Right About Now with Ryan Alford - Spencer Pratt - Reality TV Personality, Podcast Host, and Entrepreneur

Episode Date: August 17, 2021

In this episode on The Radcast, host Ryan Alford talks with guest Spencer Pratt, Reality TV Personality, Podcast Host, and Entrepreneur, about his challenges as an entrepreneur and inspiration for ent...ering the world of crystals. Spencer also shares his experiences as a cast member of popular reality TV shows, stories he wants to share with the community through his podcast, and more...Spencer also has a quick take on our latest segment of RAD or FAD trending topics;The OlympicsFree BritneyTikTokCrystalsLearn more about Prattdaddy at www.prattdaddy.com. Follow him on Instagram (@spencerpratt), TikTok (@spencerpratt), Snapchat (@prattspencer) and YouTube (https://www.youtube.com/c/ThePratts)If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Transcript
Discussion (0)
Starting point is 00:00:00 Thank you for having me. My first, you know, credible podcast that I get to be on. I mean, finally we get to talk about some money. That's what I like talking about. Of course I'm doing swipe ups in my stories. My story is always like, then they're like, well maybe limit your swipe ups. I'm like, so you're just telling me the algorithm is hiding my content because I'm trying to monetize your app without paying for it. You know, I probably wish I had listened to my college pledge brother
Starting point is 00:00:28 that tried to have me put all my money in Bitcoin in like 2011. But back to Reach, I wish everyone loved me because then I would reach more people. I really just came on this podcast because I was hoping to learn some things I didn't have to like pay to hear.
Starting point is 00:00:41 So, no. Hardest part of ending is starting again. like pay to hear like so no you're listening to the radcast if it's radical we cover it here's your host ryan alford hey guys what's up it's ryan alford welcome to another edition of the radcast. We're even more radical than we usually are. Hey, we've been getting real. We had a bachelor on last week with Ben Higgins. Now we've got, can I call you Pratt Daddy? I'm always like, as soon as I heard you say that, I'm like, this is Pratt Daddy.
Starting point is 00:01:22 Call me PrattDaddy.com. PrattDaddy.com. Hey, I like the branding, man. You're a smart businessman. Spencer Pratt joins the show. Reality TV personality. Podcast host. Now an entrepreneur. What's up, brother?
Starting point is 00:01:39 Thank you for having me. My first, you know, credible podcast that I get to be on. Can we circle that? Daniel's my producer here. I'm going to circle that. We're going to have that as a new headline. Spencer Pratt calls the Radcast first credible podcast. I mean, finally, we get to talk about some money.
Starting point is 00:02:00 That's what I like talking about. I know. Yeah, so quick little you know started reality tv when I was 20 turning 38 next month done every reality show pretty much possible said no to a lot that I shouldn't have that I should have taken the money and uh got obsessed with buying crystals in 2008 initially just because they were really expensive and i was buying anything expensive that was just my thing and then uh you know got into the you know the energy of them and went wanted to believe it you know there's people i won't argue with people if they say they're rocks they're really expensive rocks so i'm fine with that yeah they're in
Starting point is 00:02:41 museums i'm fine with that uh so then my wife was like you can't buy any more crystals and so she's like you need to sell your crystals i was like i'm not selling my crystals and i was like well what if i buy a bunch of crystals and i sell the ones that i don't want and then i use that profit so then i technically didn't pay for the ones i got she's like i don't care what you do you need to sell crystals if you want more crystals so that's how i actually i didn't ever wanted to start a business i wanted to be famous i wanted to be tom cruise you know i still wish i was tom cruise having a business is a full-time job and i never wanted to have a job that's why i did reality tv it It was so fun. Film me,
Starting point is 00:03:26 let me get drunk and argue with people. This is a great job. So here we are now, I think like almost four years later of like a real business, you know, initially I was partnering with, uh, you know, guys and letting them fulfill and, you know, just doing more of the swipe ups and sending them to a link that would then they would fulfill. But about four years ago, we started PrattDaddy.com because SpencerPratt.com, I had lost the domain. And I was like, well, what are we going to call it? My high school nickname was Pratt Daddy. And it was available on GoDaddy. And so that is why it's named Pratt Daddy, because it was the domain that was available
Starting point is 00:04:05 because people are always like, why is it Pratt Daddy? You sell such expensive crystals. It sounds like a porn site or something. I'm like, it was my soccer nickname full. But yeah, it works out because, you know, I don't brand the crystals. So it's like you buy an expensive crystal for me. It doesn't say like Pratt Daddy into the rock. That might be phase four or whatever, right? Yeah. I mean, well, my logo is a hummingbird with like a crystal wing. So the thing that I'm missing the most is like the branding of our product, having the hummingbird on every product and chain. So, but yeah, it was, we were so crazy successful in the first couple years i didn't
