Right About Now with Ryan Alford - Share a Coke with a Hero; Lady Gaga and Oreo's Collab; Ryan Reynolds and the Match Made in Hell; Mr. Pringle's Glo-up; Pepsi's at Home Spa Kit; Here's your News Update!

Episode Date: December 4, 2020

Welcome to another episode from The Radcast! In this news update, host Ryan Alford and news co-host Reiley Clark, break down the week's trending marketing news.Here are the topics:Coca-Cola gives you a way to share a coke with your holiday hero.Lady Gaga collaboration with Oreo's. In this collab, you'll see Oreo's launching exclusive flavors.Ryan Reynolds agency, Maximum Effort, created a clever video for the Match Group. This spot pokes fun of the dumpster fire this year has been for singles, wishing you a happy 2021 in your dating search.Mr. Pringles gets a glo-up after 20 years. This glo-up keeps up with the simplistic and modern look that other brands are also currently doing.Pepsi is giving you a way to relax at home, with your very own Pepsi Spa Kit. Learn more in this episode.If you enjoyed this episode, share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

It has to start somewhere. It has to start sometime. What better place than here? What better time than now? You're listening to the latest Radcast News Update. Here's Ryan and Riley. Hey guys, what's up? It's Ryan Alford and the lovely Mrs. Clark. Can I call you Mrs. Clark? Riley Clark? Riley Clark, yeah. I'm not married. Ms. Clark? Ms. Clark. Ms. Clark.

Sorry, I'm around older women all the time except for you. My wife is the Mrs. Ms. Clark. Riley Clark, what's up? Welcome to today's news episode. Yes, thank you. Thank you. Glad to be here. First week of December, I might add. Yeah, that's a lot to process, but you know, it's okay. I saw these memes over the week, and it was just like me recovering from March,

and then it was like realizing March is actually three months from now. How about all three weeks to get your shopping done? There you go. I'm just scared of everyone. I know. You're really freaking us all out the last couple weeks. You keep giving us these ticking, you know. It's so funny.

My wife, like yesterday or two days ago, she sent me a note. She's like, I'm getting really nervous about Christmas. I mean, I think it was still November 30th. I'm getting nervous about Christmas with the boys. I'm like, I guess it's just the man in me. I'm like, it's not even December yet. You've got 26 days. Right, right, right, right, right.

Yeah, that's funny. No matter what we do. Exactly. Well, early Christmas season here, if I might add, on the latest news episode. We're feeling festive. There's a Christmas tree in the office. Yes, there is. There's at least five in my house.

There's, you know, garland wreaths hanging everywhere. So it's definitely feeling like Christmas. Yes. We need to get garland in the office. I was just thinking about that. I know. The Radcast Studio needs something. Oh, yeah.

I'll get that taken care of. I'll get that thing cared of. So what's new, Riley? Nothing too much besides just work. I feel like we've had a lot of just really great progress with a lot of things on the podcast. We're starting to get some merchandise kind of stuff together, which I thought would be exciting. So hopefully if you've been enjoying our podcast,

we'd love for you guys to get some merch, um, from us. And it's just kind of, kind of be like that, you know, badass kind of vibe of like business, you know, kind of goal, but also podcast kind of culture. So it'll be a good, it'll be a good little mix of, you know, everything in there, but I'm, I'm excited to get that out for you guys. I like it. The, the uh it's going to be interesting like we're playing around with a few designs and you know we've got um a few ways

that we can test some different things so i'm excited to see where that goes and i'm kind of a merch junkie that i'm like a they need a t-shirt or a coffee cup or anything with like something cool on it i'm like how do i get it how do i get it like i need more my wife hates it because i've got my closet i'm gonna have like 400 t-shirts i'm starting to clean them out and it's like yeah i'm like i'm such a you know i'm that guy walking by something i see a t-shirt that's a cool t-shirt i'm gonna buy it i need that right you want it as soon as you see it yeah exactly yeah how have you been though it's been good. You know, family's good. Wife's getting towards the other side with the shoulder surgery. So kids are getting excited for Christmas. Some little elf has started visiting us. And if you follow me on Instagram, you're following along because this little guy is really rubbing it in.

And I'm about to take it to them. My kids love it. I have a love-hate relationship with them. I only like them because my kids like them, but I really want to smack them in the face. I can't imagine. Well, you have to think about it like every night. My wife has like it all planned out and everything, but it's like, you know, the last thing you're like going to bed

and you're like, you know, oh, God, where's Elfie? Okay. Right, right, right. Where's like going to bed and you're like you know oh god where's healthy okay right right right and then where's he gonna be yeah and so uh but my kids they love it so uh it's good kids are getting hyped for christmas and you know just stay on the up and up uh work picking up we've it's it's like everyone's woken up the last couple months had been been really busy with existing clients but new business had slowed a bit. Not in a bad way, but just – and now suddenly it's like we're getting calls every other day. Absolutely. It's an opportunity, so it's good. And our newsletter launches today, so if you're on the email list, if you go to radical.company, you can get on our email newsletter list.

