Right About Now with Ryan Alford - TechCrunch Gift Guide 2022: Weekly News 12.16.22

Episode Date: December 16, 2022

Welcome back to The Radcast! Everyone’s busy this holiday season and it’s a great time to get updated for the latest news in business and marketing! Also, Ryan, Christina, and Nick share some holiday gifting ideas that you’ll surely get some inspiration from. Check it out now!Merry #HappyHolidays from The Radcast!Small talkRyan and Christina talk about the House Club in Greenville - join them on the 9th of January for the National Championship watch party. (01:25)TechCrunch Gift Guide 2022 - make your Christmas shopping easier with this guide (02:30)https://techcrunch.com/pages/gift-guide-2022/ Rad NewsLast week: John Durante - CEO of Durante Equipment, a Think Billions Experience Series (05:18) Sponsors:Branded Bills: Beanies and a holiday gift guide (06:15)RADCAST20 = 20% off on the entire purchase Social Media Holidays:December 16:  (07:04)National Chocolate Covered Anything Day #NationalChocolateCoveredAnythingDayUgly Sweater Day #UglyChristmasSweaterDay #UglySweaterDayUnderdog Day #UnderDogDayDecember 17: (08:12)National Maple Syrup Day #NationalMapleSyrupDay #MapleSyrupDayWright Brothers Day #WrightBrothersDayDecember 18: (08:50)Hanukkah begins #HanukkahBake Cookies Day #BakeCookiesDayInternational Migrants Day #InternationalMigrantsDay #Migrants DayDecember 19: (09:55)National Oatmeal Muffin Day #NationalOatmealMuffinDay #OatmealMuffinDayDecember 20: 10:05)National Sangria Day #NationalSangriaDay #SangriaDay Social Media NewsInstagram adds 'Notes' feature, challenges BeReal app with 'Candid Stories' (10:23)https://www.fox6now.com/news/instagram-notes-candid-stories-group-profiles-new-features-2022Elon Musk Hints at Twitter Character Limit Increase from 280 to 4,000 (12:38)https://hypebeast.com/2022/12/elon-musk-twitter-character-limit-bump-280-to-4000-news-info Marketing NewsPepsi Launches Limited-Time Nutmeg Cola (14:17)https://hypebeast.com/2022/11/pepsi-nutmeg-flavor-introduction-infoBLACKPINK Teams Up With Oreo for Fitting Black and Pink Cookies (15:36)https://hypebeast.com/2022/12/blackpink-oreo-asia-release-infoDoritos launches #NameThatTriangle social media contest - participants can submit photos of their triangle-inspired haircuts for the chance to win tickets to Super Bowl LVII (18:28)https://www.marketingdive.com/news/doritos-name-that-triangle-social-media-contest/638502/Meghan Trainor Teams with e.l.f. Cosmetics and The Weather Channel on Campaign of Her 'Dreams' (20:10)https://people.com/style/meghan-trainor-elf-cosmetics-weather-channel-campaign-interview-exclusive/If you enjoyed this episode of The Radcast, Like, Share, and leave us a review! Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

I said hallelujah to the 16th oil business. You're getting down on your knees. Had a time for you, she's never getting out. Cause I don't know what you need now. You're listening to The Radcast, a top 25 worldwide business podcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, December 16th, 2022. Our weekly marketing and advertising news of the week. Christina Yossi, what's up? Here in the flesh. I know. We can do the show anywhere, you know? Anywhere.

I'm multitasking on the road. You're in the studio. Indeed. I'm in your spot in the studio, too. Different chair, same spot. So watch it. I know. We've got all, you know, rearranging a furniture going.

Oh, yeah. So, yeah. It's working. How's everyone today doing well doing great it's a chilly rainy day here in g vegas it's been raining for a while the river is very high you're missing that it's almost flooded i've been there many a time before we uh cleaned that thing out that uh it did flood so you guys are missing the real excitement but it's been a good week we've been transitioning the office

over to social house we talked about that last week fully launched so if you're in greenville come check us out get your lounge on get that membership come Come watch our come celebrate our national championship watch party in January. Details to come. It is January 9th. January 9th. And you can come even if you're not a member. Just a small cover. Exactly.