Starting point is 00:04:47 realize how successful we were because it was costing so much money for success but now i look back and i'm like oh my god how did i take my you know foot off the pedal because i think our first year we did over what 2.9 million just off the website and then it went down to like 2.5, and now we're just staying alive over here post-COVID. Yeah. Well, interestingly enough, I want to step back, but before we step back, I did look at being – I own a digital ad agency, and I guess just being a digital dork, I did look up like your organic reach numbers and they were about they're about half what they were, you know, 2020, 2019. So I was like, I bet you that translated to some revenue changes. Oh, yeah. And I don't realize I don't know if it's out because so I was the Snapchatter of the year when I was getting those revenues. And it was because this was pre Snapchat selling ads. And I was getting, you know, 8 million views a week on Snap. And now, you know, I'm in the,
Starting point is 00:05:53 I'll be lucky to be in the hundred thousand. So I, and then Instagram did the same thing. And then when I asked people at Snapchat, like the executives, I'm like, what's going on? I'm like, are you doing swipe ups in your story? I'm like, of course I'm doing swipe ups in my stories. My story is always like, then they're like, well, maybe limit your swipe ups. I'm like, so you're just telling me the algorithm is hiding my content because I'm trying to monetize your app without paying for it. Like, so it is what it is.
Starting point is 00:06:21 So yeah, I don't know if it's that. And then I also had an ad agency. I was spending 40,000 plus a month buying ads so i i don't know if it's the algorithm or the combination of not using an ad agency anymore but it felt like if i spent all that money i made the same money i did without the ad company like it felt like it and they would send me the breakdowns of all the stuff and then one of my smart buddies later i showed it to him and he's like well where are you getting that from like they sent it to me he's like oh i bet they did he's like check out the raw data they need to send you the raw down like i don't have time
Starting point is 00:07:00 you're looking at raw data like what are you talking about? I pay them this much a month and send me the little nice breakdown. So, yeah, no. Well, we can talk about that aspect on another call. Because I'll give you the 411 and all that. Yeah, all we do is help e-commerce brands. But we could talk more about that because I think we could help you. But all that aside, I want to talk about everything Spencer Pratt. So I'm talking with Spencer Pratt, PrattDaddy.com.
Starting point is 00:07:35 Talk to me a little bit, Spencer. You know, for everyone, you know, it's funny you talk about awareness and the algorithm and all those things, but I've always said attention is currency. And most of your attention, I think, was garnered mentioned from reality tv i know you've done multiple shows most of your celebrity though i think we could say came from the hills the first iteration correct correct yeah and what i mean i know you've been real transparent and you've got your podcast spidey spidey the spidey podcast you and heidi uh your wife um i did check that out. It was very entertaining and very actually fun. I was listening to it. I had never listened to it before, but knowing you were coming on the show, I actually enjoyed it.
Starting point is 00:08:12 And I think, you know, for people that don't know, like, how would you like summarize that whole experience and both, you know, the return and everything? You're kind of known as the villain, right? Is that? Yeah. return and everything uh you're kind of known as the villain right is that um yeah and then this season they tried to like bring that that that idea back and it just kind of backfired because the audience is a lot smarter than they were in 2008 and they just see through just like an edit and like a total so yeah they're trying to run that story back which i'm not down with at this point because what i learned about playing the villain because david foster the music producer when i had done the princess of malibu my first show that i had produced he told me you got to be
Starting point is 00:08:55 the villain like simon cowell and i was like 20 years old and he was like hyping me up on simon callous right when i guess american idol first dropped and like okay yeah let's i'll run that i'll be more hated than this dude but i didn't get like simon cowell was the villain because he was just hitting people with facts and it was the truth and sometimes the truth hurts but he you know i was just the villain for like recklessness and like so it didn't connect which now i learned is does not work and i mean it worked in the sense that it made us you know crazy famous and we monetized a lot of different things but I feel like for the long term strategy of people there's 90% of people that don't follow me now that's only they connect to
Starting point is 00:09:37 that they're like oh I hate that guy because that was just like I typecast I molded myself in that world thankfully there's social media and, and I could build a new audience where people are like, oh, that was so fake, and he was clearly strategic, and Heidi was obviously in on everything. But for branding-wise, if I could have a time machine, I'd go back and I would have – well, if I had a time machine, I would have brought social media back because everything would have been different if I could have gone live every night after episodes and gone on podcasts and, you know, air out all the facts and not just let this fake edit just take me down and go along with it because they were that was back when you got rich off of reality TV. I wish I had listened to my college pledge brother that tried to have me put all my money in Bitcoin in like 2011, who now has hundreds of millions of dollars.
