anymore, but now we teach thought leaders, entrepreneurs, business owners, authors, speakers, how to build profitable brands, not just by leveraging PR, but by leveraging social media, all types of media, podcasts, YouTube, and being visible and omnipresent. And it's so fun. And that's the story. I love it, though. But, you know, you nailed it.

Like, I use this term all the time. It's become, like, my catch term, and it sounds so bad. You eat your own dog food. Like, you have learned your skill, and you honed your craft, and then you re-deconstructed it, engineered it into a business and doing it for others killer, you know, not just making it up. And then you sold it and now you're doing it. What I really love about what you're doing.

It really caught my attention was you couldn't be more right about who owns the relationships and having relationships with media and the way that you guys frame that it's so important for people if i'm not dogging on traditional pr agencies look i've worked for them i know them but like but they own a relationship i love how you're training people to build the relationships and do it for themselves on some level but also just building those true connections one-to-one. Yeah. That's one of the reasons why we sold the agency arm of our company. We noticed that our mastermind members and the people that we were teaching were actually getting better results because they weren't renting the relationships. They weren't renting the information. They owned the information and they owned the relationships and they knew how to do it themselves. And that

is real equity in yourself and in your company. When you know how to do it themselves. And that is real equity in yourself and in your company. When you know how to pitch and you have the people in your Rolodex to pitch to, now you've got the power. And so these people that we're helping own that power, they own that equity, they own that knowledge, and they're getting unbelievable results. And we're like, you know what? This is what we're passionate about. Not only are they getting amazing results, but they're also transforming their lives and lives of their families and their mindsets and their confidence levels. And so we're like, what if we took all of our energy and we took it away from the agency and we put it into our events and our trainings and our teachings and our masterminds

and we sold the agency this year. And that was actually taking a very profitable arm of our company and getting rid of it. And many people would say, don't fix what's not broken, like leave it alone. It's, you know, running. And we're like, this doesn't fill our cup. It doesn't make us happy. Uh, and we, and we made that decision and made that pivot this year. I like it. I mean, I, it's tough, but I respect the hell out of it. And I like that, you know, you're staying in the same lane. It's just on a different highway

you know and it's uh it's great to see and i you know it's i literally have a tag i'm trademarking it pays to be known and like literally because it does it and owning and creating relationships you have to amplify your message. This world with which we live in to hide behind a desk or do these things, those days are over. You have to be able to get your story out there, be in front of people, and amplify. And it sounds like that's what you guys are doing at the top of your game. Number two on Maxim. Thank you.

I love celebrating this. I haven't gotten to celebrate this much ever yet. So, so much fun. Yeah. I feel like if you have a service, a story, or a product that helps people, it's your responsibility to be seen. Because every day that goes by that you're not is another day that those people that need your help are going to go pay someone else or listen to someone else or follow someone else that's not as good as you and doesn't care as much as you simply because you're too insecure

about putting yourself out there so if you're not being seen because you're scared of what people will think or you're scared that it's not perfect enough or you're scared of being judged it's actually i hate to do this but i'm a new New Yorker and I give tough love. It's selfish. You're right. Let's give some value. We're already giving tons of value. I can see the minds working of our listeners going, damn, Ryan says these things and he gets Jen on here and she's telling us the same thing times 100. And holy shit, she's pivoted and sold companies i gotta do this shit so talk to me about like what's in the playbook like at a high level i know we're gonna

give you all the links and all that stuff so everybody can come follow you sign up for whatever and learn tons of shit one-to-one whatever that looks like but talk to me about what's you know if you've got the mini the mini course course playbook, like what's like the number one first step for someone that's trying to, you know, they've got a business. Maybe it's already successful, but they want to pour gas on the fire by telling that story individually as a CEO. Or, you know, they're starting their personal brand journey. Like are there a few tips or tricks of the playbook we can share? Yeah. So I like to live by these three letters.

C-I-A. So you want to build credibility, influence, and authority. Those are the three things. If you have those three things, people will buy from you forever. They'll listen to you forever. They will follow you forever. And they will really think of you as a recognized expert. That's the number one most important thing.

You have credibility, influence, and authority. And the fastest way to create credibility is to be featured in trusted sources like trusted publications or TV shows or podcasts. Because here's the thing, any Joe Schmo can get on the internet and say that they're awesome. Anyone, anyone can go and get on Instagram and be like, I am the best business coach in the world. I'm the best, um, you know, real estate person in the entire world, but not anyone can be featured in Forbes. Not anyone can be on the Radcast. Not anybody can be featured in Business Insider or in Maxim. So you want to make sure that you create that credibility. And the fastest way to figure out where you should be creating credibility is to use FOMO as fuel. And what I mean by FOMO is not fear of missing out,

but it's more fear of missed opportunity. So that thing we were talking about in the beginning, where people are comparing their chapter one to somebody else's chapter 20, go do that. Go look at people that are doing the same thing as you or something similar that you are kind of FOMOing over. You're like, wow, I wish I could be visible like that person. And go see what kind of credibility markers they have. What podcasts have they been on? What articles have featured them? Who's writing about them? What writers, what are writing about them?