There you go. Open for everybody. So have you gotten all your Christmas shopping done? Oh. You know I have. I have like one. I got to buy Nicole's last thing. Nine days. You got nine days to do it.

Yeah. I got one or two little things, but Nicole kind of takes the brunt of most of that. Sure. And she's kind of coming down to the fumes of both energy and time right tapping out well tech crunch has made it super easy and they released their uh 2022 gift guide which is great and they've got leave they've broken it down into coffee stem toys extremely online books fitness tech super easy and shoppable

so that's what I'll be using because I've bought two presents so far and I have nine days nice what's the best thing on the list

what's the most exciting thing anything worth I go to a category I mean a Mac studio for your work from home office who wouldn't want that?

Yeah, that sounds good. You know, that was the coolest thing in the home office section. What does that set you back? Oh, you know, just a small student loan. The MacBook Air is a better option. But you use that Apple credit card, you know, 0% interest. Finance that shit. That's my motto. Man, these are some pricey gifts here, you know?

These are gifts for people you really like. I didn't get on these lists. Let's see. We'll go to the coffee section. This will be cheaper, surely. Start with the beans. Oh, like a little bean subscription for the coffee lover in your family. You can get a little portable coffee press,

which is only like $40. Yeah, that sounds good. It could go with, we had what our holiday gift exchange yesterday. Maybe Nick needs to get that to go with his Dutch oven. There you go. A little mini Dutch oven. Yeah, that's what I mean.

I got my little solar charger, which could be on this list. How about stole that? And I'm just like, I almost stole my gift too. I totally hear that. Um, and then I was just gonna say, uh, TikTok released their food trends of 2020 into the year, we're wrapping up all these big lists. Of course, it kicks off with the Negroni Spagliato with Prosecco. You've seen all of those.

That is bougie. Have you had a Negroni Spagliato with Prosecco? Yeah. Delicious. I love a good Negroni. They're good. And that green salad. Did you see all the green salad that went viral? with Prosecco? Yeah. Delicious. I love a good Negroni. They are good. They're good. And that green salad is on, did you see like all the green salad that went viral?

It's just like a bunch of vegetables and you eat it with chips. Yep. That's on the top of the list. I'm pretty, at this time of year, I'm pretty vegetable deprived. I've got to like get,

I'm not a New Year's eat, like, like resolution kind of guy. Yeah. Try to like keep it all in balance but I need some more vegetables in my life

I know this sure at least you're self-aware enough you know yeah self-aware you want to share some some Radcast news

from the road yeah the of course everybody hope you enjoyed Tuesday's episode with John Durante also a piano

extraordinaire what a great last man early in his yeah and he's like totally the New York guy too he's like total New York guy

total unassuming but had a great story I think he's super relatable so if you haven't listened to that episode go check it out on all your favorite channels

or wherever you're listening to this. Just hit back one and you'll get right to it. So go check that out. We'll be continuing and finalizing here over the next few weeks, our Think Billions recordings. So continue to follow along. A lot of entrepreneurial journeys

will be pulling out of our hatch. Yeah. Which is why you need to subscribe. Don't just be a one-time listener. Like and subscribe. Comment. Yes. Follow all the things.

And in that vein, get yourself some swag. I don't know if you can, my video is showing, but I'm in the studio surrounded by all of the branded bills. And unfortunately, with only nine days till Christmas, you probably won't get it in time. But who doesn't love gifts in January?

Why wouldn't you want to kick off the new year with a belated Christmas gift? Celebrate the season year round and you can get 20% off with our Radcast 20 coupon code. Ta-da. Go to brandedbills.com. Check them out. And, you know, when you take that stuff that you didn't really want back, you can go get you, you know, a cool hat. There you go.

Buy it for yourself. Also, Valentine's Day is coming up, so always an option. Always options. We got any good social holidays this week? We do. We have Ugly Sweater Day, which I'm kind of celebrating. I don't think it's ugly, but it certainly is like a little tacky with my little champagne, so I'm prepared.