Starting point is 00:10:29 So, you know, I probably would have, you know, spent wiser. I probably would have spent it all. But just, you know, I did buy a lot of gold coins and that helped, you know, buy our house. So that was one thing I spent money on. But yeah, a villain and hated and no i mean but i i think anyone that can kind of see it you've been able to you know level set the playing field with your social media and the thing and that's grown obviously with the show but i mean how would you like for people listening people that know you i mean like who is the real spencer
Starting point is 00:11:02 pratt then like like how do you define yourself and where do you find kind of that center of gravity with, you know, all the headlines and all the bullshit that was out there that, you know, wasn't true, but as you've been building your business and building your personal brand since then, how do you kind of define yourself? Well, I would just rewind to where I started and that was behind the camera. Well, I would just rewind to where I started, and that was behind the camera. I left USC to sell a network television show to Fox. I was the youngest executive producer at 20 years old to network. So I wasn't supposed to be on camera.
Starting point is 00:11:38 I was filming, and then they needed what's not a villain. It was just they needed an antagonist at the time. So the other producers were like, Spencer, just get over there and kind of stir it up. And it's like I didn't get like I was taking the pill in the Matrix and hopping out of my whole life in that moment. And I was like, no, I got my walkie talkie. It says executive producer says rather like you still get your walkie talkie. And I just got played you know I should have been like no no let me think about like is this what I want my whole life to be the person in front of the camera when all along
Starting point is 00:12:13 growing up you know all my friends are in the business and now you know writers producers directors and that was where I would be so I would say I define myself as somebody who ended up in front of the camera with the mindset of like success and trying to make shows that I was on, you know, hit ratings bonus so I could get paid and dah, dah, dah, dah, dah, dah. So, you know, for me, it was always easy. It was always a shtick and act how to get more money. And once you're in, you're in, you can't, there's no, like, I'm going to decide to be a lawyer now. It's like, you know, at one time I was like, I'm out. I'm going to try to be a manager, a talent manager. So I put a nice resume together with my USC degree, da, da, da, da, da.
Starting point is 00:12:56 And, you know, I get a call from the head of the whole firm. And he's like, hey, man, like any other time we would totally hire you. But he's like, the reality is you're too polarizing to rep any of our clients. Like, you know, and that was when I think I had to Google the word polarizing and I was like, oh shit. So, uh, yeah, I just, I just rode the wave as far as it could take. And then finally having a business that does not matter if you like me or not, I source the best possible crystals that you can wear as a necklace on the planet. So that's the great thing about, I don't sell a
Starting point is 00:13:31 product that's like, I like, if you don't like me, you could still go to my site and be like, damn, like these crystals are fire. If you're liking a crystal and I'm not, it doesn't come with my face on the box and dah, dah, dah, dah, dah. And, you know, so that is the edge I have in the business I'm now running versus like if I had a freaking shaver that's like, why do you need this shaver? There's so many shavers. You got to have that shaver because you like Spencer. It's like, I don't have that type of, you know, product. So that's the perks that nowadays it really doesn't matter, you know, but back to reach.