We do that once a month month so that's going out today the december version we do a lot of good uh it's got the content that we've produced throughout the the last month uh as well as some really good i think our our digital media team puts together some really good insights right and recommendations or links to articles for stuff that we're finding really interesting or kind of edge cutting edge tactics. Ooh, look at there. We'll sound the fish coming in. We'll play with all the things today.

But yeah, so check out our newsletter anytime and you can get signed up for that, but it's good. You know, I was a little disappointed. You feel hustle got canceled. It just felt like the right thing to do. Whether we you know we're in south carolina here and the uh it's been very what i'd call warm you know november was right right like 60s and 70s the entire month and then we just got blasted by cold front so we were going to do an indoor outdoor event with gvo hustle so we're going to push it towards february just feels like the right thing to do with covid still kind of picking up and you didn't want to jam 100 people or however many people showed up no i think yeah so

that's good but here's riley with the news Okay, so we have five articles, topics for you guys today. The first topic is Coke is, well, Coca-Cola has always been the person who has the, you know, share a Coke with someone around the holidays, well, even, you know, for a long time. But this time they're kind of doing one that's sharing a Coke with, you know, your holiday hero. And, um, it brings in this really nice, um, acknowledging factor that I think Coke has always done, you know, with the personalized name tags or whatever it is, but sharing and giving back with, you know, the essential workers that have been, you know, very tirelessly working this year. Um, and I think this is, this is just a really sweet thing. And I'm glad to see that this is what's, you know, their, their kind of message

part of, you know, this holiday season. No, I mean, it's very timely. They, like you mentioned, it's since I can remember their campaigns, it's always been about share a Coke, you know, sharing the experience of a Coke, you know, I think they've always positioned me as that brand. And, you know, having been kind of a Coke lover my whole life, I've transitioned to Diet Coke and try to drink less than I used to, just in balance, drink more water. But there's something about that, you know, refreshness of, you know, the effervescent, like the, I don't know what it is.

Like I think about having a Coke and it's like fizzing in your face and it's sweet and it's like yummy and all that so i hope i'm selling some coke right now right but anyway i've always they've always had the campaign kind of share a coke share the joy um and so it plays in with their brand and then with the time period you know my hero like so handing those out to first responders or police officers or whoever is, you know, your hero during this difficult time that we've had feels like a great brand play for them, um, playing off something they'd already done. And, um, I think it's great. And I think, um, I think that you'll see a lot of this, you know, it was cool when I remember, remember when they had the names on the Coke bottles. And I think they just stopped that.

But I was always looking for my name. So, like, you know. Could you not find your name? Oh, I found it eventually, but it took a while. I mean, Ryan, R-Y-A-N, it's not uncommon, but it's not a John, a Michael, a Peter. Imagine Riley, R-E-I-L-E-Y. Yeah, I did not find it. I was that kid that, like, when you were younger, you'd find the key chain. Oh, Peter. Imagine Riley. R-E-I-L-E-Y. Yeah, I did not find it. I was that kid that when you were younger, you'd find the keychain.

Oh, yeah. I never. Myrtle Beach, looking for the pocket knife that has your name on it. My brother and sister could, Hannah and Andrew. I mean, they were able to find their keychain or whatever, but it's funny. We didn't really help our children with that notion, too. We have Nash, Hogan, Hudson, and Clayton. Those aren't exactly the most common names either. So we go to the Myrtle Beach gift shop and it's like,

can you make us some t-shirts? Okay. But no, I love this campaign and hats off to Coke. Absolutely. Next topic is Lady Gaga is collaborating with Oreos. And I like this because, I mean, we've talked about this in the last couple of news episodes anyways, you know, cross-industry collaborations, whether it's wrappers with McDonald's or Taco Bell or whatever it is, and now you have Lady Gaga with Oreos. And she's having a couple different flavors, so to speak.

The one that's coming out, I honestly don't even fully know what this flavor is gonna taste like but it neon green yeah but it I mean it looks I mean I kind of want to taste it now you know but it looks super cool so I mean we'll see what happens with that but it's great I love you know we talked about this on a lot of news episodes we bring in a lot of pop culture references and things like that and so it feels like a great play for the brand you know oreos in the last call it someone's gonna correct me on this no it's been exactly four years two or three years it seems like i just started noticing they're you know playing around with brands and flavors like forever it was only

white and chocolate like yeah that was you know you had double stuff. And you got double stuff. Double stuff was it. Now you've got ultimate stuff and big stuff and large stuff. That's right. And peanut butter chocolate and mint. Like, okay, I love the flavors and guilty pleasures. But this feels like a good extension even past that in getting the pop culture reference. Lady Gaga is promoting the hell out of it. And you're going to see it all over social media.