It's also National Chocolate Covered Anything Day, which can go in so many directions, but we'll just leave it at that. It's so funny. Chocolate covered anything. Right, right. Like a little bit of an eye twitch it's fine it's fine love that celebrate in your own way uh and it's also underdog day who doesn't

love pulling for the underdog i know is it like underdog i think it's like i'm having deja vu i think we've done enough social holiday years now. Are you starting to repeat them? Right. Is it underdog the show or just an underdog in general? Oh, no. I thought it was underdog in general. Underdog day to Google. It's just every third Friday in December. And it's the little guy, not just underdog the cartoon. That's such a strange time for that.

But, you know, who doesn't want to root for the underdog truly national rudy day or whatever there you go oh i love that movie my god um tomorrow kind of keeping in our buddy the elf theme that is a through line for this season tomorrow uh december 17th is national maple syrup day So there you go for your pancakes. Get that Saturday. I used to not think that there was a difference between regular syrup and maple syrup. Rookie mistake. Or it wasn't worth the difference.

That's something you learn when you're growing up. There's a big difference and it tastes a lot better. Good maple syrup is worth every dime. And the 17th is also National Wright Brothers Day, the lovely inventors of the airplane. So happy for them. Love that. Hanukkah kicks off.

Which is exciting. Hanukkah. For all of our Jewish listeners. Hanukkah on December 18th. My mom has a big affinity for Jewish culture, so we have menorahs in the house and we will play dreidel on christmas eve which is you know fun um but she she just has a big affinity for jewish culture and when i get like just the right amount of tipsy my italian

really comes out and people often mistake it for jew. And the amount of times that I have been asked if I'm Jewish is concerning and also quite a compliment. I get very excited whenever anyone says, are you Jewish? I'm like, this is the best day of my life. We're going to have to get you really tipsy so we can see you take your Italian out. Listen, it'll happen. It happens at my comedy shows. It's full Mrs. Maisel.

Full Mrs. Maisel. When I hear of Hanukkah, I think of that Adam Sandler song. Happy Hanukkah. Oh, yeah. It's so good. It's so good. And then December 19th is National Oatmeal Muffin Day. Hyper specific, as all of these holidays are.

And the 20th, we can celebrate national sangria day, which I certainly will be doing. Love me some sangria. I like a good sangria. I feel like if you like wine, you got to like sangria. Yeah. And I haven't had to.

And that's our little social media holidays. I know. We're kind of coming up to the big, big daddy here soon. I know. I'm very excited. Next week we'll feature it. We've got some social media news in the throes of, you know, Elon Musk's Twitter takeover,

which we have some Elon Musk news. But Instagram, conveniently, has now released a notes feature in their app. Like when you go to your messages, you can post status updates and, you know, essentially tweets. And I've had several friends say that this is all they need to leave Twitter. So I'm interested to see how that's going to move forward. Um, and they also have introduced candid stories to compete with be real. So it'll be very interesting to see how this all shakes out. Um, just with what's happening with social media in general? I think it's fascinating. And I've read up and I've seen,

I haven't gotten, obviously it's on about like two weeks, a week, maybe depending on beta testers. I haven't like dabbled in it enough yet to like give it like a full. Review. Full on review or whatever. But it's, it is interesting how they're kind of going for the jugular a bit, like with Twitter having issues. So it's like maybe we can backdoor our way into bringing those users over who are a lot, well, a lot of them are.

I don't know yet who's just rolling, who's not. It's always hard to tell on Twitter. They're always trolling anyway. Pun intended. It will be interesting. It is interesting. I wonder, what's the tipping point for Instagram being

too bloated? I know. Between Reels and now they've got notes and now you've got the candid options and you, I mean, they, they really, what am I trying to say? When they released stories, right. That was the big, like to me, that was like, Oh, and, and why do we care about Snapchat anymore? Like that was, that was really when I was like, I don't want another app on my phone. So that was when I deleted Snapchat. Um, so it was just interesting, the things that stick and the things that like what, what, when it will become too bloated.