Starting point is 00:14:07 I wish everyone loved me because then I would reach more people. Well, I still think you're getting a lot more searches just in your name alone than most people, which which helps in general. So transitioning, like, you know, coming reality star to coming entrepreneur, I mean, what, what's been some of the biggest challenges of that transition? And, and what, I mean, you mentioned why crystals, but that was kind of like number one on my list, like why crystals? I mean, you, you happen to start collecting when you were, uh, you know, uh, in the, the throes of reality and maybe spending more money than you said, maybe that's the reason, but, uh, but what have been some of the challenges of that transition i would say first uh employees like i'm used to being on a cast where it's like if you don't if somebody's not pulling their weight
Starting point is 00:14:56 or not doing anything you actually get paid to like engage and create like pretty much get into it with these people but you have to you can't get into it with employees you gotta manage you know personalities so much like at one time like back when we were balling i feel like we had over 12 employees and you know different times and schedules and people not getting along and having to people sabotaging other people and people losing my expensive crystals and sending out the wrong pack and it's like i have to make usually i get paid to like snap on fools and like be like you know now i'm having like oh okay you lost my pink term you don't know where my two thousand dollar pink tourmaline is okay like kumbaya moment oh i'm just gonna burn some sage so um that you know i'd say employees making
Starting point is 00:15:48 you know initially i went to usc for business and i was like i'm not gonna be in business like it's a waste of my time and i transferred to political science because i was like i could see myself you know if not being in politics because i felt like it was just this is pre it being like the worst thing in the world I think back in 2003 it kind of looked like oh that could be fun now it's like oh no thank you um but I did see myself as maybe a campaign manager or something so I switched over to poli side but now I'm like oh my god why didn't I just stay in business for like the 101 day in business class like stuff that i learned the most expensive
Starting point is 00:16:27 way i'm sure you get a whole book about you know and i still am trying to learn and it's so hard to balance you know like for instance when covid hit we didn't know it was two weeks to stop the spread so i have you know all of a sudden no one's coming to the office all my employees want to fly back to their homes and be with their families. And I don't want to fire people. So I take on two Shopify loans, one for like quarter million dollars, one from like Shopify capital or whatever. This is pre-PPP loans or whatever.
Starting point is 00:16:58 So I'm just like, shit, Shopify offers me this money. I'm like, okay, I'll use this to pay payroll for employees that aren't even like literally doing nothing i was paying so a real businessman i would have been like hey good luck with covid guys mask up do what you gotta do buy like everyone's fired we're gonna button down the hatches and then take if i'm gonna take that money from shopify i would have used it to invest in gold chains from italy that I sell with my buy more crystals so I'm now every day paying you know a ridiculous you know 12% off my daily sales for a loan that I took to pay for people that I no longer employ because once I brought them back after like
Starting point is 00:17:38 six they were they were garbage too you know so just the hardest lessons that all are so expensive and you know it is the good thing is i keep telling myself like i want to transfer this one day this business to my son so it's like all these expensive hard lessons like i really will have learned everything will be you know they'll always things will come up and you know like and covid was a hard one because i didn't plan for that uh you know i was spending every money every dollar we were making i was putting back in the company because as i did that it was growing the company if we made this much i threw it all into ads so it was building building building but then when we got unplugged it was like i didn't put anything to
Starting point is 00:18:19 the side because that wasn't you know i don't know if it was smart business or bad business. If there was no COVID, would I have kept building and ads and da, da, da, da, da? So, yeah, a lot of lessons. But I would say employees was the first because I'd always been like a Ronin. You know, Heidi and I are like one flesh. So even though, like, we're such a team that it wasn't like I had to ever, like, oh, Heidi, don't do that. We rolled everyone, did everything together. So then now having all these people that I have to deal with that are, you know, rely on, count on, that was the biggest, like, oh, my God.
Starting point is 00:18:52 And now I look at, like, big companies and I appreciate how, you know, people make real money, deal with all these employees and all this drama. I'm like, oh, my God. boys and all this drama i'm like oh my god and but then you realize like when you always hear like all these businessmen are the worst people's like you almost have to be like not a bad person but like you cannot be a little cry baby like like i was a little cry baby like oh no i gotta i gotta pay for all these people to work from home and not doing like it's like bye like life's like sucks like but you know so yeah well hey they, you say you get the villain. I mean, everything you described to me describes like a good person. You tried to do what you thought was right.
Starting point is 00:19:31 You're learning business. You take care of your employees. Maybe they didn't ultimately take care of you, which is unfortunate. But you tried to do right by them. Maybe it's a learning lesson, but I'm not hearing villain tones there. Yeah, no, I mean, the villain was just because it wasn't my show like that's the bottom line like i came in and upstage like the narrator who was already in bed metaphorically speaking with the executive producer uh so you know like it wasn't it wasn't like i you know there was i had no chance and i went along with it
Starting point is 00:20:05 and i stepped it up because i knew if we ever hit five million viewers i got a million dollar paycheck just bonus so you know i never like you know like i don't think you're the villain you're not the villain nowadays i if the same show aired where i was like the bad guy we would get canceled like i'm not even like, it was just, there was nothing on TV in 2006. You watch so many shows now and I look like fricking a white belt against some red belts on the level of gangster. No, I know. So, uh, what's, uh, what has been like from a business standpoint, you know, you're on Shopify, um, from, from, for the crystals again, you're on Shopify for the crystals. Again, that's pratdaddy.com.