Because those people, those publications, those shows talk about the same topic that you do and feature the same type of people as you. So those are going to be your hints and your guideline as far as your roadmap of where you want to be and where you want it, where you want to be featured to create that credibility for your brand. So you can start reaching out to those publications, to those podcasts and pitching yourself to create credibility. And then when it comes to influence, the biggest tip that I have to build influence is again, like you can't build influence on your own. It's very difficult. The algorithm makes it very difficult to just try to post stuff and create influence and become someone that's

influential. So you have to be featured on OPA, other people's audiences. So you want to create relationships and connections with other influential people. So they will feature you in front of their audience. And you've got to be really strategic about that because you want to be featured in front of people's audiences that are the type of audience that you want. So for me to go be featured in front of a heavy metal audience right now, like if I were to go tap Eddie Trunk, the guy that was on the show with me, be like, let me be on your podcast. I'm sure he'd love to have me. But then I'm going to be in front of like a whole bunch of people that I don't necessarily want following me, right? They're not going to buy my stuff. They'll be great followers, but then I'm going to be in the exact same position that I was in ages ago.

So you want to be really strategic in the type of audiences that you're getting in front of, but the fastest way is to leverage other people's audiences. So you want to really dive into your network. Who do you know? Who can you connect with? How can you serve some influential people and help them so that they're going to want to help you to share their stuff. I'm sure like whoever gives you like a five star review on your podcast, maybe DMs you, I gave you a five star review. I shared it. You're going to remember that.

That's right. Provide value. I love that. And, you know, speaking of I'm going to live up to a authority, the Radcast is the authority in marketing and business because we have the number two entrepreneur, according to Maxim Magazine, Jen Gottlieb here on the Radcast is the authority in marketing and business because we have the number two entrepreneur, according to Maxim Magazine, Jen Gottlieb, here on the Radcast. So, see, building authority here, Jen. I'm eating your dog food and mine. I love it. Well, the analogy I like to use for authority, this is my favorite thing in the world because it ties the whole CIA thing in.

All right. So think about, like, we're watching a movie and there's, like, an undercover agent. Nobody knows he's undercover. He's Joe Schmo. Nobody listens to him. Everyone thinks he's a bunch of bullshit. But then when that CIA agent flashes his badge, suddenly everybody needs to listen to him, right? All of a sudden, the only thing that changed was that he was holding up a badge or she was holding up a badge. It's the only thing that changed. So your authority is like flashing your badge. So it's taking that credibility and influence and amplifying it everywhere. Flashing that badge, flashing that badge that gives you power, authority, power. So people want to listen

to you. So that's why we teach amplification and we teach it like no other, like how to take a media win, like that Maxim hit that I got and share it in a way that's going to make somebody want to put me on their podcast and talk all about that Maxim win, right? You wouldn't know about that if I didn't share it in the way that I shared it and told the story that I told when I wrote the caption and the image that I used. So it's all about taking those media wins and flashing your badge everywhere, showing them off and amplifying them in a way that gives you more authority. Boom. Love it. And look, that wasn't even on the show notes. That was like five minutes before the show.

I saw your latest post, and I was like, I reframed the whole episode because I'm like, damn, that's a big fucking deal. I mean, you know, so we need to talk about it. We need to amplify it. I mean, it's such a great accomplishment. So, Jen, where's it all going? What's the future hold for Super Connector and for you and, you know, everything you got going on?

Thank you for asking. Well, I have a big book coming out October 10th, 2023. Hay House is publishing it. It's going to be a big deal. I'm very excited about that. And before that, though, we are doing our first large event. So we're doing a big 500 person event in May. It's going to be all about building your brand. It's our very first time doing this. We're going to have mega, like big celebrity speakers and it's going to be

absolutely epic. And I just, I, my goal, right? Like my personal goal, I want to be the greatest motivational speaker of all time. So I just claim it. I say it out loud, even though it really, like, you know, I feel totally like imposter syndrome and insecure and nervous when I say that out loud, but I make sure that I say it no matter what, because you never know who's listening. So anyone that's listening to this, if you want something and you desire something, say it out loud, tell people, even though you feel nervous about saying it, you know, fear of failure, fear of not getting it, whatever, say it. You never know who's listening and the fear of not getting it, whatever, say it. You never know who's listening and the universe is also listening.

So that's my desire. So I'm going to be speaking on as many stages as I possibly can this year and creating my own and, you know, my big book. That's what's going on. I love it. Manifest it. You know, the only way to manifest it is to say it. Then you do it. It's funny how, you know, all this stuff, you know, like we're talking and, you know, people hear this stuff.

And some of it even I go, man, like I say it out loud. I'm like, it's cliche, but it's so damn true, though. It's like it just is. And so you've got to get it out of your own head and your own way. And Jen Gottlieb will help you get there. Talk to me about where I can get up with you, Jen. Where can we find all the deeds and everything that's important

with getting involved with everything you got going on? It's so simple. Just go to my Instagram. Super easy. Everything's there on my link tree. You can find everything. You can find my podcast. You can find my website.

You can find how you can work with Super Connector Media. So at Jen underscore Gottlieb. That's it on Instagram. Go there and have fun. And I'm in my DMs. So, anybody that's a friend of Ryan's is a friend of mine. Shoot me a DM and I'll respond. Love it.

I love it. I love it. I really appreciate you coming on, Jen. Really motivational. Really inspirational. And, you know, I'm number two entrepreneur on Maxim Magazine. I like to repeat things, you know, like it just, you know, especially when there's such great accomplishments.

Damn. Congrats to you. Thank you so much. And thank you for having me on the show. This was so fun. I loved getting to know you. I know. A ditto.

Hey, guys, you know where to find us. We're at theradcast.com. Search for Jen Gottlieb. You'll find all the highlight clips from today plus the full episode. You know where to find me, at Ryan Alford on all the platforms. I'm blowing up on TikTok. Go hit me up over there.

We'll see you next time on the Radcast. To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.