Cause even though I don't want a million social media apps, I don't just want one either. That's right. But then Elon Musk, our next little article is, um, he, it's not confirmed yet, but he's talking about increasing the tweet character limit from 280 to 4,000, which to me, I mean, my thoughts on Elon Musk aside, I like Twitter because it's a short blurb. You know, I'd like, I don't, I don't mind the threads. I don't want to be on Twitter if I'm going to have to read for like a blog post, you know, just I would say it's suddenly a blog. Yeah. You know, start your own blog.

I don't that's that I hope that that doesn't happen because nothing's been confirmed yet. But between like if Instagram is going to drop notes and then Elon Musk pushes a four hundred four thousand character limit, that to me feels like maybe not the final nail in the coffin, but like we're starting to hammer that coffin lid down. I just don't know. Elon's smarter than me. He's smarter than a lot of people.

He's done some wacky stuff lately, but he's still an intelligent person. Very. But I don't know at the surface level or get the 4 000 character thing yeah i would even i would understand if he just if you wanted to make them a little longer okay a little longer there might but 4 000 i yeah that's a lot you're just completely kind of changing the the angle of the platform it seems but right i don't know well and it makes me think i'll reserve reserve judgment right but like with facebook when any whenever i see a

status that says see more i scroll right past it like i don't i don't want to read more about you know yeah your family's dinner but again that's just me for our marketing news this week pepsi's back last week we had pilk and this week pepsi's launching a limited time nutmeg cola it's inspired by the game of soccer which i don't personally get that connection but good for pepsi and the drink will be available in an ultra limited product run with release details to be announced soon i would dabble with this. I'm not a nutmeg person, though. Oh, okay. Understood. I'm not a Pepsi person.

I like Pilk better. And I will say this. It was easily, like, top three things I got DM'd about of the year. Pilk? With that Pilk highlight clip we posted. Everybody, like, going Either how disgusted they were Or how funny they thought it was It caused quite the stir

Viral Literally Pilk I don't know if it's the Lindsay Lohan or the Pilk Probably both It's a smart collab Yeah But Nutmeg That'd be a no for me dog Probably both. I mean, it's a smart collab. Yeah.

But Nutmeg, I'd be a no for me, dog. Read my lips. I would try it. I would try it. I wouldn't go out of my way to find it, but if it was presented to me, I would try it. But speaking of unlikely pairings,

Blackpink, which is a K-pop group, they are teaming up with Oreo for black and pink cookies, which makes sense. Just kind of their name, Oreos. Oreos have been all over the map with their stuff. It seemed like for how many every year?

I don't know. They've been around 50, 60, 70 years. Something like that. Long time. But for 40 of them, they've never veered off of a basic Oreo or a double stuff. Double stuff was as far as they'd gone. But the last, I don't know, 10 years, is it? They now just have completely thrown out the book.

They'll go peanut butter. They go cookie flavor. Lemon. And not to be a know-it-all, but I just Googled it. And Oreo originated in 1912. Whoa. Right? 110 years old.

I was way off. Just by like double, but it's fine. Yeah. I think they're owned by Nabisco now, but. Yeah. Who knows? But anyway, again, I would try this. I would try a pink Oreo.

Yeah, I can get down with that. i like the go branding and stuff like that yeah i think you know i'd love to know like total sales obviously there's more people in the world there's probably more oreo happening well and this is available exclusively in asia yeah but like adding all of these branded things and all the different flavors eating happening. Well, and this is available exclusively in Asia. Yeah, but like adding all of these branded things and all the different flavors, have they, I'm sure the answer is yes, so they probably wouldn't stop,

but have they added more sales or are they just cannibalizing sales of regular Oreos? Sure. Were you going to buy an Oreo anyway, but now you've got multiple sales of regular Oreos. Sure. So, were you going to buy an Oreo anyway?