Starting point is 00:20:49 Talk about what has worked from a marketing perspective. Obviously, your brand awareness has to play huge into it, the searches and all that. People know you. Even if you say, I don't know if I believe it yet, I'm hearing a much better guy than anything that's ever been portrayed. And I think so. What what do you lean on for a marketing perspective? I mean, is it just getting out there, PR, like keeping your name fresh? because you know besides it being credible right um i'm gonna start hitting um everything that people ask me i'm just gonna start doing now because i didn't do that and i feel like i don't get out there enough and i don't push the brand enough i've been just on the you know like let it come to me type business model and it's like i think i've peaked at that like i have my customers
Starting point is 00:21:42 and it's like i need to grow now and get you know so we just collabed you know breaking news with the um i don't know if it's a secret okay maybe it is maybe i can't actually break this news but a major you know one of these companies that hits has a million five subscribers to their website or shoppers or whatever so we have a collaboration coming with them where yeah i'm not making a bunch of money off it because i'm giving them my product that you know i don't mark up and they want it so cheap for their audience but i'm like let me get to all these eyes so it's a deal that it's more headache than it is like positive but i was like you know let's get to these million five people so that is is the problem. I don't do enough of like
Starting point is 00:22:25 what you just described. If anything, I just promote on my social media, the making of the carving of my products, what they look like. So you see, you know, like, look how hot this crystal has come by it. Like, but I don't, I feel like I lost a lot of momentum. And I blame that on the reboot of the hills. Becausehills is when I was getting the most you know I think it was the algorithm with snapchat was just helping my wife and I so much but that was when we had you know 2019 2020 our most sales and then once we went back to doing the hills it just took my whole hustle away and I'm now worrying about stupid show drama and producers trying to sabotage my life and film schedules and going on cast trips, taking employees with me to help us with Gunner. Whereas before it was 365, PrattADay.com, all day, every day, da-da-da.
Starting point is 00:23:21 And I thought, well, oh, the show you know get it going so much more and tv's so important what i learned is that's not true it is if the show just follows your business like our former cast mate had uh uncommon james about her business and it's like that's all the show was every now and then and then the ratings i feel like we lost half the audience mtv all due respect to them linear TV has gotten twice as hard as it was two years ago when the reboot aired so you know I think it got up to a million viewers last season now we're at 400,000 where Jersey Shore their big hits at 500,000 so linear TV is changing so much that you know in perfect world, MTV would have done a deal with Netflix
Starting point is 00:24:05 and I would be multi-millionaire right now because the Netflix effect, it's like you go on Netflix and you also have 5 million followers on Instagram. So that's the hard balance. And yeah, we got two nights where they did show the crystals for, no, one night, one night. where they did show the crystals for no one night one night one night they showed the crystals and i would say that night we did 50 better which was that worth a year of my time and not green absolutely not so and then you said well how much did the show pay did that you know after agents lawyer manager taxes was that more money than I could have made if I put
Starting point is 00:24:45 all that energy into my business so these are the things that just like melt my brain and you got to kind of I the way I make myself feel better I'm like well I would have thought like oh the show I wish the show would happen that's what we don't have well now I can say like you don't need the show you need to just like work hard and do podcasts and ig stories and interviews and just be you know be on the ground no hey it's uh boots on the ground baby it's uh kind of the way it is but you do have you know your brand everything you've you've built that um you know and to lean on but i guess you're learning but you know i could have told you a linear tv is d-e-a-d baby uh it's a digital agency i don't mind saying that yeah and if you are going to be a linear tv like then you need to have the show go live on paramount plus that day like
Starting point is 00:25:41 exactly instead of like the last seasons on there like so that's the stuff that kind of it's like well there's obviously somebody getting paid more than me to not let that happen no i know so um can we talk about like like what's the future with with prat daddy i mean are you product expansion i mean what are you looking at those kind of things like what where is your kind of prod you know product evolution things come from? I would say just stay in business. It was my new, it was my new priority.