Right. People are going to, you know, like have a CD or their, they don't even have CDs anymore, Alomart, whatever, from Spotify. Right, right, right. And have their Oreos next to it. So you're going to see it on social media. For sure. People are going to play because the colors are really bright and interesting.

Just like Lady Gaga. Exactly. And so it seems like a great play. And, again, I love it when brands kind of take a detour from the everyday and get more into the vernacular and the mindset of pop culture and or just everyday music. Right. So it feels like a great brand play to me.

I agree. Uh, our next article is probably my favorite topic that we're going to cover today. And this is, if you haven't seen it already, it is Ryan Reynolds, uh, media content company, maximum effort. And they are playing on, you know, what basically a shit show 2020 was. Yep. But they're highlighting. And we can all say that, right? It's been a shit show.

Oh, for sure, for sure. But they play so well on, like, just the resilience of singles in 2020. And it's this campaign for Match Group, which, you know, embodies, what is it, like, Tinder, Hinge, and even Match.com. And then they're having this video of this Satan matches with 2020, and it's a match made in hell. So funny. No, it's brilliant. It's clever.

It's a detour from what they've done normally, because matches normally have been like happy, shiny, these couples that we put together so you know i love it when a brand's you know reflective and self-aware of like what's happened with this year and i know if you're watching it on you know if you're watching the video right now youtube we've got the commercial playing so i definitely encourage people to check it out but again great for the brand um interesting that ryan reynolds i think he's like getting into everything. He is.

You know, was it gin? Is it gin that he's doing? Or he's doing some kind of alcohol. And then now a production company. So, hey, you know, just come into the ad world, man. No, exactly. But really cool spot. And you need to watch it because it's all, like we talked about pre-episode,

like it's all the little subtle things. It is. It is. They have this toilet paper. Yeah. They got a couple like eating a picnic on the football field, and it's like WTF in the end zone paint. There's a lot of just little subtle jazz.

It's like, yes. I love it. And just the emptiness of like everyone else that's like not in, you know, they're in the stadium, just like taking up the space on the field, like to themselves, but because clearly no one else is able to not in you know they're they're in the stadium just like taking up the space on the field like to themselves but because clearly no one else is able to be in the stadium it's just them you know and you know wherever it is the toilet paper the even the hornet that was in the beginning it's it's clever it's funny and i'm i'm very entertained by it and i think it was a really good spot because at the very end it's like you know make 2020 year 21 your year and it's it's clever and so we'll

we'll see where it goes but i think it's it's it's been a cool spot yeah cool spot for sure our next um article is pringles is revamped their packaging their packaging the dude the mr pringles has a glow up that's what they call it and i thought it was interesting that they had you know they're trying to pull more of this modern simplistic bright color kind of stuff and that's great but i just i don't know i don't know. I don't know if I really like the new Mr. Pringle. I don't know. What do you think? You know, I understand why they're doing it, but it's been, it's like,

it's interesting when brands stick with something for as long as they do, and then they decide to. That was 20 years. Yeah, and so everything, I don't know, deserves a refresh and all those things. But whether or not it's going to move the needle or not, I don't know. I have no idea. But at least they're using good vernacular for a glow up. Well, right.

And that's what was funny. I like that they brought in the cultural relevance of just like everyone's having a glow up right now. Or what was your glow up over the last couple of years or whatever it was.. I like that they brought in the cultural relevance of just like everyone's having a glow-up right now or what was your glow-up over the last couple of years or whatever it was. And I like that play on it. But, you know, the mustache is like really kind of in your face now. I'd love to see the market research. You know they did this.

Oh, for sure. Like on the shelf, I'm walking by. I'd like to get like, if they're playing towards more of the Gen Z millennial crowd, if that's the goal here, I'd like to do a test with 50 people in the mindset age group, whatever they were going for, whoever their target was, and walk down the shell file and see how many noticed the difference. Right.

Yeah, that's true. That's very true. And if, again, and that's not the only judge of it because they put it in social media. There's a lot of other places where it's more in your face. Right, right, right. I'm sure that's what someone would say. Right. But, you know, it's just really moved the needle for them.

I don't know. But, you know, it's to glow up. Right. Well, they even said, you know, they're trying to do a fresh as Mr. P sweepstakes. And so this is something that they're trying to get their Twitter followers. So if you follow Pringles on Twitter, they're really encouraging their fans to tweet their favorite Pringles variant. And then, you know, you'll get a chance to win $1,500 and then a selection of the new chips, the new line of chips. And I know that they're also trying to play on the fact that you can stack Pringles stackables.