Now you've got multiple choices, so you just are deciding between a choice. Or have they pulled people from other cookie decisions into their... Well, my thought would be, even though you didn't ask, you have like cookies and cream, which is

the generic, like if you can't get the copyright or get the actual Oreo. So, my thought would be, even though you didn't ask, you have like cookies and cream, which is the generic, like if you can't get the copyright or get the actual Oreo. So my thought would be if you have that option, right, of just a generic sandwich cookie versus all of Oreo's ridiculous flavors. I mean, I would think that for as silly as it is, it's been a very smart move for them because any brand can come out like i don't think that they can copyright or trademark that's like a chocolate vanilla chocolate sandwich cookie so who knows not me and they don't taste as good the generic the old bobo generic oreo nope never came like some things come pretty close enough that i'll like okay i'll do the off brand. The off brand, not the off brand Oreo. No, not worth it. Never agreed.

Keeping with our food theme. Cause, um, Nick and I are starving and need to eat. Uh, Doritos is launching a name that triangle social media contest. Hashtag name that triangle. Um,

they have participants can submit photos of their triangle inspired haircuts for the chance to win tickets to the Super Bowl. The challenge is inspired by Buffalo Bills linebacker Von Miller, who recently began sporting a triangle haircut. Gotta love the NFL. Only they would do this. Doritos have done this, playing off the triangle a few times, a little different. But, you know, miller is kind of crazy i mean he's actually out for the season for his knee but yeah i think it doesn't keep

him from having that doritos haircut though and inspiring others he needs to get uh i hope he's got a sponsorship deal out of this it's uh nothing else yeah not a bad point. I like some Doritos too now. God, same. Give me some Cool Ranch. I'm a Cool Ranch girl. Damn right. I heard today about dipping Doritos in sour cream.

Oh yeah. Like, I would eat sour cream with a spoon. So that sounds like best snack ever. You know, you're... Oh my God. That is so good.

I'm going to have to try it. You know, the purple bag of Doritos is pretty good too. The kind of sweet, hot ones. Kind of spicy. Yeah. Yeah. Kind of like me. Spicy and sweet.

We got to get you a Doritos collab. Yeah. And that would be it. I can get behind that. So our last article of this episode, got a tight 25-minute episode here, is about Meghan Trainor, who's also viral on TikTok right now

with her Made You Look song, but she is teaming up with Elf Cosmetics and the Weather Channel. What a collaboration there. Megan Traynor is the new face of Elf Cosmetics and the Weather Channel's collaboration. She channeled her favorite weatherman,

Al Roker, for the campaign and wore a selection of sparkly, iridescent looks with equally shiny makeup. Traynor says it was one of the best work days that anyone that she's ever had. And everyone was laughing on set. So this is kind of a fun. Yeah.

Fun intended. Right. The weather. Hey, made you look too. Is that her new song? Yes, it is.

Hey, yes, it is. Got a lot of, a lot of integrations here. Yeah. And like with, with women,

people have always wanted to know what makeup weather channel people wear because they're up so early. They always look so perfect. I mean, this was, I remember being little and my mom was like, you always want to know what anchor women are wearing because they always look perfect at 4am. So again, smart little collab. It's called layered makeup, I think. The camera kind of hides the, how thick the makeup is in some way that's also very true high coverage high coverage is that what that's called yes yeah yes it is

yeah in guy talk you say i you know i'll kick your coverage and that's that's all different for me you know i'll kick my coverage for sure i gotcha i'm tracking that's all we got today anything uh no i mean it's good i i you know we're keeping it light here as we roll into the end of the year we don't feel like black people with uh anything crazy i think we're gonna do a trends edition um sometimes i've done these like november december and i think this year i've just decided because we had so much content to get out from think billions to kind of get into the year like maybe the first or second week in January instead of everybody listening looking for like this

bulldog marketing trends and stuff like that is coming. We're just sticking to the lighter themes here as we close out the new year. Tis the season. On our news editions. Love it. Well, yeah.

Good stuff. Thanks for joining us this week. Now get your Christmas shopping done don't be like me hey guys you know where to find us theradcast.com search for all the

content today especially Oreos we'll make you hungry if nothing else made you look I'm Ryan Alford Christina Yossi and Nick Weaver

we'll see you next time bye y'all to listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford.

Stay radical.