Starting point is 00:26:13 Uh, have a profitable business. Heidi's been reading this book profit first. Um, and you know, it's always like we need more bank accounts. And then our, we call our bank and they're like,
Starting point is 00:26:23 you can't open a proud daddy bank. We don't allow gemstone businesses.'s for money launch i'm like what so um so um but uh yeah no i think a big play is our we just finally after two years don't even get me started on trying to get your official amazon prime storefront. Like, unbelievable. I truly think we've been talking to actual only robots for two years. Well, that's finally launched where I see that as the future of the brand. Like, the website is our high-end, expensive, really rare crystals that I love. But like, I would say, I think on our Shopify read, we had 120,000 people on the site this month. And I think I converted 700,000 people. So the problem is
Starting point is 00:27:11 they're coming and seeing my products this much money and they want to get it for $10 or $5, even if it's just a gag joke to send to their friends. So fine, let me give them a $9 crystal to send to a friend as a gag like haha it's the Spencer Pryor crystal great so I feel like that's where I'm in too niche of like a market where it's just super high-end rare stuff that I love but I don't have that collector audience I don't know how big that collector audience is crystals are still i would say so new to the mainstream so when somebody comes over they're like well why is this like somebody just mess emailed me today they're like why is this pink tourmaline on your site for 1700 and this one on amazon is for seven dollars and i didn't respond because i'm like i you know i'm not going
Starting point is 00:28:01 to look at the one you're looking at amazon but i'm pretty sure it's not a gemstone from Africa that, you know, should like I'm selling it for $1,700. I can go down the street in Palisades and it's $7,000. So I even undercut the market for what I sell. Like there's LA designers selling stuff that I sell for $200. They're selling it for $3,500 because they're in the right jewelry stores. They got the fancy pants name. They're not Spencer from the hills. They got money to pay all the celebrities. So I would say Amazon is probably where I'm going to get rich, period, because it's 50% of what, e--commerce and i'm not even tapped into it yeah no it makes sense what can you talk about i know you mentioned on spidey recently a new
Starting point is 00:28:54 show venture uh something you can talk about so the hill mtv is argue with me i guess and said the hills is not canceled so i I was wrong. So technically, I'm in contract with the Hills. So if they were to bring it back, what a Oh, wouldn't that be great. But if not, the producers of the Hills evolution, Alex Baskin, we're developing a hold on, I think I have a crystal delivery. Nope. We're developing a series about the business and our employees and their lives all uh lisa vanderpump and pump rules where you know heidi and i would still be involved but you know the girls that work for proud daddy are you know tv stars they should be on as we hire them really more for them being future tv stars and
Starting point is 00:29:46 as our cast and let's say their resumes for you know being good business people yeah influencers yeah exactly i mean you know to that end like the influencer moniker like i mean with the look i mean obviously with your own personal brand i mean're an influencer. How do you feel about that whole thing? Do you feel like it drives business from what you've seen, leveraging influencers? strong audiences that like really care about what they say but I feel like in the first and that's the hard thing I don't know I have so many factors that I changed I used to give out so many crystals to people and for posts and then I stopped doing this because I was like I don't know you know every now and then you do give them a code sometimes there are people that you know had a little was worth it but then other people no and I just like, but then it's like, whoa, did it help brand awareness? Maybe they didn't shop through that person I connected,
Starting point is 00:30:49 but I hit their million seven audience, but maybe not the whole million seven. Maybe I had 10,000 of those people and then they Googled it. So I can't say yes or no. I stopped giving out crystals because it's like, I don't have the type of money to just give people money. No, no, don't give free product. I'll just tell you that right now for anyone listening including spencer pratt no free product that's my first advice for anyone working with influencers i even stopped letting i used to give all my employees free product and now they're like
Starting point is 00:31:18 can i buy this at your cost and i'll agree to that even that that makes me mad. I'm like, no, I bought it at my cost so I could sell it at the cost that makes your salary. My tip of the day for all friends and family that ask for it, you give them the double half special. Just for them, you'll double the price and cut it in half. That's what I tell all friends and family that's the other thing my mom i don't think she'll listen to this podcast because she maybe she will sorry mom we'll send her links she'll send literally no my mom asked for the most expensive stuff and she's like this hasn't sold i'm like i know mom i like she's like well can i have it i'm hey, the last few that you said didn't sell, you have like, please, mom. And she's like, I'll buy it.