What was it? The Super Bowl 2018? I'll tell you what. I've been mixing Pringles flavors for like 20 years. You give me some nacho cheese and some pizza together, I stack those things. It's good. They should have been calling me a lot earlier if they want some crazy blends. Right, right, right, right.

My kids, we've got Pringles and chips everywhere in my house. No one has the willpower that I do. I mean, the amount of junk food that is in our house. And we feed our kids good. I don't want to go, oh, he just said junk food. No, not all the time. But we do have some crazy snacks everywhere. And I'm like, hmm.

And I'm trying to tighten it up. Right. Damn, those Pringles look good. That is funny. So I do love some Pringles. Right. crazy snacks everywhere and i'm like when i'm like trying to tighten it up like right damn those pringles look good that is funny but i so i do love some pringles right uh whether or not his his beard and his mustache or you know getting blown up uh all grown up grown up you know all growns up that doesn't make me think of i think of glow up he's all growns up but uh all glow up yeah mr p absolutely our next topic and our last topic for today. This is a very interesting one to me because Pepsi is getting in on the self-care initiative

that I guess everyone else is trying to been getting, that has been getting on this year as well. And they are creating a Pepsi at home self-care kit that comes with a Pepsi bath bomb, Pepsi sugar scrub, and a Pepsi face mask. Now my question, I have several questions about this when I first saw this, but if, if it's going to feel, if it's going to be like Pepsi and it's going to have that Pepsi flavor and stuff like that, are you going to feel sticky? Like, you know what I mean? Like, I don't want to be feeling sticky after. That's not why you use a bath bomb.

You're using a bath bomb to just, like, chill. But, like, if it's going to, like, smell like Pepsi or, like, that kind of sugary, sticky stuff, if it looks brown, I mean, oh, I don't know. I don't know. What is your opinion on this? I like the notion of what they're trying to do, you know. I'm over here negative, and you're like, the notion's good. I like the notion is right. Right. The insight that drove it.

Like sometimes when we go over some of these news things, I back my way into the strategy. The strategy and the consumer insight is right. We have a very overstimulated, overworked, overstressed society as a whole right now. 100%. So the insight on society and the notion of giving them a spa retreat, do all that, feels right.

Right. Whether or not it's right for Pepsi, I don't know. But I can get down that path. Right. But to your point, there's just like this, for me, focus group of one here. When I think of being clean and comfortable and relaxed, I think of just clean smells and fragrances.

Yes, exactly. And maybe some wintergreen. I don't know. Right, right, right. But Pepsi is not the first thing that comes to mind with wanting to rub it rub it on myself you know i have some pepsi soap but i don't you know hey it's the thought that counts i guess but uh it feels like uh a little i don't know sometimes sometimes just because you can doesn't mean you should.

Totally agree with you. This falls in that camp for me. But we'll see. I get that. But I also know that like Pepsi, at least, you know, according to what they're trying to been, they're trying the last like, what is it, year? So they've been trying to get more as a lifestyle brand versus just a soda brand. And so to that end, I understand trying to now bring in self-care i mean what was it last year they did a collaboration with all those fashion brands like urban outfitters i'm okay with cardi b you know in the commercials and all that

like hey more cardi b but soap scrub right you know what is this doing for you like what is you know yeah but anyway so that's um that's actually it for us today but you know what is this doing for you like what is you know yeah but anyway so that's um that's actually it for us today but you know obviously we can yeah it's going to be interesting to see what this happens but the other thing is actually if you want to participate and try to get this at home spa kit you have to tweet pepsi um hashtag pepsi spa and hashtag sweepstakes tag one of your friends the company said and that's how you're going to, I guess, get in this. I don't know if it's going to be like a bowl. They're like drawing out your handle for who's going to end up getting this

at-home pocket. I imagine they might sell them too. They've got an e-commerce store off their website. Right, right, right. Probably have it both. If you'd like to buy some Pepsi Soapscrub, you know where to go. Exactly, exactly. Cool. Well, enjoyed it, Riley, you know where to go. Exactly. Exactly. Cool.

Well, enjoyed it, Riley, and look forward to next week. Yeah, we'll see you guys next time. All right, guys. We'll see you next time. Yo, guys. What's up? Ryan Alford here. Thanks so much for listening.

Really appreciate it. But do us a favor. If you've been enjoying the Radcast, you need to share the word with a friend or anyone else. We'd really appreciate it. And go leave us a review at Apple or Spotify. Do us a solid. Tell more people. Leave us some reviews. And hey, here's the best news of all. If you want to work with me directly, if you want to get your business kicking ass and you want Radical or myself involved, you can text me directly at 864-729-3680.

Don't wait another minute. Let's get your business going. 864-729-3680. We'll see you next time.