Starting point is 00:32:08 I'm like, mom, I don't want your money, mom. I want other people's money. So, yeah. Sorry, mom. Sorry, mom. We're going to get mom to listen, though. We want mom listening to the Radcast. Is there anything like you'd want people to know about you that's not? I mean, you seem to be
Starting point is 00:32:29 being pretty authentic now. Obviously, not that you weren't ever, but you've admitted on the show you played a certain character. I mean, is there anything you'd want people to know as they get to know the real Spencer Pratt better? No, I really just came on this podcast because I was hoping to learn some things I didn't have to like pay to hear. So no, yeah, like, you know, don't give away product. I came on a podcast to learn. So there's, that's my takeaway.
Starting point is 00:32:58 Well, then you just need to subscribe to the Radcast. You'll learn. We give a lot of our free advice. That's the thing. I do need to start listening to business podcasts i need to start like i when i first started the business i was like doing all the clavio seminars and signing up for all the shopify plus then it's like i stopped i lost them i was like this is too much to keep up with but i gotta go back to like learning from these
Starting point is 00:33:21 people like yourself and not trying to just wing it oh it's all good but uh yeah no i i mean if you check my social media i film myself all day long on pretty much every platform so you know anything i say here it wouldn't you know like you go and click on my story you're gonna decide if you like it or not you know a few seconds you know your breakfast wrap that you eat every day it's like breakfast burrito technically that's the proud daddy burrito okay it was a big get because if you live in california air one is the hottest spot and i'm the first person to have like an air one food branded product. So, I mean, I was eating it pre it being called the Proud Daddy Burrito. I just, while we're on the phone, I just found out that
Starting point is 00:34:10 it only is going to be available until the 8th. So that was a hard text I just had to hit. I was like, oh my God, that was hard. But so yes, I danced to Enya and my Proud Daddy burrito from Erewhon every morning. Is that hummingbird real? Yeah, so that's another thing that one day I probably will monetize is hummingbird feeders because I would say nobody feeds more hummingbirds than I do. I probably have a thousand hummingbirds in my backyard. I go through pounds of white cane sugar a day. Yeah, no, it's my spirit totem animal. When my son was born, a baby hummingbird hatched on our front door, and I was like, sign from God, okay.
Starting point is 00:34:55 Got to start feeding hummingbirds, and here we are. Cool, man. Well, I really appreciate you coming on. We've probably mentioned it several times already, but tell everybody that's listening where to keep up with all things. Pratt daddy. Yeah. Pratt daddy.com.
Starting point is 00:35:12 Instagram is Spencer Pratt. You just want to see product. Instagram is Pratt daddy. Snapchat Pratt Spencer. Soon I will have my own Facebook audio rooms coming in September. That's pretty exciting with Facebook. So look out for those. And yeah, thanks.
Starting point is 00:35:29 Thanks, Radcast. And I'm going to subscribe to the Radcast and definitely never give any product away again. I know. And I need tips on SEO. I feel like if you search Spencer Pratt and Heidi, it does not just take you right to PrattDaddy.com. I feel like it's always, that's a hard game. I think we could do some exchange. I'll give you free advice, and you just tag me when we,
Starting point is 00:35:57 we'll do an Instagram Live or something. It'll raise our awareness, and I'll give you free advice because I can help you. Boom, deal. There we go. It'll raise our awareness, and I'll give you free advice because I can help you. Boom. Deal. There we go. An influencer deal striked right here on the Radcast. You got like three minutes for me for a quick rad or fad section to close out the episode.
Starting point is 00:36:16 Yes. Yeah, yeah, yeah. So rad or fad, one word. I'm going to give you a keyword. You can say rad or fad. If you want to add more context, all our guests do, so you wouldn't be out of the norm. So first, the Olympics.
Starting point is 00:36:32 Are you watching them? Rad or fad? Rad. They're hard to watch because they're not just on all day long and they only put on certain ones. You need apps or whatever, but I'll always appreciate superstars. Rad on the Olympics. Free Britney.
Starting point is 00:36:52 Oh, rad. I've been free Britney for 10 years. No kidding. It's crazy. TikTok. Oh, rad. Cool. And finally, no setup here at all. Cry cool man all right spencer brother
Starting point is 00:37:13 appreciate you hey free advice for tagging i'm gonna hit you up we're gonna stay in contact boom thank you so much for your time all right brother you know where to find us we're at the radcast.com you can search all our content search for spencer pratt search for pratt daddy all at the radcast.com you know where to find me i'm verified on all platforms at ryan offord we'll see you next time on the radcast

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